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A guide on how to get a job in the marketing sector

No matter how good a company’s services or products are, no one will know about them if they are not properly marketed. Marketing strategies are regarded as the most critical ingredient in the success of any business.

The role of marketing is to act as a bridge between building new products and rising consumer awareness of existing ones. It’s a broad term used for advertising, media planning, public relations, branding, and so on. You can pursue a wide range of career options with a marketing degree. The majority of marketing jobs nowadays are in the online sector. Radio, newspaper, television, and other forms of traditional offline advertising are still in use, but digital marketing is getting prominence these days.

Is marketing a promising career for the future? 

Marketing thrives on the constant flux of new ideas, technologies, and trends. Anyone who wants to work with people and keep an eye on the pulse as a creative, strategist, or number cruncher should consider a career in this field. There’s no doubt that technology has had a profound impact on the marketing landscape, changing the way marketing managers do their jobs. As an example, customer acquisition and retention tools are becoming more advanced, and strategies are now made based on real-time information. 

Traditional brick-and-mortar marketing has evolved into digital marketing. Businesses need to hire people who are knowledgeable about new and emerging marketing tools as marketing technology evolves. As technology advances, so does the nature of marketing, which is constantly changing. People are better prepared for success when they specialise in a particular marketing field. Many well-paying jobs are open to those with a marketing degree and experience. There is a growing demand for specialised marketing roles.

Your career as a digital marketer can take many different directions. You can work as a digital nomad, as an entrepreneur, as a freelancer, or for a company. Whatever path you choose, you can be sure that you’ll be learning and growing all the time as the internet evolves and new opportunities and challenges emerge.

Top 15 MBA marketing jobs

You’ll have a wide range of responsibilities and career opportunities as a marketing professional. The scope of marketing jobs depends on the company you work for and the business industry you are in. Let’s look at some of the top jobs in this sector: 

  • Marketing manager: A marketing manager is in charge of creating and implementing marketing strategies to promote the company’s products and services effectively. Their job is to stay current with marketing fads and trends to stay ahead of emerging consumer demands by utilising data gathered from various sources.
  • Brand manager: A Brand Manager is in charge of tailoring a company’s brand strategy to its target audience. A brand manager serves as the company’s “brand guardian”, ensuring that the company’s marketing initiatives and communications are consistent with the brand’s identity.
  • Market research analyst: The Market Research Analysts collect and analyse information about products and market conditions to identify new markets, sales opportunities, and the most effective marketing strategies for specific products.
  • Media planner: It is the job of a media planner to ensure that their client’s advertising copy is strategically placed in various media outlets to reach the client’s target audience. The media planner is responsible for running effective media campaigns to promote the company’s products and services.
  • Digital marketing manager: The job of a digital marketing manager is to create and implement strategies to promote a company or brand’s products and services through digital/online channels.
  • Marketing Analyst: A marketing analyst’s role is to help businesses decide what products and services to sell, and whom they should target, at what price.
  • Social media manager: A social media manager has to develop a strategy, produce quality content, and analyse data to manage an organisation’s online presence.
  • Marketing executive: Marketing executives’ primary goal is to promote a product, service, or idea for their company’s profitable growth.
  • Content marketer: A content marketer is tasked with creating and disseminating multimedia content to build a brand identity and online presence through inbound marketing strategies.
  • Search Engine Optimisation (SEO) / Search Engine Marketing (SEM) specialist: The person who oversees the company’s overall SEO strategy. Web marketing, content strategy planning, web analytics, link building, and keyword strategy are other responsibilities. 
  • Email marketer: Email marketing specialists are tasked with various tasks, including developing and tracking a wide range of email campaigns
  • Growth marketer: A growth marketer is someone who conducts continuous, iterative tests throughout the sales funnel and uses the results to create data-driven strategies that improve key performance metrics.
  • Conversion Rate Optimisation (CRO) specialist: The CRO specialist uses data from Web Analytics, feedback forms, surveys, and other types of qualitative data to develop testing hypotheses and identify winning conversion paths that customers take on the website.
  • Media buyer: A media buyer is a person who negotiates and places the price of all of the advertisements on various media channels.
  • Public Relations specialist: They write press releases and create social media campaigns to influence public perception of their clients and raise awareness of each client’s work and goals.

What qualifications do I need to get a marketing job? 

The qualification requirement for making a career in the marketing sector is 

  • Select any stream in Class 12th: In 10+2, you can choose any stream. However, taking the commerce stream is recommended because it will help you develop a strong academic foundation for the business world.
  • Get a bachelor’s degree in a relevant field: Marketers are typically required to have a bachelor’s degree in a relevant field. It is recommended that you pursue your graduation in one of the two – BBA (Bachelor of Business Administration) or BBM (Bachelor of Business Management)
  • Pursue a Post-Graduate Diploma in Management (PGDM) or an MBA: An MBA is required for executive-level positions. You can supplement your education by pursuing multiple certifications. You can pursue either a Master of Business Administration (MBA) or a Post-Graduate Diploma in Management (PGDM). In the second year of the programme, you can specialise in Marketing. You will learn about marketing concepts, marketing planning, marketing research, marketing segmentation, brand management, sales forecasting, business communication, industrial marketing, and other topics in this year.
  • Certification in Digital Marketing: To advance your career in digital marketing, you can enrol in digital marketing certification courses offered by institutes. PPC, email marketing, content marketing, SEO, creating online funnels, social media marketing, graphic design, and market research tools are all concepts you’ll need to learn.

Steps to start a career in marketing

If you’re thinking about a career in marketing, here’s how to get started:

  • Complete your 10+2: You can choose any stream in 10+2.On the other hand, choosing the commerce stream is advised because it will assist you in developing a solid academic foundation for the business world. 
  • Earn a bachelor’s degree: If you want to work in marketing, one of these degrees will get you off to a good start – BBA (Bachelor of Business Administration) or BBM (Bachelor of Business Management) (Bachelor of Business Management) or B.Com (Bachelor of Commerce)
  • Pursue an internship: In addition to pursuing a degree in marketing, you should also look for internships. This will give you hands-on experience and help you learn the ins and outs of the trade.
  • Get an entry-level job: After you have earned a degree in the field, create a resume that highlights your qualifications and work experience. Apply for jobs that are a good fit for your skills and experience.
  • Earn a master’s degree in marketing: A master’s degree, such as an MBA or PGDM, with marketing as your specialisation, will be an added advantage and will help advance your career. 
  • Find a better job: A master’s degree can open doors to high-potential professional opportunities. Update your resume and look for better opportunities in management positions that match your skills and experience. 

How do I start a career in marketing with no experience? 

To get your foot in the world of marketing, you need to figure out what you’re most interested in, whether traditional marketing, digital marketing, brand management, etc. Make sure you know what to expect from each job you’re considering. To get a better sense of what it takes to succeed in marketing, you should read job listings and blogs, watch videos, and get in touch with marketing professionals in your network. Volunteer or intern as part of your freelancing experience. The next step is to find a job in marketing after you’ve spent time learning new skills and putting them to use.

It is always recommended to pursue an MBA with a marketing specialisation to gain an advantage in your marketing career. A marketing professional with an MBA has far more opportunities for advancement than those without one.

Jobs and salary in the marketing sector?

An early career Field Marketing Manager with 1-4 years of experience earns an average total compensation (bonus and overtime pay) of INR 700,000 per year. A mid-career Field Marketing Manager’s salary with 5-9 years of experience is an average total compensation of INR 1,800,000 per year.

