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How to become an Academician: Career path and more

Academic job requirements demand a fervent passion for knowledge and a relentless thirst for discovery. From obtaining advanced degrees to gaining research experience to excel as an Educationalist, Career Counselor, Academic Director, or University Dean; the roadmap for a career as an Academician is quite vast. Throughout this journey, individuals may explore different career paths within academia and continue learning and sharing their knowledge with others. 

This post aims to enlighten you with a useful Academician career guide, so that you learn how to become a successful Academician and the various career opportunities open in this field. 

Why choose a career as an academician? 

Before we talk about an Academician career progression and how to become a successful Academician, let us first understand why to choose such a career. Choosing a career as an Academician can be a fulfilling and rewarding path for those passionate about research, teaching, publishing, collaborating, networking, funding and contributing to the advancement of knowledge in their particular field. So, you see the scope of an academic career is vast, offering individuals numerous opportunities in different areas.

Let us dig deeper to understand the advantages of choosing an Academician as a profession:

  1. Teaching and mentorship: People who are extremely passionate about teaching and mentoring can make the best of their career as an Academician. They get the right opportunities to share knowledge with the next generation of scholars and help them develop the skills required to excel in the rapidly evolving digital era
  1. Knowledge contribution: Academicians are expected to research a lot, and this helps them contribute knowledge in their field. Moreover, through more research, they can push the set boundaries and make significant contributions to science, humanities, and other disciplines.
  1. Collaboration opportunities: Another main benefit of becoming an Academician is that it encourages one to collaborate with other researchers inside or outside the discipline. Collaborative research projects can lead to innovative solutions for complex problems and lead to overall professional growth. 
  1. Freedom to pursue intellectual interests: Not to forget that Academicians get the best environment and freedom to pursue their intellectual interests and research on various topics related to their fields. This way, they can discover and contribute to their field. 
  1. Scope for continuous learning: Most importantly, choosing an Academician as a career is the perfect choice for those, who are always keen to learn new ideas, research findings, and methodologies. They get to engage with colleagues, attend conferences, and stay up-to-date with the latest developments in their respective fields. 

Steps to become an Academician 

An Academician is a professional associated with the field of education, imparting research findings to enhance the knowledge of others through different sources. The steps to become an Academician are mentioned below for your understanding:

Step 1: Finish 10+2

Interested candidates must first finish their 10+2 in any stream of subjects from a recognized board. This will be the first stepping stone to the ladder to climb high in a career as an Academician.

Step 2: Appear for entrance examination

After 10+2, interested candidates must appear in university-level entrance examinations conducted by various national or state-level authorities. Some of the main entrance examinations to crack to move ahead on a journey to become an Academician are JEE Main, DUET, AMU EE, JNU EE, and BHU UET.

Step 3: Pursue an undergraduate degree course

Your next step should be to enrol in an Undergraduate (UG) degree course online from a prestigious university such as Sikkim Manipal University (SMU). You may choose to study an online BA in English, Sociology, Political Science, or any other field depending on your academic interest. 

Step 4: Pursue a postgraduate degree course

Add another feather to the cap to become a successful Academician by enrolling in a Postgraduate (PG) degree course online from a top-notch institution such as Sikkim Manipal University (SMU) via the Online Manipal platform. This could be an online Master of Arts (MA), Master of Commerce (MCom), Master of Computer Applications (MCA), or other relevant programs.

Step 5: Research experience or other criteria

At the same time, enrich your research experience by taking part in internships, and research projects during your graduation courses. Pursuing a Doctor of Philosophy (Ph.D.) degree to develop a strong research portfolio will be another progressive step in this journey.

Different Academician career paths

From possessing the role of a University Dean to Academic Director, from being a Teacher to a Distance Learning Coordinator; options are endless when it comes to exploring career opportunities in various fields related to Academia. These career paths not only contribute to the advancement of knowledge within their fields but also play a vital role in shaping the future of education and research.

