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The marketing trends in 2024

Short-form Video Content (TikTok, Reels, YouTube Shorts, etc.) will continue to rule brand or service to audiences. Both B2C and B2B marketers have learned that getting to the point with short-form videos can be much more effective. It not only takes less bandwidth to create a short-form video, but this type of format aligns well with the fast-paced attention spans of online audiences in an array of demographics. This is why platforms like TikTok, Reels, and Snapchat have gained quick growth and marketing interest. This article will discuss the following marketing trends that are likely to gain importance in 2024-

  • Creating content reflecting the brand’s values will be key to retaining customers.
  • Native advertising/sponsored content is still valuable.
  • Influencer marketing is still crucial.
  • Leveraging AI will only increase into the new year.
  • VR and AR could be making a comeback.

For ages, marketing has been one of the most essential elements for the growth and development of any business. With the pace of time, new methods and innovations have been taking place to remain alive and meet the objectives of the organization. As the world is stepping into the dynamic realm of marketing in 2024, the market continues to evolve at a quick pace, driven by technological advancements, shifting consumer behaviors, and emerging societal trends.

In this ever-changing environment, marketers must remain active and adaptive, constantly seeking innovative strategies to captivate audiences and drive meaningful engagement with their products and brands. With each passing year, new trends emerge, reshaping the way businesses connect with consumers and navigate the difficulties of the digital age.

In this exploration of the marketing trends for 2024, we explore the key developments that are ready to shape the industry and define the strategies of forward-thinking marketers in the year ahead. From the integration of cutting-edge technologies to the prioritization of sustainability and ethical practices, these trends offer valuable insights into the evolving landscape of modern marketing and the opportunities it presents for brands to thrive in a rapidly changing world.

You will also like Marketing 6.0: Captivating the Future

Following are some marketing trends in 2024-

1. Short form video:

Most video creates a deeper connection with the potential customer base, and it is easy for brands to show the purpose of the product through video content into podcasts and text-based content. The survey shows that 53% of the marketers are ready to leverage short-form videos like TikTok, and reels and 38% will continue to invest the same amount, compared to the previous year.

2. Creating content:

To keep on the good side of the consumers, most marketers will start investing in creating content. It will help in promoting brands and will make a point of showcasing their values and views on topics that are relevant to their customers. Almost 82% of the customers want their brand to be associated with the value. Whereas 75% of consumers have cut ties with a brand over a conflict in values.

3. Native advertising:

Unlike traditional ads, which are designed to interrupt and stand out, native ads blend in and promote the brand to new audiences who might otherwise never know about it. Such ads are popular on social media, through search engine results, content recommendation platforms, or in campaigns. Instagram is one social media that promotes brands for native ads regularly. Most consumers view native ads as better and more informative than banner ads.

4. Artificial intelligence:

It is the most popular way of promoting in the era of technology. It is used for creating content such as blogs, websites, and many more. Amazon has made use of it to summarize and include key points from consumers’ feedback and reviews. It is very popular among marketers for its ability to update processes and allow marketers time to pursue other tasks and projects.

Nearly 47% of consumers have three to five pieces of content before engaging with a sales repetition, and most expect brands to create content to gain their interest. The reason for brands becoming popular worldwide is because they invest in content. Following are a few examples of content marketing trends-

1. Podcast and other audio content:

Most of the consumers across the different age groups listen to podcasts. Marketers have made use of this trend and have promoted their brands across the globe. 75% of Consumers across different age groups have been using this trend.

2. Blogging:

It has been a common marketing strategy since brands started building their website. It has been used for so long, simply because it works, so much so one in three marketers leverage their blog and website. Besides providing consumer engagement and potential conversion, blogs also offer a key benefit to marketers’ websites. Survey shows that robust blogs have more search potential and can implement SEO strategies easily compared to websites.

3. Infographics:

Infographics have the shareability and visual appeal of a nice photo and are packed with helpful data and information. This is the reason why they make themselves credible engaging web visitors and social media audiences. This helps marketers, bloggers, and content creators to tell persuasive stories. A survey shows that 88% of marketers will increase or maintain their investment in infographics in 2024.

Social media marketing is a popular channel that has become a part of almost every business’s greater marketing strategy. Consumers get authentically connected with marketers on a personal level to improve their brands. 90% of the consumers are actively using social media.

Many social media platforms are vying to become the next go-to shopping destination. Instagram shopping, Facebook shops, TikTok, etc. 71% of Gen Z prefer discovering new products on social media. Similarly, 51% of millennials depend on social media for newer products. Nearly 47% of marketers will increase their investment in social media shopping tools in 2024.

TikTok will continue to attract customers’ attention even in 2024 as 56% of marketers are likely to increase their investment in the current year. More than 50% of millennials are reported to visit TikTok whereas 38% of Gen X are reported for the same.

The table below gives an idea about marketer’s choice for opting social media.

The table below gives an idea about marketer’s choice for opting social media.

Social MediaLeverage
You Tube52%

To make business discoverable online, marketers should have to invest in SEO. The survey shows that 92% of marketers will continue to increase their investment in SEO. This will help them to optimize their business for specific types of consumers.

Though writing content is sharable, reaching out to consumers is possible only through websites or ensuring that their content gets connected to the consumers. More than 63% of marketers think that SEO tactics are most effective in promoting brands.

Voice search optimization could gain popularity as 41% of marketers are planning to increase their investment in VSO in 2024 since it is a hassle-free process of procuring information about the brand. Chatbots will continue to streamline conversational marketing. Chatbots are powered by computers and AI that automate specific tasks. AI makes sure that these bots understand consumers’ queries and give personalized responses. This helps to improve interaction over time. Most of the consumers hate to wait. It would be rather easy to speak to the chatbot and get prompt responses as it gives one service experience to the consumers. 62% of the consumers are comfortable using a chatbot. This has made 58% of marketers leverage investment in chatbots in 2024.

Here are the 8 reasons why marketing could be your dream career

The most essential component required for successful implementation and meeting the objectives of the marketers is consumer data. However, there is always a threat of getting it misused. Email ID, card information, or location information may be misused or siphoned into the wrong hands, leading to fatal situations. It will create distrust in the business, and the business may lose potential consumers.

Though many organizations have come up with additional privacy policies and measures, there is always a threat of misusing the data available. Despite such situations, 87% of marketers have rising hope in levering their investments in new marketing trends. As marketers anticipate these potential trends in 2024 and adapt strategies accordingly, they must position their brands for success in an ever-evolving marketing war out there – digitally and otherwise.

Want to establish a successful career in marketing?

