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Interesting case studies in business analytics

Kay takeaways: 

  • The capabilities of artificial intelligence and machine learning have undoubtedly grown in recent years.
  • Both sensor-based and structured data, as well as unstructured data, such as unlabeled text and video, may be used by predictive analytics to mine consumer sentiment.
  • Case studies that demonstrate how artificial intelligence (AI) and machine learning (ML) technologies are being employed across sectors to aid in the creation of more wiser business decisions

Businesses often invest in new technologies to generate value for their stakeholders and consumers and make wise long-term investments. When applying cutting-edge technology like Artificial Intelligence (AI) and machine learning, this is not necessarily a straightforward thing to achieve. There are still few business analytics project examples that demonstrate how these technologies have been used to produce outcomes, and many businesses are unsure about where to begin implementing machine learning.

Organizations are aware of the promise of big data and business intelligence, but according to analyst Nick Heudecker, close to 85% of analytics programmes fail. Discovering the power of analytics helps decision-making, lowers costs, and allows for the introduction of more specialized goods.

The appropriate question must be asked in order for analytics to be successful. It necessitates knowledge of the pertinent facts needed to accomplish each objective. Below we have featured case studies for business analytics from various sectors.

Case studies for business analytics

Here, we’ve discussed business analytics examples that demonstrate how artificial intelligence (AI) and machine learning (ML) technologies are being employed in various fields to aid in the making of more wiser business decisions.

  • Google Analytics Instant Activation of Re-marketing

When you turn on re-marketing for a web property, you can use the data from Analytics to build re-marketing audiences that you can then share with Optimize, your associated advertising accounts (such as Google Ads and Display & Video 360), and other third parties.

This research examines how businesses that used Google Analytics for re-marketing were able to re-engage consumers in markets where they were trying to make a difference, such as South Asia, Latin America, and Western Europe. The use of complementary online advertising strategies to draw more visitors to the website so they can add to the customer acquisition list, along with display and search campaigns, are efficient ways to accomplish this. A new perspective is offered to explore the role of Google Analytics for the company’s re-marketing techniques in the digital world using customer acquisition strategies for the foundation of the organization.

Analytics gathers the information it typically does when you activate Advertising Reporting Features for a web domain, as well as Google advertising cookies when such cookies are present.

  • Analytics in healthcare

One of the most exciting business structures in the healthcare and pharmaceutical sectors is business analytics. It is essential for any organization that wants to maintain its competitive edge in a market where the majority of organizational structures are already struggling to find the right talent. Even expertise to fully support ongoing business needs for information processing, storing, and even analysis.

Business analytics plays a significant role in assisting organizations in making well-informed decisions across a variety of therapeutic areas, markets, and geographical regions. This aid allows organizations to make decisions within the allotted time frame and gain access to real-world insights from rivals, payers, regulators, patients, etc.

Decision-makers are empowered by data analytics and business intelligence to advocate ideas that can save and change people’s lives all around the world.

  • 3 V’s of big data

Big data is defined as data that is more varied, coming at a faster rate and in larger volumes. The three Vs are another name for this. Big data, especially from new data sources, is simply a term for larger, more complicated data collection. These data sets are so large that they just cannot be handled by conventional data processing tools. However, these enormous amounts of data may be leveraged to solve business issues that were previously impossible to solve.

Volume: The volume of data is important. You’ll need to analyze large amounts of low-density, unstructured data while working with big data. This can be unvalued data from sources like Twitter data feeds, clickstreams from websites or mobile apps, or sensor-enabled hardware.

Velocity: Velocity refers to how quickly data is received and (perhaps) used. In contrast to being written to disk, the maximum velocity of data often streams straight into memory.

Variety: Variety alludes to the wide range of data kinds that are accessible. In a relational database, traditional data kinds were organized and easily suited. Data now arrives in new unstructured data formats thanks to the growth of big data.

  • Fitbit’s expansions

The situation demonstrates Fitbit’s successful 2006 entry into the US market. Due to the company’s high level of customer adaptation and alignment with the market end, it has grown its market share and revenues significantly since its inception.

Company significantly increased its market share in the US market, but the rising competition from Apple and Xiaomi reduced that market share and led to a 25% decline in Fitbit sales over the relevant time.

Fitbit also has other significant problems that are endangering its competitive advantage. This includes pursuing the premium and distinctive business model in the market that the apple watch may use in the future.

  • Lufthansa – becoming a giant in airline IT services

Lufthansa Industry Solutions combines big data analytics and traditional business intelligence solutions to support businesses throughout their data ecosystems. Data scientists and data architects are working with businesses to build strategies and use cases in the company’s own Data Insight Lab skills division. In addition, our professionals are developing data platforms for executing operations as well as analyzing and assessing data.

One of the top providers of IT services to the airline sector worldwide is Lufthansa Systems, a branch of Lufthansa Airlines. Lido/FPLS increases its clients’ earnings by millions of dollars each year by optimizing flight paths. Fivetran ensures that Lufthansa obtains the information necessary to develop optimized flight plans and that consumers receive their plans on time.

  • IBM analytics – Building an advanced analytics platform

You may use the flexible IBM Digital Analytics API as a framework for data sharing to get information out of your reports. Use it to internalize report data, create custom widgets with your data, or provide partners or others with a subset of your data.

IBM Planning Analytics is an integrated planning system to automate planning, budgeting, and forecasting processes and promote more intelligent workflows. There are three parts to it, and they all access data from the Planning Analytics TM1 database.

  • IoT and Azure Stream Analytics

IoT analytics is a data analysis tool that evaluates the vast amount of data gathered from IoT devices. IoT analytics analyze enormous amounts of data and generate informative data from it. IoT analytics and Industrial IoT are frequently addressed together (IIoT).

Azure Stream Analytics is a fully managed, real-time analytics service created to assist you in analyzing and processing rapidly changing data streams that can be used to gain insights, create reports, or set off alarms and actions.

  • AgilOne Advanced Analytics

AgilOne is a cloud-based tool for predictive marketing. Advanced database management, consumer analytics, and integrated campaign management are all combined on the AgilOne platform. With the help of these integrated capabilities, marketers can completely comprehend each consumer and craft the most potent advertising messages.

AgilOne provides more precise client profiles and better predictive targeting, resulting in more pleasurable customer experiences and more profits. Through the expansion of client lifetime value across channels, the platform improves customer engagement, boosts repeat purchases, and forges more lucrative partnerships.

