Why is Environmental Studies Included in the UG Curriculum? Environmental studies have become an integral part of undergraduate (UG) curricula in most colleges and universities due to the increasing environmental challenges facing the world today. According to the Global Climate Risk Index 2021, India ranks 7th globally in terms of climate risk, facing frequent challenges that include climate change, pollution, global warming, biodiversity loss, and deforestation. All these issues require urgent attention to achieve long-term solutions. India has the highest percentage of youth population; thus, educating this young group is critical for a sustainable future. This blog will discuss the primary reasons why students need to study environmental studies in their undergraduate programs and outline the most important subjects covered in the syllabus. It will also highlight the benefits of such studies for UG students. What Is Environmental Studies? Environmental studies are an interdisciplinary field that examines the complex interactions between humans and their environment. They encompass knowledge from various disciplines, including the natural sciences, humanities, and social sciences. The primary objective of these programs is to understand, address, and analyze environmental issues while fostering sustainability. Therein lies the importance of environmental studies. Interdisciplinary Approach: Environmental studies draw from fields such as the following to offer students a complete understanding of environmental issues: Ecology Biology Chemistry Economics Sociology Political Science Ethics Focus on Interactions between Humans and Environment: The subject examines the impact of human activities on the environment and how environmental changes affect human societies. Orientation towards Solving Problems: The discipline aims to identify and analyze environmental challenges and develop solutions to address them. It also looks to foster a sense of responsible environmental management among the students and promote sustainability. Broader Scope Compared to Environmental Science: Environmental science focuses mainly on the scientific aspects related to the environment. However, environmental studies also integrate social, ethical, cultural, and policy-related dimensions into academic discourse. Why Is It Part of the Undergraduate Curriculum? Colleges and universities in India include environmental studies in the undergraduate curriculum for various important reasons. They want to educate students about the environment, the challenges it is facing, and its overall criticality. These studies aim to promote sustainable practices and foster a sense of responsibility regarding the environment among the students. The inclusion of environmental studies in the syllabus is one of the similarities between a B.A and B.Com program. The aim of such inclusion is to create citizens who are environmentally aware, capable of contributing to a sustainable future, and equipped to deal with various environmental issues. Raising Awareness: Environmental studies courses help students understand the complex relationship between the environment and humans. This includes the impact that human activities have on the planet. Incidents such as natural disasters, rising global temperatures, water shortages, and species extinctions are happening more frequently now. As such, students must understand the consequences and causes of these issues. Environmental studies can educate students about the intricate balance of ecosystems and the results of excessive resource exploitation. Here, they also learn about the socio-economic effects of ecological degradation and the importance of sustainable development. Promoting Sustainability: In these programs, students learn about areas like resource management, biodiversity, and pollution. This is how they develop an understanding of sustainable practices. They also learn how they can apply these practices in their future careers and lives. For example, while promoting products, companies can plan around green advertising to make a meaningful impact. Encouraging Responsible Citizenship: Environmental education creates a sense of responsibility towards the environment. It also encourages students to take part in efforts to conserve and protect the environment. These are the core aspects of these programs. Integrating Interdisciplinary Knowledge: Environmental studies draw on various disciplines, including science, humanities, and social sciences. They act as a bridge between these disciplines. This provides all the stakeholders with a complete understanding of environmental issues. Relevance to Contemporary Careers: The inclusion of environmental studies in UG curricula also shows how important green careers have become. Industries these days are focusing more on sustainability. Similarly, governments are also introducing stricter environmental rules and regulations. All these factors have added to the demand for environmentally knowledgeable professionals. Environmental studies are directly relevant in various careers, such as the following: Environmental Consultancy Corporate Sustainability Management Regional and Urban Planning Climate Change Research Forest and Wildlife Management Environmental Education and Journalism National and Global Policy Mandates: Official mandates back the inclusion of these studies in UG programs in India. In 2003, the Supreme Court of India issued a directive whereby the University Grants Commission (UGC) made it compulsory for environmental studies courses to be included in all universities’ curricula. The move aimed to promote environmental education as a tool for national awareness and development. This also aligns with global trends like the Sustainable Development Goals (SDGs) of the United Nations (UN). Civic Engagement: This particular benefit of including environmental studies in UG programs is not as evident as the rest. However, it is just as valuable as they are. This subject teaches students about environmental policies and laws. It also imparts lessons on the responsibilities and rights that students have in this regard. When students possess such knowledge, there is a greater likelihood that they will engage in environmental activism. They will also hold various institutions accountable for the ecological damage they have caused and take part in public discourse to a greater extent. Following are some examples of civic engagement that environmental education can inspire: Participating in Clean-Up Campaigns and Tree Plantation Drives Helping Community Initiatives and Environmental Non-Governmental Organizations (NGOs) Supporting Sustainable Practices and Renewable Energy Employing Community Outreach and Social Media to Generate Awareness Addressing Environmental Justice: Underprivileged and marginalized communities are affected disproportionately by environmental degradation. People in rural and poor areas feel issues such as air pollution, loss of natural resources, and contaminated water more acutely. Environmental studies bring more attention to such inequalities and introduce the concept of environmental justice to students. In these programs, students understand how economic and social inequalities intersect with environmental challenges. This way, they develop a greater appreciation for the requirement for equitable and inclusive solutions. Lifestyle Impact and Behavioral Change: The impact of environmental studies is not limited to academic knowledge. It also influences the choices that students make in their day-to-day lives and the way they behave regarding the environment. Studies have shown that environmental education can contribute to welcome behavioral alterations. This includes reducing water and energy consumption, practicing recycling and waste segregation, avoiding single-use plastics, and supporting environmentally friendly practices and products. When students start to incorporate sustainable habits into their lives, it also affects their families, workplaces, and communities. Environmental Studies Syllabus: What Do Students Learn? For many students who ask why environmental education is important, the answer lies in the subjects that the discipline covers. Environmental studies focus on studying the intricate relationship between the environment and humans. The focus here is on understanding environmental issues and addressing them. In these programs, students learn about the natural environment, the ways to develop sustainable practices, and human impact. This includes topics such as ecosystems, biodiversity, pollution, environmental policy, and natural resources. Ecology and Ecosystems: The structure and function of ecosystems, such as interactions between living organisms and the environment Natural Resources: The various kinds of natural resources and their importance, and sustainable management practices Pollution: Various types of pollution, including air, land, and water pollution, along with their effects, causes, and control measures Biodiversity: The criticality of biodiversity, threats that face it, and conservation strategies Environmental Issues: Assessing local and global environmental issues such as climate change, resource depletion, and deforestation Environmental Management and Policies: Environmental rules and regulations and management plans to deal with different environmental issues Sustainable Development: The notion of sustainable development and how to include it in various parts of life Human Impact: Effects of human activities on nature, and seeking options to reduce the impact Interdisciplinary Approach: Know-how from other disciplines like science, human sciences, and social sciences Problem-Solving and Critical Thinking: Assessing environmental issues, judging information, and coming up with solutions Environmental Values and Ethics: Ethical duties that human beings have towards the environment – fostering a feeling of responsibility Practical Skills: Monitoring the environment, communication, and collecting data Fieldwork: Gaining experience from field visits to natural areas, environmental projects, and polluted sites How Environmental Studies Benefits Undergraduate Students Environmental education in higher education offers students different benefits, such as fostering awareness, practical skills, and critical thinking. This, in turn, helps them be better placed to deal with the pressing environmental issues. The discipline provides students with the tools and knowledge to understand the effect of human activities on nature. It also fosters sustainable practices and gets them ready for successful careers in related domains. Improved Environmental Literacy and Awareness: These programs help students understand the different issues that plague the environment and promote sustainable practices. It also teaches them to appreciate interconnectedness. Environmental studies offer a detailed understanding of different environmental issues such as pollution, resource depletion, climate change, and biodiversity loss. These courses also emphasize how interconnected natural systems are and the effect that human activities have on such systems. This in turn helps them develop a feeling of responsibility to the environment. Development of Problem-Solving and Critical Thinking Skills: In environmental studies courses, students learn how to analyze complex environmental issues, evaluate information, and develop the necessary solutions. Environmental studies encourage students to assess complex environmental challenges from different points of view by considering scientific, economic, social, and ethical factors. In these programs, students develop the capability to critically judge information from different sources, identify biases, and develop well-informed opinions. Future Prospects and Career Opportunities: It provides them with diverse career paths, prepares them to make a difference, and land the best jobs in the growing green sector. By studying these programs, students get ready for diverse careers such as the following: Environmental Consulting Conservation Sustainability Environmental Policy Research Personal Well-being and Growth: Through these courses, students develop a greater connection with nature, a sense of purpose, and civic engagement. Environmental education can help students grow a greater appreciation for nature and foster their well-being through outdoor learning and similar experiences. Conclusion Every bachelor’s course and degree program at the three universities of the Online Manipal platform offers environmental studies programs. Although the universities do not provide the program as a standalone major, its presence in virtually all undergraduate programs underscores the urgent need for environmental studies in higher education. This is mainly in the context of sustainability. The programs may be enumerated as follows: Bachelor of Business Administration, Manipal University Jaipur (MUJ) Bachelor of Computer Applications, MUJ Bachelor of Commerce, MUJ Bachelor of Commerce (Professional), Manipal Academy of Higher Education (MAHE) Bachelor of Business Administration (Honors), MAHE Bachelor of Arts, Sikkim Manipal University (SMU) Bachelor of Commerce, SMU FAQs 1. Why do we have to study Environmental Studies even if our degree is not science-related? Students must study environmental studies even if their degree is not science-related, as it provides them with a broad understanding of environmental issues and the effects they have on society. 