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How IT infrastructure is paving the way for next-gen banks

The proliferation of next-gen banks is spurred by technology’s disruptive impact and the ongoing development of digital infrastructure. Traditional banking structures are undergoing shifts as entities acknowledge the immense opportunities presented by groundbreaking technological advances. Artificial intelligence (AI), machine learning (ML), blockchain, and cloud computing are all revolutionizing the realm of finance. They empower next-gen banks to provide personalized, practical, reliable financial services while simultaneously enhancing operational efficiency and opening up new business prospects. As technology advances, the path ahead for next-generation banks is paved with a solid IT infrastructure that serves as an impetus that drives their growth and viability in the world of technology. 

 Role of technology in banking 

Technology is crucial in establishing the modern banking scene, reinventing how financial services operate, and upgrading overall customer service. The digital transformation in the banking sector had a tremendous impact on several parts of banking, which vary from transactions and protection to client interaction and operational effectiveness.

  • Banking at customers’ fingertips:

Technology has transformed the banking sector by putting financial offerings instantly at customers’ fingertips. Customers can use their smartphones or laptops to access their accounts, conduct transactions, and keep track of their finances using mobile banking apps, online services, and e-wallets. Such advances are enabled by AI technology, which enables features like speech recognition, chatbots, and tailored proposals. 

  • Personalized banking experience:

AI and data analytics play critical roles in providing personalized banking solutions to customers. Banks may acquire insights into customer tastes, financial targets, and risk tolerance by analyzing massive amounts of client data. Banks can use this information to provide customized product recommendations, personalized financial guidance, and targeted marketing initiatives. Chatbots and digital assistants powered by AI also improve customer encounters by giving real-time assistance and rapid resolution of inquiries.

  • Data protection:

Data protection is critical in the banking industry owing to the sensitivity of financial information. Blockchain, a decentralized and immutable ledger, improves data integrity, openness, and reliability. It can be used to safeguard transactions, authenticate identities, and deter forgery. Encryption methods protect sensitive client data by turning it into unreadable depictions, guaranteeing that even if unauthorized access happens, the data remains secure. Furthermore, cloud technologies provide secure retrieval and backup approaches, reducing the likelihood of losing information and unauthorized access.

  • Profitability through business intelligence:

Business intelligence (BI) solutions powered by technology enable banks to derive important insights from massive amounts of data. AI-powered analytics algorithms can handle and analyze a wide variety of data sources, including customer transactions, market movements, and risk indicators. This allows banks to discover trends, generate data-driven choices, and come up with profitable strategies. BI technologies enable banks to discover opportunities, minimize risks, and optimize operations by providing real-time reporting, predictive modeling, and forecasting capabilities. 

Role of IT in banking 

IT solutions for next-gen banking operations have risen in prominence throughout the years. Here are a few illustrations of vital domains where IT plays a critical role:

  • Digital Payments:

Technological advancements in the banking industry have altered the method transactions are processed and managed. It has aided in the invention of digital payment services like mobile wallets, contactless transactions, and online payment platforms. These technologies enable customers to carry out transactions seamlessly and safely, omitting the requirement for physical cash and promoting financial inclusion.

  • Electronic Fund Transfer: 

Information Technology has fostered electronic fund transfer structures, enabling consumers and organizations to transfer funds quickly and securely across bank accounts. Technologies, including ACH (Automated Clearing House) and wire transfers, facilitate quick and dependable transactions, dropping the time and expense that accompany conventional paper-based processes.

  • Real-Time Gross Settlement (RTGS): 

RTGS is a vital information technology-enabled method that allows for the fast resolution of high-value interbank operations. It ensures real-time gross fund transfers, with each transaction processed independently. RTGS systems enable the secure and effective settlement of large-value transactions, lowering the risk of settlement and improving net financial stability.

  • Internet Banking & Phone Banking:

Information technology has forged the road map for convenient financial services via the Internet and phone-based channels. Customers can use Internet banking to access accounts, conduct transactions, and do other banking operations via secure online portals. Phone banking, on the other hand, allows clients to access their accounts and execute payments via phone calls or IVR (interactive voice response) devices.

Future of digital banking in India 

AI and blockchain technologies are emerging as significant drivers of the uprising in the growth of digital banking in India. AI has enormous potential to transform digital banking by allowing personalized consumer experiences, improving risk management skills, and automating various operations. AI-powered chatbots will grow smarter, managing client inquiries and transactions with greater efficiency, ultimately boosting response times and ultimate customer fulfillment. 

On the other hand, blockchain technology will prove critical in ensuring robust security measures, increasing transparency, and accelerating transactions. As a result, the future development of digital banking in India will create a diverse range of career possibilities, such as those for AI professionals, data scientists, blockchain developers, cybersecurity specialists, and digital strategists. These individuals will play an important role in leading the creation, execution, and upkeep of AI and blockchain technologies within banks.

Pursue an MBA in BKFS from TAPMI

TAPMI’s online MBA in BKFS (Banking and Financial Services) program on Online Manipal offers professionals a comprehensive platform for staying on top of the ever-changing trends in the banking and financial services business. This program provides learners with the information and skills needed to manage the evolving terrain of this business through a challenging curriculum and industry-focused coursework. Students gain knowledge of developing technology, legislative changes, and market developments, allowing them to successfully predict and respond to industry shifts. Experiential learning is also emphasized in the program through industry connections, case studies, and simulations, which allow professionals to apply theoretical principles to real-world circumstances. The BKFS program equips professionals to make sound choices, capitalize on prospects, and stay ahead of the competition by creating a comprehensive grasp of the sector’s complexity.


IT infrastructure lays the path for a new era in banking by providing seamless customer experiences, digital transformation, increased security measures, open banking connections, and leveraging the potential of big data and analytics. So it is evident that as the financial industry continues to embrace technological advancements, IT infrastructure remains a crucial catalyst in driving its transformation by leveraging technology for future-ready banks.

Growth Trajectory for HR Professionals After Completing an MBA

Human resource management is a dynamic field in today’s commercial landscape and plays an indispensable role in the success of an organization. There is a growing need to possess diverse skill sets beyond the traditional practices and this is where an MBA program can make a difference. It equips human resource executives with a comprehensive understanding of business strategies, leadership and organizational management. 

HR professionals take on multifaceted roles, from talent acquisition to policy-makers. They strive to create a workplace where every employee has their voice, all perspectives and opinions are embraced, and everybody contributes toward the tapestry of organizational success.

An MBA in HR equips you with the skills to become the go-to person in every office, and serve as the bridge between the management and the employees. Read to know the scope after the course!

Key Skills Required for HR Professionals

Essential HR skills range from soft to technical skills like business acumen or data literacy. However, some essential skills are the most sought-after in helping HR professionals towards company success:

CommunicationAppropriate tone is crucial to communicate with different levels of stakeholders formally and informally.
Emotional IntelligenceHR professionals should understand and empathize with employees’ emotions and experiences. It enables HR to motivate employees to work harder, resolve conflicts, and build cordial relationships.
HR TechnologyIn the digital era, learning the HRIS (human resource information system), ATS (applicant tracking system), and performance management software helps in streamlining data.
AdaptabilityEvolving labor laws, technological innovations, and societal shifts needs adaptability to the changes and respond to the organizational workforce requirements.

Also read: Why is an MBA in HRM a top choice for many students?

Benefits of Pursuing an MBA for HR Professionals

The following section describes the opportunities for HR managers with an MBA in HR:

  • The workforce of any company can only work at its peak potential if appropriate systems are in place to manage internal and external operations. MBA will help human resource professionals actively participate in the business’s day-to-day operations and ensure that all employees advance in their careers. 
  • MBA degree helps HR professionals master managerial abilities and communication to handle the workforce and maintain cordial relationships with them.
  • MBA helps develop leadership qualities because HR encourages people to become competent leaders and win their trust.

Impact of MBA on Career Trajectory of HR Professionals

Pursuing an MBA degree in HR profoundly impacts the career path of HR professionals by accelerating their professional growth. Let’s discuss the changes that MBA brings to an HR executive’s career trajectory:

  • Boosts Performance

An MBA in HR enables professionals to actively participate both within and outside of the company’s workforce. These professionals become experts in this field and strive to make changes to ensure the growth of all employees. The post-graduate program will also help them understand various business functions like finance, marketing, operations, etc.