Concluding this article, if you find your interest inclined toward marketing trends and want to build a career in marketing, getting an MBA degree in marketing is the best option. Getting an online MBA degree from Manipal University- Jaipur gives you the option to choose from 10 career-focused electives, such as HR, finance, marketing, operations, international business, and analytics & data science to create successful career paths in the domain and industry of your choice. If you are looking for online degree courses, MUJ also offers online BBA that equips learners with business skill sets that will make them stand out in domains like finance, marketing, sales, human resources, and more.

Management algorithmic leadership: Can AI outsmart human decision-making? 

The rise of artificial intelligence (AI) has sparked heated debates across industries, and leadership is no exception. With machines crunching data at lightning speeds and identifying patterns invisible to the human eye, the question arises: can AI make better decisions than humans? It’s 2024, and the debate on algorithmic leadership continues to buzz. While 2023 saw exciting advancements in AI-powered decision-making tools, several crucial developments have unfolded in the first few months of 2024, painting a more nuanced picture of this complex intersection. 

What is algorithmic leadership?

In the face of today’s increasingly complex business landscape, a new leadership approach is emerging: algorithmic leadership. This philosophy leverages the power of algorithms, data-driven insights, and computational thinking to empower leaders. By utilizing these tools, they can make informed decisions, optimize operations, foster innovation, and navigate the intricacies of the modern business environment. This marks a significant shift from traditional leadership models, placing greater emphasis on technology as a catalyst for organizational growth and success.

According to futurist Mike Walsh, who wrote a book titled “The Algorithmic Leader: How to Be Smart When Machines Are Smarter Than You”, an algorithmic leader is someone who has successfully adapted their decision making, management style and creative output to the complexities of the machine age. Algorithms are here to stay. The secret lies in knowing how to lead organizations that use and depend on them.

AI’s strengths in decision-making are undeniable

Algorithms can: 

  • Analyze vast amounts of data: They can process historical data, real-time information, and external factors to provide comprehensive insights into complex situations. 
  • Uncover hidden patterns: AI can identify subtle correlations and trends that humans might miss, leading to more informed choices. 
  • Reduce bias: Unlike humans prone to personal prejudices, AI’s decisions are based on objective data analysis, minimizing the impact of subjective biases. 
  • Simulate different scenarios: AI can run simulations to predict the potential outcomes of various decisions, allowing for risk assessment and contingency planning. 

Here are the key benefits and risks related to AI

AI’s evolving capabilities: 

  • Explainable AI (XAI): 2024 witnessed significant progress in XAI, enhancing the transparency and comprehensibility of AI’s decision-making processes. This allows leaders to not only utilize AI insights but also explain their basis, fostering trust and collaboration. 
  • Hybrid Learning Models: Newer AI models can combine historical data with real-time inputs and adapt to changing environments, making them more flexible and responsive to dynamic situations. 
  • Human-in-the-loop systems: Integrating human oversight into AI decision-making loops is gaining traction. This ensures ethical considerations are incorporated and allows for human intervention when needed. 

Know more about how AI enhances various job roles

Examples in action: 

  • Netflix: Uses AI to personalize recommendations, leading to higher user engagement and content discovery. 
  • Amazon: Employs AI-powered logistics and inventory management, optimizing efficiency and reducing costs. 
  • JPMorgan Chase: Leverages AI-driven fraud detection systems to identify suspicious activity and prevent financial losses. 
  • Pfizer: Uses AI to prioritize research efforts and accelerate drug discovery, contributing to their rapid response to emerging health threats. 
  • Microsoft: Leverages AI-powered hiring tools to reduce unconscious bias and promote diversity in its workforce. 
  • HSBC: Employs AI-driven customer service chatbots that can understand the context and respond more empathetically, enhancing customer experience. 

You may like to know about skills to cultivate in the age of AI

Human uniqueness remains indispensable 

While AI capabilities continue to evolve, the irreplaceable role of human leadership remains: 

  • Emotional intelligence and human connection: As remote work models become more prevalent, leaders need vital emotional intelligence to build trust, foster collaboration, and maintain team morale. AI or algorithmic leadership cannot replicate these human skills. 
  • Unforeseen challenges and ethical dilemmas: The real world is messy and unpredictable. Leaders equipped with critical thinking and ethical frameworks can navigate unexpected situations and make responsible decisions, even when AI models falter. 
  • Long-term vision and strategic thinking: While AI excels at analyzing data, human leaders possess the visionary capacity to set long-term goals, navigate uncertainty, and adapt to changing landscapes. 

This expert article discusses how AI tools propel management to new heights

Algorithmic leadership: Collaboration is key 

The most successful leaders in 2024 and beyond will approach AI as a collaborator, not a competitor. They will: 

  • Harness AI to gain data-driven insights, recognize patterns, and handle routine tasks, thereby allowing more time for strategic thinking and human interaction. 
  • Acquire a comprehensive understanding of AI system operations and the data they utilize to guarantee transparency, ethical decision-making, and informed utilization. 
  • Upskill themselves and their teams in areas like critical thinking, ethical reasoning, and emotional intelligence to complement AI’s strengths. 


In 2024, algorithmic leadership is not about AI replacing human leaders; it’s about humans and AI working together. By capitalizing on each other’s strengths, leaders can make sounder decisions, drive innovation, and navigate the complexities of the modern world. This collaborative approach will be crucial for organizational success in the years to come. 

Be relevant throughout your professional life by earning game changing online degree programs from prestigious universities through Online Manipal

Top industries you can work in after an MBA in Operations Management

The Bureau of Labor Statistics projects that the employment of operations managers will grow by 6% between 2020 and 2030 – about as fast as the national average for all occupations. Operations management is the administration of a company’s structure, methods, and processes to increase efficiency and optimize profits. As an operations manager, you are in charge of making sure a firm runs smoothly and efficiently. This involves responsibilities including managing the supply chain, supervising various divisions, and guiding day-to-day operations.

To get a lucrative career in operations management, you require the necessary skills and qualifications. An MBA in Operations Management program focuses on providing students with the information and abilities necessary to manage an organization’s operations. Students who complete this program obtain skills and expertise in areas such as process improvement, supply chain, and cost management. It makes way for improved job possibilities, greater earnings, and the chance to work in various industries, including manufacturing, healthcare, retail, and consulting. Let’s explore the industries you can work in after an MBA in Operations Management.

