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Career options in marketing communications

Blog Date
March 23,

The world of marketing communications is constantly developing and evolving, which means new and exciting career opportunities are always available. This blog will explore some of these opportunities and how an online MBA in marketing from Manipal University Jaipur can help you get started.

Marketing communications is the practice of strategically communicating with customers, prospects, partners, employees, and other stakeholders to build brand awareness, create customer loyalty, and drive sales. It encompasses a range of activities, including public relations, advertising, promotions, social media, direct mail, and other forms of communication. It is an essential part of a comprehensive marketing strategy.

You may like to read more about the details of business communication.

Benefits of marketing communications in business

Marketing communications is an important part of any business, as it helps a business in many ways.

  • Establish brand awareness: Marketing communications help build brand recognition and awareness in customers’ minds.
  • Create a loyal customer base: Marketing communications help to create a loyal customer base by engaging customers and reinforcing the brand image.
  • Increase Product Visibility: Marketing communications help to increase the visibility of a product or service by reaching out to more customers.
  • Increase sales and profits: Effective marketing communications can increase sales and profits by attracting more customers and converting them into loyal customers.
  • Enhances Market Presence: Through marketing communications, businesses can enhance their market presence by creating a positive image in customers’ minds.
  • Promote new products and services: Marketing communications help promote new products and services by creating customer awareness and interest.
  • Enhances customer engagement: Marketing communications help to engage customers and build relationships by providing them with relevant and informative content.
  • Establish brand reputation: By communicating effectively with customers, businesses can establish a positive brand reputation that will help to build customer loyalty.

Also read: How to start a career in performance marketing

Reasons to pursue a marketing communications career

The marketing world is constantly growing and changing, making it an exciting and rewarding field to pursue. There are many different reasons why people choose to pursue a career in marketing, including:

  • It provides a great opportunity for creative expression and problem-solving.
  • It is a great way to learn about different cultures, markets, and customers.
  • It is a highly rewarding career with the potential to make a real difference in businesses.
  • It is the best way to develop valuable interpersonal and communication skills.
  • It provides an opportunity to work in a variety of different industries.
  • It can provide a great work-life balance and flexible working hours.

What are the different careers in marketing communications?

There are many different career paths that you can take in marketing communications. Some of the most common include:

  • Marketing Communications Strategist: A Marketing Communication Strategist is responsible for developing and executing marketing strategies and campaigns to drive business results. They create communication plans, leverage digital and traditional media, and measure the impact of their campaigns.
  • Marketing Communications Specialist: Marketing communication specialists create strategies to communicate with customers and promote a company’s products and services. They are responsible for creating effective, on-brand messaging that communicates the company’s value proposition.
  • Public Relations Manager: A public relations manager is responsible for managing public relations activities, developing strategies to increase public awareness of a company or product, and managing media relations.
  • Brand Manager: A brand manager is responsible for developing and managing a company’s brand image, monitoring customer feedback, and creating strategies to increase brand recognition.
  • Social Media Manager: A social media manager is responsible for creating and managing social media content, developing strategies to increase engagement, and monitoring analytics.
  • Digital Marketing Manager: A digital marketing manager is responsible for creating and managing digital campaigns, developing strategies to increase website traffic, and managing online advertising.
  • Content Marketing Manager: A content marketing manager is responsible for creating content to engage customers and promote products, developing strategies to increase customer loyalty, and managing content calendars.
  • Marketing Communication Manager: A marketing communication manager creates and manages the company’s marketing communication strategy. They plan, create, and coordinate campaigns, design marketing materials, and analyze data to measure the effectiveness of strategies.

Check out: Best marketing jobs to pursue in 2023

Start a career in marketing communications with an online MBA in marketing from MUJ

An online MBA in marketing from Manipal University Jaipur is the perfect way to start your career in marketing communications. The program provides a comprehensive understanding of the principles and practices of marketing and includes courses such as:

  • Strategies for Digital Marketing
  • Brand Management
  • Integrated Marketing Communications
  • Social Media Marketing
  • Market Research
  • Advertising and Promotions
  • Customer Relationship Management

MUJ’s online MBA in marketing is the ideal course for students as well as working professionals looking for a career in brand marketing, digital marketing, social media marketing, marketing communications, and other marketing related fields. It is a flexible and affordable way of a earning a PG degree that’s widely recognized and accepted by reputed higher education institutes and employers.


Marketing communications is an ever-evolving field with a wide range of career options available. You should consider getting a certification in this field that stands out! An online MBA in marketing from Manipal University Jaipur is the perfect way to get started in this exciting field and gain the skills and knowledge needed to succeed. With the right education and experience, you can pursue a successful career in marketing communications.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Marketing
  • Master of Business Administration
  • Online MBA

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