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How can healthcare professionals make time to do an MBA program?

The healthcare industry relies on the hard efforts of healthcare professionals, who are committed individuals striving to better the lives of their patients by providing superior treatment. Earning a master’s degree in business administration can open doors for healthcare practitioners seeking leadership positions.

A healthcare professional’s busy schedule can make it difficult to pursue an advanced degree, but smart time management can make it possible. This blog will discuss practical strategies for busy healthcare professionals to enroll in an MBA program.

Flexible scheduling, limiting disruption, and incorporating study time into your everyday routine are just a few of the time management and professional development options we’ll look at to assist healthcare workers in finishing their MBA programs.

Why should healthcare professionals pursue an MBA?

There are many compelling reasons for professionals working in the healthcare industry to consider earning an MBA, like the following:

  1. Career advancement

A Master of Business Administration degree can assist healthcare workers in progressing in their professions by equipping them with the information and abilities necessary to assume leadership and management positions. With an MBA, workers in the healthcare industry have the opportunity to pursue jobs in a variety of fields, including hospital administration, health policy, healthcare consulting, and more.

  1. Network expansion

Two benefits of obtaining an MBA are expanding your network and accessing new employment prospects. Students can engage with other professionals from various fields and backgrounds, connect with them for support, and discover new strategies, information, and opportunities.

  1. Entrepreneurship

Healthcare professionals who have completed an MBA program are in a strong position to launch their healthcare enterprises, ranging from private practices to technological firms.

How can healthcare professionals manage their time to do an MBA?

Healthcare professionals have packed schedules and are often on the go. Pursuing an MBA while juggling the obligations of your job and personal life can be a difficult endeavor. However, employing efficient methods of time management can help make it achievable. The following are some time management tips for MBA students in healthcare:

  1. Consider an online MBA 

Students enrolled in online MBA programs can study at their pace and access all course materials anytime from any location. This MBA program is perfect for healthcare professionals who cannot enroll in an on-campus program that requires full-time attendance due to their job obligations.

  1. Set realistic goals

Establishing achievable goals is one of the most important things you must do while working toward earning your MBA. Divide the MBA syllabus into smaller, more manageable projects, then prioritize these parts according to their importance and deadlines.

  1. Utilize downtime

Healthcare workers can put their downtime to good use by studying or completing coursework during work breaks, commutes, or even weekends. If you make the most of these snippets of time, you can keep up with your studies while managing your employment demands.

  1. Seek support

Don’t hesitate to ask your coworkers, family, or friends if you need assistance or support. They can provide you with support, encouragement, and assistance with duties around the house or other errands to give you more time to devote to your studies.

Learn more from online learners how they balance online learning and work life.

Which is the best MBA specialization for healthcare professionals?

An online MBA program for healthcare professionals can be a good investment to better your career and acquire management skills. Healthcare workers can gain the expertise they need to succeed in healthcare business leadership jobs by specializing in their MBA in Healthcare Management degree. Here is why you should opt for MAHE’s online MBA in healthcare management program:

  1. Relevant curriculum 

Students who enroll in an MBA program in healthcare management will receive a curriculum specific to the healthcare sector. In addition to other subjects, students will learn about healthcare operations, finance, marketing, information technology, and policy. The curriculum of MAHE’s online MBA program in healthcare management is created to provide healthcare professionals and students with a thorough understanding of healthcare management topics.

  1. Affordability

Manipal Academy of Higher Education’s healthcare program is ideal for healthcare workers looking to better their careers without breaking the bank. The program is designed to be affordable, with a reasonable fee structure accessible to a wide spectrum of students. The low cost stems from the institution’s dedication to offering high-quality education to all socioeconomic backgrounds.

  1. Flexibility 

Due to their busy schedules, healthcare workers may not have enough time to enroll in a full-time on-campus MBA program. Healthcare professionals can finish coursework quickly and on schedule by enrolling in flexible MBA programs in healthcare management programs like the one provided by MAHE.


Healthcare workers serious about moving up the career ladder and expanding their management skills may want to consider enrolling in an MBA program. Although juggling full-time work, family commitments, and an MBA school may appear difficult, healthcare professionals have several options.

A part-time MBA for working professionals is a viable alternative for those already in the workforce. These courses are offered at convenient times, such as in the evenings, on weekends, or online, to make them accessible to working adults. Time management techniques, such as setting priorities, making a timetable, and delegating work, can help healthcare workers meet their professional and academic obligations. 

By selecting a flexible and accessible online course, it is possible to make time for an MBA program. The Manipal Academy of Higher Education (MAHE) provides an exceptional online MBA program tailored for working people. Healthcare professionals can use the MAHE’s online MBA program to learn the knowledge, skills, and competencies needed to progress in their careers. The program is completely online, flexible, and provides high-quality education.

Key takeaways:

  • This blog focuses on time management for healthcare workers studying for an MBA. 
  • The blog includes an overview of healthcare professionals’ tasks and responsibilities and the potential benefits of earning an MBA, such as career advancement and development. 
  • This blog discusses part-time MBA choices for working professionals and provides practical guidance for healthcare workers to reconcile job and academic obligations.

Why job readiness matters: Key skills and qualities for success in the modern workplace

Today’s workplace has transitioned from physical boundaries to a virtual setting – from cubicles to collaborative environments. Employees use this flexible and agile approach to work in unified, collaborative, cross-functional teams to achieve the organization’s shared objectives. The mere fact that you have a college degree no longer guarantees you employment in the business world today. Employees need to be able to work efficiently as a team, have effective communication skills, be technologically adept, and be innovative thinkers to succeed in today’s workplace. 

You can also read: Importance of career readiness in online education: How placement drives can help.

Why is job readiness important?

In today’s cutthroat employment market, being job-ready is vital to landing and retaining a job. Here are several justifications for the significance of work readiness:

  • Increases employability 

Individuals tend to get hired by businesses if they have the skills and knowledge needed for the position. Employers are constantly looking for skilled employees who might add to the growth of their business. Job-ready individuals are more likely to find employment and advance in their jobs.

  • Improves job performance 

Job performance is also enhanced by job readiness. Individuals are better able to carry out their responsibilities on the job efficiently when they have the skills and knowledge needed for the position. They are more likely to comprehend the demands of their jobs, carry out duties effectively, and accomplish their goals. Job-ready individuals are also better equipped to adjust to new technology and evolving work settings, which may assist them in maintaining a competitive edge.

  • Enhances employee retention 

Employees are more likely to be confident and content in their employment when they have the information and abilities essential for the work. This may raise their level of job satisfaction and lower the possibility of turnover. Employers may foster a productive workplace that encourages employee retention by investing in job readiness education for their employees.

Why are job-ready candidates desirable to employers? 

Success in today’s fast-paced, constantly evolving workplace depends on a variety of traits and abilities that go beyond technical proficiency. Employers are increasingly seeking candidates with a variety of soft skills and character traits that will enable them to succeed in the modern workplace. Let’s review some of the most important traits and abilities needed to succeed in the modern job place.

  • Adaptability and flexibility 

It is becoming more and more crucial to be able to swiftly pick up emerging skills and adapt to changing needs in the modern workplace. Organizations require flexible, adaptive personnel to keep up with the lightning-fast pace of technological advances and the exigencies of worldwide competition. Being flexible, open to new experiences, and capable of altering trajectory when needed are facets of adaptability. It also entails having the ability to collaborate well with individuals from various origins and cultural backgrounds in an array of settings.

  • Communication skills 

No matter the industry, effective communication is essential for thriving in the workplace. Strong workplace relationships, increased productivity, and fewer misunderstandings can all be attributed to clear communication. Additionally, possessing great communication skills enables one to freely share their thoughts, collaborate with those around them, and offer and embrace feedback. Communication skills go beyond speaking and writing; listening intently, empathy and emotional intelligence are vital to effective communication. 

  • Leadership and teamwork 

A successful collaborative workspace requires both leadership and teamwork abilities. Setting precise targets and objectives, allocating duties, and inspiring and motivating people are all hallmarks of effective leaders. They are also capable of dispute resolution, constructive criticism, and effective communication. The ability to collaborate well with people towards a common objective is a necessary component of teamwork abilities. Individuals must be able to work together, communicate, and encourage one another to do this. Being able to use each other’s strengths and shortcomings in the team’s favor is another aspect of having strong teamwork abilities.

