Career options with an MSc in Business Analytics

With the emergence of new technologies such as AI and machine learning, it is now essential for businesses to analyze and interpret huge amounts of data for business growth. Business analytics helps businesses investigate and analyze their past performance to gain insightful information to drive business planning. Organizations across sectors (finance, healthcare, retail, etc.) are integrating analytics into their operations, which requires skilled analysts and data scientists.

With the increasing reliance on data-driven decision-making, the demand for professionals with an MSc in Business Analytics is rising sharply. Thus, if you want to start or expand your career in business analytics, a Master’s in Business Analytics can help you get there. An MSc in Business Analytics equips you with the skills needed to thrive in a data-centric world. Stay tuned with us as we unveil the spectrum of jobs after a Master’s in Business Analytics in India.

Unveiling the spectrum of opportunities

Data technology is becoming increasingly crucial in companies in this ever-changing digital environment. Employers everywhere are aggressively looking for graduates who possess a special combination of data analytics expertise, business acumen, and effective communication skills.

An MSc in Business Analytics will provide you with the skills you need to succeed in an increasingly data-driven environment. The course offers a thorough understanding of business analytics through operational research, statistics, and machine-learning approaches.

Due to technological advancements, the Indian analytics industry is expected to grow exponentially with a CAGR rate of approximately 33.5% for the forecast period 2025-2029. This will result in a wide range of career options for graduates with an MSc in Business Analytics. Data analysis, data science, business analysis, data engineering, and more are a few typical jobs. Let’s go beyond these typical roles and explore diverse pathways across various industries.

Industry	Job Role	Salary
Healthcare	Clinical Analyst	5 LPA
	Healthcare Consultant	12 LPA
Finance & Banking	Fraud Detection Analyst	5.6 LPA
	Investment Analyst	7.5 LPA
Sports & Entertainment	Sports Data Analyst	4 LPA
	Fan Engagement Analyst	9.5 LPA
Manufacturing	Supply Chain Strategist	8.5 LPA
	Operational Efficiency Expert	13.5 LPA
Government/NGOs	Public Health Analyst	6.5 LPA
	Global Information System Analyst	9 LPA
E-commerce industry	E-commerce Business Analyst	8 LPA
	Product Analyst	12 LPA

Healthcare

1. Clinical Analyst

Clinical analysts focus on clinical data (patient demographics, clinical observations, clinical trial data, and more) to support healthcare providers in improving treatment protocols and patient care strategies. Their responsibilities include:

• Analyzing clinical data to identify trends, outcomes, and areas for improvement in patient care
• Assisting in the implementation and optimization of electronic health records (EHR) and other clinical information systems
• Ensuring that clinical practices comply with healthcare regulations and standards

2. Healthcare Consultant

A healthcare consultant plays a vital role in advising healthcare organizations on various aspects to improve efficiency, reduce costs, and enhance patient care. As a healthcare consultant, you are also responsible for guiding organizations through transitions, such as mergers, acquisitions, or significant operational changes. Other typical responsibilities include:

• Recommending best practices to enhance efficiency, reduce costs, and optimize workflows
• Analyzing financial performance and advising on budgeting, revenue cycle management, and cost reduction strategies
• Providing training programs to improve staff skills and knowledge in areas such as management practices, compliance, and patient care

Finance and Banking

1. Fraud Detection Specialist

In industries such as banking, insurance, retail, and e-commerce, fraud detection specialists are essential in spotting and stopping fraudulent activity running within companies. This position involves analyzing data to detect patterns indicative of fraud, developing strategies to mitigate risks, and implementing systems to safeguard against fraudulent activities. The responsibilities include:

• Conducting risk assessments to determine vulnerabilities in processes and systems that could be exploited for fraud
• Creating or improving fraud detection algorithms and tools to enhance the organization’s ability to identify fraudulent activities
• Providing training to staff on recognizing and reporting fraudulent activities

2. Investment Analyst

An investment analyst plays a crucial role in the finance industry by analyzing investment opportunities and providing insights to guide investment decisions. The role offers opportunities for specialization in areas such as equity analysis, fixed income, or alternative investments. Their responsibilities include:

• Supporting portfolio managers in making well-informed investing choices
• Keeping track of market trends, economic indicators, and relevant news that could impact investment performance
• Working closely with other analysts, portfolio managers, and financial advisors to develop cohesive investment strategies

Sports and Entertainment

1. Sports Data Analyst

If you’re in the sports or entertainment industry and looking to enhance your career, sports data analysis is a rewarding career. A sports data analyst plays a critical role by analyzing performance data, player statistics, and game metrics to support teams, coaches, and management in making informed decisions. Some of their responsibilities include:

• Gathering data from various sources, including games, player performance metrics, and historical statistics
• Keeping up with advancements in sports analytics, data technology, and industry trends to continuously improve analysis techniques and tools
• Applying statistical methods to analyze performance data; identifying trends, patterns, and insights that can enhance team performance or inform strategy

2. Fan Engagement Analyst

A fan engagement analyst focuses on understanding and enhancing the relationship between sports teams or entertainment organizations and their fans. This role leverages data to improve fan experiences, increase loyalty, and drive attendance and engagement across platforms. Some of their responsibilities include:

• Evaluating the success of fan engagement events, such as meet-and-greets or fan festivals, to identify best practices and areas for improvement
• Analyzing fan behavior and engagement data from various sources, including social media, ticket sales, and surveys, to understand fan preferences and trends
• Identifying and segmenting different fan demographics to tailor engagement strategies and marketing campaigns effectively

Mastering the skills for success

To build a rewarding career in business analytics, you must master certain targeted skills, including hard and soft skills. A Master’s program can help you do this easily. Let’s discuss the key skills and knowledge developed through an MSc in Business Analytics program:

Technical Skills: Upon completion of the course, you will possess various technical skills such as the following:

• Data analysis techniques include descriptive analytics, which helps interpret and summarize historical data. In contrast, predictive analytics expertise helps you project future outcomes using statistical methods and machine learning.
• Statistical modeling skills help you to assess risks and make predictions accordingly. 
• Data visualization tools (e.g., Python, SQL, Tableau) will help you extract, analyze, and communicate complex data insights effectively. 

Business Acumen: Companies are constantly looking for individuals with technical skills and business acumen to propel business success. Understanding this skill is key to a great career in business analytics.

• Understanding financial statements, key performance indicators (KPIs), and financial modeling is important for driving viable data-driven financial decisions.
• Understanding marketing principles, like market research, consumer behavior analysis, and the application of analytics, is essential for developing marketing strategies and campaigns.
• Business strategy development skills are required for formulating data-informed strategies that align with organizational goals.

Communication and Collaboration: Soft skills like communication and collaboration are just as important for a successful career in business analytics. This includes:

• The ability to convey complex data findings clearly and concisely to non-technical stakeholders, enabling informed decision-making
• Developing and proposing practical solutions based on data insights that address specific business challenges
• Working effectively in cross-functional teams, leveraging diverse perspectives to enhance problem-solving and innovation

Such a blend of technical proficiency, business knowledge, and strong communication and collaboration skills cultivated in an MSc in Business Analytics program prepares graduates to thrive in a data-centric business landscape.

Competitive advantage in the job market

An MSc in Business Analytics provides graduates with a competitive advantage in the job market for several key reasons:

• High Demand 

According to a survey released by professional education organization Imarticus Learning and Analytics India Magazine (AIM), jobs in the field of analytics and data science increased by 30% in April 2022 compared to April 2021. India’s share of jobs in data science and analytics globally increased to 11.6% from 9.4% as a result of digital transformation in many industries. Graduates equipped with analytics skills are in high demand as companies seek professionals who can interpret data and provide actionable insights.

• Technical Proficiency

An MSc in Business Analytics can help you gain the technical expertise necessary for a lucrative career in business analytics. Graduates learn to use advanced analytics tools and software (like R, Python, SQL, and Tableau), making them immediately valuable to employers. They also become familiar with statistical methods, enabling them to drive useful insights from data.

