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Scope of Online BBA in Marketing

Blog Date
December 28,
2024

Marketing is one of the most effective tools in the hands of any organization today. With the rapidly evolving digital landscape, the means and methods of marketing have also changed. Brands are adopting newer methods to reach their target audiences and lure them to their products and services. This is where professional knowledge in the marketing domain helps. An online BBA in Marketing offers a blend of theoretical and practical learning in the field. Students learn more about branding, marketing strategies, and consumer behavior. This article explores in depth the scope of BBA in Marketing.

Core Focus of Online BBA in Marketing

The course curriculum of online BBA in Marketing focuses on understanding customer needs, behavior patterns, and shopping trends. It also teaches students the importance of market research to determine these factors accurately. Additionally, students develop specialized skills in advertising, brand management, and sales. The scope of BBA in Marketing courses covers a wide array of digital marketing strategies too. These include Pay-Per-Click (PPC), Search Engine Optimization (SEO), and social media campaigns.

The table below highlights the course curriculum and the scope of the BBA in Marketing online offered by Manipal University Jaipur:

Semesters Subjects Covered
1Financial AccountingEntrepreneurship and Innovation ManagementOffice Automation ToolsBusiness and Management FunctionsMicroeconomicsUniversal Human Values
2Financial ManagementCommunity DevelopmentStatistics for ManagersMacroeconomicsOrganizational BehaviourIntroduction to PythonBusiness Communication
3Human Resource ManagementCost & Management AccountingBusiness and Corporate LawsOperations ManagementMarketing ManagementInterview Skills and EtiquettesBusiness Environment
4Business Research MethodsE-CommerceEnvironmental ScienceIndian Financial SystemSupply Chain ManagementDesign Thinking (MLC)Technology Management
5Core subjectsInternational Business Management Fundamentals of Business AnalyticsElectives/SpecializationsConsumer BehaviorInternational MarketingDigital Marketing
6Core subjectsManagement Information SystemStrategic ManagementProjectElectives/SpecializationsAdvertising ManagementSales & Distribution ManagementGreen Marketing

Benefits of Online BBA in Marketing

We discussed the scope of BBA in Marketing and what its curriculum covers for students and working professionals. The course is generally considered ideal for both as online learning allows the flexibility to pursue studies alongside managing work. Some of the top benefits of online BBA in Marketing are:   

  • Industry-aligned curriculum: The subjects taught in the online BBA Marketing degree impart knowledge on both traditional and digital marketing strategies. This enables students to stay relevant to the latest industry trends and requirements. They are better able to align with customer needs and adapt to their preferences.
  • Networking opportunity: The course allows ample scope for networking with peers, mentors, faculty, and industry experts across the world. Since it is offered on the online platform (Online Manipal), the BBA Marketing course opens doors to interact with a host of domain leaders. This further helps unlock numerous rewarding career opportunities for students.
  • Flexibility: Online BBA Marketing courses can be pursued in a flexible learning schedule. Students can choose their own time, place, and pace of study, as per convenience. It is thus ideal for both students and working professionals alike. 
  • Wider exposure: Among the many benefits of online BBA in Marketing courses is that it provides an opportunity for hands-on learning. Students are offered wide exposure to case studies and real-world marketing campaigns. This gives them the feel of creating, managing, and running a promotional brand campaign in the real world

Skills You Will Gain in Online BBA Marketing Courses

  • Digital marketing proficiency: Students pursuing online BBA in Marketing gain expertise in many digital marketing tools. These include Google Analytics, Google Ads, and various social media platforms.
  • Sales and negotiation: These are among the many skills that students of marketing courses learn. Negotiating with prospective buyers and offering sales are crucial aspects of marketing. Students learn to become efficient in these areas.
  • Strategic thinking: The course helps equip students with analytical abilities that help them make informed decisions. Students are better able to think out of the box and devise innovative campaigns for brand promotion.
  • Strong communication: Effective verbal and written communication skills unlock lucrative opportunities for online BBA marketing jobs. Additionally, students gain creative problem-solving skills that enable them to think and express themselves more effectively.
  • Data interpretation: Students of online BBA in Marketing courses learn how to efficiently interpret data and make informed decisions in marketing contexts.

Marketing Career Opportunities After Online BBA

Students graduating with an online BBA have sufficient knowledge and expertise to assume top roles in varied industries. The table below highlights some of the popular online BBA Marketing jobs that open up to graduates:

Job RoleAnnual Salary (Approx)
Digital Marketing SpecialistINR 13.4 lakh per annum
Marketing ManagerINR 13.2 lakh per annum
Content Marketing ManagerINR 11.1 lakh per annum
Brand StrategistINR 6 lakh per annum
Advertising ExecutiveINR 5.4 lakh per annum
Market Research AnalystINR 4 lakh per annum

After completing an online BBA, Marketing jobs are available for graduates in a wide array of industries. Some of the popular ones include:

What Makes Marketing a Promising Career Path?

The emergence of online platforms for the promotion of products has necessitated a high demand for skilled marketers globally. This has further led to the rise and demand for Digital Marketing careers among students and working professionals. Lucrative salary packages and immense growth potential for leadership roles in the domain are driving factors.

This has also created the demand for formal education in the domain of marketing. Courses like online BBA in Marketing are in high demand among aspiring marketers. Manipal University Jaipur makes this three-year degree program easily accessible to all on the Online Manipal platform. Graduates of the course are rewarded with high-growth opportunities in Digital Marketing careers.

Conclusion

This article explored the wide scope and potential growth of professionals opting for Digital Marketing careers after an online BBA in Marketing. MUJ’s online BBA Marketing degree perfectly combines academic knowledge with practical hands-on training. The course helps prepare students for a successful career path in marketing.     

Disclaimer

Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.


Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Marketing
  • Online BBA
  • online degree

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