  • Expands Network

Connecting with experts becomes easier when pursuing an MBA. a learner will get the opportunity to meet and interact with experts from notable industries and multinational companies worldwide. International exposure enables them to participate in international consulting projects and study abroad programs.

  • Credibility and Professional Recognition

MBA degrees, offline or online, are among the finest post-graduate programs that provide professional credibility than a bachelor’s degree. It helps professionals climb the ladder of growth and get many opportunities to get accepted in senior-level positions. The salary potential for HR professionals with an MBA also increases.

Learning Outcomes from an MBA Program for HR Professionals

A postgraduate degree in Human Resource Management (HRM) aims to give every student advanced knowledge on understanding the key skills required by HR professionals, like the following:

  • Theories/concepts of HRM
  • Innovative solutions in HRM
  • Ethical issues of HRM
  • Evaluating HRM connected to social, cultural, or environmental responsibilities globally
  • Demonstrating competencies in communication and exchange of ideas
  • Becoming well-versed in written and oral presentations
  • Undertaking qualitative and qualitative research

Also read: What employers look for in MBA Human Resources graduates

Career Opportunities After Completing an MBA in HR

MAHE’s MBA program exposes an individual to different career options for HR professionals . Industries in various domains tend to hire HR specialists to handle different activities regarding employee hiring and maintaining work performance. Below are the central areas of the HR career path after the MBA:

Career Paths After an MBA in HRSalary per annum
Organizational Development and Change ConsultantINR 4,00,000
Director of HR Training and DevelopmentINR 14,00,000
Employment or Placement ManagerINR 4,50,000
Employee Relations ManagerINR 3,00,000
Technical RecruiterINR 3,00,000
Staffing DirectorINR 8,00,000


Some common subjects included in the curriculum of an MBA in HR

Following are some of the core subjects taught in MBA HRM:

Econometrics for HRMHR Audit
HRM and Organizational BehaviorManagerial Communication and Decision Making
HRM Planning, Bargaining, and Negotiation ProcessFinance and Financial Considerations in HR Management
Entrepreneurship and New VenturesOperations Management

Here is why the MBA from MAHE will help your career trajectory!

The online Master of Business Administration in HR from MAHE empowers students with the key skills like strategic HR management and change management. Students gain knowledge in core subjects including employee relations management, compensation and benefits, and organizational behavior.  The expert faculty and curriculum has expertise in leadership roles who helps in bringing real-world experience in the virtual classrooms. Students have the opportunity to participate in live webinars, interactive discussions to apply theoretical knowledge into the corporate world. An MBA degree from Manipal costs around INR 160,000 in two years with scholarship programs for meritorious students. It offers lucrative placement offers in positions of Human resource manager, Learning and development manager, employee relations manager, compensation benefits manager etc. 

MAHE has highly skilled instructors with internship opportunities in notable companies for advancing your career. Enroll in MBA in HR today from Online Manipal!


In conclusion, pursuing an online MBA in Human Resources opens new opportunities for students to make a difference in the workplace. The program equips students with the necessary skills and knowledge to develop a company’s most valuable asset – its employees. An MBA in HR shapes the culture, talent acquisition, and organizational success. MBA graduates specializing in Human Resources undertake strategic workforce planning and employee engagement initiatives for dynamic changes within the realm of HR. Therefore, if you have a passion for managing people and a desire to make a meaningful impact in the business world, pursuing an MBA in Human Resources may be the perfect path!

What Will Be The Career Trajectory For Doctors After An MBA?

What is an MBA?

Master of Business Administration (MBA) is the post-graduate program available after the completion of a bachelor’s degree for working professionals or students seeking theoretical and practical training in the managerial field. It helps individuals gain advanced and thorough knowledge of general business management functions. Generally, an MBA has a specific core focus on finance, marketing, and human resources.

There has been a rapid shift toward enrollment in MBA programs in major universities and institutions. People tend to pursue MBA for professional credibility and recognition, focusing on learning leadership skills, organizational behavior, and employee harmony. However, is pursuing an MBA worthwhile after an MBBS degree? Scroll down to learn about the career scope of doctors through an MBA.

Should doctors pursue an MBA?

Doctors should pursue MBA as it provides them with valuable management skills and opens the door to new opportunities in the higher echelons of a commercial organization. An MBA offers a comprehensive understanding of the business principles, finance, and marketing which effectively helps in managing healthcare organizations and taking informed decisions. Combination of medical and business knowledge enable doctors to identify and capitalize on entrepreneurial opportunities like starting new ventures.  It broadens their skillset, marketability and competitive edge in an industry which is quite different from the field of medicine. The following are the reasons to pursue an MBA after MBBS:

  1. Pursuing an MBA program provides doctors a thorough understanding of the leadership principles and strategies. It teaches them organizational behavior, strategic management etc that doctors need to manage teams, motivate staff and drive the changes. It leads to improved patient care and operational efficiency.
  2. In today’s dynamic era, doctors need strategic thinking to adapt to the updates, seize opportunities and overcome challenges in the healthcare sector. MBA program fosters thinking skills and enables the doctors to analyze market trends to develop effective business plans. They can regulate the changes and implement new technologies for the quality of the industry.
  3. Doctors get exposure to a wide network to connect with professionals across the international borders also. These connections lead to collaborations, partnerships and mentorship that further enhances a doctor’s career prospects.

Eligibility for an MBA post medical

Though the exact requirements for an MBA after MBBS vary from institution to institution, the following section describes the general criteria:

  • Applicants should complete a bachelor’s degree with 45-55% aggregate after 10+2. For MBBS graduates, the core requirement is to have a medical degree from a recognized college under the Medical Council of India or UGC.
  • Applicants should sit and score well in entrance exams like MAT, XAT, CAT, CMAT, GMAT, etc., to enroll in the MBA course.
  • To pursue an online MBA from MAHE, applicants must have at least one year of work experience in any field.

Also read: Healthcare Management: Important Stats & Figures in 2023

Best Specializations for MBA After MBBS

MBA in Hospital AdministrationTrains students with cutting-edge business abilities for healthcare frameworksReinforces students’ functional abilities in healthcare and extends their understanding of human services.
MBA in Healthcare Management Teaches students different strategies and systems involved in managing healthcare businessImproves the understanding of internal and external healthcare systems.
MBA in Pharmaceutical Management Trains students in pharmaceutical science and marketing managementPlanning and operating management techniques in the pharmacy industry by acquiring consultancy skills

Advantages of an MBA for Doctors

MBBS graduates must spend several years under training and fellowships before becoming reputed doctors, which takes away their most productive years. Therefore, pursuing an MBA after MBBS helps these young doctors find high-paying jobs sooner. Let’s explore the opportunities for doctors with an MBA:

  • Business Acumen

An MBA degree helps doctors gain knowledge and skills in accounting, finance, and operations to run a successful business. It prepares them to manage a hospital, finances, staff, and equipment necessary to run a business.

  • Management Skills

MBA after MBBS helps doctors gain management skills that are useful in hospitals and businesses. Doctors need these management skills to evaluate the performance of other nurses, doctors and hire them in the hospitals. An MBA degree is beneficial to provide a good foundation for an efficient and productive healthcare team.

  • Opportunities in Healthcare Organizations

Hospital administration courses after the MBBS helps doctors to take up administrative roles in the healthcare sector like administrator, HR manager, etc. MBA degree enables doctors to experience and establish in the managerial field for their professionalism, target-oriented mindset, etc.

Different Career Pathways After an MBA for Doctors

MBA degree encourages doctors to use their clinical knowledge in managerial posts and roles by delving into business strategies and operations. Below are the career options for doctors after completing an MBA:

  • Consulting
  1. Healthcare IT consulting includes understanding data interpretation with IT processes like artificial intelligence or machine learning, loT data, etc., to interpret insights for improving hospital services.
  2. Healthcare operations consulting involves managing, organizing, and maintaining medical equipment inventory. Consultants also optimize the policies and compliances of the healthcare sector. 
  • Administration Role in Hospitals/ Clinics
  1. Medical affairs officers look after the regular operations of the hospitals by complying with medical laws. They manage all the departments, leaders, and external stakeholders.
  2. The executive director handles the administrative management of the clinic and overall operation by guiding plans and supporting objectives.
  • Pharmaceutical Sales
  1. Pharmacy marketing roles involve planning campaigns, developing brand messaging, and defining the target customers.
  2. Finance roles, like CFO (chief financial officer) and analysts, are responsible for handling healthcare budgets, cutting costs, and negotiating contracts. 