  • Digital proficiency 

Being digitally proficient entails using technology to navigate information, communicate, collaborate, and address challenges to succeed. Employees must be proficient in Microsoft Office, including Teams, Yammer, Word, Excel, and PowerPoint, to do the majority of today’s jobs, regardless of the industry. It will be crucial to stay up with the times for most professions if you are unfamiliar with these technologies. In addition to the fundamentals, having an elementary understanding of coding, video editing, and infographic creation will be useful. 

  • Creativity and innovation 

Creativity and invention are valuable traits that can make a person distinguishable in an employment market. Curiosity, an open mind to novel concepts, and a risk-taking spirit are all necessary ingredients for creativity and innovation. These attributes encompass a knack for conceptualizing inventively, offering distinctive ideas, and coming up with genuine solutions to challenges. The ability to recognize possibilities when others only see barriers is a trait shared by creative and inventive people.

  • Critical thinking and problem-solving 

Success in every workplace requires the ability to think critically and solve problems. These competencies include the potential to evaluate numerous possibilities, analyze complicated data, and reach well-informed conclusions. Strong critical thinkers can spot trends and relationships, pose probing queries, and cast doubt on presumptions. Additionally, they possess the ability to critically evaluate arguments and evidence with objectivity and reach logical choices based on the data at hand.

  • Emotional intelligence 

The importance of emotional intelligence as a success factor in the modern workplace is being acknowledged more and more. This calls for having the ability to comprehend, regulate, and manage both one’s own and other people’s emotions. Strong interpersonal skills, good communication, and constructive conflict management are all characteristics of people with high emotional intelligence. 

  • Time management and organization 

Success in every workplace depends on having good time management and organization abilities. Such skills include an aptitude for managing deadlines, setting priorities, and sustaining focus and efficiency. The ability to prioritize projects and assign time and resources appropriately is a prerequisite for effective time management. The ability to steer clear of distractions and forgo procrastination is also vital. Keeping track of several tasks and projects while maintaining concise and clear records requires organizational abilities. The ability to efficiently handle information and quickly and effortlessly access it when needed is another aspect of being organized.

  • Professionalism and work ethics 

No matter how good your abilities in teamwork, communication, problem-solving, critical thinking, and digital competency are, if you lack professionalism and are unable to show a strong work ethic, you will not be recognized in the workplace. Being on time for work, having a positive attitude, and accepting guidance and advice are all examples of professionalism. You can efficiently manage your time, adhere to deadlines, and take responsibility for your activities as a professional. A strong work ethic entails being trustworthy and accountable, getting along well with people to achieve a goal, and dedicating yourself to the tasks you are given.

You can also read: Top qualities employers look for in candidates during placement interviews.

Wrapping Up

Possessing job readiness enables you to enhance yourself as an employee and team member while preparing you for the vocation you’re pursuing. Always be on the lookout for ways to enhance your employability since employers want to ensure that you can smoothly transition from life as a student to the professional world. The populace can increase their employability and succeed in their jobs by cultivating these talents and attributes. Put these abilities into practice as soon as possible and use them whenever possible to further enhance yourself and your performance as an employee. Online Manipal provides various placement assistance services to learners to help them with career advancement opportunities. Various job readiness programs are conducted throughout the course duration in the form of webinars and career counseling by industry experts to help learners become future-ready professionals and thrive in their job roles. Enroll for any online program on Online Manipal and pave your path towards success.

Advantages of pursuing an online program from MAHE

Manipal Academy of Higher Education (MAHE) is a prestigious college of higher learning in India’s southwest region. It is a deemed-to-be-university that provides undergraduate, postgraduate, and doctorate degrees in engineering, medicine, management, humanities, and other subjects. MAHE has constantly been placed among India’s best institutions and recognized internationally for academic quality and research.

MAHE has recently begun offering online programs to meet the growing need for flexible and accessible higher education. There are various advantages to pursuing MAHE’s online distance education. Students can learn at their own pace and convenience without sacrificing educational quality. Additionally, MAHE’s online programs are created by experts and professionals who are current on industry trends and practices.

This guarantees that students acquire current and relevant information that will help them excel in their jobs. Are you wondering which is better – an online degree vs. a traditional degree? MAHE online programs are less expensive than traditional on-campus programs, making higher education more accessible to a broader spectrum of students.

Online programs from MAHE

  1. Online Program for MBA Professionals 

This program offers a flexible degree option for those who want to advance their education without interrupting their careers. Thanks to MAHE’s online platform, students can participate in the program from anywhere in the world. It provides them with access to course materials, live online classrooms, and interaction with teachers and peers.

The online MBA program aims to give students a well-rounded education in running a corporation. The course material is organized with the most recent developments and best practices in the business world in mind. Soft skills like leadership, communication, and critical thinking are also emphasized throughout the program.

  1. Online M.Sc in Data Science

It is a comprehensive program that gives students a solid foundation in the data science profession. Via MAHE’s online platform, students can participate in the program whenever and wherever it is most convenient.

Statistics, machine learning, data visualization, and big data analytics are just some topics covered in this comprehensive program. In addition, students can access state-of-the-art resources and software packages in data science.

Faculty members in the program have substantial experience in the field, and students get hands-on training by participating in actual data science projects.

  1. Online M.Sc in Business Analytics

MAHE’s Online Master of Science in Business Analytics prepares students to analyze and evaluate large amounts of corporate data.

Statistics, data mining, data visualization, and predictive modeling are covered in depth throughout the program. In addition, students receive access to real-world business analytics projects and are taught by faculty members with substantial industry expertise. Anyone interested in advancing their careers in business analytics and expanding their skill sets should strongly consider the MAHE Online M.Sc in Business Analytics.

  1. Online PGCP in Business Analytics

Anyone interested in learning the basics of business analytics can do so through MAHE’s Online PGCP in Business Analytics. 

The courses in the major are meant to acquaint students with the fundamentals of business analytics, such as data mining, data visualization, and forecasting. MAHE’s Online PGCP in Business Analytics is a great option to learn business analytics fundamentals and broaden your professional horizons.

  1. Online PGCP in Logistics & Supply Chain Management

This program aims to equip students with a solid grounding in logistics and supply chain management. Thanks to MAHE’s online learning platform, students can participate in the program at their speed and in their own time.

The coursework is structured to teach students the fundamentals of logistics and supply chain management, such as purchasing, stock control, shipping, and warehousing. In addition, students gain experience with cutting-edge logistics and supply chain management resources.

Experienced professionals teach the courses, and students get hands-on training in logistics and supply chain management through real-world projects.

Benefits of pursuing an online program from MAHE

MAHE has been at the forefront of India’s online education movement. The advantages of distance learning from an online MAHE program are numerous and will be discussed in this section.

  1. Flexibility 

With MAHE’s online degree programs, students can study independently and make time for work and family commitments. With a strong internet connection, students can do their schoolwork whenever and wherever they want. Its adaptability allows working professionals to continue their education without jeopardizing their careers.

  1. Quality education

MAHE’s online programs provide a high-quality education since they are developed and taught by seasoned professors who are leaders in their disciplines. The course material is regularly revised to incorporate developments in the field. The accreditation and recognition of the online programs by regulatory authorities (NAAC) guarantee that students will obtain an education on par with that received in a regular classroom setting.

  1. Networking

With MAHE’s online programs, participants can connect with peers from all over the world. Students can benefit greatly from networking opportunities created through such interactions as they continue their journey professionally. Expert faculty members are also available to guide and advise students through the online platform. It ensures that virtual classes do not overweigh the peer learning part of courses and that students can count on each other for support.

  1. Cost-effective

MAHE’s online programs typically cost less than those offered in a regular classroom setting. Students from all walks of life can take advantage of online education because of the money they save on logistics like travel and lodging. Moreover, the institute also facilitates EMI payments and scholarships to promote accessible education.


Professionals interested in gaining marketable skills and advancing their careers would benefit greatly from MAHE’s online programs. MAHE is a great option for students of varying financial means because of the convenience of online programs and the quality of instruction provided by qualified instructors. MAHE online program reviews are excellent due to the courses’ accessibility, low cost, and potential for career progression. Thanks to MAHE’s dedication to online education and constant curriculum updates, online education for working professionals is current and per industry standards. Enroll in our courses to be better prepared for the future!