  • Ace hardware

The next-generation ACENET, a search-driven intranet site servicing independent merchants and staff worldwide, will be powered by Ace Hardware’s Knowledge Integration Platform. Improved retail productivity, more upsell opportunities, and higher customer happiness all result from unified product and content searches.

With SharePoint 2013 and the BA Insight Knowledge Integration Platform, the new ACENET, which is now operational in over 3,000 shops, generates more accurate, thorough, and exact search results. Ace Hardware shop owners and employees may instantly access product information, real-time inventory, price information, and corporate information using a single interface.

  • Dominos – integrating data for business success

Domino’s has consistently led the way in digital innovation. The pizza distributor’s early investments in reliable e-commerce and mobile commerce systems that make it simple for customers to order pizzas are largely responsible for its success.

To do this, DBi created a tailored BigQuery solution to store and query Domino’s enormous datasets quickly, effectively, and affordably. Domino’s may regularly export raw data to a BigQuery project by using the BigQuery export function in Google Analytics Premium. Daily automatic uploads of CRM data into the BigQuery database on the Google Cloud are made possible using a protected FTP site and the BigQuery API.

Following the aforementioned procedure, transaction IDs made it simple to combine CRM data with digital data from Google Analytics. BigQuery’s processing speed of terabytes of data per second makes reporting queries simple to create and automate. For instance, a study of client types by marketing channel indicates which marketing channels or keywords have the most impact on certain consumer categories.

Move to a future workforce with Online Manipal 

Get the training you need to succeed in the workplace by enrolling in a business analyst course that is well-recognized and that covers all three facets of business analysis: planning and monitoring, eliciting requirements, and managing and communicating requirements. Enroll with Online Manipal to obtain an online MSc in Business Analytics or a certificate program in business analytics to excel in this lucrative career path. 


Businesses, big and small, are trying to acquire competent people with the correct combination of data literacy abilities as the field of business analytics is developing. The time is now to take advantage of the excellent employment prospects available in business analytics and other analytics-related fields.

India sees 179% jump in online degree enrollments; MBA, BBA most preferred

At a time when online learning has become desirable among learners today, in October 2022, the University Grants Commission (UGC) found out that the enrollments for online degrees and courses have gone up, the most popular choices being online Master of Business Administration (MBA) and Bachelor of Business Administration (BBA). UGC Chairman M Jagadish Kumar stated that more than 72,000 students- including Indian and foreign citizens- are enrolled in various online programs offered by universities and institutes in India. This is a 179% jump from last year’s online program enrollments.  

At the undergraduate level, most students enrolled in BBA courses, followed by Bachelor of Computer Applications (BCA). At the postgraduate level, most students enrolled for MBA, followed by Master of Computer Applications (MCA).  

Good news for learners 

This increase in enrollments for online courses is good news for not only students, but also for working professionals, entrepreneurs, and learners from various walks of life. Online programs enable students to become more employable. They provide a window of opportunities for students who are unable to join physically in a college or university. Coming from UGC itself is proof that online education is the preferred mode of learning today. 

The role of EdTech 

In early 2022, the UGC allowed EdTech firms to collaborate with educational institutions offering online degrees to develop course content, considering a set of amendments made by the UGC. This initiative gave a big boost to the EdTech sector in India, that is helping students achieve their dreams and aspirations.  

We live in a digital world, where everything is accessible on our laptops and smartphones. Digitization has brought changes in various sectors, and education is no exception. The value of the EdTech sector is expected to reach $4 billion by 2025. EdTech companies are bridging loopholes present in the current education system. EdTech is not only breaking traditional and geographical barriers but is bringing education to every home.  

When the Covid-19 pandemic took the world by storm, online education helped students continue their studies without much hassle. With further intervention of EdTech firms, the quality of education improved massively. EdTech firms are bringing positive changes to India’s education system in several ways- 

Breaking physical/ geographical barrier 

When universities collaborate with EdTech firms, the quality of education automatically improves. They bring in cutting-edge technology that makes learning more interactive in the virtual mode and provides an immersive learning experience to students.  

Bridging existing loopholes 

Education in rural areas was majorly affected during the lockdown. A recent report suggested that 43% of students in India had no access to schooling during the 19 months of lockdown. This is where EdTech companies come into play. With Prime Minister Narendra Modi’s Wi-Fi revolution coming into play very soon, students across India will get free access to the internet. With this, students can pursue their education from the comfort of their homes. 

Interactive classrooms 

One of the benefits of online learning is that students can get a classroom-like experience, even when they are interacting virtually. Most universities have an integrated learning management system (LMS), where students can interact with peers, professors and take up online quizzes and assignments. 

Global networking 

With online learning, there is no limit to networking. Learners can connect with their peers, alumni, and industry experts who are spread worldwide. They can build their personal and professional networks. 

Why you should consider pursuing an online degree 

  • Online degrees are flexible and accessible. With the help of a laptop or smartphone and an internet connection, you can pursue an online degree from the comfort of your homes, or even while traveling. Whether you are a fresher, working professional, entrepreneur, or from any background, you can pursue an online degree hassle-free, since you can schedule your studies according to your convenience. 
  • Online degrees are cost-effective, since you don’t have to travel to college. You can save up on travel, food, rent and books.  
  • Some online programs are not available on campus, which means you get to choose from a pool of courses.  
  • The biggest boon of online degrees is that they are recognized by UGC and accredited by NAAC.  
  • Working professionals who wish to enhance their skills and knowledge need not quit their jobs to pursue an online degree. 

In today’s digital world, there is no dearth of online learning platforms. You can choose to pursue your degree from premium universities from platforms like Online Manipal. With an integrated learning management system, experienced faculty and dedicated placement cell, you can graduate with an UGC-entitled online degree from some of India’s top universities.  

Wrapping up

With rapid digitalization, rising number of EdTech firms, and increasing availability of online programs, online mode has become a desirable learning choice today. Specifically for higher education, online learning is the preferred choice, as it caters to learners from various backgrounds.  

How to learn Marketing?

Finance is no more just finance, it’s Fintech, Marketing is no more just marketing, it’s Digital Marketing, and Education is now EdTech. 

Marketing sounds simple as it’s only about connecting products with the customers. Though it seems easy, marketers feel it is pretty complicated. And like any other Indian, when we talk about marketing, we don’t go beyond Kotler. But Kotler himself had come up with Marketing 1.0, or “the product-centric era”, then Marketing 2.0, “the customer-centric era,” and Marketing 3.0, “the human-centric era.” And now, the latest is Marketing 4.0: Moving from Traditional to Digital, which coversshifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape future consumers. 