Salary and Scope for Doctors with MBA

If MBBS can fetch a competitive salary, an additional MBA degree raises the pay scale. Below is the salary potential for doctors with an MBA:

RolesSalary (INR)
Healthcare Consultants8.34 LPA
Chief Executive Officer25 LPA
Operations Manager10 LPA
Administrative Office Manager9.6 LPA
Business Development Executive15 LPA


Also read: Which MBA is best for healthcare professionals?

Steps for Pursuing MBA After MBBS

Upon becoming a certified doctor, individuals often come across better-paying and more interesting opportunities, most of which result from an MBA. If you have just finished your MBBS, you can build a lucrative future by enrolling in an MBA program by following the below steps:

  1. Choose the MBA specialization matching your interest, skills, and clinical knowledge in the healthcare sector.
  2. Choose a university or institute for the MBA program well-known for the specialization.
  3. Selecting Indian universities requires students to appear for the selective management entrance exams.
  4. For abroad colleges, MBBS graduates need to pass the GREs.
  5. Apply for the program, pay the application fees, and ace the entrance exam!

Here is why your learning and transition to the world of Management from MBBS becomes easy with MAHE!

Manipal Academy of Higher Education (MAHE) offers different MBA programs in Healthcare Management and Pharmacy for working professionals and students. It helps serve the purpose of exploring the managerial work level in the healthcare sector. With the healthcare industry expanding in leaps and bounds, MBBS graduates are shifting towards MBA programs.

Online healthcare management course at the Manipal Academy of Higher Education (MAHE) offers a roadmap to all MBBS graduates for a fulfilling career in healthcare management. By enrolling in this course, students can learn about healthcare with finance, policy, and leadership.

10 best career options after MCA

An MCA (Master of Computer Applications) is a postgraduate-level degree program that focuses on computer science and applications. If you are interested in a career in computer programming, software development, or IT management, an MCA may be a good fit for you. It can also open a wide range of job opportunities in technology.  The curriculum for a MCA program typically includes courses in programming languages, algorithms and data structures, computer architecture, databases, software engineering, and more. It also includes some management courses to understand the industry and business aspects of the field.  

Also read: How does an MCA course benefit IT professionals’ careers?  

Top jobs you can get after an MCA  

Software Developer: A software developer is responsible for designing, developing, and testing software applications. MCA graduates are well-suited for this career as they have a strong understanding of programming languages and software development. Many software development roles also involve working with online platforms and web applications, making an online MCA degree a good fit. Software developers can earn salary up to: ₹ 13.0 LPA

IT Project Manager: IT project managers are responsible for leading and coordinating the development and implementation of IT projects. They work closely with other IT professionals to ensure that projects are completed on time, within budget, and to the satisfaction of stakeholders. IT project managers can earn salary up to ₹ 28.0 LPA. 

Database Administrator: MCA graduates can work as database administrators, responsible for the design, implementation, maintenance, and security of an organization’s database systems.  A database administrator can earn salary up to: ₹ 24.0 LPA

Systems Analyst: MCA graduates can work as systems analysts, helping organizations to optimize and improve their IT systems and processes. They can work in areas such as business analysis, process improvement, and IT project management. System Analyst can earn salary up to ₹ 17.7 LPA  

Technical Consultant: They provide expert advice and guidance to clients on technical issues related to software development, systems integration, and IT infrastructure. Technical consultant can earn salary up to: ₹ 20.0 LPA.  

Business Analyst: Business analysts work with organizations to identify and solve business problems. They analyze data, identify trends, and develop solutions to improve the efficiency and effectiveness of a business. Business Analysts can earn salary up to: ₹ 15.5 LPA  

Network Administrator: Network administrators are responsible for the design, installation, and maintenance of an organization’s computer networks. They ensure that networks are secure, reliable, and running efficiently. Network administrators: can earn salary ₹ 9.0 LPA. 

 Web developers design, develop, and maintain websites and web applications. They use a variety of programming languages and technologies to create visually appealing and user-friendly websites. Web developers can earn salary up to: ₹ 7.0 LPA. 

Systems Administrator: A systems administrator is responsible for maintaining and managing the organization’s computer systems. An MCA degree can prepare you for this role. System administrators can earn salary up to: ₹ 8.0 LPA. 

Technical Support Engineer: MCA graduates can work as technical support engineers, providing technical assistance to customers and resolving technical problems. Technical support engineer can earn salary up to ₹ 8.5 LPA.  

In addition to the above, the MCA graduates can also consider the field of Artificial Intelligence, Machine Learning, Cloud Computing, and Big Data. These are the emerging technologies that are changing the way organizations work and having a background in MCA will help you to understand these technologies and how to apply them in real-world scenarios. MCA degree holders can also opt for higher studies like M.Tech, MBA, MS, etc to increase their career opportunities. They can even apply for government jobs in sectors like education, science, research, railways, postal, banking, and others.  

You can also check outIn-demand job roles in the IT sector  

Advantages of pursuing an MCA degree 

Pursuing a Master of Computer Applications (MCA) degree offers several advantages for individuals interested in the field of computer science and technology. Here are some of the key advantages of pursuing an MCA degree: 

 Enhanced technical expertise: An MCA program provides in-depth knowledge and understanding of various computer science subjects such as programming, software development, data structures, algorithms, database management, networking, web technologies, and more. This comprehensive knowledge equips graduates with a strong foundation and expertise in their field. 

 Broader career opportunities: It opens up a wide range of career opportunities. Graduates can explore job roles such as software engineer, systems analyst, database administrator, network administrator, web developer, IT consultant, project manager, and more. The demand for skilled computer professionals is consistently high in both the private and public sectors, offering numerous job prospects. 

Higher earning potential: With advanced qualifications and specialized skills, MCA graduates tend to have higher earning potential compared to those with just a bachelor’s degree. The expertise gained through the MCA program allows individuals to qualify for higher-level positions that often come with better salaries and benefits. 

 Industry relevant skills: MCA programs are designed to align with industry requirements and trends. They often incorporate practical training, internships, and real-world projects, enabling students to develop relevant skills and experience. This industry relevance enhances employability and ensures graduates are well-prepared to tackle the challenges of the professional world. 

Networking opportunities: Pursuing an MCA degree provides ample opportunities to network and collaborate with professionals, faculty members, and fellow students. These connections can prove valuable for career growth, as they can lead to internships, job referrals, industry insights, and future collaborations. 

Personal and professional growth: Pursuing an MCA degree is a challenging academic journey that requires dedication, critical thinking, problem-solving, and analytical skills. The program not only enhances technical knowledge but also fosters personal and professional growth. It hones skills such as teamwork, communication, time management, and leadership, which are essential for success in any career. 

Also read: Programming languages and tools you’ll learn in BCA and MCA 

Land high-paying jobs in IT with an online MCA through Online Manipal  

Information technology is one of the most in-demand and high-paying career choices today. If you’re a student who’s just completed your graduation or a working professional looking to upskill and get a high-paying job, an online MCA offered by Manipal University Jaipur is a great choice. It has an industry-relevant curriculum designed by experts, highly qualified staff, exceptional student support services, extensive learning material, and placement assistance upon successful completion of the program.   


An MCA degree opens up a wide range of career opportunities in the field of computer science and technology. With the increasing demand for technology professionals, an MCA degree can provide a strong foundation for a successful career in the industry. 

MBA marketing course syllabus

The field of marketing offers a wide range of career opportunities and has a promising scope for individuals interested in pursuing a career in this field. Marketing is a critical aspect of any business, as it involves understanding customer needs and preferences, developing products or services that meet those needs, and effectively promoting and selling them to the target audience. With the rapid growth of technology and digital platforms, the marketing landscape has expanded even further, creating new avenues and opportunities. 

What is an MBA in marketing? 

An MBA in Marketing is a specialized master’s degree program that focuses on the field of marketing within the broader context of business administration. It is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices, as well as develop their managerial and leadership skills. 

