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Top Data Science Career Options & Salary in the US

In today’s digitally driven world, the rise of data science (DS) to prominence is inevitable. Since data is the driving force behind business decisions, companies increasingly depend on data scientists to assist them in gaining a competitive edge. Consequently, there is a growth in data science job opportunities in the United States due to businesses’ need for qualified specialists to analyze and understand this vast volume of data.

Aspiring individuals can pursue fascinating data science careers on a high pay scale, but it’s important to channel your effort toward your area of interest to see excellent results. Let’s get started.

Exploring Data Science Career Paths

Data science is a vast field that encompasses many career options. Therefore, it becomes important to carefully understand the best DS careers in the United States and how to secure them.

  1. Data Scientist

Data scientists can safely be described as the architects of data analysis. Their expertise lies in extracting valuable information from an enormous amount of data. A data scientist’s responsibilities include data cleaning and preprocessing and developing complicated machine learning models.

Considering the increasing data science salary in the USA and the high demand for professionals across technology, finance, healthcare, and e-commerce, a strong foundation in the subject becomes necessary. Strong analytical abilities, programming expertise in Python or R, and a firm grasp of statistical principles are requirements for securing a career as a data scientist in the United States. Knowing big data technologies and machine learning algorithms may improve your job chances.

A data scientist’s tasks include data cleaning and preprocessing, establishing predictive models, and producing data visualizations.

  1. Machine Learning Engineer

A machine learning engineer’s core operating area is developing and executing machine learning models to solve real-world issues. Additionally, they oversee data preparation, model training, evaluation, deployment, and communication with data scientists, software engineers, and subject matter experts.

A machine learning engineer requires excellent programming abilities, a clear grasp of computer science, mathematics, and statistics, familiarity with libraries and data management, and effective communication.

  1. Data Engineer

Another career prospect in the data sciences is that of a data engineer who plays an important role in data management and analytics systems. A data engineer builds and handles the data structure that lets businesses collect, store, update, interpret, and present data. Data engineers must be experts in various database systems, like ETL tools, coding, and big data technologies. They must also understand data modeling, warehousing, pipeline design, and problem-solving techniques.

Data engineering projects tremendously influence data-driven enterprises by boosting customization, customer experiences, and marketing initiatives. Examples of data engineering projects include:

  • Building a data lake
  • Improving data architecture
  • Automating data governance
  • Producing a centralized customer data platform
  • Constructing a predictive analytics infrastructure
  • Merging various data systems

These projects foster creativity, efficiency, and competitive advantage in today’s data-driven environment.

Industries and Sectors for Careers in Data Science

Data science has made inroads into every business and area, transforming it into a flexible and in-demand discipline.

  1. Technology

Data scientists have made their mark on everything from startups to Silicon Valley behemoths. Netflix, for example, employs data science to offer tailored content, whereas Google uses it to leverage its search engines and self-driving cars. Further, data science has also produced breakthroughs such as facial recognition technology, speech recognition, and natural language processing.

  1. Healthcare

The healthcare industry accounts for more than 30% of worldwide data volume. Data science is altering healthcare by analyzing patient data to uncover trends, anticipate disease outbreaks, and tailor treatment strategies. It assists medical practitioners in making educated decisions, resulting in improved patient outcomes.

Data science applications in healthcare include predictive analytics, wearable health monitoring devices, drug discovery, and medical imaging. Predictive analytics uses real-time data to predict disease onset, while drug discovery utilizes machine learning algorithms to understand human behavior.

  1. Finance

Financial institutions use data science algorithms and models for risk assessment, fraud detection, and investment analysis. Further, through credit scoring models, data science improves the accuracy and efficiency of loan eligibility determination. Data scientist job market trends in the finance sector include but are not limited to financial analyst, big data analyst, risk manager, machine learning specialist, data visualization expert, and research analyst.

  1. E-Commerce and Retail

Data science has revolutionized the e-commerce sector by providing personalized recommendations, streamlining the supply chain process, and improving inventory management. Data-driven strategies have further enhanced the consumer experience. Amazon, for example, employs data science to deliver recommendations based on order history and search terms, which enhance the shopping experience and sales.

The data science salary in the USA is competitive and determined by geography, industry, experience, etc. Data scientists, data visualization experts, and machine learning (ML) engineers are paid well for their expertise in obtaining useful insights. Salary levels vary by state or location, with the highest paying DS jobs in the US in IT hubs like San Francisco and New York.

Job Role Average Salary per annum
Data Scientist$124,225
Machine learning engineer$158,809
Data Engineer$123,654


Advancing Your Data Science Career

Since the technology sector is ever-changing, it’s important to stay current with advancements in data science. Data scientist job market trends also evolve with new technological discoveries and advancements. To be competitive in the employment market, data scientists must constantly refresh their skills and expertise as new tools and methodologies are developed.

Networking is also an excellent way to develop your career. Professionals may use networking to demonstrate their knowledge, remain current on trends, identify new career prospects, learn about new technology, and contact possible employers and clients.

Along with these, the power of earning certificates and programs cannot be denied. Look at a few certifications and programs that can upscale your data science career below:

  • Full Stack Data Science Program
  • Python For Data Science and Machine Learning
  • SAS (Statistical Analysis System) Certified Data Scientist
  • SAS Certified Advanced Analytics Professional
  • Open Certified Data Scientist 
  • Microsoft Azure AI Fundamentals 
  • IBM Data Science Professional Certificate 
  • CAP (Certified Analytics Professional) 
  • DASCA Senior Data Scientist 
  • DASCA Principle Data Scientist 


There are numerous profitable data science job opportunities in the US. To land a high-paying job in your choice of sector, keep your abilities and qualifications current. To succeed in this fast-paced sector, consider your interests, capabilities, and objectives relevant to the industry. Additionally, maintain your dedication to lifelong learning, networking, and skill development to succeed in this exciting and lucrative field. 

MAHE provides excellent opportunities for individuals looking to skyrocket their careers as data science experts. Manipal Academy of Higher Education offers a BSc in Data Science with a solid data science and analytics foundation. We also teach an MSc program focusing on advanced skills such as data visualization and deep learning. Connect to learn more!

Master of Arts in English course guide

A Master of Arts in English is a 2-year post graduate program that delves into the world of literature across literary periods and cultures. The program is designed to help learners master topics like gender studies in literature, literary theory & criticism, and postcolonial literature to help them stay updated on literary works of diverse cultures. 

This guide aims to illuminate your path through the intricacies of the program and provide important insights. With the demand for skilled communicators and critical thinkers on the rise, the MA in English program stands as a beacon of intellectual exploration and personal growth.

What is a Master of Arts in English?

A Master of Arts in English, abbreviated as MA in English, is a postgraduate program designed for those who seek to dive deep into the world of language, literature, and culture. This academic pursuit transcends surface-level appreciation by delving into the intricate layers of literary analysis, historical context, literary theories and communication. This program equips students with the tools to decode literary works, comprehend various writing styles, and critically evaluate texts.

The MA in English fosters a holistic understanding of the literary world. Graduates of this program emerge not only as proficient readers and writers but also as analytical thinkers capable of engaging in intellectual discourse and contributing meaningfully to fields ranging from academia to the corporate world. An MA in English transforms your passion for literature into a skill set that opens doors to various career opportunities.