But the fundamental idea of marketing has not changed though there are many videos that talk about the transformation. What companies are doing is more relevant to the outside customer and retaining the customer is still one of the biggest challenges of marketing. It was the situation earlier also, and now in the digital space, it is there with more complications and challenges. 

4Ps were there when this subject was theorized, and still, they form the base. It is mentioned in one of the marketing pieces of literature that- 

  • Different customers have different needs, and this heterogeneity has to be managed throughout 
  • Consumer behavior will change with time, and companies need to manage these dynamics. 
  • And there is the evergreen problem of limited resources. 

Students should have more knowledge and learn about the idea of competition as competition does react. For example, when Jio came up with affordable plans, it just took a week for other competitors to copy that. So as a marketing manager one should think of the ideas or benefits which are sustainable. 

Observation is the key


Marketing is such a realistic thing that even if one is not good at learning definitions and theories, it can be learned through observations. Students should develop a habit of observing things and asking/discussing why things are happening in such a fashion. The best part about marketing is one doesn’t need to imagine something. If we talk about shelf space, then one can go to the shop or a mall to see why these two brands are kept together or why this brand is placed first. As the basic model of consumer behavior says consumer mind is like a black box-you never know what is going to be a hit or a miss. So, there is a great thought process before making any decision in marketing. 

Impact of technology on Marketing

Technology has played a remarkable role in changing the whole sphere. It has given a lot of freedom in terms of reach and accessibility. It has helped us resolve many problems, like collecting data and doing surveys, and providing tailor-made solutions. Companies are working within this untapped space. With the help of technology, the long existing problems have been resolved. Everything is getting connected and reachable with the help of digitization. But good Managers are needed to run these technologies efficiently. Going back to the basics to make use of these great technologies is more important for an MBA graduate. Also, students should learn to analyze the problem, stay updated and learn how to learn to rise high in the corporate level! 

One of the best ways of learning about the latest techniques and best practices of marketing is by getting a degree in the relevant field. An MBA in marketing covers everything from fundamental marketing concepts and prepares you for a successful career in this field. If you’re someone who is interested to get a marketing related degree but don’t have the time for it, you can pursue an online MBA with marketing as elective through Online Manipal, an online platform of Manipal University Jaipur (MUJ). MUJ’s online MBA programs are one of the most highly rated degrees in the country as they have industry-oriented curriculum, highly qualified lecturers, a state-of-the-art Learning Management System (LMS), and many more highlights. 

World Economy heading towards Recession

The sharp decline in the GDP of top economies across the world indicate that the world is heading toward a recession. The main cause of the current recession could be excessive liquidity. The COVID-related fiscal and monetary stimulus poured money into consumers and the stock market, fuelling inflation and financial asset speculation. The rates of inflation are mounting at an exponential rate all over the world. Moreover, the war between Russia and Ukraine has further worsened the situation causing spikes in the prices of food and fuel. Russian invasion has directly impacted the price levels globally. Russia being the largest exporter of gas and oil and Ukraine being the largest exporter of food grains and iron has led to a notable rise in prices of fuel and food. As a result, there is a reduction in production and trade due to the war which has led to an increase in price levels. 

Ominous signs for emerging markets and economies


According to a new study by the World Bank, the world may be edging toward a global recession in 2023 and there could be a string of financial crises in emerging markets and developing economies. This is because central banks around the world are raising interest rates simultaneously in response to inflation.  

“Global growth is slowing sharply, with further slowing likely as more countries fall into recession. My deep concern is that these trends will persist, with long-lasting consequences that are devastating for people in emerging markets and developing economies,” said World Bank Group President, David Malpass. 

Compared to the period leading up to previous global recessions, the loss in worldwide consumer confidence has already been much more severe. The three largest economies in the world, the US, China, and the Europe have all seen a significant slowdown. Given the situation, even a slight setback to the world economy over the course of the following year might send it into a recession. 

Factors hinting that the world economy is heading toward recession 


  • Rise in Federal Reserve’s interest rates has led to a rise in lending rates making it difficult for businesses to grow smoothly. 
  • US indices viz. S&P 500, Dow Jones Industrial Average, and Nasdaq Composite Index are down by 20% as of October 2022. 
  • Western countries have cut-off imports from Russia, due to which prices have reached peak levels and supply chains have dwindled. 
  • Economic turmoil in UK and EU created by Covid-19 and now followed by trade disruptions due to war has resulted in falling prices of the British pound and Euro when compared to Dollar. 
  • Even the bond markets are showing a negative descent indicating a gloomy economy. 

  Efforts required to contain inflation

Four global recessions—in 1975, 1982, 1991, and 2008—have affected the world economy in the past century. In each of these periods, the yearly real per capita global GDP shrank, and other important global economic activity indices saw significant deterioration. Several nations around the world experienced serious economic and financial disruptions as a result of these occurrences, which were well synchronised internationally. The fourth episode, the worldwide recession of 2009, was by far the most severe and coordinated. 

There is a need for central banks to continue with their efforts to contain the growing inflation along with efforts from other policymakers as follows: 

  • To implement policies effectively, central banks must act promptly. The cross-border spillover effects of monetary tightening in advanced economies should be considered by central banks. They should stiffen macroprudential rules and increase foreign exchange reserves in developing and emerging markets. 
  • Fiscal authorities must provide support while ensuring consistency with monetary policy objectives. 
  • Other steps involve taking strong measures to boost global supply. On the supply side, they need to put in place measures to ease the constraints that confront labor markets, energy markets, and trade networks. These include easing labor market constraints, boosting global supply, strengthening international trade, etc. 

As stated by Kristalina Georgieva, IMF Managing director, “The only effective remedy to these risks is international cooperation. It is our only hope for a fairer, more resilient future.” The world should stay united to face the challenges as the challenges are indivisible, and so should be the efforts to solve them. 

You can learn more about the causes and effects of global recession and solutions that help mitigate it by gaining insights into the world economy, international business, and market trends. If you’re someone interested in these aspects and looking to pursue a career in this domain, you can enroll for an online MBA with International Business as elective from Manipal University Jaipur (MUJ). The online degrees provided by MUJ are UGC-entitled and NAAC A+ accredited,

Neo Banks – A revolution in Banking

Gone are the days when one had to visit a bank branch to get a Demand Draft prepared to pay a college fee or to subscribe to any service. Now one can transfer all sorts of fees and payments online, and most banking transactions are carried out digitally.  

