Transforming media: The impact of AI technology AI is the unseen director behind the scenes, revolutionizing the media industry with personalized content, mind-blowing visuals, and storytelling reimagined for the future. The media industry has always been at the forefront of innovation, constantly evolving with technological advancements. From the printing press to radio and television, and now the digital age, every leap has transformed how stories are told and consumed. Today, Artificial Intelligence (AI) is spearheading the next wave of transformation. AI is not just enhancing traditional processes but redefining the very nature of content creation, curation, and distribution. With AI’s ability to analyze vast data sets, predict audience behavior, and even create content autonomously, the media landscape is experiencing a renaissance. From personalized recommendations to AI-generated news, the impact of AI in the media industry is profound and far-reaching. As technology advances, the way we create, consume, and interact with media is undergoing a dramatic transformation. From streaming platforms that seem to know our preferences better than we do, to AI-generated scripts and immersive cinematic experiences, artificial intelligence is not just a tool but a driving force behind the industry’s evolution. By seamlessly blending data-driven insights with creative processes, AI is opening up new possibilities for storytellers and reshaping the way audiences engage with content, making the future of media more dynamic than ever. Check out the 25 AI-related terminologies. In this article by a research scholar in Big Data Analytics, Bhavana Gowda takes you through the impact of AI in the media industry with a few examples. How AI is transforming the media industry AI has touched nearly every aspect of the media world, from content creation to audience engagement. Here’s how it’s making waves: Automated content creation: AI-powered tools like OpenAI’s GPT and other natural language processing (NLP) systems are revolutionizing content production. News outlets, for instance, are using AI to generate reports on financial updates, sports scores, and weather forecasts. The Associated Press, for example, employs AI to create thousands of quarterly earnings reports, freeing up journalists to focus on in-depth stories. Personalized content recommendations: Streaming giants like Netflix and Spotify use AI to analyze user preferences and recommend tailored content. By studying viewing patterns, AI ensures that users find content that resonates with their interests, boosting engagement and satisfaction. Video editing and post-production: AI simplifies labor-intensive tasks like video editing. Tools such as Adobe’s AI-powered Sensei automate processes like scene recognition and video tagging, accelerating production timelines without compromising quality. AI in journalism: Platforms like Reuters and Bloomberg leverage AI to monitor and report on global events in real time. AI scrapes data from various sources, identifies patterns, and provides instant updates, ensuring that newsrooms stay ahead of the curve. You may like to read a previous article by this author on AI boon or bane. AI-powered creativity 1. AI in content generation AI doesn’t just edit or analyze content—it creates it. From writing news articles to scripting dialogue for movies and TV shows, AI tools like Jasper and Writesonic are breaking creative barriers. For example, “The Guardian” once published an article entirely written by OpenAI’s GPT, showcasing the potential of AI in journalism. Beyond text, AI is delving into music and visual media. Amper Music, for instance, allows users to compose custom music tracks using AI, catering to specific moods and themes. Similarly, AI-powered platforms like Runway enable artists to create video effects with minimal technical expertise. 2. Enhanced audience targeting AI analyzes vast amounts of user data to predict viewer preferences and behaviors. This enables media companies to deliver hyper-personalized content, which is critical in an age where consumer attention is fleeting. For example, Spotify’s AI-driven Discover Weekly playlists have become a hallmark of personalized music curation, delighting millions of listeners worldwide. 3. AI-driven visual effects in film The film industry is leveraging AI for stunning visual effects (VFX). AI algorithms can simulate realistic environments, de-age actors, and even create lifelike characters from scratch. Films like Avengers: Endgame utilized AI to render intricate CGI scenes seamlessly, raising the bar for cinematic experiences. 4. AI and ethical journalism AI can enhance ethical journalism by identifying fake news and verifying facts in real time. Tools like Factmata and Full Fact use machine learning to sift through information and detect inaccuracies, ensuring credibility in reporting. 5. AI-powered virtual influencers Virtual influencers like Lil Miquela are gaining traction, blurring the lines between reality and artificiality. These AI-driven personalities are managed by algorithms, engaging audiences on social media platforms while promoting brands, thereby redefining influencer marketing. AI-enhanced audience engagement across digital platforms: Real-world examples of AI in the media industry (Image Source: AI generated image) The Washington Post’s Heliograf: This AI tool generates short news stories, such as sports updates and election coverage, with speed and accuracy. During the 2016 Rio Olympics, Heliograf published over 300 articles, delivering real-time updates to readers. Netflix’s recommendation engine: Netflix’s sophisticated AI recommends shows based on user behavior, accounting for factors like watch history, ratings, and session duration. This algorithm is responsible for 80% of the platform’s viewer activity. Disney’s deep fake technology: Disney uses AI to create lifelike animations and enhance storytelling. Their AI tools de-age actors and render immersive visual effects, pushing the boundaries of cinematic realism. Read more about the role of media in shaping public opinion. Conclusion: A bright future for media with AI Artificial Intelligence is revolutionizing the media industry, enabling creators, distributors, and consumers to interact in ways once deemed impossible. By automating mundane tasks, enhancing personalization, and pushing creative boundaries, AI is empowering media professionals to focus on innovation and storytelling. While challenges like ethical concerns and job displacement need attention, the potential benefits far outweigh the drawbacks. AI is not replacing human creativity—it’s amplifying it, opening doors to new possibilities and unprecedented levels of engagement. As we continue to embrace AI, the media industry will undoubtedly evolve into a more dynamic, inclusive, and interactive space. The future of storytelling has never looked more exciting.