Job titleAverage salary
Marketing ManagerINR 9.5 Lakhs
Brand ManagerINR 6.5 Lakhs
Market research analystINR 4.5 Lakhs
Content marketerINR 5-7 Lakhs
Digital Marketing ManagerINR 7.5 Lakhs
Media plannerINR 5.5 Lakhs
Public Relations SpecialistINR 4-6 Lakhs
Growth MarketerINR 8.8 Lakhs
Marketing ExecutiveINR 3.5-5 Lakhs
Social Media ManagerINR 5.6 Lakhs
Search Engine Optimiser (SEO)INR 5-7 Lakhs
Email MarketerINR 3-5 Lakhs
Media BuyerINR 4.4 Lakhs
CRO SpecialistINR 6.6 Lakhs
Marketing AnalystINR 8 Lakhs

Digital Marketing is a trending field in the marketing domain. Many job roles such as Content Marketing, Social Media, SEO, SEM, CRO, Email Marketing and others are subsets of Digital Marketing. Diverse industries are recruiting digital marketing specialists to expand their digital presence and drive business through online media. The average annual digital marketing salary (entry-level) in India is INR 5,48,755. A Senior Digital Marketing Manager’s salary in India ranges between INR 7 lakhs and 25 lakhs as experience level increases.

Top recruiting companies in the marketing sector

Some of the companies which are actively recruiting for marketing roles are: 

  • Google
  • Accenture
  • Byjus
  • Cognizant technologies
  • American Express
  • IBM
  • UBER
  • Paytm
  • Microsoft
  • Amazon
  • Zomato, and many more

Do I need a master’s degree for a job in the marketing sector?

Master of Business Administration is designed for professionals with a few years of experience who want to develop their leadership abilities and general business knowledge. People management, organisational behaviour, and leadership are some of the MBA’s focus areas.

Gaining management and executive positions is easier with an MBA in Marketing. An MBA in marketing programme is designed to help you improve your abilities in business development, advertising, and marketing. For a senior-level position, these are some of the skills needed. In addition, with the advancement of technology, marketing management has become the beating heart of any organisation, resulting in a diverse range of marketing job roles.

Tips before entering the marketing sector

Here are some of the tips to keep in mind before entering the marketing sector:

  • Enrol in a degree programme: It is critical to obtain a relevant degree, such as a BBA or BBM, to develop the necessary skills and mindset to succeed in marketing roles
  • Look for internships in the field and become familiar with marketing concepts: An internship is essential for fresh graduates looking for marketing jobs. It boosts your confidence, clarifies your marketing concepts, and gives you complete control over your career path.
  • Take relevant certifications: Marketing courses and certifications are available both offline and online, allowing you to build a strong foundation in the field of marketing. It is important to put in the time and effort to learn new skills if you want to impress potential employers in this field.
  • Make use of your peer connections: Attend as many marketing gatherings as possible to broaden your network. This will provide you with access to a network of people who have mastered the skills required to succeed in your new career path.
  • Develop the necessary skills for the work: Depending on your job or industry, you may want to pursue an MBA or take specialised courses in digital marketing concepts. There is a wide array of digital marketing jobs, and certification could help you qualify for higher-level positions or earn a competitive position. 

Master your  marketing skills with an online MBA from Online Manipal

Organisations in today’s business world are looking for the next generation of leaders who can propel them to success. The online MBA programme at Manipal University Jaipur will help you strengthen your business acumen, develop leadership skills, and expand your professional network. Students can choose marketing electives with their online MBA course at Manipal University Jaipur.

Students can benefit from Manipal University Jaipur’s placement assistant programmes. The vast network of professionals, academics, and alumni can assist students in building their professional network and preparing for interviews.


  • 10+2+3-year bachelor’s degree from a recognised university/institution, or an equivalent qualification recognised by the Association of Indian Universities or other competent bodies, in any discipline
  • Minimum of 50% marks in aggregate (45% for reserved categories)
  • A valid score from any aptitude test (CAT/MAT/CMAT/XAT/GMAT).
  • Candidates without an aptitude test score need to appear and clear the online aptitude test conducted by Manipal University Jaipur as per admission norms to the MBA programme

Fee structure

INR 1,50,000 (all inclusive) or INR 37,500 per semester (includes an examination fee of INR 5,000)

Student fees can be paid semester-by-semester through Manipal’s flexible payment options. The students can also check their eligibility for a scholarship and look into simple financing options like no-cost EMIs.


  • Minimum two years divided into four semesters
  • Maximum four years


The Manipal University Jaipur is accredited by NAAC, WES, AICTE, and ICAS, and is recognised by the UGC. These certifications serve as evidence of the quality of their academic model, pedagogy, and curriculum, as well as a means for employers to verify the credentials of their graduates.

University Grants Commission (UGC) Regulations 2020 are used to design Manipal University Jaipur’s online degree programmes, which are recognised on the same level as on-campus programmes. Manipal University Jaipur’s online degrees are widely accepted by governments, corporations, and higher education institutions for jobs and education.


A marketer can be found in any industry, from banking and insurance to management consulting and startup companies to the teaching and leisure industries and so on. Reading about new marketing emerging roles, regularly checking job listings, and technology landscapes are the best ways to explore job opportunities in marketing. As you may have learned from this blog, there are many different marketing jobs and roles out there. All of which requires a unique set of abilities. A wide range of factors, including experience, education, and reputation, can influence a marketer’s salary. Work hard, prepare thoroughly, and do everything to stand out.

Eligibility for admission to a BCA degree programme

Bachelor of Computer Application (BCA) is a three-year undergraduate programme that teaches the fundamentals of computer application and software development.

The BCA degree course is a study option in a world where information technology and communications are progressing at an unprecedented rate. A bachelor’s degree in computer application educates students in many facets of computer science and the most recent breakthroughs in the fields of information technology and communications. 

Regular BCA courses include both classroom and hands-on training. So, while choosing a college or university for your BCA, look for one that combines both classroom learning and practical hands-on experience. Remember that, in addition to a solid understanding of the subject, you’ll need to know how to develop, design, and deploy software and applications. 

BCA courses are also available as BCA online and BCA distance education for people who want to study BCA while working full-time or on their schedule.

Online BCA courses

BCA online courses are proctored so that students learn applicable skills for the software or IT industry that are comparable to those of a computer or software engineer in a much shorter time frame.

After completing the BCA online course, individuals can work as Technical Support Engineers, Network Support Engineers, System Engineers, Software Testers, Project Managers, and Software Architects, among other positions.

The programme is ideal for candidates due to the comparably lower course fees and the flexibility to complete the BCA online courses at their speed.

Both merit-based and entrance exam-based admission approaches are used for BCA admission. All BCA top Colleges have a minimum BCA eligibility requirement of 50% in 10 + 2 or comparable examination with computer application/computer science as an extra or core subject.

Why should you study BCA online?

The following are some of the benefits for enrolling in a BCA online course:

  • The student will be familiar with a wide range of subjects that are not covered in the curriculum
  • There is no travel involved
  • The course is self-paced so students can learn at their own pace
  • When compared to offline classes, the fees is lower, which benefits the students
  • Allows students to expand their horizons in computer applications and gain a better grasp of the world around them

Manipal University Jaipur’s online BCA curriculum is designed to produce tomorrow’s visionaries by combining the most recent breakthroughs in computer technology, an eye on logic and creativity, and the changing ways of the industry. The programme incorporates the Google Cloud Computing Foundations curriculum, which covers cloud architecture, application development, big data, and machine learning and contains concepts, hands-on labs, exams, and a capstone project. You can attend live and recorded classes from the comfort of your own home, learn at your speed, and take online proctored tests.

BCA eligibility criteria

The most crucial need for BCA eligibility is to pass the 10+2 exam. A minimum of 45-55 percent is required. The minimum requirements for admission differ by college. Candidates from any discipline may apply for the course. 

Many colleges admit students to BCA programmes based on their performance in the 10+2 exams. Thus, there are no broad eligibility requirements for the BCA programme. In most colleges and universities, no BCA exam is required for admission. On the other hand, many universities and colleges conduct written entrance exams as well as personal interview rounds for BCA admissions. There is also an option for BCA distance education and online BCA courses as well.

The BCA programme is also offered through online platforms. The eligibility criteria for the BCA in 2022 differ from college to college. The admissions procedure was delayed this year because of the country’s COVID-19 pandemic scenario.