Also read: Why choose an MBA in marketing? 

MBA marketing: syllabus and subjects covered   

Manipal University Jaipur’s online MBA in marketing syllabus covers various areas, including market analytics, consumer behavior, advertising management & sales promotion, and international marketing, providing a strong foundation for successful marketing careers. Students gain practical insights through case studies, projects, and real-world applications, preparing them to navigate the ever-evolving marketing landscape with confidence and innovation. 

Semester 1: This semester is all about learning foundational management skills from organizational behavior and statistics for management to managerial economics and HR management. 

  • Management Process and Organizational Behavior 
  • Business Communication 
  • Statistics for Management 
  • Financial and Management Accounting 
  • Managerial Economics 
  • Human Resource Management 

Semester 2: This semester, will equip you with analytical and decision-making skills. You’ll be immersed in new learning about production and financial management. You’ll also be given an overview on managing MIS, CRM, and other international systems. We give you an overview of operations research, duality analysis, game theory, and simulation. 

  • Production and Operations Management 
  • Financial Management 
  • Marketing Management 
  • Management Information System 
  • Operations Research 
  • Project Management 

Semester 3: Take a deep dive into research methodologies, the legal aspects of business and IP, and choose from eight strategic electives to specialize in an area of your interest. 

  • Research Methodology 
  • Legal Aspects of Business 
  • Sales Distribution and Supply Chain Management 
  • Consumer Behaviour 
  • Retail Marketing 
  • Marketing Research 

Semester 4: The last semester will help you understand strategic management & business policy, international business management, and inculcate entrepreneurial skills. Get hands-on experience with project work in your chosen area of elective.  Establish networks through internships, peers, and engaging with our faculty & thought leaders. You’re ready to work towards your career goals. 

  • Strategic Management and Business Policy 
  • International Business Management 
  • Business Leadership 
  • Services Marketing and Customer Relationship Management 
  • Advertising Management and Sales Promotion 
  • E-Marketing 
  • International Marketing 

To Know more about concepts, check out this article: Important concepts to learn in MBA marketing 

Is an MBA in marketing a good option?  

Yes, MBA marketing is a good option for professionals who want a challenging and well-paying career in the industry. An MBA in Marketing helps you move up the career ladder quickly, it qualifies you to be promoted for management and executive positions in your current company.   

MBA professionals enjoy job security, attractive bonuses, and great networking opportunities. Studying an MBA degree online opens up new avenues and aspirants can travel across the world, explore cultures, and meet people. Many companies offer marketing internships to students. To excel at marketing, one has to be good at interpersonal communications, entrepreneurship, problem-solving and critical thinking, creativity, and a flair for being self-driven and motivated to learn and be the best in the industry. 

Advantages of choosing an MBA in marketing 

An MBA (Master of Business Administration) in Marketing can provide several advantages when it comes to establishing a lucrative career in marketing: 

  • Specialized knowledge: An MBA in Marketing equips you with in-depth knowledge and understanding of marketing concepts, strategies, consumer behavior, market research, branding, advertising, and digital marketing. This specialized knowledge enhances your ability to make informed decisions and develop effective marketing campaigns. 
  • Skill development: Pursuing an MBA in Marketing helps you develop a wide range of skills necessary for a successful marketing career. These skills include strategic thinking, data analysis, market research, communication, leadership, and project management. Such skills are highly valued by employers and can give you a competitive edge in the job market. 
  • Networking opportunities: MBA programs provide excellent networking opportunities with fellow students, professors, alumni, and industry professionals. Building a strong professional network can open doors to potential job opportunities, collaborations, and mentorship, which can significantly enhance your marketing career prospects. 
  • Career advancement: An MBA in Marketing can accelerate your career growth and open doors to higher-level positions with greater responsibilities and better compensation. The advanced knowledge, skills, and credibility associated with an MBA can help you stand out and qualify for managerial or leadership roles in marketing departments or even in overall business management. 

Top careers in marketing 

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Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products or services. They oversee market research, advertising campaigns, branding efforts, and customer engagement. Their goal is to drive sales and increase brand visibility. 

Read more – How to become marketing manager in India 

Digital Marketing Specialist: In today’s digital age, digital marketing specialists play a crucial role in leveraging online platforms and technologies to reach target audiences. They focus on areas such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and paid advertising campaigns. 

Market Research Analyst: Market research analysts gather and analyze data to identify market trends, consumer preferences, and competitors. They use this information to guide marketing strategies, product development, and pricing decisions. Strong analytical skills and an understanding of statistical methods are essential in this role. 

Brand Manager: Brand managers are responsible for developing and maintaining a brand’s image and reputation. They oversee brand positioning, messaging, and visual identity. They work closely with marketing teams to ensure consistent brand communication across various channels and monitor brand performance. 

Advertising Manager: Advertising managers are involved in planning and executing advertising campaigns to promote products or services. They collaborate with creative teams, media planners, and market researchers to create impactful advertisements that resonate with the target audience. Strong communication and creative skills are essential in this role. 

Public Relations (PR) Specialist: PR specialists manage an organization’s public image and reputation. They develop and implement communication strategies to build positive relationships with the public, media, and stakeholders. PR specialists handle crisis management, media relations, press releases, and organize events to enhance the organization’s brand perception. 

Career options in marketing

Also read: Best marketing jobs in India 

Master your marketing skills with an online MBA through Online Manipal 

Manipal University Jaipur (MUJ) offers an online MBA with 13 industry-relevant and new-age electives including marketing. An online MBA from MUJ helps both fresh graduates and working professionals to prepare themselves to become future business leaders in the chosen domain. An MBA in marketing covers various aspects of e-commerce, international marketing, retail marketing, advertisement, among others. You also get a chance to work on real-world case studies. Candidates who have enrolled for the course get access to live and recorded classes, webinars by experts, exhaustive-learning content, paid Coursera courses, and placement assistance.  


Along with all the subjects prescribed in the syllabus, an MBA marketing graduate is groomed with leadership and teamwork skills. In the current competitive business world, there is a greater requirement for skilled professionals who are capable to think out of the box and implement those ideas. Marketing professionals and their skills are vital to every business, as they play in building a brand for the organization and their products or services. 

Effective strategies for financial product selling

Selling financial products calls for a solid grasp of both the products and the preferences of your potential customers. It entails establishing trust, proving knowledge, and articulating the intrinsic worth of your offerings effectively. In this guide, we will look at a variety of effective marketing tactics for financial product selling. You can upgrade your sales talents, foster strong client connections, and propel your success in the cutthroat financial sector by practicing these strategies.

What is a financial product selling? 

Financial product selling is the process of promoting and disseminating multiple financial products and offerings for prospective clients. It encompasses providing a variety of investment, banking, and insurance, along with other financial services that meet the various needs and targets of individuals and corporations. Prospecting, needs evaluation, product presentation, negotiations, and accomplishing the sale are common actions and techniques for successful financial product selling.

Types of financial products in the market

The financial market offers a diverse selection of sophisticated goods designed to fulfill the needs of customers and investors. These goods fall into several categories, each providing a specific purpose. Investment products such as bonds, equities, and mutual funds enable individuals to get involved in capital markets and profit over time. There are also insurance products meant to reduce risks and give financial protection against unforeseeable disasters. 

Additionally, credit and lending products, including mortgages and personal loans, make it easier for individuals and enterprises to obtain funds. Derivative products such as options and futures provide chances for price hedging and speculation. Specialized products, like ETFs (Exchange-traded funds) and REITs (Real estate investment trusts), are also available on the market, catering to certain investment preferences.

Who can benefit from financial product selling? 

Financial product sales can benefit a variety of financial firms. Let’s look at the advantages each of them can gain by offering financial products:

  • Commercial banks: 

Selling financial goods enables commercial banks to strengthen customer connections, boost client retention, and raise their overall revenue. Banks can attract consumers and create revenue from interest, fees, and commissions by providing a variety of financial offerings, including loans, credit cards, mortgages, and savings accounts. 

  • Investment banks:

Investment banks are proficient in supporting corporations and governments in generating capital via operations such as IPO underwriting, bond issuance, and mergers and acquisitions. Investment banks can earn significant fees and commissions by providing such financial services and products. 

