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Importance of aptitude tests for placements

The term “aptitude” is often used to describe quantitative aptitude, which measures our propensity for analysis and figuring out solutions. It has to do with the special traits you possess as an individual and exactly how well you can apply those attributes to solve specific issues, making it an important aspect of job interviews and placements. Let’s explore more about what aptitude tests are and what their importance is.

What is an aptitude test?

An aptitude test is an assessment that evaluates an individual’s ability in a particular skill or field of knowledge. A typical aptitude test includes sections that assess verbal ability, numerical ability, spatial ability, mechanical ability, logical reasoning, clerical speed and accuracy, and so on. Aptitude tests are typically administered online, usually, after a candidate has submitted their initial job application, and are used to screen out unqualified candidates without the need for time-consuming one-on-one job interviews. The significance of aptitude exams for placements will be covered in this piece of content.

Importance of aptitude tests for placements

Across all industries, organizations are increasingly using aptitude tests as a tool in the employment process. The factors making these tests so crucial are discussed below:

  • Identifying strengths 

Undoubtedly, the very first step to success is to identify one’s abilities and align them with their professional goals. The suitable aptitude test aids in student understanding of skill sets and aids in career path selection based on the most potent skills. An aptitude test is crucial for determining the proper career interest as well as for gaining insight into the personality of the test-taker. Students can make wise judgments after they are mindful of their traits, job alternatives, and strengths. One can gain the necessary education or skills, which assists in them excelling in their chosen field of work based on the results of the aptitude test.

  • Skill evaluation 

A candidate’s skills can be evaluated objectively with the help of aptitude tests. Aptitude tests offer an objective assessment of a candidate’s skills, in contrast to interviews, which are occasionally subjective and impacted by elements like physical expression and body language. As a result, it is guaranteed that candidates are chosen only based on their qualifications.

  • Reduces bias 

Biases in the employment process might be mitigated with the aid of aptitude testing. Traditional hiring practices frequently rely on interpersonal relationships, which might result in unconscious biases. Contrarily, aptitude tests offer a neutral evaluation of a candidate’s abilities, which lessens the impact of individual biases in the hiring decision. Also, the recruitment process is standardized via aptitude testing. All applicants are judged according to the same standards because the examinations are made to measure particular skills. This ensures that the hiring process is ethical and uniform for all applicants, which is crucial for establishing confidence and reliability.

  • Recognizes suitable candidates 

Aptitude tests might help to identify the most suitable candidates for a position. Aptitude tests can determine a candidate’s capacity for quick learning and situational adaptation. Employers may also invest in candidates’ learning and growth by spotting those who have the essential qualities, which can eventually result in greater productivity at work.

  • Time and cost-effective

Both recruiters and applicants can save time by administering aptitude tests for placements. Aptitude tests can be administered more swiftly, and their outcomes can be assessed right away. This facilitates the efficient shortlisting of prospects, sparing recruiters’ energy and time. With multiple phases of interviews, travel expenditures, and other charges, traditional recruitment techniques can be pricey. The cost of hiring is greatly reduced by the fact that aptitude tests can be administered online.

  • Prospective performance forecasting 

An aptitude test evaluates a candidate’s capacity for problem-solving, logical thinking, and working under time constraints. Aptitude tests may forecast future work performance since these abilities are necessary for multiple careers. Qualified applicants are more likely to thrive in their positions, which boosts productivity and lowers turnover rates.

  • Broadens workforce diversity

Aptitude tests may contribute to greater workplace diversity. Traditional hiring practices frequently rely on personal relationships, which may leave the workforce underrepresented in terms of diversity. Contrarily, aptitude tests offer an unbiased evaluation of a candidate’s skills, guaranteeing that applicants are chosen solely on merit, independent of their past or associations.

You can also read, From student to professional: A guide to placement after an online course.

Why is passing an aptitude test so important for getting a job?

Employers want candidates to pass aptitude tests because they intend to assess candidates on a particular essential topic to understand their strengths and weaknesses. This is because aptitude tests gauge a candidate’s ability to apply basic ideas to complex issues. Every issue is just a situation that needs to be resolved using basic concepts. Aptitude tests help students practice how to deal with real-world scenarios by using their skills and qualities. By administering an aptitude test, the employer hopes to ascertain a candidate’s ability and if they could be able to adapt their education to real-world problems and work requirements. Some other reasons why passing an aptitude test is important for getting a job are:

  • High aptitude is associated with strong mental agility, which is crucial in interviews.
  • Aptitude tests help employers assess your strengths and weaknesses and help them understand if you would be a good fit for their organization or not.
  • Aptitude tests can help you to understand your capabilities and strengths, which can assist you in negotiating with HR regarding pay and position.

You can also read, Why placement assistance is crucial for online students: Support and guidance in landing the right job.


Choosing a suitable career requires a solid understanding of your areas of aptitude. An aptitude test helps you understand where your true potential resides. In a nutshell, aptitude tests are a crucial component of the hiring process for businesses across all sectors. These tests deliver a neutral evaluation of a candidate’s talents, minimize biases, enhance inclusiveness in the workforce, and offer an inexpensive and effective means to narrow down candidates. The placement cell at Online Manipal prepares students with different types of assessments to help them understand their strengths and get successfully placed. Enroll for online degree programs at Online Manipal to receive the best education from top faculty and avail various career assistance services. 

Top qualities employers look for in candidates during placement interviews

Employers can assess a candidate’s abilities, background, and ethical character during placement interviews to see if they are an optimal match for the business in question. In today’s fierce job market, you frequently need to demonstrate a lot more than the necessary credentials to be hired. But what exactly do hiring managers look for in candidates? What skills and knowledge are they seeking while hiring candidates? The most typical employee attributes that recruiters seek in candidates are frequently constant, whether you’re a software developer, marketing associate, or advertising manager. Therefore, you must be aware of the essential traits that recruiters prefer in candidates. 

You can also read: Essential job skills for online degree students to cultivate.

Essential qualities that employers look for in candidates during interviews

There are some essential qualities that employers usually look for in candidates. Here are some qualities that employers usually seek in candidates:

Passion for work

This single attribute has a substantial effect on employee performance and loyalty to a company. Employers prefer to work with candidates who are enthusiastic about the work they perform and the business they’re working for. While a disengaged person may work diligently and complete the task at hand for a while, if they lack passion for the task at hand, they lack the essential component for enduring, long-term achievement in the company. Here are typical inquiries interviewers make to gauge your level of passion for a particular position:

  • How will you stay current in your industry?
  • What about this position excites you?
  • Which aspect of your position gives you the most satisfaction?
  • What is the main issue you consistently attempt to resolve?
  • How would you characterize success?
  • How would you get in touch with other experts in your field?
  • What motivates your desire to work for us?

