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Navigating the modern HR landscape with HR analytics 


Human resource management is evolving, embracing more data-intensive technologies as much as the other industries. Modern businesses are more dependent on statistics and quantitative data for decision making and drive execution of their HR strategy as opposed to in the past, where it was majorly directed by gut and intuition.  

HR analytics is a game changer for human resource departments since it enables them to mine data, identify patterns, and make data led decisions to increase productivity and prepare grounds for better performance. The challenges and issues that HR managers and practitioners encounter are constant. Major issues are talent acquisition, attrition and turnover rate of employees, training issues, compensation management, and career planning of employees.  

Unavailability of correct information at the right time leads to wrong decisions which ultimately affects the satisfaction of employees. For instance, a worker who gave 100% but didn’t receive recognition will quit. Employee recognition and rewards is critical for organizations to ensure employee engagement and retention. Superior HR practices can be achieved by using data appropriately. Companies are utilizing the advantages of HR analytics to design incentives, salary increases, and promotions based on employee performance. Also, since HR Analytics helps in a data-driven decision making, HR practitioners and leadership can better understand and relate with their workforce.  

Also read: MBA HR course guide 

Let us understand the term HR Analytics 

HR analytics is a specialized form of data analytics that uses the employee-related data and analyzes it for better performance. In other words, it is defined as analysis of individual data and application of an organization’s HR strategy and policies to yield better outcomes. By quantifying employee data and automating HR processes, management may find answers to several questions, including How many workers quit the company within a year? How successful employee training is? and How high is your employment rate? The human resource department has a lot of information, but they are unsure on how to put it to use and turn it into decisions.  

HR metrics that are worth learning 

Here are a few HR metrics that every HR professional has to be aware of. 

HR analytics is driving change to upgrade the HR policies of organizations in line with current global and business trends. Analytics in HR helps professionals to make data-based decision, which is more effective than trial and error decision making, which was based on intuition.  

Analytical tools give valuable insight into the hiring process. One of the biggest problems that organizations face is finding the right people for the right roles. Comparative analysis of data pertaining to information and skills of new employees and skills and behaviour of top performer can help create a shortlist of the best potential candidate for a given role with just a small algorithm. RoI of all employees can be analyzed with the help of Performance data of employees and Key Performance Indicators (KPIs).   

Check out: How MBA prepares you for various HR functions 

Benefits of HR analytics 

HR analytics has become crucial over the last few years. Data Analysis and Critical Thinking is now a coveted skill for any HR professional. If you are looking for a career in HR or if you’re already a HR professional, then having knowledge of HR analytics can be beneficial in taking your career to the next level. 

Many organizations are creating position of HR analytics for effective working. HR analytics is just not a good position but also very influential. As the industries/organizations are looking for professionals with sound knowledge of HR analytics, there is a massive boom for this HR analytics course. 

Also read: How to get a HR job without work experience 


The value of data-driven decision-making in human resources is becoming more widely understood by organizations. As a result, there has been an increase in demand for HR analytics specialists. A solid background in both human resources and data analytics is often necessary for a job in HR analytics. Professionals should be knowledgeable about HR procedures, statistical techniques, data visualization, and data analysis. Large enterprises, consulting firms, HR technology companies, and even startups provide career prospects in HR analytics. The moment is right to pursue a career in HR analytics. Many B- Schools now offer HR analytics courses as part of their professional degree curricula, including MBA and PGDM. 


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

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  • Master of Business Administration
  • Online MBA

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