Industries you can work in post-MBA in Operations Management

Jobs after an MBA in Operations Management can be in the following common industries:

  1. FMCG

The fast-moving consumer products industry is evergreen. The industry makes, distributes, and manages a diverse variety of items, including food and drinks, personal care, medications, and plastics. In the FMCG industry, an operations manager is responsible for the day-to-day operations of the manufacturing plant. They are responsible for ensuring that production targets are met, quality standards are maintained, and operational efficiency is maximized. They also examine production data, identify areas for improvement, and implement plans to increase efficiency and lower costs.

  1. Consulting

Organizations from a variety of sectors are looking for operations consultants to help them overcome operational difficulties, improve performance, and cut costs. Operations consultants assist organizations in enhancing their value chains by increasing their functionality, efficiency, and growth. They assist organizations in analyzing essential procedures, optimizing management, and various other aspects of the business. They help in distribution and logistics planning, estimating demand, and determining the quantity of stocks to order.

  1. Healthcare

A collaborative survey by healthcare service provider Pristyn Care India and job portal Indeed revealed a 22.4% increase in job posts in the healthcare sector. This expansion is being driven by the increasing complexity of healthcare systems and a greater emphasis on cost management and efficiency. These problems need experienced managers to manage operations, enhance services, and maintain regulatory compliance. Healthcare operations management seeks to improve patient outcomes, optimize resource allocation, streamline procedures, and reduce costs.

  1. Manufacturing

Operations management examines each stage of the production process, from design to delivery and inventory, to ensure that operations function as effectively as possible while minimizing costs. These managers strive to decrease waste, improve goods’ quality, and increase customer happiness and corporate revenues. They are in charge of supply chain management, resource allocation, production planning and control, quality control, maintenance, inventory management, and other tasks.

  1. IT

As organizations become more reliant on technology, the demand for qualified IT operations managers increases. From 2023 to 2031, the global IT operations management (ITOM) market is expected to grow at a CAGR of 12.10%, from USD 15.23 billion in 2022 to 2030.

Operations management in IT plays a critical role in ensuring that an organization’s technological systems and infrastructure run smoothly and efficiently. They supervise the day-to-day activities of the IT operations team, administer the company’s IT infrastructure, and verify that all systems comply with the organization’s standards and rules.

  1. E-commerce

As the e-commerce market evolves, the need for e-commerce operations managers is projected to rise. Between 2016 and 2026, the Bureau of Labor Statistics anticipates a rise of approximately 2,300 new employment for general and operations managers in e-commerce. Job searchers may expect more vacancies and advancement chances in the field.

An e-commerce operations manager is responsible for inventory management, order fulfillment, and customer interactions. They improve operational efficiency, promote online sales, and boost customer happiness.

  1. Banking and Finance

Bank operations managers’ job is predicted to expand substantially faster than the average over the next decade. This expansion is being driven by the rising complexity of financial transactions, regulatory regulations, and banks’ need to improve operational efficiency and customer service.

A bank operations manager is responsible for collaborating with several departments to ensure operational efficiency, compliance with banking rules, and the provision of high-quality customer service. Their tasks also include optimizing operational procedures, managing staff, and adopting policies that are consistent with the bank’s objectives, ensuring that the bank runs smoothly and efficiently.

MBA in Operations Management with MAHE

Manipal Academy of Higher Education (MAHE) offers an online Master of Business Administration (MBA) in Operations Management program that seeks to provide professionals with the most up-to-date skills in operations management. MAHE helps students reach their full potential by offering them accessible, affordable, and industry-relevant degrees and new-age certificates from premier colleges and institutions.

  • The course possesses a more industry-oriented approach, which allows students to obtain real-world experience through various industry-related courses, modules, and projects.
  • The modules provided are focused on improving strategic thinking and decision-making abilities.
  • You can join learners from over 1,500 cities and towns in 50 countries to connect, network, and exchange ideas with a varied peer group from a variety of sectors, domains, regions, and levels of expertise.
  • Increase your chances of landing a job by taking advantage of MAHE’s career-readiness sessions, resume development seminars, and expert-led webinars, as well as virtual placement drives.


If you would like to manage resources and develop operational strategies in any of the industries mentioned above, you might consider pursuing an MBA in Operations Management to prepare for a future in this profession. According to the United States Bureau of Labor Statistics (BLS), general and operations managers can earn more than USD 160,000 per year, depending on their sector.
An MBA in Operations Management combines a traditional business administration degree with a strong focus on logistics and operations. This degree includes courses in supply chains, data analysis, project management, business forecasting, quality control, and production planning. It teaches students how to acquire effective organizational and analytical abilities, as well as how to manage a business’s planning, production, and manufacturing processes. Individuals seeking operations management jobs with an MBA may have a competitive edge over those without one.

Micro-credentials: Pioneering the next wave of online learning 

In the digital era, the paradigm of online learning is continually shifting, and at the forefront of this evolution are micro-credentials. In this new era, traditional learning models are being challenged by a wave of innovation, and micro-credentials are emerging as a powerful force in shaping the future of online learning. Micro-credentials represent compact and targeted learning experiences that provide individuals with specific skills and knowledge in defined areas. What distinguishes them from traditional degrees is their ability to be completed in a shorter period, often spanning weeks to months, without necessitating the prolonged commitment and financial investment associated with conventional educational pursuits. 

What are micro-credentials? 

Micro credentials are bite-sized, focused learning experiences that provide learners with specific skills and knowledge in a particular area. Unlike traditional degrees, which often require years of commitment and significant financial investment, micro-credentials can be completed in a shorter time limit, often ranging from weeks to months. This makes them an attractive option for individuals seeking to upskill, reskill, or simply stay ahead of the curve in their careers. 

Why are micro-credentials gaining traction? 

Several factors are contributing to the rise of micro credentials: 

  • The skills gap: The rapid pace of technological change is creating a growing skills gap between the workforce and employer needs. Micro-credentials offer a targeted approach to addressing this gap by equipping learners with relevant skills on short timelines. 
  • The rise of lifelong learning: The traditional linear career path is no longer the norm. In today’s dynamic job market, individuals must be adaptable and continuously update their skill sets. Micro credentials cater to this need by providing flexible and accessible learning opportunities throughout one’s career. 
  • Accessibility and affordability: Compared to traditional degrees, micro-credentials are often more affordable and accessible, making them an attractive option for individuals with limited time or financial resources. 
  • Technology-enabled learning: Advancements in e-learning platforms and delivery methods are making micro-credentials even more accessible and engaging for learners. 

Read about the transformative impact of our online degrees in the lives of our graduates.