An overview of Master of Arts in English

Explore the transformative journey of a Master of Arts in English through this succinct overview. The table below outlines the crucial elements that constitute the essence of this program:

Course levelPostgraduation
Duration2 years (24 months)
Examination typeSemester based
Eligibility criteriaMust have a 10+2+3 year Bachelor’s degree from a recognized institution in any discipline.
Admission modeOnline
Course feeINR 75,000
Job rolesEditor, Proofreader, Linguist, Author, Content Specialist, and Academician

Benefits of doing a Master of Arts in English

Pursuing a Master of Arts in English offers a multitude of benefits that extend far beyond the realm of literature. Beyond the exploration of classic texts and creative expression, here are some compelling reasons to embark on this educational journey:

  1. Intellectual enrichment: The program offers a profound opportunity to engage with literary works from diverse cultures and eras, enriching your understanding of the human experience.
  2. Advanced communication skills: The program nurtures your written and oral communication abilities, fostering effective expression and articulation of ideas.
  3. Critical thinking: Through literary analysis and discourse, you develop robust critical thinking skills that serve you well in various professional spheres.
  4. Research proficiency: The program hones your research skills, enabling you to delve into in-depth exploration and analysis of texts and themes.
  5. Cultural awareness: Studying literature from various cultures broadens your perspective and enhances your empathy towards diverse viewpoints.
  6. 6. Career opportunities: Graduates of an MA in English can venture into academia, writing, editing, journalism, content creation, and cultural institutions.

The benefits of pursuing an MA in English transcend the classroom, shaping you into a confident communicator, critical thinker, and cultural connoisseur. Whether you aspire to inspire through teaching, captivate through writing, or communicate through various media, this program provides a robust foundation for your journey.

MA in English syllabus and course structure

The curriculum of the Master of Arts in English program is meticulously designed to provide a comprehensive and enriching academic experience. This two-year journey encompasses a balanced blend of core courses, specialized electives, and opportunities for in-depth exploration. 

The core courses delve into crucial aspects such as Literary Theory and Criticism, providing a solid foundation for understanding different frameworks for analyzing literature. Research methodologies equip students with invaluable tools to navigate the realm of scholarly inquiry effectively.

The detailed breakdown of the MA in English syllabus and course structure is provided below:

Semester 1Semester 2Semester 3Semester 4
Drama – I

Poetry – I

Fiction – I

Literary, Theory and Criticism – I
Drama – II

Poetry – II

Fiction – II

Literary, Theory and Criticism – II
American Literature

Indian English Literature

Choose any two:

Literature and Environment

Introduction to Cinema Studies

Commonwealth Literature
Gender Studies in Literature


Choose any two:

Postcolonial Literature

Evolution of Theatre

World Literature

Top colleges offering MA in English

Embarking on the pursuit of an MA in English opens doors to a plethora of reputable institutions across India. Several universities are renowned for their commitment to academic excellence in the field of English studies:

  1. Delhi University
  2. Jawaharlal Nehru University (JNU)
  3. Sikkim Manipal University (SMU)
  4. University of Mumbai
  5. Aligarh Muslim University (AMU
  6. Banaras Hindu University (BHU)
  7. University of Calcutta

These universities represent just a handful of the many esteemed institutions across India that offer top-tier MA in English programs. Each university brings its own unique strengths, faculty expertise, and research opportunities to the table, ensuring that prospective learners have a variety of options to choose from when embarking on their academic journey.

Requirements to apply for a master of arts in English program

When embarking on the journey toward a Master of Arts in English, certain requisites must be met. Typically, aspiring candidates should possess a 10+2+3-year bachelor’s degree, preferably in the humanities field. Alongside academic transcripts, letters of recommendation from professors or mentors are often required in some institutions. The statement of purpose (SOP) plays a crucial role in showcasing your motivation, goals, and alignment with the program. 

It’s advisable to meticulously review individual university prerequisites to ensure a seamless application process.

Master of Arts in English course fee

The investment in a Master of Arts in English can vary substantially. Various factors, including the institution’s prestige, course duration, and facilities offered, influence the fee structure. On average, students can anticipate a fee ranging from INR 50,000 to INR 2,00,000 per year. It’s prudent to consider this financial commitment while planning your educational journey. Many institutions offer payment flexibility and installment options. 

Financial aid for Master of Arts in English programs 

Pursuing a Master of Arts in English is an investment in your future, and financial constraints needn’t be a deterrent. Many institutions recognize academic merit and offer scholarships to deserving candidates. Additionally, grants and fellowships might be available for exceptional research proposals or contributions to the literary community. Institutions often provide information on their websites about the types of scholarships available and the eligibility criteria. Investing time in researching and applying for scholarships can significantly alleviate the financial burden of pursuing higher education.

Career prospects and job opportunities for MA English Graduates

The diverse skill set acquired through a Master of Arts in English equips graduates for a wide array of fulfilling careers. Here’s a glimpse into potential job roles and their associated salaries:

  • Writer: Graduates can start working as content or technical writers. The average salary of a content writer is 3 lakhs per annum and technical writers earn almost 5 lakhs per annum in India.
  • Editor/proofreader: Working as an editor or proofreader, graduates can earn an average salary of ₹ 4 Lakhs annually, ensuring the quality and clarity of written content.
  • Communication specialist: Corporate communication roles that require top-notch communication skills and the average salary of communication specialists can be around ₹ 7.8 Lakhs annually.
  • Author: Exploring the creative path as a published author can be rewarding both intellectually and financially. Earnings are diverse and can range widely based on book sales and popularity. The average salary can be around ₹ 4 Lakhs annually.
  • Researcher: Engaging in research as a literary critic or analyst can lead to academic recognition and income through research grants and publications. The average salary can be around ₹ 4.4 Lakhs annually.
  • Media and Journalism: MA in English graduates can contribute as journalists, or media professionals, earning an average salary of around ₹ 3 Lakhs annually.

A Master of Arts in English isn’t merely a degree; it’s a gateway to a world of versatile and exciting career options. As you delve into the intricacies of language and literature, you’re poised to make a significant impact across various sectors while enjoying competitive remuneration that reflects your expertise and dedication.

You may like to know more about the career opportunities after an MA in English.

Online Master of Arts in English

An online Master of Arts in English opens doors to a world of possibilities. With the convenience of virtual learning, you can pursue your passion for literature while balancing other commitments. Online MA programs offer flexible schedules, enabling you to study at your own pace. Engage with fellow students from diverse backgrounds, enriching your discussions and broadening your perspectives. The digital platform provides access to a wealth of resources, from e-books to virtual libraries, enhancing your learning experience.

Benefits of an online MA in English

Enrolling in an online Master of Arts in English program comes with an array of advantages. Flexibility is at the forefront – you can tailor your study hours around your busy life. This format allows you to maintain a job, care for your family, or pursue other interests while advancing your education.

Moreover, virtual learning eliminates geographical constraints. You can connect with classmates and instructors from different parts of the world, gaining insights into various cultures and literary perspectives. The online platform often encourages in-depth discussions through written assignments and forums, honing your communication and critical thinking skills.

Where can I pursue an Online MA in English?

Several reputable institutions offer online MA in English programs, ensuring you receive a quality education regardless of your location. Some of the top institutions that offer MA in English are – University of Mysore Online, Sikkim Manipal University, LPU Online, and IGNOU  Online. Among these institutions, Sikkim Manipal University (SMU) stands out for its commitment to excellence in online education. With a comprehensive curriculum, experienced faculty, and interactive learning tools, SMU empowers you to excel in the realm of English studies while enjoying the flexibility of online learning.

Find more details about Sikkim Manipal University.

How to apply for an MA in English at Sikkim Manipal University?