The table displayed below will give you a clear idea of the top 5 career paths as an Academician:

Job ProfileRoles and ResponsibilitiesApproximate Salary (per annum)
University DeanHolds a leadership position in an institute and is therefore responsible for the overall management of the institute, managing the budget, hiring faculty, arranging the equipment, and resource allocationINR 50,71,867 per annum
AcademicianResponsible for conducting original research and publishing research findings in academic journals. Also, engaged in teaching and other scholarly activitiesINR 14,50,000 per annum
Distance Learning CoordinatorResponsible for implementing and administrating the distance education programs and online courses for the institute with proper collaboration, training, and supportINR 10,23,075 per annum
Academic DirectorEnsures a smooth operation and adherence of the institute or university to the academic standards and goals with the right direction and leadership qualitiesINR 9,82,635 per annum
TeacherDelivers instructions, plans and prepares lessons and instructional materials for students in a variety of formats like demonstrations, lectures, discussions, and hands-on activities. Also, responsible for assessing the students based on tests, quizzes, and projectsINR 5,60,000 per annum

Academician Salary in India 

The salary of two people working as Academicians may not be the same in India. There is always a huge scope for variation based on experience, qualification, and institution. Entry-level positions with an experience of up to 4 years may earn up to INR 22,083 per month. On the other hand, senior-level positions with experience of up to 10 years may earn up to INR 45,833 per month. Also note, that private institutes or universities may offer higher salaries when compared to government-funded ones. You must also note that the salary of an Academician may also include various benefits and allowances.

Pursue an MA with Sikkim Manipal University 

When considering the Academician’s qualifications, you must consider possessing an online MA degree in hand from a reliable university, for instance, Sikkim Manipal University, the No. 1 university in Northeast India with a 70-year glorious Manipal status. If it is the literature that excites you, then enrol in the online MA English, whereas, if sociology is your favorite subject and you want to dig deeper in this realm; then enrol in an online MA Sociology course. On the other hand, do not hesitate to pursue an online MA Political Science, if the political scenario fascinates you and you want to research this subject. 

The ultimate benefit of pursuing an online MA from SMU is that it will help you get going on diverse career paths with versatile skills. You gain access to the latest e-content in a fully online experience and become part of the robust alumni network to enjoy global networking with students from across the globe. 


To conclude, becoming an Academician is a journey rich in intellectual growth, scholarly achievement, and professional development. An online MA degree program from Sikkim Manipal University (SMU) via the Online Manipal platform can be considered a transformative opportunity for those who want to become an Academician. SMU is a UGC-entitled institution rewarding NAAC A+ accredited degrees to its students on completion of the degree programs. This prestigious university is a one-stop solution to study from expert faculty through interdisciplinary collaboration, global engagement, and experimental learning to empower oneself to become a catalyst for positive change in society as an Academician. 

How to become an Accountant?

In a world, where numbers dance in the shadows and financial mysteries lurk around every corner, there are unique individuals, who possess the uncanny ability to decode the secrets hidden within ledgers and balance sheets. If you find yourself drawn to this financial enigma, then consider yourself apt to become an Accountant. 

The salary of accountants in India reflects not only their expertise but also the dynamic interplay of industry demands and specializations. Salaries of experienced Accountants can soar up to INR 25 lakhs, particularly in sectors such as consulting, finance, banking, manufacturing, and multinational corporate giants. 

Curious to know how to become an Accountant? Then, join us in this post, as we take you through the roadmap for a bright Accountant career path and throw light on steps to become an Accountant.

What is an Accountant? 

The word “Accountant” comes from the word “Accounts”. So, naturally, this professional called Accountant has to do a lot with accounts. Elaborately speaking, an Accountant is a person responsible for recording, analyzing, and interpreting financial transactions and data for individuals, companies, and businesses. Some of the prime job roles and responsibilities of an Accountant are maintaining balance sheets, cash flow statements, and income statements. No business, big or small can work without the assistance of an Accountant on financial matters to help achieve the financial goals. Hence, it is pretty clear the career scope for an Accountant is vast and never-ending.

How to become an Accountant?