Work Commitment 

Every organization wants to hire an employee who is dedicated to the job since committed workers frequently yield more favorable outcomes. The hiring process should not take up all of a company’s time; instead, it should be interrupted sometimes to train new hires so that they can fit in with the workplace culture. Long-term allegiance and a perfect fit with the work environment and corporate culture are two characteristics of committed personnel. An organization might forfeit all they have worked so hard to get over the years, including reverence, standing in the marketplace, and credibility as a brand, without a motivated workforce. Workplace commitment raises productivity, which in turn boosts revenue.

Emotional Quotient

Employers prefer candidates with a high emotional quotient. Aspirants with low EQ tend to undermine the workplace since they demoralize both themselves and their coworkers. The management team then has to invest a lot of time and effort in making the workplace productive and ardent. Candidates with emotional quotient can transform the workplace and make it positive. The following qualities enable individuals with emotional intelligence to stand out and capture the attention of potential employers:

  • Drive to get better in all regions: Folks with high emotional intelligence work diligently to keep improving in every field, including soft skills like leadership, problem-solving, time management, and communication. Plans and endeavors will be accomplished by leveraging both skill sets’ assets and striking a balance between them.
  • Ability to address organizational challenges: One of the traits of high EQ people is crucial: maintaining composure under pressure, regardless of the difficulty that calls for speedy troubleshooting or dispute resolution. Employers must search for individuals with this quality if they want someone who can lead a team through challenges and produce excellent results.
  • Potential to inspire others: The power to inspire others is a talent of team leadership that is quite comparable to emotional intelligence. This power of influence can be used to improve a variety of scenarios, from a project’s achievement to the organization’s ethos.

Soft skills that employers look for in candidates during placement interviews

Here are some soft skills that employers look for in candidates during placement interviews.

  • Teamwork 

Teamwork is crucial for all businesses, from startups to large multinational enterprises, as a company is never run by one individual. A candidate who struggles to work well in a team environment and produces results more quickly and efficiently is not one that any employer wants to recruit. Employee morale and awareness of the company culture both rise when they operate as a team, thereby allowing everyone to fit in with the company. A candidate with exceptional team working skills will be able to collaborate with others efficiently and solve any issue that arises. They are, therefore, better equipped to fit effortlessly into the team and offer support when required.

  • Interpersonal Skills

Employers look for candidates with exceptional interpersonal skills so that they can fit well in an organizational setting. Given that an employee spends a significant amount of time each day with colleagues, it is essential for them to establish rapport with team members and clients. An employee’s attitude has an impact on the interactions with peers, superiors, and clients and can significantly affect a business. Employers place a high value on candidates who possess exceptional and essential interpersonal skills.

  • Communication 

Every workplace places a high value on communication skills, and employers are more inclined to choose employees with strong communication skills. Employers look for applicants who are knowledgeable and adept at using a variety of verbal and nonverbal communication channels, including social media, email, telephone, in-person interactions, and others. This trait facilitates the development of strong business ties and interactions with different organizational departments. Effective communication could assist an applicant in staying in touch with the business for potential chances in the future, even if they get turned down in the interview.

You can also read, Investing in your future: Importance of skill development for career success.

Wrapping Up

Overall, the objective is to position oneself as a well-rounded applicant with a mix of technical expertise, soft skills, and interpersonal traits that could make you a valuable asset to the business. The company looks for candidates that are flexible in the workplace and willing to go above and beyond to provide “beyond expectation” outcomes in everyday endeavors. Employers aim to recruit the best applicant available for the organization; therefore, having these qualities will let you stand out from your fellow applicants and gain an advantage over your competitors. Online Manipal prepares students for placement interviews by providing various placement assistance services to help them prepare and land their dream jobs.

How an MBA helps you build a career in pharmaceuticals

Pharmaceutical is a field that involves developing, manufacturing, and distributing medicines or medical items. An MBA in the pharmaceutical industry can be an ideal pathway into this sector since it provides essential business administration and management abilities that professionals need. 

Not only does it give you insight into core business concepts but also strategic thinking and leadership abilities, plus you’ll have many chances to network with industry professionals throughout your journey – not to mention our focus on pharmaceuticals!

What is an MBA in Pharmaceutical Management?

The MBA in the pharmaceutical management is an innovative program that blends business administration and an understanding of the industry. This degree is ideal for students aspiring to work within pharmaceuticals, particularly at management levels.

The pharmaceutical marketing and sales curriculum typically covers marketing, business, finance, operations management, and leadership. Furthermore, it includes specialized courses in pharmaceutical management with topics such as healthcare economics, health policies and regulations, the development of drugs, clinical trials, and pharmaceutical marketing.

When studying Pharmaceutical Management at an MBA level, the essential characteristics to consider are:

The program has been designed with students in mind who aspire to make a career in pharmaceuticals. This means the curriculum has been tailored to meet the demands of this sector and offers them ample chances to network with professionals within it.

  • Specialization: A healthcare MBA program focusing on Pharmaceutical Management is an intensively specialized program that addresses this industry sector’s unique challenges and opportunities. Students graduate with knowledge directly applicable to business operations in regulatory requirements, drug development processes, and healthcare-related economics.
  • Career Prospects: Pharmaceutical industry career opportunities are biotech, pharmaceutical companies, healthcare consulting firms, and related organizations. Possible job titles include marketing manager, product manager, clinical operations manager, or regulatory affairs specialist.
  • Flexibility: Many healthcare or pharma MBA programs are offered online or in hybrid formats, making them accessible to working professionals. This program allows students to finish their studies while still working within their field.

Career prospects after an MBA in Pharmaceutical Management

MBA graduates with a concentration in Pharmaceutical Management can find rewarding and challenging pharmaceutical industry career opportunities. Students are prepared to pursue management positions such as product development/marketing, clinical operations/clinical operations/regulatory affairs, or health consultants. 

