BBA in Marketing Syllabus (2025-26): All Semester Subjects List in India

A Bachelor of Business Administration (BBA) in Marketing is an undergraduate program in Business that equips students with essential skills for promoting products and services. Key skills covered in the BBA Marketing syllabus include digital marketing, branding, research, customer behavior, and sales. 

The essential BBA in Marketing subjects covered in the curriculum include Entrepreneurship and Innovation Management, Business Communication, Marketing Management, E-Commerce, International Marketing, and Advertising Management, among others. 

This blog takes a close look at the complete semester-wise syllabus of the BBA in Marketing courses. It also highlights the core curriculum for the online BBA program with a Marketing specialization, offered by Manipal University Jaipur on the Online Manipal portal.  

What is a BBA in Marketing?

 As noted earlier, a BBA in Marketing is a specialized undergraduate program that blends core business concepts with marketing principles, enabling students to pursue lucrative careers across diverse fields. These include advertising, marketing, and sales, among others.

The course is designed to prepare learners to thrive in the rapidly evolving marketing landscape. Graduates are then eligible to apply for a variety of career roles across industries and sectors, as marketing is essential to the growth of all businesses. 

Some of the key job roles and industries that open up for graduates of BBA Marketing programs are highlighted below:

Top Job Profiles for BBA Marketing Graduates	Key Industries
Sustainability Marketing	E-Commerce
Advertising	Travel & Tourism
Content Marketing	Fashion & Retail
Event Management	Healthcare
Entrepreneurship	Hospitality
Digital Marketing	Finance
Brand Management	Entertainment
Product Marketing	FinTech
Market Research	EdTech
Social Media Marketing	IT & ITES

Check out: Scope of Online BBA in Marketing

BBA in Marketing: 1st Year Syllabus (Sem 1 & 2 Subjects)

A online BBA in Marketing program is a three-year program, divided into six semesters. The BBA Marketing Management subjects covered in the first year are designed to help develop foundational business skills in students. They begin preparing for core marketing roles by learning foundational concepts across the subjects, along with foundational business knowledge and skills. 

BBA in Marketing: 1st Year Course Overview & Structure

• 1st Year Subjects: Business and Management Functions, Entrepreneurship and Innovation Management, Office Automation Tools, Community Development, Business Communication, among a number of others.
• Learning Objectives: To help students understand core marketing concepts and terminologies commonly used, and the role of marketing in business.
• Skills Learned By Students: Critical thinking and analysis, problem-solving ability, effective communication, teamwork, ethical awareness, interpersonal skills, and more.

BBA in Marketing: 1st & 2nd Semester Subjects

The first year of the BBA Marketing program includes two semesters. The first semester covers six subjects, and the second covers seven. A total of 13 subjects are taught in Year 1 of the program. The BBA Marketing Management syllabus for the first year is outlined below: 

Semesters	Subjects
1st Semester	Business and Management Functions Financial Accounting Microeconomics Entrepreneurship and Innovation Management Universal Human Values Office Automation Tools
2nd Semester	Macroeconomics Financial Management Organizational Behavior Community Development Introduction to Python Statistics for Managers Business Communication

BBA in Marketing: 2nd Year Syllabus (Sem 3 & 4 Subjects) 

The second year of the BBA Marketing syllabus helps students transition from foundational business and marketing concepts to specialized skills that prepare them for advanced roles in the field. The course focuses on a more detailed study of both business and marketing functions to succeed in various businesses. 

BBA in Marketing: 2nd Year Course Overview & Structure

• 2nd year Subjects: Operations Management, Marketing Management, Business and Corporate Laws, Supply Chain Management, and E-Commerce are just a few of the key subjects covered in the second year of the course.
• Learning Objectives: To deepen understanding in the marketing field, and develop analysis and market research skills in students. The aim is to help learners gain expertise in understanding consumer behavior and patterns, strategic planning, and effective execution of a marketing plan.   
• Skills Learned by Students: Consumer Behavior, Brand Management, Analytical Thinking, Strategic Thinking, Problem-Solving, Adaptability, Time Management, etc. 

BBA in Marketing: 3rd & 4th Semester Subjects

Learn more about the BBA in Marketing subjects for the second year in the table below. It shares the list of subjects taught in semesters 3 and 4 of the course:

Semesters	Subjects
3rd Semester	Operations Management Human Resource Management Marketing Management Cost & Management Accounting Interview Skills and Etiquette Business and Corporate Laws Business Environment
4th Semester	Indian Financial System Business Research Methods Supply Chain Management E-Commerce Design Thinking (MLC) Environmental Science Technology Management

BBA in Marketing: 3rd Year Syllabus (Sem 5 & 6 Subjects)

The third-year BBA Marketing Management subjects aim to deepen specialized understanding of core business and marketing concepts, preparing students for careers in sales, marketing, and branding.    