2. How is Environmental Studies relevant to my career or daily life? Environmental studies are immensely relevant to both daily life and career paths as they promote sustainability and resource management, and help people develop a greater understanding of their impact on the planet. 3. Is Environmental Studies a compulsory subject in all undergraduate courses in India? Yes, environmental studies are a mandatory subject in every undergraduate course taught in India as per a UGC mandate following a 2003 directive by the Supreme Court of India. The directive focused on the importance of environmental education and awareness at every level of higher education. 4. What kind of topics or issues are covered in an Environmental Studies course? Environmental studies cover a diverse array of topics related to the environment and how humans interact with it. This includes: Environmental Science Environmental Ethics Environmental Policy Environmental Law Environmental Education 5. Will Environmental Studies help me prepare for competitive exams or government jobs? Yes, environmental studies can always help you prepare for government jobs and competitive exams as it is an important component in some of the most prominent exams in this regard. 6. Can Environmental Studies actually make a difference in solving real-world environmental problems? Yes, environmental studies can indeed make a major difference in solving real-world environmental challenges. This is because it offers students the knowledge, ethical framework, and skills necessary to understand, address, and analyze said challenges. Reference: https://www.germanwatch.org/en/19777
From Nuclear Physics to Sustainable Fashion: The Multifaceted Journey of Badigeri Emaniel Sree Harsha Did we ever think we would come up with a phrase when science meets fashion? Did not think so, right? That is what drove us to know more about one of our students currently admitted to the PGCP in Entrepreneurship and Innovation at MAHE. Meet the nuclear physicist turned sustainable fashion brand owner, Badigeri Emaniel Sree Harsha – a young science enthusiast with a true entrepreneurial mind, seeing possibilities where others see boundaries. From Radiation to Reinvention: Harsha’s Unlikely Pivot Always fascinated by how invisible forces like radiation could have such powerful applications in medicine and energy, Harsha’s curiosity piqued into taking up a career in nuclear medicine physics. Most of his works involve advanced research, as well as managing hospitals and diagnostic centers, focusing on safety protocols and radiation-based imaging technologies. Having a keen eye for safety procedures, this could be considered a turning point for Harsha, as he began to understand the broader implications of environmental health. This is when his interests began to shift slowly towards sustainability and how industries can grow responsibly. “Over time, I realized my interest wasn’t limited to nuclear safety—I was drawn to the larger ecosystem of workplace safety and sustainability.” Read more: Christy Thomas: The MBA Student Turning Education into a Social Experience KREIGSTER: Building a Sustainable Brand with Local Soul KREIGSTER is a lifestyle brand that blends style with sustainability by crafting products with eco-friendly materials, utilizing local production methods, and leveraging local craftsmanship. It can be easily termed as bringing conscious fashion into everyday lives. “KREIGSTER is about blending style with purpose. We want to offer something meaningful, not just trendy.” Why MAHE’s PGCP E&I Was a Gameplan, Not Just a Course Harsha is a great strategist, as he knew that he wanted to understand the know-how of running a business; technical expertise alone would not suffice for this purpose. However, with his full-time job as a nuclear physicist and the formation of a company, pursuing a full-time course was out of the question. However, thanks to Online Manipal, Harsha enrolled in the PGCP in Entrepreneurship and Innovation at Manipal Academy of Higher Education. It served everything he needed on a silver platter – a remote setting, weekend classes, live sessions, strong mentorship, industry advanced curriculum and many more. Read more: PGCP in Entrepreneurship and Innovation: A Complete Course Guide Furthermore, this was not just a course for Harsha; it was the foundation for him to gain hands-on experience and start-up knowledge, which was much needed for his brand. Harsha tells us about various modules, including Design Thinking and MVP development, as well as Financial Literacy and Business Model Innovation. Each module was designed in such a way that it significantly influenced his ability to manage KREIGSTER’s product offerings, customer targeting, and prototype iterations. Blending Safety, Strategy, and Style: Lessons from the Frontline Time management was the biggest challenge Harsha had to face throughout all this chaos because it called for his undivided attention for his career, entrepreneurship, pursuing higher education all at once. But the anchor that kept him grounded was his undying passion for KREIGSTER and an appetite for learning. From day 1, KREIGSTER has stood steadfast in terms of its brand value. They chose eco-friendly dyes, biodegradable packaging, and a safe production unit. Furthermore, after being admitted to the PGCP program, Harsha realized that sustainability is not just an ethical choice, but also a strategic differentiator. This, in turn, has enabled him to view compliance, quality, and environmental impact through an integrated entrepreneurial lens. “The PGCP program helped me see sustainability as a strategic differentiator, not just a value-add.” His advice to budding entrepreneurs? “Start small, stay curious, and invest in structured learning. The right program can accelerate your growth and help you make more informed decisions.” Closing Thoughts Harsha came from an environment where he had to manage radiation exposure in hospitals, leading him to now look after supply chains in fashion. His journey has been nothing short of inspiring, driven by passion with a purpose. Through his story, one thing is clear: when innovation is guided by intention, transformation becomes inevitable. Are you looking to rewrite your story and make a difference in the world? Don’t need second thoughts, have a look at the various online courses provided through Online Manipal. Enrol Now.
How Research Projects in BBA (Hons) Help You Transition Smoothly to PhD Programs Every student with an intense passion for gaining deep knowledge in a domain would have dreamed of acquiring a doctorate. However, it is akin to a long shot in the dark, requiring extensive research, thesis papers, and presentations. It is a ride of patience that needs to be fueled from time to time with enthusiasm and hard work. What if we say that BBA (Hons) was going to help you in a seamless transition that will help you get directly into a PhD program? With the capstone projects that will help you advance on your academic path, they also lay a strong foundation for success that is necessary at the doctoral level. This blog will help you understand how a BBA (Hons) can make this happen. Importance of Research Projects in BBA (Hons) BBA (Hons) students are assigned research projects, i.e., Dissertation, just before the course is completed. These projects are aligned with real-world business problems, helping learners apply their knowledge in fields such as marketing trends, consumer behavior, HR practices, financial forecasting, and operations strategies. By bridging the gap between theory and real-world business, students can enhance their skills in problem-solving, critical thinking, interpreting data, presenting evidence-based solutions, and more. With higher domain expertise, it helps students to have a better grasp of the academic foundations, while also improving employability and preparing them for future academic or professional success. Read More: What is BBA (Hons)? A Beginner’s Guide to the Course and Its Benefits How Research Projects Bridge the Gap to PhD Programs PhD programs often come with built-in research and development that requires a significant amount of expertise in their respective domain of interest. However, with the research projects provided during the BBA (Hons) course, learners can gain firsthand experience, along with many other benefits. Below are a few reasons why BBA(Hons) research programs help in having something under your belt during your PhD. Read more: BBA (Hons) vs Regular BBA: What’s the Difference? Understanding Research Methodologies Early As discussed earlier, BBA (Hons) projects enable students to apply their foundational research knowledge to practice. This allows them to explore methods such as survey design, data collection, hypothesis testing, and statistical analysis. Furthermore, the research sheds light on the different approaches to study, such as qualitative and quantitative. Having acquainted themselves with the above in the early stages of research, students become familiar with the technical aspects of research. This paves the way for helping them to create a rigorous study, which poses a great ally at the PhD level. This is because, as academia advances, research becomes more complex and structured. Building Critical Thinking and Analytical Skills Research projects are like a guiding light that illuminates the curious cells of the learner. They tend to question assumptions, interpret data objectively, and evaluate multiple viewpoints before reaching conclusions. This develops the critical thinking of students and can help them further when they are in their PhD program. Another factor that has been a great help to the students is that it improves their analytical skills. While conducting their research projects, learners move towards assessing real-world business problems, identifying gaps, and proposing solutions using evidence-based reasoning. Furthermore, this will assist them during their doctoral research and possibly help them approach these existing theories from a new perspective. Read more: Top 15 BBA final-year project ideas Helping You Discover Your Research Niche While conducting their research programs, students stumble upon subjects that they need to concentrate on while choosing their area of interest. This is where specializations come into play. They can vary from marketing, finance, HR, or operations. This will also lead to a significant point of realization about where their intellectual strengths lie. This experience will motivate them to be clear about choosing their domain during their PhD. Deciding on the niche of your research is a crucial step, and designing a compelling PhD proposal will require considerable effort and intellectual expertise as well. This leads to a meaningful contribution towards research and thesis. Developing Academic Writing and Citation Skills Academic research comes with several ideas and brings individuality to how one presents it. The BBA research projects can easily lay down the foundation for this, as they will