Benefits of micro-credentials: 

Some benefits of micro credentials include-

  • Focus on specific skills: Micro credentials provide learners with targeted skill development rather than broad-based knowledge. This enhances their employability and career prospects. 
  • Flexibility and convenience: Learners can choose micro-credentials that fit their specific needs and learning styles and complete them at their own pace. 
  • Industry relevance: Micro-credentials adapt to dynamic industry needs, ensuring learners acquire the latest, in-demand skills. Regular updates and new offerings keep content current and aligned with industry trends. 
  • Adaptive learning paths: Adaptive learning technologies personalize the experience, tailoring content to individual needs. Learners progress at their own pace, reinforcing understanding before advancing. 
  • Global accessibility: Online micro credentials break geographical barriers, providing access to high-quality education worldwide. Learners engage with diverse backgrounds, fostering a global learning community.
  • Recognizable and verified achievements: Micro-credentials often come with digital badges or certificates, providing tangible evidence of skills. Recognizable credentials from reputable institutions enhance their value in the job market. 

Micro-credentials platforms: 

Here are a few online platforms that offer micro-credentials. 

Online Manipal:

Operating under the esteemed Manipal Group, Online Manipal provides a diverse range of online short-term professional development courses along with UGC-Entitled degrees. These meticulously crafted courses are designed to hone skills in critical areas such as data science, management, as well as arts and commerce. 


SWAYAM serves as a Massive Open Online Courses (MOOCs) platform, providing a diverse range of online courses. Encompassing subjects from high school to higher education, the platform also includes skill-based courses. 


Coursera provides a wide range of micro credential programs in collaboration with universities and organizations. 


Like Coursera, edX offers micro-credentials from universities and institutions around the world. 


Udacity focuses on tech-related micro-credential courses, including programs created with industry leaders. 

LinkedIn Learning:

LinkedIn Learning offers micro-courses on various professional development topics, allowing you to highlight completed courses on your LinkedIn profile. 

Learn more about Revolutionizing digital learning: The Metaverse approach to personalize online education.


FutureLearn offers micro credential programs in partnership with universities and institutions. 


Skillshare provides micro-courses on creative and business-related topics. 


Kadenze is a platform for creative and arts-related micro-credential courses. 


DataCamp specializes in micro credential courses related to data science and analytics. 

IBM skills:

IBM Skills offers micro-credentials in various technology and business-related fields. 

Google career certificates:

Google provides micro credential programs in collaboration with various institutions, focusing on tech-related skills. 

The future of micro-credentials: 

Micro credentials are poised to revolutionize the way we learn and acquire skills. As the need for lifelong learning continues to grow, we can expect to see even more diverse and innovative micro-credentials emerge, catering to various learning styles, professional needs, and industry demands. The future of online learning is likely to be characterized by flexibility, personalization, and accessibility, with micro-credentials playing a significant role in shaping this new educational landscape. 

How you can make the most of your Leap Day 2024 as an online learner 

Every four years, we have an extra day in February- known as the Leap Day. Imagine having a whole day to accomplish the things you normally push aside. What would you do if you got 24 hours of extra time? Well, you can do so much to turn this day into fun and productive at the same time. As an online learner, you can see this as a bonus day or an opportunity to elevate your online learning journey. In this blog, we’ll explore how online learners can harness the power of Leap Day to maximize their learning potential and embrace personal growth. Here is a list of things that you can do to make the most use of this extra day. 

Connect with your peers 

This is a golden opportunity to connect with your peers and classmates. Engage with fellow online learners through discussion forums, social media groups, or virtual study sessions. Networking with peers not only fosters a sense of community but also provides opportunities for collaboration, knowledge-sharing, and mutual support in your academic journey. 

Virtual field trips 

As we live in a digital world, many institutions offer immersive experiences where you can explore museums, landmarks, and cultural sites around the world through virtual tours. This gives you an opportunity to see places that you can’t visit otherwise.  

Language learning marathon 

If you are a tech enthusiast, then you can go on a language learning marathon, participate in challenges, and do some fun coding. This will not only keep you engaged but can help you explore new interests.  

Masterclass binge 

If you have access to a platform like Masterclass, spend the day diving into courses taught by experts in various fields. From cooking with Gordon Ramsay to writing with Neil Gaiman, there’s a wide array of subjects to explore. 

Catchup on backlogs 

Use Leap Day to catch up on any missed lectures, readings, or assignments. Reviewing materials, you may have overlooked during the month can help reinforce your understanding of the subject matter and keep you on track with your coursework. 

Engage is self-study 

Take advantage of the extra time to delve deeper into topics that interest you. Explore online resources, watch videos, or read articles related to your field of study. Self-study not only enhances your knowledge but also allows you to discover new perspectives. 

Balance learning & get some leisure time 

While Leap Day offers extra time for learning, it’s also essential to prioritize self-care and relaxation. Take breaks, engage in activities that recharge your mind and body, and spend time with loved ones. 

Online workshops or webinars 

Look for special workshops or webinars being offered on Leap Day. Topics could range from personal development and skill-building to niche interests or hobbies. 

Set your goals for the year 

Even though you are two months into 2024, it’s never too late to set your goals. You can either start by setting short term goals like completing a challenging assignment, staying productive, dedicating time to gain new skills or long-time goals like planning your future roadmap after completing your online degree.

Digital detox 

If you are tired of looking at the screen, take a break and engage in activities like reading, journaling, meditation, or outdoor walks. Use the day to reconnect with yourself and nature. 

Debt Syndication: A Financial Strategy 

Debt syndication is a financial strategy where many financial institutions collaborate to supply a borrower with a larger quantity of financing than any individual lender could offer independently. Simply put, it is a procedure in which a collective of lenders combines their assets to give a solitary loan or credit facility to a borrower. This practice is commonly employed for projects of significant scope or financial requirements that require large amounts of resources. 

How Debt Syndication Operates?

Debt Syndication often operates in the following manner:  

Borrower’s Requirement:

When an organization, governmental body, or individual is searching for substantial funding for a project, expansion, or other financial requirements. The requested sum may exceed the capacity of a single lender to furnish.  

Lead Arranger:

The borrower designates a lead arranger or lead manager, generally a financial institution, investment bank, or a group of banks. The lead arranger assumes the task of coordinating and designing the syndication process.  

Forming Syndicate:

The primary organizer extends an invitation to additional financial institutions (lenders) to partake in the syndication. These establishments may encompass banks, financial institutions, institutional investors, and other pertinent entities.  

Due Diligence:

The borrower’s financial condition, the purpose of the loan, the risks involved with the loan, and the potential returns are all subjected to a comprehensive due diligence investigation by the lending institution.  

