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Content plays an integral role in today’s era of digital marketing. It is rightly termed as the king of any platform or channel used by companies for promoting their products and services. However, useful content alone isn’t enough. It is equally important that it reaches its intended audience. This is where Search Engine Optimization or SEO plays the perfect bridge between the organization and its target audience, ensuring that the latter receives the desired message.
To facilitate this process seamlessly, it is vital to have a sound knowledge of SEO fundamentals. This blog highlights SEO basics for content marketers that can help them improve visibility for the brands they work for and drive organic traffic to their respective content.
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As stated above, all content marketers are required to have a working knowledge of SEO to ensure that their content can be found, is relevant, and also helpful to their intended target audience. For this, a fair idea of the following SEO basic principles can be quite helpful:
Content marketing and SEO work hand in hand and high-quality, relevant content is a key element of this working relationship. SEO efforts begin with a fair understanding of the exact keywords and phrases that your target audience is likely to use when searching for information on the Internet. Content marketers then use these keywords to create articles, blogs, videos, and other content forms to fill the information gap for their respective audiences.
Additionally, content marketers are better able to optimize their content for SEO by incorporating keywords naturally into the content without impacting its overall readability. Furthermore, it is important to create engaging and shareable content online that has the potential to reach to a wider audience and create a viral impact.
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In order to better achieve the aforementioned objective, content marketers are encouraged to follow a few vital SEO tips that can help them create content which addresses user intent and provides value to the audience:
Along with internal linking, make sure to provide links to external, authoritative sources as well that ensure credibility and provide added value to the readers. The tip here is to make sure that all external links open in a new tab on the browser to ensure that the user stays on your site while enjoying additional information elsewhere on a separate tab.
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Integrating SEO into content marketing efforts requires applying effective strategies, such as the ones listed below:
Also, read the Power of Negative Hooks in Marketing
Content marketing is one of the most useful and rewarding careers in today’s digital age. When everything around us is upgrading to online, it helps to stay with the times and chart out a career path that holds immense promise for future growth and is also extremely satisfying.
SEO being an integral part of your content marketing efforts cannot be held in isolation. A fair understanding of the key SEO fundamentals can go a long way in turning your efforts in content marketing to fruition.
Manipal University Jaipur provides an exclusive opportunity to students aspiring for a rewarding career in content marketing to enroll in the university’s online MBA with a marketing elective. The course is designed to help students take their careers forward in this domain and carve newer milestones for themselves.
SEO and content marketing are closely related. One is incomplete and perhaps dysfunctional without the other. This is why all professionals in the field are required to have a fair working knowledge of the best SEO practices for marketers that can help the latter find growth in their respective areas of work.
To better upskill yourself in this arena, consider pursuing an MBA in Marketing from the Manipal University of Jaipur. Offered in online mode on the Online Manipal platform, the course is a perfect start for students with a keen interest in sales distribution, consumer behavior, e-marketing, and the like – all of which are helpful metrics for effective content marketing.
Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.
Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.
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