To manage various types of jobs, BCA graduates will need a variety of abilities

The following is a list of some of the skills:

  • Exceptional programming skills
  • Computer and IT expertise are required
  • Possess the ability to create apps for practical purposes
  • Thinking analytically
  • Strong communication abilities
  • Creativity
  • Teamwork
  • Solid database ideas

Syllabus for BCA degree course

The BCA curriculum is ideal for anyone interested in learning about computer programming, networking, and hardware. Classroom study, practicals, seminars, and bca final year project work are all part of the BCA syllabus. After completing a BCA programme, students can seek jobs in banking, website development, computer networking, software development, UI/UX development, systems analyst, network engineer, and so on.

Online BCA syllabus at Manipal University Jaipur is given below:

  • Semester – 1
    • Fundamentals of IT & Programming
    • Programming in C
    • Basic Mathematics
    • Understanding PC & Troubleshooting
    • Programming in C – Practical
  • Semester – 2
    • Operating Systems
    • Data Structures and Algorithms
    • Object Oriented Programming – C++
    • Digital Logic
    • Communication Skills & Personality Development
    • Data Structures and Algorithm Using C++ – Practical
  • Semester – 3
    • Computer Oriented Numerical Methods
    • DBMS
    • Computer Organisation
    • Basics of Data Communication
    • DBMS – Practical
  • Semester – 4
    • Java Programming
    • System Software
    • Principles of Financial Accounting and Management
    • Java Programming – Practical
    • System Software Programming – Practical
    • Computer Networking
  • Semester – 5
    • Web Design
    • Visual Programming
    • Software Engineering
    • Visual Programming – Practical
    • Web Design – Practical
    • Elective 1: 
    • Python Programming
    • Python Programming – Practical
  • Semester – 6
    • Project
    • Elective 2
    • Elective 3
    • Mobile Application Development
    • Mobile Application Development – Practical

Here are some ideas for BCA final year project: BCA final year project topics and ideas

What options are there for higher education after BCA?

Students can pursue the following programmes after completing BCA:

  • Master of Computer Applications (MCA): MCA is the postgraduate programme in Computer Applications and most suitable for BCA graduates because it is an advanced study in the subject. This two-year programme extensively covers various Computer Applications concepts, including those one studies in the BCA course. MCA graduates have higher career options with lucrative salary packages.
  • Business Administration Master’s Degree (MBA): BCA graduates can also choose MBA for their postgraduate study. MBA helps a student learn various management concepts and skills. This two-year course will be an add-on to BCA graduates to emerge as a successful project or product manager in the Information Technology and Software industry. With specialisations, MBA also opens various avenues across the sectors.
  • Information Management Master’s Degree (MIM): Master of Information Management is most appropriate for BCA graduates because it focuses on preparing strategic leaders in IT. Students in MIM can develop expertise in information technology development and deployment, information strategy and governance, data analytics, data visualisation, and cybersecurity and cyber-threat intelligence. The prospectus for MIM graduates are huge since organisations across industries are focusing on digital transformation using niche technologies.
  • Computer Management Master’s Degree (MCM): MCM is a two-year postgraduate Computer Science course that impart skills in software, applications and management. Students can learn various methods to design and develop advanced computer applications systems, which are significant for sectors including business, health, education, and services. Hence, earning an MCM degree will give you broad opportunities.
  • Corporate Studies Post-Graduate Programme (PGPCS): PGPCS is a diploma course in business management. It focuses on providing knowledge on business techniques, management techniques, leadership skills and all about managing functional roles. PGPCS introduces various areas of business such as accounting, marketing, human resources, manufacturing management, and others.
  • Information Security Management (ISM): BCA graduates can enrol in an Information Security Management diploma or degree course. The course covers several concepts including fundamental theories, models, practices of information security management, ethical and legal aspects, privacy management, risk management, security planning, security awareness and security escalations issues, and technological innovation process in IT security. Since organisations have geared up implementing information security to strengthen its services, the prospects for Information Security Management professionals are high.
  • Master’s in Information Technology: This degree course blends theoretical knowledge and experiential learning to design, manage and implement brand-new information technology services. Going deep into the subject, the course helps students develop managerial skills and learn how to use your knowledge of the field in a business context. It is the best course for BCA graduates to enhance their skills in IT and land an attractive job.

Students can also prepare for the following:

  • To pursue an MBA in IT Management, you must take the CAT
  • CCNP or CCNA Certification as a Networking Diploma
  • MCSA stands for Microsoft Certified Solutions Associate
  • Redhat Certifications are a set of certifications issued by Red Hat


BCA degree is the best stepping stone for students to enter the corporate world. It gives foundational knowledge and skills to succeed in their professional lives. Pursuing a BCA degree will instil the ability to adapt quickly, the creativity to come up with new ideas, the openness to interact with people, and the readiness to share knowledge. 

Manipal University Jaipur, an A+ NAAC accredited university, is the best institution for BCA degree programme, that focuses on preparing future-ready candidates. The university is now offering an UGC-entitled online BCA degree. By enrolling on the Online Manipal website, Students can pursue the course from the comfort of their homes along with other jobs or commitments. The learning material is available on the state-of-the-art learning management system, which can be accessed from anywhere using any device. 

Students can attend live and recorded lectures, bite-sized explainer video content, quizzes and interact with course instructors and peers on the discussion forum. The programme includes the Google Cloud Computing Foundations curriculum that will introduce you to the breadth of cloud technology with concepts, hands-on labs, assessments, and a capstone project on topics ranging from cloud infrastructure to application development.

In addition to interactive learning, the university focuses on placement assistance by conducting skill development workshops and other events to help students find suitable jobs and thrive in their job roles. 

In conclusion, all of BCA’s programmes are geared to fulfil the expanding demand for qualified workers in various fields, not just the IT industry. Job prospects after graduation include Software Engineering and Development, Hardware and Networking, Research and Development, Services and Applications Support, and so on. Students work as Programmers, Software Testing Engineers, Analysts, and Administrators in many IT sectors and businesses.

Distance BBA now Online! Check Benefits

If you are a student considering BBA but hesitating to decide whether online BBA is equally valid, this article will help you decide between online BBA course and BBA distance education. A variety of colleges offer online BBA courses with proper access to knowledge. However, it is essential to understand the advantages and disadvantages before concluding.

Apart from online teaching, assignments, projects, and exposure can balance the validity of online courses. This article will help you clear doubts about online BBA and BBA distance learning.

Online BBA course advantages

  1. Online BBA degree saves time: 

Having to travel to college consumes a lot of our time. No time is wasted waiting for a bus or train if we choose to take an online course. This thereby saves our money on transportation.

Many students also choose to work part-time along with completing their graduation. Hence, an online course will help them balance between their studies and a part-time job. Thus an online BBA course suits working professionals.

  1. You can learn at your own pace:

All of us have different speeds to learn and grasp. Online BBA courses come with the benefit of learning and understanding at our speed and according to our grasping power. This makes it easy for students who tend to take more time to completely learn the topic.

Students who are too shy will not have to fear getting judged in an online course. This is where online courses have an advantage over offline courses.

  1. Study irrespective of the place:

You can choose your comfort place and study. Not having to be stuck in a classroom is a relief sometimes. Online courses appear to be cooperative when it comes to comfort, and this is one of the reasons online BBA is preferable.

  1. Co-operative and future-proof:

If you discontinue a course for whatever reason, your decision to study online comes to the rescue. Yes, online courses help individuals complete their degree even if they started late or chose to discontinue. This happens to be a significant benefit of choosing to study BBA online as the traditional education methods do not help students cover up the portion they have missed out on.

Apart from this, online education is future-proof. With the increasing scope of technology, enrollment for online courses increases every year, making it clear that the future of online education is pretty secure.

Is an online degree for BBA valid in India?