Applying for an MA in English program at Sikkim Manipal University (SMU) is a straightforward process that can be completed online. Follow these steps to kick-start your academic journey:

  1. Visit the official website: Navigate Online Manipal’s official website, where you will find detailed information about the MA in English program.
  2. Fill out the application form: Access the online application form and provide accurate details. Be prepared to include personal information, educational background, and any additional documents required.
  3. Upload required documents: Scan and upload the necessary documents, such as transcripts, certificates, and identification proof.
  4. Submit application fee: Process the application fee payment as specified on the website. Keep the transaction details for future reference.
  5. Confirmation and follow-up: After submitting your application, you will likely receive a confirmation email. If needed, keep in touch with the university’s admission office for updates on your application status.

Applying for an MA in English at Sikkim Manipal University is a gateway to an enriching educational experience that can shape your literary journey. Ensure you follow the guidelines and deadlines meticulously to present your best application.

Frequently Asked Questions about MA in English

1. What is the duration of the MA in English program?

The typical duration of an MA in English program is around 2 years, divided into semesters.

2. Can I specialize in a particular literary genre?

Yes, many universities offer specialization options, allowing you to focus on genres like Shakespearean literature, postcolonial studies, or creative writing.

3. Are there any scholarships available for MA in English students?

Scholarships and financial aid opportunities vary by institution. Research and inquire about scholarships specific to English programs.

4. What is the career scope after completing this program?

An MA in English opens doors to diverse careers such as teaching, publishing, writing, and communications in various sectors.

5. Is an online MA in English equally recognized?

Yes, as long as the online program is offered by a reputable institution, it is often recognized and holds the same value as traditional programs.


In the pursuit of a Master of Arts, you embark on a transformative journey that intertwines language, culture, and critical thought. As you tread this path, remember that every analysis of a poem, every dissection of prose, and every exploration of linguistic nuances brings you closer to mastering the art of English. Whether you find yourself in a classroom or on a virtual platform, the love for literature and the power of words will guide you toward an enriched and fulfilling future.

Career prospects after a Bachelor of Arts

A Bachelor of Arts degree is a versatile and comprehensive undergraduate program. In recent years, the popularity of Bachelor of Arts degrees has grown significantly. According to sources, BA courses had the highest enrolment in the country with over 1 crore students. This reflects the widespread appeal of the program due to its flexibility and broad range of subjects. BA graduates are equipped with critical thinking, communication, and problem-solving skills, making them desirable candidates across various industries. 

What is an online Bachelor of Arts?

An online Bachelor of Arts (BA) is a flexible and convenient way to earn a degree without being confined to a traditional classroom. It allows you to study from the comfort of your home or any location with internet access. Online BA programs offer the same curriculum and quality as on-campus options, ensuring you receive a well-rounded education. Through virtual lectures, discussion forums, and interactive assignments, you engage with course materials and peers online. 

What can I do with a bachelor of arts?

After earning a Bachelor of Arts (BA) degree, you have a range of options to consider, whether you’re looking to continue your education or step into the workforce:

Higher education:

  1. Continue your studies with a Master of Arts (MA) in your chosen field, deepening your knowledge and expertise.
  2. Pursue a Bachelor of Education (B.Ed.) to become a teacher and shape young minds in classrooms.
  3. Combine your BA with law studies (LLB) and work in the legal field as a lawyer or advocate.
  4. Expand your business skills with an MBA, preparing for leadership roles in different industries.
  5. Develop your communication abilities through an MA in Journalism & Mass Communication, sharing news and stories.
  6. Blend your art background with technology in an MCA program, opening doors to IT-related roles.
  7. Make a positive impact with an MSW, helping communities and individuals through social work.
  8. Gain specialized knowledge in areas like Supply Chain Management with a certificate program.
  9. Enhance your skills further with a PG Diploma, becoming more competitive in your chosen field.


  1. Work as a social worker, aiding those in need and contributing to societal well-being.
  2. Join the fast-paced world of Business Process Outsourcing (BPO), handling customer service or data tasks.
  3. Become a Business Development Executive, helping companies grow and succeed.
  4. Contribute to organizations as a Human Resources Specialist, managing employee relationships.
  5. Share news and stories as a Journalist, informing and engaging the public.
  6. Assist teams as an Administrative Assistant, ensuring smooth operations in various sectors.
  7. Use your language skills as a Linguist, translating or teaching languages.
  8. Express your creativity as a Writer, crafting content, technical documents, or creative pieces.
  9. Serve the government and the public through Civil Service roles, participating in administration and policy-making.

Whether you choose further education or employment, a BA degree equips you with skills adaptable to a multitude of fields.

Career options after Bachelor of Arts

A Bachelor of Arts (BA) degree opens doors to a wide array of employment opportunities across various industries. Here are some high-paying jobs after BA you can explore

  • Social worker: Help people in need and contribute to society. Work with communities, children, or individuals facing challenges, making a positive impact. The average salary is ₹ 2 LPA.
  • BPO (Business process outsourcing): Join customer service or data processing roles in BPO companies, connecting with people and handling business tasks. The average salary is ₹ 1.8 LPA.
  • Business development executive: Help companies grow by finding new opportunities, clients, and partnerships, contributing to their success. The average salary is ₹ 3 LPA.
  • Human resources specialist: Become a crucial part of organizations by managing employee needs, recruitment, and workplace relationships. The average salary is ₹ 5.5 LPA.
  • Administrative assistant: Support teams and manage tasks, ensuring smooth operations in various industries. The average salary is ₹ 2.7 LPA.
  • Writer – Content, Technical, etc.: Express yourself through writing, whether it’s creating engaging content, technical documents, or creative pieces. The average salary is ₹ 3 LPA.

These are a few jobs for BA graduates and career options that showcase the versatility of a BA degree, allowing you to contribute to various sectors and make a meaningful impact.

Higher education programs after Bachelor of Arts

Pursuing higher education enhances your expertise and widens your career horizons. Here are some master’s degree and certificate programs suitable for BA graduates:

  • Master of Arts (MA) in chosen domain: Keep learning about what you like most. If you enjoy history, literature, sociology, political science or similar fields, this degree will help you become a real expert and open doors to specialized jobs in those areas.
  • Bachelor Education (B.Ed.): Become a teacher and help students learn. This program teaches you how to guide young minds, making education exciting and rewarding.
  • LLB (Law Degree): Combine your BA with learning about laws. You can become a lawyer or work with legal matters, helping people with important issues.
  • MBA (Master of Business Administration): Mix your arts knowledge with business skills. Learn to manage companies and people, making you a valuable asset in various industries.
  • MA Journalism & Mass Communication: Get better at talking and writing. This degree prepares you for media jobs like reporting news on TV, radio, or newspapers.
  • MCA (Master of Computer Applications): Use your art background with computers. This helps you work with technology, create software, or manage tech-related projects.
  • MSW (Master of Social Work): Make a difference by helping communities. Learn how to solve problems and improve people’s lives through social work.
  • Certificate Program in Supply Chain Management: Study how products are made and brought to stores. This knowledge is important for understanding how businesses run.
  • PG Diploma in chosen domain: Get deeper into your favorite subject, becoming an expert and opening doors to better job opportunities.
  • Diploma/Certificate in Digital Marketing: Learn to sell things online using social media and the Internet. This skill is valuable in today’s digital world.
  • Diploma/Certificate in Graphic Designing: Express your creativity by designing visuals for ads and websites. This adds an artistic touch to your career.
  • Diploma/Certificate in Fashion Designing: Explore your passion for fashion by learning to create clothing items and styles.
  • Certification in foreign languages: Learn languages from other countries. This helps you communicate with people from different places and cultures.

Each program adds a unique dimension to your skill set, enabling you to specialize and excel in your chosen field.