With the advent of FinTech, the financial services market is being revolutionized and relying on Internet and Mobile technologies. Traditional banks are adopting digital technologies and extending their services on digital platforms. Internet banking and digital banking are already in place to reduce costs and provide convenient banking to its customers. We now have digital banks and Neo banks because of the profound transformation in India’s banking landscape. 

What are Neo Banks?


Neo banks are online-only financial institutions that operate exclusively digitally. They provide all traditional banking services through a digital platform or mobile applications, with no physical branches. This is a type of digital bank that caters to the financial needs of the tech-savvy generation, such as instantaneous money transfers, lending, and payments. Simply put, a neo bank is a digital-only and mobile-first bank. 

How do Neo banks operate?

In India, technology, most notably Artificial Intelligence Technology, drives the operations of Neo banks. Since Neo banks lack physical branches, their entire service framework is based on leveraging technology to provide high-quality and highly customized banking services to customers. 

The Reserve Bank of India (RBI) has not yet authorized Neo banks in India to hold a banking license. Therefore, strictly speaking, they are platforms that offer financial services through their licensed banking partners. Neo banks’ emphasis on innovation is a crucial component of their business model. 

Neo banks are continually seeking to improve their use of technology to provide customers with a seamless experience. The absence of a physical office in which to provide their services affords them the added benefit of low operating expenses. 


Since neo-banks are entirely digital, they provide clients with a vast array of benefits, including: 

  1. Economical Structure 
  1. Higher savings and FD rates than traditional banks 
  1. An intuitive and captivating mobile experience 
  1. Services in real-time for account opening, payments, checking balances, opening, and redeeming time deposits, etc. 
  1. 24×7 support – sophisticated chatbots 
  1. Strong security features, such as locking and freezing via an app at any time 
  1. Personalized discounts and offers based on income, expenses, and spending habits. 
  1. Most Neo banks offer international payments at interbank rates via multiple banking and payments partners on a single platform for linking multiple accounts, apps, and services. 

Shortcomings or challenges 

  1. Narrow range of products as compared to traditional banks 
  1. In-branch support is not available which creates trust issues for some customers. 
  1. Regulatory compliance. 
  1. Requirement of tech-savviness for customers. 

Difference between Neo banks and traditional banks


  • Traditional banks like SBI, ICICI, HDFC, PNB, etc. have a wide physical presence with ATM outlets and bank branches. These banks also offer digital banking or net banking services. This provides an upper edge to them as compared to Neo banks.  
  • The customer base of Neo banks is less as compared to traditional banks.  
  • Traditional banks can accept deposits and offer loans however Neo banks cannot do that. 
  • Traditional banks have banking licenses from RBI; however, Neo banks are working with traditional banks to offer various FinTech services to their customers.  
  • Neo banks provide innovative and customized products to their customers as compared to traditional banks. Traditional banks are mostly offering standard products.  
  • Neo banks customers are mostly the tech-savvy young generation who want new-age fintech services. 



The average Indian consumer seeks tailored and comprehensive financial management solutions. Generations Y and Z are now more financially literate than ever before. Neo banks capitalize on their strengths, utilizing technology to develop engaging features that track users’ cash flow and financial behavior and recommend appropriate instruments. Neo banks provide low-interest loans, high-interest savings accounts, and seamless, low-cost services. 

Learn more about the latest trends and career prospects in finance or banking system by enrolling to an online MBA degree through Online Manipal, an online learning platform of Manipal University Jaipur (MUJ). You can choose from the different finance related electives such as BFSI, Finance, and IT and FinTech. MUJ’s MBA curriculum is designed by experts keeping in mind the latest changes in the industry trends and the degrees are valued highly by top employers and higher educational institutes across the world. 

Top data science-related job roles in Amazon

Key takeaways: 

  • At Amazon, the hiring procedure for a data scientist is comparable to that at other IT firms. Through a preliminary phone interview, the Amazon interview process involves both technical and behavioral screening.
  • An applicant has to have a Ph.D. in machine learning, data analysis, statistics, etc., to be considered for a position as a data scientist at Amazon. Their arithmetic prowess will be just as important as their programming abilities.
  • One of the top locations for data scientists to work is Amazon, which offers reasonable compensation and exciting career prospects.

The data scientist represents a new breed of analytical data specialists who play a crucial role in modern businesses: mathematicians and computer scientists from the exclusive group that controls the big data industry. Massive amounts of unstructured data are a reality for modern businesses, and they have the potential to be a gold mine if mined correctly.

Amazon is widely considered a top employer thanks to its attractive salary and benefits packages in the data science field. Amazon’s rapid growth results from its ability to anticipate and fulfill its customers’ requirements. A business of any size can gain something from Amazon’s marketing strategy.

Worldwide, the need for data scientists has increased dramatically. Read this post to discover the ins and outs of becoming a data scientist at Amazon. If you’re interested in working with massive datasets (terabytes or more) or learning the skills necessary to handle data for Amazon, this post is for you. Do you know that among the top 3 firms sought after by Data Scientists, Amazon ranks highly?

Why is Amazon the best place for a data science career?

Amazon is ranked 2 on the Fortune 500 and has annual sales of $502 billion, making it one of the world’s largest online retailers. Its revenues have doubled during the past four years. It’s an early adopter in online shopping and has had phenomenal growth.

Thrilled by the prospect of using the information to create an objective, reasoned answer to pressing business issues? Data scientists bridge the gap between Amazon’s business and technical departments by transforming and modeling massive information to reveal actionable business insights for Amazon’s stakeholders.

Data science job roles in Amazon

Data Analyst

One of the primary functions of business intelligence is to help companies plan for the future and identify promising avenues of expansion. It also entails giving in-depth, well-reasoned business advice. Data science and data warehousing solutions like Tableau are required for these responsibilities. 

For those with 1 to 5 years of experience, the average Amazon Data Analyst salary is INR 5.3 Lakhs. The average annual compensation of a Data Analyst at Amazon India is between INR 2.6 Lakhs and INR 15.1 Lakhs. Estimated wages at Amazon India are based on the salaries reported by 539 Amazon India employees on AmbitionBox.

Data Scientist

As part of the data science process, a data scientist may employ various methods, resources, and technology. They determine which combinations will yield the quickest and most accurate solutions based on the nature of the situation.