Online BBA course from Online Manipal is UGC entitled, thus it is accepted in all industries. Unlike a few years ago, e-learning is now being embraced. More and more trusted universities have started to offer online courses, which can be taken as a sign that online courses are considered equally valid.

Online education is no longer considered the last option but has competed with traditional education methods (regular campus). You can achieve an online degree, and your future employer will not be able to point out any difference. This means traditional and online degrees hold the same value and are equally valid.

Also read: Boost your career with an online BBA degree

BBA course job prospects and eligibility criteria

When we think about jobs, several questions arise when we opt for online education. There is nothing to worry about here. Today, most employers accept online degrees. Comparatively, there is more acceptance and respect for online degrees than there was in the past.

Since many trusted universities have started to offer online courses, it has convinced employers about the equal value of online courses. It is safe to say that students who have achieved an online BBA degree are equally eligible as those who have completed their graduation through traditional learning methods.

To know more about BBA career prospects, read here – BBA Career Options: Best Jobs After BBA

Distance education and its advantages

Distance education means the student need not be physically present and can continue to complete their course from a distance. Earlier, this involved correspondence courses, and now it involves online education. A distance BBA learning program can be completely distant from the campus and involve traditional classroom methods.

When it comes to advantages, budget-friendly stands first. It happens to be difficult for some families to afford the high costs of education; distance learning is a relief in such cases. Distance BBA course is also a considerable decision for disabled students.

Distance learning also minimises the unavailability of educational facilities in rural areas. Students residing in remote regions can also have access to BBA distance learning from top-notch colleges.

Disadvantages of distance learning

It is no harm to say that the easy-going nature of distance learning also appears to have several disadvantages. While comparing online BBA vs distance BBA, here are few points on disadvantages of distance learning:

  • Unreliable technology stands as a barrier in distance learning.
  • Several distractions can take place when distance learning is carried out.
  • Distance learning might require a large amount of self-motivation, and the student should have time management skills to cope with the studies.
  • Lack of physical presence might stand as an obstacle for some learners.
  • Apart from these, problems may arise while applying for jobs.
  • There is a possibility that employers might refuse to accept distance mode of learning.
  • Students with a proper BBA degree can stand to be more eligible than those who chose to complete their graduation through distance learning.

Online BBA vs distance BBA: which is better?

From the points given above, it stands safe to say that taking up an online course for BBA is a more preferable and wise decision. With only technological problems standing as a barrier, online education for BBA provides comfort, good quality of education, and equal job opportunities. There are ample job opportunities after BBA. Also, once you fix the technological and internet issues, things can go smoothly. On the contrary, distance learning comes with several disadvantages where employers’ chances to refuse the distance way of learning appears to be the biggest con. 

Online learning comes with:

  • Comfort while studying
  • Proper access to knowledge
  • Good quality of education
  • Proper interaction with teachers
  • Freedom to ask doubts
  • Equal job opportunities
  • Technological problems might appear

Online BBA: Here is why MUJ is your best option! 

Online BBA programs at Manipal University Jaipur offer a compelling blend of academic excellence, flexibility, and industry relevance. With a strong emphasis on innovative pedagogy and experienced faculty, MUJ provides students with a well-rounded business education. Its robust online platform ensures accessibility and convenience, allowing students to balance their studies with other commitments. MUJ’s commitment to practical learning through case studies, internships, and industry collaborations enhances the program’s real-world applicability. Moreover, MUJ is a recognized and accredited institution, which adds credibility to the BBA degree. The university’s alumni network and career support services further contribute to students’ success, offering a comprehensive package for those seeking a top-tier online BBA education. 

To understand in detail: What makes Manipal University Jaipur the best university for an online BBA?


To sum up this coveted online BBA vs distance BBA debate, we could infer that pursuing an online BBA from a trusted university is far better than opting for a distant way of learning. Manipal University Jaipur (MUJ) is one of the first universities that began to offer online BBA courses in India. Its online BBA curriculum is a mix of traditional and modern concepts in business administration and management.

The customised online content helps students learn at their convenient place and time. Delivered through an advanced learning management system (LMS), the learners can study on the go without interruption using any internet-connected device, even with the low bandwidth connectivity. 

The online BBA programme through the Online Manipal platform is affordable, and students can pay the fees semester-wise or instalment-wise. Scholarships are available for the deserved students.

To enrol in Online BBA at MUJ, you need to fill in the enrolment form on the Online Manipal website. Our admission counsellor will help you complete the admission process. Once the university approves your admission, you will receive login credentials to access the learning resources on the LMS, and you can start learning.

We hope you will enjoy online BBA with us!

10 reasons you should enrol for an online BCA degree course

In the last few years, educational methods have changed dramatically. The advent of online education has fundamentally impacted how we think about education. Some courses like online BCA degree are more popular when they are taught online. These programs are geared toward both freshers and professionals who are already working.

The IT business is flourishing, and many students choose IT or computer science studies as a career path. Students interested in pursuing a career in IT and working as a programmer or software developer can take advantage of online BCA degree courses. Bachelors in Computer Application (BCA) is a degree program designed to give students the skills they’ll need to succeed in today’s rapidly changing information technology field. Through practical projects, case studies, and presentations, it trains the students to apply computing principles and theory. 

How is online BCA course different from regular BCA programs?

Bachelor of Computer Applications (BCA) is a three-year undergraduate program. It is one of the best courses for 10+2 science students to directly enter the corporate world. You can take a BCA course in regular or distance or online mode.

Online BCA degree program is a recently emerged mode of learning as it allows students to learn from anywhere at any time without much hassle. Unlike on-campus regular BCA, the online program is delivered through a digital learning management system (LMS), where you can access the entire course content and connect with your course instructors and classmates. Since the entire course is held online, you can learn using your smartphones too.

Benefits of studying BCA course online

Doing a BCA degree online is beneficial for both fresh students and working professionals as it allows the learners to study from the comfort of their homes. You can see some of the major online bca course benefits mentioned here:

  1. Flexibility 

BCA online courses are known for their convenience and adaptability. It gives students the freedom to learn at their own pace, without the added stress of a deadline. Students can attend classes whenever convenient for them because of recorded videos and online reading material. It also allows students more time to understand study material and complete work or research at their own pace.

  1. Convenient and accessible

People in India’s small towns and villages still lack access to a quality education, which is why the online format is so useful. Many students in such regions cannot relocate to complete their education due to financial constraints. The most convenient option for these students is to earn a BCA online degree.

  1. BCA offers ample job opportunities

Computer engineers are in high demand, and a BCA can set you up for a successful career in this field. After earning a BCA degree, you’ll have a plethora of career options at your fingertips. Data Scientist, Troubleshooter, Cloud Architect, Cyber Security Expert, Computer System Specialist, Software Developer, Project Manager, Hardware Engineer, and a host of others are in high demand. 

You can select these profiles based on your area of expertise. Systems engineering, troubleshooting, application software, hardware technology, and software development are some of the specializations available through a BCA degree program, to name just a few.

  1. Opportunities for higher studies

There are numerous options for further education for those who have completed an online BCA course. BCA graduates can opt for MCA, MBA, MCM, Data Science courses, Digital Marketing Courses, or Product Management.

  1. Increases value in the IT industry

Students understand both technical skills and personal abilities through this course, including leadership, critical thinking, and decision-making. In addition to learning about computer and information technology, students pursuing BCA online will also learn about effective communication, time management, and organization.

Subjects like C, Java, HTML, SQL, and other programming languages are also covered. A BCA graduate can work in various IT-related fields, including database management, software development, and the creation of mobile and web-based apps. As a result, they have a higher market value in the IT industry than students from other fields. 

  1. Opportunities for a good career with high pay scale

One of the most highly compensated professions nowadays is that of a computer engineer. With a BCA degree, you’ll be among the highest-earning new employees in the sector. So, if you’re looking to start your career off on the right foot with good starting pay, BCA is the program for you.