MBA dual specialization in Marketing and Systems: An overview An MBA degree is often considered the key to a rewarding career path. The option of specializing in two disciplines further enhances the career prospects of graduates. Marketing and Systems is one of the most popular combinations in MBA dual specialization degrees. The Marketing and Systems dual MBA program enables students to have a broader skill set that includes marketing and technical skills in systems management and data analysis. This blog further looks into the course and the career options that open up upon its completion. Systems-focused dual MBA with Marketing The Marketing and Systems dual MBA program helps equip students with all technical and managerial skills required in information systems. Students learn all about database management, cybersecurity, systems analysis and design, and IT project management. The course curriculum is detailed as follows: Semesters Topics covered1Business EconomicsPrinciples of Management and Organizational BehaviorComputer Application in ManagementMarketing ManagementLegal Aspects of BusinessAccounting for ManagersBusiness Communication2Productions and Operations Management Quantitative Methods in Management Management Information SystemsHuman Resource ManagementGlobal Economic Environment and Policy Financial ManagementResearch Methodology and Statistical Techniques3Business StrategyProject ManagementSpecialization I (Compulsory)Retail and Distribution Management and Supply Chain ManagementConsumer Behavior and Advertisement Brand ManagementSpecialization IIDatabase Management SystemsObject Oriented Programming System & Open Source System4Banking and Insurance ManagementSpecialization I (Compulsory)Service Marketing & Global MarketingMarket ResearchSpecialization IITechnology Management and StrategyE-Commerce, Project Work Advantages of Marketing and Systems Dual MBA Some of the top benefits of pursuing an MBA in Systems and Marketing for students are: Industry-specific skills: Students taking up the dual MBA degree stand to gain skills that are required in the relevant industry. These include information systems strategy, business intelligence, data management and analytics, and database management. Improved career growth: With multiple skills under their belt, these students appear highly attractive to top recruiters in the industry. They are eligible to apply for high-paying jobs in both the Systems and Marketing industries. Top tech positions: Graduates with a dual MBA in Systems and Marketing can also step into top managerial posts in tech roles since they have the necessary specialized skills and advanced knowledge base in Systems. Specialized expertise in Systems: This is yet another advantage of the degree. It enables students to gain a comprehensive understanding of IT and Systems through subjects like computer networks, software engineering, and technology management. Careers after MBA in Systems and Marketing Students graduating with a Systems-focused dual MBA program are equipped with a wide knowledge bank and specialized skills in the IT sector. This enables these graduates to apply for top technical positions in relevant industries at high-pay packages. The table below presents an overview of some of the top expected roles and their corresponding pay packages after completing a Systems-focused dual MBA with Marketing: Job roleAverage annual salary (approx)Product ManagerINR 9 – 25 lakh per annumMarketing AnalystINR 8 lakh – INR 10.8 lakh per annumBusiness Intelligence ConsultantINR 7 lakh – INR 13.9 lakh per annumDigital Marketing ManagerINR 4 lakh – INR 23 lakh per annumTechnology Marketing ConsultantINR 21 lakh – INR 40 lakh per annum Pursue an MBA dual specialization in Systems Marketing from SMU A dual-specialization MBA degree holds immense value for students as it offers specialization in two disciplines (instead of one conventionally) during the same course duration of 2 years. Sikkim Manipal University enables students from across India to sign up for an online MBA dual specialization Systems Marketing course on Online Manipal. The course is designed to help equip students with the right combination of technical and managerial skills required for the domain of information systems. Sikkim Manipal University is accredited with an A+ grade by NAAC and its online MBA dual specialization Systems Marketing degree is entitled by the UGC. Additionally, Sikkim Manipal is revered as the top private university in the North East. Conclusion This blog aims to provide a detailed idea of the Marketing and IT MBA dual specialization offered by Sikkim Manipal University on the Online Manipal platform. The course is considered ideal for those students who wish to gain specialization and expertise in the ever-evolving field of information systems. Sikkim Manipal is counted among the top leading universities in India. Its online Marketing and IT MBA dual specialization program is available on the Online Manipal platform. The course offers the utmost convenience to students, allowing them the comfort of pursuing the degree from home. Moreover, the degree holds equivalence to the conventional campus course and is thus recognized by governments and employers worldwide.
Transforming careers through online education: Inside MAHE’s success story In an era where digital transformation is reshaping education, Manipal Academy of Higher Education (MAHE) continues to build on its seven-decade legacy of academic excellence. Established in 1953 as Kasturba Medical College, MAHE has grown into a leading private university in India, achieving the prestigious Institution of Eminence status by the Government of India. With global alumni network of over 150,000 professionals across 60+ countries, MAHE’s impact on education is profound. Recognizing the evolving needs of working professionals and the growing demands for flexible education options, MAHE launched online degree programs through Online Manipal, underscoring its commitment to accessible and quality education. These UGC-entitled online programs represent a natural evolution of MAHE’s commitment to accessible and quality education. Today, through these programs, MAHE brings its academic rigor and industry-aligned curriculum to learners across India, allowing them to earn degrees from a top-ranked university without the constraints of physical attendance. A recent survey of their first batch reveals compelling insights into how these online programs are revolutionizing career trajectories and personal growth. Let’s dive into the real impact of MAHE’s online degree programs and what makes them a game-changer in today’s educational landscape. The power of choice: Why learners choose MAHE Picture this: A civil engineer successfully transitioning into a business analyst role, or a working professional finally pursuing their dream degree without putting their career on hold. These aren’t hypothetical scenarios – they’re real success stories from MAHE’s online programs. What draws learners to MAHE? The institution has crafted a comprehensive ecosystem that includes as follows: Diverse courses for varied career goals – MBA, MSc in Data Science, and MSc in Business Analytics. Supportive faculty and state-of-the-art online learning platform. Round the clock mentor support. Exclusive Coursera accesses to gain additional certificates from world-class universities or top companies. A commitment to continuous improvement based on student feedback. Respondent profile With 25% response rate from the inaugural cohort, the survey highlights how these programs empower learners to thrive in their careers while offering flexibility for modern lifestyles. The profile of the respondents is as follows: Gender: Male: 55% Female: 45% Program-wise split: Online MBA for working professionals: 45% Online MSc in Data Science: 41% Online MSc in Business Analytics: 14% Also watch: Breaking down the success metrics The numbers tell compelling stories. Among the survey respondents from Batch 1: An impressive 79% expressed high satisfaction, confirming their goals were met 77% experienced significant knowledge enhancement 48% saw improved workplace performance 44% reported better employment prospects You may like to check out learner outcome report of Manipal University Jaipur. Career aspirations vs. reality The top motivations for joining MAHE’s programs were as follows: Career advancement through upskilling (82%) Gaining advanced domain knowledge (65%) Career transition opportunities (55%) Earning market-relevant degrees (53%) Better salary packages (51%) What’s remarkable is how these aspirations translated into tangible outcomes, post-program completion: 21% secured promotions after completing their online degree program from MAHE 19% landed new jobs with better salary package 31% built valuable industry networks Beyond professional growth: The personal impact The transformation extends beyond career metrics. Learners reported significant personal growth: 78% experienced increased confidence levels 76% gained a profound sense of accomplishment 62% felt empowered to tackle new learning initiatives 49% developed stronger critical thinking and problem-solving abilities 46% enhanced their leadership capabilities The MAHE learning experience: What works? The platform’s success isn’t accidental. Students particularly appreciated: Flexible, 24/7 content access (89%) High-quality recorded lectures (79%) Interactive learning elements (64%) Engaging live webinars (56%) Responsive technical support (55%) As one student noted, “The follow-up and support are next level.” This sentiment echoes across numerous student testimonials. Another student said, “overall all faculty members are very supportive in clearing all our doubts.” Addressing the challenges head-on MAHE acknowledges that online learning comes with its unique set of challenges: 68% struggled with work-life-study balance 63% desired more live interactions 36% needed time to adapt to online learning However, what sets MAHE apart is its proactive approach to these challenges. The institution continues to evolve its platform and teaching methodologies based on student feedback, with 90% of learners reporting that the programs either met or exceeded their expectations. Your journey starts here MAHE’s success in online education isn’t just about numbers – it’s about transforming lives. Whether you’re looking to pivot careers, enhance your skill set, or pursue a long-held dream, MAHE’s online programs offer a proven path to success. As one MBA graduate who successfully transitioned from civil engineering to business analytics put it: “Thank you, Manipal, for helping me achieve what seemed impossible.” Are you ready to transform your career? Explore MAHE’s exceptional online programs today and join a vibrant community of learners reshaping their futures. This analysis is based on learner outcome survey responses from MAHE’s first batch of online degree programs.