Loan Structuring:

In conjunction with the borrower, the lead arranger is responsible for putting together the framework of the loan. It involves setting the terms and conditions. It may include interest rates, a repayment plan, covenants, requirements for collateral, and any other pertinent data.  


When lenders provide commitments, they demonstrate their desire to take part in the process. The amount of money that each lender is willing to provide to the loan, is outlined in these commitments.  

Agreement and Documentation:

The lead arranger is responsible for finalizing the agreement and preparing the relevant documentation. It includes the loan agreement and the specifics of the syndication once the commitments are secured.  


After completion of all the necessary documentation, the amount will be transferred to the borrower by the syndicate. The money is often distributed in line with the disbursement schedule that was previously agreed upon or according to the requirements of the borrower.  

Also read How to decide on your MBA specialisation? – Online Manipal

Loan Administration:

It is common for the lead arranger to assume the responsibility of administering the loan, managing the payments, ensuring that the loan terms are adhered to. And also serving as the primary point of contact between the borrower and the syndicate throughout the loan.  


The borrower is responsible for repaying the loan by the conditions and timetable that were agreed upon. Since the amount that they have committed, each lender gets offered their proportionate part of the principal and interest payments.  

Borrowers can gain access to bigger quantities of finance, frequently at more favorable terms. It can happen through the utilization of the knowledge and resources of various lenders through the process of debt syndication. Additionally, it allows lenders to diversify their loan portfolios and potentially earn substantial returns on their investments.  It is essential to understand that the specific procedure and details of debt syndication might vary depending on the type of transaction, the partners involved, and the market circumstances that are currently in place. 

Are you planning for a career in finance?

If you liked this blog and are looking to build a career in finance, visit Online Manipal and check out the UGC-entitled online MBA degree courses. Manipal University Jaipur (MUJ) offer variety of electives in MBA, including finance, marketing, HR, and many more. With MUJ, learn from reputed faculty, receive excellent placement assistance, and network with professionals from the world over.

Also read How to explore a successful career in finance after MCom – Online Manipal

Interesting predictions on data science trends for 2024

Data science utilizes mathematics, statistics, and machine learning to analyze and extract knowledge from data, enabling industries to anticipate customer needs, make business decisions, and automate operations. However, the field of data science has evolved tremendously over the last decade. As the world grows more data-driven, businesses and organizations must adapt to stay current on data science trends and innovations.

The recent trends in data science have enhanced the working of every industry and have opened numerous job opportunities for skilled data scientists all over the globe. Let’s explore forecasted trends in data science for 2024 to understand what it has for the future.

  • Artificial Intelligence

The AI market is anticipated to reach USD 407 billion by 2027. It will allow more accurate forecasts, lower the amount of time we spend on boring and repetitive labor like data collection and purification, and empower workforces to act on data-driven insights.

  • Real-Time Data and Analytics

The capacity to analyze real-time data has become a critical growth enabler for multinational firms. The worldwide big data analytics industry is anticipated to exceed USD 655 billion by 2029. Social media platforms such as Facebook track real-time data and analyze data for advertising hundreds and tackling the spread of fake news.

  • Data Governance and Regulation

Data governance is the process of controlling data availability, accessibility, integrity, and security in corporate systems, using internal standards and regulations to manage data consumption. According to records, just 3% of data in an average company fulfills quality criteria. Thus, data governance is becoming increasingly important as firms meet tighter data privacy requirements and rely more on data analytics to enhance operations and drive business decisions.

Prediction 1: Enhanced Integration of AI and Data Science

As data becomes more and more accessible and diversified, data scientists will need to rely on advanced analytics techniques and AI algorithms to acquire useful insights. The worldwide artificial intelligence industry is expected to reach USD 1,811.8 billion by 2030.

Healthcare is one of the most promising fields where future AI and data science will leave an everlasting impact. The healthcare RPA (robotic process automation) market is projected to reach USD 6.2 billion by 2030, with a CAGR of 26.01%, compared to USD 2.9 billion in 2022.

AI algorithms and data-driven insights are also useful in assessing individual student progress, identifying learning gaps, and recommending individualized learning courses.

Prediction 2: Increased Emphasis on Ethical AI

Over the next decade, the emergence of AI will need a greater emphasis on responsible practices, the creation of ethical frameworks, and the incorporation of ethical issues into AI development processes. As per reports, in an average firm, 21% of all files are accessible to anybody. Data scientists who work with large and frequently sensitive information must follow particular ethical guidelines to guarantee that their work respects human rights, societal standards, and overall justice.

By 2024, it is expected that 75% of the worldwide population will have their data secured by privacy legislation. Industrial manufacturers are the fastest adopters of AI ethics policies, with 89% of respondents stating they already have such policies, followed by retail and tech industries.

Prediction 3: Rise of Explainable AI

AI systems are rapidly being utilized to make judgments that directly influence people’s lives. As AI systems become more complex and influential, the demand for explainable AI increases. According to the NMSC, the worldwide explainable artificial intelligence (XAI) market was worth USD 51 billion in 2022 and is expected to grow to more than USD 24 billion by 2030.

Recent trends in data science and explainable AI (XAI) seek to develop models and algorithms that provide obvious reasoning for their findings. It will allow us to correct problems, enhance system performance, and avoid repeating blunders. AI transparency can assist in overcoming bias and fairness concerns.

Prediction 4: Quantum Computing’s Impact on Data Science

The quantum computing market is estimated to be the greatest contributor to quantum technology, with a projected revenue of USD 93 billion by 2040. When quantum algorithms are used for data analysis tasks, they provide an intriguing connection between quantum computing and data science. When dealing with huge, dispersed data sets, quantum computing provides rapid detection, analysis, integration, and diagnosis. Quantum computing’s ability to handle complicated calculations is revolutionizing data science.

According to a Capgemini poll, more than 40% of firms in the telecom and governmental sectors are working on or want to work on quantum technology. Also, the bulk of the players working and developing in quantum computing are startups (40%) and institutions (33%).

Prediction 5: Democratization of Data Science

Traditionally, data access was restricted to a small set of people, such as data analysts or IT specialists. The lack of inclusion resulted in a power imbalance. Data democratization challenges this power imbalance, making data more understandable and allowing everybody to access it. This movement is all about fostering a culture in which everyone utilizes data to make decisions, resulting in more ideas and cooperation throughout the organization.

Over the following 5 years, up to 2025, worldwide data generation is expected to exceed 180 zettabytes. Making all this data accessible is, thus, important. With the rising data, even non-technical business users or individuals, such as marketing analysts, may seek access to the required data.

