How to Get a Banking Job After B.Com? A Bachelor of Commerce (BCom) lays a great foundation for entering the banking sector. Boasting a curriculum rich in financial education, BCom equips graduates with essential skills. From comprehensive knowledge of accounting and economics to specialized banking courses, BCom instills analytical prowess, problem-solving skills, and an understanding of ethical and legal standards. Internship opportunities and networking opportunities further bridge the gap between academia and real-world banking operations. The versatile skill set acquired during BCom positions graduates as competitive candidates, ready to navigate the dynamic landscape of the banking industry. BCom graduates are the preferred choice of banks while hiring. These banks can be either government or private. In both private and public sectors, there are numerous opportunities available for students that ensure constant growth of the students. Let’s check how to get a job in a bank after graduation. To know more, check out B.Com course details: All you need to know. Requirements to Get a Bank Job After BCom There are different sets of criteria for the public and private sectors – To get a job in PSB (Public Sector Bank), i.e., a government bank, you must clear the qualifying examination conducted by the Institute of Banking Personnel Services (IBPS). Public Sector Banks (PSUs) Role Eligibility Salary Bank Clerk (Clerical Cadre) Graduation in any discipline from a recognized university. Age limit typically ranges from 20 to 28 years. Up to INR 5 LPA Probationary Officer (PO) Graduation in any discipline from a recognized university. Age limit is generally between 20 to 30 years. Banks conduct competitive exams like IBPS PO. Up to 7.6 LPA Specialist Officer (SO) Graduation in a relevant field (IT, Law, HR, Marketing, etc.). Additional qualifications or certifications in the specific area may be required. Age limits vary. Up to 19 LPA Bank Manager (Scale I, II, III) Graduation in a relevant field, often with several years of banking experience. Higher scales may require additional qualifications like an Online MBA degree. Age limits vary. Up to INR 15.7 LPA Credit Analyst Graduation in Commerce, Finance, or related field. Some positions may require an MBA in Finance. Relevant work experience is often preferred. Up to INR 15.2 LPA Loan Officer Graduation in any discipline, preferably with knowledge of banking and finance. Relevant work experience or additional certifications may be required. Up to INR 4 LPA Private Sector Banks Role Eligibility Salary Bank Clerk (Clerical Cadre) Graduation in any discipline from a recognized university. Age limits vary. Private banks may have their own selection processes. Up to INR 5 LPA Probationary Officer (PO) Graduation in any discipline. Age limits typically range from 20 to 30 years. Private banks may conduct their own recruitment processes. Up to 7.6 LPA Specialist Officer (SO) Graduation in a relevant field, and additional qualifications or certifications as per the job role. Age limits vary. Up to 19 LPA Branch Manager Graduation with several years of banking experience. Some positions may require an MBA. Age limits vary. Up to 16 LPA Relationship Manager Graduation in any discipline, often with a preference for business or finance-related degrees. Good communication and interpersonal skills are crucial. Up to 8 LPA Financial Analyst Graduation in Commerce, Finance, or related field. Additional qualifications like an MBA or CFA may be preferred. Analytical skills are essential. Up to INR 11.5 LPA Risk Analyst Graduation in a relevant field, such as Finance or Risk Management. Some positions may require additional certifications. Analytical skills are key. Up to INR 17.9 LPA Source: AmbitionBox Eligibility criteria can vary among private sector banks, and candidates should refer to the specific requirements of the bank they are interested in. Additionally, gaining relevant certifications and work experience can enhance eligibility for certain specialized roles. You may be interested to know more about banking job after BBA. Government Banks or Private Banks: Which is a Better Career Choice? As mentioned earlier, there are two paths that you can choose to land in the banking sector. But which is better for you? The answer certainly depends on your current circumstances, while both private and government bank jobs have their pros and cons. Aspect Public Sector Banks Private Sector Banks Ownership & Control In public or government banks, the control lies within the hands of the government of the state or the nation. The government has a major stake in the banks, and thus the functioning of the bank is decided according to the law. In a private bank, the control is entirely in the hands of private entities or simply an individual. Some private banks can also be run by a trust or an organization. Private sector banks do not fall under certain laws laid down by parliament or the courts. Recruitment Process To get a job in government banks, you have to clear the qualifying examination conducted by the IBPS. Getting into private sector banks is comparatively easier; you might get selected based on your interview performance. Career Growth Career growth in the public sector is comparatively slow compared to the private sector. As in the government banks, you are appointed through the qualifying examination; the growth remains stagnant for quite a few years. Generally, the promotion depends on the number of years you have provided your service to the bank and not on talent or hard work. In the private sector, growth is purely based on hard work and talent. The main reason behind promotion in the private sector depends on merit and not age. Salary & Hikes Government banks decide your paycheck on your seniority and not your talent, so the pay can sometimes be less compared to a similar post in a private bank. In private sector banks, as you can get a promotion very quickly based on merit, you can have a good pay package, and your salary may hike pretty easily. Job Security Government banks always provide higher job security compared to the private sector. In the private sector, the competition is always on, and there are very high chances that you may lose your job if you don’t keep up with the competition. Employee Benefits Being a government employee, you can avail many benefits in loan rates, high-interest rates on deposits, pension schemes, and much more. While being a private sector employee, you can’t have such benefits. Also read: Best PG courses for BCom graduates Advantages of Choosing a Career in the Banking Industry The banking sector has undergone several major changes in the past few years, which has opened vast opportunities for aspirants. Here are a few reasons why you should choose the banking sector to build a strong and reliable career. Good Pay Packages Compared to other industries, the banking sector pays higher, be it private or government banks. Other entry-level jobs don’t provide good pay, especially to the freshers. So if you have completed your B.Com and are thinking about pursuing a career in the finance industry, the banking sector is certainly the best option. Job Security Besides a respectable salary, you also benefit from higher job security, especially in the public sector. Even if you are an average employee, you don’t have to worry much about losing your job. H3: Scope for Growth The banking industry provides many opportunities to grow and strengthen your career. Even if you get an entry-level job in the banking industry, after a few years of hard work, you can reach your desired post. Along with job promotion, banking jobs also indulge life values that will help you even if you plan to leave the job and start your own business. No Recessional Impact No matter what the conditions are in the country, people continue to interact with banks to secure their money. So as long as people are earning money, banks are going to be there, and nothing can impact the working of banks. Due to extreme stability in the banking sector, recession only has a minor impact. Aspirants from any Discipline can get into it The banking industry not only demands people from the commerce field but also welcomes individuals of other disciplines. The banking industry has a place for all aspirants who desire to build a career in the banking industry. Safe and Comfortable Work Environment As mentioned above, the banking industry in India is one of the most stable industries in India. It helps the banking sector to provide a great work experience to the employees, which further leads to the feeling of job satisfaction among the employees. Great Work-life Balance Compared to other industries like IT, the banking sector provides an excellent work-life balance. You don’t have to worry about your work when you are at home. The banking industry provides a stress-free and hassle-free life to employees. Check out: How to earn a BCom degree online Steps to Prepare for a Bank Job After B.Com bank jobs have become a trend setter for the commerce graduates. Let’s check how to get a bank job after BCom: Select the right commerce or finance degree Select the appropriate degree in finance or commerce. For example, BCom or MCom. Prepare for the bank exams Once you have completed the degree program, you can start preparing for the bank exam according to the syllabus. For positions at the senior level, get a master’s degree If you are aiming for a senior post, it is recommended that you have a master’s degree in finance or commerce. Obtain certification in accounting or finance If you are not willing to invest the required time in the master’s degree program, you can get yourself an online certification in accounting or finance to grab various bank jobs. They will certainly help you improve your job portfolio. Networking Build and maintain strong connections with other professionals in the sector to have a fair idea about the domain. Some Top Government and Private Banks that Recruit BCom Graduates State Bank of India HDFC Bank Bank of Baroda Canara Bank Axis Bank Kotak Mahindra Bank ICICI Bank IDBI Bank YES Bank Bank of India Secure a High-level Banking Job with an Online Master’s Degree Most of the banks do recruit BCom graduates as employees. But when it comes to directly landing on higher posts, a master’s degree is a must. Having a master’s degree gives you an upper hand over your competitors, and it can increase your growth rate and help you obtain higher pay packages. Pursue any Finance or Commerce-related Degree through Online Manipal Manipal University Jaipur (MUJ) and Sikkim Manipal University (SMU) now provide online degrees through their online platform, Online Manipal. With the help of these online courses, you can start learning at your own pace without having to step out of your comfort zone. The online courses provided by MUJ and SMU are comparatively cost-effective and tend to provide world-class education that can be accessed from a computer or mobile screen. Along with B.Com and M.Com courses, you can also pursue MBA in finance or MBA in BFSI courses to land your dream job in the banking sector. To know more, you can check out Guide to MBA in finance course. Conclusion As India’s economy continues to grow at an exceptional rate, the banking industry will play an important role in its development. It is safe to say that opportunities in the banking sector will grow, looking at the current scenarios. With the help of the online degree programs provided by Manipal University Jaipur, you can stand out from the crowd and build a strong and bright future. Frequently Asked Questions 1. What are the top competitive exams to get a banking job after B.Com? After completing B.Com, aspirants can appear for competitive exams such as IBPS PO, IBPS Clerk, SBI PO, SBI Clerk, RBI Grade B, and RRB exams to secure roles in public sector banks. 2. Can I get a banking job in the private sector without taking any exams? A large number of private sector banks do not have an examination system for hiring, so you can go directly to the interviews and be selected on the basis of your marks, good communication skills, and work experience, that is, internships. 3. Which online courses can boost my chances of getting a banking job? Pursuing online certifications in Banking and Finance, Financial Analysis, Risk Management, or a specialized MBA in Finance or BFSI can improve your profile and make you job-ready for both public and private banks.
10 Important Scope of Human Resource Management Work done is not enough. Work done right is the requirement. That’s exactly what constitutes the scope of human resource management. Getting the right people who understand the company’s goals and play a role in forwarding these goals is the key to the success of any organization. Understanding employees’ monetary and non-monetary needs and using them to enhance productivity is the nature and scope of human resource management. What is Human Resource Management? Human Resource Management (HRM) is the roadmap for recruiting, hiring, training, developing, and managing an organization’s team. It includes a spectrum of operations created to improve task execution, support a positive work environment, and make certain that the company’s recruitment needs are achieved smoothly. HRM takes a center stage in onboarding the right team members, outlining performance goals, providing skill development opportunities, and offering fair compensation and employee advantages. Beyond administrative duties, HRM is also long-term planning in nature. It brings into line the objectives of each employee with the broader objectives of the organization. By prioritizing employee engagement, performance management, and legal compliance, HR professionals add value to a company’s success, flexibility, and winning edge. In short, HRM is important for forming a focused and expectational workforce. List of Scope of Human Resource Management Human resource management is a pervasive and interdisciplinary activity that, over the years, has become indispensable in every organization. Let’s find out how human resource management’s scope is so vast and why it plays such an important role in the company. Assessment of company human resources Reviewing jobs in the organization Interviewing and Selection Introduction and Orientation Remuneration and Benefits Employee’s growth prospects Training on the job Employee Satisfaction Employee’s Grievance Redressal system Labour and Trade unions 1. Assessment of Company Human Resources First and foremost, in vast functions of hrm is an assessment of the current human resources of the company. It means evaluating the current payroll and whether it is proportional to the work requirement. This gives an idea about whether roles are missing or more than required in the organization. This whole process can also be called human resource planning. 2. Reviewing Jobs in the Organization Getting a comprehensive detail about each title in the company and what profile will be needed to fulfil a vacant job title comes under human resource management. This helps set the base for finding and selecting the right candidates for the company. Job analysis needs to be done very carefully, considering the company’s financial budget. 3. Interviewing and Selection The next step in HR scope is the selection of the right candidate. The right candidate would be the one who, apart from his academic qualification, also fits the company’s culture. One of the activities of HRM is setting out the requirements for a particular job title. Deciding how many steps the interview selection process would have also come under the scope and functions of HRM 4. Introduction and Orientation After the candidate is selected, he is introduced to its work culture, ethics, and environment. He is oriented with the team he will work with and the supervising manager. This helps in building the comfort level of the new employee. The objective of the whole induction process is to acquaint the employee with organizational values. It is an informal process. 5. Remuneration and Benefits Discussing the base salary and other perks to which an employee is entitled is a part of the scope of human resource management. The human resource manager’s role is to clearly describe all the benefits, including medical, travel, vacation leaves, etc. All these perks help in achieving a superior work efficiency environment. 6. Employee’s Growth Prospects The better the growth opportunities a company gives, the more the loyalty of the employees. The nature and scope of HRM comprise how to keep the employee motivated and gain their loyalty. It’s the HR who has all information about employees’ performance and who is better than him to review his past performance and discuss future growth opportunities with him. A performance appraisal, linked with incentives and increments, motivates the employees to achieve more and more targets if done from time to time. 7. Training on the Job Human resource management is alternatively known as the employee-oriented function. Its job is to provide different learning programs to its employees continuously. One of the main activities of HRM involves the development of its employees. Every organization’s success depends on how up to date an employee is with new ways of doing the job. These training programs aim is to enhance and build the employee’s skills as per skills from around the world. 8. Employee Satisfaction The health, Wealth, and prosperity of employees are all the responsibility of HR. Building a healthy work environment and motivating the employees at each step also comes under the scope of human resource management. This includes non-monetary amenities like medical, canteen, or other recreational areas. A safe and secure work environment plays a huge role in the efficiency of employees. 9. Employee’s Grievance Redressal System Human resource managers should employ a mechanism to address employees’ grievances in a secure environment. This helps in building the trust of employees in the long run. Feeling their voices are heard also gives the employee a different level of satisfaction. Ensuring this process is carried out securely and confidentially is one of the crucial jobs of HRM. 10. Labour and Trade Unions Building strong relations in the industry is one of the key attributes to the success of any organization. The wide scope of human resource management also involves building and maintaining healthy, strong relations with different trade unions for the company’s smooth functioning. Why is Human Resource Management Important? Human Resource Management (HRM) is vital because it establishes that an organization successfully attracts, builds, and retains qualified individuals to accomplish its targets. Below are some other important aspects of HRM. Supervises recruitment, training, and employee performance effectively. Creates a motivated and productive workforce that drives business success. Encourages an optimistic and safe work atmosphere. Ensures compliance with labor laws, reducing legal risks. Assures human capital with the organization’s long-term goals. Assists the organization in adapting to evolving market landscape. Strengthens workforce’s well-being and engagement. Facilitates fair compensation, benefits, and career growth opportunities. Scales down staff loss and uplifts organizational stability. Endorse sustainable growth and build market edge. Role of HRM in an Organization HRM plays a very important role in businesses that helps them to steer the teams in the right direction. They are like the anchor holding the organization together. Their main roles include identifying and hiring the right talent, training and upscaling, overviewing performances, and making sure that the employees are satisfied and happy at the workplace. Human resource management is also responsible for looking after compliance with labor laws. They make sure that there is a positive work culture and no employees are troubled. Alongside, it is their duty to align the workforce with business goals and to enhance productivity and competitiveness. Scope of HRM for MBA Students Students who are pursuing their MBA have a promising future ahead of them if they have chosen HRM as their stream. It is a valley of opportunities for people who are looking for opportunities in recruitment, talent development, talent acquisition, and so on. This will also include employee relations, compensation, and benefits. As the businesses nowadays have been seeing a surge in human capital, HR managers are very vital in helping the organizations to shape workforce strategies, bring in relevant changes and evolve as per business needs, and also improve the employee engagement throughout different industries. How HRM Supports Business Growth HRM assists in business growth by recruiting and retaining talented employees who fuel progress and productivity. Effective HRM ensures employees are focused, upscaled and aware of company goals, driving improved productivity and customer satisfaction. Furthermore, HRM assists organizations to be flexible with market changes through resource planning and development, enabling sustainable growth and competitive advantage. Job Opportunities in Human Resource Management Below are some of the job opportunities that students can prefer once they have completed their Human Resource Management: HR Generalist HR Manager Talent Acquisition Specialist Recruitment Manager Training and Development Manager Compensation and Benefits Analyst Employee Relations Manager HR Business Partner Organizational Development Consultant HR Analyst Payroll Manager Labor Relations Specialist HRIS Specialist Diversity and Inclusion Officer Performance Management Specialist How Does an MBA in HRM from Manipal Academy of Higher Education Elevate Your Career? Earning a MBA in Human Resource Management (HRM) from Manipal Academy of Higher Education, like any reputable institution, can potentially elevate your career in several ways. Here are some ways in which an MBA in HRM can enhance your career prospects: Specialized Knowledge: An MBA in HRM provides you with in-depth knowledge of human resource management principles, practices, and strategies. This specialized knowledge can make you an asset in HR departments and organizations. Skill Development: The program typically focuses on developing essential skills such as recruitment and selection, training and development, compensation and benefits, labour relations, and strategic HR management. These skills are highly sought after by employers. Networking Opportunities: Online MBA programs often facilitate networking by bringing together students from diverse backgrounds and providing opportunities to connect with professors and industry professionals. Building a strong network can open doors to new career opportunities. Career Advancement: With an MBA in HRM, you are better positioned for career advancement. Many leadership and management positions in HR departments or as HR consultants may require an advanced degree. Higher Earning Potential: On average, individuals with an MBA tend to earn higher salaries compared to those with just a bachelor’s degree. HR professionals with advanced degrees often command higher compensation packages. Global Perspective: Several MBA programs, comprising those at reputable institutions like MAHE, often include a broad outlook into their course of study. This can be associated with today’s interconnected business world. Industry Connections: Many business schools have strong ties with the corporate world. This can lead to internship opportunities, guest lectures, and on-campus recruitment events, which can help your secure job offers and internships in top organizations. Conclusion With dynamic changes in the world today, the scope of human resource management needs to be widespread and evolving to suit the organization’s current needs. It won’t be wrong to say that to win in the market, one must win in the workplace, and the key to that is implementing a strong and adaptable human resource management function. The MBA in Human Resource Management (HRM) from Manipal University of Jaipur will act like the perfect backbone to help you implement your functionalities. FAQs 1. What are the major operations of HRM in an organization? Human Resource Management is needed for recruiting, hiring, training, developing, and managing employees. It also looks into employee performance, remuneration, benefits, grievance redressal, and maintaining a positive work environment. 2. Why is employee orientation important in HRM? Orientation helps the latest workforce join, figure out the company culture, work environment, and team dynamics, which maximizes their comfort level and improves their productivity from the start. 3. How does HRM contribute to employee growth and motivation? HRM assures performance appraisals, training programs, and career growth opportunities, which focus on employees performing better and demonstrating trust in the organization. 4. What role does HRM play in handling employee grievances? HRM sets up a secure and confidential grievance redressal system to address employee concerns, build trust, and maintain a healthy work environment. 5. How does HRM ensure compliance with labor laws? HR professionals make sure that the company is up-to-date with labor regulations and confirm all policies and practices to abide by legal standards, ruling out legal risks. 6. How can an MBA in HRM from Manipal Academy of Higher Education enhance my career? The MBA program provides high-end knowledge, gaining expertise, networking possibilities, and industry relationships, strategizing you for leadership roles and increasing your earning potential in HRM.