BBA in Marketing: 3rd Year Course Overview & Structure

• Core Subjects: Fundamentals of Business Analytics, International Business Management, Strategic Management, Management Information System, and Project.
• Specializations/Electives: International Marketing, Consumer Behavior, Digital Marketing, Sales & Distribution Management, Advertising Management, and Green Marketing.
• Learning Objectives: To apply the knowledge gained to making strategic decisions and specialize in advanced topics such as brand management, digital marketing, and data analytics.
• Skills Learned by Students: Market Research & Analysis, Sales & Negotiation, Social Media Marketing, Leadership, Teamwork, Adaptability, Risk Management, and more.
• Internships and Projects: Projects in the third-year BBA Marketing syllabus focus on modern marketing trends, including e-commerce strategies, ROI analysis for social media marketing, and green marketing. Internships cover experience in brand management, digital marketing, and market research in IT, FMCG, or startups. 

BBA in Marketing: 5th & 6th Semester Subjects     

Semesters 5 and 6 of the BBA Marketing program focus on combining core subjects with electives or specializations, giving students the opportunity to master specific fields of study of interest. This enables them to prepare for advanced roles in their careers. Listed below is the complete list of BBA in Marketing Management subjects covered in semesters 5 and 6:
 
Core Subjects

Semesters	Core Subjects
5th Semester	Fundamentals of Business Analytics International Business Management
6th Semester	Strategic Management Management Information System Project

Elective Subjects

Semesters	Elective Subjects/Specializations
5th Semester	International Marketing Consumer Behavior Digital Marketing
6th Semester	Sales & Distribution Management Advertising Management Green Marketing

Useful Guide: How to get a job in marketing after BBA

FAQs

1. Does the BBA Marketing syllabus include Digital Marketing?

Yes, the BBA Marketing program generally covers an elective in Digital Marketing, allowing students to specialize in the field and gain expertise in its key concepts. This further allows them to choose relevant career paths in the domain after graduation.

2. Is a BBA in Marketing a good option?

Yes, pursuing a BBA with a specialization in Marketing is a good option for students aspiring to a career in the field. Moreover, the discipline opens up related career paths, including branding, digital marketing, and sales.

3. Can I take a BBA in Marketing course online?

Yes, it is possible to complete the program online. Several popular platforms, such as Online Manipal, allow learners to study the program entirely online. Manipal University Jaipur offers an online BBA in Marketing on the Online Manipal portal.

4. What are the core BBA Marketing subjects in the curriculum?

Semesters 5 and 6 in the third year of the BBA Marketing programs offer a host of core subjects that provide a deep understanding of key business and marketing concepts. They include:

Semester 5 

• Fundamentals of Business Analytics
• International Business Management

Semester 6

• Strategic Management
• Management Information System
• Project

5. What are the elective subjects covered in the BBA Marketing course?

The third year of the BBA Marketing program offers a combination of both core and elective subjects. The electives allow students to specialize in a subject of interest that aligns with their career goals.

Semester 5 

• International Marketing
• Consumer Behavior
• Digital Marketing

Semester 6

• Sales & Distribution Management
• Advertising Management
• Green Marketing

6. What is the average starting salary after completing a BBA in Marketing course?

The exact salary of a BBA Marketing graduate may vary from one professional to another. It also varies by job role, organization, location, and other factors. For reference, the average salary for a Digital Marketer, a typical role after BBA Marketing programs, is approximately INR 6.1 LPA.

Related Source: Payscale

7. How is the BBA Marketing syllabus structured across 3 years?

The 3-year BBA Marketing program is divided into 6 semesters, with each year covering 2 semesters. The first year introduces core business and marketing concepts, and the second year deepens understanding of these functions. The third year combines core and elective courses, allowing students to specialize in a subject of their choice.

8. Can I get job opportunities based on what I learn in the BBA Marketing?  

Absolutely! A BBA in Marketing course opens up a range of career paths for graduates. Some of the top job profiles that are likely to unlock for students after completing the program are:

• Marketing Executive
• SEO Specialist
• Market Research Analyst
• Assistant Brand Manager
• Social Media Manager