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Business Analytics

Impact of AI on business analytics career

Blog Date
January 28,
2025

Business analytics (BA) helps improve the operational efficiency of organizations for better business decisions by transforming data into significant insights. Artificial Intelligence (AI) plays a crucial role in modern business analytics as it helps businesses identify trends and disparities within data to forecast patterns or risks. Businesses, including banks and financial services, use AI to optimize their financial operations and investment strategies.

Incorporating AI into business analytics has increased the requirement for BA professionals to combine advanced technology with businesses to help them thrive in the industry. An MSc in Business Analytics is a program designed for students and professionals to gain the knowledge and skills required to excel in data-focused business decisions. 

The post further explores AI’s importance in advanced business analytics and the way AI is reshaping business analytics career paths. 

AI and business analytics career impact

Business analytics (BA) is the process of refining data to gain insights from them and use that understanding to make better business decisions. BA uses data analysis, data visualization, machine learning (ML) methods, and other technical business skills to transform data to help with business verdicts. The integration of AI into business analytics supports businesses in using ML algorithms to recognize complex patterns of data and gain insights from them across varied data sources. 

Using AI analytics allows an in-depth understanding of data and compares irregularities in them to generate helpful insights into business operations. By combining AI with business analytics, professionals can learn and familiarize themselves with varying metrics patterns to detect exact deviations. This helps reduce incidents of false alerts bringing only the critical ones to the surface through real-time business incident detection. In other words, business analytics powered by AI helps find solutions faster to let businesses grab the best opportunities.

AI’s influence on business analytics jobs

AI is transforming business analytics by automating data-driven decision-making, providing predictive insights, and improving overall efficiency. AI’s influence on business analytics jobs enhances roles like data collection, pattern recognition, predictive modeling, and reporting. It also helps business analysts share improved solutions from available alternatives. Powered by AI, BAs can assess scenarios to choose the best one for businesses to make better decisions and foster success.

AI has a huge positive influence on the job roles of business analysts for effective performance and fruitful results. Tableau, Qlik, BlazeSQL, Knime, Akkio, Spotfire, Power BI with Azure AI, and Julius.AI are some worthwhile AI tools to explore.

Changing roles in business analytics with AI

Generative Artificial Intelligence is reshaping tech jobs and increasing their requirement across industries with India’s workforce predicted to rise to 457.62 million by 2028. Sectors like retail, manufacturing, and healthcare where business analysts are in high demand are among the leading ones. 

Here are some emerging positions to look forward to for AI and Business Analytics career impact:

Job roleJob description Average annual salary (approx.)
Business AnalystBusiness analysts use AI to study processes, identify requirements, and create reports with insights for business stakeholders to connect IT with business goals for better decisions.INR 9,70,000 per annum
Business Intelligence Analyst A Business Intelligence Analyst gathers and analyzes data, finds key insights, and shares them to help improve the company’s performance.INR 8,90,000 per annum
Supply Chain AnalystThese professionals are responsible for gathering and analyzing supply chain data, managing supply chain operations, ensuring on-time deliveries, and keeping costs within budget.INR 7,00,000 per annum
Data Analyst Data analysts gather and examine large amounts of datasets to find patterns, draw conclusions, and help make better decisions.INR 600,000 per annum
Financial AnalystThese professionals review financial statements to identify investment opportunities and build financial models to help investors find profitable alternatives.INR 600,000 per annum
HR AnalystAn HR analyst collects, organizes, and analyzes data to support HR activities.INR 5,60,000 per annum
Market Research AnalystA Market Research Analyst studies consumers, competitors, and the market to find trends and give recommendations that help the company make better decisions and stay competitive.INR 5,00,000 per annum
Operations AnalystThey are in charge of examining policies, procedures, and operations of companies to find ways to improve. Key tasks include analyzing data, creating reports, and suggesting programs to boost performance.INR 5,00,000 per annum
Source: Glassdoor & Ambitionbox

AI reshaping business analytics career path

As per a report by Ernst & Young (EY) India, Artificial Intelligence is set to reshape 38 million jobs in India by 2030. This prediction is strong enough to ensure business analytics roles changing with AI and to emphasize the importance of Generative AI (GenAI) to transform the economy and workforce. 