Find out more details of bachelor of arts program.

Competitive exams after Bachelor of Arts

For those seeking competitive challenges, a Bachelor of Arts (BA) degree opens doors to various government and public sector exams. Here are notable competitive exams to consider:

  • Civil services exams: Enroll in UPSC Civil Services exams to join the esteemed Indian Administrative Services (IAS), Indian Police Services (IPS), and other administrative roles, making impactful decisions and driving positive change on a national scale.
  • Combined graduate level examination (CGLE): SSC’s CGL to qualify for various Group B and Group C posts in central government ministries and departments, spanning from audit and accounts to intelligence and investigation.
  • Banking exams: Pursue IBPS and SBI exams for promising opportunities as Probationary Officers (PO), Clerks, or Specialist Officers in the banking sector, contributing to financial operations and customer service.
  • State PSC exams: State Public Service Commission exams offer a chance to excel in state-level civil services, assuming roles that directly impact local governance and public service.
  • Indian railways exams: Prepare for Indian railway recruitment exams to secure roles in Indian Railways, including engineering, traffic management, and administration, ensuring the smooth functioning of the nation’s lifeline.

Engaging in these competitive exams and government jobs after a BA degree aligns your skills and aspirations with respected and impactful positions in the public sector.

Where can I pursue online Bachelor of Arts programs?

Several institutions offer online Bachelor of Arts (BA) programs, providing flexibility and convenience for your educational journey.

  1. Sikkim Manipal University (SMU): SMU offers a comprehensive online Bachelor of Arts program with specializations in English, Political Science, and Sociology. The program is designed to provide a well-rounded education and prepare students for diverse career paths.
  2. Indira Gandhi National Open University (IGNOU): IGNOU offers a diverse range of online BA programs catering to various interests and fields of study. Their flexible learning model allows students to study from anywhere while receiving a quality education.
  3. University of Mumbai: Institute of Distance & Open Learning (IDOL): The institution offers online BA programs for those seeking flexibility in their higher education journey.
  4. Amity Online: Amity online BA program allows students to explore a wide range of subjects and gain a comprehensive understanding of the liberal arts. The program is designed to accommodate various learning styles.
  5. LPU Online: Lovely Professional University (LPU) offers an online BA program with 4 generic and discipline specific electives, and 8 skill enhancement courses.

These institutions, including SMU’s online BA program, empower you to pursue higher education without the constraints of traditional classroom settings.


A Bachelor of Arts degree offers a versatile gateway to a wide spectrum of career opportunities and advanced education paths. The scope after a bachelor of arts is quite wide, and there are plenty of career options after BA. With a strong foundation in liberal arts and humanities, BA graduates can go on diverse journeys, from impactful roles like social work and journalism to thriving in corporate sectors as business development executives, HR specialists, and beyond.

Further education options, including specialized master’s programs and competitive exams, enrich the potential for growth and success. The BA degree is a step into a dynamic world of choices where skills in critical thinking, communication, and adaptability are keys to unlocking doors and shaping a rewarding future. Explore SMU’s online BA program and pave the way to a successful and fulfilling journey.

All you need to know about Sikkim Manipal University

Sikkim Manipal University (SMU) is an esteemed institution that shines as a gem in the Manipal Group’s educational legacy. Established in collaboration with the Government of Sikkim in 1995, SMU has become synonymous with quality education and holistic development. The Manipal Group’s renowned expertise in education is reflected in SMU’s commitment to excellence.

As a part of the Manipal Group, SMU benefits from a rich history of educational innovation and a global perspective. The university’s journey has been guided by the vision of providing accessible education that nurtures both intellectual growth and practical skills. With a diverse range of courses spanning various disciplines, SMU caters to the aspirations of students from different walks of life.

Sikkim Manipal University – An overview

Sikkim Manipal University (SMU) stands tall as a beacon of educational enlightenment, encapsulating the essence of academic brilliance and societal transformation. Rooted in the collaborative efforts of the Manipal Group and the Government of Sikkim, SMU’s inception in 1995 marked the dawn of a new era in education.

SMU has developed continually since its founding, embracing change while preserving its dedication to quality. Resilience, inventiveness, and a constant quest for knowledge have been hallmarks of the university’s journey from its humble inception to its current prominence as a vibrant educational powerhouse.

Significant turning points in SMU’s history have shown the university’s commitment to all-around education. In addition to increasing its academic offerings, it has grown its influence outside of Sikkim and attracted students from all around the nation and abroad. By fostering an environment that emphasizes research, critical thinking, and practical learning, the university’s visionary leadership has given students the tools they need to become leaders and change-makers in their respective professions.

The steadfast commitment of SMU to student-centered learning is one of its remarkable accomplishments. The institution makes sure that students obtain an education that extends beyond textbooks and classrooms by incorporating cutting-edge infrastructure, innovative instructional approaches, and a faculty known for their competence. SMU places a strong focus on extracurricular activities, cultural events, and community involvement, which demonstrates its dedication to holistic development.

Sikkim Manipal University milestone

Institutions under Sikkim Manipal Universities

Sikkim Manipal University’s holistic approach to education is realized through its diverse range of institutions that cater to various academic disciplines. These institutions collectively contribute to the university’s reputation for excellence and innovation. Let’s delve into some of the prominent institutions that flourish under the SMU umbrella:

Sikkim Manipal Institute of Technology: A hub of technological innovation, this institution offers various cutting-edge programs in engineering disciplines, computer science and application, mathematics and computing, economics, business administration and others. Students here benefit from state-of-the-art laboratories and a faculty renowned for its expertise.

Sikkim Manipal College of Nursing: Dedicated to healthcare excellence, this institution trains compassionate and skilled nursing professionals. Programs offered include Bachelor of Science in Nursing (BSc. Nursing) and Master of Science in Nursing (MSc. Nursing), equipping graduates with the competence to excel in healthcare services.

Sikkim Manipal University (Department of Humanities and Social Science): Understanding society’s intricacies is crucial, and this institution offers programs in english, sociology, political science, and commerce. These disciplines equip students to analyze human behavior, societal dynamics, political structures, and accounting and financial knowledge, fostering informed perspectives.

Sikkim Manipal University (Department of Hospital Administration): The department of hospital administration equips students with the intricacies of hospital management and administration with its postgraduate program.

Sikkim Manipal College of Physiotherapy: This institution focuses on the discipline of physiotherapy and offers undergraduate and postgraduate programs to help students excel in the field.

Sikkim Manipal Institute of Medical Sciences: Committed to healthcare education and research, this institution offers courses like Bachelor of Medicine and Bachelor of Surgery, along with postgraduate programs in various medical specialties. The institute emphasizes practical training to create skilled medical practitioners.

These institutions collectively form the vibrant tapestry of Sikkim Manipal University, each contributing its unique expertise to the education ecosystem.

Here are the details of online degree admission process at Sikkim Manipal University.

Departments and programs in SMU

Sikkim Manipal University’s academic landscape is a mosaic of departments, each offering a range of programs that cater to diverse educational interests. These departments serve as the bedrock of knowledge dissemination, fostering learning, research, and innovation. Here’s a glimpse of the teaching departments at SMU and the programs they offer:

Department of Computer Science & Engineering: Programs include B.Tech in Computer Science, B.Tech in Information Technology, and M.Tech in Computer Science & Engineering.

Department of Business Administration: This department offers BBA, MBA in Marketing, Finance, HR, and more, grooming future business leaders.

Department of Nursing: Offering B.Sc Nursing and M.Sc Nursing programs, this department prepares compassionate healthcare professionals.