Data scientists at Amazon have varying tasks that change as the company grows and changes. They usually follow the data science approach, although with some variation in the specifics. To ensure the data science approach is followed from beginning to finish, and business goals are met, a data scientist may collaborate with other analysts, engineers, machine learning experts, and statisticians on bigger data science teams.

For those with one to ten years of experience, the average Amazon Data Scientist pay is INR 27.7 Lakhs. Amazon India pays its data scientists a salary of between INR 9.0 Lakhs to INR 50.0 Lakhs per year.

Data Science Manager

The data science manager’s job is to aid the business in maximizing its use of data by collaborating with the data science and engineering teams to give strategic oversight and support data-driven product, growth, and user engagement choices.

An average yearly income of 46.0 Lakhs is paid to Data Science Managers, ranging from 16.2 Lakhs to 51.0 Lakhs. These figures are based on the wages of 476 individuals holding the position of data science manager.

Applied Scientist

Those in the field of applied science are committed to utilizing a worldwide database in their research. An enormous amount of information is collected, and the researchers’ efforts are concentrated on creating realistic simulations that can serve as a proxy for the actual data. The only goal of these simulations is to play around with different kinds of data. The average annual compensation for an Applied Scientist at Amazon is Rs 10,53,524. At Amazon, Applied Scientist salaries can go from 7,99,662 up to 15,14,830.

Machine Learning Research Scientist

Research scientists are primarily responsible for integrating AI into the business infrastructure. Here are some real-world applications of AI:

  • The Study of Language in Humans
  • In-Depth Learning
  • Assigning a product to a certain user
  • The goal is to provide a better experience for the user

Researchers qualified for this position typically have in-depth expertise in artificial intelligence, are well-known in their profession, and often hold doctorates in related fields. The annual income for a Machine Learning Scientist – Big Data/NLP is, on average, 15.0 Lakhs, with a range from 5.0 Lakhs to 52.0 Lakhs.

Data Engineer

The engineering team at Amazon is responsible for creating cutting-edge innovations that may be used in the company’s products and services. The term “engineering” is typically reserved for software development, and familiarity with languages like JAVA and C++ is highly desirable when hiring new staff.

Because of the object-oriented nature of these languages, the emphasis will be on data structure rather than procedural logic. In the range of 1–10 years of experience, a Data Engineer at Amazon can expect to make an average of 21.3 Lakhs per year. The average annual compensation for a Data Engineer at Amazon is between 20.0 Lakhs and 40.0 Lakhs.

How to get into a data science position at Amazon?

Each business has its unique hiring procedure that determines which candidates will be the most valuable to the organization. The hiring procedure at Amazon India consists of six stages:

  • Testing of Application Materials
  • Talking it out over the phone
  • Interview with Hiring Manager
  • Examination in Writing
  • Chats in a Circle
  • When making a decision, the Hiring Committee looks at reviews

Requirements for a Data Science job at Amazon


If you want to work as a Data Scientist at Amazon, you need a doctorate in a relevant field (such as machine learning, data analysis, statistics, etc.). Equal weight will be given to their mathematical abilities and programming experience. All applicants must have a Master’s degree or higher in a relevant field such as Statistics, Computer Science, Mathematics, Physics, Computational Biology, Economics, or a related field or have substantial relevant work experience. 


  • Fluency in R, Stata, MATLAB, Python, SQL, C++, Java, and other statistical applications and functional programming languages. 
  • You have a proven track record of developing and deploying machine learning (ML) algorithms tailored to meet an organization’s unique requirements and backed up by extensive testing on big data sets. Data mining and database administration skills for use with massive, complicated business datasets. 
  • You have a proven track record in an analytical position requiring familiarity with machine learning methods, data extraction, analysis, and presentation.
  • Fluency in both oral and written English.

Interview process

The hiring procedure for data scientists at Amazon is quite typical and comprehensive. There will be a preliminary phone screen, an interview with the recruiting manager, and a full day of on-site interviews.

  1. During the initial phone screening interview, which typically lasts no more than half an hour, the recruiter will briefly review your résumé and experiences before providing an overview of the position, team, and the team’s place within the firm as a whole.
  2. You can expect a more in-depth discussion of your data experience and technical skills during a technical job interview. Data science coding tasks are done in a collaborative code editor. Other topics include statistics, coding, algorithms, and product design.
  3. If you’re applying for a data scientist position at Amazon, you should expect to have five interviews and a lunch break. The questions asked at interviews are both technical and behavioral.


If they want to make the most of their talents, data scientists aim to work for organizations with billions of dollars in revenue. Amazon is among the top corporations in the world thanks to the outstanding efforts of its many divisions. Working for a leading tech firm like Amazon will equip data scientists with the expertise and experience they need to succeed in their field. And if you need to know where to start your data science learning journey, then a data science course at Online Manipal would be a great start to understanding the core concepts.

Reasons why Big Data is a great career choice

Data is one of the most expensive assets to companies. The value of the big data analytics market is expected to exceed $655 billion by 2029. Data is valued so much because it either makes or breaks an entity and its reputation. But why do entities depend so much on data? What is such a big deal? Data is used in many ways by entities in this modern day and age. Companies analyze large volumes of data to get insights and understand trends which enable management to make better decisions. 

So, what is big data? Big data is data that contains a high degree of variety, and it usually is extracted from fresh sources in great volumes. Companies across various industries, governments, and agencies are using big data for their projects. This data is so huge that it is difficult to manage with traditional data management tools or methods. Individuals with specialized skills and training are hired to mine this structured or unstructured data to provide the company with meaningful insights. 

Companies then use these insights to make data-driven decisions which help in solving key business problems. Businesses all over the world are now using big data for their various business needs. Companies in all types of industries are now shifting and making use of big data to benefit their businesses.

You can also read Why choose an MBA in Analytics & Data Science?

Why should you choose Big Data as a career option?

Here are some of the reasons why big data is an ideal career path – 

  • High demand for big data engineers and professionals

It is said that data is useless without the skill to analyze the same. IT professionals who have skills and training in big data analytics are in high demand in all industries and sectors. It is because data is currently the biggest asset of an organization. But they are currently lacking professionals who can work on this asset and provide lucrative returns to the entity.