help learners structure arguments logically, maintain an academic tone, and follow citation styles such as APA, MLA, or Harvard. Another critical factor is to acquire the art of creating bibliographies, referencing credible sources, and avoiding plagiarism, as these accounts set high standards of documentation. This will satisfy the scholarly communication expected of students in a PhD program, regardless of their domain/specializations. Facilitating Faculty Mentorship and Recommendations PhD programs are a collaborative project that never ends, involving faculty mentors and students. Mentors guide students from the project’s initiation to its conclusion. This acts as a great learning bridge, wherein learners can easily receive firsthand feedback, help simplify complex concerns, or learn from their academic experiences. Furthermore, students can also benefit from them as they can help smooth this larger-than-life process by playing the role of referees. Moreover, the chances of them connecting with learners for research opportunities because of the rapport created are highly likely. They also advise them through their academic networks. Read more: Top Career Options After BBA to Pursue in 2025 Creating a Research Portfolio for PhD Applications It is a common practice for faculty members during the PhD program to ask doctoral students to present previously written research papers. With a well-executed BBA Hons research paper, learners can have a strong component on their application portfolio. This will play a significant role in showcasing the student’s research capabilities, academic maturity, and ability to conduct independent inquiry. All these play a significant role in boosting the chances of being admitted into competitive doctoral programs. Conclusion It may seem that BBA Hons’ project work does not contribute fully to the transition process to PhD. However, it helps learners to a great extent and also provides an experience of how the process will unfold. Furthermore, it also lays the intellectual and practical groundwork that students will build upon in their doctoral journey. With Manipal Higher Academy of Education’s BBA (Hons) program, students can acquire an online BBA (Hons) from the comfort of their home. Furthermore, the first three years can be considered equivalent to a regular BBA, and in the final year, students with a cumulative GPA above 8.0 can be admitted to the Honors program. Here, the students have the final year for their project dissertation, which proves to have a greater impact on their PhD career if chosen in the future. So, don’t treat your BBA research as just another assignment—treat it as a stepping stone to something bigger. Also, discover many other courses at Online Manipal and start your online learning journey today. FAQs Can I pursue a PhD directly after completing a BBA (Hons)? Although there are institutions that prefer a master’s degree or a research-based postgraduate qualification, there are universities that prefer a BBA (Hons) as it comes with a strong research component. How do research projects during BBA (Hons) help in PhD admissions? Research projects undertaken during the BBA (Hons) degree help showcase students’ academic abilities, critical thinking, and research interests. Furthermore, it also allows them to present a research-backed thesis. What kind of research topics should I choose in BBA (Hons) to prepare for a PhD? The research topic one chooses should be entirely based on their interests and align with their long-term academic goals. This is advised because, in the future, it will help students find relevant topics and have scope for their further studies. Do I need to publish my BBA research project to apply for a PhD? No. It is not needed to have a BBA research project to apply for a PhD. However, it adds significant value to the learner’s academic profile and enhances the chances of securing a PhD admission. How can my faculty mentor help in my transition to a PhD program? Mentors play a significant role, as they help navigate research-worthy topics, improve academic writing, and assist in simplifying the process. Furthermore, they can support doctoral students by writing strong recommendation letters for their PhD applications. What research skills learned in BBA are useful in PhD programs? Research skills are very useful during a PhD program. Some of them include Academic writing Data collection and analysis Critical thinking Presentation & Referencing Research work Skills such as data collection and analysis, academic writing, referencing, presentation, and critical thinking are all vital in both BBA and PhD research work. Can my BBA research project be used as part of my PhD proposal? Yes, if the topic is aligned with your intended PhD research, you can use it as a starting point or base. It shows continuity and depth in your academic interests.
What is BCom (Professional)? A Beginner’s Guide Are you a commerce student who wants a global career in finance or accounting? How about graduating not only with a Bachelor of Commerce (BCom) degree, but also being very near to becoming a Chartered Certified Accountant recognized all over the world? A BCom with ACCA is exactly the same as an accelerated route to obtaining your BCom and, at the same time, the preparation for the Association of Chartered Certified Accountants (ACCA) qualification, the most prestigious professional organization for accountants. In today’s very competitive job market, employers are mainly focusing more on candidates who have both academic knowledge and industry certifications. The BCom (Professional) program connects these two by combining the core commerce subjects with the ACCA curriculum. From working with multinational corporations, big four accounting firms, or getting your own financial consultancy, this dual advantage can be your distinctive feature. The best thing is that we at Manipal Academy of Higher Education (MAHE) are now offering ACCA-aligned Online BCom (Professional) program via Online Manipal, which means you can follow this powerful combination in your home without compromising quality or flexibility. In this guide, we’ll walk you through what BCom with ACCA aligned curriculum is, how it works, career benefits, eligibility criteria, syllabus structure, and why it might be the smartest investment in your future. What is BCom (Professional)? BCom (Professional) is an integrated undergraduate program for students who want to establish a strong base in commerce and at the same time pursue a professional accounting qualification (ACCA) that is recognized worldwide. This program provides students an opportunity to complete a BCom degree and an ACCA certification simultaneously instead of consecutively, hence saving time, effort, and money. The course is structured figuratively to match the ACCA (Association of Chartered Certified Accountants) syllabus, thus the students get an efficient route to take the professional accountant certification exam at the time of graduation or soon after. What is ACCA? The Association of Chartered Certified Accountants (ACCA) is a Globally Recognized professional accounting body based in the UK. ACCA is one of the world’s leading organizations in the accounting and finance industry, with over 241,000 members and 542,000 students spread across 180 countries. ACCA was established in 1904, and its goal is to extend the top, business-relevant qualifications to people of application, ability, and ambition around the world. The course covers a broad range of subjects including financial accounting, management accounting, taxation, audit, law, ethics, and corporate governance. The curriculum is intended to develop skills that correspond to the IFRS (International Financial Reporting Standards) and is commonly accepted by governments, regulatory bodies, and employers. Key Features of ACCA: 13 papers to be passed across three levels: Applied Knowledge, Applied Skills, and Strategic Professional. Strong emphasis on professional ethics and strategic decision-making. Registered with more than 7,400 employers worldwide. Gives students both technical and practical skills that are required for the jobs of Chartered Accountant, Financial Analyst, Auditor, Tax Consultant, and CFO. Allows you to study and take exams at your own pace. Enables you to access global mobility and career growth prospects in finance, accounting, and management roles. ACCA-certified professionals are the most valuable resources in the job market across various sectors such as banking, consulting, insurance, manufacturing, and IT. Such professionals have a high chance of getting hired by the Big Four accounting firms namely Deloitte, PwC, EY, and KPMG. ACCA in India is getting popularity among students and employers because of its global appeal and focus on innovative business practices. The course is quite appealing to the students of Commerce as they can add a globally recognized qualification besides the degree which will not only enhance their technical competence but also their employability. Students can save time and effort by pursuing a degree program and obtaining an internationally recognized professional qualification by enrolling in an Online B.Com (ACCA Aligned) offered by MAHE. Dual Advantage: Academic + Professional A BCom with ACCA aligned program has a dual-focused curriculum that goes beyond academic knowledge of a commerce degree and also includes professional-level training in areas that are relevant to the ACCA certification. This means that learners are not only getting a degree from a university but they are also being trained for the ACCA qualification, thus being much earlier prepared to enter the job market than those peers who follow the traditional route. Key Benefits of BCom with ACCA Faster Career Progression Finish both a commerce degree and get ACCA Affiliate in a shorter period of time. This will give you an advantage in placements and higher positions. Global Recognition The ACCA is recognized in more than 180 countries. This program will allow you to have career opportunities in any country you want in any area of finance, accounting, auditing, and consulting. With this certification, you can also look for job opportunities in foreign markets like the UK, UAE, Singapore, and Canada. Cost-Effective and Time-Saving This method of working allows the student to use less money and time when pursuing ACCA separately after graduation. Exemptions from ACCA Papers Those students who are engaged in BCom (ACCA-integrated) are granted the possibility of leaving to a maximum of 9 ACCA papers (out of 13 total) as their exemption for the qualification becomes more accessible. The students only require to write the 4 remaining Strategic Professional papers, for which the program also includes training and academic support that can be used to assist the students in their studies—thus, students are not obliged to incur the cost of external coaching. Industry-Relevant Skills The provision of practical activities in which students get to work on real-world case studies, financial tools, and business simulations will certainly close the gap between academics and industry. Also read: Why is online BCom the best option for CA aspirants? BCom with ACCA Curriculum: What You’ll Learn The ACCA-aligned curriculum for BCom (Professional) is structured to blend core commerce subjects with ACCA-approved content. Here’s a general idea of what the three-year program includes: Semester 1 Semester 2 Semester 3Semester 4 Semester 5 Semester 6 Business and Technology Business Accounting Audit and Assurance Financial Management – II Research Methodology International Business Management Financial Accounting Financial Reporting Financial Management I Strategic Business Leader Sustainable Business Models and Circular Economy Corporate Governance and Business Ethics Management Accounting Principles of Economics Strategic Business Reporting Performance Management Marketing Management Entrepreneurship and Startup Ecosystem Business Communication Taxation Corporate and Business Law Advanced Audit and Assurance Elective 2 (Choose one): Elective 3 (Choose one): Computer Applications Cyber Security Business Statistics and Mathematics Elective 1 (Choose one): – Advanced Taxation – Indian Taxation Environmental Studies – Advanced Financial Management – Advanced Performance Management – Security Analysis & Portfolio Management – Operations Management Project – I Project – II ACCA Paper Exemptions for BCom Students The major advantage of doing a BCom with an ACCA aligned curriculum is definitely the number of paper exemptions you can get. Generally, students receive the following exemptions: ACCA Exam Paper Exemption Status BT – Business and Technology Exempted MA – Management Accounting Exempted FA – Financial Accounting Exempted LW – Corporate and Business Law Exempted PM – Performance Management Exempted TX – Taxation Exempted FR – Financial Reporting Exempted AA – Audit and Assurance Exempted FM – Financial Management Exempted After completing the BCom with ACCA-aligned curriculum, you may only need to appear for the final 4 strategic-level papers of ACCA, i.e, Strategic Business Leader, Strategic Business Reporting, Advanced Financial Management, (AFM) and Advanced Performance Managament (APM) making the path to global certification faster and more affordable. These 4 papers are covered in this curriculum saving students both time and additional exam preparation efforts after graduation. Eligibility Criteria The following criteria apply to candidates seeking admission to the Online BCom (Professional) with ACCA program offered by Manipal Academy of Higher Education (MAHE) through Online Manipal. For Indian Students: Candidates must have completed 10+2 / intermediate / senior secondary education from a recognized board, or hold an equivalent qualification as recognized by the Association of Indian Universities (AIU), in any discipline. For NRI & Foreign Students: Candidates must have completed 10+2 level education with a minimum of 50% aggregate marks. Candidates who have completed their 10+2 or graduate-level education outside India must submit a certificate of equivalence issued by the Association of Indian Universities (AIU). Career Outcomes After BCom with ACCA After finishing the integrated BCom with ACCA aligned curriculum, graduates have the skills to take on multiple positions which are in demand globally in diverse industries. The following are some of the jobs that ACCA Affiliates can explore: Job Role Average Salary (India) Corporate Finance Manager ₹12– 21.3 LPA Pricing Analyst ₹4 – 10 LPA Financial Accountant ₹1.8 – 12.8 LPA Cost Accountant ₹2 – 14.5 LPA Financial Reporting Manager ₹9 – 36 LPA Financial Analyst ₹2.2 – 37 LPA Financial Planning & Budgeting Manager ₹2.4 – 29 LPA Tax Consultant ₹2.5 – 13 LPA Chartered Advisor ₹11.9 – 19.5 LPA Managing Director (with experience) ₹20 Lakhs – ₹1.6 Crore CEO/CFO (with senior-level experience) ₹12 Lakhs – ₹1 Crore Read more: What is the best career move after BCom: Job or MCom? Industries Hiring ACCA Professionals Graduates with ACCA qualifications are in demand across various industries, such as: Professional Services Financial Services Public Sector Retail Media Telecommunication & IT Transport, Travel and Leisure Engineering, Manufacturing, and Exploration This global relevance and versatility make the BCom (ACCA aligned) an ideal launchpad for a successful and future-proof finance career. ACCA-aligned Online BCom (Professional) at Online Manipal Manipal Academy of Higher Education (MAHE) offers a BCom (Professional) program aligned with ACCA structure, which is entirely online through Online Manipal. This course is designed for current students who aspire to acquire a strong academic foundation, and a professional qualification recognized globally. The advantages of online study allow you to follow your passion in finance and accounting without any obstacles, and at the same time, you have the opportunity to study at your own pace and from any place. Degree recognized by UGC and awarded by MAHE, which ensures the degree is also recognized both nationally and internationally Curriculum following ACCA standards, providing up to 9 paper exemptions, thus speeding up the process to become an Associate Chartered Certified Accountant Complete online education with an opportunity to participate in live lectures, watch recorded sessions, and do interactive assignments One-on-one mentor support, and regular webinars conducted by industry experts for all-round learning Budget-friendly fee structure with easy EMI options and scholarships available for those who qualify Learning schedule that is flexible, perfect for working professionals, full-time students Conclusion Pursuing a BCom combined with ACCA is a clever choice for students planning to work globally in accounting, finance, or business management. This innovative program not only enhances your knowledge of commerce but also enables you to obtain accountancy professional certification in a shorter amount of time. It provides the skills that are relevant to the industry, allows you to be exempted from some papers, and is recognized worldwide; hence, it is a door to a wide range of opportunities across different sectors and roles.
Upskilling: The Future of Work Have you ever wondered if the skills you learned yesterday will still be useful tomorrow? I often find people, including me, pondering about this question. Industries are changing at lightning pace because of AI, automation, and digital transformation. Staying up to date is more than just a good thing, it’s a matter of survival in the current fast evolving world. I recently had the pleasure of discussing this crucial topic in a webinar on upskilling for the future, and I’m excited to share my insights and experiences in this blog. The Evolution of Work While hiring, companies not only look for degrees but also skills you have managed to gain. Today, being able to learn new abilities quickly is more important than having many years of experience. We’re actually seeing a change in the way things are happening, for example: Relevance over Experience: A lot of mid-career professionals are questioning their relevance, while young graduates worry if the educational knowledge they acquire aligns with the current work demands. The AI Revolution: Another question I often hear is, “In the next 5 years, 50% of today’s jobs will change or disappear. What skills will keep YOU ahead?” While AI can help us do our homework, it can also work instead of us! The Powerful Partnership: I’m an optimist and firmly believe that AI will not replace us. As Ginni Rometty of IBM famously put it, “AI will not replace humans, but humans that do not use AI will be replaced.” It’s about leveraging AI as a co-pilot as well as an assistant: a true Jugalbandi. Find more on How Online Manipal and Coursera Are Shaping the Future of Career-Ready Education Continuous Learning The shelf life of skills is reducing dramatically. When I first started working, software like SPSS or SAS were important for about 4 – 5 years. Now, things change much more quickly. It seems like we’ve gone from GenAI to agentic AI in the blink of an eye. Here’s why continuous learning is a necessity: Accelerated Pace of Change: New technologies come out so quickly that we have to keep adapting to keep up. The Rise of Meritocracy: With hybrid and remote work, your talents are what matter. More and more, companies value meritocracy, and new hires often outrank older employees who haven’t learned new skills and choose to stay redundant. Skills Over Degrees: Businesses are now looking for skillsets, not just degrees. Having hot skills give you an edge over others than just having a prestigious degree. You may be interested in Boost Your Digital Skills with MUJ’s Immersive Tech Program My Personal Upskilling Journey Let me share a quick anecdote from my career. Right after my MBA, I landed my dream job as a marketing manager with Tata Motors about 22 years ago. But just two years later, I wanted to try something new and something different, so I joined a small startup in Bangalore called Marketics. This was in the very early days of startups, around 2004 – 2005. Marketics focused on data-driven decision-making and data science models for leading CPG companies around the globe. While my marketing domain knowledge was valued, I had to rapidly upskill myself in SPSS and SAS and get good at statistics and model building to outshine. This decision, although hard at the time, provided me a head start in data and analytics and made me relevant. My career has grown since then, which shows that I have embraced upskilling and stepped out of my comfort zone. In-Demand Skills Today While skills evolve, some core areas remain the same. These are skills ‘today,’ but remember, the world is changing fast, and it may leave you behind! CategorySkillsTechnical skillsData Analysis & VisualizationCloud Computing Cybersecurity AI & Machine LearningHuman-centric skillsEmotional Intelligence Communication & CollaborationCritical Thinking AdaptabilityBusiness-oriented skillsDigital Marketing Product Management Financial Literacy Industry specific skills Know more: Career Prospects after an MBA in Healthcare Management Creating Your Personalized Learning Roadmap Crafting a roadmap is important for getting ahead of the competition. Self-Assessment: Identify your talents and weaknesses, as well as your career aspirations. Tools like Clifton Strengths Analysis can help you maximize your strengths and understand how you can best contribute to a team. Future Needs Analysis: Look beyond today’s requirements to where your business is heading, just as I pivoted towards data-driven marketing early in my career. Skill Gap Analysis: Compare your current skills with market demands. For instance, in data analysis, knowing modern, faster tools is more important than traditional coding. Prioritization: Make a list of your short-, medium-, and long-term goals. The SMART Template This template is invaluable for setting effective learning strategies and goals: Leveraging AI Tools for Upskilling When my dad made me go to the library, I used Google to do my research. Today, we need to use AI to learn. AI tools are like the internet in its early days; they have a lot of potential. Identify and choose the right AI tools for maximum efficiency. Code Editing & Generation: Tools like Cursor allow you to generate and refactor code, test it, and also document it simply by talking to it in English. Repli.it is yet another powerful AI assistant that can help you code, debug, and make web apps from prompts. Research & Writing: Notion AI is great for keeping track of your goals, planning your path, and journaling. Grammarly and QuillBot are great for grammar-check and providing assistance in writing. Q&A and Assignments: Perplexity AI or ChatGPT can help with assignments and research but always apply your critical thinking. The goal is to master the tool, not becoming its slave. Creative & Business: Canva with Magic Design, Adobe Firefly, Descript, Tableau GPT, and Power BI can significantly speed up creative tasks, visualizations, and dashboards. Earlier, I used to take weeks to create visualizations and dashboards for reporting. With the help of these tools today, I just take minutes. Embrace AI; don’t fight it. Use it to upskill yourself! Learning How to Learn What do you think is the most popular MOOC (Massive Open Online Course) on Coursera today? Many might say AI or project management related courses. But it’s actually ‘Learning How to Learn,’ an excellent course by Barbara Oakley. It provides mental tools based on neuroscience to help you learn efficiently. My father who is almost 80, once resisted Skype calling but now uses WhatsApp video calling and Meta AI for his messages effortlessly. He chose to be a lifelong learner to stay ahead! Read more: Fueled by Passion, Powered by Coursera: The Journey of Our Champions Tips to remain a lifelong learner: Be Consistent: Set aside some time every week to learn. Join Communities: Learning communities and forums will help you stay motivated. Apply What You Learn: Even if your job doesn’t need it, pursue side projects and volunteer to get more experience. Own a Learning Journal: Document your progress and reflections every day to stay motivated. As the futurist Alvin Toffler wisely stated, “The illiterate of the 21st century will not be those who cannot read or write, but those who cannot learn, unlearn, and relearn.” Let’s embrace this philosophy and continue to grow.