Key takeaways: 

  • This article discusses how enrolling in an online course from the Manipal Academy of Higher Education (MAHE) benefits your career. 
  • The article describes how MAHE’s online courses can be arranged so students can study, work, and fulfill other obligations. 
  • Furthermore noted is the fact that the accreditation agencies have acknowledged the high level of education provided by the professors.

MBA in Healthcare: Networking for career growth

A healthcare management MBA is a specialized Master of Business Administration (MBA) degree program that trains students to become healthcare sector leaders. Students will learn general business and management practices and healthcare-specific information.

Expanding your professional network is a major benefit of earning a master’s degree in healthcare administration. Building and maintaining a network with other experts, thought leaders, and future clients is necessary to support your career growth in healthcare management. In addition, you might be able to participate in trade shows, conferences, and internships to expand your professional network.

What is an MBA in Healthcare Management?

An MBA in Healthcare Management is a postgraduate business degree that teaches students how to efficiently run healthcare facilities. Healthcare finance, healthcare operations, healthcare policy, healthcare marketing, and healthcare strategy are just a few of the many areas of study covered by this degree. Successfully managing healthcare companies, complying with healthcare regulations, and creating strategies to boost patient outcomes and bottom lines are all within the purview of a graduate of this degree.

Career growth after an MBA in Healthcare Management

Those who want to develop their careers in healthcare can greatly benefit from earning an MBA focusing on healthcare management.

Career benefits after an MBA in Healthcare Management

  • Increased earning potential

Graduates of healthcare management MBA programs can anticipate higher incomes than their non-graduate counterparts. The typical starting healthcare MBA salary in 2022 was INR 5 to 12 LPA, per the AmbitionBox survey.

  • Career advancement

This MBA program will prepare students to manage healthcare facilities, craft healthcare policy, and make strategic decisions that boost an organization’s bottom line.

  • Networking opportunities

Students who earn an MBA in healthcare management can connect with other experts in the field. This may open doors for future professional endeavors, friendships, and collaborations.

Jobs in Healthcare Management

  • Healthcare Administrator

Hospitals, clinics, and nursing homes are just a few healthcare facilities that fall within the purview of healthcare managers. They monitor everything, ensure everything runs well, follow the rules, and stick to the budget. An MBA in healthcare management can equip candidates with the knowledge and experience to effectively manage large and diverse healthcare companies. It is one of the highest-paying healthcare MBA job opportunities.

  • Healthcare Consultant

Consulting firms specializing in healthcare help hospitals and other healthcare facilities identify problems and create plans to address them. Expertise in healthcare finance, healthcare marketing, or healthcare policy may be among their areas of concentration.

  • Healthcare Marketing Manager

The job description for a healthcare marketing manager includes developing and enacting strategies to promote various healthcare services and goods. They might find employment in clinics, hospitals, medical supply firms, and pharmaceutical and device companies.

Learn how an MBA in Healthcare Management and Paramedical courses are different.

How will an MBA in Healthcare Management help widen networking?

An MBA in Healthcare Management will help you meet influential people in the healthcare industry and advance your career. Students in this program can access many offline and online networking opportunities with professionals in their field. Professionals in healthcare administration may benefit from the following tried-and-true approaches to making connections:

  • Attending business conferences is a great way to connect in healthcare. Participating in these gatherings is a great way to network with influential business people and medical experts.
  • LinkedIn and other social media sites can help you meet more potential business contacts. Join healthcare management-related groups and debates, and network with peers and industry professionals.
  • Volunteering at events such as conferences and trade exhibits can facilitate meeting other professionals and expanding your network. 

Manipal Academy of Higher Education (MAHE) in India is one institution that provides an online MBA in Healthcare Management. Those with full-time jobs who want to move up the healthcare administration ladder while completing their education will benefit from this program.

Meeting other healthcare professionals is easy at MBA networking events. MAHE’s online MBA program may provide MBA networking events for students to network with industry professionals and alumni. At these events, students can network and learn about career growth strategies for MBA students for professional development.


In conclusion, those who want to improve their healthcare career may benefit greatly from the networking opportunities of an MBA in Healthcare Management. The MAHE online MBA program is flexible and convenient so that working professionals can continue their education and advance their careers. MBA students who take advantage of these events increase their chances of securing internships, jobs, and business connections in the future. Enroll in your favorite program at Online Manipal to achieve your career goals!

Key takeaways:

  • This blog covers how an online MBA in Healthcare Management from MAHE can provide various networking options, including networking events, career growth techniques, virtual conferences, guest speakers, and alumni networks. 
  • Students can use these opportunities to learn about the newest trends and best practices in healthcare administration and position themselves for career growth and promotion.

Transforming virtual learning the Online Manipal way 

As a learner at Online Manipal, you will not only get access to UGC-entitled online degrees from premium universities, but also get the benefit of a 360-degree learning experience. Online Manipal offers a wide range of opportunities to learners to enhance their knowledge and skills, build professional networks, socialize with peers, interact with industry leaders and experts & find the right job opportunities aligned with their career aspirations, all in the virtual mode. From our interactive learning methodology, access to additional professional certifications, expert sessions & webinars to exclusive student engagement activities, Online Manipal offers an engaging online learning experience.   

Here’s a sneak peek into the entire journey of learners at Online Manipal.   

A fun, interactive virtual orientation  

It all starts with a virtual orientation that is organized for every batch, which serves as an opportunity for learners to connect with their peers from around the world. The virtual orientation not only allows learners to get to know their classmates and faculty, but also participate in fun games and interactive sessions.  

Read how Online Manipal welcomed Batch 5 of Manipal University’s online students  

An all-in-one enhanced digital learning platform  

Learners can get a personalized experience through our integrated learning management system (LMS). This platform is a go-to for everything that a learner needs during the online learning journey. Learners can access the platform anywhere, anytime, attend live classes, access e-learning material & recorded sessions, attend live doubt clearing sessions, take up quizzes, practice sessions & assignments, all at one place.   

A virtual programming environment for tech geeks  

UNext Labs is a virtual cloud environment designed specifically for our learners who are tech geeks. This platform ensures that every learner gets an on-campus programming experience in the online mode. UNext Labs is seamlessly integrated with programming languages, where learners can attempt timed challenges and practice coding.   

Meet your peers in person!  

Online Manipal provides a great opportunity for online learners to meet their peers and classmates in-person, through our Ekam event. This event is aimed at helping learners create a stronger bond with their batchmates and faculty members. The event serves as an opportunity for online learners to get out of the virtual bubble, build connections and expand their professional networks.   

Our learner, Shalini Kumar, who is pursuing her online MBA from Manipal University says, “I attended the Ekam event that took place in Bangalore and the one in Manipal University Jaipur campus. It was good to see my peers in-person for the first time. It helped me create a stronger bond with my batchmates.  

Here’s what transpired at Ekam, 2023  

Explore our in-house networking app  

Epic.U is our very own community networking app, where learners can interact and stay in touch with their peers from across geographies. They can join communities based on shared interests, participate in weekly meetups, and connect with each other. This allows them to have healthy conversations outside of academics.  

Access 10k plus Coursera courses!  

Our learners get exclusive access to thousands of professional certifications from various domains including cloud computing, data science, entrepreneurship, business essentials and more on Coursera, from leading global universities. So far, our learners have shown keen interest in enhancing their knowledge through these courses to enhance their knowledge and skills.   

Our learner, Joel George, who is pursuing his MSc in Business Analytics, is making optimum utilization of the free access to paid Coursera content. “Through this program, I hope to expand my knowledge in business analytics and apply it to my current job role. Online Manipal has enabled me to learn at my convenience and the free access to Coursera content has helped me gain key skills,” he says.  

Get in touch with industry leaders & experts  

Apart from live classes, e-books and other e-learning material, our learners get an opportunity to attend insightful webinars led by industry leaders and experts. They can regularly interact with subject matter experts, expand their knowledge & skills and in turn, build on their connections. Our webinars also include career readiness sessions, where learners in their final semester are trained to appear for placement interviews.   