Due to predicted increases in demand for highly skilled professionals in these fields over the coming years, this career choice could become increasingly attractive to many students. Some career prospects for graduates:

  • Product Manager: The product manager for a pharmaceutical product is accountable for creating and executing strategies related to that particular item. They collaborate with teams across functional lines to craft marketing plans, manage product launch activities, and guarantee optimal product lifecycle management.
  • Marketing Managers: A pharmaceutical marketing and sales manager is accountable for creating and executing marketing strategies for pharmaceutical products. Conducting market research, creating plans, and working collaboratively with teams of cross-functional members – these all play a role in ensuring the products are successfully placed in the marketplace.
  • Clinical Operations Manager: A Clinical Operations Manager is accountable for managing clinical trials of pharmaceutical products. Their responsibilities include all study phases, from preparation and implementation to execution. They collaborate closely with teams across various functional areas, so that trial procedures adhere to regulatory requirements.
  • Regulatory Affairs Specialist: A specialist in regulatory affairs is accountable for ensuring pharmaceutical products meet the requirements of regulatory agencies. They collaborate with cross-functional teams to prepare regulatory paperwork and guarantee that pharmaceutical products adhere to all regulations.
  • Healthcare Consultants: Healthcare consultants provide operational and strategic guidance to healthcare providers, pharmaceutical companies, and other organizations. They collaborate with clients on devising strategies that enhance healthcare delivery while decreasing expenses and optimizing operations.

Click here to know about career opportunities in UAE after an MBA in pharmaceutical management.

Salaries after an MBA in Pharmaceutical Management

Professionals with an MBA in the pharmaceutical industry typically earn competitive salaries due to their expertise and abilities acquired during the program. Here are some estimated salaries for some common jobs:

  • Product Managers: An MBA in Pharmaceutical Management typically earns between ₹500,000 and ₹3,500,000 annually as a product manager.
  • Marketing Manager: On average, marketing managers with an MBA in Pharmaceutical Management make between ₹300,000 and ₹3,300,000 annually.
  • Clinical Operations Manager: On average, a medical operations manager with an MBA in Pharmaceutical Management earns between ₹250,000 and ₹1,800,000 annually.
  • Regulatory Affairs Specialist: A regulatory affairs specialist with an MBA in Pharmaceutical Management typically earns between ₹300,000 and ₹1,400,000 annually.
  • Healthcare Consultant: Healthcare consultants with an MBA in Pharmaceutical Management earn between ₹300,000 and ₹1,000,000 annually.

Career growth in Pharma

For MBA professionals working in the pharmaceutical industry, there are numerous career prospects and job titles to choose from – from entry-level positions to highly coveted managerial posts. Here are some possible job titles with appropriate amounts of responsibility and wages:

  • Entry-level Jobs: MBA graduates can begin their career with entry-level roles such as Sales Representative, Marketing Coordinator, or Business Development Associate. However, these jobs usually require previous experience.
  • Mid-level Jobs: MBA graduates with several years of work experience may move into mid-level roles such as Marketing Manager, Product Manager, or Clinical Operations Manager. These roles require greater accountability and leadership qualities.
  • Senior-Level Positions: MBA professionals with extensive experience and proven leadership abilities can progress into senior-level roles such as Director of Marketing or Senior Product Manager Director of Clinical Operations. These roles typically require much knowledge and achievement in their respective areas
  • Top management positions: Vice President, Chief Operating Officer (COO), and Chief Executive Officer (CEO) are two of the highest positions in the pharmaceutical industry. These roles require exceptional leadership abilities and experience managing large teams and overseeing complex operations. Salaries for these roles depend on company size and complexity.

Best MBA Pharmaceutical Management program

India offers several highly regarded online healthcare management MBAs. Here is a selection of the top online MBA programs focused on Pharmaceutical Management:

  • Manipal Academy of Higher Education (MAHE): MAHE offers an online MBA with a concentration in Pharmaceutical Management that equips students with comprehensive knowledge of the pharmaceutical industry and its administration. This program is highly regarded and boasts an impressive business network.
  • NMIMS Global Access School for Continuing Education: NMIMS Global Access School offers an online MBA with a concentration in Pharmaceutical Management, covering drug administration, sales, and distribution. It has earned a stellar reputation with strong industry connections.
  • Suresh Gyan Vihar University: Suresh Gyan Vihar University offers an online MBA in Pharmaceutical Management that gives students a comprehensive grasp of the pharmaceutical industry and its management aspects. This program has earned high praise, boasting an impressive business network.
  • Amity University: Amity University offers its students an online MBA with a concentration in Pharmaceutical Management that emphasizes administration, marketing, and distribution. The program has earned widespread respect and boasts an impressive business network.
  • ICFAI University: ICFAI University offers an online MBA specializing in Healthcare Management with a concentration in Pharmaceutical Management. This program gives students insight into both the business of Pharmaceuticals and its management.


An MBA in Pharmaceutical Management is ideal for anyone interested in this profession. It combines traditional business administration courses with an in-depth understanding of the industry, giving graduates a competitive edge when applying for jobs.

MAHE’s online pharmaceutical management MBA provides professionals with the most up-to-date capabilities and developments related to pharmaceutical m

Strategic Management to achieve competitive advantage

Are you tired of hearing about strategic management, competitive advantage, and all that jazz? Well, I’m sorry to break it to you, but it’s time to face the music. Strategic management is the bread and butter of any successful business, and achieving a competitive advantage is what separates the wheat from the chaff.

But fear not! I’m not here to bore you with textbook definitions and case studies. Instead, let’s take a light-hearted look at how strategic management can help you achieve the competitive advantage to succeed in the world of business.

What does competitive advantage mean? 

It’s like having a secret weapon that sets you apart from your competitors and gives you an edge in the marketplace. It may be a great product, a great marketing campaign, or a great team. Whatever it is, it makes your company more desirable to customers and helps you win business over your competitors. In other words, it gives you a competitive advantage over other businesses in your area of expertise.

How do you achieve competitive advantage? 

Well, that can be attributed to the good ol’ wise man with the white beard, sipping coffee in the room – Strategic Management. The simple textbook definition of strategic management says that it is the process of planning, implementing, and evaluating strategies that will help your business achieve its goals. It’s like a roadmap that guides your business towards success.

Once you’ve understood the foundational concepts of strategic management, the next is to decipher a way to use it to achieve a competitive advantage in the market.

Now, when it comes to achieving a competitive advantage, there are a few key things you need to keep in mind. First, you need to know your market inside and out. This means understanding your customers, your competitors, and the industry you are operating in. Think of it like playing a game of chess – you need to know your opponent’s moves before you can make your own. 