How to start a career in performance marketing? Performance marketing is a part of digital marketing wherein a company pays only when it achieves favorable results. In other words, this marketing strategy is controlled by Top skills, certifications, and basics of starting a career in performance marketingresults. The company does not pay for ads the traditional way. It pays based on the ad’s performance, such as clicks, likes, or shares. This performance marketing beginner guide helps you how to build a career in performance marketing and the relevant skills required for a performance marketing job. Understanding the basics of performance marketing When an organization puts out an ad through a medium, it assesses performance based on a few parameters such as: Cost Per Click (CPC): The organization pays depending on the number of times an ad is clicked. Cost Per Impression (CPM): Payment is made based on the number of impressions or views on the ad placed. Cost Per Sales (CPS): This refers to the cost to the company after a sale has been made. Cost Per Lead (CPL): Payment is made by the company once a prospective customer signs up for a newsletter or webinar. Performance marketing includes different types of marketing. Some of the most notable ones include: Pay-Per-Click (PPC): This refers to payment made by the company for every click that leads the user to the company’s website. Affiliate Marketing: In this marketing strategy, an organization pays its affiliates. Once a consumer-directed from an affiliate’s marketing tactics makes a purchase, a part of the sales or commission goes to the affiliate. Email Marketing: Email campaigns are popularly used for marketing. The content, Call to Action (CTA), click-through rate, or conversion rate are used to assess the performance of the campaign. Search Engine Optimization (SEO): SEO is an organic marketing strategy that relies on search engine algorithms to rank the company on top of the search results page. Social Media Advertising: Social media platforms such as Facebook, Twitter, Instagram, YouTube, Twitter, and LinkedIn are used for advertising to reach the target audience. Their performance is assessed by clicks, impressions, conversion rates, and user engagement. Steps to start in performance marketing Here’s an overview of how to start a career in performance marketing. Pursuing a relevant degree Taking up a formal course in this direction is among the first logical steps to start in the performance marketing career path. These courses are fast gaining popularity and are offered by several institutions that impart Digital Marketing degrees. Let’s take a look at some of the popular degree programs and certifications that can help you take the first step to start in performance marketing: Online MBA – Marketing Sikkim Manipal University offers a two-year online MBA program in Marketing. Essential topics include digital marketing, market research, consumer behavior, and branding. The program is offered on the renowned Online Manipal platform in 100% online mode to offer the maximum convenience to students and working professionals. Online MBA in Digital Marketing Manipal University Jaipur offers a specialized MBA in Digital Marketing covering e-marketing, digital marketing, IT in business, and entrepreneurship. The two-year degree program is imparted on the Online Manipal platform. Coursera: Google Digital Marketing & E-Commerce Professional Certificate This certification course is available on Coursera and teaches learners ways to measure marketing performance, attract customers via digital marketing channels, and build e-commerce stores. Google Ads Certification This certification course can be pursued alongside a degree program. It helps improve your marketing skills and offers in-depth knowledge on how to achieve better results with running ad campaigns on Google. Performance management career path Now that we have discussed various courses and certifications to start your career in the domain, let us explore your first job in performance marketing. The role may vary depending on your skills, education, and experience. The job profiles after completing a course in performance marketing may range from Executive or Consultant to Manager, depending on expertise and skills. Some of the key job roles include: Digital Transformation Manager Average annual salary: INR 10 lakh – INR 34.8 lakh per annum Roles and responsibilities: This is the first job in performance marketing on our list of career roles in the domain. Digital Transformation Managers handle the planning and execution of digital initiatives that help the company stay relevant in emerging market trends. Market Research Manager Average annual salary: INR 7 lakh – INR 15.5 lakh per annum Roles and responsibilities: They gather data using statistics or software such as surveys, online research, and interviews. It helps identify the market trends and patterns. Performance Marketing Manager Average annual salary: INR 7 lakh – INR 14 lakh per annum Roles and responsibilities: They handle the planning and execution of marketing strategies on different channels and measure their performance. Digital Marketing Manager Average annual salary: INR 6 lakh – INR 16 lakh per annum Roles and responsibilities: They use digital channels to promote products and services. The profile includes planning and scheduling campaigns, content creation, and assessing customer feedback. Affiliate Marketing Manager Average annual salary: INR 4 lakh – INR 9 lakh per annum Roles and responsibilities: They develop strategies to increase leads and sales through affiliate partners. They also provide support and maintain relationships with these partners. Key skills for performance marketing jobs Some of the top skills for performance marketing jobs are as follows: Analytical skills Candidates are required to have strong analytical skills to succeed in this career path because they will be handling budgets for campaigns. They should be able to gain insights from statistical data and make informed decisions to maximize profits for the organization. Decision-making skills Strong decision-making skills help analyze the campaign performance. You need to decide if something needs improvement or should be discontinued to prevent losses for the organization. Strategic skills They are one of the most important skills for a performance marketing job. These include exploring new marketing opportunities, researching competitors, or leveraging customer insights. Technical skills Familiarity with tools such as GoogleAds, Tableau, Microsoft Excel, Google Analytics, Adwords, Facebook Ad Manager, and HubSpot can be beneficial for your career growth. Collaborative skills The ability to coordinate with various teams to successfully conduct campaigns is crucial for Performance Marketing professionals. Performance marketing vs digital marketing These two terms are often used interchangeably. Let us understand the key differences between the two through the table below: Parameters Performance Marketing Digital Marketing DefinitionA subset of digital marketingUsed for the promotion of products or servicesPayment Paid based on the performance of ads Fixed fee payableMetricsConversion rateCost Per Click Cost Per LeadImpressionsClicksConversion RateDuration Usually short-termCan be short-term or long-term ResultsUsually quick resultsMay take longer to achieve the desired results Conclusion Performance marketing is a rapidly evolving domain that requires skill and caliber to progress and succeed. This performance marketing beginner guide is aimed to help you better understand the domain and pursue a bright career in performance marketing. Pursuing a relevant course or certification can significantly help improve career prospects. The online MBA in Marketing by Sikkim Manipal University is a two-year postgraduate course imparted in four semesters. The course imparts the required expertise to learners for developing effective marketing strategies, driving business growth, and increasing user engagement.