  1. International career opportunities

As previously stated, computer engineers have multiple job opportunities across many industries. Therefore, a BCA degree can lead to global career opportunities. After completing this program, you can pursue a Master of Computer Application (MCA) to advance your career opportunities on a global scale.

  1. An affordable course

An online BCA course is one of the most affordable undergraduate degrees, especially compared to other on-campus options. If you’re looking for a low-cost path to a profession in computer engineering, a BCA is your best bet. 

  1. Paid internships opportunities at top IT companies

Many IT firms seek BCA-trained employees because of the degree’s versatility. In some cases, leading IT organizations offer paid internships to promising BCA students to prepare them for the job upon graduation. Taking advantage of this opportunity will allow you to gain work experience and receive a steady stipend while you’re in school. Also with good BCA projects under your belt, you are bound to have good career options after the BCA course.

  1. Great peer networking opportunities

Classroom interaction is the only mode of communication available in traditional on-campus courses. However, students can interact with peers across the country or even the world when they use the online mode of education. Learning more about a subject by participating in discussion boards while taking an online course is also possible. Over the years, this network will assist you in obtaining a new position in the business, and it will also help you create a career from the bottom up.

Job opportunities after a BCA degree

On the job front, BCA freshers can join in both the private and public sectors. Some government jobs, such as those in banking, defense, and the like, are only open to those with a BCA degree. BCA graduates can find employment in the IT departments of public companies like NTPC, BHEL, and SAIL.

Many of the most prestigious private IT firms provide excellent employment opportunities and decent salaries. Followings are some of the job profiles for a BCA graduate can choose:

  1. Software Engineer
  2. IT Consultant
  3. Software Tester
  4. Web Developer
  5. Full Stack Developer
  6. Hardware and Networking Expert
  7. Cloud Computing Specialist
  8. Programmer
  9. System Analyst
  10. System Administrator

Earn a BCA online from Manipal University Jaipur

Manipal University Jaipur (MUJ) is one of the leading institutions that offers online BCA degree through Online Manipal. The flexible online BCA program from Manipal helps you learn anywhere, anytime. You can access the learning management system (LMS) for study material that include bite-sized explainer video, live and recorded lectures, e-books, quizzes. You can also interact with your course instructors and classmates.

  • Eligibility criteria for online BCA:
    • 10+2 from a recognized National or State board institution
    • 10+3 diploma from a recognized national or state institute
    • At least 50% marks in aggregate in 10+2 / Diploma (45% for reserved categories)
  • Fees:
    • INR 1,35,000
    • INR 22,500 each semester
  • Course Duration:
    • 36 months
    • 15-20 hours/week


Online education options will continue to grow in popularity as costs of courses decrease (thanks to improved technology), and the quality of education evolves and improves. We have tried to list some reasons to pursue an online BCA course in this article. We hope it gives the BCA students some clarity on why to do BCA online and what to do after BCA.

Depending on the interest, aptitude, and future aspirations, students can choose from several specialization programs to have a well-established career. The rise of the IT industry in India in the past two decades has resulted in many work opportunities for BCA graduates. 

Make the most important choice of your life! BCA students can expect access to various educational, career, and personal development possibilities. So, if you’re still interested in earning an online degree in this field to land a lucrative job, do so.

A guide on choosing online MBA electives

An MBA degree advances an individual career in the field of business management on many levels. Earning an MBA in the desired sector provides you with a competitive advantage by providing you with the most up-to-date skills, training, and understanding of the area that your peers may not have, resulting in improved career progression and prospects. 

MBA degree is awarded in a variety of specializations from which one can pick based on their interests and abilities. There are various online MBA courses choose from if you want to advance your career in the management field.

Here are some of the intriguing facts about MBA specialization:

  • Management colleges in India provide over 30 MBA specializations.
  • Formerly, the most sought-after MBA specializations are finance, marketing, international management, human resources, information technology/systems, operations management, and entrepreneurship. Most students believe them to be the most secure job paths.
  • However, as time and technology advance, necessities change. Business schools and students are gravitating toward emerging MBA specializations like Business Analytics, Digital Marketing, Global MBA, and so on.
  • MBA degrees in specialized fields such as healthcare management, communications management, innovation, hospitality, and tourism are also becoming increasingly popular.
  • To make the best career option, one must first grasp the numerous MBA divisions.

What exactly is an MBA specialization?

A company or organization has several functions and divisions. Business schools allow students to take extra courses and assignments in a certain area/domain such as Marketing, Human Resources, Finance, and so on as part of their optional course during an MBA program. When a student successfully completes a series of optional courses devoted to a certain topic, he or she is given an MBA degree with specialization from the best MBA courses in that specific area. It assists students in obtaining employment in their field of competence.

What are some different types of MBA specializations?

Given below are the top MBA specializations courses in India:

  • MBA in Finance
  • MBA in Marketing
  • MBA in Information Technology
  • MBA in International Business
  • MBA in Operations Management
  • MBA in Leadership
  • MBA in Strategy
  • MBA in Innovation
  • MBA in Entrepreneurship
  • MBA in Analytics & Data Science
  • MBA in Retail Management
  • MBA in BFSI

Know more about most in-demand MBA specializations.

How to choose an MBA specialization?

MBA candidates can pursue an MBA General course or a specialization of their choice in the mentioned program. However, it is important to select the appropriate specialization because these decisions may make or significantly affect your career. When selecting an MBA specialization, keep the following points in mind:

  • Specialization career scope/ placements/ internship prospects
  • Long-term career objective
  • The faculty’s reputation at the institute in the field of specialization of your choice
  • The teaching of your chosen specialization
  • The college’s infrastructure for the specialization of your choice
  • The program’s course fee and return on investment (RoI)

Top MBA specializations in India

We have listed some of the conventional and new-age MBA specializations below:

MBA in Finance

Finance is a prominent MBA specialization that focuses on managerial accounting and control, the Indian capital and money market, banking, privatization, and international finance. After earning an MBA in Finance, one can pursue various positions in banks, financial consultancies, and financial organizations. With an MBA in Finance, one can also find work in consumer and investment banking, institutional finance, merchant banking, corporate finance, and international finance. There are many online MBA programs in India offering specialization in the finance field.

As stated above, finance is an ubiquitous role across sectors. MBA in finance helps aspirants build the necessary skills in the in-demand domain and enable a smooth pathway to a successful career. Depending on the sector and experience level, you could find multiple roles for finance professionals. In all roles, you need to work on numbers, accounts and money. Some of the career options a fresh MBA graduate with finance specialization can seek are below:

  1. Financial Analyst
  2. Account Analyst
  3. Cash Manager
  4. Financial Planning & Analyst
  5. Investment Banking Associate
  6. Credit Specialist
  7. Corporate Controller
  8. Insurance & Risk Manager
  9. Investing Sales Associate
  10. Accountant, and more

Any given job will give you an attractive salary plus a steady career progression within a short span of time. Though it is a traditional domain, even new-age organizations look for skilled finance professionals to run their companies’ finance and account effectively.

MBA in Marketing

MBA in Marketing is equally popular among MBA candidates as MBA in Finance. MBA in Marketing programs provide several options for students who want to go in the fast lane to generate massive money. MBA in Marketing students must have strong marketing, advertising, and public relations abilities. With an MBA in Sales & Marketing, one may jumpstart their career and advance in the corporate sector.

Marketing is one of the key functions in any organization. By adopting niche technologies, the marketing domain is evolving as days pass along with the traditional marketing strategies. Though many new job roles have emerged in the marketing field, the core marketing is still having a lot more significance. Some of the career options for MBA marketing graduates are as follows.

  1. Marketing/ Brand Manager
  2. Senior Sales Executive
  3. Business Development Executive
  4. Digital Marketing Specialist
  5. Market Analyst
  6. Account Manager
  7. Research Manager
  8. Monetization Manager
  9. Content Marketer
  10. SEO Specialist

Abundant job options are available for MBA marketing graduates across industries. You can start a marketing career with a decent salary package. In some roles, you may get commissions for achieving targets. Like finance, this domain also offers a quick career progression as you attain experience.