• Business Acumen

The program covers business fundamentals, equipping graduates with real-world analytics and data usage in businesses. This knowledge allows them to align data initiatives with business objectives. The degree also teaches how to present data-driven findings clearly, equipping graduates to communicate effectively with non-technical stakeholders.

• Problem-solving Skills

The curriculum typically includes case studies and real-world projects, helping graduates develop strong problem-solving skills and the ability to think critically about business challenges. Working on practical projects also prepares graduates to handle actual business scenarios and work on mock cases, helping them with a portfolio to showcase to potential employers.

• Interdisciplinary Knowledge

A background in business analytics allows graduates to work in diverse roles in diverse industries, including IT, marketing, finance, and operations. Furthermore, the analytical mindset developed during the program enables graduates to adapt to various roles and challenges within an organization.

An MSc in Business Analytics not only provides the technical skills necessary for data analysis but also fosters a complete understanding of business operations. This makes graduates highly attractive to employers looking for innovative problem-solvers who can drive data-driven decision-making.

Choose MAHE for MSc Business Analytics

Choosing Manipal Academy of Higher Education (MAHE) for an online MSc in Business Analytics offers a range of benefits that cater to the needs of modern learners. Here’s an overview of the program and some student testimonials to showcase their experience at MAHE.

• Job-ready Business Analytics

Important subjects covered in the program include business intelligence, statistical analysis, predictive analytics, data mining, and business econometrics. This comprehensive approach guarantees a strong foundation in business strategy and technical skills, preparing you for the workforce.

• A Fully Flexible and Online Experience

Experience 100% online learning with no quality compromises. Students can manage their education with their personal and professional obligations, thanks to the online format. This flexibility is ideal for working professionals seeking to enhance their qualifications without interrupting their careers.

• Experienced Faculty

MAHE’s faculty members have strong academic backgrounds and a wealth of industrial expertise. This expertise enriches the learning experience and provides insights into real-world applications of analytics.

• Practical Exposure

The curriculum includes case studies, projects, and simulations that allow students to apply theoretical knowledge to practical scenarios, enhancing their problem-solving and strategic thinking skills.

• Networking Opportunities

Networking is essential for success in a business analytics career. Despite being an online program, MAHE fosters strong connections through virtual networking events, webinars, and forums, allowing students to engage with peers, alumni, and industry professionals.

Student Testimonials

“Having studied accounting, I aimed to use my understanding of business analytics in my career. Because of its flexibility, I opted for MAHE’s online MSc in Business Analytics. Everything changed when I was allowed to work a full-time job and study at my own pace. I now have a lot more faith in my ability to analyze data for business growth.” – Advik Atherya

“The program offered me valuable insights into how analytics can drive business decisions. The case studies and hands-on projects helped me apply what I learned directly to my job. Since graduating, I’ve received multiple promotions, and I attribute much of that success to the skills I gained at MAHE.” – Karthika Nair

“I was impressed with MAHE’s online MSc in Business Analytics. The blend of theory and practical application made the coursework engaging and relevant. The network I built during the program has opened doors for me professionally, and I’ve landed several lucrative consulting projects as a result.” – Thakur Simran Sunil

MAHE’s online MSc in Business Analytics provides flexibility, academic rigor, and practical exposure, making it a great choice for aspiring professionals. Students’ positive feedback highlights the program’s effectiveness in enhancing their skills and advancing their careers. If you’re considering a career in business analytics, MAHE offers a strong platform to build your future.

Check out more testimonials of Business Analytics students.

Conclusion

Pursuing an MSc in Business Analytics is a strategic move for anyone looking to advance their career and tap into diverse opportunities. The program equips students with critical skills in data analysis, statistical modeling, and tools like Python, R, and Tableau, making them valuable assets to employers. Beyond technical skills, the curriculum emphasizes understanding business strategy and operations, allowing graduates to align analytics with organizational goals. By investing in this degree, individuals can unlock a world of opportunities and significantly enhance their career trajectory.