How to explore a career in Operations Management after an MBA? Operations Management is a lucrative career option for many aspiring students. Pursuing an MBA degree in this discipline unlocks potentially rewarding job opportunities for graduates. Students can opt for a career in varied industries like logistics, supply chain management, operations research, and manufacturing, among others. MBA graduates are well suited for a career in this field as they are equipped with knowledge and skills in business operations. Upon course completion, they are eligible to explore high-paying careers in the domain. This blog takes a deeper look at the course and the complete journey from an MBA to Operations Management career options ahead. Steps to build a career in Operations Management If you’re keen on pursuing an MBA in Operations Management career path, you would need to take the following steps: Pursue a relevant Master’s degree: An MBA degree is one of the most logical choices in this path. You may consider opting for a specialization in Operations Management. This will help widen your knowledge base and make you eligible for top senior roles in the industry. Develop a strong domain understanding: This is the next logical step on the journey from an MBA to an Operations Management career. A strong understanding of the field can help develop the required skills and enable you to climb the success ladder. This can be done by pursuing internships or job roles in the area. Focus on industry-specific knowledge: This is crucial for career progression. You may choose to pursue short-term courses/diploma programs online to further enhance your knowledge and expertise in the domain of Operations Management. The additional skills that you gain in the process would also enable you to assume top managerial roles in the industry. Network with professionals: Networking plays an important role in career growth and advancement. To move upward in your career in Ops Management after an MBA course, you must network with the right people to widen your knowledge base and skill set. This would include experts in the industry as well as other professional peers who can shed light on their experiences and help you with yours. Earn certifications: Industry-specific certification courses can be highly important in advancing your skill sets in the domain. Most of these are short-term and can also be pursued online from the comfort of your home. Pursuing certifications helps establish you as a leader in the industry, making you appear more attractive to prospective recruiters. Top Career Paths in Operations Management Let’s take a look at what your career in Ops Management after an MBA would look like. Following are some of the top job roles that are likely to open up for eligible candidates: Job roleExpected annual salary (approx)Operations ManagerINR 21.9 lakh per annumProduction AnalystINR 10.6 lakh per annumProject ManagerINR 8.3 lakh per annumWarehouse ManagerINR 8.1 lakh per annumInventory Control ManagerINR 7.9 lakh per annumSupply Chain AnalystINR 7.1 lakh per annum Industries offering Ops career options with MBA The table above indicates some of the most important job roles that you can take up in your career in Ops Management after an MBA. Let us now look at some of the top industries that are willing to recruit graduates in this discipline: Manufacturing: This is one of the top Ops career options with an MBA degree. Professionals are required to supervise the everyday operations of a manufacturing plant. Retail and E-commerce: E-commerce operations managers are responsible for the overall management of inventory, interactions with customers, and order placements. Healthcare: With the growing need for improving healthcare systems and efficient patient care services, there is a need for an Operations Manager to manage costs and enhance processes for better service delivery. Logistics & supply chain: Graduates with an MBA manage the entire supply chain in an organization by maintaining control of inventory management, distribution, sales, and production processes. FMCG: This is also one of the best Ops career options with an MBA degree under the graduates’ belts. They are responsible for designing and maintaining the standard protocols of the food business and ensuring that the products comply with the prescribed health standards. Essential skills for Operations jobs after MBA The MBA degree in Operations Management helps equip students with the following key skills that help assume top Operations jobs after MBA completion. Some of these are detailed below: Problem-solving: This is a key skill required for conflict management in everyday business operations. Conflicts may arise due to differing opinions among the staff or challenges in the timely completion of projects. Adaptability: Operation Managers must be able to adapt to the fast-paced business environment to survive and thrive. Leadership: This is one of the most crucial skills required for Operations jobs after MBA courses. Operation Managers are required to be effective leaders complete with the desired technical and soft skills for guiding their respective teams toward the completion of organizational goals. Decision-making: Operation Managers need to be quick thinkers and able to make strategic decisions for the overall profitability of the business. Why pursue the MBA Operations Management path? An MBA in Operations Management is the essential tool that would equip you with the analytical and strategic skills required to excel in the evolving path of Operations and Supply Chain Management. There is an extensive demand for professionals in this field as businesses continue to grow in every industry. Skilled professionals are needed to assume top managerial roles in an organization and oversee everyday operations. Pursuing the MBA Operations Management path from Sikkim Manipal University is a wise career decision. The degree can be pursued from the location of your choice online and would not interfere with your everyday commitments. Sikkim Manipal University is a NAAC A+ accredited university offering UGC-entitled online degrees. Conclusion An MBA in Operations Management is the first step to a lucrative career path in the Operations and Supply Chain industry. Prepare yourself for top leadership roles in the domain at attractive pay packages with an online MBA in Operations Management from Sikkim Manipal University.
What will you learn in an MBA in project management? If you’re planning on enrolling for an MBA course, this blog will guide you on the course details of an MBA in Project Management. The MBA in Project Management is a two-year postgraduate course divided into four semesters. We shall discuss the MBA Project Management skills and lucrative career opportunities after course completion. The MBA in Project Management syllabus is designed to train students to become successful Project Managers, Project Schedulers, or Contract Managers. The course focuses on training students to effectively handle complex projects along with risk management and cost control. It equips students with the skills to improve business structure and lead teams efficiently. Project management course content The Project Management course content comprises core subjects in all 4 semesters with specialization subjects in the 3rd and 4th semesters. Some of the core subjects are: Managerial Economics Financial Accounting Operations Management Legal Aspects of Business Strategic Management The foundation or specialization subjects covered in the 3rd and 4th semesters are focused on training students to handle the entire project cycle. Let’s take a look at some of them: 1. Project planning and scheduling This subject focuses on the most important part of any project – the planning phase. During the planning phase, an action plan is created that determines the steps to be taken to achieve the specific goal. The scope of the project is determined and the key risks are identified in this phase. In the scheduling phase, resources such as equipment, time, and team members are allocated. It consists of the following steps: Defining tasks Sequencing tasks Estimating task duration Assigning the task to team members Finalizing the schedule Sharing and monitoring 2. Project finance and budgeting Allocating the budget is an important part of project planning. All steps of the project are given an estimated expense. There should be separate funds allocated to determine the financial roadmap and for unforeseen expenses and risk management. It includes the following key steps: Estimating costs Budget development Allocating resources Risk management Monitoring and control Reporting Cost control Life cycle costing Aligning with the project schedule Compliance and governance 3. Project quality management Quality management is aimed at ensuring that project output aligns with the company’s needs. It assesses whether the project meets the required standards or not. This step is essential as it improves customer satisfaction, product quality, and productivity. It has three steps: Quality planning Quality assurance Quality control 4. Project risk management Risk management refers to identifying and analyzing the risks associated with the project. You will learn about categorizing risks into low, medium, or high priority. It is essential to decrease the impact of risks. It includes 6 steps: Identifying the risk Analyzing the risk Prioritizing risks Assigning risk to a team member Responding to the risk Risk monitoring 5. Contract management in projects A contract is a legal document that binds two or more parties for a set time. This subject focuses on understanding the contract obligations, reviewing progress, and identifying issues. Contract management has these steps: Contract initiation Contract creation and negotiation Contract approval Contract execution Contract monitoring and management Contract renewal or termination Key skills developed in MBA Project Management Some of the top MBA Project Management skills that students learn from the course are: 1. Strategic planning and execution Strategic Planning refers to defining the goals and objectives of the company. It includes the sequence in which events need to be planned to achieve the goal. Effective strategic planning helps in promoting long-term vision and ensures that resources are allocated as per requirements. The SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is an essential tool for strategic planning. It helps identify strengths, weaknesses, opportunities, and threats faced by the company. 2. Leadership and team management Leadership and team management are two of the essential MBA project management skills needed to succeed. Effective team management involves offering clear communication and support to the team members to motivate them to do better. Open communication between team members is beneficial for everyone as it reduces the chances of conflicts. It ensures that roles and responsibilities are clearly defined for team members. This further improves the chances of success. 3. Risk management and problem-solving Risk management and problem-solving skills are essential if you want career growth with an MBA in project management. It involves four steps – identifying risks, assessing risks, controlling risks, and developing preventive mechanisms. It is an important process as it helps the team to make an informed decision. Failure Mode and Effects Analysis (FMEA) is an important tool in risk management and problem-solving. It is a systematic approach developed to identify failures in the project and analyze their effects on the system. It results in taking preventive measures and proactively seeking solutions that can improve quality. 4. Technological proficiency In this digital era, it is crucial to develop technical skills. The Project Management course content is designed to equip students with the latest project management software such as Microsoft Project, Asana, Adobe Workfront, Jira, and Smartsheet. All these tools help manage projects in an organized manner and handle tasks efficiently. Data analysis tools such as Google Analytics, Microsoft Excel, Datawrapper, Google Charts, and Tableau are useful in interpreting essentials from complex data sets. It helps make informed decisions and engage with the target audience. This can boost productivity and efficiency. 