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Digital marketing: The hottest career choice in 2023 

Digital marketing is one of the most sought-after career choices right now. It is a field that has made great strides in the last few years and continues to do so. The scope of digital marketing is enormous, and one can find a wide range of employment possibilities in various industries. With the ever-evolving technology, and most businesses shifting online, there is no better time to become a digital marketer than now.  

What is Digital Marketing? 

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, social media, email, and websites. The goal of digital marketing is to reach and engage with customers through various online platforms in order to drive sales and increase brand awareness. Techniques used in digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, influencer marketing, and more. 

How are businesses leveraging digital marketing? 

Every advertisement we see, every content piece we read, and every infographic image or video we see online is linked in some way to the work of a digital marketer. Technological advancements in almost every field have prompted many businesses around the world to find innovative ways to communicate with their target customers and share information. Today, smartphones have become quite affordable, and internet availability is made easy, allowing people to access vast information and make informed decisions about their purchases.  

Businesses are trying to leverage the latest technology to create strategies that help maximize their interactions with their customers. To achieve this, they have strengthened their Digital Marketing efforts. As the economy becomes more digital, Digital Marketing is gaining more prominence with every passing day, which makes a great career path for anyone. 

If you are ready to invest some of your time in learning Digital Marketing, you can have an exciting and lucrative career.  

Benefits of learning Digital Marketing 

  • High demand for digital marketers 
  • Easy to start a career. 
  • Diverse and in-demand jobs 
  • Develop entrepreneurial skills 
  • Attractive salary packages 
  • Gain business insights 
  • Helps in brand building. 
  • Allows you to start your own business: 
  • Helps in career growth 
  • Jobs unaffected by the recession 


When you learn Digital Marketing, you can rest assured that it is going to be a smart investment and will add an excellent career move! Take the opportunity to learn the insights and career prospects in Digital Marketing by enrolling in an online MBA program with a Marketing elective at Manipal University Jaipur (MUJ). The curriculum offered by MUJ is an innovative approach to shaping a professional to serve the economy in a win-win situation. It is adapted as per the latest thrust in the industries with broad coverage of both national and international integrated opportunities. Acquainting such knowledge enables students to grab the practicalities of modern business as well as job opportunities. 


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Digital Marketing
  • Marketing
  • Master of Business Administration
  • Online MBA

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