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Best marketing jobs & careers to pursue in 2023

The marketing industry is one of the most sought-after jobs in India. However, it is also an extremely competitive field with limited openings, so you need to be on top of your game to get into it. In order to help you stand out from the rest of the crowd, the articles provide a list of top companies hiring marketing professionals and their job profiles.

The marketing sector is a vibrant and dynamic environment with many opportunities for career growth. With the help of technology, marketing jobs can be done anywhere in the world, making it one of the best options for those interested in working remotely. 

What does a marketing job require?

There are no specific education requirements for this field. However, the more education you have, the better your chances of getting a job in the future. In addition to education, there are some skills that will help you become more competitive in this industry. 

These skills can be learned through training programs or on-the-job experience and include:

  • Creativity – Use your imagination to come up with new ideas for products and services
  • Persistence – Don’t give up until you find solutions to problems
  • Strong communication skills – Be able to explain your ideas clearly so other people understand them

Demand for marketing jobs in India

Demand for marketing jobs in India is increasing at an exponential rate. The growth of industries, especially the healthcare industry, has necessitated the need for marketing professionals.

As a result, demand for skilled marketers is on the rise across all sectors as companies look to hire the right talent pool. For instance, leading Indian IT firm Tata Consultancy Services (TCS) increased its hiring target to 1 lakh employees by 2020 from current levels of less than 90,000 now.

To know more about how to land a job in the marketing sector, read A guide on how to get a job in the marketing sector.

Top marketing jobs to look out for

Digital marketing has become a vital part of businesses’ strategies, and it is expected to continue growing at a rapid pace. According to research, India is among the fastest-growing digital advertising markets in the world. Let’s check some of the top marketing jobs:

Digital Marketing

Digital marketing is the use of the internet, mobile phones, apps, social media, and other digital devices to market your business or services to consumers. Digital marketing channels are the avenues used to reach consumers through various online platforms. It includes email, search engine optimization (SEO), social media, display advertising, and more.

Brand Marketing

Brand marketing is the process of building, communicating, delivering, and maintaining brand equity. It’s focused on building a brand through advertising and other promotional activities, and it’s about how a company builds its reputation in the minds of its target audience.

Content Marketing

The goal of content marketing is to create compelling content that engages your target audience and encourages them to take action. Your content should be highly relevant to your customers’ interests, so you can build trust with them over time. 

Product Marketing

Product marketing is a hybrid role that combines elements of product management and traditional marketing. It’s one of the fastest-growing roles in today’s business world, especially for companies looking to expand their portfolio of products/services by leveraging new technologies.

Product marketers are responsible for identifying and understanding customer needs, creating content around those needs, and then communicating this to customers through various channels. 

Performance Marketing

Performance marketing is a form of marketing that rewards customers for taking a specific action. It can include making a purchase, filling out a form, or signing up to be notified when something new is available. It’s also called “retargeting” because you are retargeting visitors who have already been to your website (and have indicated an interest in your products or services).

Marketing Analyst

A marketing analyst is a person who analyzes information from various sources and uses that analysis to help companies make decisions regarding their product or service. A marketing analyst can work in different areas, including but not limited to: market research, strategic planning, communications and public relations, advertising and promotion, brand management, and customer relationship management (CRM). The tasks involved depend on the analyst’s role and are among the important marketing job titles.

Management Consultant

A management consultant is a professional who provides advice to organizations on how to improve their performance, often on an interim basis. Management consultants work with organizations to improve efficiency, effectiveness, and productivity.

To know more, you can check out How to become a marketing manager in India?

Top digital marketing jobs

Digital marketing job requires the right mix of skills, knowledge, and experience. It is an exciting career option that offers a wide range of opportunities. The role of a digital marketing analyst is to help businesses grow their revenue by providing insights into their customers’ behavior. It can be achieved by using different data analysis methods such as survey research, qualitative interviews or focus groups, direct observation, and content analysis.