5. Practical application The MBA in Project Management syllabus has projects in the final year to introduce students to real-world challenges and ways to tackle them. It enhances their problem-solving skills and decision-making abilities. Case studies are efficient methods to allow students to assess complex situations and evaluate what works well and what might need improvement. Career growth with an MBA in project management There is a lot of scope for career growth with an MBA in Project Management as it is in high demand. This course develops the skills and expertise required for successfully leading projects. After completing this course, you can work in several industries such as: Construction Consulting Healthcare Information Technology Telecommunications Financial Management Manufacturing Aerospace and defense Energy and utilities You can build your career in any of the following job profiles: Job roleJob description Average annual salary range (approx)Project ManagerResponsible for planning, executing, and completing projects within the stipulated timelines.INR 8 lakh – INR 24 lakh per annumContract ManagerHandle the drafting, reviewing, and negotiating of contracts.INR 8 lakh – INR 18 lakh per annumPortfolio Manager Handles investment strategy and decisions for the organization.INR 8 lakh – INR 9 lakh per annumProject Risk ManagerAnalyzes risks and develops plans to handle them.INR 6 lakh – INR 34 lakh per annumProject Coordinator Guides the team members and organizes the parts of a project to ensure successful completion.INR 4 lakh – INR 7 lakh per annum Pursue online MBA in Project Management with Online Manipal If you want to get an MBA degree but don’t want to leave your job or have some personal commitments, getting an online degree would be the best for you. Online Manipal offers an online MBA in Project Management that can be the gateway to several lucrative jobs. Manipal University Jaipur (MUJ) offers this degree via the Online Manipal platform. MUJ’s courses are recognized globally allowing you the flexibility to work anywhere in the world. The course is designed to equip students with the desired skills to assume managerial and leadership roles in their organizations. Project risk management, business leadership, and project budgeting and finance are some of the key skills obtained during the course. Manipal University Jaipur is accredited A+ by NAAC and its online degrees are entitled by the UGC and evaluated by the WES. Conclusion The online MBA in Project Management syllabus prepares students to handle projects from start to finish of a project lifecycle. Students develop industry-relevant skills such as problem-solving, decision-making, risk management, leadership, and team management. Sign up for the course on Online Manipal and take the first step to a managerial role in your career path.
Steps to get into a product-based company Getting a job that you enjoy and that matches your skill set is a dream job. It is crucial to research the company well before arriving at a decision. This blog will guide you in choosing between product-based and service-based companies and a detailed product-company job guide. A product-based company offers products to customers and works on improving or upgrading them to stay relevant and competitive in business. A few examples of product-based companies include Amazon, Microsoft, and Google. These companies differ from a service-based company that sells services and works for other product-based companies. Examples are TCS, Wipro, and Infosys. In other words, service-based companies deliver knowledge rather than physical products. Steps for entering product-based companies For a product-based job, the steps you need to take are detailed below: 1. Research and identify target companies This is the very first and the most crucial in the line of product-based job steps that you would need to take. Research all product-based companies thoroughly to better understand the products they deal with, their values, work ethics, and technology stacks. Websites like Indeed, Glassdoor, or LinkedIn are a good place to start your research. They can help gain valuable insights into the company ethos and work culture. Keep an eye out for your ideal job description, expected salary, work responsibilities, and location to match your preferences. 2. Build a strong technical foundation This is one of the key skills for product companies. Upskill yourself and learn the latest programming languages like Python, Java, C++, or SQL. Also, keep up to date with the core computer science fundamentals like algorithms and data structures. Yet another technical skill necessary for product-based companies is systems design. Product-based roles often require scalable architectures and system optimization tasks. A thorough understanding of system design principles can help improve system performance and efficiency, and design better systems. One of the most important skills for product companies that you would need to demonstrate is software development practices. These refer to testing, debugging, and maintaining software systems. Version control (Git) and Agile methodologies are also key in-demand skills for product companies. 3. Focus on Data Structures and Algorithms (DSA) Knowledge of Data Structure and Algorithms (DSA) is essential for entering product-based companies. This would be particularly helpful in the interview stages. Data Structure refers to the location for storing data in the computer, while algorithm refers to the steps required to solve a problem. Check out learning platforms like LeetCode, HackerRank, and CodeSignal to practice your problem-solving ability. Some of the key areas to practice include arrays, linked lists, trees, graphs, dynamic programming, and sorting/searching algorithms. 4. Build projects and showcase practical skills Before entering product-based companies, gaining practical hands-on training to showcase your skills during interviews is a good idea. Designing projects is an excellent starting point. As part of a product company interview prep, build some projects that prove your proficiency in front-end and back-end technologies. They can be a good way to demonstrate your understanding of real-life problems and your ability to solve them. Some key project ideas include developing applications, contributing to open-source projects, and creating tools to address real-world issues. Make sure to highlight your projects on GitHub or build your very own personal portfolio. 5. Prepare a strong resume and portfolio A product company interview prep is incomplete without a resume and a portfolio. Make sure to create a strong resume showcasing your academic and technical skills, relevant projects, and internship experience (if any). Create a digital portfolio to highlight your completed projects, code samples, and achievements. Add links to your GitHub and LinkedIn profiles, or a personal blog (if any). Top product-based companies We detailed some of the essential product-based job steps for your convenience. Let us now look at some of the top product companies to target in your job search: 1. Google An American search engine that is the most widely used globally, Google handles around 70% of the online global search. Founded in 1998, it offers a wide array of products. Some of the notable ones include: Google Chrome Google Mail (Gmail) Google Docs Google Drive Google Meet 2. Amazon Founded in 1994, Amazon initially started as a marketplace for books and has expanded its base over the years, including a wide range of: Amazon e-commerce platform Alexa Amazon Music Prime Video Amazon Web Services (AWS) 3. Microsoft One of the largest and most reputed software companies in the world, Microsoft started operations in 1975. Some of its noteworthy products include: Microsoft Windows Microsoft Teams Outlook OneNote Microsoft Cloud 4. Apple Started in 1976, Apple’s core functional area was designing computers. Today, it has a whole variety of products for sale: iPad iPhone Mac AirPods Apple TV 5. Meta Formerly known as Facebook, Meta came into existence in 2004. The company today owns and operates: Facebook Instagram WhatsApp Threads Messenger 6. Adobe Founded in 1982, Adobe started as a computer software company and later expanded globally, offering: Photoshop Illustrator Acrobat Adobe Express Dreamweaver 7. Salesforce Established in 1999, it is a fast-emerging, cloud-based software company offering different products: Agentforce Artificial Intelligence Slack Data Cloud MuleSoft 8. Atlassian It is an Australian firm that started operations in 2002. It designs tools for software development and project management. Some of its notable products include: Jira Confluence Crucible Trello Fisheye 9. Flipkart One of India’s leading e-commerce groups, it was launched in 2007. It has allowed millions of consumers, merchants, sellers, and small businesses to join India’s e-commerce revolution. Its pioneering services include No-cost EMIs, Cash on Delivery, and Easy Returns. Some of its notable product offerings are: E-commerce platform OneAssist mobile application Taxation and software solutions Multiple payment options Flipkart Plus 10. LinkedIn One of the top professional platforms today, LinkedIn began operations in 2003 and has since been striving to help professionals thrive globally. It is the world’s largest professional network with over 800 million members around the world. Some of its most popular product offerings include: E-learning platform Talent Insights LinkedIn Sales Navigator LinkedIn Recruiter LinkedIn Jobs Continuous learning and upskilling with Online Manipal The key to entering a product-based company is obtaining the required skills that hold relevance in today’s tech age. Online Manipal offers a wide range of courses that you can complete from the comfort of your home. It allows you to continue your job and other personal commitments too. Online courses and certifications like Google Cloud and AWS help candidates get a competitive edge in product company interview prep. They have the desired knowledge and skills to stand out from the crowd. Some of the top certification courses to pursue for getting into a product-based company are: Google Cloud Database Engineer Specialization Machine Learning on Google Cloud Specialization Networking in Google Cloud Specialization Security in Google Cloud Specialization AWS Certified Solutions Architect Associate AWS Certified Data Engineer Associate AWS Certified AI Practitioner Foundational AWS Certified DevOps Engineer Professional In addition to the above short-term certification courses, you can pursue full-fledged formal degrees from Online Manipal. These programs are designed to equip students with the necessary knowledge to get a job at a product-based company. You may choose to pursue an online MCA degree from Manipal University Jaipur for a career in product management. Alternatively, an online MBA is the logical next step to assuming top managerial and leadership roles in product-based organizations. Conclusion This product company job guide intends to help you grab your dream job in a product-based organization of your choice. There are endless job opportunities and several online learning platforms to help you in your journey. With perseverance and a growth-oriented mindset, you can get the role of your preference in a product-based company. Make sure to remain dedicated and proactive in your career development journey. Remember that consistent effort and targeted preparation are sure to lead to success. Online Manipal can be your partner-in-success on this path. Keep learning new skills and stay up-to-date with the latest technologies on the Online Manipal learning platform. Manipal University Jaipur (MUJ) offers a host of course options on this platform to enable students to pursue a lucrative tech career. Online MCA from MUJ is one of the best choices for a successful tech career ahead in a product-based company. Sign up for the course today and take the first big step toward a rewarding career ahead with MUJ.