There is a proper structured path that one has to follow to become an Accountant. This path will take you through the necessary educational qualifications, professional certifications, and practical experience. Proceed further to read about all these steps to become an Accountant:

  1. Finish 10+2 schooling: Like any other career, to kickstart your career as an Accountant, you must finish your schooling from a recognized board. It is essential to have a strong foundation in business, mathematics, accountancy, and economics. So, students with a commerce background are always preferred for Accountant job roles
  1. Earn a Bachelor’s degree: Almost all entry-level accountancy positions require at least a Bachelor’s degree from the candidate in finance, business administration, or economics. So, try pursuing an online BCom course that will help you get the right knowledge on all these subjects required to become a successful Accountant. 
  1. Enhance your knowledge base with a Master’s degree: Although optional, with a Master’s degree in hand, you can double your career prospects to become an Accountant. Not just any Master’s, we recommend you study an online MCom from Sikkim Manipal University or an online MBA from TAPMI via the Online Manipal platform.
  1. Obtain professional certifications: While not mandatory for all accounting roles, obtaining professional certifications can enhance your job prospects. Enrol in a Chartered Accountant (CA) course and after passing a series of examinations and gaining practical training, establish yourself as a knowledgeable Accountant. The other professional certifications to consider to become an Accountant are Certified Management Accountant (CMA), Certified Public Accountant (CPA), and Association of Chartered Certified Accountants (ACCA).
  1. Gain practical experience: Last of all, after obtaining all the above-mentioned educational qualifications, try gaining as much practical experience, as you can to emerge as a successful Accountant. For this, consider participating in internships or taking up entry-level positions to gain some hands-on experience in accounting practices. 

Skills needed for Accountant

Becoming an Accountant needs a combination of the right educational qualifications, certifications, and skills. We already covered the educational qualifications and certifications required to become an Accountant, so now continue reading to learn about the essential skills required to become an Accountant:

  1. Analytical and problem-solving skills: To become an Accountant, you need sharp analytical and problem-solving skills. You will come across a variety of data and patterns daily and identifying the discrepancies in the financial records can be done based on analytic skills. Get a degree in an online MCom course from Sikkim Manipal University and you will learn these accounting and analytical skills for sure. 
  1. Mathematical and calculation skills: A solid foundation in mathematics is essential for performing calculations of financial information, and mathematics is all about calculations. So, a person has to master the art of excelling in both these interconnected skills of mathematics and calculations to emerge as a good Accountant. 
  1. Digital literacy and software knowledge: The ability to use Excel, Tally, and other similar spreadsheet software is essential for anyone interested in trying a career in accountancy. This technical proficiency in using relevant online tools is important for managing financial data. You can easily become digitally literate through an online BA degree course from Sikkim Manipal University (SMU).
  1. Proficiency in creating financial statements: Remember that no accounting firm or business operation can work without financial statements. So, one who wants to become an Accountant must have proficiency in preparing, tracking, and reporting accurate financial statements like balance sheets, cash flow statements, and income statements. 
  1. Communication and time management skills: Not to forget apart from the Accountant qualifications, one must possess great communication and time management skills to become a successful Accountant. Interested people can learn these along with critical thinking skills by pursuing an online BCom degree program from Sikkim Manipal University via the Online Manipal platform.

Roles & responsibilities of Accountant 

So far, we talked about who is an Accountant and how to become one, let us now talk in detail about the various responsibilities of an Accountant. So, read on to learn about the main Accountant responsibilities:

  1. Analyzing and preparing financial statements: One of the prime responsibilities of an Accountant is to prepare financial reports to provide a precise estimate of the organization’s financial position.
  1. Auditing the company’s finances: Accountants are also responsible for auditing the finances of a company such as accounts, costs, and taxes. They do so to identify the areas of risk and ensure compliance with organizational policies.
  1. Managing the company’s finances: Accountants are the professionals, who are held responsible for analyzing the financial data of a company, identifying the trends and providing insights to the management for strategic decision-making. 
  1. Tax management and compliance: Likewise, Accountants ensure compliance with tax laws and regulations by preparing and filing tax returns on time and minimizing tax liabilities while maximizing tax benefits for the company.
  1. Budgeting and forecasting: Another major role of an Accountant that a firm expects is to assist in developing budgets. Moreover, this professional is trusted for financial forecasts while allocating the resources effectively within the firm.

Accountant salary in India

The salary of Accountants may vary on certain factors such as qualifications, experience level, industry, and location. Entry-level Accountants can earn salaries ranging from INR 4 to 5 lakhs per annum, with room for exponential growth as one ascends the career ladder. The mid-level accountants with several years of experience can earn salaries ranging from INR 8 to 15 lakhs per annum; whereas, senior-level accountants can demand salaries up to INR 25 lakh per annum and more. 