Familiarity breeds strategy. When you’re familiar with your market and target audience, you’ll know all about their demands, what has been supplied to them and what area remains a grey zone. That is the area where you should set up your business’s canopy.

Once you’ve got a good hold on your market, start thinking about your unique value proposition. What sets your business apart from the competition? Is it your innovative products or services? Your unbeatable customer service? Your rockstar team? Whatever it is, you need to leverage it to your advantage. Sell your unique features and earn from it. Of course, knowing your market and having a killer value proposition is only half the battle. 

Now that the troops have been set, it’s time to wage the war. Once you’re done formulating a fool proof plan on paper, you need a solid executional strategy. This means setting clear goals, developing a detailed strategy, and putting the right people and resources in place to make it happen.

So, how do you go about creating a winning strategy? Well, that’s where the fun really begins. Strategic management is all about creativity and thinking outside the box. It’s like a game of Mad Libs – you start with a basic framework, but the possibilities are endless.

Popular approaches for effective strategic management

One popular approach to strategic management is the SWOT analysis. This involves looking at your business’s strengths, weaknesses, opportunities, and threats to identify areas where you can improve and potential areas of risk. It’s like playing a game of “What’s the Story?” – you fill in the blanks to create a cohesive narrative. This is how you will find out which resources you need to tap to make the best out of your business.

Another popular strategy is differentiation. This involves positioning your business as unique and different from the competition in some way. Think of it like a game of “One of These Things Is Not Like the Other” – you need to find a way to stand out from the crowd.

You know that tech company that sells phones, tablets, and laptops that all have a little “bite” taken out of them? Yes, you guessed it – Apple. These folks have been rocking the differentiation game for years. What sets their brand apart from the other run-of-the-mill tech brands is their focus on design and innovation. Every season, Apple releases new and improved gadgets that are built upon their previous models’ shortcomings. By doing this, they have created a brand image that is all about cutting edge technology and posh designs, which has immensely contributed to them being crowned as one of the leading tech brands in the world.

Brand Loyalty isn’t easily bought, but Apple is one of those rare-as-a-blue-diamond- companies wherein once the customers have gotten their hands on an Apple device, they rarely ever go back to Android or Windows. This, my friends, is the unyielding charm of this colossal enterprise. 

In extension, it would suffice to say that Apple has one of the strongest implementations plans. After all, no strategy is complete without a plan for implementation. This means taking the ideas and concepts you’ve developed and turning them into action. Since the points don’t matter unless you practically do something with them.

How important is strategic management for MBA students?

So, what does all of this mean for you as a management student? Well, it means you have a unique opportunity to learn and grow in a field that’s constantly evolving. Strategic management is all about adapting to changing circumstances, taking risks, and staying ahead of the curve. It’s sometimes a gamble but often a tactfully scrutinized observational guideline that helps you guess what the future holds and make the right moves to come out on top. The UGC-entitled online MBA degree offered by Manipal University Jaipur has a expertly designed curriculum that covers all major aspects of business, including strategic management. The degree is at par with the on-campus MBA degrees and is widely accepted by top employers.


Strategic management is like a game, and it’s prize is a competitive advantage. To win as a business, you need to understand your market, focus on your strengths, create a unique value proposition, embrace innovation, build a strong team, and measure and analyze your results. By following these principles, you can create a winning strategy that sets you apart from your competitors and helps you achieve sustainable competitive advantage.

The role of Business Analytics in decision making 

Business analytics is the application of data and statistical techniques to gain insights and guide business choices. It involves examining many forms of company data, including sales, customer, financial, and operational data, in order to uncover patterns and trends that may be leveraged to improve business outcomes. Insights are extracted from the data using techniques like data mining, predictive modelling, and data visualization. Customer analytics, operational analytics, and financial analytics are areas where business analytics helps to optimize business performance, reduce expenses, and boost revenue. 

Ways in which business analytics affects decision-making in companies 

Here are few of the most significant ways in which business analytics can influence a company’s decision-making: 

Forecasting and Prediction: Business analytics may assist organizations with forecasting future outcomes and making predictions based on historical data. This may involve estimating future sales, finding growth opportunities, and anticipating future market trends. 

Customer Analytics: By studying customer data, businesses may better comprehend the demands, behaviours, and preferences of their customers. This data can be utilized to enhance consumer engagement and loyalty, optimise marketing campaigns, and find new revenue streams. 

Operational Analytics: Business analytics can be utilized to examine operational data and find process optimization and efficiency enhancement opportunities. This can assist firms in reducing expenses, enhancing quality, and increasing output. 

Financial Analytics: Business analytics can assist organizations in analyzing financial data in order to discover potential risk and opportunity areas. This may involve examining financial performance measures, projecting income and expenses, and identifying cost-cutting opportunities. 

Competitive Intelligence: Business analytics may assist organizations to gain insights into the strategies, strengths, and weaknesses of their competitors. This data can be utilised to guide corporate decisions and generate competitive and effective strategies. 

Who can benefit from Business Analytics? 

The impact of analytics on the decision-making process is not confined to a functional scope, but also extends to a hierarchical one. At the strategic level, business analytics can assist executives and senior managers in making decisions regarding long-term planning, creating goals and objectives, and deciding the future path of the organization. At the tactical level, Business analytics can provide insights into sales data, production data, and supply chain data, facilitating tactical decision-making.  

At the operational level, business analytics can assist front-line managers and staff in making operational choices. It can provide insights into consumer interactions, inventory levels, and product quality, aiding operational decision-making. 

What are the challenges of Business Analytics? 

The grass is not greener on the other side of the fence as it seems to be. Bad data quality, for instance, can severely affect the precision of business analytics outputs. For effective analysis, data must be precise, exhaustive, and up to date. Numerous firms struggle to attract and keep employees with data science, statistics, and machine learning expertise, resulting in a dearth of skilled personnel to undertake data analytics. While an organization’s study may contain sensitive data, data security is an additional concern.  

Cost is also another factor. Developing and maintaining tools and infrastructure for business analytics can be expensive for firms, especially smaller ones. Using data-driven decision-making could pose cultural or organizational obstacles in some nations. 

Despite the obstacles, Business Analytics cannot be disregarded.  If adopted within a business, it would enhance decision-making. It Assists firms in detecting inefficiencies and vulnerabilities, improve efficiency, which can lead to a competitive advantage. In addition to assisting with risk management, analytics provides a decision-making handhold. 