Why pursue an online MA in Economics from MUJ Want to pursue an MA in Economics but not sure where? Manipal University Jaipur (MUJ), a NAAC-accredited university, can be just the right choice. Approved by the UGC, Manipal University Jaipur has pioneered quality learning across disciplines. With a combination of theoretical and hands-on learning for students, the university offers online courses on the Online Manipal platform. In the competitive financial landscape, an MA in Economics is what you need. The program offers a comprehensive understanding of financial trends. It enables you to make informed decisions in their respective sectors. An online MA in economics from MUJ can help students become experts in policy-making. Graduates are eligible to apply for top job roles in varied industries at high pay scales. This blog presents ample reasons to choose MUJ for an online MA in Economics. Advantages of online MA in Economics from MUJ Many students prefer Manipal University Jaipur for online courses in various disciplines. Some of the top advantages of an online MA in Economics from MUJ are: Academic credibility: MUJ is Rajasthan’s first NAAC A+ accredited university. It ranks 64 among India’s top 70 universities in 2024 by NIRF. The World Education Services evaluates MUJ’s online degrees, which are also UGC-entitled. They hold equal relevance and recognition as campus degree programs. Top-class faculty: The teachers at the university are highly experienced in their respective disciplines. They bring their expertise to the table, offering valuable insights into everyday concepts. State-of-the-art technology: MUJ is widely preferred among students in both India and abroad. This is because it offers courses over the state-of-the-art digital learning platform of Online Manipal. All efforts are taken to ensure a seamless transfer of knowledge across devices and regions. Flexible learning: This is one of the best advantages of an online MA in Economics at MUJ. The university allows students the opportunity to study from any location of their choice at their convenient time. Flexible options allow working professionals to easily sign up for courses alongside their jobs. Uncompromised quality education: MUJ makes all efforts to ensure that no compromise is made on offering the best-quality education despite the online learning platform. Its online degrees are at par with on-campus degree programs in terms of quality of education. Curriculum overview and specializations To learn more about the advantages of an online MA in Economics from MUJ, let us delve into the course curriculum and its contents. The course duration is 2 years and it is divided into 4 equal semesters. The online classes are spanned across 15-20 hours approximately per week and students can learn from the comfort of their home or anywhere else. The table below shares the core subjects in MUJ’s online MA in Economics degree for your better understanding: Semesters Subjects taught1Fundamentals of Mathematics and StatisticsMicroeconomics -IPublic Economics and PolicyMacroeconomics- IIndian Economy2Intermediate EconometricsMicroeconomics -IIEconomics of Innovation and EntrepreneurshipMacroeconomics -IIHistory of Economic Thought3Development EconomicsApplication of Data Science in EconomicsTerm Paper Environmental EconomicsGame TheoryElective I (Choose any one)Behavioral EconomicsHealth EconomicsAgriculture Economics4Monetary EconomicsInternational EconomicsOperation Research in EconomicsDissertationElective II (Choose any one)Economics of Human DevelopmentLabor EconomicsInternational Financial System As can be seen from the table above, the course curriculum of MUJ’s online MA in Economics degree allows for specialization. Students can opt for electives that are industry-focused in the third and fourth semesters of the program. This helps prepare them for diverse roles in the world of economics. Additionally, the online MA in Economics degree program allows practical training to students too. This is in combination with the theoretical concepts taught during the course. Students are encouraged to participate in assignments and research projects that simulate economic analysis in the real world. Skill development through MUJ’s online MA in Economics Students pursuing an online MA in Economics from MUJ will acquire a host of industry-relevant skills. Some of these include: Quantitative analysis: It refers to the process of using statistical and mathematical techniques for data analysis. Data interpretation: This refers to deriving meaningful insights from the gathered data by understanding, organizing, and evaluating the data. Analytical thinking: This includes the ability to critically identify patterns, evaluate data, and find solutions to seemingly complex problems. Economic modeling: Students learn how to use a simplified economic model as a representation of economic processes and predict economic behavior based on it. Policy evaluation: Students are taught the skill to review the effectiveness of economic policies, initiatives, and programs for societal good. The program focuses on equipping students with practical skills that they can directly apply to careers in the fields of finance, economics, and public policy. Career prospects after online MA in Economics Students graduating with the degree are eligible to apply for a variety of job roles in different sectors. With industry-relevant skills under their belt, they are highly likely to prosper in varied positions. Some of the top career prospects after an online MA in Economics from MUJ are outlined below: Job roleJob descriptionAverage annual salary (approx)Research EconomistCarry out detailed analysis of economic issues by gathering data, creating statistical models, interpreting the data, and publishing research findings.INR 6 lakh – INR 18 lakh per annumFinancial ConsultantOffer expert advice to clients on crucial financial issues such as taxes, investments, and financial strategies. INR 5 lakh – INR 18 lakh per annumEconomic AnalystGathering, evaluating, and interpreting data to assess economic trends and predict future economic scenarios.INR 5 lakh – INR 12.3 lakh per annumPolicy AdvisorAssess, review, and suggest improvements to existing economic policies for the betterment of society at large.INR 4.4 lakh – INR 7.5 lakh per annumData AnalystCollect all important information to enable organizations to make informed business decisionsINR 4 lakh – INR 10 lakh per annum There is ample demand for professionals with advanced economic knowledge in both private and public sectors. The program is designed to prepare students for the best career prospects after an online MA in Economics. Eligibility and Admission Process Students interested in pursuing the program from MUJ must meet the following basic admissions requirements: Course applicants must have completed a Bachelor of Arts (BA) in Economics or any other related and relevant discipline. Applicants must have secured at least a 50% aggregate score in the undergraduate degree from a recognized university. The admission process for MUJ’s online MA in Economics is rather simple. The university offers easy access to the online application and enrollment system on the Online Manipal platform. This simplifies the admission procedure for applicants. Conclusion: Why choose MUJ for an online MA in Economics Manipal University Jaipur is one of the best choices for pursuing an online MA degree in Economics. The university offers an industry-relevant curriculum complete with specific skills to prepare students for working in the economics domain. Moreover, the best advantage of learning the program from MUJ is that it offers the degree in the online format on the Online Manipal platform. This allows students sufficient flexibility to learn at their own pace and a place of their choice.