Prediction 6: Continued Growth of Edge Computing in Data Science

The edge computing market, valued at USD 1.734 billion in 2017, is expected to reach USD 16.557 billion by 2025, with a 32.8% CAGR from 2018 to 2025. The rise of edge computing is changing the way data is handled and evaluated.

Edge computing involves processing data closer to its source, lowering latency, and improving real-time analytics. Its potential in data science will be fully realized during the next decade. Edge computing can enhance retail stores’ customer experience by enabling faster checkouts and processing facial recognition payment data. It can also aid wildlife protection in remote areas by processing real-time poaching alerts.

How to become future-ready with MAHE

Thus, let’s delve into the future of Data Science with Manipal Academy of Higher Education MAHE. The M.Sc in Data Science by MAHE caters to industry demands and is designed specially to instill analytical and technological skills into learners.

  • MAHE’s curriculum is devised to reflect the latest advances, allowing students to keep up with new technology and trends.
  • MAHE’s MSc program caters to students of all backgrounds, introducing technical aspects from scratch to help them grasp fundamental concepts before studying advanced topics.
  • MAHE trainers are highly informed and committed to making a positive difference in students’ lives by supporting them to succeed in their chosen professions.


Data science is a multidisciplinary field that leverages digital data to revolutionize enterprises, enabling informed decision-making through technology and techniques for extracting information from massive data volumes. Recent trends for data science suggest that India’s data science employment market is quickly expanding, providing fascinating prospects for individuals in the sector. Ready to study up and face these trends head-on? Enroll in MAHE and watch your career rise.

How Gaurav Kokitkar is creating his roadmap to success in his startup through our online degree

Meet Gaurav, a determined online learner hailing from the picturesque town of Ratnagiri, Maharashtra. With a background in science, Gaurav didn’t want to pursue engineering and defied convention by following his passion for visual storytelling, embarking on a journey into the world of fashion photography with a BA degree. However, he didn’t want to pursue a career in fashion photography and wanted to pursue it as a hobby. Moreover, his attention grew towards starting a business of his own.  

It was in November 2019 when Gaurav decided to kickstart his business, when he was interning at an advertising agency in Bengaluru. This was also when the first case of Covid broke out. However, he didn’t want to pause his idea and he took the leap.  

A startup idea from his roots 

His startup idea rooted from the place he belongs to- Ratnagiri. Ratnagiri, a city in Maharashtra, is popular for Alphonso mangoes. Seasonal Alphonso mangoes are regarded as on e of the fruit’s best types in terms of sweetness, richness, and flavor. In comparison to other mango types, Alphonso mangoes are generally 20% more expensive. The Ratnagiri Alphonso mango is rather expensive, but its taste and quality make up for its high cost. Wondering how this led to his startup idea? Let’s explore.  

Organic Alphonso mangoes right from the farmers’ produce

“Wanted to help my farmers” 

“I drew inspiration from my father for my startup. He was a government employee in the agricultural sector. I was already well-connected with several farmers in Ratnagiri, which is famous for alphonso mangoes. I knew the struggles they went through to sell those mangoes. In cities, sellers make up to 20-30% of their profits selling mangoes. But, in Ratnagiri, farmers don’t make profits as most of the money is lost to middlemen, who fix the price for the mangoes. I wanted to break that chain. So, I started a venture which helps farmers sell mangoes directly to the customer. “Mymango” is an e-commerce platform that allows farmers to directly sell their produce to the final consumer.” So far, Gaurav has had over 1,000 clients in 1 year.  

Farmers who benefitted from Gaurav’s startup

“My business taught me patience” 

Gaurav’s startup experience was life altering for him. He faced new challenges every day and overcame them. The best learning during his journey was patience, he says. “I think patience is the best lesson I learnt. Because during Covid, there were many logistical issues that we had to face. From gathering the produce to packaging, the entire process was challenging. When we started off, we only had the idea but didn’t have the resources to get into the market. It was a tough period, I would say. Soon enough, we got in touch with multiple stakeholders like our delivery partners and began to distribute our products all While his business was running successfully, he decided to pursue an online MBA. 

“Wanted to gain entrepreneurial expertise” 

“During my startup journey, I was exposed to several challenges in terms of expenditures, marketing and sales. I realized that he needed to enhance in knowledge in finance. So, I wanted to pursue an MBA to gain the entrepreneurial expertise that I lacked.” 

“I enhanced my financial skills through this online MBA” 

After his research, Gaurav decided to choose Manipal University Jaipur for his online MBA. Impressed with the flexibility that the degree offers, Gaurav pursued his online MBA in Finance to enhance his knowledge and hone his financial skills. “From the management perspective, there are many subjects like HR, which really interested me. Through this degree, I realized how important it is to keep my employees happy. I always assumed they were a liability to my company. Only after pursuing my MBA, I realized that they are in fact as asset to my business and company,” Gaurav says.  

Another reason why Gaurav chose an online MBA is because he wanted to study at his own pace and time. “The weekend lectures were great. I usually study during the night, so it was easy for me to balance work and academics. The curriculum was industry relevant and helped me gain knowledge in several aspects of business. I must say that the LMS was excellent. It was user-friendly and all the content was available in one place. The LMS saves student data so efficiently that it is easier for me to revisit the same content,” Gaurav says. 

A proud online graduate of MUJ! 

Gaurav Kokitkar attending the in-person Convocation of Manipal University Jaipur

In another proud moment, Gaurav was among the first batch of online learners who graduated from Manipal University Jaipur in December 2023. Manipal University Jaipur conducted its first in-person Convocation in its picturesque campus in Jaipur. Speaking of his experience attending the Convocation, Gaurav says, “The Convocation was very well-organized I got an opportunity to meet my peers in person, after interacting with them virtually for the last two years. It was also a great experience to receive my degree certificate in person, even though the entire program was online. Meeting my classmates personally helped me establish a social connection. We also chatted a lot about our experience during the MBA course.” 

Final words 

While Gaurav is busy restructuring his business model, he is also working as a full time Data Analyst in Pune. To understand how to effectively make use of data to make business decisions, he also pursued a certification course in business analytics. Along with the zest to learn and acquire knowledge continuously, Gaurav is now a proud Manipal alumnus.  

State of Indian higher education: A data journey through AISHE reports

The All India Survey on Higher Education (AISHE) is an exhaustive annual report meticulously compiled by the Department of Higher Education. This report serves as a valuable repository of data, providing a comprehensive overview of the ever-evolving academic landscape in India.  