Types of Indexes in SQL Server The index is named as a design in SQL server stored or maintained with in-memory structure or on disk related with a table or views, which is utilized principally to recognize a specific set or a row Table or Views. Indexes in SQL are the individual lookup tables, which are utilized by the data set internet searcher to accelerate the general information recovery. The use of the index in SQL is to rapidly discover the data in a data set table without looking through each row of it. In SQL Index, it is basic to keep up more extra storage to make a copy duplicate of the data set. Tables in SQL server is contained inside database item holders that are called Schemas. The schema likewise fills in as a security limit, where you can restrict data set client authorizations to be on a particular schema level as it were. To know what the different types of Indexes in SQL Server are, then read this article to explore them and have a better understanding of them. Must Read: Programming languages one can learn in a data science program What is the Index in SQL Server? An index in SQL Server is a tool that speeds the process of reaping data output from the database at the cost of a larger table, and the necessity for minimal changes in case it contains new insert, update, and delete operations. It is quite similar to the index in your physical book that you use to find the subject that you’re looking for quickly, the database software uses indexes in SQL Server to accelerate the retrieval of specific data from the table without the need to examine every row. Analogy: Indexes as a Table of Contents in a Book For example, assume that you are dealing with a book of around 500 pages and are looking for “Photosynthesis” label to read about it. Without a table of contents or index, you’d have to go through page by page to find the information. However, since the book has an index at the end, you can easily locate “Photosynthesis” and get to know it’s on page 125 of the book — minimizing the stress on you and the time spent. In the database of SQL, likewise: A table depicts the content of the book. A SQL index is equivalent to the book’s table of contents or index. The indexed column is the keyword. The row pointer is the page number where the keyword appears. This analogy can help us see the importance of indexes, enabling SQL Server to locate data within seconds without wandering through the complete dataset. Different Types of Indexes in SQL Server There are various types of indexes in SQL server: Clustered Index Non-Clustered Index Column Store Index Filtered Index Hash Index Unique Index 1. Clustered Index Clustered Index stores and sort rows of data in a view or table depending on their central values. There may be an instance of having just one clustered index in each table, as it can empower the client to store data in a solitary request. Clustered index store data in an arranged way, and in this way, at whatever point data is contained in the table in an arranged manner implies it is orchestrated with a clustered index. At the point when a table contains a clustering in SQL server, it is named a clustered table. A clustered index is liked to utilize when adjustment of gigantic information is needed in any data set. If the data put away in a table or data set is not organized in descending or ascending request, at that point, the data table is named as a heap. 2. Non-Clustered Index It represents a structure, which is isolated from data rows. This types of indexes in SQL server covers the non-clustered key values, and each worth pair has a pointer to the data row that comprises vital significance. In the non-clustered index, the client can undoubtedly add non-key to the leaf level, as it sidesteps the current index key cut-off points and performs completely covered recorded questions. A non-clustered index is made to improve the general exhibition of much of the time posed inquiries, which are not covered by grouped things. Clustered vs. Non-clustered index in SQL server is that the non-clustered index stores the data at one area and indices at another area, while the clustered index is a kind of index that sorts the data rows in the table on their key values. 3. Column store Index A column store index is one of the types of indexes in SQL Server that has a standard type of index with regards to putting away and questioning enormous data warehousing truth tables. This is an index of SQL, which was intended for development in the presentation of inquiry in the event of jobs with huge measures of data. The column-store index empowers putting away information inside little impressions, which helps in speeding up. The use of this index takes into account the client to get IO with multiple times higher inquiry execution when contrasted with conventional column arranged capacity. For examination, the Columnstore Index gives a significant degree to have a preferable exhibition over other records in SQL. Column store index esteems from a similar area have comparative qualities, which expands the general pace of information compressions. 4. Filtered Index A filtered index is one of the types of indexes in an SQL server that is made when a column has just a few applicable numbers for questions on the subset of values. If, when a table comprises heterogeneous data rows, a separated list is made in SQL for at least one sort of data. 5. Hash Index Hash Index is one of the types of indexes in SQL server that slots containing a pointer or an array of N buckets and a row on each slot or bucket. It utilizes the Hash function F (K, N), where N is several buckets and K is critical. The capacity delineates the key relating to the bucket of the hash index. Every bucket of the Hash Index comprises eight bytes, which are utilized to stock the memory address of the connected rundown of basic sections. 6. Unique Index The unique index in the SQL server confirms and guarantees that the index key doesn’t contain any copy esteems and along these lines, empowers the clients to examine that each row in the table is exceptional in either way. The unique index in SQL is extraordinarily utilized when the client needs to have an extraordinary trait of every information. It permits people to guarantee the data respectability of each characterized section of the table in the data set. This index likewise gives extra data about the data table, which is useful to question enhancers. Importance of Indexes in SQL Server Indexes are really irreplaceable performance optimization tools in SQL Server databases. The demands of big data made the efficient retrieval of data an absolute necessity. It isn’t just that indexes speed up the process of the query, they also have a positive effect on the use of system resources. Now, we will discuss in detail what the benefits of having indexes in SQL Server are. 1. Enhancing Query Performance and Efficiency The importance of indexes is to significantly make the process of querying finish in a very short time. In case a query is launched—for example, to retrieve employee records that are in the “Sales” department—SQL Server uses indexes (if there are any) to find the matching rows instantly. If the table lacks an index, SQL Server scans all the table’s rows to validate a match, a time-consuming procedure that is also known as a table scan. Using an index helps a lot in that SQL Server is able to find the search term and then retrieves it from the actual data thus making the query run faster. This can result in an enhancement of anywhere from seconds to milliseconds, especially in the case of big volumes of data. 2. Reducing Disk I/O Operations The role of indexes is to lower the number of disk I/O operations that are needed to bring back the required data. Disks I/O operation is the act of reading or writing data to storage is one of the performance-consuming operations. The indexes successfully handle this by: Filtering the data pages which are absolutely necessary to be read. Skipping reads of the rows that are of no importance to the current task. Being able to move right ahead and use the index data, thus not accessing the actual table at all in case of a query if we make the index covering, which is a SQL server feature too. To that end, SQL Server can easily recover data through the index. Data is thus readily accessible using the SQL Server Data Recovery tool. Supporting covering indexes, where all the columns needed by a query are included in the index, allowing SQL Server to retrieve results without accessing the base table at all. This results in a reduced system burden and quicker responses to the queries, which is very important especially in transactional systems with lots of queries. 3. Facilitating Faster Data Sorting and Filtering For many SQL commands, a great deal of the power is in sorting or filtering. ORDER BY, GROUP BY, or WHERE are examples of these kinds of clauses. SQL Server needs to be able to sort data without indexes, which results in additional memory and CPU utilization. Indexes can maintain pre-sorted order of the data based on the indexed column. As a result: The usage of ORDER BY clauses in queries becomes more performant. The process of filtering by WHERE clauses become more efficient in discovering results on the fly. Additionally, operations such as SUM, COUNT, and joins take advantage of the indexed columns. Types of Pages in SQL Server Data Pages Bulk Changed Map Text/Image Pages Page Free Space Index Allocation Map Secondary Global Allocation Map Differential Changed Map Global Allocation Map Types of Database in SQL Server tempdb msdb Master Model Check this out: Eight easy steps to begin your first data science project MAHE MSc Data Science: Is it the Best Place to Master SQL? SQL has carved for itself an irreplaceable position in the ever-dynamic field of Data Science. Learning and mastering the same can be a gamechanger for your data science career. The online MSc Data Science by Manipal Academy of Higher Education is the perfect choice for aspiring data enthusiasts who are looking at kickstarting their career in this evolving domain. Being a completely online course, the MSc in Data science course allows you to pursue your higher education without having to take a break from your career. The classes being set on weekends helps you to study at your leisure and master the subjects. Pursuing the same from MAHE helps you to not only become a part of the illustrious alumni network but also make the most of its prestigious faculty and industry connect. Conclusion To create an index in the SQL statement is utilized to make files in tables. Indexes are utilized to recover information from the data set more rapidly than something else. The clients can’t see the lists, they are simply used to accelerate queries/searches. Pursuing a MSc in Data science can help you elevate your career to new heights with its top-notch pedagogy, highly acclaimed faculty, flexible timelines, and complete online approach is the best for working professionals and data enthusiasts who are looking for a structured learning environment without taking a career break. Frequently Asked Questions 1. What is the difference between clustered and non-clustered indexes in SQL Server? The physical order of data in a table is referred to by a clustered index. It is restricted to just one table. On the contrary, a non-clustered index holds the pointers to the original data rows and allows several indexes on a table. 2. When should I use a filtered index in SQL Server? When you aim to index only a section of the total rows in a table, you should use a filtered index. This method is very effective for queries that often filter a column value, say Status = ‘Active’, thus resulting in a small index and highly improved performance. 3. Can I create multiple indexes on the same SQL Server table? Yes, several non-clustered indexes can be uploaded to a table with the help of SQL Server in case of necessity. Nevertheless, a large number of indexes may be the cause of performance slowdown when doing data manipulation. Thus, it is vital to use them wisely. 4. How do columnstore indexes differ from traditional row-based indexes? Columnstore indexes are used to store data column-wise instead of row-wise, which can improve the performance of your queries and data processing if you work with huge databases. Data warehousing is the most frequent recipient of this type of indexing.