Many departments of an organization, such as marketing, finance, and human resources, employ business analytics to support their decision-making. For instance, business analytics can provide insights into customer behaviour that can affect marketing tactics or information into workforce performance that can influence human resource decisions.  

Is a career in business analytics lucrative? 

The future of business analytics students is very promising. It is anticipated that the need for qualified business analytics specialists would continue to rise. Business analytics can be utilized in several areas, such as healthcare, banking, retail, and technology. This implies that students with a foundation in business analytics can choose to pursue a career in various industries. Students who focus on business analytics have access to a variety of job opportunities, including positions in data analysis, data visualisation, business intelligence, data mining, and predictive modelling. This allows them to select a career path that fits their interests and abilities. Business analysts are usually well compensated.  

Due to the great demand for qualified business analytics specialists, earnings in this industry are high. There are prospects for growth and progress as students gain expertise in the field of business analytics. This may involve transitioning into administrative or leadership positions, or concentrating on a specific area of business analytics. 

An online MBA in Analytics and Data Science from the prestigious Manipal University Jaipur (MUJ) is one of the most sought-after degree programs as it provides an in-depth understanding of analytics and data science concepts, which are among the most preferred areas of expertise companies are looking for in candidates. 


In general, business analytics plays a crucial part in the decision-making process of modern businesses. By employing data and analytics technologies, organizations can acquire better insights into their operations, customers, and competitive landscape, find new possibilities and make better-informed, data-driven decisions that can propel their growth and success. 

Online Manipal welcomes Batch 5 of Manipal University Jaipur’s online students!

On March 17, 2023, Manipal University Jaipur welcomed the 5th batch of its online students through a virtual orientation. The orientation program served as an opportunity for learners across geographies to connect with their peers and course coordinators who will guide them through the online program. It was a great opportunity for students to also interact with entrepreneurs and industry leaders through a state-of-the-art virtual platform and are now pumped in to start their exciting journey ahead.  

Peer connects, photo booth & other exciting activities 

During the virtual orientation, online students not only interacted with each other, but also participated in MUJ’s fun zone, where various games were organized. The “peer connect” was specially created for students to get to know their batchmates better even before their online degree program begins. Learners could access a “resource center” where they could download all the necessary information required. Students also clicked selfies at the photo booth and shared their pictures with #OnlineManipal & #AzadiWaliDegree. 

Dr GK Prabhu, Vice Chancellor & President, MUJ, emphasizes the legacy of Manipal group 

The opening address for this grand virtual orientation was kickstarted by Dr GK Prabhu, Vice Chancellor & President, Manipal University Jaipur. “In a span of 70 years, Manipal Education and Medical Group (MEMG) has changed the lives of more than a million people, across 80 countries worldwide. In 2021, Manipal University Jaipur entered the online space, wherein through Online Manipal, learners were able to access convenient and affordable online degrees, along with the flexibility of studying anywhere, anytime. MUJ is proud to have brought the on-campus experience to the online world,” he said. 

Here are the highlights of Dr GK Prabhu’s speech.  

  • Of the 500 plus faculty at Manipal University Jaipur, 70% are PhD holders and experienced professors 
  • MUJ gives access to a lifelong learner community, where students can connect with peers worldwide 
  • MUJ’s faculty play a key role in guiding students to keep up with markets trends in the industry 
  • Online Manipal proves career counseling & placement assistance to students in their final semesters  

Mr. Ambrish Sinha, CEO of UNext Learning, throws light on why digital is the future 

Mr. Ambrish Sinha, CEO of UNext Learning, congratulated the batch 5 of online students who are looking forward to exploring a new phase of life. He asserted that online education has transformed the lives of students and recruiters today believe that online education is equal to on-campus learning. “As the technology partner for delivering MUJ’s online programs, Online Manipal is proud to give access to a diverse range of degree programs, the best in-class digital platform that caters to learners from various walks of life like startup founders, working professionals, entrepreneurs and students,” Sinha said.  

He also mentioned “Ekam”, an in-person students meet up organized by Online Manipal that brings together learners worldwide. Over 500 students met at the campus of Manipal University Jaipur, interacted with peers & faculty, and took part in cultural performances and activities. 

Valuable perspectives of industry leaders  

Mr Pankaj Rai, Chief Data & Analytics Officer, Aditya Birla Group 

Mr Pankaj Rai, Chief Data & Analytics Officer, Aditya Birla Group highlighted issues prevailing in the private job sector and how to tackle them. He spoke about the 5C mantra that he follows in life- Curiosity, Conviction, Compassion, Creativity & Communication. He asked students to think of a similar framework that will guide them through their personal and professional lives.  

Ankur Warikoo, Indian Entrepreneur & YouTuber 

Ankur Warikoo, an Indian Internet Entrepreneur lauded students for choosing to study in the online mode, asserting that digital education is the future. He said online learning enables people from various backgrounds to interact with each other and get diverse perspectives. He also gave a very important message to students- “More & more time you spend with people like you, less the time you get learn new things. ” It is important for students to connect with learners from diverse cultures and work styles to get unique perspectives. He concluded his speech with an inspiring quote, “Look at the most successful people in the world, they were on a path of maximum resistance, they know they will face fears to pave the way for success.” 

Wrapping up 

Dr Mallikarjuna, Director of Online Education, Manipal University Jaipur, wrapped up the program by assuring quality education in the online mode to learners worldwide. He extended his thanks to all learners, faculty, industry experts and entrepreneurs who made this orientation program a grand success.   

Having won the “Award for Excellence in Online Education” by ET Ascent, MUJ continues to serve as a powerhouse of inspiration for countless learners and help them chase their dreams. 

EmbraceEquity: Messages of grit & grace from MUJ’s faculty 

The theme for this year’s International Women’s Day #EmbraceEquity, represents a call for a gender-equal world that is free of stereotype and bias. This campaign also celebrates the inclusiveness of women all over the world. This year, Women’s Day coincided with Holi, the festival of colors. What better occasion than this to celebrate women’s achievements, sacrifices and milestones.  

Online Manipal takes this opportunity to salute all female teachers, professors and educators worldwide who are making a difference in the lives of millions of students. As part of the #EmbraceEquity campaign, we asked the faculty at Manipal University Jaipur about how they broke barriers, overcame obstacles and paved their way to success.