Recently unveiled, the AISHE 2021-22 report offers a fascinating insight into the trends, challenges, and potential trajectories shaping the course of higher education in the country. This crucial document not only highlights the current state of affairs but also serves as a crucial reference point for analyzing and understanding the shifts that have occurred over the years. 

As we delve into the rich insights of the AISHE 2021-22 report, it becomes evident that comparing this data with previous years is crucial for discerning patterns and potential areas of improvement. The report acts as a catalyst for envisioning impactful strategies to address challenges and capitalize on opportunities, thereby contributing to the continual enhancement of the higher education landscape in India.

No of Indian higher education institutes

No of colleges and universities in India

Over the past six years, a notable transformation is discernible in the number of colleges within the educational landscape of India. According to the latest All India Survey on Higher Education (AISHE) report, the country boasts an impressive count of over 45,000 colleges and 1168 universities. 

This statistical revelation underscores the dynamic nature of the educational sector, where new universities, spanning various categories, continue to emerge across the nation on an annual basis. The consistent expansion of educational institutions reflects a concerted effort towards increasing accessibility to higher education, presenting a promising trajectory for the academic sphere in India. 

Here is the checklist to identify fake universities.

Enrollment growth in Indian higher education 

Year by year total enrollments

The report indicates a 4.5% increase in student enrollment compared to 2020-21, reaching a total of 4.33 crores. This upward trajectory reflects an enduring thirst for knowledge amidst a changing world. Enrollments of female students in postgraduate programs are higher than male students. However, a closer look reveals nuanced patterns. The gender gap, though narrowing, persists with male enrollment at 51.96% and female at 47.8%. Gender Parity Index (GPI) among 18-23 years in higher education is at 1.01 in 2021-22. 

Here are the key education trends to watch out.

Gross enrollment ratio (GER) in Indian higher education

Gross enrollment ration in higher education in India.

Gross enrollment ratio (GER) is an indicator of educational progress. It calculates by dividing enrollments by corresponding population in that age group. In higher education, the cohort is 18–23-year age group and calculated based on 2011 Census. The recent report shows a marginal growth in gross enrollment ratio (28.4). From 2018-19 onwards, the GER of female is higher than male GER thanks to various women empowerment centric schemes and programs of Central and State governments.  

Shifting interests in disciplines 

Percentage of enrollments in various disciplines.

Moving beyond the headline numbers, the report reveals fascinating shifts in student preferences across disciplines. While Arts & Humanities retain their top position with 29.4% enrollment, a slight dip from 30.2% in 2020-21, Commerce & Management hold steady at 24.4%. Science & Technology, with a marginal bump to 21.1%, maintains its relevance. However, the most dramatic move comes from Engineering & Technology, witnessing a significant jump to 15.9% from 13.9% in the previous year. This surge aligns with India’s focus on technological advancement and skilled workforce development. 

Distance education trends in India.

The AISHE report shines a spotlight on the democratizing force of distance education. Student enrollment in this distance education has been plateaued from 2020-21 to 2021-22. Total enrollments as per the latest data is 24.46 lakhs a slight drop from previous year (24.78 lakhs). There was a sudden spike in 2020-21 from 2019-20 (17.7 lakhs), that was arrested in 2020-21.

On the remote learning front, the advent of online education has propelled learning opportunities for students in higher education. More than 40 top-ranked universities such as Manipal University Jaipur (MUJ) launched their online degree programs in 2021. Online education enabled students to learn from anywhere anytime use any device they have. Ultimately, it intensified the democratization of education. 

You may like to read about pros and cons of online learning.

Pupil-teacher ratio 

Students-teacher ratio

Pupil-teacher ratio is one of the indicators of the quality of education. The PTR in Universities and Colleges remains 24:1. Though there is an improvement in overall pupil-teacher ratio (PTR) in the last six years, it is indicating potential strain on faculty resources. Additionally, equitable distribution of quality educators across regions and institutions remains a challenge. To address these concerns, investments in faculty development, infrastructure improvement, and targeted interventions for resource-scarce institutions are crucial. 

You may be interested to know about the future of education with AI.

No of foreign students in Indian higher education system

No of foreign students

The AISHE 2021-22 data provides insight into the discernible impact of the Covid-19 pandemic on the enrollment of foreign students in Indian higher education institutions. Notably, the data reflects a significant peak in the number of foreign student enrollments during the academic year 2019-20, just before the onset of the pandemic crisis. It is optimistic to anticipate a correction in this trend in the coming years, especially with the concerted efforts to mitigate the challenges posed by the pandemic. 

Additionally, the government’s proactive initiative to encourage the establishment of foreign universities in India is poised to make the country a more attractive destination for students globally. This strategic move is anticipated to contribute to a resurgence in foreign student enrollments in Indian institutions. Simultaneously, recent news reports indicate a rising trend in the migration of Indian students seeking education in foreign universities. This dual mobility reflects the dynamic landscape of global higher education and underscores the evolving choices and opportunities available to students in the current educational milieu. 


The AISHE report provides a valuable roadmap for policymakers, educators, and stakeholders to chart the future of Indian higher education. By focusing on inclusivity, quality, and relevance, India can unlock the full potential of its knowledge economy and empower its workforce for a globalized future.  

In conclusion, this article has endeavored to shed light on the prevailing landscape of higher education in India. We trust that you have gained a comprehensive understanding of the intricate Indian higher education ecosystem. It is essential to underscore the significant role played by Online Manipal in elevating higher education to new heights.  

By providing online degree programs from top-ranked universities, Online Manipal is making a substantial contribution to the educational landscape. These online programs stand as a beacon of accessibility, allowing students the flexibility to learn from any location and at any time that suits their convenience, all facilitated through their preferred devices. As we navigate the evolving terrain of education, Online Manipal remains at the forefront, championing a transformative approach to learning and shaping the future of higher education in India. 

Chartered Accountant vs. Company Secretary

Students studying in the Commerce stream can opt for two lucrative career paths – CA or Chartered Accountant, and CS or Company Secretary. Both are professional courses with a high demand in the market among students. The high pay scales and reputable job positions make these courses rather attractive. Despite the huge demand for both study programs, there are certain key differences between the two that make them distinct from one another. This blog explores the differences between Chartered Accountant and Company Secretary courses.

What is Chartered Accountancy (CA)?

Chartered Accountancy is better referred to as CA in everyday lingo and is one of the most respected professions in the commerce industry. Chartered Accountants or professionals in this domain are essentially responsible for managing the financial workings of an organization. 