Top 15 BCA Final Year Project Topics and Ideas The BCA (Bachelor of Computer Applications) is a three-year undergraduate degree program that prepares students to work as software developers, systems designers, computer programmers, and other professionals in the tech world. A syllabus gives students all-encompassing expertise spanning the techniques and key domains of computer science in theoretical and practical ways to achieve this goal. Such a course framework also encompasses the BCA final year project which is aimed to integrate practical and theoretical knowledge to solve real-world challenges. This final year project is quite important in a student’s life. Many things depend on it, and hiring managers also use it as a benchmark. There will be several bends in the path during the duration of your project. This post will assist you in gaining powerful insight into how to proceed with your BCA project topics. We’ve put together important ways to assist you in acing the final year assignment. Also read: How BCA helps you launch a career as IT consultant Top BCA Project Ideas Let’s look at the top 15 ideas for the BCA final year project. Project Topic Expanded Description Key Skills Gained Typical Tools & Applications 1. Sales-Forecasting System for E-commerce Food Products Develops a two-module (Admin & User) web app that can save previous food-sales data, identifies demand drivers (seasonality, trends, offers) that automatically generates predictive charts which help stocking, pricing, and marketing. Time-series analysis, data-base design, ML regression, data visualisation, full-stack web development Python, Pandas, scikit-learn, Flask/Django, MySQL, Plotly/Power BI 2. Online Fake-Logo Detection System Unveils computer-vision models to recognize logos of uploaded products that are not in the verified brand database, hence detecting the counterfeits for both brand and consumer safety. CNN-based image classification, OpenCV preprocessing, REST-API design, cyber-security basics Python, OpenCV, TensorFlow/Keras, Flask, MongoDB, Docker 3. Wishlist-Product Price-Comparison Engine Since the e-commerce revolution, price comparison websites have grown in popularity. Price comparison services provide data and values that help users save money while buying online. Several price comparison sites compare product prices, but none compare the prices of items in the wishlist. Web scraping, API integration, cron scheduling, notification systems, UI/UX Python, BeautifulSoup/Scrapy, Selenium, Flask, Firebase/SMTP, Bootstrap 4. Content-Based Image-Mining Platform Implements color-histogram and feature-vector matching to find images visually similar to the one provided, hence speeding up the multimedia search that goes further beyond the alt-text or filenames. CBIR concepts, feature extraction, clustering, similarity metrics, performance tuning Python, OpenCV, scikit-image, NumPy, K-means/LSH, Elasticsearch 5. Smart Health Advisory System This project topic helps to build a tool to keep patients’ medical data and even schedule visits with different providers for appropriate treatments. The user must become a member of the system to keep her/his medical information up to date. Patients can then choose from a list of expert doctors at specific locations for certain treatments, such as dentists, skin specialists, ENT specialists, cardiologists, and so on. CRUD operations, role-based access control, recommendation logic, responsive design JavaScript/React, Node/Python, REST APIs, MySQL/PostgreSQL, JWT, AWS SES/SNS 6. Event-Triggered Advanced Video Surveillance This project improves on regular surveillance methods by saving videos only on irregular or strange conditions which greatly reduced the storage needs. After discovering that all the sensors are installed in the room, the system immediately alerts the user via SMS and emails them the pictures to be checked in time. It provides a more intelligent, economic, and quicker security control by means of the use of storage. Real-time image processing, IoT interfacing, socket programming, alert automation Python, OpenCV, Raspberry Pi, Twilio API, Flask, SQLite 7. Wi-Fi Mobile Quiz Application An interactive Android-based quiz app that lets users engage in quizzes via Wi-Fi. The questions are controlled by administrators from a central system and handed out by the computers to the participants in a random order. There is registration obligation on the players’ part and the system processes the results and issues feedback reports at the end of each survey instantly. Android UI/UX, socket/HTTP networking, randomisation logic, SQLite/Firebase, JSON parsing Android Studio (Java/Kotlin), Firebase RTDB, Retrofit, Material Design 8. Secure ATM with Card-Scan + OTP Enhances ATM security by pairing RFID/stripe card scanning with one-time password sent via SMS before cash withdrawal, mitigating card-skimming fraud. Hardware interfacing, multi-factor authentication, encryption, GSM/SMS gateways Arduino/RPi, RFID reader, Python/C++, Twilio/MSG91 API, MySQL 9. Adaptive Stream-Analysis Career-Aptitude Test Online test bank that adapts question difficulty based on answers, analyses aptitude across domains, and recommends career streams with downloadable analytics reports. Item Response Theory, adaptive algorithms, data analytics, PDF/CSV reporting Python, Django, NumPy/Pandas, PostgreSQL, Chart.js, ReportLab 10. College Information Chatbot AI-powered web bot that parses natural-language queries from students and returns instant answers on admissions, events, timetables, and services without human intervention. NLP, intent classification, dialog management, webhook integration, deployment Dialogflow/Rasa, Python, Flask, GCP/AWS, HTML/CSS/Bootstrap Check out all details of online MCA from Manipal University Jaipur. 5 Trending Project Topics List for BCA Final Year Students 2025 We are giving trending BCA project topics in 2025. Project Topics Description Typical Tools & Applications Skills Gained11. AI-Powered Resume Screening System The technology that relies on natural language processing and machine learning to automatically peruse and shortlist applicants’ resumes for the job position. Natural Language Processing, Machine Learning, Data Analysis Python, NLTK, Scikit-learn, Flask, MongoDB 12. Blockchain-Based Voting System A voting platform that is decentralized is essential for the data to be transparent, secure and tamper-proof. It is also necessary for user authentication to be secure. Blockchain Basics, Smart Contracts, Cybersecurity Ethereum, Solidity, Web3.js, MetaMask, Ganache 13. Virtual Internship Portal Using AI A system that helps students to find internships by recommending AI-powered matches of skills and personal preferences. AI Algorithms, Web Development, Recommendation Systems Python, Django, TensorFlow, MySQL, HTML/CSS/JS 14. Mental Health Chatbot Using NLP A chatbot that uses sentiment analysis and intelligent answers through text messages to provide mental health support. Chatbot Design, Sentiment Analysis, UX Writing Python, Dialogflow, NLTK, TensorFlow, Telegram API 15. Smart Inventory Management System Real-time inventory tracking and demand forecasting for small businesses using an Internet of Things (IoT) driven solution. IoT Integration, Data Handling, Predictive Analytics NodeMCU, Arduino, Firebase, Python, Power BI Factors to Consider for a BCA Final Year Project We have listed below 7 factors to be considered while preparing a BCA final year project. 1. Pick your Project Topic Carefully Selecting the correct topic for your final year project is critical. With so many options accessible nowadays, making this selection might be difficult. Pick a suitable project topic that applies to your area of interest. It is also recommended that you choose a topic with powerful motivation. For example, a project that benefits humanity will be unrivalled. Another thing to remember is to choose themes that aren’t overly popular. 2. Select the Appropriate Project Mentor Project mentors heavily influence the process and outcome of your final year project, and they should be fantastic instructors and subject matter experts. It will be helpful if your mentor is undertaking experiments on the same topic or has previously written research articles. By employing your guide’s experience and expertise, you can add tremendous value to your BCA project. If you’re working on a collaborative project, you’ll need to pick the right team to work with besides the practical project guide. It is critical to select project participants that are amicable and consistently dedicated. 3. Make a Thorough Project Plan It is as basic as it seems, yet it’s crucial. Once you’ve decided on a proposed BCA final year project and a mentor, you’ll need to establish detailed plans for the entire procedure. A BCA project plan covering the aim, study, specifications, cost estimates, execution, and presentation is ideal. Plan and stick to it, maintaining timeframes in mind; this will assist you to optimize and avoid last-minute uncertainty. The best strategy is to split up your development schedule and then execute them. A well-thought-out project strategy can perform more effectively than one might expect. 4. Examine the Published Research Papers If you read research papers directly relevant to your subject, you will gain various benefits. For example, you’ll see what information is already accessible and what isn’t. In this manner, you may validate that your project provides data not found in other projects. Reviewing research articles might provide suggestions, a solid basis, and a plan for completing your final year project. 5. Prepare and Submit a Research Report Among the few strategies to give your project more legitimacy is to submit a research paper for review. This boosts your self-assurance when you deliver your product. Research articles frequently provide new prospects. When you’ve finished your research article, ensure to reference it, review it, and change it properly. Evaluate your document for redundancies, grammatical mistakes, and adherence to quote guidelines. Publishing a research paper in peer-reviewed publications that provide global recognition to students, organizations, and institutions is strongly advisable. This also aids in the enrollment of students for higher study at reputable institutions. 6. Test and Execute your Project It is vital to test and execute your final year project before delivering it. This gives you a chance to correct any inaccuracies that may have occurred. You can undergo the cycle using trials and experiments. You might use test scenarios to see if your product is producing the desired outcomes. Ensure the outcome is in line with the project’s objective and that there are no variances. 7. Presentation If you can’t execute it successfully on the last day, it’s worthless to have worked so hard on your final year project. As a result, it is critical that you are well-versed in your topic and can provide an engaging, in-depth, and engaging demonstration about it. You can communicate the project findings effectively if you use data visualization in your presentations. Make preparations to address the panel’s queries thoughtfully and quietly throughout your session. With a great deal of effort, you can perfect the art of giving a presentation. Those were the essential project tips for the easy completion of your year-end project. Now that you better understand the best project suggestions, you can plan around them and strive hard to finish a fantastic final year project. Check out: MCA course guide Conclusion Design your BCA project for the sake of learning, not for the sake of getting good grades only. If you don’t put your effort layered with problem-solving skills, you may develop the project, but you won’t be getting something valuable out of it. Define yourself with the habit of discovering and exploring something new. No one is extraordinary, but the ones who know how to work smart, if not harder. We have provided you with information regarding the latest BCA project topics through this post. Be it on-campus or online BCA, select a suitable BCA final year project topic as per your interest and keep pushing yourself to learn new things. Looking what’s next after BCA?? Check out our prestigious online MCA program from Manipal university Jaipur and move forward in your career. Read more: Top Government Jobs for BCA Graduates in India (with Salary) Frequently Asked Questions 1. Which factors influence the choice of a BCA final year project for me? Be sure to choose a project topic based on what interests you, your strengths, and what you envision for, and it must be feasible to complete it within the time allocated. Be sure it also fits well with current trends in the industry or technically/ practically solves a problem in the real world. 2. Can individual students and groups find these project ideas feasible? Each of the project ideas mentioned is doable for either an individual’s work or a team effort. But, for example, tasks such as the development of video surveillance systems or the creation of fake logo detection tools are necessarily complex and can be divided between the members of a group. 3. Is it mandatory to know advanced programming languages for these projects? No, it is not a must. The majority of projects can be designed using basic programming languages that are taught widely in BCA such as Java, Python, PHP, or JavaScript. Additional tools or frameworks might be required for a few projects, but the basic knowledge of programming is enough to begin with. 4. How to make the BCA project stand out during the viva or evaluation? Center on creating a functioning prototype, keep the code simple and well-documented, and work on a detailed project report and presentation in advance. What is more, solve the problem and consult how this project can be employed in daily life. 5. Will online BCA projects have the same value as regular ones? Yes. As long as the project is well-executed, original, and demonstrates strong technical skills, it holds the same value—whether done online or offline. 6. Will working on these projects help in placements or higher studies? Yes, a well-executed final year project showcases your technical skills, creativity, and problem-solving abilities. It adds value to your resume, improves your portfolio, and can be a talking point during job interviews or admissions for higher studies.
The 4Cs of Marketing What is the 4Cs Marketing Model? If you have never heard of the 4Cs, familiarizing yourself with them may be a good idea. The 4Cs model of marketing mix has replaced the old 4Ps, and the emphasis has shifted from the producers to the consumers. In many ways, the 4Cs are a better blueprint for smaller businesses. In the 90s, Bob Lauterborn published an article in Advertising Age magazine that proposed a new marketing formula – the four Cs. The concepts focus on the wants and needs of the consumer, cost of satisfying those wants, and the convenience of buying the product. The four Cs are often referred to as the marketing mix. This framework has evolved significantly over the years. In the first edition of his book, Lauterborn’s 4Cs were a departure from McCarthy’s four Ps and emphasized the importance of consumer focus and convenience. Related article: Learn about the 7 P’s of marketing 1. Consumer The goal of marketing is to meet consumer needs and wants. It can be done through advertising, sales promotions, or product development. Marketers can use research to understand what people want and need. It is important because it helps businesses meet consumer needs and wants and create a good relationship with customers. To use the 4C model of marketing mix effectively, you should define your target audience. This will help you segment your marketing strategy and determine your target audience. Next, you should develop a positioning statement. A positioning statement or an online value proposition is a great way to convey these elements. After identifying your target audience, use the 4C model to develop a clear positioning statement. You should also use the 4Cs when you build content for your website. Also read: Important concepts in MBA marketing 2. Cost Cost is an essential C in marketing because it can affect your return on investment. For example, if you invest in a product that costs 100 rupees to produce it but sells for only 50 rupees when it’s launched, you’ve lost 50 rupees. So, the cost is important to consider when making investment decisions. Another way cost affects your ROI is by influencing the target audience. It means that if you launch a product aimed at young people interested in fashion, you may make more sales than if you projected the same product to adults who like sports. So, cost plays an important role when designing your marketing strategy and identifying your ideal target audience. Finally, cost is also important when deciding how much money to spend on advertising or what discount rate to use for financing. 3. Convenience Convenience refers to the consumer’s shopping experience. It is something that everyone needs, maybe not all the time, but more often than not. It makes life easier, and it’s one of the things that people look for when they want to make a purchase. You should know if a consumer wants to shop online or at stores. If a consumer prefers to shop at a store, your store location should be easily accessible. Convenience is important in marketing because it helps people decide whether or not to buy a product or service. It makes their lives easier and makes them more likely to buy from a company that understands their needs. 4. Communication Communication is conveying information and ideas from one person or group to another. Communication can take place through written, spoken, and visual channels. With proper communication, you can convey your message effectively, and the right people hear it. In marketing, communication is about sharing information about your company and products with potential customers. This can be done through traditional advertising, social media campaigns, and word-of-mouth. A strong understanding of both the technical and non-technical aspects of communication will help you effectively reach out to your target audience. Example: Myntra – The Fashion Powerhouse 1. Customer Myntra not only sells apparel to the customer but has created a fashion ecosystem keeping its customer at the epicentre. It creates fashion experiences based on trends, personal style preferences, and seasons. The tone of the brand focussing on bringing relevance and identity. 2. Cost Myntra goes beyond offering discounts to its customers – it provides options of affordability, post-purchase guarantee on return and exchange, and VIP tickets for added discounts that do not go unnoticed. To the Indian consumers, cost is not only about the price but also an emotional value of added worth. For example, Fashion forward under 999. 3. Convenience Through optimised shopping journey via an app, Myntra has revolutionised the quick buy in apparel industry. From express delivery where apparel arrive in less than 24 hours to 30-min quick delivery, a single-tap provides a zero-friction shopping to its audience. 4. Communication Communication of Myntra is immersive, lifestyle-based, and omnichannel. It doesn’t promote but talks with the audience through collaboration and timing. Push notifications and targeted emails based on user behaviour, wish-list, and abandoned cart. Influencer marketing strategies through relevant stars of the industry and Instagram influencers. Event-based marketing like ‘end of season sale’ to create buzz. Benefits of 4C Model of Marketing Mix The 4Cs, or the four pillars of the marketing mix, are a modern twist on the traditional 4 Ps. These principles focus on customer value, convenience, communication, and cost-efficiency. As a result, marketing campaigns must be designed around customer value. The 4C model of marketing helps businesses of all sizes compete with each other. By understanding the needs of your target audience, you can offer better products and services tailored to their needs. As a result, your sales will skyrocket. By incorporating the 4Cs model into your marketing communications, you’ll be more likely to receive good customer feedback and improve your brand’s image and reputation. You’ll be able to measure individual communications against brand policies and guidelines and devise slogans based on your results. Aim to create a clear brand image by following these four principles. You’ll be amazed at the difference it makes. It encourages creativity and collaboration. Creative thinking, the building block of the modern world, is integral to many skills, including originality, mental flexibility, and communication. The 4Cs model is not only fun, but it also fosters healthy emotional development. In the marketing mix, the 4Ps traditionally have a place, but modern consumers demand that retailers cater to their needs. With increasingly busy lifestyles and lack of time, retailers are under pressure to cater to these demands. In addition to the 4Ps, they must consider their customers’ perspectives. The 4Cs approach focuses on customers and a direct line of communication between the customer and brand. Ultimately, it makes it possible to create a brand that is a customer’s first choice. Brush up your Marketing Skills with an Online MBA in Marketing Online MBA programs are offered by many colleges and universities around the world. They are designed for students who want to advance their careers by gaining more specialized knowledge and skills. Students who complete an online MBA program can use their new skills to work in various industries, including business, marketing, finance, IT, or other fields. Online MBA programs typically offer courses focusing on business aspects, such as marketing strategy or finance. Students may also choose to specialize in one topic, such as marketing analytics or digital marketing. Online MBA courses offer flexibility that can’t be found in traditional classroom settings. While classes may be scheduled according to your convenience, you can efficiently work around your daily responsibilities. An online MBA is an excellent option if you have the motivation and dedication to succeed. One of the most popular platforms for online MBA programs is Online Manipal, the online platform of Manipal. Manipal University Jaipur is a NAAC A+ accredited institution that offers UGC-entitled MBA programs in various specializations. Students can choose a specific program focus based on their professional goals. Online Manipal provides affordable access to top-notch e-learning material including Coursera courses. The programs are designed to equip students with the skills and knowledge they need to succeed in their prospective careers. You can take advantage of its proven record of success by earning a fully accredited degree. If you would like to pursue two specializations, you can enrol in online MBA with dual specialization from Sikkim Manipal University. Learners can choose from Finance, HR, Systems, and Operations & Supply Chain Management along with the mandatory Marketing specialization. Get ready to become expert in two management fields with this MBA program. Other helpful articles: Why choose an MBA in Marketing? Guide to get a job in marketing sector Conclusion A marketing mix is a tool for promoting the products and services of a business and should be used by all companies that wish to be successful in the market. To be effective, it has to be implemented and managed to generate the maximum possible return on marketing investment. The 4C model cannot be applied to every type of business and market. However, it is vital to understand the model’s limitations when trying to use it for your business. By understanding these limitations, you can make more informed decisions on how best to implement the 4C model of marketing mix in your business and market. Frequently Asked Questions 1. Who developed 4Cs of marketing? The 4C marketing concept was developed by Robert F. Lauterborn in 1990 in response to the needs of modern customers and the limitations of the 4Ps model. 2. How to use the 4Cs of marketing in business? Perform thorough market research on customer and collect feedback. Consider the total cost invested by the customer in terms of time, effort, and emotions. Make the purchase cycle seamless and convenient. Focus on omnichannel communication. 3. What is the difference between 4Cs and 4Ps of marketing? The 4Ps focusses on business: Product, Price, Place, and Promotion whereas the 4Cs is more customer-centric: Customer needs, Cost (including price, time, and efforts), Convenience, and Communication through which customer is reached out to. 4. Does 4Cs of marketing mix help small businesses? Yes, the 4Cs model is an evolved form of 4Ps focused on customer needs rather than business solely. It encourages in organic engagement and value-driven strategic decisions.
