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Business Analytics

How can master’s in Business Analytics land you a job in top MNCs?

Key takeaways: 

  • Master’s in business analytics will help you to understand the importance of data in business, and how it can be used to enhance the performance of businesses.
  • The degree will also help students to gain knowledge about analytics methodologies, which are essential for decision-making processes in any industry.
  • In addition to this, a master’s degree in business analytics can also equip students with the required knowledge and skills necessary to succeed in careers related to data analysis and decision-making processes.
  • Students who graduate from a programme with a master’s degree in business analytics may have access to employment opportunities at various levels within an organisation or company where they can use their knowledge and skills gained from their studies on data analysis, statistics, and so on.

The world is changing rapidly. The pace of technology and industry is increasing, and the need for qualified employees is growing exponentially. 

It is no surprise that more than a million people worldwide have graduated from a master’s programme. But what does this mean for you? How can you ensure that your master’s degree will help you land a job at the best companies?

The answer is simple: by choosing to study at one of the top schools in the world. While many people think that a master’ degree should be earned through a university or college, many online schools offer this kind of education—some are better than others.

What is business analytics?

Business analytics is gathering and analysing data to make better business decisions. It can improve existing processes, optimise operations, or identify new opportunities. Business analytics helps you make better decisions by providing insights into your organisation’s activities and performance.

Business analytics involves collecting data from various sources and using it to create more intelligent business decisions. This type of analysis is widely used across industries; for example, it can be applied in retail, healthcare, manufacturing, energy, financial services, and many other sectors.

READ MORE: What is Business Analytics: An overview

Why should you choose Business Analytics as your career?

Here are four reasons to choose a business analytics career path –

  • Demand

According to the Bureau of Labour Statistics, jobs in management, business, and financial operations will grow 8.4% between 2014 and 2024. That’s very much quicker than the average rate for all occupations!

  • Flexibility

Master’s in business analytics will prepare you to take a decent position with minimal additional education or training. You’ll be able to enter the workforce quickly after graduation and start making money!

  • Desirable salary

According to recent research, graduates with master’s degrees in business analytics earn an average starting salary of INR 4 lakhs to INR 6 lakhs per year—or about INR 1000 – 1500 per hour if you assume a 40-hour workweek (which most don’t). That’s almost twice as high as the national median household income!

  • Growth

If you want to get ahead in your field of study or advance your business analytics career path down another road, then choosing BA as your degree will allow you to do so. 

List of master’s programmes in Business Analytics

Following is a list of master’s programmes in Business Analytics.

  • M.Sc. in Business Analytics

M.Sc in Business Analytics course is designed for students who have completed their bachelor’s degree in any branch of study. This programme is for those who wish to pursue a business analytics career in top companies. The main focus of the M.Sc in Business Analytics course is to develop analytical, conceptual, and problem-solving skills required for professional practice and control at higher levels. 

  • Master of Business Administration (MBA)

The Master of Business Administration (MBA) is a two-year programme that allows students to understand business and management processes more deeply. This is the most popular master’s degree in the world. Furthermore, the course provides you with the skills necessary to apply for a manager or administrator position in any industry. 

The candidates will be trained in all areas of business administration such as finance, marketing, operations research and quantitative methods, human resource management, etc. They will also be exposed to international business practices and corporate governance issues through regular interaction with distinguished faculty members, visiting professors/specialists from industries and other reputed institutions.

  • MBA with Business Analytics

This specialised programme is designed for those who have completed their bachelor’s degree in any branch of study or any other field but want to pursue an MBA degree after graduation. This programme’s primary focus is developing analytical and conceptual skills required for higher-level professional practice and management. 

Business Analytics concepts and skills covered in the master’s programme

A master’s programme in business analytics covers many concepts and skills in high demand in today’s business world.

One of the most important concepts covered in the programme is how to use data analysis to improve your business practices. The coursework covers everything from Excel data analysis to more advanced machine learning and artificial intelligence techniques. This coursework gives students a solid grounding in the basics of data analytics, so they can use their skills in various industries or roles.

Students also learn about database management, business statistics, programming with R and Python, business econometrics, data visualisations, big data analytics, project management, time series analysis and other topics. It also covers specialised subjects such as Marketing Analytics, Digital and Web Analytics, Financial Assets Valuation, and Financial Analytics.

Become an in-demand Business Analyst with Online Manipal

Manipal Academy of Higher Education (MAHE) offers a variety of online programmes at Online Manipal that will help you get there.

If you’re looking for a master’s degree in business analytics, you can enrol in M.Sc. in Business Analytics that is designed to equip you with the skills needed to become a successful business analyst. You’ll learn to interpret data and solve problems using quantitative methods like statistical analysis and computer programming languages. Expert faculty from MAHE will teach you how to use essential tools to master business analytics processes.

If you already have experience but want to further your business analytics career by earning an advanced degree, we also offer a Master of Business Administration with Business Analytics specialisation.

Bottom line 

A master’s in business administration opens doors for you to work for some of the best business analytics companies. The skills you learn in a master’s programme are valuable and transferable to any industry, so your education will stay relevant throughout your business analytics career.
Bachelor’s degrees are great, but if you want more opportunities and better paychecks, consider getting your master’s degree in business analytics. Select your suitable course at Online Manipal and enrol today.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Business Analytics
  • Master of Business Administration
  • Online MSC Business Analytics

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