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Six reasons why you should pursue a master’s degree in business analytics

Business Analytics

Blog Date
December 6,

A career in business analytics is exceptionally promising, with increasing demand for professionals who can derive insights from data. Businesses rely on analytics to make informed decisions, creating a surge in job opportunities. Pursuing a master’s in business analytics equips individuals with advanced skills in data analysis, statistical modeling, and decision-making, making them highly sought-after in diverse industries. This degree not only facilitates entry into the field but also enhances career progression, offering roles such as business analyst, data analyst, business intelligence manager, or data scientist. With data-driven decision-making becoming integral to success, a master’s in business analytics opens doors to a dynamic and lucrative career path. 

Reasons for pursuing a master’s in business analytics 

High industry demand: The global demand for business analytics professionals is soaring as companies recognize the value of data-driven decision-making. Pursuing a Master’s ensures you enter a field with abundant job opportunities. 

Strategic decision-making: Businesses rely on analytics to make informed decisions. A master’s in business Analytics teaches you how to translate data into actionable strategies, enhancing your ability to contribute meaningfully to organizational success. 

Versatility across industries: The skills acquired are applicable across diverse sectors, from finance and healthcare to marketing and operations, providing flexibility and widening your scope for career choices. 

Competitive salaries: The advanced skills gained in a Master’s program often translate into higher earning potential. Companies recognize the strategic importance of analytics professionals and are willing to offer competitive salaries. 

Global opportunities: Business analytics skills are in demand globally, offering opportunities for international career mobility. This global relevance enhances your ability to work in different markets and cultures. 

Job security: In a data-driven era, professionals with expertise in business analytics are in high demand, providing a level of job security as companies increasingly rely on data for decision-making. 

Integration of emerging technologies: Stay at the forefront of technology by gaining exposure to emerging tools and techniques such as machine learning and artificial intelligence. This ensures that you are well-prepared to address the evolving needs of the industry. 

Also read: Who should do MSc in business analytics course? 

Top jobs you can get with a master’s in business analytics 

  • Data Scientist: Analyzing complex data sets to derive actionable insights, data scientists use statistical techniques and machine learning algorithms to inform business decision-making. 
  • Business Intelligence Manager: Overseeing the design and implementation of business intelligence tools, these professionals help organizations streamline operations and improve strategic planning. 
  • Data Analyst: Interpreting data and presenting findings to aid business decision-makers, data analysts play a crucial role in translating raw data into actionable insights. 
  • Analytics Manager: Responsible for leading analytics teams, these managers ensure the effective use of data to drive business strategies and achieve organizational goals. 
  • Quantitative Analyst: Employing mathematical and statistical methods, quantitative analysts assess financial risks, develop models, and provide insights for investment decisions. 
  • Market Research Analyst: Using data analysis to understand market trends and consumer behavior, market research analysts help businesses make informed marketing and product development decisions. 
  • Operations Analyst: Optimizing business processes, operations analysts use data to identify inefficiencies, reduce costs, and improve overall operational effectiveness. 
  • Supply Chain Analyst: Applying analytics to optimize supply chain processes, these professionals enhance efficiency, reduce costs, and improve overall supply chain performance. 
  • Risk Analyst: Evaluating potential risks and developing strategies to mitigate them, risk analysts use data analysis to ensure businesses make informed decisions that minimize potential negative impacts. 
  • Healthcare Data Analyst: Working in the healthcare sector, these analysts use data to improve patient outcomes, optimize healthcare operations, and contribute to evidence-based decision-making. 

Check out: How to get into business analytics? 

Scale up in your career with an MSc in business analytics 

An MSc (Master of Science) in Business Analytics is a postgraduate academic degree program that focuses on providing advanced knowledge and skills in the field of business analytics. This program is designed to equip students with the tools and techniques necessary to analyze and interpret complex data sets, enabling them to make data-driven decisions in various business contexts. The curriculum typically covers topics such as statistical analysis, data mining, machine learning, predictive modeling, and business intelligence. 