Having good knowledge of AI is becoming all the more important for BAs to help them use AI tools to gain data-focused results for better business decisions. The integration of AI into Business Analytics programs is reshaping career paths for graduates and professionals, allowing them to stay competitive. Those with expertise in AI and business strategies are in demand across sectors like healthcare, retail, logistics, manufacturing, pharmaceuticals, sports, media, consulting, and real estate.

Also, with AI gaining prominence among businesses, the roles of business analysts are changing. The emphasis has now shifted more to strategies for results than to numbers. This changing scenario is likely to continue, which is expected to change the roles of BA professionals in the future. 

Emerging opportunities to explore for business analytics professionals include Business Intelligence Analyst, Supply Chain Analyst, Data Analyst, Financial Analyst, HR Analyst, Market Research Analyst, and Operations Analyst, among others. With experience, these professionals can also apply for leadership positions like project manager, product manager, consultant, and more.   

Business analytics skills for AI-driven markets

BAs need several skills to stay relevant with business analytics roles changing with AI. These skills ensure easy handling of tasks and efficient problem-solving. Some of these skills, which are a mix of technical and non-technical expertise, are mentioned below:

  • Data analysis skills: SQL (Structured Query Language), statistical analysis software, and Excel, data visualization tools like Tableau and Power BI are some important data analysis tools where a BA needs proficiency in extracting insights from massive data for business recommendations.
  • Business intelligence (BI) skills: SAP BusinessObjects, Microsoft Power BI, and IBM Cognos are some prominent BI tools that help business analysts create interactive visualizations, reports, and dashboards, and add to valuable business insights. 
  • Knowledge of programming languages: Programming languages like Python and R allow hands-on knowledge for business analysts to analyze data effectively. Besides, knowledge of SAS, SPSS, and other statistical software is also important. They help in analyzing and visualizing huge piles of data easily.
  • Analytical and critical thinking: Analyzing a business situation or problem and interpreting it well to fulfill all the related requirements is a necessary task that business analysts should perform. With a critical thinking ability, these professionals can assess options or solutions to arrive at a conclusion.      
  • Interpersonal skills: Interpersonal skills along with good communication are important non-technical skills that business analysts must have. To understand and to be understood are both significant for the role of a business analyst. The ability to communicate well with clients and all the stakeholders involved makes the job easy for a BA.   
  • Decision-making skills: This is another non-technical skill of business analysts that impacts a company’s business. Decision-making is critical for these BAs and requires them to analyze every aspect of the scenario before concluding. They also try to find alternative approaches to a problem after interpreting it.  

Training and upskilling are crucial for business analysts to stay relevant and updated with the current requirements. Upskilling through certifications and programs allows students and professionals to gain new and advanced know-how to face challenges in their new roles and responsibilities.    

Upskill yourself with MSc Business Analytics from MAHE

The online Master of Science in Business Analytics (MSc-BA) from Manipal Academy of Higher Education (MAHE) is a professional program to build expertise among learners in data analysis, visualization, ML, and several other key tools to enhance business performance. The curriculum covers varied topics to impart business analytics skills for AI-driven markets and boost expertise in in-demand tools to keep up with industry trends. The program is designed to prepare candidates to make data-driven decisions for a successful career across industries. They also gain the prestigious MAHE alumni status.

Conclusion

An online MSc in Business Analytics (MSc-BA) from Manipal Academy of Higher Education available on the Online Manipal portal is gaining immense recognition among professionals as a specialized program to establish successful AI reshaping business analytics career paths. The MSc-BA program helps candidates acquire in-depth knowledge of machine learning methods, data analysis, data visualization, and other business analytics skills for AI-driven markets to elevate careers in today’s job market.

Disclaimer

Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.


Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Artificial Intelligence
  • Business Analytics
  • Online MSC Business Analytics

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