Explore MAHE’s Online BBA (Hons): Specializations, Curriculum & Career Scope Over the decades, education could never have been imagined online. But now that online education has entered the chat, students have been consuming this in the best ways possible. And when it’s offered by one of India’s top-ranked institutions, Manipal Academy of Higher Education (MAHE), you know you’re in good hands. Recently, MAHE launched their first UG programs, in which BBA (Hons) is one of them. This thoughtful approach has provided students with flexibility, academic excellence, and industry relevance, all in one package. This blog will guide readers through the online BBA (Hons) program offered by MAHE, uncovering all the key details of the course. Program Overview The online BBA (Hons) from MAHE is a four-year program with a course structure that supports an optional fourth year to earn the Honours distinction. The program is divided into 6 or 8 semesters, providing learners with the time needed to help them decide and pursue a specialization that aligns with their area of interest. Furthermore, MAHE’s BBA Honours program begins as a regular BBA, and students can choose to graduate after three years. However, if learners are keen on learning forward and intend to gain in-depth expertise in their specialization, they can continue to move on to the fourth year, provided they have a CGPA greater than 8. The fourth year is the most defining one as it adds a research-oriented edge to their profile, setting them apart in the competitive job market or when applying for higher studies. Read more: Why BBA? Top reasons to choose BBA Eligibility and Admission Process To be eligible for enrollment in the online BBA program, Indian students must have completed 10+2/intermediate/senior secondary education from a recognized board or hold an equivalent qualification recognized by the Association of Indian Universities, in any discipline, with a minimum aggregate score of 50%. When it comes to international students, learners should have completed 10+2/intermediate/senior secondary education from a recognized board or an equivalent qualification as recognized by the Association of Indian Universities, in any discipline, with a minimum aggregate score of 50%. Once the eligibility criteria are met, students can apply for the BBA by filling in their basic details, including work experience (if applicable), etc. Once the application is submitted, the learner is required to upload the supporting documents. Finally, the university will evaluate the documents, completing the admission process. Program Curriculum: BBA (Hons) The BBA (Hons) program at MAHE offers a well-structured curriculum that provides students with a solid foundation in business and managerial fundamentals. Furthermore, as the course develops, it explores specializations that students can choose from. Below are the details of the course structure of BBA (Hons) offered by MAHE: Core Curriculum (Semesters 1–4) The first two years typically help students to build up their basics in business, accounts, and so on, such as: Principles of Management Financial Accounting Business Communication Marketing Management Organizational Behavior Business Law Quantitative Techniques Digital Business and Innovation These semesters help students gain a solid grasp of core business operations and develop profound expertise in analytical skills. Specialization Phase (Semesters 5–6) From the fifth semester, students choose an industry-relevant specialization: Healthcare Management Students who choose healthcare management have the primary intent of entering the healthcare industry and overseeing the administrative and operational aspects of it. Learners will develop expertise in subjects such as Healthcare Marketing and CRM, Basic Concepts of Public Health, Healthcare Supply Chain and Material Management, Quality Assurance in Hospitals, Health Information Systems, and others. Read more: How to become a global leader in the healthcare sector with an MBA in healthcare management with MAHE! Business Analytics Business Analytics will help learners develop skills in interpreting data that helps businesses drive growth, optimize their operations, and achieve rapid growth. Some of the subjects included under this specialization are DBMS, Econometrics, Visual Analytics, Financial Analytics, and Basics of HR Analytics, among others. Financial Technology If learners are interested in diving deep into the evolving world of finance, then specializing in fintech is the best option. It throws light on how technology can be integrated into financial services, preparing them for future-forward finance roles. The subjects covered include Financial Analytics, Financial Derivatives, International Financial Management, FinTech: Emerging Technologies in Finance, Cybersecurity in Finance, Blockchain Technology, and others. Read more: FinTech: Changing the way we bank Marketing Management Marketing management is best for students who have a keen eye for brand management, consumer behavior, digital campaigns, and market research. This specialization helps them to strengthen these skills and provides them with the expertise for a successful career in marketing. The subjects include Sales and Marketing, Consumer Behavior, Digital Marketing and E-commerce, Social Media Marketing, Marketing Analytics, and others. Human Resource Management With a human resource management specialization, learners can develop skills such as attracting, developing, and retaining talent within an organization. Furthermore, they also help them explore more niche tasks such as recruitment, performance management, labor laws, and employee engagement strategies. It consists of subjects such as Human Resource Practices, Global Human Resource Management, Performance Management, Training and Development, Career Management & Professional Development, among others. Read More: 10 Important Scope of Human Resource Management Each track includes targeted subjects and hands-on projects tailored to the demands of that sector. Honors Year (Optional – Semesters 7–8) Learners with a CGPA of 8.0 or above are eligible to opt for the fourth year and indulge in more intensive learning modules in the chosen specialization. Below are the added advantages of the Honors Year Advanced specialization subjects A capstone project or research component Deeper academic and professional exposure Graduates planning a career in corporate settings or interested in pursuing postgraduate studies find this course structure both theoretical and helpful, with hands-on training. Conclusion Having a BBA (Hons) degree at hand is a significant accomplishment. It plays a vital role in helping learners gain a competitive edge in the job market. With its in-depth specializations that combine academic knowledge, practical skills, and industry exposure, learners can also aim for higher studies in research-centric subjects, furthering their growth and success. Online Manipal’s BBA (Hons) from MAHE is a perfect launchpad for students looking to skyrocket their future. If you are one of them, enrol now.