Key components of an MSc in Business Analytics program often include: 

  • Statistical Analysis and Modeling: Teaching students how to use statistical methods to analyze and interpret data for decision-making. 
  • Data Mining and Machine Learning: Providing insights into advanced techniques for extracting valuable patterns and information from large datasets. 
  • Business Intelligence: Focusing on tools and strategies for transforming raw data into actionable insights to support business strategies. 
  • Predictive Analytics: Teaching methods to predict future trends and outcomes based on historical data. 
  • Big Data Analytics: Covering the challenges and opportunities presented by the analysis of large and complex datasets. 
  • Data Visualization: Training students to present data in a visually compelling and comprehensible manner for effective communication. 
  • Business Strategy and Decision-Making: Integrating analytics into the overall business strategy and decision-making processes. 

An MSc in Business Analytics is highly relevant in today’s data-driven business environment, preparing individuals for roles such as data scientist, business intelligence analyst, analytics manager, and more. The program aims to bridge the gap between business and technology, providing graduates with the skills needed to leverage data for strategic decision-making in various industries. 

Check out: Differences in MSc and MBA in business analytics programs 

Choose a reputed institution for your MSc business analytics program 

Choosing a reputable institution for your MSc in Business Analytics is crucial for several reasons, and the online program offered by Manipal Academy of Higher Education (MAHE) stands out as an excellent option. Here’s why: 

Curriculum excellence: The program is designed to meet industry standards, ensuring that students receive a comprehensive education. MAHE’s online MSc in Business Analytics is likely to cover a well-structured curriculum that incorporates the latest trends and technologies in the field. 

Expert faculty: Renowned institutions often have faculty members who are experts in their respective fields. The online MSc program at MAHE likely boasts experienced and qualified instructors who bring real-world insights to the virtual classroom. 

Programming languages and tools: A quality program should cover a range of programming languages and tools relevant to business analytics. MAHE’s program is likely to include instruction on popular languages like Python and R, as well as hands-on experience with tools such as Power BI, Jira, SAS, and others commonly used in the industry. 

Hands-on experience with virtual labs: Practical experience is crucial in business analytics. MAHE’s online MSc program is likely to provide hands-on experience through virtual programming labs, allowing students to apply theoretical knowledge in a practical setting. 

Flexibility in course delivery: Online programs offer flexibility, enabling students to learn at their own pace and convenience. MAHE’s online MSc likely provides a flexible schedule, allowing professionals or those with other commitments to pursue their studies without compromising on their current responsibilities. 

Live and recorded lectures: Access to both live and recorded lectures ensures that students can engage with the material in real-time or review it at their convenience. This flexibility caters to different learning styles and schedules. 

Extensive e-learning content: A robust online learning platform (LMS) should offer a wealth of digital resources. MAHE’s program is likely to provide extensive e-learning content, including e-libraries, reading materials, and multimedia resources to enhance the learning experience. 

Webinars by industry experts: Exposure to industry insights is invaluable. MAHE’s program is likely to feature webinars by industry experts, providing students with a practical understanding of how business analytics is applied in various sectors 

Also read: Future of business analytics in Canada 

MAHE’s online MSc in Business Analytics syllabus – Semester wise subjects 

Eligibility criteria for MAHE’s online MSc in Business Analytics  

  • Candidates must have completed graduation in any discipline with Statistics as one of the subjects from recognized universities/institutions or an equivalent qualification as recognized by the Association of Indian Universities (AIU) 
  • They must have minimum 50% marks in aggregate or equivalent grade in graduation 
  • Work experience is desirable but not compulsory 


Pursuing a master’s degree in business analytics is a worthy investment in a data-centric future. It opens doors to numerous career opportunities in diverse sectors, providing specialized skills to navigate complex data landscapes. The program offers a competitive edge, positioning graduates as invaluable assets in an evolving job market. With increasing demand for data-driven decision-makers, obtaining a master’s in business analytics not only enhances individual expertise but contributes significantly to shaping the innovative landscape of diverse industries. 

Key takeaways

  • Getting a master’s degree in business analytics is worth it because you learn to bridge the gap between the IT industry and the business field. It enhances your analytical skills and logical reasoning. 
  • If you have a keen eye for identifying minor details and issues and understand how to tackle a situation, pursuing a master’s degree is worth the money and time. 
  • You learn how to organize and keep track of the records as your team’s project manager. 
  • The master’s degree allows you to boost the communication skills required in top firms to communicate with business stakeholders. 
  • A business analyst develops a great social network, which helps the corporate world to communicate in a fast-paced world. 


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Business Analytics
  • online degree
  • online education in India
  • Online MSC Business Analytics

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