Our online learner, Jyoti Jitesh Kumar, who is pursuing her online MBA from Manipal University Jaipur has attended the industry readiness webinars conducted by Online Manipal, and she says, “the industry readiness webinars were insightful and were extremely helpful in preparing for placement interviews.”  

Catch up on latest news through our newsletters  

Through our monthly newsletters, learners can catch up on the latest academic information from universities. The newsletters also recognized student & faculty achievements, and other recent developments that our students need to be aware of.   

Take exams at your convenience  

Take online-proctored exams at any time and place, with a laptop and good internet connection. All you must do is book your slot through the LMS, download the hall ticket and take up the exam from the comfort of your homes.   

Wrapping up  

Online Manipal aims to ensure that learners get nearly an on-campus experience in the virtual mode. We ensure learners get to engage and interact with their peers even outside of academics through our exclusive student engagement activities. Get a hassle-free online learning experience and a degree from a premium university through Online Manipal.   

Building your professional brand: How an online MBA can help

Professional branding is crucial in today’s fast-paced employment market. A professional brand consists of the image and reputation you cultivate in the eyes of others. It is how you present your unique skills, expertise, and experience to prospective employers and coworkers. Your professional reputation can be the key to new career opportunities and advancement.

Earning an online MBA degree is one method to enhance your professional brand. It can help you build a solid network of professional contacts and receive access to several career resources. Let’s learn everything there is to know about personal branding and how an online MBA can help elevate your brand.

What is professional branding?

Professional branding is a process of establishing a distinct image and reputation as an expert in your field. It is how you present yourself to prospective employers, coworkers, and clients and the impression you leave. Professional branding is essential because it allows you to stand out in a competitive employment market and distinguish yourself from others with comparable skills and qualifications.

The process does not only call for academic knowledge; you must employ marketing efforts to sell your expertise to employers. Your professional brand includes various elements, including your skills, experience, personality, values, and reputation. It combines your online presence, resume, networking skills, communication manner, and physical appearance. Your professional brand should communicate who you are and what you have to offer.

Establishing a powerful professional brand requires self-awareness, authenticity, and the in-and-out knowledge of your strengths and limitations. Additionally, it entails identifying your target audience and comprehending their expectations. Once you understand these factors, you can develop your professional brand and effectively communicate it to others.

Why does a professional brand matter?

A professional brand is significant for multiple purposes, including:

  • Networking

A powerful brand can expand your professional network and help form valuable connections. 

  • Career advancement

A professional brand can lead to new employment opportunities, promotions, and other career advancements that can assist you in reaching your professional objectives.

  • Personal fulfillment

Developing a solid professional identity can be personally satisfying. It enables you to authenticate yourself and highlight your unique skills, knowledge, and experience. It can also provide you with direction and purpose in your career.

How to build your professional brand?

Building a powerful professional brand takes time and effort, but the steps below can help you get started:

  • Identify your character

Begin by identifying your unique talents, values, passions, and expertise. This will assist you in defining your brand and the message you wish to communicate to others.

  • Identify your intended audience

Determine the target audience for your brand. This may include prospective employers, consumers, peers, and industry influencers.

  • Create an online presence

Your online presence is vital to your professional brand. Develop a website or online portfolio to highlight your work and achievements. Utilize social media to network and share your expertise with others in your field.

  • Network

Relationship building is essential to establishing a strong professional identity. Attend industry events, join professional organizations, and participate in online communities to network with others in your industry.

  • Develop your abilities

Expanding your knowledge and abilities is essential to establishing a solid professional identity. Pursue opportunities to acquire new skills and experience by enrolling in courses and seminars.

  • Communicate your brand

Once you have established your brand, it is essential to communicate it effectively to others. This involves updating your resume and LinkedIn profile, creating a personal elevator speech, and using consistent messaging across all communication channels.

How an MBA helps you build your professional brand

  • Developing specialized abilities

An MBA in Marketing enables you to develop expertise in brand management, market research, and digital marketing. These abilities help strengthen your personality and expertise and communicate them to prospective employers and clients.

  • Acquiring practical experience

Numerous MBA programs provide opportunities for experiential learning, such as internships, consulting initiatives, and case study competitions. 

  • Credibility

A professionally crafted brand can enhance your credibility and authority in your field. It can increase your possibilities of being sought out for expert advice, public speeches and engagements, media interviews, and other professional opportunities by enhancing your reputation as a field expert.

Online MBA for building a professional brand

An online MBA program can be convenient and flexible for establishing your professional brand. Online MBA programs provide the same rigorous curriculum and experienced faculty as traditional on-campus programs, allowing students to complete coursework from anywhere.

  1. Developing soft skills like leadership and communication to become more effective and confident in your profession.
  2. Providing opportunities to network with professionals, alumni, and faculty to build relationships and gain exposure to new ideas.
  3. Offering specialized courses or concentrations to develop expertise and differentiate yourself from others in your field.
  4. Helping to establish yourself as a thought leader in your industry.
  5. Building a foundation of business knowledge and skills to advance your career and increase your earning potential.


Success in today’s competitive job market requires putting your skills in front of the world’s eyes. An online MBA can help you develop the skills, knowledge, and network you need to create your brand and distinguish yourself from others in your field. If you want to pursue an online MBA, check out online MBA programs from top institution at Online Manipal. With an experienced faculty, a rigorous curriculum, and a collaborative learning community, this program can provide the education and support you need to achieve your professional objectives.

Key takeaways:

  • This article discusses the significance of establishing a professional brand and how an online MBA can assist. 
  • It describes the benefits of an MBA, including the development of specialized skills, opportunities for networking, the acquisition of practical experience, and the enhancement of credibility.

B.Com final year project topics and ideas

The world of commerce shapes economies and influences the way businesses operate, from trading operations to logistics and beyond. In their final year of study, commerce students delve into a range of project topics, gaining real-world experience and exposure to the latest e-commerce solutions and technology trends like AI, ML, Computer Vision, VR, AR, and NLP.

However, with so many options available, selecting an engaging topic for your final year project can be a challenge. To succeed in your career and attract a recruiter’s attention, it’s crucial to choose a topic that piques your interest and demonstrates your skills. This blog will guide you in selecting and researching sixth-semester B.Com project topics, providing tips on how to make the most of your project and impress potential employers.

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How to start with B.Com final year project

The best B.Com final year project for students would be topics around financial analysis, banking management, retail studies, and research papers on events currently trending in the business world. Here are some tips to help you narrow down your choices for B.Com project topics.

Step 1 – Pick your project topic carefully

The end consumers should be your top priority when deciding on a list of project topics for the commerce field. Their choices, demands, shopping preferences, and target market are all factors to consider when selecting a topic. When picking your project, be sure to do thorough market research. Make sure you choose a subject that aligns with your interests as well. 

Step 2 – Make a thorough project plan 

Once you have decided on your project, the next step is planning. Think carefully about the timeframe required for it and what sub-topics you need to cover. If you intend to do case studies or reports, it’s good to analyze the business and ask questions. Play an active role in research, and don’t limit yourself to online resources. You can visit markets and consider several variations of the same topic if you feel it is getting redundant. Create a project outline and break it down to have the structure in place. Cover every section and do your research accordingly. 

Step 3 – Prepare and submit a research report

Try to add local details to your topic and make it personalized. Even if you’re covering international firms, companies or businesses, make sure it relates to your Indian audience. A B.Com project report should have the following components:

  • Cover page
  • Acknowledgement
  • Table of Contents
  • Body and Introduction
  • Conceptual Framework
  • Presentation of Data, Analysis, and Findings
  • Conclusion
  • Bibliography
  • Recommendations
  • Annexures

Step 4 – Presentation 

Establish credible sources, so your audience will pay attention. Start your presentation by discussing your project goals and ideas, and give a brief summarized overview. If the audience can relate to your topic, they’ll pay attention. Practice your communication skills and be aware of your body language when presenting. When presenting your project, take a storytelling approach by adopting visual narratives. Add imagery, examples, and voice notes, if possible. This will give your crowd an immersive experience. It will also give your project the extra impact and not make it sound too dry, even with added graphs, charts, and statistics.

Another effective way to make a sound presentation is by asking thought-provoking questions to your audience and following up with relevant explanations. Prepare a list of contextual questions to help you out during the presentation. Finally, have a call to action for the ending and include appropriate resources.

