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Evolution of management programmes over the years

Evolution of management programmes over the years

We often think of management as the knowledge one acquires when they attend a business school. But think about your day-to-day activities – everything, from your personal finances to human-to-human interaction, that is management too!

Humans are born managers. We earn degrees primarily to hone and polish this skill and learn how to apply it in the professional world. Naturally, the nature of management would be different from when humankind invented the wheel to the present, where we possess the power of information at our fingertips. So let’s review how management programmes have evolved over the years.

Management: A brief history

Did you know that Management Studies originated in Portugal and dates back to 1755?

Yes! The initiative to teach management as a subject started in response to the Lisbon earthquake and the Escola do Comércio was aimed at training public administrators in the art of managing tax and disbursement. Soon enough, the field started gaining traction all over the European continent with management institutes and universities opening in Germany, Sweden, Russia (formerly USSR), France, Austria, Hungary, and Italy!

European migrants spread the word about the science and art of management, and the industrial revolution aided their efforts. Industrialists became patrons of universities and sponsored dedicated trade and commerce departments and business education. Soon, we witnessed the foundation of some of the best universities for MBA, such as Wharton, Harvard, London Business School, and more.

State of management: A contemporary look

Management programmes have come a long way in the last (almost) three centuries. At the same time, books like ‘The Wealth of Nations’ by Adam Smith continue to stay relevant even to this day! So what has changed and what remains the same?

One of the major transformations in the field was in the form of the transition to a scientific approach. Management was no longer about instinctive human ability. Instead, it rested on principles driven by science.

Previously, managers were considered the cream of the crop. They had the reputation of professionals who are clearly better than their subordinates. However, now they have assumed the role of a “servant-leader.” The primary role of a manager now is to serve and work towards the betterment of the workforce. The courses have also changed accordingly.

The diversification in the role of a “Manager” has been the starkest difference so far.

Management for sustenance: The future

With the advent of the 21st century, management studies have already seen a rapid pace of growth through digitisation. Resultantly, online BBA degrees and MBA degrees have made management highly accessible to students and affordable to parents.

Online learning allows the candidate to learn as per their own schedule, which makes it highly convenient! Plus, it bypasses the need for moving to a different town or switching jobs. Moreover, students can also choose between an assortment of programmes ranging from accelerated online MBA to MBA for working professionals. Naturally, the world is ready to reap these benefits in the years to come.

Interestingly, these degrees hold the same value and weight as any full-time course. Hence, if you have the passion and the drive, you can apply for top BBA/MBA programmes through online learning!

Since the future is digital, why should the management program be any different?

Helping your child choose the right management programme after 10+2 in commerce stream

Helping Your Child Choose the Right Management Programme after 10+2 in Commerce Stream

After completing Class 12 in the commerce stream, parents and students often assume that a Bachelor’s In Commerce (B. Com) is the obvious and only choice. However, this far from true. A programme that has been gaining popularity over the last few years is a Bachelor of Business Administration (BBA) degree. This programme is especially recommended for those who are looking to enter and rise on the corporate ladder.

BBA not only equips students with core business and marketing skills and knowledge but also imparts communication and soft skills. There is also a clear focus on personality development, a key asset in the world of business.

Online BBA degrees

With the shift to online classes, several top universities and management institutions are offering specially designed online BBA degrees. The typical duration of these programmes is three years (spread over six semesters).

The top online BBA programmes offer flexibility, are affordable and are delivered by tenured faculty, who come with rich industry experience. The program also has guest lectures by industry veterans, and they encourage a mix of classroom and self-learning.

Choosing a credible institution

It is highly advisable to go with a university with a strong and long legacy, as they are backed with the right infrastructure, curriculum and delivery of the programme. Also, make sure that the program is accredited and offers a legitimate degree on completion of the course.

To be eligible, students must have completed Class 12 in any stream. Some universities may also have an entrance exam.

Key subjects covered

The online BBA programmes typically cover key business subjects such as Business Statistics, Finance, Operations Management, Business and Industrial Law, and Business Environment.

They cover all the key functions such as marketing, HR, and Finance, as well as contemporary fields such as data science, information management as well as domestic and global legal frameworks, which have strong relevance in the business world. Online BBA degrees offered by institutions like Manipal University Jaipur have focused electives on retail and entrepreneurship, for those looking to pursue these paths.

Special emphasis on soft skills

Besides domain knowledge and technical courses, skills such as communication, negotiation, collaboration and presentation are gaining more and more importance in the world of business. Additionally, workplaces seek those who can bring problem-solving skills and a growth mindset to their job. Online BBA programme features these skills as an integral part of the curriculum as they increase the appeal of graduates for employers.