Dr. Varun Rajan – A Maestro of Medicine, Mridangam, Movies, and More! We see doctors who are mostly busy rushing through the corridors, immersed in patient care. But ever wondered what their lives look like outside of the hospital walls? Get ready to be inspired by one such doctor who is a reputed urologist, school district topper, and inspiration to many of his students. Dr. Varun Rajan is a MAHE student pursuing Online MBA in Healthcare Management. His story isn’t just about managing a busy schedule effortlessly but also about making life purposeful with a dash of musical magic, for as he quotes, All work and no play makes Varun a dull boy! Dr. Varun Delivering a Talk From Hospital Walls to Harmonies: Dr. Varun’s Hidden Talents When he’s not busy saving lives in the operating theatre, Dr. Varun indulges in music. He has been a professional Mridangam player for 32 years, performing on numerous stages and in various competitions. But it doesn’t stop there. In a lovely turn of events, Dr. Varun found his singing voice thanks to his wife, Dr. M. Sowmya, who is also an Assistant Professor of Physiology and a trained Carnatic vocalist. “She heard me humming one day and encouraged me, ‘Why don’t you try singing?’ and here I am!” he shares. They even perform together sometimes, where his mridangam beats complement her ragas. Dr. Varun Playing Mridangam with His Wife And when asked what his Mridangam would say if it could talk, Varun jokes that it would complain about the tiresome efforts he makes to get it perfectly in tune just before a performance and about the wrong notes he might have played while practicing. Besides music, Varun loves reading good books, travelling with his family, mentoring his students, writing short stories, and watching movies and cricket in his free time. A Case that Remained: Dr. Varun’s Toughest Moment For Dr. Varun, being a doctor came with its own set of setbacks and emotional challenges. When asked about the hardest case he has had to diagnose, Dr. Varun recalls a case from his post-graduation in General Surgery where his colleagues and him operated on a 16-year-old boy, expecting it to be a routine case. However, the report brought them shocking news: a rare and advanced cancerous growth. “It was a huge shock because he was very young and the only son of a single mother,” Varun shares. Despite their best efforts, the boy passed away in four months because the cancer had progressed to an advanced stage. The case is even published in a national journal due to its rarity, but for Dr. Varun, the profound emotional impact of losing that young boy remains. Dr. Varun in the Operation Theatre Who Keeps Him Going: Inspiration and Support Dr. Varun draws inspiration from his parents and his mentor, Prof. Ganesh Gopalakrishnan, a renowned urologist in Coimbatore. From his mother, he learned valuable lessons like perfection, time management, punctuality, and 100% sincerity. Another setback for him was losing his mother in 2011. Then there’s his wife, Dr. M. Sowmya, whom he proudly calls his ‘No. 1 fan!’. And his cute daughter, Laya. Laya, it seems, has already inherited her parents’ musical genes, having started singing after seeing them constantly sing around the house. “That’s something for passive learning!” he marvels. At a tender age of four and a half, his daughter’s understanding nature is also a huge help; when he has his MBA webinars, she’ll sweetly say, “Okay Papa, I’ll bug Mom instead”. Dr. Varun with His Family Improving Patient Care: Online MBA in Healthcare Management With such a busy life, what made Dr. Varun decide to pursue an MBA? The reason stemmed from a powerful realization he had when visiting a small nursing home that had limited resources, a shortage of hospital beds, and a lot of disorganization among the staff. He noticed that the hospital director didn’t have an MBA, which made him realize that an MBA in Healthcare could equip someone to manage things better and truly elevate patient care. He searched for MBA programs online, Online Manipal popped on his screen, and as he puts it, “The rest, as they say, is history!”. Dr. Varun with MAHE Faculty at PANORAMA 2025 For his post-graduation, Dr. Varun got selected in MAHE, but due to various circumstances, he had to return to Coimbatore. His family is also full of MBA graduates. The desire to be a graduate from an Institution of Eminence and to continue his family’s legacy, MAHE’s Online MBA helped him hit two strikes with one swing. As a medical doctor, Dr. Varun initially found it challenging to understand the concepts in MBA, but he thanks his MAHE Online professors, Prof. Ujwal, Dr. Everil Fernandes, Dr. Tarushree, Prof. Shreevatsa Gudi, Prof. Raghavendra Nayak, Dr. Aruna, and Dr. Sampath for guiding him and helping him achieve academic excellence. Super-skill: Time Management, Passion, and Creativity With stressful lives, everyone needs an anchor to ground to, and such an anchor for Dr. Varun is his secret weapon: excellent time management, a super-skill he inherited from his mother. He makes sure to allocate time to do justice to all his commitments each day. And in case he misses, he tries to compensate for the lost hours the next day. And to relax? “There’s music playing in my ears all day!”, he says. Dr. Varun Performing at PANORAMA 2025 Dr. Varun’s story truly shows the power of passion, strength, efficiency, and smart time management. He reminds us that with dedication and a touch of creativity, it’s possible to be a jack of all trades as well as master them! At Online Manipal, we’re proud to be a part of such inspiring journeys. An Online MBA in Healthcare Management from Manipal Academy of Higher Education enables remarkable individuals like Dr. Varun Rajan to pursue their academic dreams anytime, anywhere, and most importantly, fit learning into the busiest of schedules. We believe in empowering students to become more than just better professionals – to be better people and help them fulfil their aspirations.
MBA in Marketing or MBA in Digital Marketing: Which Should You Pursue? It can be hard to choose between an MBA in Marketing and an MBA in Digital Marketing in today’s tech-driven industry. Students get confused because both programs want to help them learn how to be creative and strategic marketers, but they do so in different ways, with different tools, and with different career trajectories. A traditional MBA program teaches students a lot about branding, market research, and consumer behavior. A digital marketing MBA, on the other hand, goes deeper into online strategies like search engine optimization (SEO), performance analytics, and social media marketing. Students need to think carefully about which of these two programs they want to take based on their professional aspirations, the changing needs of the business, and their own interests. This post will discuss the differences between an MBA in marketing and an MBA in digital marketing. This will help students make a smart choice. What is an MBA in Marketing vs. Digital Marketing? Students who earn an MBA in Marketing Management learn the fundamental concepts and techniques underlying marketing. Whereas an MBA in Digital Marketing is all about the online parts of marketing, such as social media, SEO, sponsored ads, and content marketing. MBA in Marketing An online MBA in Marketing lets students master the most important skills, which gives them a broader view of this diverse field and helps them do well in all of their responsibilities. These programs feature full course lists and offer marketing electives that cover important topics in the field, such as the ones listed below: How People Act as Customers Marketing Services Managing Ads Marketing Around the World Managing the Supply Chain and Sales Distribution Marketing for Stores E-Marketing Because these programs are online, students can learn from wherever they want. They also have access to – Study Materials of High Quality E-Libraries, or electronic libraries Classes that are recorded and live Online Tests Forums for Discussion MBA in Digital Marketing When schools offer MBAs in Digital Marketing, they make sure that the courses give students a better understanding of how quickly the marketing world is changing. Most of these programs last two years and give students access to expert teachers. They teach important ideas like how to use information technology (IT) in business, how to start a business, how to market online (e-marketing), and how to manage a brand and advertising. This prepares students for a professional role in the future. Key Differences between an MBA in Marketing and Digital Marketing The table below provides further details about the differences between an MBA in Marketing and an MBA with a focus on Digital Marketing. What Makes Them Different MBA in Marketing MBA in Digital MarketingConcentrationIt includes a wide range of marketing ideas, such as branding, digital and traditional channels, market research, and other related fields.It focuses on online marketing methods, including SEO, sponsored ads, content marketing, and social media marketing, to name a few.Best For Students who want to learn more about marketing are interested in both digital and classic marketing methods and like to think strategically.Students who love the digital world, want to focus on online marketing, and like using online tools and platforms. Subjects Covered in Each MBA Program Branding, customer behavior, sales strategy, and market research are some of the most essential concepts in an MBA in Marketing. A Digital Marketing MBA focuses on search engine optimization (SEO), social media, content marketing, analytics, and online advertising platforms like Google and Meta. MBA in Marketing The following subjects are covered in an MBA in marketing: First Semester Second SemesterEntrepreneurial PracticeData Visualization (Excel/Tableau)Business Communication (WAC)Organizational Behavior Managerial EconomicsMarketing Management Financial AccountingBusiness Research Methods (R/Python)Financial ManagementOperation Management Legal Aspects of BusinessHuman Resource (HR) ManagementBusiness Communication (VAC)Management Accounting Third Semester Fourth SemesterCore SubjectsStrategic ManagementTerm PaperElectives/Specialization SubjectsSales Distribution and Supply Chain ManagementRetail MarketingConsumer BehaviorMarketing ResearchMain SubjectsInternational Business ManagementProjectElectives and specialization classesServices Marketing and Customer Relationship Management Electronic Marketing (E-Marketing)Advertising Management and Sales PromotionInternational Marketing MBA in Digital Marketing These are the topics that an online MBA in Digital Marketing program covers: First Semester Second Semester Entrepreneurial PracticeData Visualization (Excel/Tableau)Business Communication (WAC)Organizational Behavior Managerial EconomicsMarketing Management Financial AccountingBusiness Research Methods (R/Python)Financial ManagementOperation Management Legal Aspects of BusinessHuman Resource (HR) ManagementBusiness Communication (VAC)Management Accounting Third Semester Fourth Semester Core SubjectsStrategic ManagementTerm Paper Electives/Specialization SubjectsIntroduction to Digital MarketingMedia Laws and EthicsNew Media and Social Media SpectrumIT in BusinessMain SubjectsInternational Business ManagementProjectOptional courses and specialization subjectsMedia Planning and EconomicsE-MarketingEntrepreneurship and Digital MarketingAdvertising and Brand Management Career Opportunities after Each MBA Some of the top careers after