BCom vs BBA: What to Choose after 12th? Scope, Jobs, Salary and Electives Choosing the right degree option, right after completion of their 12th can be a challenging task for students. One should make an informed decision by weighing in many factors as it is a crucial decision that defines your career trajectory. BCom and BBA are the two most common choices that students are usually presented with after their 12th. BCom offers a comprehensive understanding of commerce, economics, and finance while online BBA program focuses on business management and administration. The career prospects vary too. BCom graduates often find themselves in roles like accountancy, banking, or finance, while BBA graduates lean towards managerial positions. This article delves into each degree, its scope, career prospects, and higher education possibilities. What is BBA? Bachelor of Business Administration (BBA) is an undergraduate program that focuses on business management and administration. It provides students with a comprehensive understanding of various facets of the business world, including marketing, finance, human resources, and entrepreneurship. The BBA course duration is typically 3 years and is divided into 6 semesters. Check out our Online BBA program and give your career a boost. What is BCom? Bachelor of Commerce (BCom) is an undergraduate program that offers a broad foundation in commerce-related subjects, including accounting, finance, economics, and business management. It typically spans three years which is divided into 6 semesters. Know more about B.Com course details. BBA Vs BCom Scope BBA BBA offers a wide range of opportunities and a strong foundation in business-related disciplines. Diverse career options: BBA graduates are well-equipped to pursue careers in various industries such as finance, marketing, human resources, and operations. Entrepreneurship: BBA programs often include coursework in entrepreneurship, making it an ideal choice for aspiring entrepreneurs. Managerial skills: The curriculum emphasizes developing leadership and managerial skills, which are valuable in any organization. Global perspective: BBA programs often incorporate international business concepts, preparing graduates for global careers. BCom Graduates with a BCom can pursue careers in various sectors, including accounting, finance, banking, marketing, and business management. They are equipped with skills in financial analysis, accounting principles, and business operations, making them valuable assets in both private and public organizations. BCom graduates can also choose to further their education through postgraduate programs like Master of Commerce (MCom) or Master of Business Administration (MBA) to specialize further and enhance their career prospects. Career Options After BBA and BCom Both BBA and BCom graduates are eligible to get jobs in finance, marketing, management, and public service fields, which are of various sectors. Here we are exploring BBA vs BCom job opportunities. Top Jobs After BBA Sales & marketing manager They are responsible for leading a team of professionals who are involved in the sales and marketing activities of an organization. They must track market developments, develop marketing opportunities, create strategies, set up sales plans and ensure they’re implemented. They must possess in-depth knowledge and understanding of sales and marketing and have effective communication and leadership skills. Management consultant Management consultants help an organization solve issues, maximize the growth of a company and improve business performance. They perform quantitative and qualitative analysis to drive proposed solutions to various issues within the company. They can work in various sectors like banking, healthcare and engineering. Business development manager They are responsible for contacting potential clients and developing a strategy focused on financial gain. They identify new markets and satisfy customer needs. They keep a record of sales, revenue, invoices etc. They set goals for the development team and ensure the business is growing. Operations manager An operation manager is a key part of the management team. They oversee the operational activities of an organization such as recruitment, training, and other day-to-day operations. They also oversee financial planning, management, budgets, product delivery and strategy. Product manager Product managers are go-to people for a product. They identify customer needs and the larger business objectives that need to be fulfilled and build a strategy. They are heavily involved in a wide range of responsibilities like planning, delivery, and marketing throughout the product life cycle. They prioritize customer needs, work with sales and marketing teams and define the product vision. Find out more about the skills required for a career in product management. Read more- Top career options after BBA Top Jobs After BCom Accountant An accountant is required in every organization, irrespective of which sector you choose. An accountant is responsible for making critical financial decisions for the company by collecting, tracking, and correcting the company’s finances. They are also responsible for financial audits, and ensuring that the organization’s financial records are accurate. Financial analyst The job of a financial analyst involves analyzing financial data, analyzing past results, identifying trends, and making recommendations for improvement. They are also responsible for evaluating the financial performance of the company and maintaining a strong financial analysis foundation creating forecasts and models. Business manager A business manager must oversee the activities and performances of other workers, hire and train new employees, and ensure that each department in the company is contributing to financial goals. They also ensure whether there are enough resources for workers and prepare reports for the management. Investment banker An investment banker is responsible for raising capital for businesses and individuals by issuing debt and selling equity. They develop various financial models to value debt and equity, mergers, acquisitions and capital-raising transactions. They also develop relationships with new clients to expand business. Financial risk manager A financial risk manager is responsible for identifying threats to assets of the company, analyzing business risks and offering a solution. They must possess knowledge in managing financial risks and work with banks, insurance companies and accounting firms. They work in various fields from financial services to marketing. Skills Developed After BBA and Bcom The following are some of the primary skills that students usually learned when they did their BBA and BCom courses, which are beneficial for them to flourish in different professions. BBA Analytical skills As part of your education, a BBA degree requires you to complete a lot of analysis. You will also master sophisticated analytical software, which is now a necessity for most management roles. Presentation skills Making presentations is an essential aspect of BBA degree programs and all related jobs. Presentations are a common and efficient form of visual communication in business. Accounting skills As part of the BBA program, you will learn about all company operations, including accounting. To succeed, you must be naturally gifted with numbers. Management: BBA graduates learn fundamental principles of management, including organizational behavior, resource allocation, and project supervision. Financial acumen: BBA students gain a strong foundation in finance, accounting, and economics, enabling them to understand financial statements, perform financial analysis, and manage budgets effectively. Marketing skills: Understanding consumer behavior, market research, and marketing strategies is essential in various business roles. BBA programs often include coursework in marketing. Entrepreneurial mindset: Many BBA programs foster an entrepreneurial mindset, encouraging graduates to think creatively, take calculated risks, and explore opportunities for innovation and entrepreneurship. BCom Computer skills All professional learning, including BCom, is now computer-based. You must be adept in the use of computers and other software programs that will benefit you in your studies. Accounting skills Accounting is a vital component of BCom. There are several jobs in accounting to explore after a BCom degree, so it is important to acquire accounting skills. To thrive in your job, you must be strong with numbers. Taxation skills Another vital element in BCom is taxation. You must have a strong knowledge of the country’s tax system, including laws and regulations and their applications. Tax knowledge will offer you a variety of professional opportunities. Analytical skills Analyzing figures, laws, and regulations, as well as utilizing analytical software, are significant parts of the course and professions, therefore you must be able to do analyses. Research skills BCom is a theoretical subject that necessitates extensive investigation. To perform well in the course, you must have solid research skills. You may be interested to know about the skills required for a BCom fresher. Higher Studies After BBA and BCom Upon finishing one’s BBA or BCom, students have the option of taking a number of postgraduate courses which will help them to learn more and greatly improve their career path in the future. After BBA BBA graduates who wish to further their education and expand their career prospects can consider various postgraduate options. Here are some common paths they can pursue: Master of Business Administration (MBA): Pursuing an Online MBA is a popular choice, as it provides advanced business knowledge and can lead to higher-level management positions. Master of Science in Management (MSM): This program focuses on advanced management concepts and is suitable for those seeking specialized knowledge. Master of Human Resource Management (MHRM): Ideal for those interested in specializing in human resources. Master of International Business (MIB): Suitable for those who want to focus on global business and international markets. Master of Finance (MFin): For individuals interested in finance and investment management. Master of Marketing (MM): Designed for those aiming to specialize in marketing and branding. After BCom BCom graduates seeking to enhance their qualifications and career prospects can consider pursuing higher studies. Here are some common postgraduate options: Master of Commerce (MCom): Provides in-depth knowledge in commerce-related subjects and is an ideal choice for those looking to specialize further. Master of Business Administration (MBA): An MBA can open doors to leadership roles and offers a broader understanding of business management. Chartered Accountancy (CA): Ideal for those interested in pursuing a career as a chartered accountant. Certified Management Accountant (CMA): Focuses on management accounting and financial management. Company Secretary (CS): For those interested in legal and corporate governance aspects of businesses. Master of Finance (MFin): Suitable for individuals looking to specialize in finance and investment. Eligibility for BBA and BCom 10+2 from a recognized National or State board institution 10+3 diploma from a recognized national or state institute At least 45% marks in aggregate in 10+2 / Diploma (40% for reserved categories) (The above information is based on eligibility criteria for online BBA and BCom programs at Manipal University Jaipur) Read more about Common Universities Entrance Test (CUET) examination details. Course Curriculum: BCom Vs BBA Course curriculum BCom BBA Semester 1 General English Economic theory Fundamentals of accounting I Business organization Principles of business management Communication skills & personality development Organizational Behavior Business environment Marketing management Computer fundamentals Semester 2 Computer awareness & internet Marketing management Fundamentals of accounting II Business law Fundamentals of entrepreneurship & innovation Economic environment in India Business communication Financial accounting Human resource management Quality management Retail management Semester 3 Business communication Financial management Cost accounting Business statistics Financial statement interpretation Legal & regulatory framework Quantitative techniques for management Research methodology Financial management Advertising & sales Semester 4 Indirect taxes Corporate finance Corporate accounting Environmental science Human resource management Business strategy Management information systems Management accounting Environmental science International marketing Rural marketing Semester 5 Management accounting Investment options and mutual funds Money & banking eCommerce International trade & finance Consumer behavior Business analytics Elective- General management Elective- Retail management Semester 6 Entrepreneurship development Principles & practice of auditing Business environment Direct taxes Dissertation Customer relationship management Digital marketing Elective- General management Elective- Retail management BBA vs BCom: Top Specializations Offered BBA SpecializationsBCom Specializations Finance Marketing HR International Business Banking & Insurance Digital Marketing Entrepreneurship and Family Business Logistics & Supply-Chain Hospitality Sports Management Data AnalyticsRetail and E-commerce Accounting & FinanceEconomics Investment Management Banking & Insurance Financial Markets Computer ApplicationsE-Commerce Business Analytics BBA vs BCom Salary BBA Salary Prospects Job Profile Average Salary (INR) Marketing Executive ₹1.4 Lakh – ₹6.5 Lakhs per year Financial Analyst ₹2.2 Lakhs – ₹13.3 Lakhs per year Executive Assistant ₹1.8 Lakh – ₹12 Lakhs per year HR Generalist ₹2.2 Lakhs – ₹6.5 Lakhs per year Business Development Executive ₹3L – ₹6L/yr Senior Business Analyst ₹9L – ₹17.0L/yr BCom Salary Prospects Job Profile Average Salary (INR) Personal Financial Consultant ₹1.2 Lakh – ₹8.5 Lakhs per year Banking and Finance Officer ₹15K – ₹25K/month Investment Analyst ₹3 Lakhs – ₹33 Lakhs per year Accountant ₹15K – ₹30K/month Tax Consultant ₹5L – ₹7L/yr Financial Controller ₹7.8 Lakhs – ₹57.2 Lakhs per year BBA vs BCom: Which is Better? The best solution for you depends solely on your goals — there’s no single best choice for everyone. If You Value… Better Pick Why Managerial & leadership exposure from day one BBA Skill-packed curriculum, live projects Depth in accounting & finance, CA/CFA aspirations BCom Strong theoretical base, exam exemptions Creative marketing or startup ambitions BBA Covers branding, entrepreneurship Public-sector & competitive exams (SSC, banking) BCom Commerce knowledge aligns with exam syllabi The Online Manipal advantage Online degrees are definitely the way forward in today’s world. Be it flexibility, accessibility, or cost-effectiveness, there are several factors that have made online degrees more desirable. In that sense, pursuing a degree from top universities like Manipal University Jaipur (MUJ) and Manipal Academy of Higher Education (MAHE) through the Online Manipal platform can secure your future. MUJ’s online BCom degree is designed to build competencies required in the field of commerce. On the other hand, the online BBA program is attuned to the latest pedagogy and prepares you for many contours your professional life might take. So, make the right decision for a bright future in these in-demand programs. Both these online undergraduate programs come with a plethora of exceptional benefits. Students can apply for scholarships, avail easy financing options for fee payment, access live as well pre-recorded lectures, online learning materials, attend webinars from industry experts, and get placement support Frequently Asked Questions on BCom vs BBA 1. Is it possible to pursue an MBA after BCom? Absolutely! The majority of the top B-schools have a BCom degree as a requirement; if you have a solid quantitative base, there will be an advantage in the areas of finance and analytics (electives). 2. Is it necessary to have mathematics as a subject in BBA? It is not necessary in all colleges, however, institutions may expect 10+2 student who major in maths or have statistics as one of the subjects for getting admission in their BBA programs. 3. Which degree is better for government jobs? Both are accepted, but BCom aligns closely with SSC-CGL, banking exams and accounts officer roles. 4. Do BBA graduates earn more than BCom graduates? Salary is based on employee’s job position, industry, and professional expertise. Both qualifications provide a high salary level and career growth