Gain hands-on experience

Practical training and exposure to real-world work and problem-solving is a key aspect of this programme. This happens via summer internships, projects and assignments, guest lectures by industry leaders, and mentorship by alumni. Internships not only help students gain experience in multiple areas of work but also showcase their potential to businesses that are looking to hire entry-level managers during campus placements.

Key job opportunities after BBA

After pursuing an online executive BBA, graduates can be absorbed as a brand and sales executive, product managers, communications and PR executives, as well as industry-specific roles in retail such as retail buyers, department managers, warehouse managers, store managers as well as merchandisers. BBA graduates can work across all sectors, and groom their career paths in multiple ways based on their interests and acumen.

You can draw lucrative salary from your first job after BBA and climb the career ladder within a few years.

Entrepreneurship and beyond

Online BBA is also a good programme to those who aspire to start their own businesses, as entrepreneurship is a key subject of the BBA programme at Manipal University Jaipur. For those students looking to join their family business, an online BBA enables the learning of all the key business skills involved in real business scenarios. 

A student may also decide to pursue an MBA after their BBA, especially if they wish to specialize in specific areas such as finance, HR or marketing.  

Campus Placement Support

Before enrolling for a programme, it is advisable to check if the online BBA offers support and training on aspects such as career guidance, resume writing, internship opportunities as well as campus placement support. Try and gauge whether the institute has strong industry connects as well as an alumni network that graduates can tap into for mentorship, recommendations and networking.

For those looking to kickstart their careers in the corporate world, the online BBA programme gives a platform to understand all aspects of the real business world. For those who work hard, have a passion for excelling, and bring innovation and energy to their work, the sky is the limit with an online BBA programme.  

8 reasons to consider an online degree this academic year

8 reasons to consider an online degree this academic year

Online degree programmes have been gaining relevance for the last five years. Yet, it is only in the last six months that they are being perceived with the recognition and respect they deserve. Another noteworthy trend is that the pandemic of 2020 has nudged top universities in the world to revisit the way they deliver knowledge.

By leveraging technology and contemporary online education models, institutions have redesigned programmes and are delivering world-class education online. Here are some of the key benefits of embracing this trend and deriving the best value from an online degree programme.

1. Stay home, stay safe

Considering that the world is yet to produce an effective vaccine for the Coronavirus, the safest way to pursue your education while prioritising health and safety is to enrol yourself for a top-notch online degree programme in the stream or discipline of your choice. Millions of students around the world are opting for this mode and continue to receive an excellent quality of education. This shift also paves the way for the world to recover from the pandemic, much faster while not hindering anyone is right to a good education. 

2. Flexibility that works wonders

A key benefit of the online education model is the flexibility it offers to study at your own pace. Online education also helps students cut down on travel time. Students can opt to pursue a part-time job, volunteering opportunities or a passion, alongside an education- all of which contribute to enhancing one’s resume. They can also devote more time to family, especially if they have responsibilities at home. Also, work while studying.

3. Cut down costs but not quality

On-campus and residential education comes with additional costs such as hostel fees, meals, and transportation. If you study outside your home state or move to another city for education, the costs rise even further. Online education cuts down the investment in such additional costs, and you end up only paying for tuition while focusing on the quality of education.

4. Gain work experience while studying

The value of work experience, even before applying for your first official job, is increasing in a competitive business world. Many students are opting to pursue an internship, hands-on project, or freelance opportunities while completing their education. Online education presents the perfect opportunity to balance both activities at once, with a little time management.

For example, Manipal University Jaipur offers an online Bachelor of Business Administration degree programme, which is designed to prepare students for the corporate world. Pursuing the programme, while also doing hands-on management projects gives business students an edge, even over students with a master’s degree but no real-world experience.

5. Access to the best faculty

While the top universities have shifted to online education, the live lectures are still being delivered by the best-in-class faculty. The online mode also enables engagement with a host of industry experts who can tune in from any part of the country or world, via video conferencing. As mindsets towards online education shift, the overall access to the best mentors has stepped up a notch, and the possibilities are endless. 

6. Interactive mode of study

Online education offers a much greater scope for learning to be engaging. Course material is innovatively designed and offered in formats like quizzes, presentations, gamified formats, and projects. Video conferencing enables peer to peer discussions that also encourage shy students to participate and engage via chat. Assignments can be easily submitted online and reviewed in a transparent way. Technology and online programme design is paving the way to make education more engaging.

7. Democratising access

Many students do not end up going to the best universities because they are unable to leave their hometowns for various reasons – it could be due to lack of funding access, gender biases, caregiving responsibilities, mobility issues or disability. Via online degree programmes, the best universities can travel across the world, making education accessible across social, monetary, and geographical barriers. It creates scope for students from underserved or marginalised backgrounds to pursue a quality education and increase their chances of success. 