MBA in Information Technology (IT) & FinTech

MBA in Information Technology has recently become quite popular in Indian B-Schools. Because we live in a technologically evolved world where everything is related to technology, the IT business requires highly certified and talented individuals to manage teams and projects. MBA in IT provides prospective IT managers with knowledge and skills, as well as an understanding of many areas of a project such as project planning, design, selection, implementation, usage, and administration of developing and converging information and communications technologies.

Financial technology (FinTech) is a newly emerged domain by combining both finance and digital technologies. It ensures smooth financial activities and improves the financial inclusion of a large number of the population, who had least exposure to banking and financial instruments. FinTech became popular with the increasing adoption of the internet by introducing various payment methods using smartphones, instant micro-loan facilities, investment and insurance through digital platforms, and many other financial services. It eases banking and other financial services. MBA in IT & FinTech focuses on producing management talents with skills in both technology and financial matters. It is a niche domain with a few skilled candidates. Therefore, you can realize rapid career growth and earn well.

The career options for graduates with MBA IT & FinTech are as follows:

  1. Investment Associate
  2. Venture Associate
  3. Equity Analyst
  4. Crypto Analyst
  5. FinTech Strategist
  6. Project Manager
  7. Program Manager
  8. Information Systems Security Manager
  9. Help Desk Manager
  10. IT Infrastructure Project Manager

As it is an evolving domain, new roles are emerging from time to time. Going forward, we will see more jobs in IT & FinTech when the digital transformation is full-swing. The salary package is comparatively high in this domain thanks to high demand in the IT and FinTech industry.

MBA in International Business

Nowadays, most businesses operate on a worldwide scale, necessitating the use of professional and highly educated personnel to effectively handle corporate operations, management, and administration. An MBA in international business prepares you for a rewarding, bright, and fast-paced career in global business management. To enter into this industry, one must have exceptional business acumen as well as the capacity to adapt to a multicultural work environment.

An MBA in international business equips you with a comprehensive set of skills that are highly sought-after by employers in multinational corporations, international organizations, and government agencies. These skills enable you to navigate the complexities of global business, manage cross-cultural teams, and develop strategies for success in international markets.

Key skills acquired through an MBA in international business include:

  1. Cross-cultural communication and negotiation
  2. Global market analysis and strategy
  3. International finance and risk management
  4. International supply chain and logistics management
  5. Intercultural management and leadership

Job roles for MBA graduates with an international business specialization include:

  • International Business Consultant
  • International Marketing Manager
  • Global Supply Chain Manager
  • International Trade Analyst
  • Export Manager
  • Multinational Corporation Executive

For more details, check out this blog on MBA in International Business course details.

MBA in Operations Management

Operations are one of the four pillars of business management, and an MBA in Operations prepares the applicant for all that is required to manage a firm efficiently and effectively. Planning, coordinating, managing, and overseeing production processes are all part of an MBA in Operations Management. This specialization is suited for people with a background in engineering.

An MBA in Operations Management gives hands-on skills and practical knowledge in the domain. It covers enterprise research planning, logistics & supply chain management, quality management, project management, and more. An MBA in Operations Management will prepare learners to grow in their careers and be relevant throughout their professional lives. Some of the job roles you can explore with an MBA in Operations Management are given below:

  1. Operations Manager
  2. Plant Manager
  3. Area Operations Manager
  4. Manufacturing Consulting Manager
  5. General Operations Manager
  6. Process Re-engineering Manager
  7. Supply Chain Manager
  8. Operations Delivery In-charge
  9. Logistic Manager
  10. Quality Manager, and more

Along with a lucrative package, an MBA in Operations Management enables you to climb up the organizational hierarchy and reach the leadership role in a short span of time. 

MBA in Leadership

MBA in Leadership programs are becoming widely attractive. It provides students with an interdisciplinary business education as well as the important qualities of leadership required for business success. This MBA in Leadership program often emphasizes fields such as finance, management, and marketing, as well as team-building, corporate communication, and dispute resolution techniques.

MBA in Strategy

Management programs that focus on strategy have earned a favorable response from MBA candidates in recent years. MBA in Strategy students are equipped with the strategic thinking skills essential for effective management of competitive market dynamics. Industry and environmental analysis, internal analysis and competitive advantage, organizational structure, design and alignment, market evolution, and dynamics are among the strategic lessons.

MBA in Entrepreneurship

The MBA in Entrepreneurship is intended for those who want to be successful entrepreneurs. To ensure a company’s ongoing development, businesses today engage professionals for management positions who can successfully manage operations and lead the organization.


Human Resource Management (HRM) is a traditional domain with great scope in this VUCA world too. A MBA in HRM can give you the necessary career boost – both in terms of earning potential and the much-needed entry into HR roles. Whether you aspire for a career in talent acquisition, talent management, and other HR fields, MBA with human resource management will help you hone the required skill sets that will enable you to secure a suitable role in a top organization.

The MBA program with human resource management covers various facets of HR. Our syllabus includes manpower planning & sourcing, management & organizational development, employee relation management, talent management & employee retention, and more. An MBA HRM will prepare learners with all the in-demand human resource knowledge and skills and make them future-ready.

An MBA HRM amplifies your career prospects as an HR manager, talent acquisition consultant, payroll specialist, talent development manager, and many more. MBA in human resource management curriculum covers all the important aspects of HRM in detail and ensures that you thrive in your job.

MBA HRM job opportunities are below:

  1. Human Resource Manager
  2. HR Advisor
  3. Recruitment Consultant
  4. Talent Acquisition Specialist
  5. Payroll Specialist
  6. Employment Relations Manager
  7. MIS Executive
  8. HR Consultant
  9. Training and Development Specialist
  10. Client Service Professional

MBA in Analytics & Data Science

Analytics & Data Science has emerged as one of the most in-demand domains in this digital age. An MBA in Analytics & Data Science will give you the necessary career boost – both in terms of earning potential and the much-needed entry into the Analytics and Data Science domain. An online MBA with Analytics & Data Science will help you hone the required skill sets that will enable you to secure a lucrative position in a top organization.

MBA program in Analytics & Data Science provides learners with hands-on skills and practical knowledge in the domain. MBA in Analytics & Data Science syllabus includes programming in data science, machine learning, data visualization, business analytics, and more. An MBA in data analytics will prepare learners to grow in their careers and be relevant throughout their professional lives.

Organizations across industries are adopting various data science and analytics principles and practices to streamline their operations. Skilled data analysts and data science candidates are the most sought-after professionals across the globe. An MBA in Analytics & Data Science will help students enter and thrive in their jobs. Some of the career options for MBA graduates in Analytics & Data Science are below:

  1. Data Analyst
  2. Business Analyst
  3. Data Engineer
  4. Data Science
  5. Data Visualizer
  6. Machine Learning Specialist
  7. Machine Learning Engineer
  8. Business Intelligence Specialist
  9. Database Developer
  10. Marketing Analyst, etc

MBA in Retail Management

Increasing consumerism around the world has ensured a steady and continuous growth of the retail sector. An MBA in Retail Management will create retail management professionals with required skill sets to face the dynamic market. It will give the necessary career boost – both in terms of earning potential and the much-needed entry into the retail sector.

This MBA program in Retail Management provides hands-on skills and practical knowledge in the domain. The MBA in Retail Management syllabus includes enterprise resource planning (ERP), customer relationship management, operations management, international retailing, rural retailing, and more. An MBA in retail management will prepare learners to grow in their careers and be relevant throughout their professional lives.