Mastering the 7Ps of marketing mix: Comprehensive guide to get successful Lacking a clear marketing strategy? Struggling to price competitively without losing on the profit? Having a hard time reaching your target customers? If the above-mentioned challenges are something that you go through day in, day out, in your marketing team, then it is time to patch up your marketing strategy. And the best way to do it is to relook the 7Ps of your marketing mix. This blog will take you along with the marketing mix, its evolution, importance and shed some light on the marketing degrees offered by Online Manipal to identify and understand the same. Let’s begin. New got newer: Experience the revamped Online Manipal website What is a Marketing Mix A marketing mix is nothing but the formula to deliver the right product to the right people at the right time and at the right price. It is a collective set of controllable elements that help the organizations to influence and meet the needs of their customers leading to strategic decision making. This is the best approach that companies can incorporate when it comes to launching new products or revisiting the existing ones. The 7Ps of marketing concept was established by E. Jerome McCarthy in the 1960s. The 7Ps comprise Product, Price, Place, Promotion, People, Process, and Physical evidence. Though initially the mix included only 4 P’s, with the rise of the digital age, marketeers have identified and included two more which makes it now the 7P’s making the marketing mix more comprehensible. The Evolution: From 4Ps to 7Ps The 4Ps of marketing primarily were made for physical products and never really created an impact on the marketing services. Hence as the service industry expanded, marketers perceived components like customer service, the delivery process, and the physical cues that form outlook were just as important as the product itself. This upgraded version played a major role in providing companies with a deeper understanding of their products and how the customer’s needs can be addressed effectively. Thus, the modernized 7Ps model offers a more holistic and customer-focused approach, especially tailored to service-oriented and tech-savvy businesses. What are the 7 Ps of marketing mix? Product, Price Place, Promotion, People, Process, and Physical evidence are the 7 Ps of marketing mix. The same mix can also be considered for online marketing mix as well. Below we are discussing each P and how it contributes to effective marketing strategies. 1. Product The first P, Product, refers to the goods or services that a business offers its customers. In other words, the product is the physical or intangible offering that a business sells to its customers. The Product element of the 7Ps covers product design, quality, features, and packaging. To execute successful marketing, businesses must understand their target market and ensure their products align accordingly. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. Features and benefits: What the product offers and how it benefits the customer. Quality: The standard of the product. Branding: The identity and image of the product. Variety: Different versions or models available. Packaging: How the product is presented and protected. Services: Additional services like warranties or customer support. 2. Price The Price element of the 7Ps covers the cost of goods or services. The price is the amount of money that customers pay for a product. It is important to set a price that is both competitive and profitable. A study by McKinsey found that businesses that set prices based on value are more likely to be successful. Pricing strategies, such as discounts, bundling, and dynamic pricing, can significantly impact consumer behavior and shape purchase decisions. Different pricing strategies can also help businesses appeal to different demographics, such as premium pricing for luxury goods. As per a study by Nielsen, 70% of consumers are more likely to buy a product if it is priced competitively. According to IBM Institute for Business Value research report, half of consumers are willing to pay a premium for sustainability. Furthermore, discounts and deals are considered essential factors in driving consumer behavior. Pricing Strategy: Methods like penetration pricing, skimming, or competitive pricing. Discounts and Allowances: Special offers, trade discounts, or seasonal pricing. Payment Terms: Options for payment, such as credit terms or installment plans. Price Sensitivity: How changes in price affect customer demand. Check out Maslow’s Hierarchy of Needs 3. Place The Place element of the 7Ps refers to the distribution channels of the business. It can be a physical store, an online store, or a combination of both. The goal of this P is to make the products easily accessible to customers. As per a Deloitte study, shoppers are increasingly utilizing both online and offline shopping methods, often during the same shopping journey, in order to locate desired products at the optimal price point and utilizing the most convenient fulfillment method for their needs. Distribution Channels: How the product reaches the customer (e.g., retail, online). Market Coverage: The extent of market presence (intensive, selective, or exclusive distribution). Logistics: Transportation, warehousing, and inventory management. Location: Physical locations where the product is sold. 4. Promotion The Promotion element of the 7Ps pertains to the communication strategies employed to make potential customers aware of and attracted to the product. The various marketing channels used for promotions include advertising, public relations, sales promotion, and other channels through different media. A successful promotion strategy must align with the target audience and ensure the message is simple, and the content is visually appealing. A study by the Content Marketing Institute found that 80% of businesses use content marketing to promote their products and services. A study by HubSpot found that businesses that use social media marketing are more likely to achieve their marketing goals. Advertising: Paid promotions through various media channels. Sales promotion: Short-term incentives to boost sales (e.g., coupons, contests). Public relations: Managing the public image and media relations. Personal selling: Direct interaction between sales representatives and customers. Digital marketing: Online marketing strategies including social media, SEO, and email marketing. 5. People The people are the employees, customers, and other stakeholders who interact with a business. It is important to create a positive and memorable experience for these people. For example, ensuring customer service representatives respond politely and efficiently impacts customer satisfaction levels. A study conducted by Qualtrics and ServiceNow revealed that 80% of customers said they have switched brands because of poor customer experience. On treating internal people, an overwhelming 71% of employees in India are extremely or very concerned about being overlooked for career advancement opportunities as against 21% globally. This underscores the need to plan for robust and transparent talent recognition processes, finds a PwC study. Employees: Staff involved in delivering the product or service. Customer Service: Support provided to customers before, during, and after purchase. Training: Ensuring employees have the necessary skills and knowledge. Customer Interaction: How employees engage with customers. 6. Process The Process element of the 7Ps refers to the procedures and steps involved in delivering a product or service to the end-user. It is important to streamline the process and make it as efficient as possible. A study by the Aberdeen Group found that businesses that streamline their business processes are more likely to improve their customer satisfaction. In a Salesforce survey, 80% of customers say the experiences provided by a company are as important to them as its products and services. Moreover, a McKinsey study indicates that businesses that use data analytics to improve their business processes are more likely to be successful. Service delivery: Steps involved in delivering the product or service. Efficiency: Streamlining processes to reduce costs and improve quality. Customer experience: Ensuring a smooth and satisfactory experience for the customer. Technology: Tools and systems used to enhance processes. 7. Physical Evidence Lastly, the Physical Evidence element of the 7Ps refers to the tangible aspects of a product, including packaging, branding, and more. Ensuring the tangible aspect of a product aligns with the customer’s perception of the brand is essential in setting the business apart from competitors. As per National Retail Federation data, 72% of consumers are more likely to shop at a store that has a positive physical environment. An Epsilon research indicates 80% of consumers are more likely to make a purchase if brands offer them personalized experiences. Environment: The physical setting where the service is delivered. Tangible Cues: Physical items that support the service (e.g., brochures, uniforms). Online Presence: Website and digital footprint. Branding Materials: Logos, signage, and other visual elements. Types of Marketing Mix Below are the different kinds of marketing mix that businesses should be aware of. Traditional Marketing Mix The Traditional Marketing Mix, infamously known as the 4Ps—Product, Price, Place, and Promotion—has long been the bedrock of marketing strategy. It provides directions to firms in crafting the right product, setting an appealing cost, narrowing down the best distribution channel, and devising marketing plans that pull focus. Whether setting in motion a new gadget or opening a local café, this mix ensures that the foundation is set and the message hits home with the right audience. Extended Marketing Mix As marketing evolved, so did its strategy. The Extended Marketing Mix takes the authentic 4Ps and builds upon three more: People, Process, and Physical Evidence. These inclusions are particularly applicable for service-based businesses. A saloon, for instance, flourishes not just on the services provided, but also on how warm and approachable the staff are, how seamless the consultation process is, and even the soothing interior that sets at ease and makes one feel that they’re in the right place. It’s more of a 360-degree view of what influences the customer’s journey. Services Marketing Mix Marketing services is a different ballgame, and the Services Marketing Mix confronts that barrier. It places stronger focus on intangibles like client engagement, loyalty, and fostering connections. For a customer choosing between two skincare brands, it’s not just about —it’s about how they’re treated, how responsive the staff are, and how easy it is to access services. This mix helps businesses fine-tune those crucial moments that build lasting impressions. Customer-Centric Model The Customer-Centric Model turns around the traditional approach by prioritizing the customer not the product as the focus of every choice. In lieu of seeking, “How do we convince buyers?”, businesses now ask, “What does the customer really value?” This approach counts on facts, empathy, and attentive listening to design a fix that feels customized. Companies that adopt this method often enjoy stronger allegiance because their customers feel seen and valued. Digital Marketing Mix In today’s hyper-connected world, the Digital Marketing Mix is the amalgamation of marketing strategy into the digital landscape. It refines the traditional components to platforms like social media, email, websites, and search engines. Brands use it to present content, analyze user activity, and interact with audience on demand. Whether it’s a targeted Instagram ad or an insightful blog post, this mix helps businesses stay agile, responsive, and visible in a space where trends change by the hour. Check out our trending Online MBA in Marketing program from Manipal University Jaipur (MUJ) and advance your marketing career. You may also like to know these concepts – 4 A’s of marketing and 4 Cs of marketing. Importance of the 7Ps of marketing mix The 7 Ps of marketing is a crucial concept for businesses to understand and implement in their marketing strategies. Each element plays an essential role in ensuring a successful marketing mix that aligns with the target audience and business goals. Listed below are the four important Understand the needs of their customers. The 7Ps help businesses to identify the needs of their target market and develop products and services that meet those needs. It can help businesses improve customer satisfaction levels, differentiate themselves from competitors, set realistic marketing goals, and maximize the effectiveness of their marketing budget. Develop a competitive strategy. The 7Ps help businesses to develop a competitive strategy by identifying the strengths and weaknesses of their competitors. Through this, organizations can determine areas that need improvement and optimize their marketing strategies to achieve better results. For example, a business might realize that their product pricing is higher than their competitors, leading them to reevaluate their pricing strategy to improve sales. Execute successful marketing campaigns. The 7Ps on online marketing help businesses to execute successful marketing campaigns by ensuring that all of the elements of the marketing mix are aligned. Incorporating relevant stats and figures into marketing campaigns can improve a business’s authority on the subject and improve search engine ranking. Utilizing keywords that potential customers might use when searching for products or services can also improve SEO ranking and increase visibility. Increase sales and profits. By using the 7Ps of marketing, businesses can increase sales and profits. Ensuring that the employees are trained in customer service and maintaining efficient processes can improve customer satisfaction levels and increase customer retention rates, that eventually turn into profits. How to use the 7Ps of marketing mix The 7Ps of marketing can be used to plan and execute marketing campaigns for any type of business. Here are some tips on how to use the 7Ps: Start with the product: The product is the foundation of your marketing strategy. Make sure that your product is well-designed, high-quality, and meets the needs of your target market. Set a competitive price: The price of your product should be competitive with other products in your market. You should also consider the value of your product when setting a price. Choose the right place: Where you sell your product will have a big impact on your sales. You need to choose the right channels to reach your target market. Promote your product: You need to let people know about your product if you want them to buy it. Use a variety of marketing channels to reach your target market. Focus on the people: The people who interact with your business are the most important factor in your success. Make sure that you provide them with a positive and memorable experience. Streamline the process: The process of buying and using your product should be as easy and efficient as possible. Make sure that your website is easy to navigate and that your customer service is responsive. Create physical evidence: The physical evidence of your business should create a positive impression on customers. This includes the physical environment, the branding, and the customer service. Online MBA: Optimal choice for advanced marketing strategy Online Manipal curates online MBA courses from top-notched institutions such as Manipal Academy of Higher Education (MAHE), and Manipal University Jaipur (MUJ). Marketing is one of the specializations in both these online postgraduate programs in management. These online MBAs in marketing help students learn all basic and advanced concepts in marketing. Online MBA in Marketing curriculum at Manipal University Jaipur Semester 1 Semester 2 Semester 3 Semester 4 Management Process and Organizational Behavior Production and Operations Management Research Methodology Strategic Management and Business Policy Business Communication Financial Management Legal Aspects of Business International Business Statistics for Management Marketing Management Sales Distribution and Supply Chain Management Management Business Leadership Financial and Management Accounting Management Information System Consumer Behavior Services Marketing and Customer Relationship Management Managerial Economics Operations Research Retail Marketing Advertising Management and Sales Promotion Human Resource Management Project Management Marketing Research E-Marketing International Marketing Know more about the admission process to enroll in an online degree at MUJ. Online MBA in Marketing curriculum at Manipal Academy of Higher Education Semester 1 Semester 2 Semester 3 Semester 4 Managing People & Organizations Financial Management Management Accounting Entrepreneurship and Innovation* Financial Reporting & Statement Analysis Marketing Management Legal Aspects of Business Sustainability Managerial Economics Strategic Management Consumer Behavior Sales & Distribution Management Business Statistics IT for Business Digital Marketing Marketing Analytics Business Communication Business Leadership Services Marketing and Customer Relationship Management Integrated Marketing Communication Research Methodology Minor Project Capstone Project Find out the admission process to enroll in an online MBA at MAHE. Online MBA in Marketing curriculum at Sikkim Manipal University Semester 1Semester 2Semester 3Semester 4Principles of Management and Organizational BehaviorQuantitative Methods in ManagementProject ManagementBanking and Insurance ManagementMarketing ManagementHuman Resource ManagementBusiness StrategyMarket ResearchAccounting for ManagersFinancial ManagementConsumer Behavior and Advertisement & Brand ManagementService Marketing & Global MarketingBusiness EconomicsProductions and Operations ManagementRetail and Distribution Management and Supply Chain ManagementSpecialization IIBusiness CommunicationResearch Methodology and Statistical TechniquesSpecialization IISpecialization IILegal Aspects of BusinessGlobal Economic Environment and PolicySpecialization IIProject WorkComputer Application in ManagementManagement Information Systems Learn more about online MBA marketing syllabus. Mode of learning for online MBA Lectures, assignments, projects, and any other research work at Manipal University Jaipur are all done in English All programs are entirely accessible over the internet on an advanced learning management system (LMS) The LMS is used for teaching and assignment submission; credentials are given at the time of enrollment Students can access live webinars, doubt courses, guest sessions and reading materials at any time In their semester or final examinations, students must earn at least a 40% aggregate score Read more on learning methods of online degree programs. Conclusion The 7 Ps of online marketing is an essential framework that can help businesses design effective marketing strategies and achieve their marketing goals. It provides businesses with a comprehensive approach to marketing, ensuring that each element aligns with the target audience and business goals. Understanding the importance of each element and incorporating relevant statistics and figures can improve authority on the subject, search engine ranking and achieve better marketing results. An online MBA in marketing will help acquire advanced skills in marketing to achieve professional success. FAQs What are the 7Ps of marketing? The 7Ps of marketing are Product, Price, Promotion, Place, People, Packaging, and Process. What is a product mix? Product mix is the comprehensive understanding of list of products and services offered by a business. What are the 7Cs of marketing? The 7Cs of marketing are Customer, Cost, Convenience, Communication, Content, Community, Credibility. Are all the 7Ps relevant today? Yes, especially for service-based and customer-driven industries in both digital and physical markets.