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List of top B.Com project ideas

Following is a list of the best B.Com project ideas that you could consider for completing your course:

  1. SWOT analysis on any multinational company

SWOT is an abbreviation of Strengths, Weaknesses, Opportunities, and Threats and is a strategic technique used for planning and preparing projects for deep analysis. It helps graduates identify new opportunities for businesses, drive revenue growth, and mitigate any threats organizations may face in the future. Conducting a SWOT analysis reduces project management risk and ensures that plans get carried out smoothly. Multinational companies often face roadblocks related to optimizing digital operations and maintaining good cybersecurity, which is why this makes for a good project.

  1. Influence of branding on consumer purchasing behavior

Branding is a core component of any marketing strategy, and every organization has to work on their image to influence consumers. Consumer behaviors and how they change based on different branding strategies is an interesting final year commerce project. Students can highlight the impact of branding, how consumers make repeat purchases and their journey to brand loyalty. There are two challenges in branding – budget and standing out from the crowd.

  1. Mumbai Dabbawalas: The management gurus 

Here is an example for a good B.Com project: Mumbai Dabbawalas. Mumbaikars prefer to Dabbawalas to get their homemade lunch to office. This project aims to let students learn about different culinary industries and help them understand how Dabbawalas operate in a bustling city. The legacy of Mumbai Dabbawalas spans over 120 years, and most of these professionals work nine to 12 hours a day, with zero room for any target errors. The basic skills of team management, delivery efficiency, and business organisation skills could be covered in this project, and students can include case studies too.

  1. Impact of globalization on the Indian economy

The impact of globalization and its effects on the Indian economy is a multifaceted project. It encompasses multiple marketing strategies aimed at transforming the outlook of businesses, improving revenues, and boosting social interactions with consumers. Globalization is the act of eliminating any barriers related to social, geographic, and economic pursuits. India is one of the best examples of countries where globalization had a positive impact through foreign trading and investments. You can also include how cross-country culture and the economic landscape change based on socio-political and cultural trends. The project covers improvements in living standards, fair working wages, employment opportunities, outsourcing challenges, and other factors related to the growth of the Indian economy.

  1. A study on Indian exports

The five major exports from India are petroleum products, gems and jewellery, electronics, pharmaceutical drugs, and textiles. The main objective of this study is to provide an overview of export marketing, explain its features, and distinguish between domestic sales and international exports. It highlights the motivations of Indian exporters and the various challenges they face, including trading barriers, third-party competition, and foreign exchange regulations. 

  1. A detailed study on a small scale foods manufacturing industry

Foods manufacturing industries that are into the making of jams, fruit beverage concentrates – juice, and squashes; and fruit bars. An empirical study on a foods manufacturing industry provides topics like an analysis of general trading deals done with different product types, categories, and pricing evaluations. It also covers the usefulness of internships, market segmentation strategies, product sampling, other competitors, and data analysis or interpretation of the overall industry.

  1. Report on the working of a nationalized bank 

The financial strength and efficacy of banking organizations supports the economy and influences it. After independence, India devised financial systems to bring banking services and make them available to the masses. From the centralization of currency and the adoption of regular norms to the deregulation of interest rates, the growth of the Indian economy and its relationship with the RBI influenced the banking segment. This is an excellent topic for the B.Com project that’s worth exploring. It walks learners through the foundations of the Indian economy and case studies and covers plenty of examples of how financial management and public/private sector banking work.

  1. Project on the functioning of supermarkets 

India has exceeded China when it comes to retail growth and sales. The supermarket industry in India is very diverse and multi-channel, ranging from online grocery stores, food and beverage players, mom and pop businesses, and general department stores. Indians love buying their rations and monthly supplies from supermarkets and often order online. Small general stores have accounted for more than 90% of sales with more disposable incomes and increased capital. The e-commerce market is expected to grow to USD 22 billion by 2022 and is evolving rapidly. Players like Big Bazaar, Big Basket, and D Mart are at the forefront of this journey. Various factors influence their success, such as the ability to exchange items, refunds, accessibility, and pay later options (credit availability).

  1. Employment opportunities due to the transportation sector

Among other B.Com project topics, this project talks about the role of the transportation sector in rising employment opportunities in the country. Modes of different transportation services such as buses, cars, trains, metros, cable lines, etc., are covered. The main objective of this paper is to understand how different modes of transport works, the benefits of jobs through the industry, challenges faced, and transportation design or movement essentials. You can also include details of canal, land, ocean, and overseas shipping transport.

Transportation infrastructure is a system that facilitates and accelerates the growth of a nation.It does not merely connect people and places but boost the flow of economy by generating employment. 

  1. Detailed study on a food franchise

A study on food franchises covers topics like the brand’s history, marketing, branding strategies, and growth. Along with a wide number of topics like customer satisfaction that has increased its popularity, how they handle customer complaints, topics about networking handling and hiring staff, pricing of products and others are rich research topics.

  1. Project on Indian Railways as a departmental undertaking

The Indian Railways has around 1.4 billion employees and is a public sector organization. It is managed by the Ministry of Railways and the Railway Board, with the Railway Minister being responsible for all undertakings and communications with the Indian Parliament. The departmental undertaking falls under the wing of the Indian Government. The Government of India sets an annual budget for the railways every year. All expenditures have to pass through the checks of the Ministry and external audits. Doing a project on the largest public transportation mode will help you understand why government hold is essential in running the railway service effectively in a country like India.

  1. Detailed report on joint ventures of companies 

Joint ventures are companies that have agreed to participate in sharing profits and losses together, run partnerships, and pool their resources for business activities. Students can do a  project report on joint venture concerns like Hero Honda, Sony Ericsson, Motorola, etc. The aim of this project would be preparing a report, which is rich in data and includes performance graphs, analysis, market trends, and case studies, which help in presenting a pictorial image of the study.

  1. Detailed report on any commercial bank

This report will help your readers learn about the importance of commercial banking, its functions, features, classification, nationalization, capital and balance sheets, etc. Commercial banks are institutions where people make deposits, initiate exchanges, and secure their money. Commercial banks play a significant role in shaping the national economy, from credit creation, and financing of foreign trades to loan advances, etc.

Providing financial services to the general public, businesses and companies is the primary function of commercial banks. Besides, it also plays a vital role in ensuring economic stability and the sustainable growth of a country’s economy, which is a very extensive topic for a project. B.Com students can select sections of topics that show how commercial banks help in the development of business, agriculture, trade and commerce.

  1. Project on various media of advertisement

The main objective of every business is to make profits and grow the organization’s reputation as a whole. In the world of e-commerce, there are various advertising methods, and brands are testing out new strategies. Researchers have studied the effectiveness of different advertising techniques from augmented and virtual reality technology, AI-based advertising, digital marketing, and social media outlets like Instagram and Facebook ads. Storytelling is one of the crucial ingredients of selling for brands, and the rise and fall of businesses depend on how well they engage with customers. B.Com students can explore various advertising media in their projects, such as newspapers, print, YouTube ads, magazines, billboards, radio advertising, and even email ads.

  1. Study on various channels of distribution

There are three types of distribution channels in sales and marketing – wholesale, retail, and direct-to-consumer sales. Manufacturers liaise with consumers, sell to them directly, and utilize e-commerce platforms for their businesses. In contrast, retailers buy from manufacturers and resell them to customers. Most retailers are clients of wholesalers who sell at market prices. 

The key objective of this study is to explain the relationship between wholesalers, manufacturers and retailers, including their features and core functionalities. Digital revolution has changed the picture of how businesses market their products and generate revenue. Marketing fundamentals have not changed, when we observe we get to know that successful marketing is driven by product, price, promotion, place, packaging, positioning and people.

  1. Informative report on insurance sector 

The insurance industry of India has 57 insurance companies.Out of which there are 24  life insurance businesses, and 34 non-life insurers. Under life insurers, Life Insurance Corporation (LIC) is the sole public sector company. Insurance companies offer different products and attend to different customer bases. The largest categories of insurance companies are accident and health insurers; property and casualty insurers; and financial guarantors.

B.Com students can work on Life Insurance Corporation of India as a topic for their project. Topics like how LIC has played a prominent role in the economic development of the country, how LIC serves the citizens, and how it stands out from various private insurance companies etc. Students can also view it as an insurance sector, the journey from private entities to nationalization and back to the private sector is a rich topic for marketing research.