  • Vast job opportunities 

Big data is a game changer in all industries, and it is a part of the day-to-day lives of everyone on earth. Big data is used by so many industries for various needs. The following are instances of the same –

a. Banking and securities – Big data is used for the analysis of trade and to analyze market trends. This industry relies heavily on big data for various uses such as KYC, risk management, high-frequency trading, analyzing market sentiments, and much more.

b. Communications and media – The entertainment industry is also dependent on big data for many uses, such as content, insights about customer tastes, and measuring the popularity of content among consumers.

c. Healthcare industry – Healthcare firms use public health data and even data from google maps for efficient analysis of healthcare information and to track chronic diseases. Data from patients are also analyzed by doctors to administer evidence-based medicines rather than medicines prescribed based on lab tests and reports.

d. Education – Big data is used by schools to monitor students’ activities as well as to analyze demographics, aspirations of students, behavioral aspects, and much more. Big data is always used for recommending correct courses to students based on their interests and aptitude.

e. Manufacturing and natural resources – Big data is used in manufacturing industries to gain a competitive advantage and solve manufacturing challenges faced. They can also be used to predict demands, track shipments, and for optimization of tools.

  • High salaries 

Since Big data is an area that is booming and in demand, professionals who are skilled in the same are also in demand. They are offered big bucks even at starting positions. Annual salary hikes are also given, along with performance bonuses. 

  • Offers competitive advantage 

Big data is an area that provides businesses with a competitive edge. Companies that use data to their benefit through analysis and make decisions based on the outcomes of this analysis can make such decisions that prove beneficial. Some companies reap huge profits by making the right decisions at the right time and obtaining a first-mover advantage.

  • Increased utilization in businesses 

As seen above, companies in almost all industries and sectors are now dependent on big data for their various needs and requirements. Hence, this area as a career path has a lot of employment potential and scope.

  • Crucial for decision-making 

Presently, analytics is used by most businesses and is considered an area with huge scope and potential. Analytics provide the company with important insights into the business and about various trends in the market, which drives the decisions to be taken by management.

To know more, read Important concepts to learn in MBA Analytics and Data Science.

Top job roles in Big Data Analytics

Popular job profiles in Big data Analytics are as follows – 

Big Data Engineer 

They are primarily responsible for building, implementing, and testing big data ecosystems as per the needs of the businesses. They may also update the existing software and systems to streamline the data analysis process. The average salary of a big data engineer is INR 8.7 LPA.

Data Architect 

They are assigned the duties of cleansing and formatting the data. This data is then available for analysis by other professionals. They may also be involved in database design and implementation. The average salary of a data architect is INR 23.7 LPA.

Data Analyst 

Responsible for a large range of activities involving data analysis and management. This includes visualization, munging, and processing of data. They prepare reports with recommendations based on their analysis. The average salary of a data analyst is INR 4.4 LPA.

Machine Learning Engineer 

It is an extremely challenging job profile under big data. This role involves designing and developing machine learning systems and algorithms as per the needs of the entity. This role requires professionals skilled in SQL, REST APIs, etc. The average salary of a machine learning engineer is INR 7.5 LPA.

Data Modeler 

This professional is engaged with designing databases and data models that enable the simplification and formatting of complex organizational data. They provide innovative solutions to businesses to achieve their goals concerning operations, product lifecycle, and customer experience. The average salary of a data modeler is INR 15.0 LPA.

Data Scientist 

This role is based on providing the best data analysis solution to the business based on its needs and requirements. It includes various activities such as identifying sources of data, processing, collaborating with business teams, and providing the most appropriate data analysis solution. The average salary of a data scientist is INR 10.5 LPA.

Data Security Analyst 

As their profile name suggests, the data security analyst is involved with ensuring that databases and data systems are protected from hackers and viruses. They are primarily responsible for implementing and monitoring antivirus software and other security protocols. The average salary of a data security analyst ranges between INR ₹ 4.5 LPA to INR 7.8 LPA.

Database Manager

One of the main responsibilities of this job profile is enhancing the effectiveness of database tools and services. They are in charge of design, building, and maintenance of database systems and structures. The average salary of a database manager is INR 15.0 LPA.

Prepare for a career in Big Data with MBA in Analytics and Data Science through Online Manipal

One of the most popular online courses offered by Manipal University Jaipur is the online MBA in Analytics & Data Science. Analytics and Data Science is preferred by individuals because it helps to gain knowledge that prepares you for the future, broadens your job opportunities, increases earning potential, and helps aspirants achieve career advancement and growth. You can find this online degree on the Online Manipal website.

To know more, you can read: MBA Analytics & Data Science course syllabus.

The curriculum for MUJ’s online MBA program is designed to be nearly identical to that of the on-campus program, and it includes recorded and live classes, as well as interactive media conferences. Students can gain access to free courses on Coursera, and the student placement cell hosts career fairs to help students land their dream jobs.


In any job, there is always the fear of being replaced by artificial intelligence or new technologies. Big data analytics is a field where even though the data may be acquired using software or tools, analytics and insights always require a human touch. 

Big data’s future scope and potential are huge and promising. There is heavy demand for these professionals in the market currently, and it is anticipated that this demand shall rise in the years to come. Hence, Big data is a sought-out career choice for any professional. Choose a big data career path and become a vital asset to the company, boosting their business and your career.

8 reasons to consider an online degree this academic year

Key takeaways:

  • Online degree programs are convenient, flexible and affordable when compared to on-campus degrees.
  • Online degrees are UGC-entitled and recognized at par with on-campus degrees.
  • Employers highly value candidates with online degrees.

Online degree programs have gained immense popularity over the last few years. There are several reasons why they’re a desired choice when compared to traditional on-campus degrees. With the advent of technology, EdTech firms have collaborated with educational institutions to provide world-class online education to learners. 

Reasons to consider an online degree

There are several benefits of pursuing an online degree, like-

  1. Greater accessibility

With an online degree, you can study anywhere, anytime. With the help of a laptop or smartphone and an internet connection, you can pursue an online degree from the comfort of your homes, or even while traveling. For instance, with Online Manipal, you can obtain an undergraduate or postgraduate degree from reputed institutes like Manipal University Jaipur (MUJ), Manipal Academy of Higher Education (MAHE) and T. A. Pai Management Institute (TAPMI) from the comfort of your homes. 

  1. Flexible learning

Online degrees offer flexible learning, wherein you don’t have to alter your daily routines to study. With Online Manipal, in case you miss attending live lectures, you can access recorded videos. Online degrees are of great help to working professionals, who want to pursue a study without quitting their jobs. The flexible nature of online degrees allows them to earn while they study. Online degrees benefit entrepreneurs, government employees and married women, who can study while fulfilling other commitments. 

