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Is social media marketing a good career option?


media is a great place. If you want to make this your full time career, then social media marketing can be a great choice. 

What is social media marketing?

Social media marketing (SMM) is a type of marketing that deals with creating and showcasing content on social media platforms to achieve branding and marketing goals. It entails producing and disseminating text-based content, images, videos, and other forms of media to engage with potential customers and build relationships with them. 

The use and popularity of social media need to be spoken about in today’s digital world. The scope of social media marketing is vast and ever-expanding. By taking advantage of the various social media platforms available, businesses can effectively reach a large audience and engage with them. They can create content that resonates with their target audience and builds relationships while gaining valuable insights into their preferences and behavior.  

Top careers in social media marketing

Social media marketing helps you explore various job options that can be exciting. Here are a few to mention.

Social Media Manager

A Social Media Manager oversees the entire social media department at a company. Their role involves ensuring that every piece of content the brand shares harmonizes seamlessly with its visual identity and communication style. They coordinate with copywriters and graphic designers to craft captivating content for social media posts. They also oversee social media campaigns and drive them effectively to achieve business goals and targets. 

Social Media Marketing Specialist

The role of a Social Media Marketing Specialist is dynamic and pivotal in harnessing the power of social platforms to amplify a brand’s presence, engage audiences, and drive business objectives. They create content for various social media platforms, moderate user-generated content, develop strategies to engage with customers, analyze the success of campaigns, and stay up to date with industry trends. 

Social Media Community Manager

A Community Manager takes charge of nurturing and expanding a brand’s social communities. Their role might encompass acting as a moderator, safeguarding the space by ensuring that user comments adhere to appropriateness guidelines. Their ultimate aim is to cultivate an environment where community members feel a strong sense of belonging and recognition from the brand. 

Social Media Strategist 

These are strategists responsible for developing and executing strategies to increase a company or brand’s presence on social media platforms. This can include creating content, conducting market research, analyzing data, and managing campaigns. As a Social Media Strategist, you must have excellent communication and presentation skills, understand trends and analytics, and be familiar with industry best practices. You must also stay up-to-date with the latest marketing techniques and technologies.

Steps to build a career in Social Media Marketing

Building a successful career in social media marketing requires a combination of skills, knowledge, experience, and continuous learning. Here are the steps to help you pave the way to a thriving career in this dynamic field:

Relevant education

Consider pursuing a degree in marketing, communications, or a related field. While not mandatory, formal education can provide a solid foundation. This also includes gaining key skills like content creation, strategic thinking, brand awareness, video marketing, and more.

Social media trends change rapidly. Stay updated on the latest trends, algorithms, and tools in social media marketing. Enroll in online courses, workshops, and webinars to enhance your skills.

Master social media platforms

Familiarize yourself with major social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. Understand each platform’s unique features, audience demographics, and best practices for content creation and engagement.

Understand Analytics

Gain proficiency in using analytics tools provided by social media platforms to track performance metrics. Learn how to interpret data to measure the effectiveness of your campaigns and make data-driven decisions.

Read more: A guide on how to get into the marketing sector

Skills needed for a successful career in social media marketing

You need to possess various skills to explore a career in social media marketing. Here are some of them. 

Content Strategy

A successful social media marketer needs to have a strong understanding of creating content that resonates with their target audience. They need to be able to develop an effective content strategy that takes into account the needs and interests of their target audience. They need to be able to identify what type of content will capture their target audience’s attention and ensure that the content is in line with their brand’s identity and goals.

Data Analysis

Social media marketers must be data-driven to succeed. They need to be able to analyze the data from their campaigns and use it to inform their decisions and strategies. This means identifying patterns in the data and drawing conclusions from it, so they can better understand what is and isn’t working for their campaigns.


Social media marketers need to be able to create effective copy for their campaigns. They need to be able to craft compelling messages that will engage and persuade their target audience. This means having a solid understanding of how to write in a conversational tone and use persuasive language to capture attention and inspire action.

Graphic Design

Social media marketers need to be able to create visually-appealing visuals for their campaigns. This means having a strong understanding of visual design principles, such as color theory, composition, and typography. They also need to be able to create visuals that are on-brand and capture the attention of their target audience.

Account Management

Social media marketers need to be able to manage the accounts for their campaigns effectively. This means having a solid understanding of how to use the various platforms and interact with followers, respond to comments, and create content that fits the brand’s identity.

Influencer Marketing

Social media marketers need to be able to leverage influencers to reach their target audience. This means having an understanding of how to identify the right influencers, create effective campaigns, and develop relationships with them. Successful influencer marketing requires a deep understanding of the influencer’s audience and the ability to create campaigns that will resonate with them.

Also read: Reasons why marketing could be your dream career

Explore the online MBA in Marketing from Manipal University Jaipur

The online MBA in Marketing program available on the Online Manipal website is an ideal choice for those who wish to pursue a successful career in the dynamic world of social media marketing careers. It provides an in-depth understanding of digital marketing principles, tools, and techniques. The program also provides a comprehensive understanding of marketing fundamentals, such as consumer behavior, market research, and product pricing.

The MBA program is designed to give students the skills and knowledge necessary to pursue a career in social media marketing. It covers online marketing strategies, search engine optimization, content marketing, and social media marketing. Students get to learn about the latest industry trends and develop an understanding of the key success factors in the field.

The program highlights include a comprehensive syllabus, industry-relevant content, live sessions with industry experts, and mentorship from industry professionals. The program also offers a highly interactive learning environment where students can collaborate with peers in virtual classrooms and live webinars.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Marketing
  • online degree
  • Online MBA
  • Social Media Marketing

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