  1. A detailed report on a coffee chain 

For ease of understanding, let’s take Cafe Coffee Day as an example to help students learn how to handle research on a topic like coffee chain. Cafe Coffee Day has over 1,000 outlets in India, and the coffee market is becoming saturated with major players due to rising consumer demand. The marketing strategy of Cafe Coffee Day is said to be focused on segmentation, targeting, and positioning. A detailed study on a coffee chain’s sales and distribution strategy, growth, and marketing makes for a good B.Com final year project.

  1. Project report on a dairy industry

Let’s take Amul as an example for a report on the dairy industry. Amul needs no introduction as being one of India’s leading manufacturers of milk, paneer, and dairy products. Amul also received financial aid from UNICEF, and it’s worth discussing how the brand improved the livelihoods of farmers through its business model throughout India.

How Amul was founded, its marketing, product sourcing strategy, and how the brand supplies a fresh range of products to its consumers are the topics one can pick for research. The secret to Amul’s success lies in how its marketing professionals used the seven “Ps”: Amul opted for a low-cost price strategy, they made the products earn the title of value for money and has a huge supply chain and distribution networks across the country, which means extracting maximum benefit from place of production. The above example is to help students figure out how to pick a sub topic from a topic that has a larger scope. 

  1. Consumer Protection Act, 1986

The Consumer Protection Act was enacted to protect the interests of consumers in India regarding the purchase of products, goods, and services. Technological advancements have improved the shopping experience in the country, and consumers demand high-quality products, quick availability, and spontaneous service. A study on this act will approach how you look at the market as a consumer and approach purchases. The project report should include challenges faced by logistics, imperfections in product design, hoarding and black marketing practices, etc. Also, you can include how the government establishes legal and appropriate administrative measures for the sales of goods and services. Consumer protection makes businesses honest, efficient, and trustworthy and boosts the market growth. So it’s necessary to ensure their legitimate rights.

  1. Project on a government company

Following are a few government companies: Oil and Natural Gas Corporation Limited (ONGC), Coal India Limited (CIL), National Thermal Power Corporation (NTPC), Power Grid Corporation of India (PGCIL), Gas Authority of India Limited (GAIL), Power Finance Corporation Limited (PFCL), Mahanadi Coalfields (MCL), Nuclear Power Corporation of India Ltd (NPCIL) and Rural Electrification Corporation (REC). In a government company 51% of the paid up share capital is held by the central government or the state government or partly by both central and state government. 

Topics like the role of these companies in the nation’s growth, development of the infrastructure, import substitution and others are good project topics for B.Com students.

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Now that you have a list of B.Com project topics for completing your graduation. Plan your project carefully, do market research, and don’t rush the process. A good project gives a complete overview of the industry and entails how you put your B.Com management skills and knowledge to use. Back up your project with plenty of data and statistics to make the presentation memorable for your audience. Your extra effort of an in depth research will reflect in your grades.

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What is Business Communication, and why is it important?

Effective business communication involves exchanging information both within an organization and with individuals outside of it. This type of communication fosters interaction between employees and management to achieve common goals while streamlining organizational procedures and minimizing mistakes. To improve your business communication abilities, it’s essential to enhance your communication processes within and outside of your organization.

This blog aims to raise awareness about the importance of effective business communication and provide tips for improving communication skills and processes in the workplace.

Let’s start with definitions –

  • Prof. J. Haste stated that when communication occurs between two or more business people for effective organization and administration of business, it is considered business communication.
  • According to W.H., business communication is exchanging business-related views, ideas, and news among the related parties.
  • Ricks and Gow defined business communication as a system that affects change throughout the whole organization.

Read more on essential skills to succeed in a management profession.

Types of business communication

Internal Business CommunicationAnything that is sent from a subordinate to a manager or someone higher up the organizational hierarchy is considered to be this form of business communication.
Lateral Business CommunicationCommunication among coworkers in the workplace is referred to as lateral communication. This could be interdepartmental communication or even departmental business.
External Business CommunicationAny communication that deals with clients, potential clients, vendors, or partners is considered external communication.

An organization uses various communication techniques, including face-to-face meetings, phone calls, text messages, and other conventional forms of writing. There are several forms of corporate communication to take into account, which might change your tone or substance.

  • Internal business communication

Internal business communication refers to communication between members of an organization. Both formal and informal communication are included in this conversation. Internal communication also includes many departments that communicate with employees through various channels. Internal communication should be effective since it is an important means of viewing and representing organizational concerns. 

Effective internal business communication can boost employee job satisfaction, productivity, and efficiency while minimizing grievances and boosting revenues.

  • Lateral business communication

The importance of business communication between co-workers, whether verbal or written, is referred to as lateral or horizontal communication. This can involve inter-departmental communication or communication across departments, as well as communication between persons of the same or similar status within a corporation. This communication is essential to accomplish intended objectives. 

As a result, this communication occurs among personnel with equivalent hierarchy levels. Horizontal or lateral communication is essential for seeking cooperation and mutual support to achieve the functional effectiveness of distinct organizational units.

  • External business communication

External business communication refers to interactions with people outside of the organization. These people can be clients, stockholders, suppliers, partners, regulatory organizations, etc. Email, ads, brochures, newsletters, content marketing, and other forms of external communication are common. External communication aims to facilitate communication among various organizations or entities.

Roles of business communication

The effectiveness of corporate communications affects a company’s ability to succeed. Communication is considered the lifeblood of business because of this. Here’s how important effective communication is:

  • Top to bottom

Top-to-bottom communication is an organizational communication approach in which information flows from senior management.

When major business choices are taken at the highest levels, businesses require an efficient method of communicating the decision throughout the organization. As a result, many firms adopt top-to-bottom communication to guarantee that information flows freely from senior management to IC-level personnel.

When done correctly, top-to-bottom communication can be incredibly effective. At its best, it may break down silos and give team members the confidence they need to succeed in the organization. At worst, it can hinder production and push staff to conform to an excessively hierarchical organization.

  • Peer to peer 

A lot of our daily work depends on having a good connection with our co-workers. Yes, having a good relationship with your boss is crucial, but some of us may go days without speaking to them. 

Being able to successfully interact with our colleagues assists us in getting our duties done by answering questions, exchanging information, and providing feedback. Not to mention that excellent communication can increase workplace fun and vitality.

  • Bottom to top 

It is an organizational communication strategy in which information is disseminated throughout the corporation from lower-level managers and team members. While bottom-up communication is not as prevalent as top-down communication, it can be incredibly effective. 

It not only allows employees to contribute to higher-level decision-making, but also allows them to give feedback and have confidence that it will be forwarded to senior management. 

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Why is business communication important?

The following points demonstrate the importance of business communication in an organization –

  • Democratization 

Voices of otherwise minority populations are more equitably represented in organizations that contain democratic decision-making aspects. The strategy firms use in decision making is just as essential as the decision itself. Look for ways to enhance and foster a planning culture based on enterprise-wide information sharing and data-driven communication from top to bottom.    

  • Boost motivation and morale

Business communication is critical in enhancing employee efficiency. Different plans and policies, essential issues, organizational goals, and so on are described to employees through communication, which improves their knowledge and makes them more efficient in performing their responsibilities.        

  • To build a better relationship

Communication enables workers and management to express their thoughts and requirements. Healthy labor relations are critical to the success of any firm, and it helps sustain peace in this situation.

  • Job satisfaction

Effective, fair and easy communication improves mutual connection and understanding between employees and management. This contributes to higher satisfaction levels among employees who work hard to attain their objectives. 

  • Higher productivity

Effective business communication boosts employee productivity by encouraging teamwork. It fosters an environment of trust and understanding among employers and employees. Cooperation with employees and understanding their wants and desires are required for effective communication. 

Employees can complete their responsibilities more successfully and efficiently this way. Furthermore, excellent communication reduces the possibility of making mistakes during their task.

  • For efficient functioning of the business

Managers’ operational efficiency improves as a result of effective communication. With fair communication, managers can accomplish many managerial activities, such as planning, directing, organizing, controlling, and so on. Furthermore, effective leadership can take place if communication is effective. A proper and smooth company communication system is required for qualitative leadership actions.