Courses after MBA Marketing to scale up your career To keep yourself updated on the latest marketing trends, you must follow the concept of lifelong learning and upskilling in the dynamic marketing landscape. The marketing field is evolving so rapidly—with new tools, techniques, and platforms emerging constantly—that staying up-to-date is crucial. An MBA in Marketing can be a powerful tool for career advancement and securing leadership roles, particularly in the dynamic and ever-evolving marketing landscape. To enhance, upskill, and reskill yourself, you can take up certain certifications post-MBA Marketing and advanced courses, which we will discuss in this blog. From a small brand to big fortune companies, marketing is a key to surviving in today’s cut-throat competition. Marketing is a key driver of success as it creates a connection between a company’s offerings and its customers and differentiates it in the marketplace. This is where marketing specialists come into practice. Marketing management professionals are expected to grow at a rate of 8% through 2023–2033, faster than the average, according to a report from the Bureau of Labor Statistics. Courses to consider after an MBA in Marketing Pursuing advanced courses after an MBA in Marketing can help you become more knowledgeable and competitive in the quickly evolving marketing field. Numerous specialized degrees can provide an in-depth understanding and proficiency in leadership, data analytics, digital marketing, and branding. An outline of various worthwhile courses, together with information on their applicability to your job, necessary skills, and possible employment options, is provided below: Digital Marketing With technological advancement, the demand for digital marketing is on the rise. From Netflix and Amazon to small companies, everyone relies on digital marketing to reach a wider audience. This course focuses on key digital channels, including SEO, SEM, affiliate marketing, and more. Skills Developed: Enrolling in this course will equip you with various skills, including search engine algorithms, content creation, pay-per-click advertising, website optimization, email campaigns, mobile marketing, and more. Career opportunities Digital Marketing Manager: Overseeing online campaigns, developing content strategies, and collaborating with teams to understand their needs. SEO Specialist: Optimizing websites for search engines to increase brand visibility. Social Media Manager: Running brand campaigns and managing social media accounts. Key platforms for learning the course: Google Digital Garage, Online Manipal, HubSpot Academy, Coursera, and Digital Marketing Institute. Data and Marketing Analytics The amount of data available today is staggering, from website visits to social media interactions, purchase behavior, and customer feedback. Data and marketing analysts analyze this data to draw useful insights. These insights help drive better decision-making, optimize performance, and improve overall marketing ROI. Skills Developed: Data visualization, predictive modeling, marketing metrics, Google Analytics, A/B testing, segmentation analysis, and customer lifetime value (CLV) prediction. Career Opportunities Customer Insights Manager: Using data to understand customer needs and behaviors and planning accordingly. Analytics Consultant: Advising businesses on how to leverage data to improve marketing performance. Business Intelligence Analyst: Analyzing complex data to inform strategic marketing decisions. Key platforms for learning the course: LinkedIn Learning, Manipal Academy of Higher Education, edX, Coursera, and DataCamp. Content Marketing and Strategy Digital marketing tactics still rely heavily on content marketing. Providing interesting, pertinent, and consistent content is essential for customer engagement, brand loyalty, and company expansion in the digital age, where people’s attention spans are short. Skills Developed: Content creation, content strategy, storytelling, copywriting, SEO writing, editorial calendar management, and content distribution. Career Opportunities Content Strategist: Developing and managing content strategies for brands across multiple platforms. Copywriter: Writing persuasive, clear, and engaging copy for digital platforms. Content Marketing Manager: Overseeing content marketing campaigns and teams. Key platforms for learning the course: HubSpot Academy, Online Manipal, Content Marketing Institute, CopyBlogger, and Coursera. Brand Management Brand management is crucial for businesses looking to build a lasting relationship with customers. This course teaches how to build, position, and grow a brand while aligning marketing efforts with customer perceptions. Skills Developed: Brand strategy, brand positioning, consumer psychology, market research, brand equity management, and integrated marketing communications (IMC). Career Opportunities Brand Manager: Overseeing a product or company’s brand, ensuring alignment with consumer expectations. Product Manager: Overseeing a product’s creation and promotion. Creative Director: Setting a brand or product’s creative direction, reviewing and approving ideas, and aligning creativity with business guidelines and goals. Brand Strategist: Advising companies on brand development, market positioning, and growth strategies. Key platforms for learning the course: Coursera, Online Manipal, Udemy, and edX. Customer Relationship Management (CRM) and Marketing Automation This course helps you master tools and techniques for automating and optimizing the customer journey. It covers CRM software, customer segmentation, lead nurturing, email automation, and lifecycle marketing. Skills Developed: CRM tools (Salesforce and HubSpot), lead generation, email marketing, automation strategies, customer retention, and segmentation. Career Opportunities CRM Manager: Managing client information and connections to increase sales and retention. Marketing Automation Specialist: Establishing and enhancing automated advertising campaigns. Customer Experience Manager: Focusing on improving customer satisfaction through strategic CRM initiatives. Lead Generation Specialist: Using CRM and automation to nurture leads and drive conversions. Key platforms for learning the course: HubSpot Academy, Salesforce Trailhead, and Marketo. After completing an MBA in Marketing, pursuing specialized courses enables you to build on your existing knowledge and stay ahead in the competitive marketing field. These professional courses after MBA Marketing provide the expertise necessary for advancing into higher leadership roles, improving your marketability, and ensuring long-term success in an ever-changing industry. How Online Manipal helps you pursue courses with Online MBA in Marketing Online Manipal offers a flexible and innovative way to pursue higher education, particularly for those looking to advance their careers with an online MBA in Marketing. The platform blends academic rigor with practical industry insights, making it a valuable choice for individuals seeking to enhance their marketing expertise while balancing other commitments. One of the standout features of Online Manipal’s MBA offerings is its partnership with Coursera, which opens up access to world-class content, enhancing the learning experience. Here’s how Online Manipal supports your pursuit of an MBA in Marketing to enrich the learning process: Flexibility and convenience Online Manipal offers a fully online MBA in Marketing that allows students to pursue their education from anywhere in the world. Its flexible learning schedule allows you to study at your own pace. Whether you’re working full-time or managing other responsibilities, you can complete assignments, engage with course materials, and attend live classes whenever they fit into your schedule. Curriculum designed as per industry trends The MBA in Marketing at Online Manipal is designed to meet the ever-evolving marketing landscape. The curriculum integrates core marketing concepts with emerging trends, such as digital marketing, data analytics, consumer behavior, brand management, and marketing strategy. Exclusive Coursera Offerings Enrolling in the online MBA in Marketing at Manipal University Jaipur offers exclusive access to Coursera’s professional certifications and specializations. These courses can enhance your MBA experience with specialized skills and cutting-edge knowledge from top universities, including the University of Michigan, Stanford, Wharton, and Google. Practical Applications The online MBA in Marketing from Manipal University Jaipur allows you to gain hands-on knowledge that can be immediately applied in the workplace. From practical marketing strategies to understanding data-driven decision-making, online MBA in Marketing helps you master skills that are directly aligned with industry demands. Value-Driven and Cost-Effective Online Manipal offers affordable, high-quality education through its online programs. These align with career goals and provide specialized knowledge at no extra cost. With exclusive Coursera offerings, you gain access to world-class content and certifications from top universities, equipping you with the latest marketing knowledge and hands-on skills. Conclusion After completing an MBA in Marketing, the next step in advancing your career is to deepen your expertise and stay ahead of the evolving industry trends. While an MBA provides a strong foundation in core marketing concepts, pursuing growth courses after an MBA in Marketing can significantly enhance your skill set and increase your value in the marketplace. By strategically pursuing additional certifications and specialized courses, you are investing in your future, ensuring that you can scale your career to new heights, take on leadership roles, and remain agile in an increasingly data-driven and digital-first marketing environment. With the right combination of foundational knowledge from your MBA and the expertise gained from targeted, advanced courses, you can unlock a world of new opportunities and position yourself as an invaluable asset to any organization.