  • Insurance companies: 

These firms provide a variety of insurance plans, including life insurance, health insurance, property insurance, and liability insurance. Insurance firms earn premiums from policyholders by offering these policies, which provides them with a steady source of finances. Insurance companies can mitigate risks for consumers and companies by selling financial products, which generates long-term profits and prospective investment returns.

  • Financial planning firms: 

Financial planning organizations evaluate clients’ financial objectives, risk tolerance, and situations to create tailored financial plans. Financial planning organizations can earn fees and commissions by providing a wide range of financial goods such as investment portfolios, retirement strategies, insurance policies, and estate planning services.

  • Mutual funds institutions: 

Mutual funds are investment vehicles that pool money from various individuals to invest in a diverse range of securities like stocks, bonds, and money market instruments. Offering mutual fund products enables these entities to gather AUM (assets under management) and levy management fees based on the AUM.

Effective strategies to sell financial products 

Using efficient strategies can considerably increase the likelihood of success in selling financial products.


  • Product Awareness and Customer Outreach:

Make certain that your target demographic is apprised of your financial goods. This involves carrying out market research to figure out potential clients and their requirements. Create tailored marketing efforts that emphasize your items’ unique characteristics and benefits. Leverage multiple methods to reach out to your customer base and raise brand awareness, including email marketing, social media, and content marketing.

  • Invest in Emerging Technologies:

Maintain abreast with the most recent technology breakthroughs in the finance sector. Invest in products and platforms that will help you streamline your sales procedure and improve the customer experience. Explore the potential benefits of mobile applications, chatbots, and AI-powered assistants, for example, to communicate with clients in real-time and provide customized support.

  • Automation and Big Data:

Make use of automation techniques and data analytics to expedite your sales processes and acquire useful insights. Automate monotonous processes like data entry and follow-ups, facilitating your sales force to zero in on building connections and closing contracts. Use big data analytics to uncover consumer patterns, preferences, and behavior, allowing you to modify your sales strategy accordingly.

  • Business Storytelling:

Create captivating storylines that emotionally connect with your clientele. Use anecdotes to demonstrate how your financial solutions have improved the lives of current consumers. Underline real-life instances of success and testimonials that demonstrate the significance and reliability of your products. Effective narratives enable clients to comprehend the value of the goods you sell and foster trust.

  • Cross-selling:

Use current customer relationships to sell additional financial goods. Examine your clients’ details and prior purchases to uncover cross-selling opportunities. You can increase client loyalty and income per customer by offering complimentary products or services.

Key skills for financial product selling 

Here are some key talents for selling financial products:

  • Negotiation Skills: 

Strong negotiating abilities enable you to respond to concerns, conduct pricing conversations, and, eventually, close deals. Understanding your customer’s requirements and goals, developing win-win solutions, and striking mutually beneficial agreements are all part of this process. 

  • Sales Skills: 

A good sales skill set allows you to create connections with consumers, overcome challenges, and drive them into making a purchase. Prospecting and lead generation, good interaction, attentive listening, and the ability to convey the worth and advantages of the product you’re selling are all part of the job. 

  • Customer Service Skills:

Providing outstanding customer service is critical for developing long-term partnerships and fostering client loyalty. It entails being responsive, empathic, and proactive in dealing with client needs and issues. You can ensure positive client service during the sales cycle and afterwards by exhibiting excellent customer service skills.

  • Influencing Skills: 

You can positively impact consumer decision-making and lead them to purchase your financial product by using compelling approaches and exhibiting competence. Understanding client motives, effectively delivering information, and adapting your approach to specific needs are all required for this talent. 


Online MBA in BKFS (Banking and Financial Services) offered by TAPMI through Online Manipal has been precisely crafted to provide aspiring professionals with the skills and knowledge needed to flourish in the fast-paced financial sector. TAPMI ensures that students obtain a solid understanding of key financial principles and improve critical thinking skills by incorporating theoretical topics with real-world applications. Furthermore, the program provides specialized courses in areas like investment banking, risk management, and financial analytics, allowing students to develop highly sought-after specialized expertise in the financial sector. The TAPMI MBA BKFS program ensures that participants are prepared for employment in the financial sector through a combination of rigorous academia, industry relationships, and hands-on training, putting them on a path to lucrative and fulfilling careers.

Mapping the surge in fintech startups in India

Fintech, an acronym for “financial technology,” signifies the use of innovative technologies to enhance and streamline financial services. The Fintech sector in India has undergone exponential growth, attracting substantial investments and creating a fertile field for entrepreneurial endeavors owing to its tremendous potential to disrupt established banking and financial systems. This article attempts to investigate and map India’s booming Fintech startup scene, highlighting the major reasons behind their fast proliferation and the revolutionary influence they are exerting on the financial services sector.

The rise of fintech startups in India 

The Indian Fintech sector has expanded substantially, demonstrating a growing market value and a spike in the number of startups.  India has a Fintech adoption rate of 87%, which is way more than the global average rate of 64%. According to a study conducted by EY, it is estimated that the promising Indian Fintech market will generate $200 billion in revenue and $1 trillion in AUM by the year 2030. In recent months, there has been an astounding rise of Fintech startups in India, demonstrating the sector’s potential for invention and further development. The expansion of Fintech firms has attracted significant investment from investors from across the globe. This cash infusion has not only driven the growth of these firms, but it additionally contributed to employment generation and economic expansion. Furthermore, these firms have transformed traditional financial services by providing clients with convenient and economical options while also boosting economic development through technology improvements.

Also read: How will digital transformation reshape the future of banking in India?

What’s the technology behind these fintech startups?

Fintech organizations use several breakthrough technologies to transform the world of finance. These inventive businesses count on innovative technological solutions, such as cloud computing services, to ensure scalability, credibility, and affordability. They employ sophisticated algorithms and systems with AI to derive insights, detect trends, and streamline decision-making processes. Blockchain technology plays a significant role in reducing fraud risks and promoting effective peer-to-peer transactions. It provides secure, open, and eternal transactional systems. APIs (application programming interfaces) provide for seamless connection with external systems, improving interoperability and user experiences. Effective cybersecurity policies, like encryption and biometric verification, are also utilized to protect sensitive data and against cyber threats. Fintech firms use technological breakthroughs to challenge established financial practices and provide creative solutions to address the shifting requirements of modern consumers.

Why the rise in fintech startups in India 

The rise of Fintech startups in India can be attributed to several key factors, each contributing to the vibrant and expanding ecosystem. Here are five significant reasons for the growth and rise of the Indian Fintech industry.

  • Convergence of digital payments and advanced technologies:

Digital payments and advanced technologies such as AI, ML, and blockchain have rapidly converged in India. This melding has cleared the path for cutting-edge Fintech solutions that streamline financial procedures, enable safe transactions, and enhance client experiences. Fintech startups in India have been capable of developing innovative offerings that respond to the increasing needs of the digital economy by harnessing these advancements.

  • Improved digital infrastructure: 

The greater accessibility of low-cost cell phones, combined with increased web access, has created an ideal environment for Fintech enterprises. With an expanding population of technologically adept individuals, these firms might tap into a broad client base and deliver offerings across the nation, even in distant locations.

  • Democratized access to financial services: 

Traditional banking services were frequently inaccessible to a sizable segment of the populace, notably those living in rural and underdeveloped areas. Fintech businesses have provided accessible and user-friendly financial solutions via the integration of technology, allowing individuals to access financial services, lending, investing, and insurance offerings regardless of their geographical location or socioeconomic status. 

  • Open banking: 

In India, the notion of open banking, which encourages safe data exchange between banks and third-party service suppliers, is gaining acceptance. Open banking endeavors have provided Fintech firms with the opportunity to develop innovative products by utilizing client data from numerous financial institutions. With this data-driven approach, businesses may provide personalized and focused financial services, including budgeting software, investing platforms, and lending marketplaces. 

  • The SaaS Fintech leap: 

The SaaS(Software-as-a-Service) concept has transformed the Indian Fintech environment. Using the cloud and distributed platforms, Fintech businesses can sell their services based on subscriptions. These firms may swiftly scale their operations and cut initial expenses while offering cost-effective alternatives for their consumers through implementing the SaaS model. The SaaS Fintech boom has attracted major investments and accelerated an upsurge of startups in the industry, spurring innovation and supporting the expansion of India’s Fintech ecosystem.