  • Helps in decision making

Effective decisions necessitate current knowledge. Using good communication, managers can get information from various sources and use it to make sound decisions.        

  • Proper planning 

Organizations may develop excellent plans and policies through effective business communication. These strategies and policies must be based on accurate information. Managers must communicate policies and plans within the organization to implement or execute them on time. They can convey strategies and policies to internal and external stakeholders through effective communication.

  • Minimize conflicts

Different business parties can exchange information more smoothly with excellent communication. As a result, there are fewer conflicts, debates, and disagreements between them. 

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7 C’s of an effective communication


Whatever field you operate in, you will need to interact professionally with others to close deals or work on projects. The seven C’s of effective communication assist you in increasing productivity and engagement by communicating messages that your audience can simply understand.

  1. Completeness 

It is necessary to communicate completely. The audience should receive all the information they require from it. The sender must take the receiver’s viewpoint into account and correctly relay the message. The following components are included in a thorough communication-

  • An organization’s reputation is built and enhanced by complete communication.
  • Additionally, they save money because no important data is lost, and if the transmission is successful, no additional expenses are needed.
  • Complete communication always offers extra details as required. It removes all uncertainty from the receiver’s mind.
  • The audience, readers, or message recipients can make better decisions because they have access to all necessary and pertinent information when there is complete communication.
  • It persuades the audience.
  1. Conciseness 

Conciseness implies wordiness, i.e. communicating what you want to say in the fewest words possible while maintaining the other C’s of communication. Effective communication necessitates conciseness. Here’s how concise communication helps-

  • It saves time while also saving money.
  • It emphasizes the core message while avoiding the use of unnecessary words.
  • Concise communication conveys a brief and important message to the audience in a minimum number of words.
  • A brief message is more enticing and understandable to the listener.
  • A brief message is not repeated.
  1. Consideration 

Consideration entails “putting oneself in the shoes of others.” Effective communication must include the audience’s opinions, background, mindset, education level, and so on. Make an effort to imagine your audience, their needs, emotions, and difficulties. 

Make sure that the audience’s self-esteem and emotions are not jeopardized. Modify your message’s terms to meet the needs of the audience while keeping your it complete.

  1. Clarity

When you are able to transmit your thoughts and opinions into the recipient’s mind, you know communication is effective. You don’t want the recipient to make assumptions or have a hazy understanding of what you’re expressing. 

Only when they completely grasp your message will they be able to make the appropriate decision. It might occur when you employ plain and straightforward language to express your point to the recipient.

  1. Concreteness

Concrete communication entails being specific and explicit rather than vague and generic. Concreteness boosts confidence. Simply delivering your message through statements and questions will not captivate your audience. It is important to back up your claims with appropriate facts, numbers, and statistics. Otherwise, your audience will not know whether your message is genuine or not.

  1. Courtesy

Courtesy in a message indicates that the message should reflect the sender’s expression while also respecting the receiver. The sender should be honest, polite, prudent, contemplative, empathetic, and enthusiastic.

  1. Correctness

Communication correctness implies that there are no grammatical errors in communication. Information correctness or factual accuracy is important in both verbal and nonverbal communication. You must choose the appropriate words at the right time while also ensuring that the information is reliable.

Communication barriers

We jeopardize ourselves and others when we fail to communicate properly, regardless of the mode of communication: spoken, nonverbal, written, listening, or visual. Apart from physical and technological hurdles, there are a few communication barriers that every employee and management should seek to eliminate.

  • Cultural differences

Understanding cultural differences in communication is critical. You must think globally; remember that in Japan, one’s surname comes before their given name. There may also be regional differences within the organization’s limits, and failing to appreciate cultural differences could insult someone.

  • Inability to listen to others

Active listening is a significant component of effective communication. You can’t engage with someone if you’re not listening to them because you’ll make assumptions about their needs based on your preconceptions rather than facts.

  • Lack of transparency and trust

When there is a lack of transparency and trust, it is difficult to express anything. For example, if your employees believe you are withholding something, they will be worried, and some will speculate, making it more difficult for them to absorb any attempt you make to communicate with them.

  • Communication style

Everyone has a unique style of communicating. Some people are quite straightforward, while others choose to be more oblique. Some employ specific facts, while others rely on broad strokes, and so on. Sometimes one individual is so entrenched in their communication style that they find it difficult to communicate with others who use a different style.

  • Conflicts in the workplace

Conflict can arise for a variety of causes, and when it happens, it impedes efficient communication. What is crucial is that you strive to resolve the issue, not the nature of the conflict. When disagreement is not resolved, it escalates, and individuals begin to take sides, making effective communication even more difficult. 

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Examples of effective business communication

People communicate with one another to share ideas, express feelings and opinions and solve issues. Errors arise when communication is not delivered or received as planned. You may improve your communication abilities by practicing both verbal and nonverbal communication.

  • Nonverbal communication

Body language is another term for nonverbal communication. Nonverbal communication demonstrates to people that you are prepared to communicate effectively by maintaining eye contact, sitting attentively, and positioning your body to face the person speaking. Folding your arms across your chest, clenching your fists, and gazing downward indicate that you are distracted or uninterested, which might impede the conversation. 

  • Be open-minded

Maintain an open mind to facilitate efficient conversation. Avoid placing judgment on or criticizing communicated messages. You do not have to agree with the other person’s beliefs and opinions, but you must respect them.

  • Active listening

Active listening allows you to gain a better grasp of the thoughts and feelings of another individual. To display this communication ability, concentrate your attention on the person speaking. Interrupting someone else’s speech might disrupt the flow of the conversation.

  • Compromise

It is important to compromise while you’re communicating with someone. When an issue arises, both persons must work cooperatively to develop a list of prospective solutions as well as agreed-upon trade-offs.

Final word

Effective communication is crucial in assisting employees in forming a social circle or bond. Some firms have an open culture or work environment in which employees at all levels are free to speak with one another and with their supervisors. Other organizations prefer to communicate using a hierarchy or chain of command. 

Effective business communication plays a significant role in providing a platform for the business to outperform its competition by building a healthy working environment. If you are looking to upskill yourself in any aspect in order to attract lucrative job opportunities, consider checking out the wide range of MBA courses offered by Manipal Academy of Higher Education (MAHE) on the Online Manipal platform and pave the way for a bright career.

Key takeaways:

  • Sending and receiving effective communications within a corporation, organization, or business is referred to as business communication.
  • The goals of corporate communication are to build relationships, encourage learning, foster trust, and promote a favorable public image.
  • Business communication takes place internally, laterally or externally.
  • There are three possible directions for business communication: upstream, downward, or peer-to-peer.
  • Common communication hurdles might hinder or restrict business communication. Barriers to effective communication can skew a message or prevent someone from grasping its meaning.
  • A process that is constantly evolving through assessment, observation, and implementation change is business communication.

Virtual placement drives: Breaking barriers for online students

With the shift to an online mode of learning, many educational institutions have begun offering virtual placement drives lately to provide online students with valuable employment opportunities. Virtual placement drives have grown in popularity over the past few years to help online students looking to acquire practical working experience. While conventional on-site placement drives are still a crucial component of the conventional educational system, virtual placement drives have some special advantages. Virtual placement drives provide a wider range of opportunities to help online students surmount the challenges they experience while looking for employment opportunities. 

You can also read: How online learning bridges the skills gap and improves placement outcomes.

What are virtual placements?

Virtual placement drives take place completely online in comparison to on-campus placement drives. Institutions usually link alumni and students to enterprises online to help online students bag employment opportunities that will aid them in building their careers. Online placement drives frequently involve several screenings, tests, and evaluations that are conducted virtually rather than in-person. Hiring managers use resources such as video conferencing tools, chat rooms, and online screening tests to hire online students through virtual placements. Additionally, virtual placements open up diverse opportunities for online students as it connects them to businesses from different parts of the country. 

Benefits of virtual placement drives for online students 

Virtual placement events for online students have several advantages that can aid in job placement and career launching. Discussed below are some of the advantages of virtual placement drives.

  • Access to a plethora of opportunities 

Online students have access to employment possibilities from all over the globe, thanks to virtual placement drives. They can register for jobs in various cities, states, or even overseas countries as long as they’re connected to an internet connection. This makes opportunities accessible to them that they might not have otherwise. Regardless of where they live, they can register for apprenticeships and entry-level employment opportunities that suit their passions and skill set.