Career opportunities after online MA in Economics A Master’s degree is the key to unlocking potential career opportunities after graduation. It offers a wider knowledge base and enhanced expertise to students in their chosen discipline. For students and working professionals alike, who aspire for a rewarding career in Economics, an MA Economics degree is ideal. It helps equip you with expertise in data, allowing you to analyze and interpret complex data sets. It also enables you to make future predictions for the economy basis current trends. Additionally, the degree grants detailed knowledge of policy-making and economic theories, unlocking diverse career opportunities in both the government and private sectors. This blog explores some career opportunities after an online MA in Economics. Top 10 career opportunities after MA in Economics Students graduating with an MA in Economics can apply for a wide array of job roles in relevant industries. Some of the top career opportunities after an MA in Economics are detailed below: 1. Business Consultant The first on our list of jobs for MA in Economics graduates is Business Consultants. They offer expert guidance to businesses for identifying challenges and overcoming them. They analyze the companies’ business requirements, design strategies, create plans, and present their findings to clients and other stakeholders. Average annual salary (approx): INR 15.5 lakh per annum 2. Economist This is one of the top jobs for MA in Economics graduates. Economists research impactful economic issues and gather data through surveys. They also analyze the collected data and advise governments and businesses on economic matters. Average annual salary (approx): INR 11.7 lakh per annum 3. Economic Consultant They are responsible for analyzing data, and applying economic theory, and econometrics to help clients with their business and economic issues. Additionally, economic consultants are involved with researching and advising clients on economic matters. Average annual salary (approx): INR 11.5 lakh per annum 4. Investment Analyst Investment Analysts gather data, analyze assets like currencies, stocks, and bonds, and conduct research. They are often involved in focusing on specific niches and gaining expertise in their domains. Average annual salary (approx): INR 11.4 lakh per annum 5. Policy Analyst Another of the top jobs for MA in Economics graduates is that of Policy Analyst. They research and analyze various policies and legislations to assess their impact on society. They also identify legal loopholes in policies and recommend appropriate changes for improvement. Average annual salary (approx): INR 9.1 lakh per annum 6. Actuarial Analyst They prepare reports based on findings from gathered data, which they analyze using advanced statistics and modeling. They also design insurance plans and offer technical assistance and support to other members of the financial team. Average annual salary (approx): INR 7 lakh per annum 7. Data Analyst Their primary responsibilities include collecting data, correcting discrepancies, analyzing data, and generating reports. They also prepare visual presentations of data through graphs, charts, and dashboards. Average annual salary (approx): INR 6 lakh per annum 8. Financial Analyst They are responsible for analyzing financial data to better understand the financial status of an organization. They also develop financial models to help investors make profitable investments. Average annual salary (approx): INR 5.6 lakh per annum 9. Research Associate They research, collaborate with other team members, and offer solutions to problems in data or the research process. They also identify new resources to help companies reach their business objectives. Average annual salary (approx): INR 5.5 lakh per annum 10. Market Research Analyst They gather, evaluate, and interpret data to enable companies make informed decisions on product development and marketing. They make their suggestions based on the collected data and share research insights to identify customer requirements. Average annual salary (approx): INR 4 lakh per annum Skills needed for an MA in Economics To perform the above-mentioned job roles with ease, graduates with an MA in Economics must have certain specific skills. Some of the top skills needed in MA in Economics graduates are detailed below: Economic knowledge: This is one of the most crucial skills required. Applicants must have a thorough understanding of current market trends, economic theories, and financial principles. Quantitative skills: These include proficiency in statistical software such as R, Stata, and Python for analyzing gathered data. The candidates need strong mathematical skills for designing economic models and interpreting the results of data. Problem-solving ability: Graduates with an MA in Economics must be able to find innovative solutions to economic problems. This skill is particularly crucial for research and consultancy roles. Effective communication: Candidates are required to demonstrate strong verbal and written communication skills in presenting complex information with clarity to both technical and other audiences. Analytical thinking: Among the many skills needed by MA graduates in economics is the ability to interpret complex data and make key recommendations. How to choose the right career path after an MA in Economics We discussed in the blog earlier the scope after an MA in Economics. Students graduating with the degree are eligible to apply for many top roles in varied industries. They can decide among a host of career prospects based on: Skills: Some graduates may be more skilled in analytics, while some may be great at research or consulting roles. Depending on the skills learned during the course, students may opt for any of these job roles. Personal interests: This is an important factor in determining the scope after MA in Economics courses. Graduates may be more interested in data collection and analysis or be more inclined toward economic policies. Career aspirations: There is immense scope after MA in Economics degree programs for graduates. Based on their long-term career goals, they can choose between working in the public or private sector. Pursue online MA in Economics with Online Manipal A Master of Arts degree in Economics is ideal for students aspiring to gain advanced knowledge and skills in the field. The course helps prepare students for rewarding career roles at attractive pay packages. Moreover, the degree can now be pursued from the comfort of your home or any other location of your choice. You can opt for an online MA in Economics degree to continue carrying out your personal and professional commitments. This way you can pursue a two-year degree remotely without needing to attend physical classes. Manipal University Jaipur offers an online MA in Economics degree to help students gain expertise in policy-making. The newly launched course enables students to get a thorough understanding of economic theory and analysis. The fully-online experience focuses on offering quality education. Conclusion A Master of Arts in Economics is the perfect choice to help you take the first step in the world of economics. The course lays the right foundation for students aspiring to gain a comprehensive understanding of different areas of economics. These include health economics, environmental economics, and public policies. Manipal University Jaipur’s online MA in Economics degree helps equip students with a variety of skills to assume many high-demand roles. These can be in the finance, policy-making, economics, and consulting industries. Offered on the Online Manipal platform, the advanced degree in Economics can help students achieve their future professional goals and interests. Sign up for an online MA Economics course from Manipal University Jaipur and take the first step to a rewarding career in the field.