MBA in Marketing are Brand Manager, Product Manager, Marketing Strategist, or Sales Director. On the other hand, some of the leading careers after an MBA in Digital Marketing are Digital Marketing Manager, SEO/SEM Specialist, Social Media Strategist, and Performance Marketing Lead. Career after MBA in Marketing After getting an MBA in Marketing, students can work in the following fields: Digital Marketing Manager: They come up with, run, and carry out digital marketing plans to get more people to know about the business, get more leads, and get more people to visit the website. They also keep an eye on campaigns on a number of internet sites, such as social media, search engines, email, and websites. This is one of the leading marketing job roles Brand Manager: They are in charge of making sure that people have a good impression of a company’s goods and services. They come up with and carry out plans to make sure the brand connects with its target audience and meets its business goals. If you want a high salary after MBA in marketing you can pursue this career. Advertising Manager: They are in charge of planning, directing, and coordinating advertising campaigns that promote a business’s goods and services. They also come up with advertising plans, look at how well campaigns are doing, and keep an eye on finances to make sure they reach their target consumers and have the greatest impact. Sales Manager: They are in charge of sales teams and help businesses increase revenue by coming up with and putting into action sales plans, keeping an eye on performance, and setting goals. They also hire, mentor, and train salespeople, as well as look at sales statistics and offer suggestions that can assist the team do better. Public Relations Manager: They make sure that people and businesses seem good and keep that image. They reach these aims by making and carrying out communication plans, dealing with emergencies, and handling media relations. Market Research Analyst: They collect and evaluate information on customers, the market as a whole, and rivals so that businesses may find their target audience and make smart choices about their products, prices, and marketing plans. They turn data into useful information that can be used to improve marketing campaigns and make business decisions. Career after MBA in Digital Marketing The scope after an MBA in Digital Marketing, the best jobs are: Growth Marketing Manager: They curate and carry out plans to get new consumers, keep existing ones, and get them to interact with the brand, which leads to more sales. They also look at the whole customer lifecycle, from the first time they hear about a product to their long-term loyalty. They do this by using an experimental and data-driven strategy to improve marketing efforts across different channels. This is one of the top digital marketing job roles. Product Marketing Manager: These people create and carry out marketing plans that clearly explain the value of a product and get people to use it in order to assist a firm reach its goals. In short, they connect the market with a product. This is a good choice for candidates looking for a good salary after an MBA in digital marketing. Digital Marketing Consultant: They create and carry out marketing plans to make a business’s online presence better. They also look at market trends to find chances and make campaigns on a number of digital platforms, including email, search engines, and social media. Email Marketing Manager: The email marketing manager is in charge of all parts of a company’s email marketing plans. They also develop, evaluate, and carry out email campaigns to get people interested in their items, boost sales, and encourage purchases. Campaign Manager: Their main job is to design, run, and carry out marketing campaigns, which can also involve running political campaigns. They also come up with plans, keep an eye on how well things are doing, distribute resources, and make sure that campaigns are in line with the big picture goals. Performance Marketing Analyst: They use data to make marketing campaigns better, get the most out of their investments (ROI), and use analytics to make things work better. They also evaluate how well campaigns are performing on different digital channels based on the key performance indicators (KPIs) and identify areas for improvement. Salary after MBA in Marketing vs. Digital Marketing The table below shows the incomes for people who have an MBA in Marketing and those who have an MBA in Digital Marketing: MBA in MarketingDigital Marketing MBAJob Role Pay Role in the JobPay Digital Marketing ManagerINR 13.8 L per annum Growth Marketing ManagerINR 19.3 L per annum Brand Manager INR 12.5 L per annum Product Marketing ManagerINR 18 L per annum Advertising Manager INR 9 L per annum Digital Marketing Consultant INR 11 L per annum Sales Manager INR 9 L per annumEmail Marketing ManagerINR 8.7 L per annum Public Relations ManagerINR 5.12 L per annumCampaign Manager INR 7 L per annum Market Research Analyst INR 4.4 L per annum Performance Marketing Analyst INR 6 L per annum Which One Should You Choose? Choosing between an MBA in Digital Marketing and an MBA in Marketing is more than just picking a program. The key here is how to make sure that your future work path matches your goals and strengths. Here are some tips that can help students choose the best solution for them. What job do you want to have in the future? One of the most important factors in such a choice is the jobs for MBA in digital marketing vs. marketing. Students should think about whether they want to be in charge of teams that work on brand strategy, sales, or product marketing. Or do they think they could run Google Ads, social media campaigns, or SEO efforts? If you want to work in a variety of jobs in different fields, from product marketing and brand management to even digital responsibilities, you should get an MBA in marketing because it will provide you with more options. But if you want to work primarily in digital-first jobs like a performance marketer, social media manager, or SEO specialist, you should get an MBA in digital marketing because it will help you get there faster. What kind of work do you find most interesting? Are you more interested in figuring out why people act the way they do, starting marketing campaigns, or making plans for how to get your product to market? Or are you good at analytics, improving digital campaigns, and A/B testing? People who love the larger picture of how firms grow, how to tell a brand’s story, and how to position a brand in the market should get an MBA in marketing. If you like to deal directly with online tools and platforms and see real-time campaign metrics, you should get an MBA in digital marketing. Skills: What are your strengths, and what do you need to work on? An MBA in marketing will help you improve your basic abilities like market research, sales strategy, and branding. It will also have digital courses, which will give you a well-rounded profile. On the other hand, an MBA in digital marketing will put more emphasis on technical abilities such as these: SEO (Search Engine Optimization) Social Media Marketing Email Marketing Statistics/Analytics Social Media This is a great choice for you if you have used digital tools before or want to learn more about them. What is in demand and what will last in the industry? Digital marketing jobs may be in high demand right now, but companies still value people who know the basics of marketing, strategic planning, and consumer insights. With an MBA in marketing, you can be flexible and ready for leadership roles where you can oversee both digital and traditional marketing teams. If you want to swiftly become an expert in a specific and rapidly growing digital field, an MBA in digital marketing is the perfect choice. Online Manipal offering Online MBAs in Marketing and Digital Marketing The online MBA in Marketing program from Manipal University Jaipur can aid students in a number of ways, such as preparing them to be the future generation of marketers, improving their basic marketing skills, deepening their theoretical knowledge, and moving up in their marketing professions. The curriculum helps people fine-tune their skills for the marketing jobs available and become a leader in a field that is always changing. The program teaches important skills through a curriculum that is in line with the needs of the business and is taught by qualified professors. Thinking Strategically Researching the Market Managing a Brand Marketing on the Internet Making Content Analyzing Data Marketing on Social Media Students who take the online MBA in Digital Marketing program at Manipal University Jaipur will learn important skills, improve their digital skills, and improve their job prospects in the process. Students who take this program can get the best jobs in digital marketing, aim for leadership positions, and build a name for themselves in the fast-paced field of digital marketing. It gives them the abilities they need to grow strategically and make a difference in the field. Conclusion People might like the big-picture perspective of an MBA in marketing, or they might be drawn to the fast-paced, tech-driven world of digital marketing. In the end, the right choice will depend on what you want to do with your career. A standard MBA program in marketing is the best choice for someone who wants to drive brand initiatives across industries. But they might think about getting an MBA in digital marketing to stay ahead on digital platforms and data-driven campaigns. Individuals seeking a career in marketing should take the first step toward their dream job by applying today to Manipal University Jaipur through the Online Manipal platform. FAQs 1. Is a Digital Marketing MBA better than a Marketing MBA? No, a digital marketing MBA is not automatically better than a regular MBA in marketing. Both of these programs give you useful skills and open up a lot of various job options, but they are aimed at different people with different professional goals. 2. Is it possible to get an MBA in Digital Marketing online? Yes, students can get an MBA in digital marketing online. Many colleges and universities offer these programs in different online formats, such as fully online and hybrid programs. 3. Which pays more: an MBA in marketing or an MBA in digital marketing? Salaries vary with the role and experience; graduates with an MBA in marketing can aspire to higher pay in leadership roles. Graduates with a digital marketing MBA degree can often achieve faster growth in their careers. 4. Is it a good idea for new graduates to get an MBA in digital marketing? Yes, an MBA in digital marketing might be a smart choice for new graduates because it gives them a solid base for a successful career in this industry, which is rising quickly. 5. What kinds of jobs can you get after getting an MBA in marketing? A person who has an MBA in marketing can work in the following jobs: Manager of Brands Manager of Marketing Manager of Digital Marketing Analyst of Market Research Manager of Sales These are some of the different career options that can lead to a satisfying professional career 6. Is an MBA in Marketing preferable for jobs that require leadership? Yes, an MBA in Marketing usually gives you a broader business background and a strategic point of view, which makes it a good choice for leadership roles. It gives professionals the skills they need to lead teams, grow brands, and make sure that marketing is in line with the company’s overall goals.