To sum up, becoming an Accountant offers a gateway to a world of endless possibilities and unparalleled opportunities for personal and professional growth. Consider pursuing an online Bachelor of Commerce (BCom) degree course from Sikkim Manipal University (SMU) from anywhere in the world via the Online Manipal platform. Aspiring accountants can access top-tier education without the constraints of traditional classroom settings and equip themselves with a comprehensive understanding of advanced accounting principles, taxation theories, and financial analysis. They can also gain practical insights into real-world applications through case studies with the guidance of experienced faculty at SMU. BCom graduates, on the other hand, can enroll in an online MCom from SMU and conveniently excel as Accountants in today’s competitive landscape. 

Green advertising – A step towards Eco Friendly Environment 

As environmental concerns began to emerge in the current era, companies started to target towards growing green market by launching their eco-friendly product. The eco-friendly advertising world has promoted slogans like “Reduce, Reuse, Recycle”. Companies focusing on green advertising, a new advertising concept that promotes environmental protection and human health as the theme, inspire every consumer to be a part of a global movement towards a cleaner and greener world. The uses of green products and green consumption concepts become the main subject of communication to convey environmentally friendly messages, such as ecological protection and resource conservation to consumers, etc. Through green advertising, the advertiser influences consumers to buy eco-friendly products and protect the environment. The primary goal of green advertising is to encourage consumers to make choices that are beneficial for the environment. This can involve emphasizing various aspects of products or services such as energy consumption, environmentally friendly materials, sustainable production methods, or minimal impact on the ecosystems. Green advertising majorly focuses on the following aspects: 

  • Environmental Focus 
  • Sustainability  
  • Certification 
  • Educational campaigns 
  • Green packaging  
  • Corporate social responsibility  

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To make millions of lives better, free from toxic chemicals, an eco-friendly atmosphere, promotion of sustainable and green product manufacturing are working for several years. The promotion of sustainable and green product manufacturing has indeed garnered significant attention in recent years. People have started using products like reusable flatware made from wood, jute pouches, cotton, and food-grade reusable beeswax wrap, reusable wipes made from cellulose, a facial pad made of bamboo cotton, charcoal deodorizer, seed notebook made from recycled papers. Now in most organizations, people use products made of seeds, flowers, and vegetables, seed pens made from 100 percent recycled cardboard which also contains seeds of vegetables for after-use planting. 

This is an excellent effort towards a healthy and eco-friendly environment. By using eco-friendly products consumers can reduce the risk of health issues associated with conventional products containing harmful ingredients. Through green manufacturing practices, we can contribute to environmental conservation, it will help in reducing pollution, conserving natural resources, and minimizing waste generation. Sustainable production methods are another form where we can minimize environmental impact throughout the product lifecycle, from sourcing raw materials to end-of-life disposal. Many companies are integrating renewable energy sources such as solar, wind, and hydroelectric power into their manufacturing processes.  

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Eco-friendly manufacturing seeks to maximize resource efficiency and minimize waste generation. Many of these manufacturers involve strategies such as product design for durability, repairability, and recyclability, as well as implementing closed-loop systems for material recovery and reuse. Many studies prove that around 55 percent of consumers are willingly using brands that are eco-friendly and more sustainable than those that are not. The revenue of these eco-friendly products generated in 2019 was around USD 4.6 billion, from which it has grown to a whopping USD 13.98 in 2023 million in just four years. It won’t be an exaggeration to conclude that adopting green advertising strategies is not only good for the environment but also for business profitability. Top players like Proctor & Gamble, Microsoft, and Nike, have pledged to reach zero net carbon emissions by 2070. Brands like IKEA play the strategy called “People and planet positive “which supports eco-friendly practices and solar energy. In the 2022 Environmental Progress Report, Apple provided additional information on its progress that about 20 percent of the material used in Apple products was recycled. Unilever Launched “Unilever Climate Progress” and many other brands that are switching towards the eco-friendly and sustainable environment. 

In support Governments and regulatory bodies are also increasingly implementing policies and standards to promote eco-friendly manufacturing practices. Compliance with environmental regulations not only minimizes legal risks but also demonstrates a company’s commitment to operating responsibly within regulatory frameworks with this green manufacturing fosters innovation and collaboration across industries, through driving the development of new technologies, materials, and processes that prioritize sustainability. 

