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MBA marketing course syllabus

Management

Blog Date
June 30,
2023

The field of marketing offers a wide range of career opportunities and has a promising scope for individuals interested in pursuing a career in this field. Marketing is a critical aspect of any business, as it involves understanding customer needs and preferences, developing products or services that meet those needs, and effectively promoting and selling them to the target audience. With the rapid growth of technology and digital platforms, the marketing landscape has expanded even further, creating new avenues and opportunities. 

What is an MBA in marketing? 

An MBA in Marketing is a specialized master’s degree program that focuses on the field of marketing within the broader context of business administration. It is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices, as well as develop their managerial and leadership skills. 

Also read: Why choose an MBA in marketing? 

MBA marketing: syllabus and subjects covered   

Manipal University Jaipur’s online MBA in marketing syllabus covers various areas, including market analytics, consumer behavior, advertising management & sales promotion, and international marketing, providing a strong foundation for successful marketing careers. Students gain practical insights through case studies, projects, and real-world applications, preparing them to navigate the ever-evolving marketing landscape with confidence and innovation. 

Semester 1: This semester is all about learning foundational management skills from organizational behavior and statistics for management to managerial economics and HR management. 

  • Management Process and Organizational Behavior 
  • Business Communication 
  • Statistics for Management 
  • Financial and Management Accounting 
  • Managerial Economics 
  • Human Resource Management 

Semester 2: This semester, will equip you with analytical and decision-making skills. You’ll be immersed in new learning about production and financial management. You’ll also be given an overview on managing MIS, CRM, and other international systems. We give you an overview of operations research, duality analysis, game theory, and simulation. 

  • Production and Operations Management 
  • Financial Management 
  • Marketing Management 
  • Management Information System 
  • Operations Research 
  • Project Management 

Semester 3: Take a deep dive into research methodologies, the legal aspects of business and IP, and choose from eight strategic electives to specialize in an area of your interest. 

  • Research Methodology 
  • Legal Aspects of Business 
  • Sales Distribution and Supply Chain Management 
  • Consumer Behaviour 
  • Retail Marketing 
  • Marketing Research 

Semester 4: The last semester will help you understand strategic management & business policy, international business management, and inculcate entrepreneurial skills. Get hands-on experience with project work in your chosen area of elective.  Establish networks through internships, peers, and engaging with our faculty & thought leaders. You’re ready to work towards your career goals. 

  • Strategic Management and Business Policy 
  • International Business Management 
  • Business Leadership 
  • Services Marketing and Customer Relationship Management 
  • Advertising Management and Sales Promotion 
  • E-Marketing 
  • International Marketing 

To Know more about concepts, check out this article: Important concepts to learn in MBA marketing 

Is an MBA in marketing a good option?  

Yes, MBA marketing is a good option for professionals who want a challenging and well-paying career in the industry. An MBA in Marketing helps you move up the career ladder quickly, it qualifies you to be promoted for management and executive positions in your current company.   

MBA professionals enjoy job security, attractive bonuses, and great networking opportunities. Studying an MBA degree online opens up new avenues and aspirants can travel across the world, explore cultures, and meet people. Many companies offer marketing internships to students. To excel at marketing, one has to be good at interpersonal communications, entrepreneurship, problem-solving and critical thinking, creativity, and a flair for being self-driven and motivated to learn and be the best in the industry. 

Advantages of choosing an MBA in marketing 

An MBA (Master of Business Administration) in Marketing can provide several advantages when it comes to establishing a lucrative career in marketing: 

  • Specialized knowledge: An MBA in Marketing equips you with in-depth knowledge and understanding of marketing concepts, strategies, consumer behavior, market research, branding, advertising, and digital marketing. This specialized knowledge enhances your ability to make informed decisions and develop effective marketing campaigns. 
  • Skill development: Pursuing an MBA in Marketing helps you develop a wide range of skills necessary for a successful marketing career. These skills include strategic thinking, data analysis, market research, communication, leadership, and project management. Such skills are highly valued by employers and can give you a competitive edge in the job market. 
  • Networking opportunities: MBA programs provide excellent networking opportunities with fellow students, professors, alumni, and industry professionals. Building a strong professional network can open doors to potential job opportunities, collaborations, and mentorship, which can significantly enhance your marketing career prospects. 
  • Career advancement: An MBA in Marketing can accelerate your career growth and open doors to higher-level positions with greater responsibilities and better compensation. The advanced knowledge, skills, and credibility associated with an MBA can help you stand out and qualify for managerial or leadership roles in marketing departments or even in overall business management. 

Top careers in marketing 

Add paragraph here and use this link with an anchore text in between. “You may also like: A guide on how to get a job in the marketing sector” 

Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products or services. They oversee market research, advertising campaigns, branding efforts, and customer engagement. Their goal is to drive sales and increase brand visibility. 

Read more – How to become marketing manager in India 

Digital Marketing Specialist: In today’s digital age, digital marketing specialists play a crucial role in leveraging online platforms and technologies to reach target audiences. They focus on areas such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and paid advertising campaigns. 

Market Research Analyst: Market research analysts gather and analyze data to identify market trends, consumer preferences, and competitors. They use this information to guide marketing strategies, product development, and pricing decisions. Strong analytical skills and an understanding of statistical methods are essential in this role. 

Brand Manager: Brand managers are responsible for developing and maintaining a brand’s image and reputation. They oversee brand positioning, messaging, and visual identity. They work closely with marketing teams to ensure consistent brand communication across various channels and monitor brand performance. 

Advertising Manager: Advertising managers are involved in planning and executing advertising campaigns to promote products or services. They collaborate with creative teams, media planners, and market researchers to create impactful advertisements that resonate with the target audience. Strong communication and creative skills are essential in this role. 

Public Relations (PR) Specialist: PR specialists manage an organization’s public image and reputation. They develop and implement communication strategies to build positive relationships with the public, media, and stakeholders. PR specialists handle crisis management, media relations, press releases, and organize events to enhance the organization’s brand perception. 

Career options in marketing

Also read: Best marketing jobs in India 

Master your marketing skills with an online MBA through Online Manipal 

Manipal University Jaipur (MUJ) offers an online MBA with 13 industry-relevant and new-age electives including marketing. An online MBA from MUJ helps both fresh graduates and working professionals to prepare themselves to become future business leaders in the chosen domain. An MBA in marketing covers various aspects of e-commerce, international marketing, retail marketing, advertisement, among others. You also get a chance to work on real-world case studies. Candidates who have enrolled for the course get access to live and recorded classes, webinars by experts, exhaustive-learning content, paid Coursera courses, and placement assistance.  

Conclusion 

Along with all the subjects prescribed in the syllabus, an MBA marketing graduate is groomed with leadership and teamwork skills. In the current competitive business world, there is a greater requirement for skilled professionals who are capable to think out of the box and implement those ideas. Marketing professionals and their skills are vital to every business, as they play in building a brand for the organization and their products or services. 

Disclaimer

Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.


Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Marketing
  • Master of Business Administration
  • online degree
  • online education in India
  • Online MBA
  • online MBA courses in India

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