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How to start a career in performance marketing

Blog Date
August 24,

Performance marketing is a type of marketing that focuses on using data-driven techniques to optimize marketing campaigns and drive measurable results. It offers many benefits for businesses and advertisers, including improved ROI, greater accountability, and the ability to reach and engage target audiences in real time. To succeed in a career in performance marketing, it is essential to have a strong understanding of digital marketing, a willingness to continuously learn and stay up-to-date with industry trends, and hands-on experience in the field.

Steps to start a career in performance marketing

To start a career in performance marketing, you need to get the basics right and also enhance your knowledge and skills to further excel in this domain. Here are the steps to start a career in performance marketing.

Learn performance marketing strategy

Familiarize yourself with the concepts and best practices of digital marketing, including performance marketing, search engine optimization (SEO), search engine marketing (SEM), data analysis, email marketing, and more.

Acquire the right skills

To become a performance marketer, you need to gain key skills like SEO, analytical skills, creativity, and social media marketing. These skills will help you build a lucrative career in digital marketing.

Read more: Key digital marketing skills for you

Get hands-on experience

Once you have learned the basics, you need to work on real-time projects and apply your knowledge practically. You can take up internships or any opportunity that will give you experience in this field. 

The field of performance marketing is constantly evolving, so it is essential to continuously learn and stay informed of new developments and best practices.

Apply to jobs and prepare for interviews

Once you have the right knowledge and skills, you can start applying for jobs based on your interest and profile. Look up for possible interview questions and make sure you are well prepared to answer them. 

Also read: Top digital marketing interview questions

Learn to use digital marketing tools

Learning Google Analytics as a digital marketer is a must. However, apart from Google Analytics, you must learn other tools. Tools allow you to find trends and meaningful reports to management or clients.

Importance of performance marketing

Performance marketing career prospects are enormous. One should have a good understanding of digital marketing concepts and a solid foundation in data analysis and measurement foundation to get into it. Familiarity with performance marketing tools and platforms, such as Google Analytics, and a willingness to continuously learn and adapt to new technologies are also essential. To help you better understand the field, here are some significant benefits of performance marketing. 

Measurable results 

Performance marketing provides a clear and quantifiable measure of success, allowing advertisers to accurately track their return on investment (ROI).

Targeted audience

Performance marketing enables advertisers to reach their target audience more effectively, as campaigns can be optimized and refined based on real-time data.

Real-time optimization

Performance marketing allows for real-time optimization and refinement of campaigns, which helps maximize return on investment.

Increased efficiency

Performance marketing skills automate many aspects of the advertising process, leading to increased efficiency and reduced costs.

Improved customer experience

Performance marketing certification allows advertisers to tailor their messaging and offerings to the specific needs and interests of their target audience, leading to a better customer experience.

Data-driven decision-making

Performance marketing provides advertisers with valuable data and insights about their target audience, which can inform future marketing strategies and business decisions.


Performance marketing is typically based on a cost-per-action (CPA) model, meaning advertisers only pay for actual results and avoid paying for exposure.


Performance marketing can be applied across various industries and business models, making it a versatile and practical marketing approach.

What are performance marketing channels?

The following is a list of effective performance marketing channels.

Search engine marketing

Search engine marketing (SEM) employs paid advertisements that display on search engine results pages (SERPs). Advertisers compensate for keywords that individuals input into search engines while seeking a business, product, or service. These advertisements are referred to as pay-per-click ads, resembling performance marketing, where payment occurs solely upon a user’s interaction via clicking the ad.

Affiliate marketing

Affiliate marketing is among the most efficient performance marketing channels to boost user growth and engagement. This channel involves partnering with other websites to promote a product or service, with the affiliate being compensated for each sale or lead generated.

Cost-per-action (CPA) advertising

This channel involves paying for specific actions, such as sales or leads, rather than just exposure to a marketing message.

Influencer marketing

This channel involves partnering with social media influencers to promote a product or service to their followers. With the advent of technology and social media, influencer marketing has proven to pave the way for lead generation.

Email marketing

This channel uses email to promote a product or service and drive conversions.

Each of these channels has its own unique strengths and best practices, and the choice of the channel will depend on the specific goals and needs of the advertiser. To maximize the effectiveness of performance marketing, advertisers often use a combination of channels to reach their target audience and achieve their desired results.

Also read: How to get a job in the marketing sector

Pursue an online MBA in marketing from the renowned Manipal University Jaipur 

The marketing domain offers a wide range of job opportunities, and pursuing an online MBA in marketing from a renowned university such as Manipal University Jaipur, can help you further your career in this field. With an MBA in marketing, you will gain a comprehensive understanding of marketing concepts, theories, and best practices, as well as practical experience in applying these skills to real-world marketing challenges.

Additionally, focusing on marketing electives within your MBA program can help you gain a deeper understanding of the most important marketing concepts, including performance marketing, consumer behavior, and data analysis. These skills will be invaluable in a career in marketing, as they will help you make data-driven decisions and effectively reach and engage your target audience.

Overall, an online MBA in marketing from Manipal University Jaipur, can provide you with the skills, knowledge, and experience you need to succeed in a career in marketing and make a significant impact in the industry.

Read more: What digital marketing is a hot career choice


Performance marketing is a valuable and growing field within the marketing industry that offers numerous benefits to businesses and advertisers. To establish a career in performance marketing, it is essential to develop a strong understanding of digital marketing, gain experience, stay up-to-date with industry trends, and network with other professionals in the field. 

Pursuing an online MBA in marketing from Manipal University Jaipur, can provide a comprehensive education in marketing and business as well as the opportunity to specialize in marketing and gain valuable skills and experience. Whether you are just starting in your career or looking to make a change, performance marketing offers a promising and rewarding path for those with a passion for marketing and a drive to succeed.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Master of Business Administration
  • online education in India

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