Companies in the retail space are on a constant look out for talent that can meet the growing demand in the competitive sector. Hence, skilled professionals will generally land themselves a good job without much hassle. Followings are some of the job options for the MBA graduates in Retail Management:

  1. Retail Executive
  2. Territory Manager
  3. Rural Mass Retail
  4. Store Manager
  5. Merchandiser
  6. Supply Chain Distributor
  7. Warehouse Manager
  8. Retail Sales Manager
  9. Purchase Manager
  10. Retail Advertiser, and others


Did you know that the banking, financial services, and insurance sector generates maximum jobs in the world? An MBA in BFSI will enable you to hone the required skill sets in the sector and give you the necessary career boost – both in terms of earning potential and the much-needed entry into the BFSI sector. An MBA in BFSI will help you secure a lucrative position in a top bank or any financial institution.

The MBA program in BFSI gives hands-on skills and practical knowledge in the domain. MBA in BFSI syllabus includes bank management & financial risk management, treasury management, life insurance and general insurance management, and more. An MBA in banking, financial services, and insurance will prepare learners to grow in their careers and stay relevant throughout their professional lives.

BFSI is a rapidly evolving sector consisting of varied enterprises such as banks, insurance companies, non-banking financial companies (NBFC), mutual fund providers, and many more. These companies always hunt for dynamic and enthusiastic talents to meet the growing demand. The MBA elective in banking, financial services, and insurance will make learners job-ready.

Some of the jobs for MBA graduates in BFSI are below:

  1. Bank Manager
  2. Finance Officer
  3. Insurance Advisor
  4. Financial Consultant
  5. Investment Banker
  6. Investment Analyst
  7. Accounting Manager
  8. Cash Manager
  9. Credit Manager & Specialist
  10. Insurance and Risk Manager, etc


Acquiring an MBA specialization may be well worth the time and money. An MBA provides a significant financial and personal return on investment (ROI). MBA specializations are in higher demand than ever before. Employers who appreciate educated, self-starting executives with strong critical thinking abilities. There are abundant benefits of an MBA degree in various sectors. So get started now and establish a successful career.

Currently, MUJ (Manipal University Jaipur) offers an online MBA program through Online Manipal. The online MBA at MUJ is a comprehensive curriculum which was delivered through the state-of-the-art learning management system (LMS). Online MBA comes with 10 electives, including Finance, Marketing, HRM, Operations Management, Analytics & Data Science, IT & FinTech, International Business, Information System Management, Project Management, and Supply Chain Management.

The renowned Manipal Academy of Higher Education (MAHE) also offers online MBA for working professionals. MAHE is adorned the ‘Institute of Eminence’ status and ranked 6th in the National Institution Ranking Framework (NIRF), the official higher education ranking in India. With the online MBA program, MAHE offers 10 specializations such as Data Science, Business Analytics, Healthcare Management, Pharmaceutical Management, Information Systems, Fashion Management, Operations Management, Marketing, HRM, and Finance.

World-class faculty with extensive experience in the industry and academia takes the classes. Students can access study material on the LMS with an internet-enabled device and learn from anywhere at their convenient time. Study material includes e-tutorials, live and recorded classes, quizzes, e-library, and discussion board.

How can an online MBA degree help you?

It’s no surprise that returning to school may imply significant changes in your life. In order to earn a degree at an older age, one has to make several compromises in terms of free time, additional money, and several other areas.

So, what’s the point? Why should you return to school? Why not take a master of business administration online degree? Pursuing the best online MBA program in India might result in significant advancements in your career. Read this article to know how an online master of business administration degree can help you? An online MBA course may assist both new graduates, and working professionals grow in their professions.

Top reasons for pursuing an online MBA degree

We have put together a list of reasons why you should pursue an online MBA degree.


Academic timetables are flexible in online MBA programs. Students can attend live and recorded video classes, take quizzes, and participate in discussion forums with classmates from anywhere in the globe at any time. Depending on the level of the programme, 24 to 36 months to complete. By spending at least 15-20 hours per week, you can effectively pursue online degree courses.

Excellent for a career move and flourishing business chances

Many students pursue MBAs in order to either shift industries or rise to management or administrative positions. You should not do both at the same time because you risk spreading yourself too thin and not having enough job experience in the new role to back it up. Before applying for the MBA, it’s a good idea to decide on the sector and job role you would like to work.

This will make it easy to select the best online MBA programs in India for your needs and to have clear future goals that will count strongly during your job application interview. You will also have two years to learn the specific abilities required for the new job.

The flexibility and diversity of online MBA program specialisations are invaluable resources for anyone considering a career change.

Improve your advanced and responsive management abilities

MBA candidates are often undergrads and young professionals or business entrepreneurs with at least two years of work experience. 

A master of business administration online degree can help you build the abilities one must require to keep a business running smoothly. The curriculum of each Master of Business Administration degree may change; however, the following are some of the most frequent abilities you will build based on the study programme you select:

  • Improve your leadership and people management abilities
  • Build, promote, and sell your products and services
  • Make contacts and form partnerships via networking
  • Deal with tough situations (e.g. financial crisis, public scandals)
  • Maintaining the company’s financial health 
  • Promoting and maintaining the company’s favourable goodwill
  • Data from the industry is gathered, interpreted, and used to make reports
  • Improve employee retention by hiring excellent talents
  • Create hierarchies that will aid the company’s growth
  • Make difficult decisions at the appropriate moment

MBA specialisations to fit your specific goals

Because of their global reach, several universities and business schools have created a wide selection of MBA programmes that specialise in various parts of the business world. So, what MBA specialisations are available? What is the distinction between them? And which MBA specialisations are in high demand?

  • General Management – This is most likely the most common MBA specialisation. Excellent for building an all-around successful business arsenal – ideal for a highly adaptable corporate environment.
  • International Business – It is ideal if you wish to work overseas or for a multinational corporation with operations across the world. Excellent for matching corporate objectives across boundaries. As global firms expand, this is becoming an all-around popular specialisation.
  • Strategic Management – Prepares you for long-term company planning and disaster recovery.
  • Finance – Excellent for bankers, financial controllers, CFOs, and finance managers. Statistics, data analysis, accounting, and other topics will be covered in classes.
  • Marketing focuses on firms that rely on product and service promotion.
  • Entrepreneurship – This is the best option if you have a unique business concept and want to establish a company.
  • Operations Management – This course is designed for managers who are in charge of optimising production operations. You will discover how to make production go as smoothly as possible.
  • IT Management – Gears you to undertake business in the technology industry or in industries that rely largely on technology. This aspect of the business is primarily reliant on data analysis and product creation based on it.
  • Human Resource Management – Excellent for managers in charge of human resource teams or for those who work with big groups. The HRM course focuses on dispute resolution, team building, motivation, work duties, and other topics.
  • Consulting – prepares specialists to provide an objective view on company difficulties. This specialisation also expands your knowledge in a range of fields and pays highly.

Access to a large corporate network

As an MBA student, you have several networking possibilities. You will engage with other students, instructors, and teaching staff (business people with great management experience). And, this context will broaden your company management talents.

You have access to the master of business administration online degree’s enormous alumni network. Your contacts will provide you with an excellent perspective of the corporate world. Prepare to get a thorough awareness of the smallest changes in the business environment and to learn new techniques to adapt quickly. You can think about some major business challenges and draw links between numerous global events and international politics.

High earning potential

Besides broadening your employment options, online MBA programs train you for high-paying positions in today’s competitive market.

You may easily acquire a high-paying job after completing an MBA. However, in order to do so, you must carefully select your institute and expertise. Salary is also affected by the industry you choose and the firm you join. There are some of the best online MBA programs in India offered by renowned institutes.

Get an online MBA from Manipal University Jaipur

Online Manipal is the leading online degree provider in India, that offers online MBA and other PG & UG courses from Manipal institutions. Currently, the Manipal University Jaipur offers UGC-entitled online MBA with a comprehensive curriculum that covers various management and business concepts. Online MBA comes with eight electives, including Finance, Marketing, HRM, Operations Management, Retail Management, Analytics & Data Science, BFSI, and IT & FinTech. The course is delivered through the state-of-the-art learning management system (LMS).