Business Communication: Definition, Importance, and How to Improve It Effective business communication involves exchanging information both within an organization and with individuals outside of it. This type of communication fosters interaction between employees and management to achieve common goals while streamlining organizational procedures and minimizing mistakes. To improve your business communication abilities, it’s essential to enhance your communication processes within and outside of your organization. This blog aims to raise awareness about the importance of effective business communication and provide tips for improving communication skills and processes in the workplace. Check out our wide range of online MBA courses offered by prestigious universities at Online Manipal. Definition of Business Communication The Business Communication book, published in 2004 as part of Harvard Business Essentials, defined business communication as follows: “No matter whether it is written or verbal, it is the instrument through which business speaks to its consumers. It is the mechanism by which management influences its employees and guides their activities. It is also the means by which the employees provide information and feedback, which are necessary to the management to take smart decisions. Organizations which carry out clear, meaningful and effective communication with clients, employees, share-holders, creditors and the public have better chances of building reliable relationships and can count on good cooperation.” Business Communication (2004) Some other definitions of business communications are – Prof. J. Haste stated that when communication occurs between two or more business people for effective organization and administration of business, it is considered business communication. Raymond Lesikar views business communication as a process or activity that enables individuals to collaborate and work together. According to W.H., business communication is exchanging business-related views, ideas, and news among the related parties. Ricks and Gow defined business communication as a system that affects change throughout the whole organization. Types of Business Communication Internal Business CommunicationAnything that is sent from a subordinate to a manager or someone higher up the organizational hierarchy is considered to be this form of business communication.Lateral Business CommunicationCommunication among coworkers in the workplace is referred to as lateral communication. This could be interdepartmental communication or even departmental business.External Business CommunicationAny communication that deals with clients, potential clients, vendors, or partners is considered external communication. Read more on essential skills to succeed in a management profession. An organization uses various communication techniques, including face-to-face meetings, phone calls, text messages, and other conventional forms of writing. There are several forms of corporate communication to take into account, which might change your tone or substance. Internal business communication Internal business communication refers to communication between members of an organization. Both formal and informal communication are included in this conversation. Internal communication also includes many departments that communicate with employees through various channels. Internal communication should be effective since it is an important means of viewing and representing organizational concerns. Effective internal business communication can boost employee job satisfaction, productivity, and efficiency while minimizing grievances and boosting revenues. Lateral business communication The importance of business communication between co-workers, whether verbal or written, is referred to as lateral or horizontal communication. This can involve inter-departmental communication or communication across departments, as well as communication between persons of the same or similar status within a corporation. This communication is essential to accomplish intended objectives. As a result, this communication occurs among personnel with equivalent hierarchy levels. Horizontal or lateral communication is essential for seeking cooperation and mutual support to achieve the functional effectiveness of distinct organizational units. External business communication External business communication refers to interactions with people outside of the organization. These people can be clients, stockholders, suppliers, partners, regulatory organizations, etc. Email, ads, brochures, newsletters, content marketing, and other forms of external communication are common. External communication aims to facilitate communication among various organizations or entities. Know more about the career options in marketing communication. Roles of Business Communication The effectiveness of corporate communications affects a company’s ability to succeed. Communication is considered the lifeblood of business because of this. Here’s how important effective communication is: Top to bottom Top-to-bottom communication is an organizational communication approach in which information flows from senior management. When major business choices are taken at the highest levels, businesses require an efficient method of communicating the decision throughout the organization. As a result, many firms adopt top-to-bottom communication to guarantee that information flows freely from senior management to IC-level personnel. When done correctly, top-to-bottom communication can be incredibly effective. At its best, it may break down silos and give team members the confidence they need to succeed in the organization. At worst, it can hinder production and push staff to conform to an excessively hierarchical organization. Peer to peer A lot of our daily work depends on having a good connection with our co-workers. Yes, having a good relationship with your boss is crucial, but some of us may go days without speaking to them. Being able to successfully interact with our colleagues assists us in getting our duties done by answering questions, exchanging information, and providing feedback. Not to mention that excellent communication can increase workplace fun and vitality. Bottom to top It is an organizational communication strategy in which information is disseminated throughout the corporation from lower-level managers and team members. While bottom-up communication is not as prevalent as top-down communication, it can be incredibly effective. It not only allows employees to contribute to higher-level decision-making, but also allows them to give feedback and have confidence that it will be forwarded to senior management. You may be interested to know about key soft skills to excel in your professional life. Why is Business Communication Important? The following points demonstrate the importance of business communication in an organization – Democratization Voices of otherwise minority populations are more equitably represented in organizations that contain democratic decision-making aspects. The strategy firms use in decision making is just as essential as the decision itself. Look for ways to enhance and foster a planning culture based on enterprise-wide information sharing and data-driven communication from top to bottom. Boost motivation and morale Business communication is critical in enhancing employee efficiency. Different plans and policies, essential issues, organizational goals, and so on are described to employees through communication, which improves their knowledge and makes them more efficient in performing their responsibilities. To build a better relationship Communication enables workers and management to express their thoughts and requirements. Healthy labor relations are critical to the success of any firm, and it helps sustain peace in this situation. Job satisfaction Effective, fair and easy communication improves mutual connection and understanding between employees and management. This contributes to higher satisfaction levels among employees who work hard to attain their objectives. Higher productivity Effective business communication boosts employee productivity by encouraging teamwork. It fosters an environment of trust and understanding among employers and employees. Cooperation with employees and understanding their wants and desires are required for effective communication. Employees can complete their responsibilities more successfully and efficiently this way. Furthermore, excellent communication reduces the possibility of making mistakes during their task. For efficient functioning of the business Managers’ operational efficiency improves as a result of effective communication. With fair communication, managers can accomplish many managerial activities, such as planning, directing, organizing, controlling, and so on. Furthermore, effective leadership can take place if communication is effective. A proper and smooth company communication system is required for qualitative leadership actions. Helps in decision making Effective decisions necessitate current knowledge. Using good communication, managers can get information from various sources and use it to make sound decisions. Proper planning Organizations may develop excellent plans and policies through effective business communication. These strategies and policies must be based on accurate information. Managers must communicate policies and plans within the organization to implement or execute them on time. They can convey strategies and policies to internal and external stakeholders through effective communication. Minimize conflicts Different business parties can exchange information more smoothly with excellent communication. As a result, there are fewer conflicts, debates, and disagreements between them. You would like to read top 10 blogs on management. Business Communication Channels Business communication involves various methods and channels through which information is exchanged within an organization and with external stakeholders. Here are some common methods of business communication: Email: Electronic messaging for formal written communication and document exchange within and outside the organization. Face-to-face meetings: In-person gatherings facilitating direct communication, ideal for discussions, decision-making, and collaboration. Video conferencing: Virtual face-to-face communication using technology, enabling real-time interaction for remote teams or clients. Telephone/Conference calls: Voice-based communication over the phone, including conference calls for multi-participant discussions. Instant messaging (IM): Real-time text-based communication for quick and informal exchanges within a team or organization. Memoranda (Memos): Written documents conveying official announcements or updates for internal communication. Reports and documentation: Formal creation of detailed documents for conveying information, analysis, or research findings. Presentations: Communicating information using visual aids, such as slides, in person or virtually. Social media: Utilizing online platforms for business communication, including customer engagement and brand promotion. Intranet: Private network within an organization facilitating internal communication, document sharing, and collaboration. Newsletters: Periodic publications offering updates and information to employees or external stakeholders. Blogs: Corporate blogs for sharing insights, industry updates, and company news with a wider audience. Choosing the appropriate method depends on factors such as the nature of the information, the audience, and the desired level of formality. Often, a combination of these methods is used to ensure effective and comprehensive business communication. Would you be interested in exploring our management program. Check it out Online MBA for Working Professionals 7C’s of Effective Communication 1Completeness2Conciseness3Consideration4Clarity5Concreteness6Courtesy7Correctness Whatever field you operate in, you will need to interact professionally with others to close deals or work on projects. The seven C’s of effective communication assist you in increasing productivity and engagement by communicating messages that your audience can simply understand. Completeness It is necessary to communicate completely. The audience should receive all the information they require from it. The sender must take the receiver’s viewpoint into account and correctly relay the message. The following components are included in a thorough communication- An organization’s reputation is built and enhanced by complete communication. Additionally, they save money because no important data is lost, and if the transmission is successful, no additional expenses are needed. Complete communication always offers extra details as required. It removes all uncertainty from the receiver’s mind. The audience, readers, or message recipients can make better decisions because they have access to all necessary and pertinent information when there is complete communication. It persuades the audience. Conciseness Conciseness implies wordiness, i.e. communicating what you want to say in the fewest words possible while maintaining the other C’s of communication. Effective communication necessitates conciseness. Here’s how concise communication helps- It saves time while also saving money. It emphasizes the core message while avoiding the use of unnecessary words. Concise communication conveys a brief and important message to the audience in a minimum number of words. A brief message is more enticing and understandable to the listener. A brief message is not repeated. Consideration Consideration entails “putting oneself in the shoes of others.” Effective communication must include the audience’s opinions, background, mindset, education level, and so on. Make an effort to imagine your audience, their needs, emotions, and difficulties. Make sure that the audience’s self-esteem and emotions are not jeopardized. Modify your message’s terms to meet the needs of the audience while keeping your it complete. Clarity When you are able to transmit your thoughts and opinions into the recipient’s mind, you know communication is effective. You don’t want the recipient to make assumptions or have a hazy understanding of what you’re expressing. Only when they completely grasp your message will they be able to make the appropriate decision. It might occur when you employ plain and straightforward language to express your point to the recipient. Concreteness Concrete communication entails being specific and explicit rather than vague and generic. Concreteness boosts confidence. Simply delivering your message through statements and questions will not captivate your audience. It is important to back up your claims with appropriate facts, numbers, and statistics. Otherwise, your audience will not know whether your message is genuine or not. Courtesy Courtesy in a message indicates that the message should reflect the sender’s expression while also respecting the receiver. The sender should be honest, polite, prudent, contemplative, empathetic, and enthusiastic. Correctness Communication correctness implies that there are no grammatical errors in communication. Information correctness or factual accuracy is important in both verbal and nonverbal communication. You must choose the appropriate words at the right time while also ensuring that the information is reliable. Etiquette of Business Communication Business communication etiquette refers to the set of norms, conventions, and practices that govern how individuals interact and communicate in a professional setting. Following proper etiquette in business communication is essential for maintaining professionalism, fostering positive relationships, and ensuring effective communication. Here are some key aspects of business communication etiquette: Clarity and conciseness: Be clear and concise in your communication. Avoid unnecessary jargon or overly complex language. Clearly express your ideas to ensure that your message is easily understood. Professional tone: Maintain a professional and respectful tone in all written and verbal communication. Use formal language, and avoid slang or overly casual expressions, especially in written correspondence. Grammar and spelling: Pay attention to grammar, punctuation, and spelling. Mistakes can undermine the credibility of your communication. Review and proofread your messages before sending them. Timeliness: Respond to messages in a timely manner. Acknowledge receipt of emails promptly, and if a more detailed response is needed, communicate a realistic timeline for providing it. Appropriate language: Use language that is appropriate for the context and audience. Avoid offensive or discriminatory language, and be mindful of cultural differences that may influence communication norms. Professional greetings and sign-offs: Use appropriate greetings and sign-offs in emails and other written communication. “Dear,” “Sincerely,” and “Best regards” are common examples. Tailor your choice based on the formality of the communication. Subject lines: Craft clear and relevant subject lines for emails. This helps recipients quickly understand the purpose of the message and prioritize their responses. Respect for privacy: Respect the privacy of others. Avoid sharing sensitive or confidential information without proper authorization, and be mindful of data protection regulations. Active listening: Practice active listening in verbal communication. Give your full attention, avoid interrupting, and ask clarifying questions to demonstrate understanding. Professional formatting: Format written communication in a professional manner. Use standard fonts and formatting conventions, and ensure that the layout is visually appealing and easy to read. Meeting etiquette: Be punctual for meetings, contribute meaningfully to discussions, and avoid dominating the conversation. Follow any established meeting protocols, such as raising your hand to speak. Acknowledgment of receipt: Acknowledge receipt of important emails or messages, especially if they require further action. This helps reassure the sender that their communication was received. Adaptability: Be adaptable to the communication preferences of others. Some individuals may prefer email, while others may prefer phone calls or in-person meetings. Respect these preferences when possible. Business Communication vs. Organizational Communication Business communication and organizational communication are related concepts, but they have distinct scopes and focuses within the broader field of communication studies. Here are the key differences between business communication and organizational communication: Business communicationMarketing communicationScopePrimarily focuses on the communication processes and activities related to the business or commercial aspects of an organization. It encompasses interactions with external stakeholders (customers, clients, suppliers) as well as internal communication within the business context.Encompasses a broader scope, addressing communication processes within the entire organization. It includes both business-related communication and internal communication that pertains to the overall functioning of the organization, including its culture, structure, and internal relationships.ContextOften emphasizes communication related to specific business functions, such as marketing, sales, customer service, and external relations. It is more focused on achieving business goals and objectives.Takes a holistic approach, considering communication in the context of the entire organization. This includes communication about organizational values, policies, and the overall work environment.PurposePrimarily geared towards achieving business objectives, such as promoting products, attracting customers, and ensuring efficient business operations.Aims at fostering a positive organizational culture, enhancing employee engagement, and facilitating effective collaboration among members of the organization.Internal vs. External focusIncludes both internal and external communication but may place a stronger emphasis on external communication to reach customers, clients, and other stakeholders.Encompasses both internal communication among employees and external communication with various stakeholders but is broader in its consideration of the entire organizational context.Interdisciplinary approachOften integrates elements from marketing, public relations, and other business-related disciplines.Takes a more interdisciplinary approach, incorporating insights from organizational behavior, management, sociology, and psychology to understand communication within the organizational context. Business