Also read: Top emerging technologies in financial services and how to upskill in them

Career opportunities in the Indian fintech landscape 

The Indian Fintech landscape offers a plethora of intriguing job prospects for individuals looking forward to making significant strides in the field of financial technology. Below are the five key positions that are in popular demand and have significant growth potential:

  • Blockchain Developer:

These experts have an in-depth comprehension of distributed ledger technology and are skilled at creating DApps (decentralized applications) along with smart contracts. Blockchain Developers aid in the creation of safe, transparent, and efficient financial solutions by utilizing blockchain frameworks, including Ethereum or Hyperledger. The salary of a Blockchain Developer can go up to ₹ 19.4 Lakhs .

  • Financial Risk Analyst:

Organizations require the experience of Financial Risk Analysts to understand possible hazards and defend their operations in the age of complex financial systems. Financial Risk Analysts examine market trends, credit risks, and investment portfolios to make strategic suggestions. They are essential in detecting, assessing, and managing risks, as well as maintaining regulatory compliance and optimizing corporate performance. The salary of a Financial Risk Analyst can go up to ₹ 15.3 Lakhs.

  • Compliance Specialist:

Compliance Specialists have a thorough awareness of financial regulations and make sure organizations follow the relevant laws and industry guidelines. Compliance Specialists conduct audits, establish compliance structures, and develop risk mitigation methods to protect Fintech organizations’ reputation and integrity. The salary of a Compliance Specialist can go up to ₹ 14.0 Lakhs.

  • Business Analyst:

Business analysts bridge the divide between corporate needs and technological solutions. They perform market research, collect and document company specifications, and work with cross-functional teams to build and deploy breakthrough Fintech offerings. They use data-driven insights to improve stakeholder communication, optimize operational procedures, and drive corporate success. The salary of a Business Analyst can go up to ₹ 15.4 Lakhs. 

  • Cybersecurity Analyst:

This personnel specializes in safeguarding sensitive financial data, finding weaknesses, and putting strong security measures in place. Cybersecurity analysts assess risks, create incident response strategies, and stay current on the newest security threats and responses. Their knowledge protects the security, integrity, and accessibility of financial systems and client data. The salary of a  Cybersecurity Analyst can go up to ₹ 11.9 Lakhs.

The future of fintech in India 

Fintech in India has a bright future in terms of growth and development. With robust internet facilities and a rapidly expanding client base, the country is primed for Fintech innovation. Big data analytics, AI, and cloud computing are the key players and trends in the Indian Fintech sector, enabling the development of creative solutions. Initiatives such as the UPI (Unified Payments Interface) and Aadhaar biometric identification by the government have paved the road for improved financial inclusion and effortless online transactions. 

The emergence of neo-banks, peer-to-peer lending channels, and e-wallets represents a trend toward digital-first services in finance. Collaboration between established financial organizations and Fintech companies will boost the industry’s growth as regulatory frameworks evolve to accept innovative technologies. Fintech’s future in India is set to improve financial accessibility, increase efficiency, and transform how individuals and corporations manage their funds.

Also read: Emerging trends in the BFSI sector.

Deep dive into Fintech with an online MBA in BKFS from TAPMI 

TAPMI’s online MBA in BKFS (Banking and Financial Services) provides a great opportunity to dive into the realm of Fintech. This program provides a comprehensive and demanding curriculum designed to provide learners with the expertise and abilities needed to manage the evolving world of financial technology. Students acquire insight into new trends, disruptive innovations, and regulatory frameworks in the Fintech industry via an integration of theoretical foundations, real-world applications, and case studies. The program provides an extensive knowledge of concepts including blockchain, digital payments, robo-advisory, and artificial intelligence, enabling students to capitalize on technological advancements and transform traditional financial services. The TAPMI BKFS MBA, with its focus on advanced industry practices and strategic thinking, equips aspiring professionals to be pioneers and catalysts for change in the constantly evolving Fintech sector.

Also read: Core concepts you will learn in an online MBA in BKFS.


Finally, the rise of Fintech businesses in India has resulted in an unprecedented shift in the nation’s financial ecosystem. Rapid technological improvements, along with an increasing need for efficient and inclusive financial solutions, have created an ideal climate for ingenuity and upheaval. So, the Indian Fintech landscape is a fascinating sector for investment and prospective growth owing to its ongoing momentum and room for further development.

Decoding the impact of big data analytics in the banking sector

Big data analytics, a transformational force in the banking industry, is revolutionizing how financial institutions operate and reach strategic decisions. With the exponential development of data volumes and advancements in analytical tools, banks now have unparalleled access to huge quantities of organized and unorganized data. This amount of data gives an unprecedented chance for banks to gather useful insights, boost risk management, increase operational efficiency, and provide personalized customer experiences. 

Role of big data analytics in the digital world 

Big data analytics is transforming the way businesses operate in the digital era. Data analytics empowers financial organizations to extract valuable insights from enormous quantities of data in this ever-shifting setting. Banks and financial institutions can streamline their decision-making procedures, operational effectiveness, and customer satisfaction by leveraging complex algorithms along with machine learning techniques. Banks may implement analytics to analyze consumer behavior patterns, anticipate their preferences, and provide tailored financial solutions. 

Furthermore, it aids in the discovery of fraudulent activity via recognizing anomalies and real-time monitoring, hence strengthening protection mechanisms. Also, data analytics aids in assessing and handling risks by offering precise models for credit rating, funding approvals, and strategies for investing. Overall, the incorporation of big data analytics in banking and finance has reshaped the sector by encouraging innovation, propelling growth, and facilitating a more secure and customized financial ecosystem.

Also read: Why BFSI professionals should stay abreast of trends in banking.

Impact of technology in today’s banking 

Technology has boosted efficiency, accessibility, and security in the banking business, redefining how financial services are offered and consumed. It has resulted in the advent of the Internet and mobile banking, which allows clients to access their accounts, conduct transactions, and monitor their finances at any time and from anywhere. 

Furthermore, advances in data analytics and AI have enabled banks to collect and analyze massive volumes of client data to provide tailored services, detect fraud, and make more intelligent business choices. Blockchain technology has increased transaction security and transparency, while fintech technologies such as mobile wallets and app-based payments have widened the array of digital payment choices available.

UPI (Unified Payments Interface), which began in India and is now gaining traction globally, is one notable example of technological impact in today’s banking system. UPI has created a paradigm change in the traditional financial landscape by harnessing the potential of smartphones and the Internet. 

UPI has fostered cashless transactions and decreased dependency on physical currency. As a result, banks’ cash handling costs have dipped, financial transactions have become more transparent, and the likelihood of counterfeit currency has been reduced. The success and significance of UPI in India have attracted global attention, leading to its international expansion. The universal acceptance of UPI demonstrates its efficacy and ability to transform the global banking sector. Ultimately, technical advancements in the banking environment, epitomized by UPI, have ushered in a new era of ease, efficiency, and financial integration.

Also read: Top emerging technologies in financial services and how to upskill in them.

How banks are using big data analytics 

Here are a few instances of big data analytics applied to the banking industry:

  • Personalization and convenience:

Banks can customize their offerings and services to individual consumers by analyzing huge volumes of customer data, such as transaction history, spending trends, and demographic information. Big data analytics enables banks to optimize procedures and improve consumer convenience by providing personalized digital experiences like personalized financial dashboards, mobile banking applications, and chatbots that provide real-time support.

  • Analyze customer feedback:

Banks can acquire significant insights from the feedback provided by consumers by using advanced analytical techniques, including sentiment analysis and natural language processing. They can uncover reiterating themes, sentiments, and client preferences to better their goods, services, and overall client experience. This study also assists banks in identifying developing trends and client pain spots, allowing them to address issues proactively and make educated business decisions.

  • Risk assessment:

Banks can analyze and mitigate multiple risks more efficiently by evaluating enormous volumes of organized and unorganized data. They can detect probable fraud or money laundering by detecting trends and irregularities in financial transactions. This thorough examination increases the precision of risk models and lets banks make informed decisions while giving loans, offering credit cards, or delivering other financial services.

  • Fraud prevention:

Banks can spot patterns and discrepancies that signal fraudulent activity in real-time by analyzing massive amounts of transactional data. Advanced machine learning algorithms can detect anomalous spending patterns, geographical inconsistencies, or questionable account behaviors and send notifications for further inquiry. Furthermore, banks can use network analysis tools to discover organized fraud schemes and identify linkages between fraudulent activity. 