What is the Employee Selection Process? Key Steps and its Importance Explained What is The Selection Process? The selection process in organizations is directed towards finding the right talent for vacancies within the organization. Typically, it is akin to filtering through a series of funnels to find the solution via elimination. More than 84% of the organizations in India have reported ill effects of wrong hiring! A core function of Human Resource Management, the selection process, is crucial to creating a holistic work environment. Did you know that just one bad hire could cost your company up to 29 Lakhs? The recruitment and selection process varies by industry, organization, and department. Positions differ on the grounds of responsibility and criteria. In this article, we’ve explained the key steps in the selection process. Check this out: How to become an HR manager: Job role and salary What are the Key Steps in Selection Process? Let’s look at the step-by-step guide to the employee selection process. 1. Preliminary Interview Once a requirement is posted, a company may receive hundreds of thousands of applications. In a granular pre-process, the preliminary interview is conducted to weed out all candidates who do not meet the essential eligibility criteria – educational qualifications, required skill sets, proven certifications, and experience. Candidates may also be assessed based on their background and level of interest. Some companies employ innovative techniques to bring the right candidates to the table right from the get-go. For example, Uber deployed “Code on the road,” an in-app coding game that took candidates straight to the next stage of the selection process if they passed the challenge! Gamifying recruitment selection is among the latest trends in HRM. 2. Receiving Applications Once candidates pass the preliminary interview, organizations must aim to standardize the application process. Here, candidates must fill out a standard application form that collects bio-data, qualification, experience, background, and educational information. The application could gather a broader understanding of the candidate, such as hobbies and interests. A comprehensive application form will come in handy during the final selection process when decisions are to be made between similar candidates. 3. Screening Applications This stage includes shortlisting potential candidates from the pool of applicants who applied. The screening committee constitutes various team leads, department members, inter-department associates, and coordinators who would be working closely with the selected candidates. Screening can include multiple criteria, including educational prowess, relevancy in terms of experience, etc. The interview details and requirements are shared with potential candidates via a call or email. 4. Preliminary Tests Preliminary tests are an essential part of the job selection process. They assess the aptitude, IQ, emotional intelligence, proficiency, and personality of candidates. While some organizations hold these tests remotely, many prefer to arrange a test venue generally within organizational premises. Should they be held at the premises, the candidates are informed of the itinerary. 5. Employment Interview The selection interview is the crux of the entire process. It could be defined as an in-person conversation that puts candidates on their feet. This step signals how well he/she fits into the company ethos. During this stage, companies provide a detailed brief of the job profile, including the roles and responsibilities that the candidate is expected to shoulder. Likewise, the candidate is encouraged to share his/her concerns or queries with the employer. The employment interview itself may be divided into several rounds, including group discussions and other activities. In-person interviews allow employers to judge the candidate’s calibre, personality, teamwork, and leadership skills. 6. Checking References Although in-person interviews provide a fair idea about the candidate, contacting references allows employers to verify their understanding. Through discussions with references who vouch for the candidates’ professionalism and work ethics, they may discover other qualities about him/her. For this stage of the recruitment process in HRM, organizations may reach out to previous employers or the concerned educational institutions. 7. Medical Examination Although not strictly followed, medical examinations are slowly becoming commonplace among organizations today. Modern companies are viewing medical fitness (both mental and physical) as a cost function. A healthy employee would require fewer sick leaves and handle stress relatively quickly, allowing greater productivity in dynamic, fast-paced environments. Some employers view this matter seriously and consider this a preliminary phase during the screening stage. 8. Final Selection The last phase of the selection process is to cross the t’s and dot the i’s; candidates who have successfully qualified through all rounds of the recruitment and selection in HRM receive an offer/appointment letter from the organization. More often than not, candidates receive a temporary position with an assurance of permanency on completion of the probation period. The appointment letter typically includes all such details, including salary and company policies. Candidates may also be asked to sign an NDA (Non-Disclosure Agreement) that ensures the protection of company data. Importance of a Selection Process in HRM A well-defined selection process is vital in Human Resource Management (HRM), as it significantly impacts organizational performance by recruiting the correct number of people with the right talent for the right job. This helps to reduce costs associated with poor hiring decisions, enhances employee retention, promotes fairness and compliance with the law, and aligns talent with overall business strategy. Below are some points which highlight the importance of selection process in HRM: Boosts Organizational Productivity A rigorous selection process enables companies to choose the right individuals for the right job, thereby enhancing work and productivity and facilitating the achievement of organizational goals in a timely and efficient manner. Limit Training Costs Poor hiring practices can lead to significant training costs, which can be avoided by hiring qualified candidates through rigorous recruitment methods. Improves Retention Rate Selecting suitable candidates for different positions, in line with the company culture, helps reduce turnover and increase job retention. Help Acquire Good Talents A proper selection process enables the hiring of talented individuals to support productivity and profitability within organizations. Consider Reading: Top HR activities: Guide to HR functions Challenges in the Selection Process The selection process in HRM is crucial; however, it comes with specific challenges. Dealing with biases, maintaining fairness, identifying the right applicants, and adapting to changing technologies are among the key challenges faced in the HRM selection process. Take a look at some critical ones in the table below: Challenges What they implyAttracting the Right TalentFinding candidates with the right mix of talent, technical expertise, and cultural fit can be a significant challenge.Bias and SubjectivityUnconscious bias can impact unbiased and fair decision-making at the interview and shortlisting stages.Keeping Up with TechnologyThere may be challenges in adapting to new recruitment tools and platforms for HRM teams.Limited Resources and Time PressureThe urgent need to fill positions, combined with a lack of time and budget, can lead to hasty and poor hiring decisions.High Volume of ApplicationsSorting bulk resumes can be time-consuming and inefficient. Managing a large number of resumes becomes overwhelming at times.Changing Job Market TrendsRapidly changing industry standards and job trends make defining role requirements challenging. Best Practices to Improve the Recruitment and Selection Process Below are some of the best practices that can be followed Define clear job roles and responsibilities Use structured interviews and standardized evaluation criteria Leverage data and analytics for better decision-making Promote diversity and reduce unconscious bias Build a strong employer brand to attract top talent Streamline application and screening processes with technology Conduct thorough background and reference checks Provide interviewer training for consistent candidate evaluation Maintain clear and timely communication with candidates Continuously review and optimize the recruitment strategy How can an MBA in HRM from Manipal Academy of Higher Education be a Gamechanger for You? An MBA in HRM from Manipal Academy of Higher Education can be a gamechanger for you in several ways. Equipping you with a comprehensive understanding of human resource management, a crucial aspect of any organization’s success, it will aid you in accelerating your career to new heights. Pursuing the same with the reputed brand of Manipal Academy of Higher Education ensures that you receive high-quality education, access to industry experts, expand your network and enhance your career prospects. The practical insights and real-world exposure provided during the program will ensure you are prepared for the dynamic and evolving HR landscape. Overall, this Online MBA program will not only enhance your knowledge and skills but also boost your confidence and credibility in the field, positioning you as a gamechanger in the HRM domain, ready to drive organizational excellence through effective human resource management. Conclusion In this era of digital transformation, the traditional meaning of a job has been redefined. Consequently, the selection process definition must also follow suit. MAHE’s online MBA in Human Resource Management, is designed to empower the next-gen HRM to make smart, practical, and data-driven decisions. The program allows individuals to be well-equipped to handle a post-pandemic economy’s requirement – providing organizations, both large and small, the impetus necessary to push for performance and productivity through people-oriented actions. FAQs About the Selection Process 1. Recruitment and selection process in HRM – What’s the difference? When selected individuals (who may or may not have shown interest in working for the organization) are offered a position, the process is known as recruitment in HRM. On the other hand, during the selection process, candidates interested in working for a company apply for a particular position. Among the applicants, individuals who qualify are chosen using the process mentioned above. Both selection and recruitment form a vital part of maintaining organizational health. 2. Why is it necessary for companies to build a robust selection process? Building a specific selection procedure is vital to ensure that company resources are not wasted on the wrong individual. Apart from the cost and time took to post job advertisements and conduct interviews, companies are liable to train candidates. Therefore, the selection process must be given due diligence. 3. What makes a well-designed selection process? A fair selection process ensures cost-effectiveness, accounts for time, adjusts for bias, and conducts robust background checks. Ultimately, the process should be designed to disallow unqualified individuals to progress while making room for exceptional outliers.
Our Learners’ Experience at MUJ’s Campus Immersion Program Finance can be a daunting subject to many, especially to the ones coming from non-finance backgrounds. No more “teach me finance like I’m 5”, Manipal University Jaipur’s Bloomberg Market Concepts (BMC) Campus Immersion Program is exactly what you have been looking for! This isn’t just another online course, it is an immersive, 6-day, on campus experience designed specifically for MUJ’s online learners to get practical experience on the Bloomberg Terminal. Bloomberg Terminal For the Finance Fanatics The BMC certification is an e-learning program that teaches you the fundamentals of finance using real, live numbers from Bloomberg’s powerful platform. Many universities use it for basic training, but Manipal University Jaipur takes things up a notch by providing practical exposure. Instead of just watching videos, learners get hands-on experience directly with the Bloomberg Terminal, guided by experienced instructors, and surrounded by like-minded learners who are on the lookout for growth. That’s the special MUJ touch! Read more: Inside the Bloomberg Market Concepts Program at MUJ: What Students Can Expect Learners with Dr Mallikarjuna Gadapa, Director of Online Education, MUJ and Dr N N Sharma, President, MUJ Hear It from Our Learners Themselves Don’t just take our word for it. Here’s what the learners who have been through the Bloomberg Professional Certification Program at MUJ have to say: Your Next Step to a Bright Financial Future The Bloomberg Professional Certification program at Manipal University Jaipur is open to online students from our MBA, BBA, MCom, BCom, MA Economics, and MA JMC programs. We keep the batches small, with a maximum of 60 participants, so you get focused, interactive learning. This program is an amazing chance to pick up practical skills, grow your professional network, and boost your career in the competitive finance world. Plus, your accommodation and food are covered in the course fee, making it a convenient and complete learning experience! Bloomberg Professional Certification Gallery
