Best marketing jobs & careers to pursue in 2023

Marketing is among the most sought-after carers options today. The marketing sector is a vibrant and dynamic environment filled with exciting opportunities for career growth. Irrespective of which industry or sector you look for, marketing is a must. It allows you to convey a brand’s identity, mission, and offerings that make it stand out for competitors. In this blog, we uncover the most in-demand and sought-after marketing job roles that can help you explore lucrative career options. 

Best marketing job roles 2023

Here’s a list of top marketing job roles you can explore across sectors along with salaries.

Product Marketing Manager

The role of a product marketing manager involves crafting strategies aimed at showcasing products to prospective customers in manners that elevate profits and enhance brand identity. This involves the evaluation and examination of company products to grasp their functionality. They may also be responsible to convey product advantages or attributes in a clear and captivating manner, cooperating with design, development, and acquisition teams to adeptly market products, and leveraging prevailing market trends to position products triumphantly. The average salary of a product marketing manager in India is INR 21 LPA.

Digital Marketer

A digital marketer’s primary role involves growing a brand’s online presence, reaching target audience, and driving engagement and conversions. They use email marketing, affiliate marketing, SEO, social media, and analytics tools to analyze web traffic. They identify opportunities to improve website user experience and increase conversion rates. The average salary of a digital marketer in India is INR 9 LPA.

Brand Manager

Brand managers are architects of promotional strategies for businesses. Their primary aim is to expand the audience base and enhance brand recognition. Additionally, they might undertake tasks such as analyzing consumer behaviors and market patterns, defining a brand’s demeanor, manner, and expression, devising strategies that augment brand profitability and perception, as well as furnishing reports on product sales, market penetration, and the efficacy of campaigns. The average salary of a brand manager in India is INR 14 LPA.

Chief Marketing Officer

Chief Marketing Officers (CMOs) oversee the creation and execution of diverse advertising, marketing, and promotional campaigns. They usually hold the responsibility of evaluating and improving existing marketing endeavors, conveying marketing plans and outcomes to executive teams and stakeholders, and devising inventive strategies. The average salary of a chief marketing officer in India is INR 36 LPA.

Marketing Analyst

A Marketing Analyst is responsible for assessing and interpreting data to inform marketing strategies and decisions. They use data-driven insights to optimize campaigns, target audiences effectively, and contribute to overall business growth. They monitor the effectiveness of brand campaigns, measure key performance indicators like CTR, research about customer preferences, and concise reports and visualizations to communicate insights to stakeholders. The average salary of a marketing analyst in India is INR 10 LPA. 

Content Marketer

A Content Marketer is an expert who crafts content aimed at captivating the audience of their employer or client. Their role includes generating content in various formats such as video, audio, print, or visual materials. Their primary emphasis lies in producing informative content that facilitates audience understanding and fosters a connection with the product or service. The average salary of a content marketer in India is INR 6 LPA.

Top Digital Marketing jobs 2023

Digital marketing alone has plenty of job opportunities to offer, and here are a few to mention.

Digital Marketing Manager

A digital marketing manager oversees the operations of the digital marketing team. They must be familiar with digital marketing aspects, campaigns, affiliate marketing, performance marketing, and more in order to measure results. They oversee digital marketing campaigns and ensure marketing goals are met. The average salary of a digital marketing manager in India is INR 8.3 LPA.

SEO Specialist 

An SEO specialist analyzes trends to implement the best search engine optimization process for company websites. They are a crucial part of the digital marketing team, since they focus mainly on greater brand visibility and customer reach. They focus on both on-page and off-page strategies, keyword research, and closely monitor web traffic. The average salary of a SEO specialist in India is INR 7.2 LPA. 

Email Marketing Manager

An Email Marketing Manager promotes the company or brand by sending emails to customers who have subscribed to the company’s newsletter. These emails encompass digital marketing initiatives that inform customers about offers, promotions, and company updates. The average salary of an email marketing manager in India is INR 24 LPA.

Social Media Marketing Manager

A Social Media Marketing Manager manages the brand’s presence on social media and actively engages with the audience. They post engaging content on social media to voice out a brand’s message and tone. They also come up with social media campaigns aligned with their brand strategy to increase follower base and improve brand presence. The average salary of a social media marketing manager in India is INR 12 LPA. 

Read more: Why digital marketing is a hot career choice

Top skills required for a marketing job

A marketing job role requires a set of skills required to gain expertise in this field. Let’s take a look at the key skills required for a marketing job.

Marketing strategy skills

Marketers have to constantly develop strategies to improve their brand presence and awareness. Developing marketing strategies is a key responsibility for a marketer.

Management skills

Employers are looking out for professionals not just with marketing knowledge, but also skills like management, leadership, communication & project management. 

Digital marketing skills

As a marketer, you must know to use basic tools like Google Analytics in order to measure how your website is performing. 

Content management 

Content writing and management is an essential part of marketing to get organic leads and drive organic traffic. As a marketing, it is important for you to possess basic content marketing skills to excel. 

Marketing career scope

The scope of a career in marketing is vast and evolving, offering a wide range of opportunities across industries and sectors. 

Diverse industries 

Marketing is a fundamental aspect of almost every industry, including technology, healthcare, finance, entertainment, hospitality, and more. This means that marketers can find opportunities in various sectors that align with their interests and expertise.

Global reach

In today’s interconnected world, marketing has a global reach. With digital platforms and communication tools, marketers can target audiences worldwide, expanding the scope for international careers.

Digital transformation

The rapid shift to digital platforms has transformed the marketing landscape. This has led to the emergence of digital marketing, data analytics, and online customer engagement as key components of modern marketing strategies.

Data-driven decision making

Data analytics plays a critical role in modern marketing. Marketers can analyze consumer behavior, preferences, and trends to make informed decisions, optimize campaigns, and measure success.

Personalization and customer experience

Marketers are focusing on providing personalized experiences to customers. This involves understanding customer journeys, tailoring messages, and creating meaningful interactions across various touchpoints.

Steps to explore a career in marketing

Here is a quick guide for you to explore a career in marketing

• Get an undergraduate degree

Pursue an undergraduate degree related to business or management like a BBA or B.Com, so it sets the foundation for you to gain expertise. 

• Pursue a master’s degree

Pursuing a master’s degree like an MBA in Marketing allows you to gain in-depth knowledge and skills that you require to explore a lucrative career in marketing. 

• Determine your area of interest

Marketing is a domain that offers a wide range of career opportunities like digital marketing, content marketing, social media marketing, performance marketing, and more. Choose your area of interest to find the right career path. 

• Learn new skills

Once you have understood which marketing landscape you want to navigate through, learn relevant skills that you need for the job.

Read more: Easy guide on how to enter the marketing sector

Conclusion

If you’re looking to explore a career in marketing, then check out the online MBA program offered by Manipal University Jaipur. This online MBA program allows you to enhance your knowledge, gain marketing skills, and become a future ready professional. Gain extensive knowledge through our industry-oriented curriculum and study with utmost flexibility.