Gain insights into cutting-edge academic concepts: Top blogs by experts at MUJ in 2023 

As 2023 draws to a close, it marks a significant chapter of continuous learning, skill acquisition, and career exploration for many. Online Manipal has been a great companion throughout this journey, offering a plethora of captivating and enriching articles. These insightful reads serve as a valuable resource for both students and working professionals, providing them with an avenue to explore diverse learning options.  

The rich repository of articles authored by the expert academicians from Manipal University Jaipur’s online programs provides a valuable resource for both current undergraduate and postgraduate students, as well as prospective graduates and postgraduates. These insightful articles span diverse academic disciplines such as management, marketing, HR, and finance, offering readers a comprehensive understanding of contemporary concepts.  

By delving into these writings, readers can gain practical insights and a nuanced perspective on real-world applications. This curated content not only showcases the academic prowess of Manipal University Jaipur’s faculty but also serves as a testament to the institution’s commitment to delivering quality education. To explore and delve deeper into these intriguing concepts, individuals can consider enrolling in an online program of their choice through Online Manipal, ensuring a dynamic and enriching learning experience. 

Top 10 stand-out expert-authored articles that are worth your time 

1. How AI tools propel management to new heights 

Artificial Intelligence (AI) has continued to increase its presence and impact in various domains because of the quick pace at which technological developments are happening. Artificial intelligence tools are leaps and bounds forward for discipline management in all fields.  AI covers all the different branches of management, such as marketing, sales, supply chain management, human resource management, risk assessment, finance, etc. AI tools make a manager’s job more accessible to a greater extent and improve not just the manager’s efficiency but also their effectiveness.   

2. Navigating the modern HR landscape with HR analytics 

HR analytics is a game changer for human resource departments since it enables them to mine data, identify patterns, and make data led decisions to increase productivity and prepare grounds for better performance. The challenges and issues that HR managers and practitioners encounter are constant. Major issues are talent acquisition, attrition and turnover rate of employees, training issues, compensation management, and career planning of employees. 

3. All you need to know about Intellectual Property Rights 

IP allows creators, artists, and inventors to control the use of their creations, receive recognition and financial benefits for their work, and have a competitive advantage in the market. There are several different types of IP rights, including patents, trademarks, copyrights, trade secrets, and industrial designs. Each type of IP right serves to protect a different type of creation and provides specific legal protections and benefits. IP rights can be bought, sold, licensed, and inherited, just like other forms of property. The protection of IP rights is essential to promoting innovation, creativity, and economic growth. 

4. Technology-based CRM 

Technology-based CRM can create a customer data-based management system.  This system has the potential to create a dashboard for each customer, which includes customers’ personal information, buying habits, and sales records. Technology-based CRM is less costly, can reach the masses, and produce efficient results through data mining, and can be helpful in faster interaction with clients.   

5. Case study lead learning in the age of online learning 

Case studies can be valuable in examining failures or mistakes in a specific situation, industry, etc. The objective might be to understand what went wrong, why it happened, and how similar situations can be avoided in the future. Case-study based learning helps a researcher or a learner to improve their knowledge and critical thinking. Institutions that have their academic delivery with the help of case study method can create a significant difference as it helps in the development of critical thinking among the learners.    

6. Guerilla marketing: Thinking outside the box 

In the 21st century, the major problems faced by today’s businesses and marketers is the shortening of attention span of your target audience. Also, there are more than 500 brands coming up on their feeds daily. Then how would you mark your presence and conquer that “SPECIAL” place in their minds. The answer to this is Guerilla marketing. This style of marketing is about going out of the regular path. In simple terms, it’s a marketing strategy that requires less investment but makes a huge impact. 

7. World of forensic accounting: An intriguing field 

Forensic accounting is a specialized area of accounting that focuses on investigating financial discrepancies and irregularities, often for the purpose of legal proceedings. Forensic accounting is one of the most recent accounting techniques in the field of accounting, and only a few people are aware of it. Through meticulous analysis and investigative skills, forensic accountants uncover hidden irregularities, providing essential evidence for legal proceedings.  

8. Future of learning with AI 

AI offers new possibilities for teaching and learning in higher education that can affect the governance and the internal architecture of higher education institutions. Artificial intelligence (AI) systems offer effective support for online learning and teaching, including personalizing learning for students, automating instructors’ routine tasks, and powering adaptive assessments.   

9. Digital transformation in the world of securities and capital markets 

Digitalization has been manifested to be the global drift with an enormous sequel for economy, politics and society. Future capital markets will be technologically enabled. The technologies such as AI, Cloud Computing, Big Data Analysis, and Robotic Automation are considered major technological forces in the current times. Companies need to adapt to technology before being pushed aside by new aged technologically advanced competitors. 

10. Beyond reality: Brands in the metaverse 

Businesses have enhanced their potential to reach new audiences and engage with customers by connecting brands with the metaverse. Brands can develop virtual locations or experiences within their worlds on different metaverse platforms like Decentraland, VRChat, and Roblox. Brands may access existing user bases and increase their visibility to new customers by engaging with these platforms.  

Conclusion 

Students of graduation or postgraduation programs must master their academics to stand out from the rest. The role of professors is significant in imparting students with sound theoretical and practical knowledge of various important academic subjects. The faculty of Manipal University Jaipur’s online programs are highly qualified and experts in their respective fields. By enrolling for a online degree from Manipal University Jaipur through the Online Manipal platform, learners can learn at their own pace and earn a degree that’s at par with an on-campus degree. Live online lectures, real-time interactions with faculty, Industry-relevant course curriculum, virtual labs, webinars by industry experts are some of the highlights of these online programs.