MBA dual specialization in Marketing and Systems: An overview

An MBA degree is often considered the key to a rewarding career path. The option of specializing in two disciplines further enhances the career prospects of graduates. Marketing and Systems is one of the most popular combinations in MBA dual specialization degrees. The Marketing and Systems dual MBA program enables students to have a broader skill set that includes marketing and technical skills in systems management and data analysis. This blog further looks into the course and the career options that open up upon its completion.

Systems-focused dual MBA with Marketing 

The Marketing and Systems dual MBA program helps equip students with all technical and managerial skills required in information systems. Students learn all about database management, cybersecurity, systems analysis and design, and IT project management. The course curriculum is detailed as follows:

Advantages of Marketing and Systems Dual MBA

Some of the top benefits of pursuing an MBA in Systems and Marketing for students are:

1. Industry-specific skills: Students taking up the dual MBA degree stand to gain skills that are required in the relevant industry. These include information systems strategy, business intelligence, data management and analytics, and database management. 

2. Improved career growth: With multiple skills under their belt, these students appear highly attractive to top recruiters in the industry. They are eligible to apply for high-paying jobs in both the Systems and Marketing industries. 

3. Top tech positions: Graduates with a dual MBA in Systems and Marketing can also step into top managerial posts in tech roles since they have the necessary specialized skills and advanced knowledge base in Systems.

4. Specialized expertise in Systems: This is yet another advantage of the degree. It enables students to gain a comprehensive understanding of IT and Systems through subjects like computer networks, software engineering, and technology management. 

Careers after MBA in Systems and Marketing

Students graduating with a Systems-focused dual MBA program are equipped with a wide knowledge bank and specialized skills in the IT sector. This enables these graduates to apply for top technical positions in relevant industries at high-pay packages. The table below presents an overview of some of the top expected roles and their corresponding pay packages after completing a Systems-focused dual MBA with Marketing:

Pursue an MBA dual specialization in Systems Marketing from SMU

A dual-specialization MBA degree holds immense value for students as it offers specialization in two disciplines (instead of one conventionally) during the same course duration of 2 years. Sikkim Manipal University enables students from across India to sign up for an online MBA dual specialization Systems Marketing course on Online Manipal.

The course is designed to help equip students with the right combination of technical and managerial skills required for the domain of information systems. Sikkim Manipal University is accredited with an A+ grade by NAAC and its online MBA dual specialization Systems Marketing degree is entitled by the UGC. Additionally, Sikkim Manipal is revered as the top private university in the North East.

Conclusion

This blog aims to provide a detailed idea of the Marketing and IT MBA dual specialization offered by Sikkim Manipal University on the Online Manipal platform. The course is considered ideal for those students who wish to gain specialization and expertise in the ever-evolving field of information systems. Sikkim Manipal is counted among the top leading universities in India. Its online Marketing and IT MBA dual specialization program is available on the Online Manipal platform. The course offers the utmost convenience to students, allowing them the comfort of pursuing the degree from home. Moreover, the degree holds equivalence to the conventional campus course and is thus recognized by governments and employers worldwide.