Breaking barriers 

Even though gender gaps are narrowing, most women still overcome barriers to live a free life. Questions are raised about women’s ability to lead a successful professional life. Here’s how our women faculty at MUJ- Dr Priyanka Mathur and Dr Monika Lamba broke stereotypes to fulfill their career aspirations.

Dr Deepika Dhamija, Assistant Professor, Computer Applications says, “There have been instances in my career where I faced tough situations like losing a job for no error on my part, getting stuck in my research work and many others. I kept myself cool and continued my efforts to overcome all those barriers. Finally, l was able to achieve what I wanted.” 

You may like to read why Indian women embrace online learning to upskill.

Empowering women from rural settings 

Online learning has made education more accessible to women and girls, especially in rural settings. With the help of just a laptop or mobile phone and an internet connection, they can study from the comfort of their homes. Our MUJ faculty Dr Surbhi Basotia & Dr Neelu Jain speak about how online education is helping educate girls and women from inaccessible areas.  

You may be interested to know how online learning is empowering rural girls.

Role models 

All of us have role models. We don’t just look up to them, but we also want to lead a life like them. MUJ’s faculty members Dr Neha Mathur and Dr Antima Sharma speak about the role models who have impacted their lives. 

Learn more how Online Manipal empowers women by giving access to flexible online programs.

The mantra for work-life balance  

Working women often must manage work and personal life in parallel. Dr Monika Lamba & Dr Priyanka Mathur throw light on how they maintain the right balance between professional and personal life.  

Dr Asha Mamraj Sharma, Assistance Professor, Commerce, says “We need to always remember that we work to have a better life. But if we “only work” and avoid our personal life, it wont make us and our near ones (whether professional ones or family members) happy. The key is to prioritize your tasks.” 

MUJ students share how they are balancing online learning and personal/work life.

As part of the #EmbraceEquity campaign, let us pledge to work towards building an equal society, respect women, and allow them to live the free life that they wish to have. Here’s why MUJ’s women faculty think the future is female.  

“Each time a woman stands up for herself, she stands up for all women,” Maya Angelou once said. It is time we stand up for the unheard voices of women and pave way for an equal society.

MBA in Banking & Financial Services vs. MBA in Finance

What is an MBA in BKFS? 

An MBA in Banking and Financial Services (BKFS) is a specialized professional degree program that teaches advanced banking and finance concepts. It equips graduates with the knowledge and skills needed to become successful in the banking and financial services industry. This degree program is designed to give learners a comprehensive understanding of the financial markets, banking operations, and other related topics. In addition to the industry-oriented electives, MBA in BKFS candidates will have the opportunity to specialize in one or more areas of banking and finance. 

What is an MBA in Finance?

An MBA in finance is an advanced degree program providing learners with the necessary skills to pursue a career in the field of finance. It provides students with a comprehensive understanding of the fundamentals of finance, accounting, and economics and a strong foundation in financial management topics such as corporate finance, investment management, international finance, and financial analysis. The program is designed to equip students with the skills and knowledge necessary to succeed in the highly competitive financial services sector.

MBA with finance electives offer students the opportunity to specialize in one or more areas of finance. Electives may include topics such as financial modeling, financial engineering, corporate finance, financial markets, financial risk management, capital markets, investment banking, international finance, and financial analysis. Students may also choose to pursue electives in areas such as taxation, accounting, public policy, and entrepreneurship.

What’s the basic difference between an MBA in Finance and MBA in Banking & Finance?

An MBA in Finance and an MBA in Banking & Finance are both postgraduate-level business degrees that focus on finance-related topics, but there are some key differences between the two.

An MBA in Finance typically covers various financial topics, including accounting, financial analysis, investment management, corporate finance, and financial modeling. This degree program is designed to provide students with a strong foundation in finance and the skills needed to work in a variety of roles, such as financial analyst, investment banker, or financial manager.

On the other hand, an MBA in Banking & Finance focuses specifically on the banking industry, including topics such as financial markets, banking operations, risk management, and financial regulations. This degree program is designed to help advance the careers of working professionals in banking, including roles such as loan officer, credit analyst, or bank manager.

Overall, the key difference between an MBA in Finance and an MBA in Banking & Finance is the specific focus of the degree program. An MBA in Finance is broader and covers a range of fundamental financial topics, while an MBA in Banking & Finance is more specialized and focuses specifically on the BFSI industry.

What do you learn in TAPMI’s online MBA in BKFS?

TAPMI’s online MBA in Banking and Financial Services (BKFS) program is designed to provide learners with a comprehensive understanding of the banking and financial services industry. Some of the key subjects that will be taught in this program include

  1. Financial Accounting
  2. Corporate Finance
  3. IT in Banking
  4. Managerial Economics 
  5. Business Statistics 
  6. Human Resource Management 
  7. Macro Economics 
  8. Insurance Management 

In addition to these core subjects, learners in TAPMI’s online MBA in BKFS program can also choose from a variety of industry-oriented electives based on their interests and career goals. The electives offered in the program include

  1. Analytics for Banking and Finance
  2. Banking 
  3. Capital Markets
  4. Advanced Corporate Finance 

What do you learn in an online MBA in Finance?

An MBA in Finance is a graduate-level business degree focusing on the fundamentals of financial management and analysis. The core financial subjects that are typically taught in an MBA in Finance program include

  • International Financial Management 
  • Security Analysis and Portfolio Management 
  • Mergers and Acquisitions 
  • Merchant Banking and Financial Services 

In addition to these core financial subjects, MBA in Finance programs also include other important finance-related topics such as Taxation Management, Financial Analytics, Insurance and Risk Management and Financial Analytics.

Careers after online MBA in BKFS

An MBA in Banking and Financial Services (BKFS) provides learners and professionals with many career advancement opportunities in the banking and financial services industry. Some of the popular career paths for MBA in BKFS graduates include

  1. Investment Banking: MBA in BKFS graduates can work in investment banks as analysts or associates, where they help clients raise capital, execute mergers and acquisitions, and provide strategic financial advice.
  2. Commercial Banking: MBA in BKFS graduates can work in commercial banks as relationship managers, credit analysts, or branch managers, where they help clients with a range of banking services, including loans, deposits, and wealth management.
  3. Asset Management: MBA in BKFS graduates can work in asset management firms as portfolio managers or research analysts. They manage investment portfolios and make investment decisions based on market trends and client goals.
  4. Insurance: MBA in BKFS graduates can work in insurance companies as underwriters, risk managers, or actuaries, where they assess risk, price insurance products, and manage insurance portfolios.
  5. Financial Consulting: MBA in BKFS graduates can work in financial consulting firms as consultants or advisors, where they help clients with financial planning, risk management, and investment strategies.