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Green advertising has become a powerful tool in promoting environmental protection and encouraging consumers to make eco-friendly choices. Companies are focusing on various aspects such as energy consumption, sustainable production methods, and minimal impact on ecosystems. By using eco-friendly products and adopting sustainable manufacturing practices, consumers can reduce health risks and contribute to environmental conservation. Governments and regulatory bodies are also implementing policies to promote eco-friendly manufacturing. Ultimately, green manufacturing fosters innovation and collaboration, driving the development of sustainable solutions. 

Cybersecurity essentials for BCA/MCA students

Cybersecurity includes a range of tools and methods built for securing advanced frameworks from unauthorized access and cyber threats. This is vital due to the expanding amount of sensitive information transmitted electronically, highlighting the need for strong assurance measures.

Cyber attacks such as malware, phishing, and ransomware can pose noteworthy dangers to organizations’ operations, funds, and reputations. Thus, following controls related to information security is vital to avoiding negative repercussions and maintaining trust.

BCA/MCA students must be able to recognize common cybersecurity threats, be capable of using security devices, and understand cybersecurity basics for tech students.

Also read: How to become a Network Security Engineer with a BCA degree

The 5 C’s of Cybersecurity

In the computerized age, safeguarding information is vital, particularly for tech students who are at the forefront of creating and overseeing innovation frameworks. Cybersecurity is a broad topic that involves various guidelines and practices to protect digital assets from online threats. Let’s break down the 5 C’s of cybersecurity.


By change, we mean the active nature of cybersecurity threats and the consequent countermeasures. Cyber threats are rapidly evolving; therefore, the constant adaptation of security measures is essential. Students must, therefore, stay up-to-date on the latest developments in cyber threats. It is equally essential to constantly update computer software and address any new vulnerabilities that may arise.


Continuity accentuates the significance of keeping up reliable cybersecurity measures to guarantee continuous assurance. Tech students ought to create strong cybersecurity arrangements and reinforcement procedures to relieve the effect of cyber assaults and guarantee information accessibility and integrity.


The cost element reflects the monetary expenditure on cybersecurity measures and the associated potential costs of cyber assaults. Tech students must advocate for satisfactory budget requirements for cybersecurity activities and organize cost-effective security measures to diminish the possibility and impact of cyber attacks.


Compliance highlights the significance of following administrative regulations and industry measures related to cybersecurity. Tech students ought to guarantee their organizations comply with pertinent laws and controls by executing suitable security controls and remaining educated about changes in regulations.


Coverage indicates the scope or degree of authority that cybersecurity measures have over an organization’s operations. Tech students ought to embrace a comprehensive approach to cybersecurity by guaranteeing that cybersecurity measures cover all perspectives of their organization’s operations.

In conclusion, by understanding and executing the 5 C’s of cybersecurity, tech students can secure information viably and moderate the dangers of cyber assaults.

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Cyber Threats Awareness for Students: Importance and Best Practices

In today’s interconnected world, cyber challenges pose noteworthy dangers to people, organizations, and society as a whole. For tech students, cybersecurity mindfulness is not just an in-demand skill—it’s a modern requirement. Here’s why it’s significant, along with the do’s, don’ts, and tips on working securely:

Importance of Cybersecurity Awareness in Education

  • Prevention of Cyber Assaults: Cybersecurity awareness empowers students to identify and mitigate potential cyber threats before they escalate. By familiarizing themselves with common attacks like phishing emails, malware, and social engineering, students can enhance their own security and that of their organizations.
  • Protection of Individual and Delicate Data: Students frequently handle individual and delicate data in their academic and professional endeavors. Cybersecurity mindfulness can significantly increase their capability of shielding this information against unauthorized access or theft.
  • Agility in Workspace: Students who understand cybersecurity best practices will be better able to adjust and react swiftly to any emerging dangers as the digital landscape continues to change. Since businesses respect workers who can effectively manage and mitigate risks, this agility in the workplace may give students a competitive edge in their careers.

