2022 roundup: Top 10 blogs on marketing you must read Posted on December 30, 2022February 9, 2023 by Sagar Kumar In this tech-dominant era, marketing has emerged as one of the popular career alternatives to the IT industry. In fact, marketing is important even to promote software products. So, what is marketing? In simple words, marketing is the process of promoting the products and services of a company. It is a diverse and dynamic field that includes everything from creating brand awareness to organizing campaigns to increase sales. Career opportunities in Marketing Marketing is an ideal career for candidates with great creative abilities and analytical prowess. Today, marketing has become one of the top career choices for not only individuals from commerce or marketing backgrounds but also diverse domains. Besides providing a wide range of lucrative employment opportunities, marketing offers you job satisfaction as it tickles your creative senses and makes you stay up to date with the latest developments in the business world. According to the report by Statista, marketing jobs are expected to increase by 10% during the period 2020 to 2030, which is significantly a faster rate compared to the other job domains. How can you kickstart your career in Marketing If you’re someone who’s looking to seek a career in marketing, you can choose an MBA degree with Marketing specialization. An MBA in marketing equips you with the knowledge and skills needed to become a future-ready professional. You get to learn various key marketing concepts like digital marketing, SEO optimization, marketing analytics, and integrated marketing communication. Today, many students are preferring to enroll for an online degree due to the Covid-19 pandemic scare. People realize that it is the best way to continue their learning in these testing times. Besides, one can get a legitimate online degree that’s equivalent an on-campus degree and the same has been confirmed by the University Grants Commission (UGC) in one of its official statements. Online Manipal’s MBA in Marketing is the right course for you If you are considering enrolling for an online MBA in marketing, you can choose Online Manipal. It is the e-learning platform of reputed universities such as Manipal University Jaipur (MUJ, Manipal Academy of Higher Education (MAHE), and T.A. Pai institute of Management (TAPMI). Online Manipal’s MBA program is a great option for students and working professionals who are looking to advance their career in this domain. In addition to the course offerings, Online Manipal’s editorial team brings you several informative and interesting articles on marketing that can help you gain insights into the scope and career options in marketing. Take a look at the top 10 articles on marketing that were published in 2022 by Online Manipal. List of top 10 blogs on marketing in 2022 What are the 7 Ps of marketing? The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service. Read more to know about the 7 Ps of Marketing. What is consumer behavior, and why is it important? Consumer behavior is the study of how consumers make decisions, influence each other, and behave in a market environment. It can be defined as the study of all factors that influence consumers’ choices, actions, and attitudes toward the marketplace. Read to know what consumer behavior is. The 4 C model of Marketing The 4 Cs of Marketing are Customer, Cost, Convenience, and Communication. These 4 Cs determine whether a company is likely to succeed or fail in the long run. This model helps businesses of all sizes compete with each other. By understanding your target audience, you can offer better products and services tailored to their needs. Learn more about 4 C model of marketing. Why choose an MBA in Marketing? MBA in Marketing has excellent potential as a career option given the compensation and the skills you will have post completion of the degree. Pursuing an MBA in Marketing from an esteemed university opens up new career opportunities for students as well as working professionals who wish to step into managerial roles. You may like to know why you should choose an MBA in Marketing. What is Marketing Analytics? Benefits, tools, scope, and careers Marketing analytics is a practice that uses data to understand how your customers interact with your brand. It allows you to make better business decisions by knowing who your customers are and what they want so that you can serve them better. Learn more about what marketing analytics is. Online MBA marketing course syllabus The MBA marketing syllabus is structured so that learners get a complete walkthrough of various marketing and management techniques. It teaches aspirants how to succeed in sales, advertising, growth hacking, and other business concepts. The course can be pursued completely online and has a duration of 24 months, divided into four semesters. Read to know more about online MBA marketing course syllabus. Important concepts to learn during an MBA in Marketing Branding, advertising, promotions, and sales make up the entire marketing field. Marketing’s primary objective is to boost product and service sales. An organization’s profitability is directly connected to its marketing performance due to the significant value firms place on this function. Understand the important concepts you will learn in MBA in Maketing. AI in digital marketing: Future of AI in the marketing industry? In this fast-paced world, it is important to stay ahead with the latest trends and embrace new technologies today to reap the greatest benefits tomorrow.AI has dramatically reshaped the landscape of marketing and will increase the opportunity for marketers to transform the dynamics of digital marketing in the future. Learn more about the role of AI in digital marketing. The 4 A model of Marketing The 4 As of marketing is a strategic framework that helps you increase your success. Today, the 4 As of marketing have become the standard for business and marketing strategy. It is a customer-oriented marketing approach that focuses on four elements, Acceptability, Affordability, Accessibility, and Awareness. Read to know more about 4 As of Marketing How to become a marketing manager in India? A marketing manager’s job entails supervising the marketing strategy and implementation for a company or its products and services. Using smart, modern marketing techniques, marketing managers help increase brand recognition and draw new clients to the business. Read to know more about how to become a marketing manager in India. To further explore many other interesting articles related marketing, you can visit our blog page. Marketing is domain of work that’s seen great advancement in the recent years and continues so in the future. An online MBA in Marketing through Online Manipal can help launch your career in marketing.