Chartered Accountants are involved in some of the following key tasks:

  • Planning business strategies for the organization
  • Keeping track of all financial transactions and records
  • Offering financial advice to the company as and when required

What is a Company Secretary?

A Company Secretary is an important member of every organization, responsible for ensuring that the company complies with the legal rules and regulations laid out. The CS, as they are popularly known as, also serve as crucial mediators between the company and its stakeholders and other organizations, being the official communicator between the two parties.

Differences between CA & CS

Interestingly, CA and CS sound similar and are therefore often confused with being the same study programs. However, as we understood from the descriptions above, they are rather different, and the roles pursued after completing the respective courses are also different, though equally crucial within their respective industries. To further differentiate between the two, the table below highlights some of the vital parameters that distinguish CA from CS courses:

Parameters CACS
Conducting bodyInstitute of Chartered Accountants of India (ICAI)Institute of Company Secretaries of India
Course duration5 years2-3 years
Eligibility criteriaCompletion of Class 12 along with a study duration of 4 months (for CA Foundation courses)
Graduates are eligible to directly enter CA Inter via the direct route
Completion of Class 12 exams (for CS/CSEET Foundation courses)
Graduates/postgraduates in Commerce/Corporate Secretaryship/any other discipline except Fine Arts are eligible for direct enrolment, without undergoing CS Foundation, via the direct route (for CS Executive courses) 
StagesFoundation Program, Intermediate Program, Final ProgramCSEETCS Executive Program, Professional Program 

Source: https://finance.careers360.com/articles/difference-between-ca-and-cs

How to become a Chartered Accountant?

Yet another key difference between CA and CS courses is the educational requirements and examinations for both professions

Students interested in pursuing their career as a Chartered Accountant must achieve the following educational qualifications and qualify through the exams listed below.

Degree required:

  • Students applying for the Foundation course must have completed class 12 to be able to apply for the Common Proficiency Test (CPT)
  • Students applying through the direct route must have completed a Bachelor’s degree in any discipline to be able to register for intermediate exams. A minimum of 55% is required for students with a Bachelor’s degree in Commerce. Students from other disciplines must have secured at least 60% aggregate in their Bachelor’s.

Source: https://www.careers360.com/courses/chartered-accountancy-course

Entrance exam:

Students aspiring to pursue Chartered Accountancy courses must qualify through a Common Proficiency Test (CPT), the entrance test for CA programs. The ICAI conducts this test for various stages of CA study programs:

  • The test is generally organized twice annually – June and December – for CA Foundation courses
  • For CA Intermediate courses, the entrance test is conducted in May and November
  • CA Final course students also need to appear for the entrance exam in May and November 

Source: https://zollege.in/courses/chartered-accountant

How to become a Company Secretary?

The Institute of Company Secretaries of India defines various stages for students interested in applying for a Company Secretary course:

  • After 10+2: Students directly applying for a CS course after completing class 12 or an equivalent qualification are required to pass through the following 3 stages:
  1. Foundation program
  2. Executive program
  3. Professional program
  • After undergraduate: Students applying for CS courses after qualifying through the Bachelor’s degree are required to pass the following 2 stages:
  1. Executive program
  2. Professional program

Additionally, the minimum requirement to apply for a Foundation program is the completion of 10+2 in Science, Commerce, or Arts stream (except Fine Arts). 

The Executive program requires completion of Graduation in any stream, excluding Fine Arts.

Upon completing the Executive program, students can apply for the Professional program of CS. 

Source: https://www.icsi.edu/media/webmodules/aboutus/courses/CS_Course_01042014.htm

Roles & responsibilities of a Chartered Accountant

The functions performed by both CA and CS professionals also differ from one another. Let us first look at the career paths and roles of Chartered Accountants:

  1. Audit: This is one of the primary responsibilities of a CA, auditing the finances of an organization, including the costs, accounts, and taxes of the company.
  1. Preparing financial statements: CAs are also responsible for preparing financial reports to provide an accurate estimate of the organization’s past and current financial situation. 
  1. Third-party liaison: A CA is also involved in all official communication and liaison with clients, and third-party businesses and organizations on behalf of their company.
  1. Budgeting: Responsible for managing the finances of the company, the CA would prepare a budget to better handle its monetary resources.
  1. Managing taxes: CAs are well-acquainted with information on statutory taxes and help the company with all tax-related matters. 

Roles & responsibilities of Company Secretary

To help understand the key differences between a CA and a CS, let us now look at the responsibilities and functions of Company Secretaries:

  1. Maintaining corporate records: A CS would keep track of all official records of the company, such as its statutory registers, company records, and the like.
  1. Tracking MoMs: Recording the Minutes of the Meeting (MoM) and other keynotes during important business conferences is also the job of a CS.
  1. Ensuring legal compliance: The CS would make sure that the company’s policies are in line with all legal formalities. They are the face of the company before all concerned authorities. 
  1. Facilitate communication: Serving as the mediator between the company and a third party, the CS, would help facilitate all communication between the two stakeholders.
  1. Arranging board meetings: The CS is responsible for scheduling important board meetings and also deciding the agenda for the meetings. They would also distribute important material to all members of the meeting, such as brochures or company newsletters.

Salary of Chartered Accountants in India

Even the pay scales for the two job roles differ considerably, as is evident from the data shared below. 

The average annual salary (approximate) of a Chartered Accountant in India is estimated at INR 887,543 per annum. The figure stated is for indicative purposes only and is likely to vary between different organizations and roles in the country. 

Salary of Company Secretary in India

Upon course completion, a CS is likely to earn an annual approximate salary of INR 606,907 per annum. Again, these figures are to be used only for indicative reasons, and the actual figures are subject to variation. 

CA vs CS: What’s best for you?

After presenting a detailed overview of the study programs, their respective job roles, responsibilities involved, and the corresponding pay scales earned, we hope you will get a fair idea of the two courses. Deciding which one to pursue is an informed choice that is likely to be based on your educational background or future career preferences. 

For instance, students interested in working in the accounting domain can look forward to a rewarding career as a CA at a reputable firm. However, CS is ideal for students with a keen interest in company secretaryship tasks, corporate governance laws, and the like. 


Whatever you choose to pursue, make sure that you do your homework well and research thoroughly before signing up for any of the two programs. Alternatively, online learning seems to be an intelligent and highly popular choice among most students these days. With the comfort of learning from anywhere, anytime, and the choice of self-paced studies to pay a relatively lesser tuition fee, online courses in professional subjects such as CA or CS are increasingly becoming popular. Online Manipal offers the option to pursue online courses from the convenience of your home.    

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