Department of Information Technology: Programs like B.Sc IT and M.Sc IT empower students with digital literacy and technical prowess.

Department of Medicine: Undergraduate and postgraduate programs in medicine, including MBBS and MD, are offered by this department.

Department of Psychology: Programs like BA in Psychology and MA in Psychology equip students to understand human behavior and mental processes.

These departments and their diverse programs embody SMU’s commitment to holistic education, ensuring that students are well-equipped for the challenges of the modern world.

Online degree programs from Sikkim Manipal University

Sikkim Manipal University (SMU) recognizes the evolving needs of modern learners, leading to the introduction of a diverse range of online degree programs through Online Manipal. These programs offer students the flexibility to pursue higher education while balancing other commitments. One of the notable offerings is the online Bachelor of Arts (BA) program, catering to individuals with a passion for humanities. This program provides learners with an extensive education that qualifies them for many career options, with an emphasis on analytical and interpersonal skills. You may be interested to know more about the details of online BA.

SMU offers the online Master of Arts in English program for individuals looking for a comprehensive study of language and literature. A greater grasp of linguistic and cultural quirks is fostered by this advanced degree, which goes deeply into the complexities of language, literature, and literary analysis.

The online Master of Arts in Sociology program is appealing to people who are interested in learning about societal processes and human conduct. This program prepares students for jobs in social work, research, and advocacy by giving them the skills to solve difficult social challenges.

Additionally, SMU provides the online Master of Arts in Political Science, which is intended for people who are enthusiastic about policies, administration and government. To prepare students for careers in government, diplomacy, and public administration, this program gives them the tools to engage with political structures and phenomena critically.

SMU’s online degree programs retain the university’s dedication to providing high-quality education while also meeting the needs of students who do not have the time to attend regular on-campus lectures. These programs guarantee that students obtain a full learning experience regardless of their location, thanks to competent professors, interactive online platforms, and a demanding curriculum.


Sikkim Manipal University is a shining example of flexibility and creativity in the constantly changing world of higher learning. SMU has proven its dedication to delivering affordable and excellent education through its online degree programs, which include the Bachelor of Arts, Master of Arts in English, Master of Arts in Sociology, and Master of Arts in Political Science.

SMU’s services demonstrate its commitment to addressing the many demands of students as the globe evolves to move towards online education. The online degree programs offered by Sikkim Manipal University give students access to an array of opportunities, whether they want to further their professional prospects, explore their interests, or travel to new places.

Effect of recession on the employment prospects of online degree holders

High inflation and a significant decline in the global economy led the world to the recent recession. Many corporate companies have been laying off employees in huge numbers due to losses or weaker business profits. While employees with many years of corporate experience are being terminated from their jobs, the situation of unemployed youth across the globe seems much worse. Apart from job losses, there is also a deterioration in the quality of employment in developed and developing countries as many employees were forced to work for extended hours at lower wages. Students who are fresh out of college and looking to secure a job will now have to wait longer until the recession ends.  

Also read: Stay recession-proof by upskilling with online courses

Repercussions of global recession on the Indian job market?

It is the million-dollar question for every Indian, whether employed or unemployed. When we talk about the global markets, we are talking about the USA, Europe, and of course, the Asia Pacific as a whole. What is currently happening in the European markets is an outcome of the tussle between the two nations, which have been at war for over a year now. This is undoubtedly impacting global finance and the business scenario. 

We need to understand that the Indian market is different and tougher to shake compared to the global markets. Those organizations which are funded by the business houses sitting in the US and the European markets have faced the brunt of the recession. At the same time, the businesses which are homegrown in India stand strong amidst the economic crisis the world is currently facing. Mild repercussions of the global business scenario on the Indian markets, the growing Indian GDP is sufficient to pump up the ongoing economy and maintain the level of business requirements in the nation.  

Also read: What do recruiters across domains/ industries look for in candidates?

Can online degree holders still find employment during the recession?

While regular degree holders are finding it hard to get employed during these testing times, many individuals who are pursuing online degrees started to doubt what kind of effect it has on their employment opportunities. As said earlier, India being a tougher economy and the rising GDP will make sure that talent acquisition will continue within the country regardless of what is happening worldwide. However, even if we see a tougher time with regard to the lesser job requirement, those who are going to invest time in their upskilling and remain relevant by learning emerging technologies would always find it easier to get placed. Online degrees are a great way to continue your education, get upskilled, and stay relevant to the ever-changing market trends. 

Check out: Are recruiters in favor of hiring candidates with online degrees?

Is Online Manipal the ideal destination for legitimate online degrees?

Online Manipal, the online learning platform of Manipal University Jaipur (MUJ). MUJ offers popular bachelor’s and master’s degrees such as BCA, BBA, B.Com, MBA, MCA, M.Com, and MA JMC. MUJ is a reputed university with a long history of providing quality education to students all over the world. MUJ has a NAAC A+ rating, and the degrees provided are UGC-entitled. Industry-oriented curriculum, expert faculty, user-friendly Learning Management System (LMS), excellent student support services, live and recorded lectures, webinars by industry experts, and placement assistance upon completion of the course are just some of the highlights of Online Manipal. Online degrees from MUJ are much more affordable than on-campus degrees but have the same value as them.  

Whether you’re a fresher looking to pursue higher studies or a working professional looking to upskill, online degrees from MUJ are the best sources. By equipping yourself with the right knowledge and in-demand skills through online courses, you can find employment even during tough times like a recession. 

Check out: How Online Manipal has helped learners become industry ready 

Job Roles in Data Modeling

The 21st century uses data at an astonishing rate across different industries and sectors. This data becomes an opportunity to enhance business operations and understand customer behavior. It also helps optimize processes and develop innovative products and services for data modeling use in businesses. Within data science and its extraction of knowledge or insights, there is an underlying concept called data modeling.

Data modeling creates a conceptual data representation to facilitate stakeholder communication. It involves defining data structure, relationships, constraints, and attributes. Data modeling ensures all these features align with the company’s objectives or goals. Moreover, a well-designed data model is a blueprint for database design, software development, and analytical processes.

The data modeling job description involves working closely with business stakeholders, data engineers, database administrators, and data scientists to design data structures. Data modelers bridge the gap between technical considerations and business requirements in a meaningful, accurate, and accessible way. Let’s understand the data modeling career growth.

Also read: Webinar: Emerging Careers in Data Science and Analytics

  1. Data Modeler: Crafting the Foundation

A data modele­r specializes in designing and organizing data to meet an organization’s information needs. The­y adeptly create conce­ptual data models encompassing key conce­pts, departments, and relationships. Logical data models provide a non-technical description of data objects, attribute­s, relationships, and constraints. These mode­ls serve as valuable tools for communication.

Data modele­rs also analyze and gather require­ments to comprehend the organization’s data needs. It involves identifying data sources, intended applications, reporting necessitie­s, and quality criteria.

  1. Database Architect: Structuring the Backend

A database architect designs, implements, and manages database systems to store and organize data. They work closely with software developers, system administrators, and other stakeholders to ensure the database meets the organization’s needs.

One of the primary responsibilities of a database architect is designing and structuring the backend of a database system. They determine the best way to organize and store data, considering performance, scalability, and integrity.

Security is a vital aspect for database architects. They employ various measures such as access control me­chanisms, encryption techniques, and other safeguards to protect sensitive­ data from unauthorized access and breache­s.

Database archite­cts also prioritize scalability when designing database­ systems. Their goal is to create systems that can handle growing data and user traffic while­ maintaining high performance. This may involve implementing techniques like sharding, replication, or partitioning to distribute data across multiple se­rvers and optimize performance­.

