Marketing 6.0: Captivating the future 

The evolution of marketing 

Being at the cusp of a new age, Marketing 6.0, in the ever-changing field of marketing, has traveled from conventional ideas to state-of-the-art technology through Marketing 1.0 to 5.0. Marketing has evolved rapidly over the years. From talking about products (1.0) to interacting with people (2.0), adopting human values (4.0), embracing digitalization (4.0), to even mingling with artificial intelligence (5.0)..  

Marketing 6.0 engages customers, with the significance of sustainability themes and cutting-edge technologies. It also addresses global concerns and evolving customer expectations. Although omnichannel and multichannel marketing is now commonplace, Marketing 6.0 goes one step further with Meta Marketing, which blurs the lines between the digital and physical worlds to offer a seamless and immersive customer experience. 

Also read: In-demand digital marketing skills 

What is marketing 6.0? 

Meta Marketing, a term derived from the Greek word “meta,” which means beyond or transcending, is the central idea of Marketing 6.0. Customers can have an immersive experience with meta-marketing that transcends traditional and digital barriers, making it impossible for them to distinguish between the real and virtual worlds.   

The building blocks of Marketing 6.0 

Extended realities, metaverses, and technology enablers are the cornerstones of Marketing 6.0.  

• The first layer is made up of technological enablers that connect digital and physical experiences. 
• The second layer is made up of two distinct environments: metaverses (virtual worlds that mimic the actual world) and extended realities (digitally enhanced physical spaces).  
• The top layer includes digital experiences, marketing in metaverses, multimodal customer engagement and spatial 3D experiences. 

Check out: Augmented reality: The future of marketing 

Marketing 6.0 is powered by five advanced technologies. 

With the help of cutting-edge technologies, Marketing 6.0 creates immersive experiences.  

• Internet of Things (IoT) – Real-time data from physical surroundings is captured via the Internet of Things (IoT), allowing for location-based and timely client engagement.  
• Artificial intelligence (AI) – By mimicking human cognitive abilities, artificial intelligence (AI) enables customized one-to-one marketing campaigns based on current data from Internet of Things (IoT) sources.  
• Spatial computing – The integration of digital and physical experiences is made possible by spatial computing, which makes digital interaction possible in real-world settings.  
• VR & AR – Virtual reality (VR) and augmented reality (AR) allow customers to examine products through immersive and interactive experiences that revolutionize customer engagement.  
• Blockchain Technology – Content creators now have ownership and control over their work through blockchain technology, a revolutionary decentralized internet technology that paves the way for community-driven metaverses with their currencies and trading networks.  

This smooth technological integration characterizes the marketing environment. By delivering more engaging and interactive consumer experiences in both digital and physical venues, meta marketing facilitates a true convergence of the physical and digital worlds. Organizations must embrace meta-marketing since it is becoming crucial for interacting with Generation Z and Generation Alpha. 

Also read: What are the 4As of marketing? 

Delve into interesting marketing concepts with MUJ’s online MBA in marketing 

Manipal University Jaipur (MUJ)’s online MBA in Marketing offers an immersive exploration of contemporary marketing concepts. The program delves into strategic marketing, brand management, consumer behavior, and marketing strategies. MUJ focuses on real-world applications, providing insights into market analysis, product development, and effective communication strategies. With an emphasis on industry-relevant case studies, students gain practical insights into marketing challenges. The online format ensures flexibility, enabling working professionals to enhance their skills and stay current with the latest marketing trends. MUJ’s program not only equips students with theoretical knowledge but also encourages critical thinking and creativity, preparing them for dynamic roles in the ever-evolving field of marketing. Join MUJ’s online MBA in Marketing to advance your career and become a strategic marketing leader.