Why choose an MBA in Marketing?

In the dynamic landscape of business, where innovation and strategy intertwine with consumer behavior and brand dynamics, the pursuit of a Master of Business Administration (MBA) in Marketing emerges as a transformative journey. One of the most in-demand MBA specializations and also a popular one in marketing. If you are someone intrigued by the intersection of creativity and business acumen, Marketing specialization in MBA is the best choice for you. . If you are wondering “why MBA in marketing?” then read this blog to find out more. 

Read more: Reasons why marketing could be your dream career

What is an MBA in Marketing?

An MBA in Marketing is a postgraduate degree program that focuses on equipping individuals with a deep understanding of marketing principles, strategies, and practices within the context of business management. This program is designed to enhance students’ knowledge and skills related to various aspects of marketing, enabling them to effectively navigate the complexities of modern marketing in a dynamic business environment.

Why MBA in Marketing?

Marketing is not only an in-demand domain, but also offers a wide range of career opportunities across sectors and domains. Here’s why you should choose an MBA in Marketing.

Dynamic domain

Marketing is a dynamic domain that could land you the best of the marketing roles available in the job market. MBA in Marketing enhances your knowledge of product development, brand enhancement, business development, advertising, and other marketing skills. In this digital world, marketing is no longer a simplified concept as it used to be a few decades ago, big data has given insight into information that can be used by marketing personnel to enhance customer experience, and the MBA in Marketing helps you get a complete perspective of this changing trends and helps you develop skills to keep a pace with it

In-depth  marketing knowledge 

A specialization degree gives you a deep and thorough knowledge of the respective domain. Similarly, a student gets to learn many subjects in the 2-year program, including finance, marketing, human resource, and management accounting. Apart from getting knowledge from these diverse subjects, you will be imparted with hands-on experience doing various projects.

Read more: What is marketing analytics?

Broad skill set

The MBA curriculum usually covers a wide range of business topics, including finance, strategy, operations, and leadership. This broad skill set can make you a more well-rounded professional and give you the ability to understand how marketing fits into the larger business context.

Better earning potential

A master’s in marketing can help you get a good package. The career progress and salary of an MBA grad in marketing depend on their capacity to innovate. For example, a creative and self-driven marketing manager may rise through the ranks and could become a product development manager or even vice president of marketing in an innovative organization. As you grow in the field, the reward in terms of salary and variable pay, including commissions, can be huge.

Entrepreneurship

If you’re considering starting your own business or working in a startup environment, an MBA in Marketing can equip you with the skills needed to understand market trends, create effective marketing plans, and build a strong brand presence.

Communication skills

People usually struggle with communicating their ideas and thoughts properly, even sometimes in their native language. Lack of communication skills often leads to confusion and chaos amongst your team. An MBA is structured to provide you with in-depth knowledge in marketing that could help you to communicate easily even with an experienced person in the marketing domain.

Wide range of job opportunities

Every organization requires a marketing department for brand promotion. Marketing professionals are in demand in every industry, such as retail, IT, hospitality, banking, media, and FMCG. After pursuing an MBA in marketing, you can pursue job roles like product manager, brand manager, social media marketer, digital marketing manager, and more.

Read more: Reasons why marketing could be your dream career

Careers after MBA marketing

Here are some of the top career options you can explore after MBA in marketing

Job role	Average salary
Product Manager	INR 22 LPA
Brand Manager	INR 14 LPA
Marketing Manager	INR 12 LPA
Sales Manager	INR 10 LPA
Business Development Manager	INR 10 LPA
Advertising Manager	INR 9.8 LPA
Digital Marketing Specialist	INR 7.2 LPA
SEO Manager	INR 7.2 LPA
Social Media Manager	INR 5 LPA
Marketing Research Analyst	INR 5 LPA

Source: Glassdoor

Read more: Best marketing jobs in India

Top industries you can work after MBA Marketing

Every organization requires marketing to promote their product or service. After completing your MBA in marketing, you can explore career in multiple industries, like-

• Technology
• Healthcare
• Advertising
• Entertainment
• Finance
• Retail
• Gaming
• Telecommunications 

Subjects covered in MBA marketing

Below mentioned the the course curriculum for MBA in Marketing.

Semester 1 

• Management Process and Organizational Behavior 
• Business Communication 
• Statistics for Management 
• Financial and Management Accounting 
• Managerial Economics 
• Human Resource Management 

Semester 2

• Production and Operations Management 
• Financial Management 
• Marketing Management 
• Management Information System 
• Operations Research 
• Project Management 

Semester 3

• Research Methodology 
• Legal Aspects of Business 
• Sales Distribution and Supply Chain Management 
• Consumer Behaviour 
• Retail Marketing 
• Marketing Research 

Semester 4

• Strategic Management and Business Policy 
• International Business Management 
• Business Leadership 
• Services Marketing and Customer Relationship Management 
• Advertising Management and Sales Promotion 
• E-Marketing 
• International Marketing 

Read more: What are the 4A’s of marketing?

Key skills you get after MBA in marketing

Here are some of the key skills you will learn with an MBA in marketing 

• Market research and analysis
• Strategic thinking and planning
• Understanding consumer behavior
• Brand and product management
• Digital marketing
• Leadership and team management
• Communication and presentation skills

Read more: MBA Marketing course syllabus

Pursue an online MBA in Marketing through Online Manipal

Manipal University Jaipur offers an online MBA in Marketing program that gives you in-depth knowledge about all aspects of marketing and equips you with the key skills required to sustain in the competitive job market. This program helps you become a next-gen marketer by boosting your theoretical proficiency and elevating your career overall. Check out this program on the Online Manipal website.