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Did we ever think we would come up with a phrase when science meets fashion? Did not think so, right? That is what drove us to know more about one of our students currently admitted to the PGCP in Entrepreneurship and Innovation at MAHE. Meet the nuclear physicist turned sustainable fashion brand owner, Badigeri Emaniel Sree Harsha – a young science enthusiast with a true entrepreneurial mind, seeing possibilities where others see boundaries.
From Radiation to Reinvention: Harsha’s Unlikely Pivot
Always fascinated by how invisible forces like radiation could have such powerful applications in medicine and energy, Harsha’s curiosity piqued into taking up a career in nuclear medicine physics. Most of his works involve advanced research, as well as managing hospitals and diagnostic centers, focusing on safety protocols and radiation-based imaging technologies.
Having a keen eye for safety procedures, this could be considered a turning point for Harsha, as he began to understand the broader implications of environmental health. This is when his interests began to shift slowly towards sustainability and how industries can grow responsibly.
“Over time, I realized my interest wasn’t limited to nuclear safety—I was drawn to the larger ecosystem of workplace safety and sustainability.”
Read more: Christy Thomas: The MBA Student Turning Education into a Social Experience
KREIGSTER: Building a Sustainable Brand with Local Soul
KREIGSTER is a lifestyle brand that blends style with sustainability by crafting products with eco-friendly materials, utilizing local production methods, and leveraging local craftsmanship. It can be easily termed as bringing conscious fashion into everyday lives.
“KREIGSTER is about blending style with purpose. We want to offer something meaningful, not just trendy.”
Why MAHE’s PGCP E&I Was a Gameplan, Not Just a Course
Harsha is a great strategist, as he knew that he wanted to understand the know-how of running a business; technical expertise alone would not suffice for this purpose. However, with his full-time job as a nuclear physicist and the formation of a company, pursuing a full-time course was out of the question.
However, thanks to Online Manipal, Harsha enrolled in the PGCP in Entrepreneurship and Innovation at Manipal Academy of Higher Education. It served everything he needed on a silver platter – a remote setting, weekend classes, live sessions, strong mentorship, industry advanced curriculum and many more.
Read more: PGCP in Entrepreneurship and Innovation: A Complete Course Guide
Furthermore, this was not just a course for Harsha; it was the foundation for him to gain hands-on experience and start-up knowledge, which was much needed for his brand. Harsha tells us about various modules, including Design Thinking and MVP development, as well as Financial Literacy and Business Model Innovation. Each module was designed in such a way that it significantly influenced his ability to manage KREIGSTER’s product offerings, customer targeting, and prototype iterations.
Blending Safety, Strategy, and Style: Lessons from the Frontline
Time management was the biggest challenge Harsha had to face throughout all this chaos because it called for his undivided attention for his career, entrepreneurship, pursuing higher education all at once. But the anchor that kept him grounded was his undying passion for KREIGSTER and an appetite for learning.
From day 1, KREIGSTER has stood steadfast in terms of its brand value. They chose eco-friendly dyes, biodegradable packaging, and a safe production unit. Furthermore, after being admitted to the PGCP program, Harsha realized that sustainability is not just an ethical choice, but also a strategic differentiator. This, in turn, has enabled him to view compliance, quality, and environmental impact through an integrated entrepreneurial lens.
“The PGCP program helped me see sustainability as a strategic differentiator, not just a value-add.”
His advice to budding entrepreneurs?
“Start small, stay curious, and invest in structured learning. The right program can accelerate your growth and help you make more informed decisions.”
Closing Thoughts
Harsha came from an environment where he had to manage radiation exposure in hospitals, leading him to now look after supply chains in fashion. His journey has been nothing short of inspiring, driven by passion with a purpose. Through his story, one thing is clear: when innovation is guided by intention, transformation becomes inevitable.
Are you looking to rewrite your story and make a difference in the world? Don’t need second thoughts, have a look at the various online courses provided through Online Manipal.
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