8. Online degrees by accredited universities

In India, the University Grants Commission has come out with specific guidelines that determine which universities can deliver online degree programmes. Universities having an accreditation rating of 3.26 and above by the National Assessment and Accreditation Council (NAAC), have the nod to offer online degree programmes.

Manipal University Jaipur is the first university in Rajasthan to be accredited A+ by NAAC. No doubt this is a watershed moment for online education delivered by UGC-recognised universities in India.

According to a report, India is one of the top countries alongside USA, UK and South Korea, to invest millions in online education, and this market is expected to keep growing as access to data, smartphones and laptops, penetrates across the country. Opting for an online degree will offer younger generations the flexibility, access and support needed to develop strong foundations for a bright future.

Online vs. campus learning: What should you opt for?

When online learning was in its infancy, employers were usually skeptical of hiring resources with online credentials. But today, online learning programs are recognized and are at par with their on-campus counterparts. However, there are three factors that employers look for while evaluating online degrees:

1. Accreditation that ensures that the institution meets certain standards and its graduates have the requisite professional skills

2. Reputation of both the institution as well as programs. 3. Existence of a traditional campus that reassures them that the institution is reputable and established.

3. Existence of a traditional campus that reassures them that the institution is reputable and established.

Online learning represents a different experience than traditional on-campus learning. It is an option that empowers flexible learning, especially among non-traditional learners and busy working individuals. However, with its increased adoption, the question has arisen on whether online education is effective in getting students the knowledge they need to earn their degrees, enhance their careers, and even move on to the next phase of their academic quest.

Due to these unprecedented times, campus shutdowns led to a quick rush to “remote learning,” exposing the fragmented adoption of high-quality education technology and digital capabilities across thousands of colleges and universities. On-campus classes ceased overnight and were replaced by online and blended options. But the bigger question is, can online classes recompense for the campus experience?

As we already know, the pandemic has affected all areas of life and the higher education sector was not spared. But we worked around it and various universities have developed their own online courses and adopted new methods to adjust to new realities. The improvisation of already existing techniques and technology has ensured an uninterrupted academic experience for students. We delve a little deeper into what the model entails and how it may impact your study plans.

Online programs: Once a niche form of education, online education is now the norm. Earlier, it was mainly working professionals & distance learning students who used it as a learning tool for the convenience, flexibility, and affordability it offers. Today, this situation has totally changed. Technology has ensured that online programs emerge as a great asset to education at large. It has also created some interesting and realistic questions which will need addressing once the world reopens fully.

There are a few things we need to keep in mind to deliver a program online. For starters, use a technology platform that creates a rich-content and immersive learning experience. Immersive technology pushes students into a virtual environment, where they not only gain academic knowledge but also practice problem-solving, critical thinking, and technical and creative skills, both individually and in collaboration with other students. With the use of appropriate technology, educators can create different scenarios so learners can see and understand the material in a more interactive way.

Secondly, we need a robust student lifecycle management (SLcM) for better student-teacher engagement. With increased competition due to alternative learning models, universities need to look at new ways of increasing student engagement and improving student retention. SLcM is a holistic and data-informed approach that focuses on the entire student journey from admissions through to graduation to ensure student success.

Lastly, institutions need to invest in a reliable examination platform with a proctoring system which will effectively improve the credibility of evaluation. Today, online examinations and online talent assessments have become quite the norm. Most universities, educational institutes, and schools are conducting their exams online to overcome disruptions and ensure learning and education continuity.

Hybrid or a mixed approach: Online programs may not offer the edge that some learning elements provide. Hybrid learning is nothing but a way of combining traditional and digital delivery methods, using the best option for each learning objective. That means unlike blended learning models, the hybrid approach varies widely according to the subject matter and the needs of specific groups of learners. A hybrid or mixed approach is a better option for programs having both knowledge and skills elements. The flexibility and multiple episodes of online and offline delivery can bring better learning or experiential learning for students.

Campus and contact programs: Campus programs are going to be an option for students who can afford it. However, the pandemic proved that campus programs need to be adaptable. As NEP 2020 intended to bring flexibility in terms of time, modules, and courses, many campus courses can be transformed into mixed segments. This allows the faculty to reach more students and save their time spent on managing the on-campus programs. This way, an institute can earn more geographical coverage, status, and better ranking. Online learning has already made quite an impact. A plethora of recognised institutions – in India and across the globe – have shown the model is successful and, more importantly, growing rapidly in popularity. So, while the traditional classrooms may not go away completely anytime soon, online and hybrid learning is the need of the hour in these dynamic times.