Do check our other blog about the power of specialized degrees like MCA

Best Practices for Ensuring Safe Cyberspace

Implementing compelling cybersecurity strategies is fundamental for shielding your advanced resources and individual data. Here are a few key strategies to follow:

  • Routinely upgrade working frameworks, applications, and antivirus programs to fix known vulnerabilities and fight rising threats.
  • Be cautious when clicking on links or downloading attachments in emails, messages, or social media posts. Confirm the sender’s authenticity and avoid sharing delicate data online.
  • Avoid visiting suspicious websites and downloading records from untrusted sources.
  • When accessing delicate data online, utilize secure associations (HTTPS).
  • Empower gadget encryption, utilize screen locks, and install virus detection software on smartphones, tablets, etc., to prevent burglary or loss.
  • Routinely back up imperative information to an outside drive or cloud capacity service.
  • Don’t share passwords or sensitive data with anybody.
  • Don’t overlook security notices or prompts on your gadgets or program applications.

By following the above guidelines and working safely, students can contribute to a more secure, advanced environment.

Career in Cybersecurity for BCA/MCA Graduates

For BCA/MCA graduates, proficiency in cybersecurity provides an opportunity to apply their technical skills in safeguarding digital infrastructures. Here are 7-8 career paths directly related to cybersecurity, along with their average salaries:

Cybersecurity Analyst

Role: Cybersecurity analysts oversee network traffic, address security incidents, handle security software, write incident response reports, install security software, establish information security best practices, research threats, and perform regular risk assessments and penetration testing. These activities ensure the safeguarding of confidential organizational data.

Salary: Entry-level positions may start around ₹60,000 per year, while experienced professionals can earn upwards of ₹5.9 lakhs annually.

Security Consultant

Role: A security consultant examines and evaluates security systems and precautions to safeguard organizations from possible security breaches. They are tasked with testing assets, recognizing threats, creating and executing security protocols, collaborating with teams, holding client meetings, performing risk assessments, creating countermeasures, presenting findings, keeping informed on the newest security systems, and educating staff on identifying and protecting against security breaches and risks.

Salary: The average base salary is  ₹9.3 lakhs annually, depending on experience and expertise.

Penetration Tester (Ethical Hacker)

Role: The ethical hacker evaluates a company’s digital security measures. They assess the system’s stability, pinpoint flaws, and conduct risk evaluations. Ethical hackers adhere to rigorous rules, concentrating on finding weaknesses and enhancing security strength. They offer thorough reports outlining identified vulnerabilities, risks, and suggestions for mitigation.

Salary: Entry-level salaries start at around ₹70,000 per year, with experienced penetration testers earning over ₹7.6 lakhs annually.

Incident Responder

Role: Incident reporters serve as an organization’s initial defense system. They detect, examine, and address security breaches within companies. Monitoring systems and intrusion detection systems are utilized for detecting incidents. Immediate action is taken to contain and mitigate the incidents, followed by forensic analysis and collaboration with teams to improve security.

Salary: Average base salaries range from ₹2.6 lakhs to ₹27.8 lakhs per year, depending on experience and organizational size.

Security Engineer

Role: A security engineer plays a vital role in protecting an organization’s digital assets. They implement security measures, assess risks, focus on network security, respond to incidents, manage vulnerabilities, and maintain documentation. 

Salary: Entry-level security engineer positions may offer salaries starting at ₹65,000 per year, while experienced engineers can earn over ₹9.8 lakhs annually.


Role: A cryptographer is a specialist in data security who is skilled in encryption techniques. They devise codes and algorithms to protect computer systems, decipher information, evaluate current encryption methods, work with groups, and develop algorithms for businesses’ systems, maintaining confidentiality, integrity, and authenticity.

Salary: Salaries for cryptographers typically range from ₹3 lakhs to ₹20 lakhs per year, depending on experience and industry.

Security Operations Center (SOC) Analyst

Role: A security operations center (SOC) analyst is essential for a company’s cybersecurity defense. They watch for and identify possible dangers, work together with departments, spot sketchy behavior, and enforce security protocols and top practices. Their main objective is to stop attacks by detecting suspicious behavior and implementing necessary actions. They collaborate with their team members to ensure a safe operating environment.

Salary: Entry-level SOC analyst positions may offer salaries starting around ₹2.5 lakhs per year, with experienced analysts earning up to ₹15,00,000 annually.

