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How analytics in banking and finance opens doors to lucrative job roles in banks

Banks and other financial institutions have long incorporated data analytics into their daily operations. Analytics, out of all the digital tools currently available, offers the ability to improve customer experience, spot chances for revenue development, and maintain competitiveness in this more turbulent market. There are many new employment roles in banks as a result of the application of analytics in banking and finance. These positions frequently call for candidates with strong analytical and mathematical abilities as well as the ability to understand and articulate complicated data insights. The scope of Analytics in Banking and Finance for career growth is tremendous, so job roles are projected to grow over time. 

You can also read, Top companies hiring TAPMI’s on-campus MBA-BKFS graduates.

How is analytics used in the banking and finance sector? 

Banks today use analytics to extract finely detailed information from vast amounts of data, or “big data,” and then use that information strategically and make wise judgments at all levels of the organization. Some of the most important applications of data analytics in the banking and financial industry are listed below:

  • Client segmentation

Customers can be divided into groups based on their behavior, interests, and financial history using data analytics. As a result, customer satisfaction increases, and banks are better able to customize their goods and services to fit the unique demands of each sector.

  • Detecting fraud

Fraud in financial transactions is recognized and prevented using data analytics. Banks can spot fraudulent behavior and take preventative actions to stop it by examining trends in transaction data.

  • Investment Evaluation

Market movements and possible investment possibilities are analyzed using data analytics. Banks can choose investments that maximize profits while avoiding risks by carefully assessing data from market research reports and previous market data.

  • Risk Administration

Banks can detect possible risks and take preemptive steps to manage them by evaluating data from a variety of inputs, including credit ratings, transactional statistics, and past market information.

  • Loan Underwriting

The degree of risk involved with financing certain borrowers is assessed by employing data analytics in the loan underwriting process. Banks can assess the risk involved in lending to specific borrowers and make wise credit decisions by examining data like credit ratings, income brackets, and debt-to-income ratios.

Top job profiles to explore in banks using analytics 

There is a need for proficiency in analytics in Banking and Finance for high-paying job roles across the banking and financial sector. A greater demand for employees with excellent analytics abilities is being driven by the banking sector’s rising reliance on data. In banks, the following are among the best profiles to explore utilizing analytics:

  • Credit Risk Analyst

The role of credit risk analysts in the banking industry constitutes the assessment of borrowers’ credibility and the estimation of the risk affixed to lending to them. Banks can spot possible hazards and take preventative action to reduce them by examining data like default rates and patterns. Banks can arrive at credit decisions that optimize returns while avoiding risks by utilizing tools and procedures for credit risk analysis.

  • Data Analyst – Banking & Finance 

Data analysts serve an essential function in banking and finance by offering insights into consumer behavior, market dynamics, risk assessment, and operational excellence. Data analysts in banks might work on a variety of tasks, such as client segmentation and product pricing. Banks can choose investments that maximize profits while avoiding risks by carefully assessing data.

  • Data Scientist 

Data science is revolutionizing the banking industry by giving banks the resources and knowledge they require to better explain their clients, streamline their processes, and create new goods and services. Data scientists enable banks to make effective use of the enormous volumes of data they gather to understand customer behavior and spot fraud. So, banks can increase client satisfaction, lower risk, and maintain competitiveness in a market that is becoming more and more crowded with competitors with the aid of data scientists.

  • Business Analyst (banking domain)

Business analysts in the banking industry evaluate and uncover areas where the operations, procedures, and technology of the bank can be improved. Business analysts assist banks in achieving their business goals by locating issues and resolving them, enhancing productivity, and cutting expenses. 

  • Digital Marketing Analyst 

Digital marketing analysts perform a crucial role in the banking system with the use of data and analytics to enhance the bank’s digital marketing initiatives. They help banks draw in and retain consumers and make closer connections with their clients by leveraging data and analytics to create customized marketing campaigns and assess their efficacy.

Pursue an online MBA-BKFS from TAPMI 

TAPMI’s online MBA in Banking and Financial Services (BKFS) program has been thoughtfully tailored for online education after successful on-campus execution. The online program focuses on developing experts who are prepared for the future by educating them about blockchain technology, cryptocurrencies, and other breakthroughs in the emerging BFSI setting. The program helps working individuals pursue management roles or advance to leadership roles in the BFSI field by equipping them with cutting-edge digitalization, up-to-date content, and 4 industry-focused optional modules.

You can also read, How MBA-BKFS helps you transition into leadership positions in the BFSI sector.


Today, data analytics is indispensable to the seamless operation of financial institutions. It compiles together all data and statistics into a manageable amount of information. Skills acquired from Analytics in Banking and Finance for job roles across various sectors can make you stand apart. If you want to work in the banking and finance sector or advance to leadership and managerial positions in the BFSI sector, getting an MBA in BKFS may be a sensible choice. The MBA in BKFS program is in high demand due to the growing demand for individuals with the competencies and expertise to oversee the quickly expanding financial industry. So, hurry and enroll in MBA in BKFS from a reputed institute like TAPMI for a lucrative career ahead.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

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