  1. Study while you earn

The biggest advantage of an online degree is that working professionals need not quit jobs to pursue one. The flexibility of online learning allows them to balance work and academics. Moreover, 

  1. Budget friendly 

Online degrees are generally more affordable than traditional on-campus degrees. Since students study remotely and don’t make use of classrooms and university infrastructure, there is cost cutting. Moreover, students can cut down on travel, rent and food while pursuing an online degree. 

  1. Recognition & accreditation

The biggest benefit of online degrees is that they are recognized at par with on-campus degrees. While applying for an online degree, you must ensure the degree is recognized by the University Grants Commission (UGC). Some universities are also accredited by NAAC, which adds more value to the degree you choose to pursue. All degrees available on the Online Manipal website are recognized and accredited. 

  1. Wide range of programs 

Universities that offer online degrees offer a wide range of programs, some of them that are not available on campus. You can choose to pursue online degrees in trending domains like data science, business analytics, management and more. Moreover, if we consider an MBA program, online degrees offer a variety of in-demand specializations to choose, that will land you a lucrative career. 

  1. Expert faculty

Students pursuing online degrees from reputed universities receive guidance from experienced faculty and dedicated course mentors. The faculty at Online Manipal have vast industry knowledge and help students keep updated on latest trends in the market. In online learning mode, mentors use multimedia tools with cutting-edge technology to deliver complex topics. 

  1. Placement assistance

Most universities offering online degrees today also offer placement assistance. A dedicated placement cell ensures students are guided well to choose the career path of their dreams. Online Manipal’s placement cell aims to uplift the employability of students after the completion of their programs. Moreover, as times are changing, employers equally value candidates who have completed their degrees online.

Why Online Manipal

On the Online Manipal website, you will find online degree programs and professional certifications offered by top universities including Manipal University Jaipur (MUJ), Manipal Academy of Higher Education (MAHE) and T. A. Pai Management Institute (TAPMI).

Learn at your pace

Students can access learning material anytime, anywhere. The digital platform runs even on low bandwidth.

Recognized & accredited

All online degree programs available on the Online Manipal website are recognized by UGC and accredited by NAAC. 

Enhanced digital learning platform

Online Manipal facilitates interactive learning, wherein through an integrated learning management system (LMS), students can interact with peers & faculty, attend live classes, take up tests and quizzes. 

Experienced faculty

The faculty are experts in their relevant industries and guide students in the best way possible. The syllabus is also designed by them, keeping in mind the latest market trends. 


Over the last few years, the enrollments for online degrees in India have increased massively, especially for programs like BBA, MBA and MCA. Learners are finding it convenient to pursue the degree from the comfort of their homes. Since online degrees hold the same value as on-campus degrees, they have become more desirable in today’s digital-driven world. 

If you’re considering pursuing an online degree, visit the Online Manipal website now!

Online BBA admission process

Management and business administration abilities take time to develop and must be fostered. The three-year BBA program in business management enables you to develop unique business abilities. This bachelor’s degree in business administration has produced some astounding accomplishments in management by giving students the knowledge they need to succeed in any degree program. 

There are various degree programs in management, of course, but the BBA has some clear benefits over them. With this degree, you can either launch your career immediately or utilize it as a stepping stone to enroll in a reputable MBA program. BBA focuses on teaching the various management skills required to manage an organization. It includes practical-based modules that equip students to meet workplace demands and build a solid foundation in business management. 

This course covers every management aspect, including business law and entrepreneurship development. The online BBA program is specifically created for individuals who aspire to graduate but cannot do so due to financial constraints or other reasons that prevent them from attending conventional classrooms. This article will cover all the pertinent details about the BBA admission process and eligibility.

Read more: In-demand job roles after a BBA.

Eligibility for online BBA

Let’s first analyze the eligibility for admission to the online BBA program and see if they are met before accepting admission to a program. The best feature of online learning for BBA is that it is open to all 10+2 graduates, regardless of discipline. Different universities have different requirements for BBA e-learning applicants. 

Eligibility criteria for online BBA at Manipal University, Jaipur (MUJ)

Let’s check the BBA admission requirements.

Indian students

  • A 10+2 certificate from a reputable National or State Board institute
  • A diploma from a national or state-recognized institution
  • A minimum of 50% overall aggregate in the 10+2 or diploma program (45% for restricted groups)

International students

  • A minimum of 50% in the overall grade for the 10+2, intermediate program, senior secondary program, or an equivalent degree is acknowledged by the Association of Indian Universities.
  • Students and professionals with NRI or PIO status who live outside India and who are not Indian citizens are qualified to enroll in online degree programs offered by MUJ. 

Read more: Why should you pursue a BBA for a career in business consulting?

What is the online BBA admission process at Manipal University Jaipur?

Following is the Manipal BBA admission process:

Application process

Applications may be submitted online on Online Manipal. of Manipal University Jaipur by completing the requisite info. After an applicant submits the necessary information, an admissions counselor will contact them to help with the application. 

Candidates must provide their eligibility documents, personal information, academic information, and ID evidence to complete the application. Manipal University Jaipur (MUJ) staff will contact the applicant if any clarification is needed. Candidates must also submit an Rs. 500 application fee, which will be deducted from their tuition for the first semester. 

Mandatory Documents required

  • Identity Proof – Aadhaar card, passport, voter’s ID, PAN card with photograph, any other Govt.-issued photo identity card
  • Address Proof – Aadhaar card, passport, voter’s ID, gas bill, bank statement, post-paid mobile statement
  • Mark sheet of classes 10 and 12

Selection process and admission confirmation 

The Manipal University Jaipur Admissions department will assess the eligibility of each application received for the online course. The applicant will be informed by email, SMS, or phone call if the university needs more clarity. The representative will inform applicants of their status within five days of receiving their application.

Why Online Manipal

The online BBA program offered by Manipal University Jaipur is up-to-date on educational trends and will equip you with a range of job possibilities. This program is available on the Online Manipal website. Students may take live or recorded classes when it’s suitable for them, regardless of their location. Participants can reach the professors and fellow students at their multi-channel student support desk whenever they need assistance. 

MUJ utilizes a dynamically expanding methodology and format of instruction to its true capacity by providing the appropriate courses supported by useful and effective resources. Every student has access to additional resources and tools to make sure they are prepared for the industry. The faculty enhances the value of real-world knowledge so you may confidently forge your pathway to success. The instructional methodology introduces real-world case studies to strengthen and develop your critical thinking abilities. 