Communication vs. Marketing Communication Business communication and marketing communication are two distinct but interconnected aspects of organizational communication. Here’s a comparison between the two: Business communicationMarketing communicationPurposeThe primary purpose is to facilitate the exchange of information within an organization and with external stakeholders to support business operations, collaboration, and decision-making.Focuses on promoting a product, service, or brand to attract and engage customers, drive sales, and build brand awareness.AudienceInvolves communication among employees within the organization, as well as with external stakeholders such as clients, suppliers, and regulatory bodies.Targets external audiences, including potential and existing customers, with the goal of influencing their purchasing decisions.ScopeEncompasses a broad range of activities, including internal communication (within the organization) and external communication (with stakeholders).Specifically focuses on external communication related to marketing and promotional activities.Nature of contentInvolves a variety of content, including memos, reports, emails, and meetings, aimed at facilitating organizational processes and information flow.Emphasizes persuasive content, such as advertising, social media campaigns, and promotional materials, designed to create brand awareness and drive sales.Tone and styleTypically uses a formal and professional tone, adhering to organizational norms and standards.Adapts its tone to align with marketing objectives, often incorporating persuasive and creative elements to engage and attract the target audience.ChannelsUtilizes various channels such as email, meetings, reports, and internal communication platforms for efficient information exchange. Leverages channels like advertising, social media, content marketing, and public relations to reach and engage external audiences.TimingOngoing and continuous, responding to the day-to-day operational needs of the organization.Often follows a strategic and campaign-driven schedule, aligning with product launches, promotions, or specific marketing initiatives.GoalsAims to facilitate internal processes, enhance collaboration, and ensure effective organizational functioning.Aims to generate brand awareness, attract and retain customers, and drive sales and revenue. You may like to know more about marketing communication and career options. Communication Barriers We jeopardize ourselves and others when we fail to communicate properly, regardless of the mode of communication: spoken, nonverbal, written, listening, or visual. Apart from physical and technological hurdles, there are a few communication barriers that every employee and management should seek to eliminate. Cultural differences Understanding cultural differences in communication is critical. You must think globally; remember that in Japan, one’s surname comes before their given name. There may also be regional differences within the organization’s limits, and failing to appreciate cultural differences could insult someone. Inability to listen to others Active listening is a significant component of effective communication. You can’t engage with someone if you’re not listening to them because you’ll make assumptions about their needs based on your preconceptions rather than facts. Lack of transparency and trust When there is a lack of transparency and trust, it is difficult to express anything. For example, if your employees believe you are withholding something, they will be worried, and some will speculate, making it more difficult for them to absorb any attempt you make to communicate with them. Communication style Everyone has a unique style of communicating. Some people are quite straightforward, while others choose to be more oblique. Some employ specific facts, while others rely on broad strokes, and so on. Sometimes one individual is so entrenched in their communication style that they find it difficult to communicate with others who use a different style. Conflicts in the workplace Conflict can arise for a variety of causes, and when it happens, it impedes efficient communication. What is crucial is that you strive to resolve the issue, not the nature of the conflict. When disagreement is not resolved, it escalates, and individuals begin to take sides, making effective communication even more difficult. Learn more about skills & tools to become recession-proof professional. Examples of Effective Business Communication People communicate with one another to share ideas, express feelings and opinions and solve issues. Errors arise when communication is not delivered or received as planned. You may improve your communication abilities by practicing both verbal and nonverbal communication. Nonverbal communication Body language is another term for nonverbal communication. Nonverbal communication demonstrates to people that you are prepared to communicate effectively by maintaining eye contact, sitting attentively, and positioning your body to face the person speaking. Folding your arms across your chest, clenching your fists, and gazing downward indicate that you are distracted or uninterested, which might impede the conversation. Be open-minded Maintain an open mind to facilitate efficient conversation. Avoid placing judgment on or criticizing communicated messages. You do not have to agree with the other person’s beliefs and opinions, but you must respect them. Active listening Active listening allows you to gain a better grasp of the thoughts and feelings of another individual. To display this communication ability, concentrate your attention on the person speaking. Interrupting someone else’s speech might disrupt the flow of the conversation. Compromise It is important to compromise while you’re communicating with someone. When an issue arises, both persons must work cooperatively to develop a list of prospective solutions as well as agreed-upon trade-offs. Problems that Effective Business Communication Can Solve Effective business communication is key to enhancing workplace efficiency, collaboration, and overall business success. Here are some common challenges it helps resolve: Misunderstandings & confusion: Clear and precise communication reduces ambiguity, ensuring everyone is on the same page regarding tasks, expectations, and goals. Low employee engagement & morale: Open communication fosters a positive work culture, making employees feel valued, heard, and motivated. Workplace conflicts: Transparent dialogue and active listening help address misunderstandings before they escalate into bigger disputes. Decreased productivity: Well-structured communication eliminates unnecessary back-and-forth, reducing delays and enhancing workflow efficiency. Poor collaboration among teams: Strong communication bridges the gap between departments, ensuring seamless coordination and teamwork. Customer dissatisfaction: Effective communication enhances customer interactions, leading to better service, stronger relationships, and increased brand loyalty. Resistance to change: Clear messaging during organizational changes helps employees adapt, understand the benefits, and align with company goals. By prioritizing effective business communication, organizations can overcome these challenges, fostering a more productive, engaged, and harmonious work environment. How to Set Up a Business Communication Process A structured communication process results in clarity, prevents confusion, and increases collaboration. Going through current practices, defining goals, and seeking help from the right set of work tools will, in turn, assist in messaging within the organization more efficiently. A lucid process not only secures that the information is given to the appropriate individuals through suitable media but also facilitates the faster problem-solving and better cooperation among the team. Audit Your Current Communication Practices Survey employees to find out the problems they face with the tool and get to know their tool preferences. Evaluate the engagement with the software platform and review the process of how information is transferred from one department to another. Set Clear Communication Goals Tie together communication improvements and business KPIs, for instance, reducing onboarding time or accelerating project delivery. Fix targets that are quantifiable to monitor the development. Determined targets direct the choice of a particular tool and staff to be aware of their expectations, thus, your communication strategy is relevant to business growth and can solve the specific organization’s problems. Identify Core Groups and Communication Flows Utilize your org chart and RACI matrix not only to identify the people who communicate, when, and how but also to map the communication flows. The process of communication flow helps in reducing silos, controlling overlapping, and guaranteeing accountability. It assures that each individual is correctly informed and involved at the same time, thus simplifying collaboration and project execution. Define Preferred Communication Methods Set a particular communication channel for every used form of communication: email for formal updates, using a PM tool to keep an eye on the progress of the tasks, and chatting quickly via instant messaging. The correspondence of the type of message with the platforms used escalates the clarity and moderates the fatigue of the tool. It is additional that this act also aims at business continuity throughout the units, particularly, the mixed working model teams. Choose the Right Tools Choose the tools that fit your goals (e.g., time, quality, budget) and workflows. Consider the cost of tools, their integration ease, security level, and the user experience. If you want an easy way to compare options, use a comparison chart. The most suitable tools enable collaboration, promote adoption, and meet both in-office and remote communication requirements in a user-friendly way. Document the Process Make a common guide that details the resources, procedures, and roles. Maintain it current and easily accessible. Assign responsibility for frequent evaluations. By keeping a record of your communication process, you can improve onboarding, encourage consistency, and provide teams with a trustworthy resource for effective communication throughout the company. 10 Essential Tips to Improve Business Communication By refining the following skills, professionals can build stronger relationships, reduce misunderstandings, and drive business success. Be clear & concise: Keep messages straightforward and avoid unnecessary jargon. Know your audience: Tailor your communication style based on who you’re addressing. Practice active listening: Focus on understanding rather than just responding. Use the right medium: Choose email, calls, or meetings based on the urgency and complexity of the message. Be professional yet approachable: Maintain a respectful tone while being open to collaboration. Improve non-verbal communication: Use confident body language, eye contact, and facial expressions in meetings. Master written communication: Proofread emails and reports to ensure clarity and professionalism. Encourage open feedback: Create an environment where constructive feedback is welcomed. Adapt to digital tools: Use platforms like Slack, Zoom, or Microsoft Teams to enhance communication efficiency. Stay emotionally intelligent: Understand and manage emotions to communicate effectively in workplace scenarios. Final Word Effective communication is crucial in assisting employees in forming a social circle or bond. Some firms have an open culture or work environment in which employees at all levels are free to speak with one another and with their supervisors. Other organizations prefer to communicate using a hierarchy or chain of command. Effective business communication plays a significant role in providing a platform for the business to outperform its competition by building a healthy working environment. If you are looking to upskill yourself in any aspect in order to attract lucrative job opportunities, consider checking out the wide range of online MBA courses offered by prestigious universities on the Online Manipal platform and pave the way for a bright career. Online MBA from Manipal Academy of Higher Education is one such MBA in which learners can learn the business communication in detail. Enroll now! Key takeaways: Sending and receiving effective communications within a corporation, organization, or business is referred to as business communication. The goals of corporate communication are to build relationships, encourage learning, foster trust, and promote a favorable public image. Business communication takes place internally, laterally or externally. There are three possible directions for business communication: upstream, downward, or peer-to-peer. Common communication hurdles might hinder or restrict business communication. Barriers to effective communication can skew a message or prevent someone from grasping its meaning. A process that is constantly evolving through assessment, observation, and implementation change is business communication.
The psychology of motivation Over my 25 years of experience and most recently in emerging technologies as a principal consultant at the Infosys Knowledge Institute, I’ve often wondered – what really drives success? How are some people able to push through challenges and some are not? The answer lies in motivation. But it may not be a one-size-fits-all concept. The aspects that motivate you may not be the same that motivates people around you. Think of it like a food buffet in life: different people like different dishes. What tastes great to you, may taste bland to others. To unlock full potential, you must understand the psychology of motivation and identify what ignites our inner fire. Key theories of motivation To understand the key concepts of motivation, we must first debunk some foundational theories that explain how it works: 1. Maslow’s hierarchy of needs: Abraham Maslow’s theory is visualized as a pyramid where each level represents a different human need. At the bottom of the pyramid are our physiological needs like food, water, shelter, and pay. Once these needs are met, we move up to safety needs like social security and job stability, followed by love and belonging, esteem, and finally, at the top-most lies, self-actualization. Maslow advised that we must satiate the lower-level physiological, safety, and belonging, before progressing to the higher ones represented in the pyramid. Read more about: Maslow’s hierarchy of needs 2. Hertzberg’s two-factor theory of job-satisfaction: Frederick Herzberg, categorized job factors into hygiene or maintenance factors, and motivators. Hygiene factors: Salary and job security can prevent dissatisfaction but don’t essentially lead to motivation. Motivational factors: Such as job recognition or potential for promotion that truly drive employees to excel. 3. McClelland’s three needs theory: David McClelland theorized that three primary needs fuel an individual’s motivational needs: achievement, affiliation, and power. Achievement: The desire to excel and surpass what they had previously achieved. Affiliation: The need for acceptance into society. Power: The drive to influence, mentor, and lead others. 4. McKinsey study on motivation: A McKinsey article titled “What employees say matters most to motivate performance” provides further insights into employee motivation. The study, with over 1000 participants, emphasizes that performance management is most effective when it has a clear, consistent internal logic that employees understand. Goal setting is most impactful when goals are measurable and clearly linked to organisational priorities. Additionally, performance reviews conducted by skilled managers are vital, and investments in manager training to facilitate meaningful development discussions are beneficial. You may find this interesting: The role of career guidance in helping students achieve their professional goals Intrinsic vs. extrinsic motivation Motivation is of two types: intrinsic and extrinsic. I’ve often seen professionals driven by extrinsic factors like job security and high pay. While these are indeed important, motivation, the kind that leads to self-actualization, often comes from within. It’s about feeling a sense of achievement, adding value to those around us, and realizing our full potential. Productivity and performance fuelled by motivation Motivation is the bedrock of productivity. When we’re motivated, we’re more focused, efficient, and involved. It’s a virtuous cycle: motivation fosters productivity, and achieving our goals further fuels our motivation. You can also read more about Must have career objectives for freshers KPIs and OKRs The corporate world uses techniques like KPIs (Key Performance Indicators) and OKRs (Objectives and Key Results) to measure and enhance productivity. KPIs (Key Performance Indicators): KPIs are key metrics that are quantifiable and are used to measure performance of employees in a company. OKRs (Objectives and Key Results): These are a more comprehensive approach to driving teams toward objectives. OKRs provide a clear framework by specifying measurements required for each key result to achieve the overall objective. Characteristics of OKRs OKRs break down measurable outcomes into clearly defined and commonly understood concepts for strategic alignment. Characteristics of OKRs | Source: Infosys Knowledge Institute OKRs vs. KPIs: Understanding the difference OKRsKPIsStrategy-focused, aggressive, time-bound (fixed duration)Ongoing and performance-focused, measure the steady stateFocus on what needs to be achievedFocus on how well metrics are achievedProvides direction and alignment (the How)Measures performance against pre-defined targetsEmphasis on ambitious, aspirational goalsFocus on achieving goals, incremental improvements What motivated me On a personal note, writing my book Neoskilling for Digital Transformation with Professor L. Prasad was a major source of motivation for me. It’s a sense of accomplishment seeing others use and benefit from the frameworks I developed. Neoskilling for digital transformation In today’s evolving digital landscape, the concept of skilling has taken on new dimensions. It’s no longer just about acquiring a formal education or upskilling. Instead, we need to focus on ‘neoskilling’ or futuristic skill development, which is a crucial element in preparing for the skill sets needed in the future. Neoskilling goes beyond traditional notions of skilling, upskilling, and reskilling. Whilst they signify basic education, improvement of acquired skills, and acquiring new skills to shift jobs or industries, neoskilling is a future-oriented approach focusing on preparing individuals for skill- sets that have not yet dominated the mainstream industry but will be critical in the future. For instance, quantum computing. Disruptive innovation and career paths In a discussion with Kellogg Professor, Mr. Mohanbir Sawhney, we discussed how artificial intelligence is disrupting traditional careers and jobs. This disruption isn’t just limited to AI, but digital technologies have had profound impacts across various industries. For instance, a company that you may remember from older times – Kodak. Kodak was once an industry giant but soon went into bankruptcy and decline in business due to its failure to adapt to digital technology. This highlights the importance of neoskilling. Today’s career choices are no longer corporate, academic, and entrepreneurial branches, but an amalgamation of roles across these domains and new ones emerging. Check out: How working professionals are upskilling their careers with Online Manipal Finding the key to self-actualization I really admire the concept of the Japanese concept of Ikigai, which is key to discovering our purpose of life. It’s the sweet spot where what you love, what you’re good at, what you can be paid for, and what the world needs intersect. In my opinion, finding your Ikigai is the definitive form of motivation. It’s where work becomes joyful, and you’re driven by a sense of purpose. Ikigai The final word While chasing success, it’s essential to reflect on what truly matters in the long run. Clayton Christensen wisely said, The single most important factor in our long-term happiness is the relationships we have with our family and close friends. It is not the money you have earned and saved or your designation. It is the positive impact you have on people around you. Ultimately, success isn’t just about career achievements—it’s about personal fulfilment and meaningful connections. Stay motivated, encourage lifelong learning, and make an impact!
