Explore MAHE’s Online BBA (Hons): Specializations, Curriculum & Career Scope

Over the decades, education could never have been imagined online. But now that online education has entered the chat, students have been consuming this in the best ways possible. And when it’s offered by one of India’s top-ranked institutions, Manipal Academy of Higher Education (MAHE), you know you’re in good hands.  

Recently, MAHE launched their first UG programs, in which BBA (Hons) is one of them. This thoughtful approach has provided students with flexibility, academic excellence, and industry relevance, all in one package. This blog will guide readers through the online BBA (Hons) program offered by MAHE, uncovering all the key details of the course.   

Program Overview 

The online BBA (Hons) from MAHE is a four-year program with a course structure that supports an optional fourth year to earn the Honours distinction. The program is divided into 6 or 8 semesters, providing learners with the time needed to help them decide and pursue a specialization that aligns with their area of interest.  

Furthermore, MAHE’s BBA Honours program begins as a regular BBA, and students can choose to graduate after three years. However, if learners are keen on learning forward and intend to gain in-depth expertise in their specialization, they can continue to move on to the fourth year, provided they have a CGPA greater than 8.  The fourth year is the most defining one as it adds a research-oriented edge to their profile, setting them apart in the competitive job market or when applying for higher studies. 

Read more: Why BBA? Top reasons to choose BBA 

Eligibility and Admission Process 

• To be eligible for enrollment in the online BBA program, Indian students must have completed 10+2/intermediate/senior secondary education from a recognized board or hold an equivalent qualification recognized by the Association of Indian Universities, in any discipline, with a minimum aggregate score of 50%.   

• When it comes to international students, learners should have completed 10+2/intermediate/senior secondary education from a recognized board or an equivalent qualification as recognized by the Association of Indian Universities, in any discipline, with a minimum aggregate score of 50%.   

• Once the eligibility criteria are met, students can apply for the BBA by filling in their basic details, including work experience (if applicable), etc.   

• Once the application is submitted, the learner is required to upload the supporting documents.   

• Finally, the university will evaluate the documents, completing the admission process.   

Program Curriculum: BBA (Hons) 

The BBA (Hons) program at MAHE offers a well-structured curriculum that provides students with a solid foundation in business and managerial fundamentals. Furthermore, as the course develops, it explores specializations that students can choose from. Below are the details of the course structure of BBA (Hons) offered by MAHE:   

Core Curriculum (Semesters 1–4) 

The first two years typically help students to build up their basics in business, accounts, and so on, such as: 

• Principles of Management 

• Financial Accounting 

• Business Communication 

• Marketing Management 

• Organizational Behavior 

• Business Law 

• Quantitative Techniques 

• Digital Business and Innovation 

These semesters help students gain a solid grasp of core business operations and develop profound expertise in analytical skills.   

Specialization Phase (Semesters 5–6) 

From the fifth semester, students choose an industry-relevant specialization: 

• Healthcare Management 

Students who choose healthcare management have the primary intent of entering the healthcare industry and overseeing the administrative and operational aspects of it. Learners will develop expertise in subjects such as Healthcare Marketing and CRM, Basic Concepts of Public Health, Healthcare Supply Chain and Material Management, Quality Assurance in Hospitals, Health Information Systems, and others.   

Read more: How to become a global leader in the healthcare sector with an MBA in healthcare management with MAHE! 

• Business Analytics 

Business Analytics will help learners develop skills in interpreting data that helps businesses drive growth, optimize their operations, and achieve rapid growth. Some of the subjects included under this specialization are DBMS, Econometrics, Visual Analytics, Financial Analytics, and Basics of HR Analytics, among others.   

• Financial Technology 

If learners are interested in diving deep into the evolving world of finance, then specializing in fintech is the best option. It throws light on how technology can be integrated into financial services, preparing them for future-forward finance roles. The subjects covered include Financial Analytics, Financial Derivatives, International Financial Management, FinTech: Emerging Technologies in Finance, Cybersecurity in Finance, Blockchain Technology, and others.   

Read more: FinTech: Changing the way we bank 

• Marketing Management 

Marketing management is best for students who have a keen eye for brand management, consumer behavior, digital campaigns, and market research. This specialization helps them to strengthen these skills and provides them with the expertise for a successful career in marketing. The subjects include Sales and Marketing, Consumer Behavior, Digital Marketing and E-commerce, Social Media Marketing, Marketing Analytics, and others. 

• Human Resource Management 

With a human resource management specialization, learners can develop skills such as attracting, developing, and retaining talent within an organization. Furthermore, they also help them explore more niche tasks such as recruitment, performance management, labor laws, and employee engagement strategies. It consists of subjects such as Human Resource Practices, Global Human Resource Management, Performance Management, Training and Development, Career Management & Professional Development, among others.   

Read More: 10 Important Scope of Human Resource Management 

Each track includes targeted subjects and hands-on projects tailored to the demands of that sector. 

Honors Year (Optional – Semesters 7–8) 

Learners with a CGPA of 8.0 or above are eligible to opt for the fourth year and indulge in more intensive learning modules in the chosen specialization.  Below are the added advantages of the Honors Year 

• Advanced specialization subjects 

• A capstone project or research component 

• Deeper academic and professional exposure 

Graduates planning a career in corporate settings or interested in pursuing postgraduate studies find this course structure both theoretical and helpful, with hands-on training.   

Conclusion 

Having a BBA (Hons) degree at hand is a significant accomplishment. It plays a vital role in helping learners gain a competitive edge in the job market. With its in-depth specializations that combine academic knowledge, practical skills, and industry exposure, learners can also aim for higher studies in research-centric subjects, furthering their growth and success.    

Online Manipal’s BBA (Hons) from MAHE is a perfect launchpad for students looking to skyrocket their future. If you are one of them, enrol now.