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In-demand job roles after a BBA

Blog Date
August 23,

A Bachelor of Business Administration (BBA) degree is an undergraduate degree program designed to provide students with a strong foundation in various aspects of business management and administration. The BBA curriculum typically covers subjects like marketing, finance, human resources, business ethics, communication, and more. It aims to equip students with the knowledge, skills, and understanding required to excel in the business world. BBA graduates often have sound knowledge of all major fields essential for running and managing a business which makes them a first choice for recruiters in business as well as other domains. 

What is the demand for BBA degree in 2023? 

The demand for BBA graduates continues to be significant due to the ever-expanding business landscape and the need for skilled professionals who can contribute to various sectors of the economy.  Businesses of all sizes, from startups to multinational corporations, require individuals with a solid understanding of business principles and practices to drive growth, innovation, and efficiency. 

You can also check out the Why BBA? Top reasons to choose BBA 

  • Versatility: A BBA degree provides a versatile foundation that opens doors to various career paths within the business world. 
  • Strong business knowledge: It imparts a comprehensive understanding of fundamental business concepts and practices, making graduates well-prepared for the corporate environment. 
  • Skill development: BBA programs emphasize critical thinking, problem-solving, communication, and teamwork skills, which are crucial for success in any business role. 
  • Entrepreneurship opportunities: The knowledge gained through a BBA degree can be applied to starting and managing one’s own business. 
  • Career progression: BBA graduates often experience faster career growth due to their well-rounded business education. 
  • Foundation for an MBA: The degree serves as a solid foundation for pursuing specialized master’s degrees like MBA, MSc in various business disciplines, or even law or public administration. 
  • Global perspective: Business is increasingly global, and a BBA program can provide insights into international business practices and cross-cultural understanding. 

To know more, you can check out BBA course details

Different sectors that employ BBA graduates 

BBA graduates are employed in various sectors. They can work in the government or private sector and may be self-employed. BBA graduates can work as consultants or managers, entrepreneurs who manage their own companies (small businesses), teachers at schools and universities, finance and HR professionals in the corporate sector.  

Business development  

Business development is finding new customers, markets and opportunities for business. It is a key function in the sales process and essential to the success of an organization. Business development professionals are involved with identifying opportunities, developing strategies to pursue them, securing funding for new ventures, creating partnerships with external parties and monitoring performance after implementation. 

Business development professionals typically require at least a bachelor’s degree or higher-level qualification in marketing or business management, and it is one of the best jobs after BBA. They will also generally be required to gain professional certification as they progress through their careers. 


Marketing plays an important role in any business. Marketing is a broad field, but it’s not just about advertising. It’s also about understanding the customer, the market and the competition. Marketing professionals need to be able to determine what customers want and how much they’re willing to pay for it.  

Marketing is also about building a brand. This means that you’re creating an identity for your company and products that people will recognize and remember. It is one of the highest-paying jobs after BBA. 

Human resources  

Human resources managers are in demand. Human resources managers are responsible for employees’ recruitment, training and development. HR managers are responsible for creating an employee-friendly environment that improves skills, efficiency and productivity. They handle employee relations, employee welfare, and employee payroll and benefits. 

They also manage recruitment and selection, orientation and training of new hires. HR managers are responsible for the development of human resources policies, procedures and guidelines that ensure legal compliance with all applicable regulations. 


Finance is the branch of economics that concerns itself with the study and analysis of money, investments and financial markets. Finance is concerned with three main areas: risk management, capital budgeting, and performance measurement. Financial decision-making uses both quantitative methods (numbers-based) and qualitative methods (descriptive). 

In today’s business world, finance is a broad field that covers many different areas, including accounting, investment banking and corporate finance. If you’re interested in working in any of these fields, then this course will give you a good basis for building your career. 


Banking is one of the most lucrative sectors to work in and has many job opportunities available. This sector will continue to grow as long as there are people who are interested in lending money. It’s competitive, so you need to be skilled and have relevant experience if you want to work here. 

Operations and supply chain management  

Operations and supply chain management focus on managing the processes involved in manufacturing and delivering products or services. It deals with the planning, designing, and controlling of business operations. It encompasses the functions of production management, inventory control, material requirements planning, capacity utilization scheduling and many other areas of interest to business professionals who work primarily in manufacturing industries. 

Operations and supply chain management can be an excellent career choice for individuals who enjoy working with numbers and data, as well as those who are interested in a variety of different industries. 

Also read: Why pursue BBA for a career in consulting? 

Highest-paying job roles after BBA 

After a BBA, graduates can get into several lucrative job roles in top companies across sectors: 

Business Development Manager 

A business development manager is responsible for identifying growth opportunities and driving the expansion of a company’s market reach. They focus on creating and nurturing strategic partnerships, collaborations, and alliances that can lead to increased revenue and market presence. Business development managers conduct market research to understand customer needs, competition, and industry trends. They negotiate deals, develop sales strategies, and work closely with cross-functional teams to execute plans that align with the company’s growth objectives. This role requires strong interpersonal skills, negotiation abilities, and a keen understanding of market dynamics. 

The annual salary of a business development manager in India can go up to 15 lakhs depending on the candidate’s skills and experience. 

HR Manager  

Human resources managers are responsible for the human resources of an organization. They manage recruitment, training and development, compensation and benefits, employee relations and performance management. These managers are also responsible for employee safety and welfare. HR managers are responsible for employee relations. They ensure that employees work productively and peacefully, as well as plan employee development programs to hire new employees.  

