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In-demand digital marketing skills

Blog Date
January 10,

Content aids in generating leads, increasing brand awareness, and ultimately producing leads. To understand how to design marketing campaigns and content that will resonate with an audience, digital marketers require a wide range of digital marketing abilities.

Given the digital marketing scope in various specialties and job responsibilities you may face in a digital marketing profession, you may not need to excel in all categories. Still, there are several key abilities required across most digital marketing jobs. 

Let’s talk about in-demand digital marketing skills in this blog.

What is digital marketing?

The phrase digital marketing refers to the process of employing digital channels to promote items and services to consumers. This marketing uses websites, portable devices, social media, browsers, and other channels with similar functions. Digital marketing is often considered as a cutting-edge approach for businesses to engage with customers and comprehend customer behavior. It shares several concepts with conventional marketing. However, businesses commonly combine conventional and digital marketing strategies.

Digital marketing job description

Digital marketing managers employ various media to connect with customers, increase brand recognition, and advertise products. They are creative strategists with extensive knowledge of digital media planning methods because they wear many hats. A digital marketing manager develops and carries out strategies for promoting a company’s or brand’s products. They manage several channels, such as social media, Google Ads, web content, and email marketing, to reach their customers successfully. 

The following list includes the many categories of digital marketers and their salary ranges.

Digital marketing jobsSalary in INR  per year
Digital Marketing Manager7,10,000  
Pay-Per-Click Manager9,93,383
SEM/SEO Specialists9,41,634
Content Strategist6,92,899
Brand Marketing Expert6,06,771
Social Media Marketer5,30,000
Digital Project Manager12,29,032 
Visual Designer7,18,181
Marketing Analyst8,16,741

Top 10 digital marketing skills

We have listed top 10 digital marketing skills –

  1. Strategic planning

Planning forward, focusing on the future, and being acutely aware of emerging trends is essential for developing effective marketing plans. These skills come together when a digital marketer develops a multi-phase plan over several weeks or even months. Successful digital marketers have an unquenchable curiosity about how things work and change locally and worldwide. You need to be constantly studying if you want to stay on top of current trends.

  1. Pay-per-click advertising

If a digital marketer’s budget includes advertising funds, they must understand how and where to spend them for the greatest impact. This covers both direct advertising and platforms like Google Ads, as well as advertisements on social media and sponsored postings on numerous websites around the web.

  1. Social media marketing

The requirement for digital marketers is to have a solid understanding of all digital marketing professionals who must be familiar with all social media channels. Each network has its own quirks. You need to observe what works for you and what doesn’t. Also, figure out how to modify the tone of your posts to resonate with the various segments of your audience using different platforms. Digital marketers might prioritize strategies such as social media monitoring, live-streaming, exchanging messages, and hashtagging.

  1. Email marketing

Sending email campaigns is simple; sending email campaigns capable of conversion is significantly more difficult, making email marketing a crucial digital marketing skill. A study suggests, by the end of 2023, email marketing revenue is expected to reach about 11 billion.

  1. Content marketing

Content marketing is the art of obtaining, retaining, and retaining users through content curation and optimization. To acquire the most traction, you must have an eye for promoting your content on numerous social media. Learn the fundamentals of Content Marketing and how to properly exploit it to build a user base for yourself.

  1. Search engine optimization

As a digital marketer, nothing you do is worthwhile unless people notice it. The first and most important step in connecting with your audience is to use search engines to drive visitors to your websites, particularly your landing pages. To succeed as a digital marketer, you must be adept at utilizing SEO and SEM skills to their full potential.

  1. Google Analytics

While Digital Marketers do not normally need to be able to deal with data analytics at the same level as a data scientist, they need to be familiar with Google Analytics. Their specific data about where your traffic comes from, the most appealing keywords, the most famous times of day, and invaluable data on your audience’s age, gender, and position breakdown, as well as their preferences and the devices they’re using to reach you, is perhaps the most valuable source of audience insight for the digital marketer.

  1. Data Analytics

Brands now have more access to technologies that may help them track various indicators like engagement, likes, comments, and so on, allowing them to make more informed decisions. With the rise of the data-driven mindset, we must also improve our digital marketing skills. As data science and analytics roles become more in demand, digital marketers must grasp their impact on their careers and capitalize on the benefits of data analytics.

  1. Basic design skills

Large teams may have a committed art department highly trained in graphic design or even UI/UX designers. However, it is often the digital marketer’s responsibility to perform day-to-day tasks. These tasks include selecting and manipulating images for the company’s social media feeds or putting together the layout for an email newsletter. A solid understanding of basic design principles, such as organizing information for legibility, is a big asset in this position. 

  1. Marketing automation

Marketing automation helps identify new customers by automating the process of turning those leads into sales-ready leads. It automates procedures that bring prospective clients one step closer to being approached directly by the sales team. These procedures aim to seal a purchase and develop a long-term connection. Your choice of marketing methods can also be influenced by the data it gathers.

Learn more about digital marketing trends.


It’s challenging for marketers to keep up with the rapidly evolving digital marketing landscape. However, in a nutshell, social listening techniques, digital assistants driven by AI, deep linking techniques, and video marketing methods will be the dominant trends in digital marketing in the years to come. Thus, expand your skill set.

You can learn these talents online with the help of Online Manipal. You can choose from various management programs at Online Manipal, including the online MBA from Manipal University Jaipur (MUJ) and the online MBA for working professionals from the Manipal Academy of Higher Education (MAHE). The goal right now is to earn the necessary degree.

Key takeaways:

  • Digital marketing is the practice of marketing to customers via digital channels, including websites, smart applications, and social media sites.
  • One of the most difficult difficulties for digital marketers is figuring out how to stand out in a world overloaded with digital marketing ads.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Digital Marketing
  • Marketing
  • Online MBA

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