  • Cybersecurity:

Banks can identify odd actions or possible security holes by analyzing vast amounts of data from numerous sources, such as network logs, user behavior, and threat intelligence feeds. Machine learning algorithms may recognize trends and clues to compromise, allowing institutions to respond to cyber attacks swiftly and efficiently. Big data analytics also aids institutions in legal investigations and the onset of proactive safety measures to reduce future dangers.

The future of big data analytics 

The implications of big data analytics in banking hold remarkable opportunities for businesses attempting to capitalize on the wealth of data. Technological advances, such as the creation of IoT (Internet of Things) devices, sensor networks, and social media pathways, are likely to accelerate the proliferation of data sources. With the exponential rise of data volumes, more emphasis will be concentrated on formulating complex algorithms and ML models to extract crucial insights from enormous datasets. 

Real-time data analytics will become increasingly popular, allowing organizations to harness the benefits of data-driven decision-making in banking. Furthermore, businesses get empowered to gain a deeper and more contextual understanding of data by blending Big Data analytics with cutting-edge technologies such as AI (Artificial Intelligence) and NLP (Natural Language Processing). Ultimately, Big Data analytics offers the power to transform businesses, elevate decision-making, and accelerate innovation in ways we have yet to fully comprehend.

Also read: How analytics in banking and finance opens doors to lucrative job roles in banks.

Pursue an MBA in BKFS from TAPMI 

The online MBA in Banking and Financial Services (BKFS) course offered by T.A. Pai Management Institute (TAPMI) through Online Manipal is a premium course designed for working professionals. It provides a comprehensive curriculum and four industry-relevant elective baskets such as – Analytics for Banking & Finance, Banking, Capital Markets, and Advanced Corporate Finance. The course equips learners with the skills and knowledge needed to manage the ever-changing terrain of the financial industry with finesse and strategic acumen. 

The Analytics for Banking & Finance elective offers an in-depth understanding of statistical modeling, data analysis, predictive analytics, and machine learning approaches specifically designed for the finance industry. The course will acquaint learners with powerful analytical tools to make data-driven choices, identify market patterns, efficiently manage risks, streamline operations, and design new strategies that fuel future growth and edge in the competitive financial services field.

Also read: Unlock opportunities in the BFSI sector with TAPMI’s online MBA-BKFS.


Big data analytics has substantial and far-reaching effects in the financial sector. As the banking sector integrates big data analytics, more advances in areas such as fraud detection, compliance monitoring, and predictive analytics are certain to happen, reinforcing the sector’s status as a game changer. Eventually, the role of data analytics in the banking industry holds utmost significance, and using big data analytics asserts to be crucial in shaping the prospects of banking, fostering innovation, and supporting long-term success.

How online degrees empower learners from diverse backgrounds

Online learning has become a powerful tool for learners from diverse backgrounds to pursue their dreams and achieve their educational goals. The digital landscape has opened doors to countless individuals who were previously unable to access higher education due to various circumstances. In this blog, we will explore the different kinds of learners from various backgrounds who are pursuing online degrees and how these degrees are empowering them to reach new heights. 

Working professionals 

The role of online degrees in upgrading the careers of working professionals cannot be overstated. It provides them with the tools they need to unlock their full potential, achieve personal and professional growth, and make significant strides in their chosen fields. Thousands of working professionals have chosen Online Manipal to pursue their online degrees from premium universities like Manipal University Jaipur (MUJ), Manipal Academy of Higher Education (MAHE), T.A. Pai Management Institute (TAPMI). Working professionals have their own reasons to pursue online degrees, and here’s a look at why our learners have chosen us to elevate their careers.  

Jyothi Jitesh Kumar, online MBA, Manipal University Jaipur 

“Taking a career break to do a postgraduate course or master’s was out of the question as I needed my current job to survive. That’s when I heard about Online Manipal, and the Online MBA offered by MUJ. This gave me hope that I could give my career and myself a second chance.” 

Thakur Simran Sunil, online MSc in Business Analytics, Manipal Academy of Higher Education 

“Studying online MSc in Business Analytics is aiding my career transition from aeronautical engineering to full time business analytics. I’ve had a great experience with Online Manipal. The modern curriculum, live classes, faculty and mentorship are helping me in enhancing my knowledge.” 

Vishal Purty, online BBA, Manipal University Jaipur 

“Working as a business associate in a bank and with 10 years of work experience, I want to improve my skills in marketing and sales. An online BBA degree was the best choice considering the flexible learning opportunities that Online Manipal offers. The curriculum of the online BBA program is very good and the mentorship we receive from course coordinators is excellent.” 

Married women/ stay-at-home parents 

For married women and stay-at-home parents, online degrees offer a transformative opportunity to further their education without sacrificing their role as caregivers. Balancing parental duties with studies becomes more manageable with the flexibility of online learning. Stay-at-home parents can pursue their passions, explore new fields, and gain the qualifications necessary to reenter the workforce or enhance their existing skills while still being present for their families. Here’s how our learners are managing their personal commitments & academics with Online Manipal.  

Sirisha C, online MBA, Manipal Academy of Higher Education 

“I couldn’t pursue my master’s degree after my marriage. Now that my son is grown up, I realized it was time to restart my career. With technical experience in data science, I needed the right set of managerial skills to climb the career ladder. I believe this online MBA program will give me the necessary career boost.” 

Botsa Anitha, online MBA, Manipal University Jaipur 

After being married off, I couldn’t fulfill my dream of continuing my studies. With a bachelor’s degree in hand and one and a half years of experience in accounts, I chose to pursue an online MBA degree from the comfort of my home. With Online Manipal, I’m able to study at my own pace and convenience. So, I’m easily able to balance my academics and personal commitments.” 

Defense personnel 

An online degree can enhance career prospects within the defense sector. It can equip defense personnel with the knowledge and skills needed for promotions or specialized roles within the military. Furthermore, online degrees can also broaden career opportunities outside the military, providing options for a smooth transition into civilian life after service. Online Manipal is proud to have defense & military personnel pursuing their online degrees from premium universities. Here’s a glimpse of their experience with us.  

Shalabh Singh, online MBA, Manipal University Jaipur 

“Pursuing an online MBA from Manipal University Jaipur will add to my existing qualifications and skillset to secure a stable career after my retirement. For a working professional like me, earning an online MBA at Online Manipal is a good fit because I can attend/catch up on the sessions via live or recorded videos without quitting my job. Also, Manipal University Jaipur provides special scholarships to military veterans to pursue their higher education dream which is a great opportunity for all of us” 

Metta Ravi Kumar, online B.Com, Manipal University Jaipur 

“I would advise all my juniors and subordinates to maximize their time by enrolling in some interesting courses of their choice at Manipal University Jaipur and enhancing their career. The online degree courses offered by MUJ also include free access to paid Coursera content, which allows you to choose content from universities abroad. I found this a wonderful opportunity for me to upskill and suggest to my military fellows to join various courses of their choice which are offered by MUJ with special scholarship programs.” 

High school graduates/undergraduate students 

Online degrees have not only become the preferred choice for working professionals or those with other commitments, but also for fresh graduates. Pursuing an online degree can be more cost-effective compared to traditional on-campus programs. Online degrees eliminate geographical barriers and allow graduates to access high-quality education from institutions worldwide. Graduates can choose from a wide range of programs and disciplines that may not be available locally, ensuring they can pursue their desired field of study or explore new areas of interest. Here’s a look at why graduates chose to pursue online degrees from Manipal University. 

Velari Kalpana Danabhai, online B.Com, Manipal University Jaipur 

“I have always wanted to be an entrepreneur and pursuing an online B.Com degree through Online Manipal has given me the confidence to start my own business.” 

Learners from remote areas 

Remote areas often have limited educational institutions or may lack access to quality education. Online degrees bridge this gap by providing access to high-quality education from reputable institutions around the world. Learners from remote areas can access courses and programs that may not be available locally, ensuring they receive a comparable education to their urban counterparts. Here’s how our learners, who are small towns, have benefitted by learning online degrees through Online Manipal.  