Also read: Top job roles TAPMI’s on-campus MBA-BKFS alumni are working in 

Careers after online MBA in Finance

An MBA in Finance prepares graduates for various exciting and rewarding careers in the finance industry. Some of the popular career paths for MBA in Finance graduates include:

  • Financial Manager: Financial managers are responsible for overseeing the financial health of an organization and ensuring financial stability. They oversee a variety of crucial tasks, including monitoring cash flow, managing expenses, creating financial data, and developing profit-maximizing strategies.
  • Financial Analyst: Financial analysts are in charge of conducting research to provide investment strategies and make investment-related decisions for their company or clients. This position requires strong mathematical and analytical abilities as it is a data-intensive role.
  • Accounting Manager: Accounting managers are responsible for overseeing the overall management of the accounting department. Their job role includes supervising accountants’ work, reviewing financial statements, and preparing financial reports.
  • Chief Investment Officer: Chief Investment Officers are in charge of overseeing strategic investments that affect the expansion of an organization’s resources. They develop and communicate investment strategies and supervise the investment process to keep a check that investment policies are followed properly.
  • Investment Consultant: Investment consultants provide financial advice to their clients on the funds, asset classes, and other investment options to invest in as part of the development of an investment and asset allocation strategy and portfolio construction process. 

Which one to choose: Online MBA in BKFS or online MBA in Finance?

Choosing between an online MBA in Banking and Financial Services (BKFS) and an online MBA in Finance can depend on your career goals and interests. Here are some factors to consider:

  1. Specialization: If you have a specific interest in exploring job opportunities in the BFSI industry, an MBA in BKFS may be the better choice as it focuses on the banking and financial services industry. However, if you want a broader education in finance, an MBA in Finance may be more suitable.
  2. Career Goals: Consider your career aspirations and which degree would best align with your goals. An MBA in BKFS is geared toward advancing careers in banking and financial services, while an MBA in Finance lays the foundation for career paths, including investment banking, corporate finance, asset management, private equity, and consulting.
  3. Curriculum: Review the curriculum of both programs and determine which courses align with your interests and career goals.
  4. Program Reputation: Consider the reputation of the program and the school offering the degree. Look into the school’s alumni network, industry connections, and employer reputation.
  5. Cost and Location: Evaluate the price and location of each program and determine which one best fits your budget and location preferences.


In conclusion, choosing between an online MBA in Banking and Finance and an online MBA in finance depends on the individual’s career goals and interests. An online MBA in Banking and Finance is best for those who want to advance their careers or reach a higher position in banking and financial services, while a Finance MBA is ideal for those who want to focus on financial analysis and management. No matter the choice, an MBA is invaluable in helping individuals achieve their career goals. 

How Online Manipal is helping our learners from Nepal advance their careers

Online degrees have made it possible for learners from across geographies to study at any university in the world. As online degrees are widely recognized today, learners can upskill themselves from the comfort of their homes through flexible learning opportunities. In that sense, Online Manipal is proud to give access to online degrees from premium universities to learners from various parts of the world. In this blog, we introduce you to our online students from Nepal, who are pursuing an online degree with Manipal University Jaipur for various reasons.

Know more about why you should pursue an online degree from MUJ.

Sabin Lamichchane

Working as a loan officer, Sabin Lamichchane chose to pursue his online MBA degree from Manipal University Jaipur. When we asked him why he chose to pursue his MBA degree online, he said, “I was looking for an online degree for quite some time. Moreover, I couldn’t afford to attend classes on a regular basis in an on-campus set up because of my work. I didn’t want to quit my job either and wanted to pursue a degree from the comfort of my home.” 

Lamichchane then came across MUJ’s online MBA program and decided to enroll. “I chose Online Manipal because of flexible learning opportunities. Also, Manipal holds great brand value, and I thought MUJ was a credible university to pursue my online degree from.” 

Currently, Sabin Lamichchane is working as a junior officer. He wants to enhance his skillset and expand his domain knowledge to climb up the career ladder. Also, to move up to the leadership position, his job demands a master’s degree.  

Speaking about his experience with Manipal University Jaipur, he says, “Firstly, the curriculum covers all industry-relevant topics. Secondly, the mentors and course coordinators are helpful and approachable. I have interacted with a couple of mentors, and they have guided me in submitting my assignments. They also help us in case we require in-depth knowledge about a subject or concept. From course curriculum, e-learning material and assignments, everything is on the learning management systems (LMS) and is very easy to navigate.” 

Sabin Lamichchane is in constant touch with his peers across nationalities, who are giving him diverse perspectives.  

Quitting his job was never an option, and Online Manipal has helped him in his career growth without a career break. 

You may be interested to know how online degrees from MAHE help Nepali and Bhutanese students.

Bhaskar Bhatt

The startup founder of his IT firm, Bhaskar Bhatt has been working in software development for the last 6 years. He dropped out of engineering to opt for a degree that is more flexible and one that does not hinder his business commitments. So, he chose to pursue his online BCA degree through Online Manipal. 

Speaking about the challenges he faces as an entrepreneur, Bhaskar says, “Becoming a startup founder in Nepal is not easy. It takes a lot of effort. The last few years have been very challenging for me. Having slept only for 3-4 hours a day, I ensure to balance my work life and academics well.” 

Speaking about Online Manipal, Bhaskar Bhatt says, “Firstly, the brand name- Manipal is globally recognized, and it gives students the right exposure. Secondly, free access to paid Coursera content has helped me a lot.” 

Through Online Manipal’s leaner community, Bhaskar is in constantly touch with students with programming and IT knowledge so that they can help him scale his business.

You may like to know these tips from MUJ students to balance online learning and work/personal life.

Sudip Dhungana

With a BBA background and some experience in human resources, Sudip Dhungana realized pursuing an MBA degree was very important for his career growth.  

“One of my ex-colleagues had pursued an online degree and he suggested that I consider it too. After researching various universities offering online degrees, I came across Manipal University Jaipur and that was the best choice,” Sudip says. 