World-class faculty with extensive experience in the industry and academia take online classes. The course is the best suited for both fresh students and working professionals. Learners can access study material on the LMS with an internet-enabled device and learn from anywhere at their convenient time.

Study material includes e-tutorials, live and recorded lectures, quizzes, and an e-library. LMS also consists of a discussion board, where students can interact with their course instructors and co-learners.

Any graduate with at least 50% marks (45% for reserved categories) can enrol in an online MBA course on the Online Manipal portal. Candidates need to clear an aptitude test conducted by MUJ to qualify for admission. However, candidates who have a valid score (40 percentile) from any aptitude test (CAT/MAT/CMAT/XAT/GMAT) need not appear in this aptitude test.


A leader cannot lead unless he or she has a willingness to learn. Hence, one must continue to acquire more knowledge to sustain a position of leadership. An online MBA can help you in several ways. It can help you gain extensive information, improve soft skills, advance your career, establish a professional network, and earn a big-fat paying job. Online courses are ideal if you want to combine high-quality education with versatility and convenience.

Why should I apply for an online MBA course?

Due to unprecedented technological advancement, workplaces are rapidly transforming. As a result, the demand for professionals in managerial and leadership positions has risen, and organisations are looking for individuals with appropriate management knowledge and skills. If you want to enter the competitive corporate world with confidence, an online MBA course is the best suit for you.

MBA online courses will benefit professionals and new graduates because they provide the necessary knowledge and skills that employers are looking for. Furthermore, if you graduate from a good university, a management degree will provide you with a salary increase, skills acquisition, community outreach, and the potential for career advancement.

Why should you choose an online MBA?

To make things easier for you, here are the reasons you should apply for the best online MBA degree in India to advance your career.

  • It is easier to get into MBA online courses:  First and foremost, admission to an online MBA school is simpler than admission to an offline, brick-and-mortar programme. All the course-related information are available online.
  • Online MBA degrees are more versatile: The biggest advantage of online MBA courses over traditional MBA courses is the flexibility. Studying MBA from home is convenient for busy working people. With an on-campus programme, you must be at specific locations and times. If you have full-time work and other obligations, you will undoubtedly struggle to complete a classroom programme. You are unlikely to suffer similar difficulties if you pursue an online MBA.
  • Possible gaffes: Most students find online MBA programs to be adaptable and hassle-free to navigate if they are self-disciplined enough to complete the task. Some folks require the structure that brick-and-mortar schools give. As long as you can be your boss, an online MBA program could be quite easy for you. However, if you want more instruction and face-to-face engagement, you may find an online degree course to be quite tricky.
  • For many people, Online MBA programs are the most accessible option: Online MBA programs are not inferior to traditional MBA programmes. After you obtain your MBA, all of your hard work will be rewarded handsomely. From a logistical standpoint completing an MBA online is the most convenient option. By pursuing an online MBA, you will be able to experience the best of both worlds by keeping your regular employment while also receiving an advanced degree. Doing the same thing while enrolled in an on-campus MBA school is more effort than worth.
  • Excellent MBA programs across the globe: Earning an online MBA degree will provide you with a unique perspective on how organisations run. Throughout your studies, this will enhance your cultural horizons as well as your job opportunities in international business. You can look for firms where you wish to work and set up appointments with possible employers. Who knows, after graduation, you could wind up remaining and working in that organisation.
  • With an online MBA program, you can progress and rise upward: If the concept of completing an MBA sounds too demanding in general, it is probably because you do not see how you can fit further study into your already-busy schedule. Applying to online MBA schools is much easier than you would imagine. As an extra plus, if you are worried about your GMAT scores or have other reservations about being admitted to traditional institutions, you will have an easier time getting into an online MBA program. Investigate your alternatives and apply to online MBA schools that appear to be a good fit for you.
  • Online MBA degrees have no age bar: The best part is that age is not a factor in the admissions process for an online programme. Full-time employment experience is a crucial requirement, and older students have enough of it because they have been on the job market for a long period. You should be clear about your goals for pursuing an online MBA degree, stay motivated, and have a long-term strategy in which you have faith.
  • Accessibility to an extensive corporate network: You have a lot of networking possibilities as an MBA student. You will engage with other students, teachers, and industry experts. Also, this background will help you improve your company management skills. You receive access to the vast alumni network of that specific MBA programme. Your relationships will provide you with an excellent perspective of the corporate world. Prepare to get a thorough awareness of even the minute changes in the business environment and learn new strategies to adapt quickly. You can think about some major business challenges and draw links between numerous global events and global activities. You will understand how to communicate effectively and why it is essential for every organisation’s success.
  • Create your own business from the ground up: Many students enrol in an online MBA program because they want to be entrepreneurs and learn how to establish and expand their businesses. They have a tremendous dream and want to know how to make it come true. The best online MBA program in India may help you become a successful entrepreneur as well. MBA lecturers who have firsthand experience starting a business can advise you on the primary pitfalls to avoid and what you should do to ensure your firm develops and remains stable over time.

Career scope after an online MBA

A wide-range of opportunities unlock with an online MBA as MBA graduates are most sought-after candidates across industries. Depending on the domain you specialise in, the salary package varies. With so many career options after mba, graduates draw comparatively higher salaries than other postgraduate holders. The average salary across MBA specialisations is given below.

MBA specialisation Average MBA salary*
MBA Finance INR 2,00,000 – INR 14,70,000
MBA Human Resource Management INR 4,50,000 – INR 15,50,000
MBA Information Technology INR 10,000 – INR 6,00,000
MBA Operations Management INR 3,50,000 – INR 20,00,000
MBA Marketing  INR 3,80,000 – INR 20,00,000
Source: payscale.com

Is online MBA degree valid in India?

Online MBA is valid in India for employment and higher education. As per the University Grants Commission (UGC) Regulations, 2020, National Assessment and Accreditation Council (NAAC) accreditation is mandatory for all higher learning institutes looking to offer full-fledged online programmes. NAAC accreditations determine the quality of the institute in terms of education, infrastructure, research, teaching & learning, etc. Institutes with top NAAC grades such as ‘A++’, ‘A+’ and ‘A’ are most sought-after institutes, as they offer high-quality education.

Designed as per the UGC Regulations, 2020, Manipal University Jaipur’s (MUJ) online MBA course is recognised at par with on-campus programmes. MUJ’s online degrees are widely accepted by governments, corporate organisations, and higher education institutions for jobs, higher education, and future prospects, provided other criteria are fulfilled.

How online MBA is different from regular MBA programme?

ParametersOnline MBARegular MBA
DurationTwo yearsTwo years
Mode of deliveryOnline (Live & self-paced)Face-to-face classroom sessions
FeesAffordableHigher than online mode
AdmissionOnline admissionNeed to be present at the institution
Convenience & flexibiltyHighLow
Ease of doing jobOnline MBA course never affects learner’s work schedules or other commitmentsStudents need to quit their job before joining a full-time regular MBA
ExaminationsOnline remote proctoredPhysical examinations

In most of the parameters, online MBA course is way better than regular MBA programmes. If a person wants to feel the campus, learn directly from the faculty in a physical set-up and can afford the fees, it is better to pursue a regular campus MBA. Otherwise, online MBA will be more convenient, especially for working professional, homemakers, and students from remote regions.


The advent of technology has resulted in more adaptable and convenient means of delivering instruction. These online courses assist recent graduates and working professionals in managing their personal and professional lives.

Despite several online MBA degrees available in the prevailing situation, choosing the best online MBA programs in India depends on the demands and future purposes of the individual. Think about what you wish to learn from the programme you are going to take and make sure it aligns with your career goals.

Enrol in the UGC-entitled online MBA program at Online Manipal now. You can pursue this comprehensive online MBA course from Manipal University Jaipur at your convenient time and place. It is designed for both working professionals and fresh graduates to achieve a career boost in their professional lives.

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