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How to start a career in performance marketing

Performance marketing is a type of marketing that focuses on using data-driven techniques to optimize marketing campaigns and drive measurable results. It offers many benefits for businesses and advertisers, including improved ROI, greater accountability, and the ability to reach and engage target audiences in real time. To succeed in a career in performance marketing, it is essential to have a strong understanding of digital marketing, a willingness to continuously learn and stay up-to-date with industry trends, and hands-on experience in the field.

The scope of performance marketing within the marketing industry is broad and rapidly growing as more businesses are looking for ways to measure the return on investment (ROI) of their marketing efforts. With the increasing use of digital channels and data-driven decision-making, performance marketing offers a way to maximize the impact of marketing spending. Some common examples of performance marketing channels include search engine marketing (SEM), affiliate marketing, and cost-per-action (CPA) advertising.

To develop your skills and knowledge, pursuing an online MBA in marketing from a reputable university can be highly beneficial. In terms of salary expectations, the earning potential in performance marketing can be quite substantial. According to Glassdoor, the average performance marketing salary expectation in India is ₹5,46,951 per year, with top performers earning upwards of ₹18,00,000 or more. However, it is essential to note that salaries can vary greatly depending on experience, company size, location, and job responsibilities.

Read on to learn everything you must know to get started.  

Benefits of performance marketing

Performance marketing career prospects are enormous. One should have a good understanding of digital marketing concepts and a solid foundation in data analysis and measurement foundation to get into it. Familiarity with performance marketing tools and platforms, such as Google Analytics, and a willingness to continuously learn and adapt to new technologies are also essential. To help you better understand the field, here are some significant benefits of performance marketing. 

Measurable results 

Performance marketing provides a clear and quantifiable measure of success, allowing advertisers to accurately track their return on investment (ROI).

Targeted audience

Performance marketing enables advertisers to reach their target audience more effectively, as campaigns can be optimized and refined based on real-time data.


Performance marketing is typically based on a cost-per-action (CPA) model, meaning advertisers only pay for actual results and avoid paying for exposure.

Real-time optimization

Performance marketing allows for real-time optimization and refinement of campaigns, which helps maximize return on investment.

Increased efficiency

Performance marketing skills automate many aspects of the advertising process, leading to increased efficiency and reduced costs.

Improved customer experience

Performance marketing certification allows advertisers to tailor their messaging and offerings to the specific needs and interests of their target audience, leading to a better customer experience.

Data-driven decision-making

Performance marketing provides advertisers with valuable data and insights about their target audience, which can inform future marketing strategies and business decisions.


Performance marketing can be applied across various industries and business models, making it a versatile and practical marketing approach.

What are the performance marketing channels?

The following is a list of effective performance marketing channels.

  • Search engine marketing (SEM): This channel uses paid search advertising, such as Google AdWords, to drive traffic to a website.
  • Affiliate marketing: This channel involves partnering with other websites to promote a product or service, with the affiliate being compensated for each sale or lead generated.
  • Cost-per-action (CPA) advertising: This channel involves paying for specific actions, such as sales or leads, rather than just exposure to a marketing message.
  • Influencer marketing: This channel involves partnering with social media influencers to promote a product or service to their followers.
  • Display advertising: This channel involves placing banners or display ads on websites and other digital platforms to reach a target audience.
  • Email marketing: This channel uses email to promote a product or service and drive conversions.

Each of these channels has its own unique strengths and best practices, and the choice of the channel will depend on the specific goals and needs of the advertiser. To maximize the effectiveness of performance marketing, advertisers often use a combination of channels to reach their target audience and achieve their desired results.

Steps to establishing a career in performance marketing

The scope of growth in the performance marketing industry is huge. If you’re looking to get started, here are the steps you must follow. 

  • Develop a strong understanding of digital marketing: Familiarize yourself with the concepts and best practices of digital marketing, including performance marketing, SEO, social media, and data analysis.
  • Gain experience: Seek out opportunities to gain hands-on experiences in performance marketing, such as internships or entry-level positions.
  • Specialize in performance marketing: Focus on developing a deep understanding of performance marketing, including its channels, metrics, and tools.
  • Stay up-to-date with industry trends: The field of performance marketing is constantly evolving, so it is essential to continuously learn and stay informed of new developments and best practices.
  • Network with industry professionals: Attend industry events, join professional organizations, and connect with other performance marketers to build your network and stay informed of opportunities.
  • Consider an MBA in marketing: An MBA in marketing can provide a comprehensive education in marketing and business, including courses in performance marketing, data analysis, and marketing strategy. This can provide a valuable foundation for a career in performance marketing.

Also read: How to get a job in the marketing sector.

Pursue an online MBA in marketing from the renowned Manipal University Jaipur 

The marketing domain offers a wide range of job opportunities, and pursuing an online MBA in marketing from a renowned university such as Manipal University Jaipur, can help you further your career in this field. With an MBA in marketing, you will gain a comprehensive understanding of marketing concepts, theories, and best practices, as well as practical experience in applying these skills to real-world marketing challenges.

Additionally, focusing on marketing electives within your MBA program can help you gain a deeper understanding of the most important marketing concepts, including performance marketing, consumer behavior, and data analysis. These skills will be invaluable in a career in marketing, as they will help you make data-driven decisions and effectively reach and engage your target audience.

Overall, an online MBA in marketing from Manipal University Jaipur, can provide you with the skills, knowledge, and experience you need to succeed in a career in marketing and make a significant impact in the industry.


Performance marketing is a valuable and growing field within the marketing industry that offers numerous benefits to businesses and advertisers. To establish a career in performance marketing, it is essential to develop a strong understanding of digital marketing, gain experience, stay up-to-date with industry trends, and network with other professionals in the field. 

Pursuing an online MBA in marketing from Manipal University Jaipur, can provide a comprehensive education in marketing and business as well as the opportunity to specialize in marketing and gain valuable skills and experience. Whether you are just starting in your career or looking to make a change, performance marketing offers a promising and rewarding path for those with a passion for marketing and a drive to succeed.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Master of Business Administration
  • online education in India

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