  1. Business Intelligence Analyst: Insights from Structure

Business intelligence analysts focus on transforming data models into practical and useful insights. These analysts uncover valuable trends, patterns, and correlations by thoroughly analyzing the data. It gives businesses a deeper understanding of their customers, opportunities for optimization in ope­rations, or potential for discovering new growth ave­nues.

Business intelligence analysts develop data visualization tools to communicate findings in a visually appealing and easily comprehe­nsible manner. By utilizing charts, graphs, and interactive­ dashboards, analysts can convey information in a format that stakeholders at all levels can understand. These are the much-needed skills needed for data modeling.

Also read: Role of Data Science in Stock Market Trading 

  1. Data Engineer: Bridging the Gap

The role of a data engineer involves designing, constructing, and maintaining the infrastructure required for acquiring, storing, and processing data. Data engineers work with data scientists and analysts to understand their data requirements and provide them with well-structured data. They work together to define data models, create schemas, and ensure data consistency and integrity.

One key re­sponsibility of a data engineer is constructing ETL pipe­lines, which encompass the e­xtraction, transformation, and loading of data from various sources into a usable format within a data warehouse­ or data lake. This procedure e­ntails cleansing and organizing the data, performing calculations or aggre­gations, and integrating information from multiple origins.

To construct these pipelines, data e­ngineers leve­rage tools such as Apache Spark, Apache Kafka, or cloud-base­d services.

  1. Machine Learning Engineer: Enhancing Models

Data modelers work with machine learning engineers to learn about the model requirements and develop different strategies to improve their performance. Machine learning engineers clean and transform data to handle missing values, deal with outliers, and perform feature engineering. They also collaborate on feature selection, model architecture, and hyperparameter tuning. It helps improve and implement necessary changes to enhance the model’s accuracy, precision, and recall.

  1. Solutions Architect: Architecting Data Solutions

Solutions architects analyze the organization’s needs and design comprehensive solutions. Generally, they work with business analysts and data engineers to meet the business requirements and translate the solution into data architecture.

Moreover, they design data solutions to handle large volumes of data by considering data growth, performance, and integration capabilities. These professionals also assess the organization’s technological infrastructure and determine how to integrate data solutions.

  1. Data Consultant: Guiding Data Strategies

A data consultant designs and structures databases to store and analyze data. They advise organizations on the best practices for data modeling. This process supports efficient analysis and decision-making.

Moreover, data consultants assist in formulating data-driven strategies by analyzing and interpreting data to identify trends, patterns, and insights and drive business growth. These professionals are an invaluable asset in helping organizations harness the power of data to succeed.

  1. Industry-Specific Roles: Tailoring Data Models

Below are the career roles in data modeling career growth:

Consultant Database Administrator
Data Warehouse Developer
Database Administrator
Database Analyst
Data Administrator


Here are the popular companies hiring many data modelers in 2023:

IT Services and Consulting CompaniesTata Consultancy Services (TCS)InfosysWipro
Finance and BankingHDFC BankICICI BankState Bank of India (SBI)
Healthcare and PharmaceuticalsApollo HospitalsNovartisDr. Reddy’s Laboratories
  • In the healthcare industry, data models accommodate complex patient records, medical history, and treatment plans.
  • In the retail industry, data models focus on customer behavior, sales transactions, and inventory management.
  • The financial industry requires data models that handle intricate financial transactions, risk assessments, and compliance regulations.
  1. Freelance Data Modeler: Independent Expertise

Freelance data modelers can work on diverse projects for various clients to gain valuable experience and expand their knowledge base. The exposure to different industries and organizations enhances their skill set and creates a versatile data modeler.

Moreover, freelancing helps beginners and professionals build a portfolio showcasing their work and achievements. It helps a data modeler establish a personal brand and reputation, deliver high-quality results, and build strong client relationships.

Also read: How to transition into a data science career after your graduation?

Kickstart  your Data Science career with MAHE!

Kickstarting your Data Science journey with MAHE is a transformative choice. MAHE’s distinguished program combines rigorous academic curriculum with practical, industry-relevant experience, ensuring you’re well-prepared for the fast-paced world of data analysis and machine learning. Our world-class faculty and cutting-edge facilities provide an immersive learning environment where you’ll master essential data science tools and techniques. With a strong focus on critical thinking and problem-solving, MAHE empowers you to tackle real-world challenges across diverse sectors, from healthcare to finance. By choosing MAHE, you’re not just pursuing a degree; you’re embarking on a path to become a sought-after data science professional, ready to make an impactful difference in today’s data-driven world.


In conclusion, a data modeler ensures all data in the organization is efficiently managed. Data modeling plays a pivotal role in the design and development of databases, allowing companies to structure their data. Moreover, a data modeler is responsible for creating and maintaining data models, which serve as blueprints for the database design. They collaborate with business analysts and developers to understand the data requirements. It helps them to enable effective data integration, retrieval, and analysis, contributing to informed decision-making.

Are recruiters in favor of hiring candidates with online degrees?

Gone are the days when online degrees were considered less legitimate than the traditional on-campus degrees. Though online learning had started to gain popularity well before the Covid-19 pandemic, people started to understand its significance during the pandemic. Affordability, accessibility, and flexibility are amongst the top benefits of online degrees. Not only students who are fresh out of college but also working professionals who wish to upskill or get a promotion can opt for an online degree as it offers the flexibility to learn while working a part-time or full-time job. 

According to a survey by the Northeastern University, 71% of companies stated that they have hired candidates with online degrees. And 58% employers believe that the reputation of the institute matters while hiring a candidate with an online degree. 

The scenario is constantly improving, and more companies are favoring candidates with online degrees. After all the focus is mainly on skills and their application. 

Also read: How to leverage your online degree for career advancement

Can I get a job with an online degree?

One of the most concerns for individuals who opt for online education is “Can I get a job with an online degree”? And the answer to that is yes, you can get a job after doing an online degree, provided you get it from a reputed college that’s duly recognized and accredited from the regulatory bodies like UGC, AICTE, ACU, etc. UGC released an official statement saying that online degrees from a duly recognized institute/ university will be treated equal to the regular on-campus degrees. 

This has further strengthened the legitimacy of online degrees. There are many individuals in India who couldn’t continue their education after 10 or 10+2 due to poor financial condition or other reasons and had to sacrifice their dream of getting a proper degree and decent job in a reputable company. This situation has changed with the emergence of online learning. Any person whether he’s from a remote area with no good college in their vicinity or economically backward can still pursue a degree in the online mode. Besides being much affordable than the on-campus degree programs, many educational institutes providing online degrees also offer scholarships, financial aid, and easy payment options to reduce the financial burden on learners. 

Check out: The role of online learning in closing the skill gap and improving placement outcomes

Employers value on-campus and online degrees equally

Before enrolling for any online degree, most candidates fear that employers look down on online degrees and do not consider them for employment. This is absolutely a misconception. Recruiters hire candidates based on their knowledge and skill set. If the candidates from online degree programs can showcase their skill set, they have an equal chance to get selected in the interviews.  

Nowadays, employers are more accepting of applicants with online degrees, particularly for positions requiring work experience. They understand that people with degrees earned online already had employment and were acquiring valuable work experience while also studying various subjects to increase their knowledge and abilities. 

Check out: Essential job skills for online degree students to cultivate

How are the chances of online degree holders getting employed?

Recruiters look to hire the best talent within least time. The traditional practice of conducting an on-campus drive in a college is both expensive and time taking. On the contrary, employers can interview more candidates (with online degrees) virtually and select the suitable candidates. 