  • Increased flexibility 

Virtual placement campaigns allow students to participate in interviews from the convenience of their homes. They do not have to stress about making lengthy trips, taking time off work, or skipping courses. They can arrange interviews at their leisure while engaging in them from any location worldwide. Students who must balance their education with other commitments like vocations or household obligations will particularly benefit from this.

  • Level playing field 

A level playing field is created for all candidates participating in virtual placement drives, independent of their past or position. The chance to demonstrate one’s abilities and skills is the same for both traditional university students and online students. Based on their merits and qualifications, they are eligible to vie for the same positions and opportunities as other hopefuls. This is crucial for students from disadvantaged backgrounds who may not be privy to the same opportunities and amenities as their peers.

  • Lower expenses 

It can be costly to attend in-person placement events, particularly for online students who may have to travel far to do so. Virtual placement sessions do away with the need for lodging and other related expenses like travel. Online learners can thus save money and use it to further their schooling or their personal development.

  • Building professional connections 

Every career requires networking and developing connections with other professionals, but for online students, it can be especially difficult because they might not have numerous possibilities to interact with experts in their area. Virtual placements can give online students beneficial networking opportunities by placing them in sync with experts in their field. For instance, students might have the chance to work with a marketing firm and communicate with practitioners in the field through a virtual marketing placement. This enables participants to develop connections with experts who may be able to offer guidance, career chances, and even mentorship.

  • Exposure to diverse industries 

Online students who participate in virtual placement drives get the chance to research various businesses and sectors. They can gain knowledge of various employment functions, career options, and workplace cultures. They can converse with recruiters from various businesses and learn useful information about the recruiting procedure. They will be better able to choose a job that suits their abilities, passions, and beliefs, thanks to this exposure.

  • Enhanced communication skills

Virtual placement drives depend on online communication channels like chat, email, and video conferencing. This means that students taking classes online have the chance to improve their communication skills and illustrate their aptitude for working in a technologically advanced setting. Even if they aren’t in the same geographical location, they can show that they can communicate clearly with prospective employers. This is a worthwhile ability in the modern digital era, where remote jobs and virtual collaboration have grown more prevalent.

You can also read: From student to professional: A guide to placement after an online course.


Thus to conclude, virtual placement drives serve as an invaluable resource in helping online students surpass roadblocks to landing employment opportunities and gaining work experience. It thus helps online students to thrive in their academic and professional endeavors. Virtual placement drives offer the chance to network professionally, provide flexibility, and access to a broader range of opportunities to help online students surpass their difficulties. Virtual placement drives will turn into an even more significant tool for students looking to acquire worthwhile work experience as e-learning will continue to grow in the coming years. 

Online Manipal prepares all students who have enrolled for various online degrees and certifications from the prestigious universities/ institutes like Manipal university jaipur (MUJ), Manipal Academy of Higher Education (MAHE), and T.A Pai Management Institute for placements through industry-readiness sessions, skill assessments, resume and LinkedIn profile building, career counseling, regular job postings, and virtual placement drives.

Importance of career readiness in online education: How placement drives can help

Online education has grown in popularity among students looking to advance their education and progress in their professional lives. However, many online learners confront the challenge of ensuring that they are fully equipped for their targeted job routes after graduation. This is the point when career readiness and placement drives come into play in assisting online learners in accomplishing their objectives. 

Career readiness programs assist students in acquiring essential abilities that will enable them to develop and sustain employment. These programs, which are essential in assisting students in overcoming real-world challenges, integrate the necessary soft skills irrespective of education or experience. Learning in-demand skills and aptitude will not only prepare them for the industry but will also benefit them in the long term.

The importance of career readiness in online education

Online learning offers students the ease and adaptability to study whenever they want, from any location. However, it’s crucial to make sure that online students have the hands-on knowledge and experiences required for professional success. Online learners must be career-ready to thrive in their career paths and better prepare themselves for future success in the job arena by honing their communication, critical thinking, and problem-solving skills, as well as by getting employment experience and an understanding of market developments via placement drives. Additionally, job readiness can aid in boosting self-assurance and preparing students to adjust to unforeseen circumstances and challenges at work.

You can also read: Why placement assistance is crucial for online students: Support and guidance in landing the right job.

Essential skills and knowledge that online students need to be successful in the job market 

With the rise of remote work, online learning has gained popularity over the past few years and has emerged as a significant means of acquiring the skills and knowledge required to succeed in the job market. Online students must have the following knowledge and abilities to succeed in the employment market: 

  • Technical Skills

Students who participate in online learning must feel at ease utilizing various kinds of technology, including learning management systems, video conferencing applications, and online collaboration tools. These skills are vital for many job roles on the market nowadays, in addition to online education.

  • Interpersonal Skills

Online students must be proficient in writing correspondence, email, and video conversations. Various job roles, notably those that necessitate working remotely, call for precise and succinct communication and interpersonal skills.

Role of placement drives in career readiness

Placement drives are a critical component of every student’s career, but they are particularly important for those who have finished their online coursework. These initiatives are essential in ensuring that students are prepared for the labor force and have the skills and knowledge needed to excel in their chosen fields. The following are some ways that placement drives can help students in online education prepare for careers:

  • Industry Exposure

Students have the opportunity to engage with the industry and comprehend the diverse roles and responsibilities provided by various companies, along with gaining a thorough grasp of the recruitment process through placement drives. They gain an understanding of the different hiring phases, the skills needed, and the requirements of hiring managers. Additionally, it aids students in developing a better grasp of the skills that employers value and the trends in the market currently.

  • Creating a professional network

Students are capable of creating a professional network via placement drives that will benefit their future job prospects. Professional networks through placement drives. They have the opportunity to network with companies, recruiters, and other experts in their areas of interest. Future leads on job postings, mentorship chances, along with additional professional guidance can be sought through these associations.

  • Developing skills

Placement drives frequently include several tests and interviews that give students a chance to present their abilities revealing their competencies and flaws. Students can then focus on developing their skills following their strengths and weaknesses, which may assist them in becoming better prepared for the workforce, thanks to this procedure. Also, these events give students a chance to improve their communication skills, enabling them to articulate their abilities, achievements, and goals to prospective employers in a way that will help them in future job interviews.

  • Feedback and development

Employers and recruiters frequently provide feedback to students during placement drives on areas where they need to grow. This input can be extremely helpful to students as they advance in their careers as it enables them to pinpoint their areas of weakness and focus on developing their strengths. They gain a better understanding of what is required of them to succeed in their chosen profession as well as what is expected of them by employers.

  • Augmenting employability and recognizing corporate culture

Placement drives are an excellent opportunity for learners to display one’s abilities and increase one’s employability. They may be better able to comprehend industry standards after going through the hiring process and work to live up to them. Furthermore, students can gain a greater understanding of the industry culture and values through placement drives. They can use it to determine whether the organization matches their goals and ambitions for their careers and is an ideal match for them.

  • Closing the gap between academia and the industry

Placement drives are essential in forging connections between both academia and industry. These initiatives give students exposure to the hands-on aspects of their subject matter and give them a chance to develop skills, knowledge, and experience relevant to a particular industry. Students can apply their classroom learning to real-world situations and gain a better grasp of the needs and specifications of the industry through internships and apprenticeships. They become more marketable and industry-ready as a result, and the information and skills from their academic training are kept current and useful.

You can also read: From student to professional: A guide to placement after an online course.

Wrapping up

Career readiness programs are necessary to fill in the gaps and flaws of the “one size fits all” educational system and give students a chance to develop both their technical abilities and personalities to thrive in the future. Students can better understand the demands and expectations of their chosen field through placement drives, which can assist them in making choices regarding their career path. 
In conclusion, placement drives are essential for preparing students for careers in online learning. Online Manipal provides placement assistance to prepare students for the workforce, regardless of the career or industry they choose. Students are given the exposure, practical knowledge, and skills they need to thrive in the workforce, increasing their employability and preparing them to take on the challenges of their chosen profession. Therefore, students must take part in placement drives and take maximum advantage of this opportunity to launch their careers.

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    Manipal University Jaipur

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