  • Online BBA fees at MUJ:

The entire cost of the online BBA program is INR 1,20,000. However, there are flexible payment alternatives that allow for the payment of fees in INR 20,000 installments per semester.

  • Program duration: 

The online BBA at MUJ lasts for 36 months in total. This program is widely accepted by governments, business entities, and institutes of higher learning to gain a good career, pursue higher education or prepare for a prosperous future.

To know more about the course, check out BBA course details.


The current employment market and the development of a career with management skills require a bachelor’s degree in business administration. The curriculum of online BBA is both academically demanding and scientifically significant that make BBA a potentially game-changing degree. This program emphasizes creativity and innovation among prospective business executives, strategic analysis, and multidisciplinary abilities. 

We hope you have got all the relevant details regarding the admission process for BBA online at Manipal University, Jaipur. So, hurry and enroll in this course to launch your career in management roles and hone your strategic leadership abilities. Visit Online Manipal now!

What is the difference between data, insights, and analytics?

By combining data and analytics, you may acquire insights to your user base. The insights gathered about a particular firm and the strategies you may take to expand your company is vital. All businesses nowadays need these three things to survive. In the present context, change and technology are fundamental, and data is the financial instrument. Information systems and the derivation of insightful insights from data are propelling corporate information. Together, they are essential to the discovery of insights into data.

As a result, insights cannot be comprehended unless data analytics are first done. Yet often, both of these phrases are used interchangeably by the general public. If this happens, the meanings behind these names may lose their grip. So, this represents an attempt to separate them and learn their purposes concerning one another in a career in business analytics. 

What is data?

No matter what the settings, data must always serve as the foundation. The collection and organization of data are the primary focus of data science. Data is the raw material upon which all analyses are performed. Two different kinds of data are relevant to the field of data science: conventional and extensive data.

Data collection and storage have become more challenging due to the wide variety of connections and access options. Consumer data collection by companies via various channels, including applications, email, and online surfing, has given rise to the phenomenon known as “big data,” which has become the industry standard.

In its most basic form, data refers to the information and facts collected due to an organization’s day-to-day operations. A postgraduate program in data science equips you with valuable resources for evaluating a broad range of internal and external business processes. Even if the data in and of itself may not be of much use, the fact that it is used as the basis for all reporting makes it very important for businesses.

What is insight?

Insights are short observations that sum up the value, attitudes, trends, situations, mentalities, economy, or surroundings of consumers. They can change a business in a big way. The value gained from using analytics is called “insight.” The insights gained through analysis are beneficial when it comes to growing a business and figuring out where it might succeed.

The lessons learned in one online MBA business analytics might not be helpful in another. The ability to get actionable insights from data depends on several factors. Some examples of these factors include the amount of data you have access to, the features of a particular dataset, and the nature of the problem you are trying to solve. You can find out which metrics are helpful for a set industry and use that information to give a business an edge in the market.

What is analytics?

Data analytics is the study of identifying and conveying the significance of recurring patterns in large amounts of information.

The goal is to understand data to make more informed choices. Quantifying and understanding data’s significance requires using analytical tools from mathematics, computer science, and systems engineering. It’s beneficial for areas that keep detailed records.

An M.Sc. in business analytics helps us uncover previously unseen patterns in everything from consumer habits and sports statistics to the relationships between different types of exercise and various ailments. Our perspectives may shift for the better as a result of this. Analytics aids in the betterment of the world since we may believe a procedure is optimal when it is not.

Difference between data, insights & analytics

Even though many people use the terms interchangeably, data, analytics, and insights are each their independent domains, with the scope being the fundamental point of divergence between them. There are a variety of subfields used to investigate enormous datasets. Data mining and data analytics are included in this profession category.

The data science or business analytics course used for data analytics is a form with a specific focus and might be considered a component of the process. The purpose of analytics is to get insights that are so helpful that you can immediately put them into practice, and these insights are obtained by deriving them from questions that have been presented in the past.

There is a significant difference between the three notions, particularly regarding data. An analysis is something you have some degree of control over, while insight is something you are searching for in the unknown. You will need a stage in the middle that is regulated and dictates your analysis, and you will refer to this stage as a goal. This is because it is not impossible to anticipate having an insight with the help of an online data course.

How much do people typically get paid with these abilities?

Job titleRangeAverage
Data ScientistINR 393k – 2m /-INR 957,991 /-
Data EngineerINR 408k – 2m /-INR 970,160 /-
Senior Data EngineerINR 998k – 3m /-INR 1,718,300 /-
Senior Software EngineerINR 715k – 3m /-INR 1,273,083 /-
Data ArchitectINR 1m – 4m /-INR 2,313,715 /-
Senior Data ScientistINR 997k – 4m /-INR 2,048,780 /-
Data AnalystINR 275k – 1m /-INR 735,299 /-

Companies’ current rapid expansion and record profits may be directly attributed to their use of insights drawn from the abundance of data already housed inside the company. The demand for skilled data scientists, analysts, and engineers has skyrocketed as a direct result of the current state of affairs. Consequently, there has been significant growth in the number of new employment possibilities across all industries.

When data, analytics, and insights are brought together, it is possible to understand how a customer or client employs a product or service. Pursuing a career in business analytics would equip you with all three of these components. Insights and analytics rely on one another and on the data to render a large data set understandable. This is because data is required for drawing conclusions and conducting analyses.

Most importantly, it puts that knowledge to work for a company by creating estimates about how well a company will do based on that information and putting that information to work for an organization.

Because an increasing number of people rely on mobile devices, the quantity of data that is simple to obtain is expected to keep increasing. It will not in any way interfere with the experiences of customers or clients. Still, it will help you better understand those groups’ behaviors while you are accomplishing a career in business analytics.

This information gives businesses the knowledge they need to maximize their profits from sales and services while also drawing attention to areas in which they may enhance their operations. Utilizing data, analytics, and insights may be the most fruitful method for improving a company’s operations and developing a more successful marketing plan with a career in business analytics.


Understanding the fundamental ideas, structures, and methods behind these three phases is increasingly critical for business professionals looking to deepen their knowledge of data and its potential applications in the workplace. Enrolling in a credible learning program like Online Manipal is the first step toward a successful career in business analytics. The state-of-the-art technology behind Online Manipal makes it possible to tailor one’s education to one’s needs. With Online Manipal, you can learn more about professional certification programs offered all around the globe.

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