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Is social media marketing a good career option?

Social media marketing (SMM) is a type of marketing that deals with creating and showcasing content on social media platforms to achieve branding and marketing goals. It entails producing and disseminating text-based content, images, videos, and other forms of media to engage with potential customers and build relationships with them. 

SMM is an excellent career option for those who want to get the best out of marketing, are creative and innovative, and want to know about the latest trends and innovations in marketing. It is an increasingly popular career choice for many because it is a great way to leverage the power of social media to reach a large audience and effectively promote a brand, product, or service.

The scope of social media marketing is vast and ever-expanding. By taking advantage of the various social media platforms available, businesses can effectively reach a large audience and engage with them. They can create content that resonates with their target audience and builds relationships while gaining valuable insights into their preferences and behavior.  

Careers in social media marketing

1. Social media marketing specialists:

They are responsible for developing, implementing, and coordinating the business’s social media strategy to raise brand recognition, improve marketing efforts and increase sales. They create content for various social media platforms, moderate user-generated content, develop strategies to engage with customers, analyze the success of campaigns, and stay up to date with industry trends. They are also responsible for creating reports and presenting findings to company stakeholders.

2. Social media marketing executives:

SMM executives are responsible for developing and implementing strategies for organizations to promote their brands, products, and services in the online marketplace. They use a variety of platforms, such as Facebook, Twitter, Instagram, and YouTube, to reach their target audiences. They create content and campaigns, monitor customer feedback, analyze metrics and trends, and keep up to date with the latest technologies to maximize visibility and engagement. This role requires a creative and strategic mind and excellent communication skills.

3. Social media manager:

They’re responsible for creating, managing, and growing an organization’s presence across multiple social media platforms. They are expected to create strategies that will increase engagement and followers, create content, monitor and analyze performance, and build relationships with customers and influencers. They must be highly knowledgeable of the different platforms and be able to navigate their nuances. Social media managers should be creative, organized, and have excellent communication skills.

4. Social Media Marketing Specialist:

SSM specialists are responsible for creating, executing, and analyzing paid social media campaigns for a company. They must thoroughly understand the various social media platforms, their audiences, and how to target them best to reach a desired outcome. The specialist will write creative and compelling ad copy, create relevant and engaging visuals, and monitor and analyze performance. They must also stay up to date with the latest trends in the industry, understanding how to leverage best-paid social media campaigns to remain competitive.

5. Social Media Strategist 

These are strategists responsible for developing and executing strategies to increase a company or brand’s presence on social media platforms. This can include creating content, conducting market research, analyzing data, and managing campaigns. As a Social Media Strategist, you must have excellent communication and presentation skills, understand trends and analytics, and be familiar with industry best practices. You must also stay up-to-date with the latest marketing techniques and technologies.

6. Social media marketing analyst

It is a profession that involves managing and optimizing digital marketing campaigns across a range of social media channels. It requires evaluating and analyzing data from various sources, such as analytics, surveys, and focus groups. The analyst will also use their understanding of trends and customer behavior to identify opportunities for improvement and growth. This profession requires a combination of creativity, technical knowledge, and strong communication skills. Analysts must be able to develop strategies for campaigns, manage budgets, and present results to stakeholders.

Skills needed for a successful career in social media marketing

1. Content Strategy: A successful social media marketer needs to have a strong understanding of creating content that resonates with their target audience. They need to be able to develop an effective content strategy that takes into account the needs and interests of their target audience. They need to be able to identify what type of content will capture their target audience’s attention and ensure that the content is in line with their brand’s identity and goals.

2. Data Analysis: Social media marketers must be data-driven to succeed. They need to be able to analyze the data from their campaigns and use it to inform their decisions and strategies. This means identifying patterns in the data and drawing conclusions from it, so they can better understand what is and isn’t working for their campaigns.

3. Copywriting: Social media marketers need to be able to create effective copy for their campaigns. They need to be able to craft compelling messages that will engage and persuade their target audience. This means having a solid understanding of how to write in a conversational tone and use persuasive language to capture attention and inspire action.

4. Graphic Design: Social media marketers need to be able to create visually-appealing visuals for their campaigns. This means having a strong understanding of visual design principles, such as color theory, composition, and typography. They also need to be able to create visuals that are on-brand and capture the attention of their target audience.

5. Account Management: Social media marketers need to be able to manage the accounts for their campaigns effectively. This means having a solid understanding of how to use the various platforms and interact with followers, respond to comments, and create content that fits the brand’s identity.

6. Influencer Marketing: Social media marketers need to be able to leverage influencers to reach their target audience. This means having an understanding of how to identify the right influencers, create effective campaigns, and develop relationships with them. Successful influencer marketing requires a deep understanding of the influencer’s audience and the ability to create campaigns that will resonate with them.

Establish a lucrative career in social media marketing after an MBA in Marketing through Online Manipal

The online MBA in Marketing program available on the Online Manipal website is an ideal choice for those who wish to pursue a successful career in the dynamic world of social media marketing careers. It provides an in-depth understanding of digital marketing principles, tools, and techniques. The program also provides a comprehensive understanding of marketing fundamentals, such as consumer behavior, market research, and product pricing.

The MBA program is designed to give students the skills and knowledge necessary to pursue a career in social media marketing. It covers online marketing strategies, search engine optimization, content marketing, and social media marketing. Students get to learn about the latest industry trends and develop an understanding of the key success factors in the field.

The program highlights include a comprehensive syllabus, industry-relevant content, live sessions with industry experts, and mentorship from industry professionals. The program also offers a highly interactive learning environment where students can collaborate with peers in virtual classrooms and live webinars.


Social media marketing is an ever-evolving field and a great career option for those who wish to stay ahead of the curve. The salary of social media marketers is pretty good compared to other jobs in industries. It is a highly dynamic and creative profession requiring technical, analytical, and interpersonal skills. With the right qualifications and knowledge, it is possible to establish a lucrative career in social media marketing.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

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