Khatija Iqbal, online BBA, Manipal University Jaipur 

“I’m from Dapoli, a town in Maharashtra. I was married off at a young age and couldn’t continue my studies further. After my 12th grade, I couldn’t study for over 5 years. But I was very passionate about academics and wanted to fulfill my career aspirations. Women like me must make use of online learning as it is a boon to those who want to pursue their career dreams and aspirations.”   

Sahana K, online B.Com, Manipal University Jaipur 

“My father is a farmer, and mother is a homemaker. My family’s financial burden lies with me. I have a younger brother who is in 10th grade. Along with paying my college fees, I’m funding his education too. Thanks to MUJ, the online B.Com degree is very affordable and I’m able to manage my expenses well.”  

International students 

Online degrees have become a gateway for international students to access education without the need for physical relocation. Obtaining visas, uprooting one’s life, and dealing with the costs associated with studying abroad can be overwhelming. Online degrees eliminate these barriers, enabling international students to pursue their desired qualifications remotely. Here’s how learners from other countries are pursuing their online degrees from Manipal University.  

Mohammed Shoib Shaik, online BCA, Manipal University Jaipur 

“Online degrees are the best option in today’s time as they are affordable and flexible. Located in Behrain, I chose to pursue an online BCA from Manipal University Jaipur. This program is benefitting me with industry ready skills, and I would be better prepared to find a suitable career option in today’s competitive job market.”   

Sabin Lamichchane, online MBA, Manipal University Jaipur 

“As a working professional, I wanted to enhance my domain knowledge and move to managerial roles. I found Manipal University Jaipur’s online MBA program as the right opportunity to climb up my career ladder. Located in Nepal, I couldn’t attend a full-time on-campus degree. The program has helped me build new skills required to thrive in the industry.” 


Online degrees have emerged as a powerful force for inclusivity and accessibility in higher education, empowering learners from diverse backgrounds to realize their academic ambitions. By breaking down barriers of time, location, and circumstance, online education is transforming lives, opening doors to opportunities, and fostering a more inclusive educational landscape. As we continue to embrace diversity, let us celebrate the immense potential that online degrees hold for learners from all walks of life. 

The impact of business storytelling in the digital world

In today’s digital landscape, when data overload and brief attention spans predominate, businesses experience the challenge of grasping and holding their audience’s attention. In this setting, the potential of corporate storytelling emerges as a phenomenal tool for interaction and connection. Companies that employ a well-crafted narrative for conveying their brand’s message can cut through the chaos, develop emotional connections, and drive action among their target audience. 

Also read: How will digital transformation reshape the future of banking in India?

What is business storytelling?

Business storytelling is an innovative approach to communicating ideas, engaging audiences, and driving corporate objectives that makes use of the power of narrative. It entails the skill of telling compelling stories to stakeholders, including clients, staff members, investors, and partners.

The art of business storytelling 

The power to captivate and pique the curiosity of an audience is an appealing trait in today’s fast-paced business world. As businesses attempt to differentiate themselves in a competitive environment, the fine art of business storytelling is now recognized as an integral tool for success. It goes beyond the typical approaches of data-driven demonstrations and sales pitches, instead focusing on the power of storytelling to transmit knowledge, inspire action, and build lasting connections. 

Business storytelling transcends figures and statistics by interweaving together facts, emotions, and experiences, allowing organizations to engage with their stakeholders on a more deeply, more relatable level that marks the impact of storytelling on business transformation. Mastering the art of business storytelling is critical for developing brand loyalty, inspiring employees, drawing investors, and ultimately obtaining long-term success in today’s work landscape.

Importance of business storytelling in the digital world

As technology advances, organizations’ communication and engagement with their target audiences have been redirected to digital platforms. Here are a few factors that signify the role of narratives in the digital business landscape.

  • Helps in Business Development

Businesses can capture their audiences and develop lasting connections by crafting intriguing narratives. Engaging stories assist potential customers in grasping a company’s values, creating trust and loyalty. Businesses can effectively express their mission, vision, and goals through tales, laying the groundwork for long-term growth.

  • Conveys a Strong Marketing Strategy

Storytelling allows organizations to communicate their brand message interestingly and compellingly. Businesses can build a distinct brand identity and elicit emotional responses by crafting storylines that resonate with their intended demographic. 

  • Gives a Competitive Advantage

Customers are more likely to recall and spread the brand’s message if they are engaged and captivated by captivating narratives. This competitive advantage allows firms to distinguish themselves from the crowd and acquire new consumers while retaining current ones.

  • Increases Profits

When an organization can connect with its target consumer on an emotional level, it results in higher consumer engagement, conversion rates, and, eventually, profitability. Businesses can effectively express their distinctive value proposition and fuel revenue growth by displaying the worth and perks of their offerings in appealing narratives.

Also read: Emerging trends in the BFSI sector

Impact of storytelling with data 

Businesses can facilitate efficient interaction, influence decision-making, and develop a more profound connection between data and its target group, harnessing the power of storytelling in the digital age.

  • Adding value to your data & insights:

Data storytelling enables organizations to derive insight from their data by building a narrative that gives the significance and context of the number. Rather than overwhelming the audiences with raw data, narrative allows crucial insights and patterns to be identified, making complicated details easier to absorb.

  • Offering value to your audience:

Effective data storytelling takes into account the audience’s demands and tailors the tale accordingly. Understanding the audience’s point of view and employing relevant instances or scenarios makes the facts more relatable and compelling. This method guarantees that the audience understands the value of the data and that they are empowered to act on the insights offered.

  • Building credibility:

Storytellers build trust with their audience by offering data-backed insights and transparently discussing the sources and techniques. Credibility is important in influencing stakeholders because it creates trust in the data analysis and suggestions offered, which leads to higher acceptance and buy-in.

  • High impact on business growth:

Storytelling with data can promote strategic decision-making, increase operational efficiencies, and generate a competitive edge by converting complex facts into a tale that connects with stakeholders. Data-driven tales that are engaging and persuasive motivate action, which leads to greater revenue, client fulfillment, and overall business growth.

Also read: Unlock opportunities in the BFSI sector with TAPMI’s online MBA-BKFS.

Storytelling with data visualization 

Data visualization is essential in storytelling since it converts unprocessed data into illustrations that are simple to comprehend and intriguing for the audience. It is a strong tool for communicating complicated concepts, patterns, and trends in a visually pleasing, memorable, and relatable manner to a broad spectrum of people. Here are some of the reasons that make data visualization vital in storytelling:

  • Builds a narrative that users understand:

Complex patterns and correlations can be condensed into clear and succinct messages by visually presenting data. A well-crafted narrative accompanied by visualizations guarantees that consumers simply follow a continuum of information, unearth insights and connect disparate data points. 

  • Better Impact:

Engaging visualizations have the power to elicit emotions, capture attention, and leave an indelible impact on the audience. Visuals can convey details better than raw data or text alone. They let viewers quickly identify trends, anomalies, and patterns, allowing them to arrive at meaningful conclusions. 

  • Pushes for call-to-action:

Data visualization makes content tangible, relatable, and appealing, increasing the possibility of evoking a call to action. By offering a clear argument for modifications, well-designed data visualizations can engage and persuade stakeholders. Data visualization, whether through compelling graphs, charts, or dynamic dashboards, acts as a powerful tool that can impact the process of decision-making and drive beneficial outcomes.

Pursue an MBA in BKFS from TAPMI

Pursuing an online MBA in Banking and Financial Services (BKFS) from T.A. Pai Management Institute (TAPMI) is a wise decision for aspiring professionals looking for in-depth knowledge in the dynamic sector of finance. TAPMI, which is known for its academic brilliance and industry-focused curriculum, provides a transformative learning environment that integrates theoretical expertise with practical applications. Experienced professionals will gain an in-depth knowledge of the financial system, managing risks, investment strategies, and recent developments in the banking industry. 

Also read: Core concepts you will learn in an online MBA in BKFS.

Working professionals wanting to advance their career will gain knowledge of the digital transformation in the banking sector such as storytelling with data and will be able to master the skill. TAPMI ensures the comprehensive development of students through acclaimed professors and industry connections, enabling them to flourish in leadership positions.

Graduates emerge as adaptable professionals, ready to face difficulties and capitalize on opportunities in the ever-changing global financial landscape.

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