SEO analysts

The role of an SEO analyst is to optimize websites for search engines, as well as monitor their performance to make improvements toward achieving business goals. The position requires strong analytical skills and knowledge about various aspects of search engine optimization (SEO), including concepts such as keyword research and analytics reporting.

An SEO analyst is expected to perform the following tasks:

  • Scan websites for relevant keywords that can be used in their site optimization efforts. It involves evaluating competitors’ keyword usage and analyzing keyword data from large search engines such as Google, Bing, and Yahoo!
  • Use keyword research tools like SEMRush or Keyword Planner by Google that provide insight into what customers search for on the internet (i.e., which keywords are used most often). 

Content writing

Content writing is the creation of original written material for publication. It can be done by any size or type of organization, from a small business to a large corporation. Content writing may include both creative and technical aspects: the latter (known as copywriting) involves research and editing; the former (known as editorial) requires an understanding of content and audience needs.

Content writers write for digital channels like blogs and websites, magazines and newspapers, and social media posts.

Social media marketing

Social media marketing is a form of online marketing in which brands and businesses use social media platforms to promote their products or services. It is done for free but has proven to be quite effective.

Email marketing

Email marketing is the process of sending emails to customers to promote or sell products or services. It is a strategy that can generate leads and sales, build relationships and increase brand awareness.

Email marketing has become an important tool in digital marketing because it allows you to reach a large audience at once, giving you access to more potential customers than traditional forms of advertising, such as print ads or billboard posters.

Digital product managers

Digital product managers are responsible for the user experience of digital products. They are also responsible for the entire life cycle of a product, from development to marketing and sales. In addition, they are involved in identifying new technologies that can improve the performance of existing products or create new ones.

Digital Product Managers should be able to:

  • Understand how users interact with your product(s). You need to be able to analyze data and use it effectively when developing new features or making internal improvements
  • Identify high-value opportunities in your business model. It includes identifying areas where you can improve existing offerings so customers will be more likely to purchase them again or recommend them to friends.
  • Create complex solutions involving multiple departments within an organization while keeping everyone on track toward common goals

Top companies for marketing jobs in India

Let’s check marketing jobs in top MNC companies:

Infosys

The company has over 250,000 employees and a presence in more than 50 countries. It is one of the largest IT firms in India and offers various job opportunities for candidates with marketing degrees or experience.

TCS

TCS offers a good number of jobs for those who want to work in the IT industry. With 13 campuses and offices across India, it provides ample opportunities for freshers as well as for experienced professionals.

HCL Technologies

The leading $4 billion (revenue) global technology organization offers several career opportunities to marketers with marketing degrees or previous experience. Its headquarters are located in Noida, Uttar Pradesh, but additional offices are present across North America, Europe, Japan, and India itself, where they provide employment facilities to nearly 90000 people worldwide.

Accenture

Accenture serves clients across multiple industry sectors such as financial services (banks), retail & consumer products, healthcare & pharmaceuticals, etc., which means that candidates have plenty of options when it comes to applying their skills toward making an impact on projects that matter most.

Prepare for a career in marketing sector with an Online MBA through Online Manipal

Manipal University Jaipur provides a variety of online courses through its online platform, Online Manipal You can advance your career to executive and managerial positions and increase your income by pursuing an online MBA in Marketing from Manipal University Jaipur (MUJ). An MBA in marketing can enhance your skills, give you a competitive edge, and help you become knowledgeable about various marketing concepts, which will benefit your career. In terms of faculty and curriculum, MUJ’s online courses are on par with the ones offered on campus.

To know more, read Important concepts to learn during an MBA in Marketing.

Conclusion

If you are looking for a career in marketing, it is important to know what the job requires. The best way to do this is by finding out more about the industry and its key players. This will help you make an informed decision when deciding which company to work for or whether or not a certain job role suits your interests and skill set.

  • TAGS
  • Digital Marketing
  • Marketing
  • Master of Business Administration
  • Online MBA

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