Though employers are concerned about the reputation of the college from which a candidate’s gets a degree, they are more concerned about the skills the candidate possesses. As long as the candidates meet the job requirements of the employers, they get hired regardless of whether they’ve got a degree in offline or online mode. 

Additionally, to eliminate the misconception that online degrees are not suitable for getting a job, many renowned educational institutes are providing placement assistance programs and conducting job fairs to help deserving candidates get the right placement opportunities. 

Also read: Effect of recession on the employment opportunities of online degree holders? 


So, the provided information should be enough for you to put all the misconceptions that you have about online degrees to rest. The only thing you should look out for when you want to pursue an online degree is the reputation of the college. Manipal University Jaipur (MUJ) stands tall amongst the best online degree providers. Besides having a long history of providing quality education, MUJ offers great student support services, an advanced learning management system (LMS), scholarships to meritorious students, EMI options for fee payment, and placement assistance upon successful completion of the program. All this is done through MUJ’s dedicated online learning platform called Online Manipal. Check out the website to know more of the offerings of Online Manipal. 

How Online Manipal is #DrivingTheChange in the lives of our online learners 

Everyone wishes to be successful in life, and each one of us has unique definitions of what success means to us. And if we want to be successful, we need a driving force that pushes us towards achieving our goals. What if we say that Online Manipal is significantly #DrivingTheChange in the lives of online learners.  

How are we doing this? Well, Online Manipal is giving access to online degrees and courses from premium universities, that will not only elevate your career, but also add great value to your professional journey. With Online Manipal, you can get a fully online experience that is engaging, interactive and gives you all that you need to build a lucrative career.  

You can get an online degree without having to compromise on your commitments, without having to quit your job, and without altering your daily routine. Well, we’re not saying this without evidence. Hear from our very dear learners how Online Manipal is #DrivingTheChange in their careers.

#DrivingTheChange- Online Manipal

Priyasha Poddar, online MBA, Manipal University Jaipur 

“I started off my career as a sales professional, but later I realized that I have a keen interest in marketing. I wanted to back myself up with some knowledge in the marketing domain, and I came across Manipal University Jaipur’s online degree. This degree has helped me understand the different verticals of marketing, which has fast tracked my career. All the practical and theoretical knowledge I gained while I was pursuing this degree helped me out on the job.”

Kulveer Singh, online BBA, Manipal University Jaipur 

“I have a BSc in IT. However, I work as an HR employee relationship manager in my organization. I wanted a non-technical degree that would best fit my role, and therefore I enrolled into MUJ’s online BBA degree. The webinars classes and expert sessions have been great and have helped me understand different domains.”  

Jeelu, online MBA, Manipal University Jaipur 

“After completing my bachelor’s degree, my aim was to get a job in the field of HR and simultaneously upskill. I took up this online MBA degree to study flexibly and balance my career. The curriculum is structured in such a way that the core subjects have helped me gain essential knowledge & skills and the elective subjects have helped me gain knowledge based on my interests and career goals. Online Manipal is #DrivingTheChange in my life by helping me face personal and professional challenges.”  

Gyaneshwar Harshwardhan, online MBA, Manipal University Jaipur 

“After completing my BE in civil engineering, I chose to pursue this online degree to enhance my knowledge. The curriculum consists of real-time projects that expose us to concepts of management. As a working professional, this course has enabled me to enhance my professional skills. Online Manipal is #DrivingTheChange by assisting learners in their career choices.”

Abhineet Kumar, online MBA, Manipal University Jaipur 

“Nowadays, working professionals from all fields are enrolling & completing UG and PG courses online. To grow and achieve my goals, I needed some more push and knowledge in my professional life after a long break, so I decided to upskill myself with an online MBA degree. With the help of flexible online lectures and industry-relevant curriculum, I have been able to drive transformational change in my career.” 

Data Science Use Cases in Finance

The finance industry, a powerhouse of global economic activity, has always been fueled by data and intricate financial decisions. This is where data science (DS) comes into the picture, a multidisciplinary field that leverages advanced techniques to extract meaningful insights from vast datasets. Moreover, in this digital era, data controls the high-frequency trading and algorithm investments to credit risk assessments and fraud detection.

Financial institutions depend on data-driven intelligence to stay competitive, manage risks, and enhance customer experience in the dynamic market. It enables financial professionals to make informed decisions, optimize portfolio management and predict market trends. Let’s delve into the transformative impact of financial data analysis with DS.

Predictive Analytics for Customer Segmentation

Predictive analytics is one of the powerful techniques that leverage historical data to understand customer behavior and allows businesses to categorize into distinct segments.

  • Some customers might be interested in low-risk savings options, while the other customer segment may be inclined toward high-risk, high-reward stocks. Financial institutions can design and market different products to meet each segment’s requirements.
  • Learning about customer problems and preferences helps financial institutions resonate with every segment leading to higher conversion rates and improved customer acquisition.
  • A tailored customer experience builds loyalty, reduces churn rates, and improves long-term customer retention.

Use cases of data science in finance

Financial institutions like banks or lending companies rely on accurate credit risk analysis to make informed lending decisions. Moreover, data science leverages historical data, statistical modeling, and machine learning techniques to assess the creditworthiness of individuals for loans. Here are some cases of real-world data science in finance examples:

Credit Risk Assessment and Fraud Detection

  • Machine learning algorithms are used to develop credit scoring models to assess the creditworthiness of businesses applying for loans or credit.
  • Historical data of the loan applicants is used to train or improve the models of successful and defaulted loans. Algorithms like logistic regression, decision trees, random forests, or gradients learn patterns from this data.
  • Machine learning models understand standard customer behavior patterns where deviations can be identified.
  • Financial transactions are monitored in real time, where machine learning detects fraudulent activities. Unusual patterns, high-value transactions, or unusual geolocation can trigger fraud alerts.

Algorithmic Trading and Investment Strategies

  • Time-series analysis, regression, and neural networks build predictive models to forecast short-term price movements and identify market inefficiencies. 
  • The trading models can be integrated with an automated trading system, which helps execute real-time market data and signals.
  • These models help investors find the right balance between risk and expected returns depending on their risk tolerance and investment goals.

The analysis involves using natural language processing (NLP) to analyze and quantify the sentiment from social media posts, news articles, etc, to provide DS solutions for the financial sector.

  • It helps gather data from various sources like social media platforms, financial news websites, blogs, or forums to capture various opinions.
  • The sentiment analysis model determines each text’s positive, negative, or neutral sentiment.
  • More advanced models can provide a sentiment score that quantifies the intensity of the sentiment. It helps predict fluctuations in financial instruments (stocks, cryptocurrencies, etc.)

Customer Churn Prediction and Retention

  • Financial institutions collect data from customer interactions, transactions, demographics, or behaviors to track missing or mismatching values and outliers and ensure data quality.
  • This data provides information related to transaction frequency, account activity, average balances, customer tenure, etc., impacting churn. Predictive models help financial institutions intervene and modify their marketing approach before customers churn to reduce the number of lost customers.
  • It increases the overall lifetime value of its customer base by retaining valuable customers.

Compliance and Regulatory Reporting

  • Data-driven models analyze vast amounts of data to identify potential compliance risks and transaction anomalies or flag suspicious activities.
  • Predictive analytics assess compliance breaches which help financial institutions address legal issues before they escalate.
  • Organizations can generate comprehensive reports to satisfy regulatory requirements through data transformation tools for timely submission.