Top Government Jobs for BCA Graduates in India BCA graduates with a profound knowledge of computer applications and programming are suitable candidates for government jobs in India. Their mastery in software development, database management, and IT infrastructure positions them as coveted assets for the public sector. They can explore a myriad of roles across various government departments, where their technical acumen can play a pivotal role in optimizing IT operations. These roles, integral to elevating India’s digital transformation standards, grant BCA graduates the opportunity to contribute to the nation’s technological progress while undertaking diverse government career paths, ultimately shaping the future of India’s public sector IT landscape. Let’s delve into the top lucrative government positions for BCA degree holders in India, with detailed insights into each career path. Can a BCA Graduate Get a Government Job? Graduates with BCA (Bachelor of Computer Applications) degrees can secure government job opportunities. Government jobs for BCA graduates in India are tremendous. With the public sector increasingly acknowledging the value of IT and computer-related roles, BCA graduates find themselves qualified for a multitude of careers in government organizations. To pursue a government job, BCA graduates need to stay updated on job vacancies posted on official government websites and portals. They should also get ready for competitive examinations, which are frequently necessary for several government jobs, such as the UPSC, SSC, or state-level Public Service Commission exams. By gaining practical experience via apprenticeships or jobs in the private sector, individuals may additionally enhance their qualifications and become more valuable in the job market. Candidates should concentrate on creating a well-structured resume, honing their communication skills, and aligning their qualifications with the job criteria during the application, selection, and interview processes. Thus, with determination and the right approach, BCA graduates can secure promising and rewarding careers in the government sector, particularly in IT-related roles. Also read: BCA in India: What you will learn and earn Top Government Sectors Hiring BCA Graduates BCA graduates can apply for different positions in both central and state government sectors. Given below are the key domains that can be served with the help of the qualification earned by you. Sector Recruitment Bodies/Entry Common Roles Additional Info (Salary/Perks) Banking Sector IBPS (PSBs), SBI (direct), RBI (Assistant Manager – IT) IT Officer, Data Analyst, Network Administrator Average salary: ₹3 Lakhs – ₹17 Lakhs Defense Services AFCAT, CDS, INET IT Support Officer, Cybersecurity Analyst Perks: Accommodation, leave travel concession, service pension Public Sector Undertakings ONGC, BEL, BHEL, IOCL, GAIL Software Developer, Technical Officer, Systems Analyst Average salary: ₹9.2 Lakhs – ₹16.6 Lakhs Central Government Departments Direct recruitment via NIC, UIDAI, Ministry of IT, CBI Programmer, Network Engineer, Database Admin Salaries and roles vary by department State Government IT Departments State PSCs or direct contracts Software Support, Network Admin, e-Governance Developer Opportunities in IT Cells of State Secretariats Top Government Job Roles for BCA Graduates with Salaries BCA graduates can apply for various government jobs in different sectors. They bring their IT and data management skills to these government roles, contributing to the efficient functioning of various government departments and services. Here is the list of government jobs after BCA with their brief job descriptions, eligibility criteria, and how BCA graduates are suitable for these roles: Civil Services Civil Services represent the top echelons of government administration. Civil servants are entrusted with the responsibility of shaping and implementing government policies. This role comprises functioning on an expansive spectrum of public matters ranging from healthcare and education to infrastructure development. BCA grads may make a difference by bringing in new technology that improves data management, expedites administrative procedures, and encourages decision-making based on facts. Eligibility: An accredited university bachelor’s degree is required for a career in civil services. Certain age restrictions and attempts-limit limitations apply, and these may change according to your category. Be sure to check the official notifications for the latest criteria. Average salary: 7 lakhs-15lakhs per year Union Public Service Commission (UPSC) UPSC exams lead to prestigious positions like the Indian Administrative Service (IAS) and the Indian Police Service (IPS). In these positions, you represent the government by supervising the local implementation of its policies. Graduates of BCA programs can use technology in fields such as digital service delivery, data-driven governance, and e-government through leveraging their analytical talents. Eligibility: UPSC exams have varying eligibility criteria based on the specific service. In general, you need a bachelor’s degree from a recognized university. Age limits and the number of attempts also apply, and these criteria can differ for each service. Average salary: ₹56K – ₹70K/month State PCS (Provincial Civil Services) State PCS roles focus on state-level administration and governance. You are responsible for managing state-specific issues, public services, and local government operations. BCA graduates can play a crucial role by implementing IT solutions to improve government services, automate processes, and enhance data management within the state. Eligibility: State PCS exams have different criteria depending on the state. Typically, a bachelor’s degree from a recognized university is required. Detailed eligibility information can be found in the specific state’s official notification. Staff Selection Commission-Combined Graduate Level (SSC CGL) SSC CGL positions encompass a variety of government jobs, including tax inspectors, auditors, and statistical investigators. In these roles, you’re tasked with financial oversight, data analysis, and maintaining accurate records. BCA graduates can bring their expertise in database management, data analysis, and programming to enhance financial and statistical functions. Eligibility: Aspirants must hold a bachelor’s degree from an accredited university in any domain to be eligible for this role. Typically, age limits range from 20 to 30 years old, though there are exceptions for some groups. The number of attempts is also limited. Average salary: ₹25,500 to ₹1,42,400 per month Staff Selection Commission-Combined Higher Secondary Level (SSC CHSL) SSC CHSL recruits candidates for lower-level roles in government offices, such as data entry operators and clerks. These positions involve managing paperwork, data entry, and administrative support. BCA graduates can excel by ensuring efficient data entry, maintaining electronic records, and providing essential support to government departments. Eligibility: Candidates should have completed 10 2 (12th grade) from a recognized board or university to be eligible for SSC CHSL. Age limits and relaxations are specified in the SSC CHSL notification. Staff Selection Commission-Central Police Organization (SSC CPO) Candidates taking up SSC CPO roles are placed across law enforcement agencies, including the Central Police Organizations. BCA graduates may work as IT administrators, data analysts, and technology specialists. Their responsibilities include managing IT infrastructure, analyzing digital evidence, and ensuring smooth digital operations within law enforcement. Eligibility: SSC CPO candidates must hold a bachelor’s degree from an accredited university. Age limits vary for different posts, and there are usually restrictions on the number of attempts. Institute of Banking Personnel Selection-Probationary Officer (IBPS PO) IBPS PO positions place candidates in nationalized banks, where they are responsible for managing banking operations, customer relations, and digital services. BCA graduates can contribute by working on software development, ensuring data security, and enhancing the efficiency of digital banking services. Eligibility: To apply for IBPS PO, you need a bachelor’s degree from a recognized university. The age limit typically falls between 20 and 30 years, with relaxations for reserved categories. Additionally, there may be specific computer literacy requirements. Average salary: 50K per month Railways The Indian Railways offer diverse roles, including those in the Railway Protection Force, IT, and management. BCA graduates may work as software developers, network administrators, and data analysts in the Indian Railways. Their responsibilities encompass developing and maintaining railway software systems, managing network infrastructure, and analyzing data to improve railway operations and services. Eligibility: Eligibility criteria for railway positions can differ based on the specific job and recruitment process. A bachelor’s degree is not always mandatory, and age limits and qualifications may vary. Detailed eligibility information can be found in the respective railway recruitment notifications. Average salary: 3.6 lakhs-12.6 lakhs per year SSC Scientific Assistant (IMD) Staff Selection Commission (SSC) oversees the recruitment of the Scientific Assistants for the Indian Meteorological Department (IMD), and the students who hold a BCA degree with a background in the science are the perfect fit for this post. In this position, the person will be responsible for the management of IT systems, the technological support of weather forecasting, and the data analytics of meteorological applications. BCA graduates can apply programming and database development skills and take care of the operation of weather monitoring systems and digital infrastructure. Eligibility: Aspirants must have a bachelor’s degree in science (including Computer Applications) with Physics/Computer Science/Electronics/IT as one of the subjects. The age of the candidate should not be more than 30 years, subject to relaxation as per the government rules and regulations. NIC Technical Assistant Technical Assistant positions at the National Informatics Centre (NIC) which is subordinate to the Ministry of Electronics and IT are opened for those who are invited to implement and maintain the software, databases, and network services of the government departments. The job is most appropriate for those who have completed the BCA course, as the person must have a good technical background and a keen ability to solve problems and assist the national e-governance projects. Eligibility: For the selection of candidates, it is essential to have strictly a BCA or the equivalent degree and be an expert in programming, knowing how the computer networks work, and managing the operating systems. The age and other conditions are set in NIC’s official notification. Average salary: 35k-50k per month Bank IT Officer (IBPS/SBI) IBPS and SBI exams are used by public sector banks to employ IT Officers who will work on their core banking systems, cybersecurity frameworks, and IT support operations. For example, BCA graduates are able to handle databases, Java, and networking protocols if they want to stay focused on the IT structure of the bank and assist in the course of software upgrades and the peace of mind of, of course, compliance. Eligibility: BCA with the specialization in Computer Applications/Information Technology Candidates who have their own programs may be considered. Candidates must follow the specifications of the respective bank notifications for age and experience. Average salary: ₹15K – ₹25K/mo Junior Programmer – ISRO/DRDO BCA graduates who are looking for a career in research can opt for programmer job roles at ISRO and DRDO. In this profile, they are responsible for the creation and maintenance of software for scientific instruments, data processing applications, and defence-related systems. This is not only a golden opportunity but also a great achievement to work for the nation’s innovation and technology development. Eligibility: A BCA degree with programming skills in C/C++, Python, or Java at a higher level. The candidates must qualify for the written test and interview conducted as per the ISRO/DRDO recruitment process. Average salary: ₹1.5 L/yr – ₹2.8 L/yr RBI Assistant Manager – IT The Reserve Bank of India (RBI) hires professionals to the post of Assistant Manager in the IT sector to manage digital banking channels, the security of cyberspace and technology audit functions. This job is best suited for BCA graduates who are interested in taking on high-responsibility roles at India’s central bank. Eligibility: A bachelor’s degree in Computer Applications or allied subjects. The candidates with post-graduate qualifications or relevant experience shall be given preference. Age criteria and relaxations are in place as per RBI rules. Average salary: ₹10.2 Lakhs – ₹37.3 Lakhs Indian Armed Forces – IT Specialist Officers The Indian Army, Indian Navy, and Indian Air Force have officer-level tech roles in the provision through the Short Service Commission and technical entry schemes. All of these positions are concerned with the protection of communication networks, implementation of software programs, and conducting cyber-attacks, which are very important in an organization’s defense work. Eligibility: The qualification required is BCA with good grades. The selection is done by a written exam (AFCAT, INET, CDS) followed by the SSB interview and the medical test. As per the rules of defense recruitment, age limits and physical standards are also applicable. Average salary: ₹7.2 Lakhs – ₹9.2 Lakhs BCA grads play a pivotal role in these government positions by introducing innovative technological solutions, streamlining administrative processes, and enhancing data management, ultimately contributing to the efficient functioning of various government departments and services. These government departments with job openings for BCA grads present a compelling array of opportunities for a promising future. Also Read: Is it worth doing an MCA after a BCA? Prepare for Careers in Public and Private Sectors with an Online BCA from MUJ Prepare yourself for a promising career in both the public and private sectors with online BCA degree (Bachelor of Computer Applications) offered by Manipal University Jaipur via Online Manipal. The rigorous design of this program equips students with a solid foundation in the fields of computing and IT, gearing them for the stringent requirements of today’s labor market. This program is a great option for working professionals and individuals with busy schedules since it guarantees that students can access classes, educational resources, and assignments from anywhere in the world. High-quality instruction is the cornerstone of the BCA course, which is delivered by knowledgeable instructors who provide a curriculum linked entirely with today’s business demands. The focus on practical learning via virtual labs equips students, helping them excel in various roles in the public and private sectors. With the incorporation of emerging IT trends, rich resources, and a flexible learning approach, MUJ’s Online BCA program provides a strong educational platform for a successful career in the dynamic field of information technology. Read More: Online BCA from Manipal University Jaipur: Eligibility, fee, and admission process How Online Manipal’s MCA Can Boost Your Government Job Prospects A Master of Computer Applications (MCA) pursued from Online Manipal—offered by Manipal University from Jaipur and Sikkim Manipal University—can go a long way in helping you to get interested in high-level government positions in IT. These UGC-entitled, AICTE-approved programs have been curated keeping in mind the current industry and government sector standards, and thus they cover a very extensive list of modern topics such as cybersecurity, data analytics, cloud computing, and AI. With the benefits of online learning, the availability of experienced professors, and the provision of career assistance services, the MCA from Online Manipal gives you the possibility to not only strengthen your technical base but also get prepared for GATE, NIC Scientist-B, and PSU exams, thus providing an array of career paths through central departments, PSUs, and defense services in India. Conclusion In conclusion, BCA graduates have several career options if they wish to work in the Indian government. These roles place a strong emphasis on IT skills. They not only offer job security but also a unique platform for contributing to the nation’s growth through technology. To excel in this domain, consider enrolling in a recognized online BCA program. This educational pathway is a strategic investment in your future, equipping you with the knowledge and skills required to stand out in the competitive landscape of government employment. Explore these educational opportunities and embark on a fulfilling and stable career in the public sector. Also read: Online BCA: A flexible and affordable path to a tech career Frequently Asked Questions 1. Can I get a government job after BCA without any further degree? Yeah, BCA graduates are eligible to be considered for starting government job openings namely, SSC Scientific Assistant, NIC Technical Assistant, IT Officer in banks, and even for Programmer roles in both state and central departments. But preparing for an MCA can certainly be a good way to boost your opportunities for being involved in higher positions and promotions. 2. Is GATE necessary for getting a government job after BCA? GATE is required for the majority of PSUs’ technical positions (like IOCL, BEL, ONGC). The BCA graduates can also try GATE (CS/IT), but they can also get the others in the government organizations like SSC, IBPS, etc., who are directly recruiting them without GATE. 3. Which is better after BCA for government jobs – MCA or preparing for competitive exams? It is based on the jobs you aim for. If you aim for jobs that require specialization or high-level technical skills in PSUs or central departments, an MCA can help you. If your target is roles like SSC or bank IT officer, preparing directly for the exam is the best decision for you. 4. What is the salary of a government IT job after BCA? The Government IT jobs for BCA graduates can offer reasonable pay ranging from ₹30,000 to ₹90,000 per month based on the position and company. The PSUs, RBI, and defense roles usually secure one of the highest deals and also, and they also provide additional benefits and allowances.