Sudip wanted to pursue his MBA degree without quitting his job, so he chose to pursue his online degree through Online Manipal. While there are many distance learning options available, Sudip feels online learning is more flexible. “In distance learning, we need to study by ourselves, and we must appear for examinations physically. However, with online education, the entire program is delivered in virtual mode, making it easy especially for working professionals,” he says. 

Through MUJ’s online MBA program, Sudip can enhance his knowledge and practically apply the skills he acquires on the job. The industry-oriented curriculum at MUJ is helping him overcome business challenges and come up with effective solutions.  

He has also made optimum use of the free access to paid content on Coursera to upgrade his domain knowledge.

A glimpse of business degrees in MUJ.

Anil Kumar Yadav

Having worked as a contractor, sales executive and now working with the Dubai metro as a station agent, Anil Kumar Yadav is a proud learner from Nepal who is pursuing an online MBA from Manipal University Jaipur.  

He completed his BBA in the distance mode after moving to Dubai. However, wanting to enhance his knowledge further, he chose to pursue an online MBA program. “After looking up several universities, there were good reviews about MUJ, so I immediately decided to enroll for the program,” Anil says.  

Even though he finds it hard to manage his work and academics at times, he refers to the recorded sessions available on the portal to study the lessons he skipped.  

“I’m looking for a career transition into the finance domain. With keen interest in the stock market, I want to improve my knowledge in finance through this program and excel in this domain. The course curriculum is industry-relevant, and the faculty are experienced,” he adds.  

Sudip feels that the online MBA program is best suited for working professionals who want to upgrade their knowledge and advance their careers without quitting their jobs. 

A soldier narrates how Online Manipal helps him while he continues in service.

Wrapping up

All these learners are from varied backgrounds, educational backgrounds and work experiences and are pursuing their online degrees for multiple reasons. Online Manipal is proud to cater to the needs of all leaners, and pave way for their successful professional careers.

What is the admission process for Manipal University Jaipur’s online courses?

Online education is a well-liked substitute for traditional education due to its ability to eliminate profound challenges, making education more egalitarian and accessible. There are indisputable advantages to online learning for individuals who want to acquire a higher degree without interrupting their career or a student who wants to finish their bachelor’s degree. Students can participate in topics on discussion boards that they might otherwise avoid in traditional classroom settings. The ability to receive personalized feedback and ideas from professors regarding your assignments and undertakings is another significant benefit of online degree courses. 

You can also read, Online BBA admission process.

Different online courses offered by Manipal University Jaipur

Manipal University Jaipur (MUJ) has contributed immensely to the rapidly expanding field of online education. The prestigious university offers various UG and PG courses online.

  • BBA (Bachelor of Business Administration)

Students can gain a wider perspective on the business and entrepreneurial worlds by pursuing the online BBA degree from MUJ. The training complies with industry requirements by aligning the students with the top knowledge and techniques. This extensive online BBA program is aligned with the most recent pedagogical approaches and equips participants to form an entrepreneurial attitude.

  • MBA (Master of Business Administration)

The online MBA offered by MUJ integrates all the demands and challenges of the working world, providing you with the skills necessary to lead successfully in today’s dynamic market. With a variety of new-age electives to pick from, you can specialize while learning skills that are useful in the workplace. Learners can also master the abilities that are most in-demand today by gaining free access to Coursera. 

  • BCA (Bachelor or Computer Applications)

MUJ’s online BCA course helps one to develop vital skills for the technological world while providing industry-ready computer application development learning. The program is designed by fusing the most advanced developments made in computers, a focus on logic and originality, and the continually altering facets of the marketplace. The course’s Google Cloud Computing Foundations curricula will acquaint you with the diversity of cloud technology through ideas, practical labs, evaluations, and a capstone project.

  • MCA (Master of Computer Applications)

The online MCA from MUJ is aimed at individuals seeking a career as tech professionals in a rapidly evolving environment. It enables learners to engage in the increasingly expanding technological world by empowering them with practical skills so that they can encounter market demands. From complex computer languages to indispensable apps and tools, this course equips students with the knowledge and abilities necessary to advance their careers. Additionally, the course provides Google Cloud Computing Foundations coursework, which will introduce you to the broad scope of cloud technology.

  • B.COM (Bachelor of Commerce)

One may acquire the abilities and develop the skill sets necessary to be successful in the field of commerce through the online BCA program offered by MUJ. You will graduate from this program with proficiency in major accounting concepts and other related topics that affect commerce and trade. Participants learn how to analyze and interpret data, along with taking lessons to employ multidisciplinary solutions to address practical business issues.

  • M.COM (Master of Commerce)

This online M.Com program from MUJ provides a thorough curriculum that will give you the depth of knowledge and expertise needed to operate a business successfully in the modern global economy. You will acquire in-depth knowledge of fundamental business ideas and concepts, facilitating you to take on real-world issues and propose viable responses. The wide coursework covering complex accounting and financial administration, export and import legislation, economic policies, and other relevant topics will give you a better grasp of essential business operations.

  • MA JMC (Master of Arts in Journalism & Mass Communication)

This online MA JMC course combines theory with practice to equip you with the skills necessary to create creative and impactful work across a variety of media channels. The extensive curriculum aims to improve students’ basic historical understanding as well as their ability to analyze social, political, cultural, and economic systems and current events. The program consists of skill-improving coursework that will give you practical experience in script and screenwriting, digital publishing, photography basics, mobile editing software, audio-visual editing, etc.

How to apply for Manipal University Jaipur online degrees

The process of admission to online degree courses from Manipal University Jaipur can be completed using the below-mentioned easy steps:

  • Choose a program and register

Select the program you wish to enroll in, provide your contact information, and pay the registration fee to register

  • Provide educational details

Provide all accurate information about your education and work history.

  • Pay the program fee

Pay the program’s full or first semester/year admission fee according to your convenience.

  • Upload documents and submit the application 

Upload all the supporting documents and submit your application to complete the procedure. 

Each application will be reviewed by Manipal University Jaipur, who will then notify the individuals who are accepted.


Every student can benefit uniquely from online learning. You’ll gain a lot from taking online courses, provided you put in the effort, adhere to a plan, and remain focused on your target. 
With a great deal of flexibility, MUJ enables students to seek education and professional progress from the finest instructors in the industry. You can access specialized degree programs at affordable fees on Online Manipal. The online programs empower you to have dominion over your learning besides giving education a fresh perspective. So, enroll in an online program from MUJ today and start your path toward career advancement.

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