Real-Time Fraud Monitoring

  • Real-time monitoring enables financial institutions to catch fraudulent activities, eventually reducing financial losses from unauthorized transactions or cyberattacks.
  • Fraud monitoring protects customer assets and personal information, which builds trust and enhances the customer experience.
  • Automation and real-time processing streamline the fraud detection process, which reduces manual effort and time.

Market Basket Analysis for Cross-Selling

  • Market basket analysis identifies different products the customers are interested in based on their purchase history.
  • It opens cross-selling opportunities, which allows financial institutions to offer additional products. For example, customers applying for mortgage loans might get low premiums on related insurance policies.
  • Cross-selling improves revenues and customer satisfaction by increasing average transaction value and lifetime value. Transactional value implies that suggesting relevant add-ons or complementary items increases the total value of the purchase. Lifetime value implies that customers see value in the additional products or services and remain loyal to the business.

Risk Management and Stress Testing

  • Data-driven risk management allows financial institutions to identify potential risks by predicting and avoiding financial crises like declining asset prices, banking failures, liquidity shortages, and adverse economic impacts.
  • Stress tests (rigorous analysis used to assess the resilience of financial institutions) help identify the company’s weaknesses and vulnerabilities. They ensure stability in adverse economic conditions.
  • Passing the stress test enhances confidence among regulators, investors, or customers by demonstrating the institution’s financial soundness.

Customer Lifetime Value (CLV) Prediction

  • CLV is a marketing and business analysis metric representing the total estimated value a customer will generate for a company.
  • Financial institutions optimize their marketing efforts and resource allocation depending on the CLV insights by focusing on high-value customers to achieve greater returns on investment and profitability.
  • CLV prediction takes long-term perspectives in business decisions instead of short-term gains to prioritize the initiatives that contribute to customer value over time.

Data science roles in India with required skills:

Data AnalystSQL, R, SAS, PYTHON
Data EngineerHive, NOSQL, R, RUBY, JAVA, C++, MATLAB
Machine Learning EngineerJAVA, PYTHON, JS
Data ScientistR, MATLAB, SQL, PYTHON
Data ArchitectHIVE, SPARK, PIG


Data science applications in the finance industry have ushered in innovation, efficiency, and informed decision-making. The harnessing power of the data with advanced analytical techniques helps financial institutions achieve accurate predictions, personalized offerings, and improved risk assessment. However, it is important to maintain a solid commitment to ethics, privacy, and security while leveraging data science. Therefore, financial institutions can navigate the challenges or opportunities by embracing data-driven strategies.

MAHE, or Manipal Academy of Higher Education, offers an MSc in Data Science that is aimed at boosting knowledge and career opportunities of aspiring data scientists. The Master’s program combines data science concepts, algorithms, and tools with rigorous coursework. In contrast, the certificate course is shorter and designed in collaboration with industry experts and trends. The  program is taught online, which helps working professionals accelerate their careers without hampering their current job. Moreover, experienced faculty members help students understand various concepts in detail.

Top soft skills required for today’s global workforce

Soft skills are crucial for enhancing one’s ability to collaborate with others and can help you advance your career. Soft skills can assist small business owners and independent contractors in locating, enticing and retaining customers. Strong networking skills, presentation skills, and etiquette awareness can help attract new clients and retain clients. 

In fact, the market for soft skills training in India is anticipated to grow at a CAGR of 15.14% between 2022 and 2027. This rise shows the growing importance of soft skills and the need for working professionals to possess excellent soft skills in the job market.

What are soft skills?

Soft skills are personal qualities you possess and use to interact with people. They are based on your personality and how you interact with others. They include working well with others, being creative, having good communication skills, and being able to lead a group. These skills can be developed through experience and training, but they are important in your career because they help you get along with others and perform your job well. 

Also read: Top 10 fastest growing digital skills 2023 

Soft skills required for the global workforce


Storytelling is the ability to communicate a message in a compelling way, and it’s one of the most powerful communication tools to build trust and credibility with others. Storytelling also helps leaders to motivate their teams, as well as inspire them for change and innovation.

Change management

Change management is the ability to manage change and adapt to diverse situations or environments. This skill is vital for adapting to an ever-changing workplace. Having the ability to recognize and deal with change will help you become more effective at your job.

Organizational development

Organizational development involves developing people and teams, processes and systems, new ideas, cultures, and strategies. Organizational development is about achieving greater value for the organization by helping it to meet its goals.

Check out: Tips for recent graduates to land their first job


Influencing is more than just persuading someone or getting them to act in your favor. It is a key skill in leadership, management, sales and negotiation, and conflict resolution. It involves inspiring others with your ideas, vision, and motivation, so they share those same goals with enthusiasm and passion.

People management

People management refers to hiring, training, motivating, and retaining employees to maximize their talent and productivity. The most important skill you need to be a great people manager is empathy. 


Culture has been defined as “a set of shared beliefs, values, and norms about what behaviors are acceptable for members who share them” (Kim & Moon 2005). Culture refers not only to the values and norms within an organization but also their impact on employees’ behavior in their daily interactions within the organization, like how they communicate with each other, how they handle conflict, and whether they show respect for one another.


Collaboration is the ability to work with others in a team setting. It’s one of the most important soft skills because teamwork is a key component of collaboration, and teamwork is necessary for successful collaboration. Collaboration also requires good communication, which is why you should be sure that your communication skills are up to par before you start working on building your interpersonal skills.

Check out: From student to professional: A guide to placement after an online course


Leadership skills are often misunderstood to be the exclusive domain of managers, but they are actually crucial for anyone who wants to be successful in their work. Leadership is about inspiring and motivating others—it’s about getting people on board with your vision, setting direction, and making decisions for the team. It’s about caring about other people’s success as much as your own because that’s what will make us all the better at what we do.

Decision making

Decision-making is a skill that can be developed over time and also comes with experience. The important thing is that you need to be able to think clearly and stay focused on what you’re doing so you can make wise choices as an employee or manager.


Communication skills are the most important soft skill. Being able to communicate effectively is the only way to get things done in a team, and communication is something that can be learned and improved. It’s crucial for every type of job because being able to express yourself clearly is useful in so many situations.


Planning is a key skill that’s applicable in every field and industry. It’s the process of thinking through the steps required to achieve a goal, making sure you have all of the resources necessary to reach it. Planning helps us stay on track by keeping us aware of what needs to be done at any given time in order for our projects or ideas to succeed. 

Also read: Investing in your future: The importance of skill development for career success

Why is it important to have soft skills?

It’s important to have soft skills because they are the skills that you can use in any job, no matter what industry you’re in. The current job market is very competitive, and it’s more important than ever to have skills that will help you stand out from the crowd. Soft skills give an employer an idea of how well you’ll fit into their company culture and how much value you will add to their team. They are also the type of skills that can be used in any industry—even if your career path changes or you need to change careers altogether. A lack of soft skills can restrict your career potential and hinder your professional growth.

Online Manipal emphasizes on skill development of online students

Students who are pursuing various online courses from Manipal University Jaipur (MUJ) and Manipal Academy of Higher Education (MAHE) through Online Manipal are provided with opportunities to enhance their soft skills which are as important as their domain knowledge. By conducting sessions on communication, leadership, critical thinking, cultural fluency, teamwork, and more, Online Manipal strives to make students hone their skillsets and participate in interviews more confidently.


The world is changing fast, and the way we work needs to keep up with it. We can’t just rely on old-fashioned business practices anymore. We need to stay relevant in today’s global economy by developing new skills. Thus, developing soft skills provides you the opportunity to improve your ability to work with others or lead projects effectively. You can improve project management, deliver satisfactory results, and even have a positive impact on your personal life by developing strong leadership, teamwork, and communication skills.

Source: Coursera

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