In India, the yearly salary of a HR manager can go up to ₹ 18 lakhs

Marketing Manager  

As a marketing manager, you will be responsible for the marketing of a product or service. You will work closely with sales, finance and other departments to help achieve the company’s goals by implementing specific marketing strategies. You must also analyze consumer behavior and trends in order to identify new opportunities for growth. You may collaborate with market research analysts for consumer insight into what sells best among consumers or why they make certain purchasing decisions. Your skills as an effective communicator will be essential as well.  

The annual salary of a marketing manager in India can go up to INR 22.6 lakhs

Business Administrator  

Business administrator is a job role that requires you to be skilled in handling multiple tasks at the same time. Business administrators are responsible for managing the entire business operations, including budgeting and forecasting, human resources, and information technology. They also provide support to other departments of their organization. 

In India, the annual salary for a business administrator can go up to INR 10 lakhs. There are multiple factors that determine your pay in this field, including your experience and the city in which you live. 

Sales Manager 

A sales manager leads a team of sales professionals and is responsible for achieving the company’s sales targets and revenue goals. They develop sales strategies, set targets, and monitor the performance of their team members. Sales managers also analyze market trends, customer preferences, and competitor activities to adjust sales strategies accordingly. They provide training and guidance to their team members, ensuring they are equipped with the necessary skills and product knowledge to effectively engage with customers and close deals. Sales managers need excellent leadership skills, the ability to motivate and coach their team, and a deep understanding of the sales process. 

The annual salary of a sales manager in India can go up to INR 14.4 lakhs

Operations Manager  

An operations manager is a person who manages the day-to-day operations of a business. This role can be held by anyone from an owner to an employee, but all operations managers are responsible for managing the operational activities of an organization. They may oversee multiple departments and perform tasks such as hiring new employees, managing inventory and supplies, or assisting with budgeting. These professionals also need strong communication skills because they may have several teams working under them.  

The annual salary of an operations manager in India can go up to ₹ 19 lakhs

Financial Analyst 

A financial analyst evaluates financial data, market trends, and economic indicators to provide insights and recommendations for investment decisions. They assess risk levels, analyze company financial statements, and create financial models to assist in forecasting and planning. This role requires strong analytical skills and a deep understanding of financial markets and instruments. 

The annual salary of a financial analyst in India can go up to INR 11 lakhs

Digital Marketer 

Digital Marketing is a field that deals with the promotion of products and services using digital technologies. It includes social media, search engines, email, blogs, video and other online channels to reach their target audience. The job market has exploded with online marketing opportunities that can be done remotely. If you’re interested in digital marketing, then this is a great opportunity for you.  

The annual salary of a Digital marketer in India can go up to ₹ 9.1 lakhs. It is important to note that there are multiple factors that affect a Digital marketer’s salary. 

Advantages of doing an online BBA degree 

Flexibility: Online BBA programs allow students to learn at their own pace and balance education with other commitments. 

Accessibility: Students can access course materials from anywhere, breaking down geographical barriers. 

Cost-effectiveness: Online BBA programs often have lower tuition fees and eliminate the need for relocation or commuting expenses. 

Personalized learning: Many online programs offer individualized learning experiences through adaptive technologies. 

Career continuation: Professionals can continue working while pursuing an online BBA, enhancing their skills without interrupting their careers. 

Check out: Online BBA vs distance BBA: Which is better? 

For most BBA graduates, pursuing an MBA is the best career option after BBA. An MBA degree is a complete package of management education and provides you with a thorough understanding of business. If you want to grow your career in any industry, then this is something that can help you as it offers leadership development training, strategic thinking skills and technical knowledge.  

The curriculum also covers important topics like financial strategy, marketing, human resources and accounting, which are essential for any business professional to have knowledge about. A lot of companies look for candidates who have an advanced degree, such as an MBA, because they believe that these candidates are better prepared for success once they enter the workforce after graduation. 

MBAs are especially valuable if you wish to pursue a career as a manager, consultant or entrepreneur. A lot of people decide to get their MBA because they want to advance in their careers or open up new opportunities. Having an advanced degree can make you more competitive when applying for jobs because it shows that you have the skills needed to succeed in business. A lot of companies look for candidates who have an advanced degree, such as an MBA, because they believe that these candidates are better prepared for success once they enter the workforce after graduation. 

To know more, you can check out Why is MBA still one of the best courses after BBA? 

Why should you do an online BBA from Manipal University Jaipur? 

The online BBA program from Manipal University Jaipur is the best option for students who want to pursue their BBA degree from the comfort of their homes. The course structure is flexible, and the fee structure is affordable and easy on your pocket. Students applying for online BBA from Manipal University Jaipur need to have a minimum of 50% in their 12th board exams. When you enroll for any online degree through Online Manipal, you can benefit from the advanced and user-friendly LMS, free access to Coursera, exceptional student support services, and placement assistance. 


Pursuing a Bachelor of Business Administration (BBA) opens the doors to a plethora of in-demand job roles across diverse industries. As the business landscape continues to evolve, the demand for skilled professionals in management consulting, business development, sales management, and other strategic positions remains high. BBA graduates are equipped with the necessary knowledge, skills, and adaptability to thrive in these dynamic roles, contributing to organizational growth, innovation, and success. Embracing these opportunities not only promises personal career advancement but also allows graduates to actively shape the future of business and industry. 


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

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