Forensic Analyst

Role: A forensic analyst examines digital evidence related to cybercrimes and security breaches. They gather and assess information from different sources, react to security breaches, preserve evidence accuracy, and offer professional advice.

Salary: Average salaries for forensic analysts range from ₹3 lakhs to ₹6 lakhs per year, depending on experience and specialization.

Start your career with Online Manipal

Start your career in cybersecurity for BCA/MCA with Online Manipal, a trusted stage for quality instruction and professional advancement. MUJ (Manipal University Jaipur) offers online BCA and MCA programs, giving learners a strong foundation in computer science and data innovation. By selecting MUJ’s online BCA and MCA programs, students can secure basic aptitudes such as programming, database administration, organizing, and data security. These programs offer an adaptable learning environment, permitting students to balance their studies with other commitments.


Cybersecurity basics for tech students are essential to exploring the tech scene safely. Understanding concepts like encryption, confirmation, and control shapes a solid foundation. Recognition of common cyber risks enables students to distinguish and moderate dangers successfully. Enabled with cybersecurity basics, BCA/MCA students contribute to shielding computerized assets’ confidentiality, accuracy, and accessibility.

Key Takeaways:

  • Staying up to date with recent security advancements as well as security threats provides students with the necessary agility for career growth.
  • BCA/MCA courses at MUJ can equip students with a strong cybersecurity foundation.

Career options after BA and MA 

Attracting students eager to explore diverse academic paths and elevate their professional growth, a Bachelor of Arts (BA) followed by a Master of Arts (MA) degree program is a popular combo of degree programs. This dynamic duo of courses can empower learners to customize their educational journey. Both these courses inculcate personal growth, global awareness, and a passion for lifelong learning, equipping individuals to thrive in the ever-evolving world.

Whether shaping public policy or shaping the minds of future generations, a BA MA graduate is armed with the expertise which makes him/ her competent enough to try and get success in various top jobs after a BA MA.

Join us in this post to learn about the various job opportunities with BA MA degrees in hand. 

Why you should pursue BA 

Whether you agree or not, choosing the right educational path is the key to a glorious career and long-term success. With this mindset, pursuing a Bachelor of Arts (BA) degree online comes with several benefits that are listed below:

  1. Nurtures creativity: A Bachelor of Arts degree serves as a perfect platform to nurture the creativity of an individual. Whether you pursue an online BA in English, Political Science, or Sociology, you learn to unleash your creativity with innovation in different career paths.
  1. Inculcates critical thinking: Employers these days look for employees who can think critically. This is where an online BA degree course can help you foster critical thinking, research ability, and problem-solving skills. 
  1. Polishes communication skills: No matter, whichever career path you choose, effective communication; both verbal and written is considered a valuable skill. A BA degree helps polish these communication skills throughout the course duration. 
  1. Makes one adaptable and versatile: Last but not least, one of the biggest advantages of pursuing an online BA degree program from an institution like SMU is that it makes one adaptable and versatile. Thanks to the interdisciplinary approach followed in an online BA course, the students learn to adapt to various job markets with versatility. 

Why you should pursue MA after BA 

Ever wondered why a majority of BA graduates turn up enrolling for MA degree programs after finishing their BA? It is mainly because a BA program serves as a solid foundation for them during which they build a strong educational background to get set for advanced studies at the postgraduate level. Besides honing essential skills like critical thinking, communication, research, and analytical skills; a Bachelor of Arts degree program inculcates a strong study habit, time management, and the ability to work independently making students ready to embark upon the journey of an online MA. 

Best career options after BA and MA 

Rest assured that your career will get the right kickstart with an online BA followed by an online MA degree in hand. If you are not yet convinced, then check out the list of top 10 career paths for BA MA graduates:

Job ProfileRoles and Responsibilities Approximate Salary (per annum)
DiplomatThe main responsibility is to engage in diplomatic negotiations between countries during summits, diplomatic meetings, and conferencesINR 14 lakh per annum 
Public Relation ManagerAs a PR manager, an individual develops corporate communication materials like press releases, annual reports, and newsletters to secure positive coverage for the companyINR 9.83 lakh per annum
Social WorkerHelping people deal with their social issues and building relationships through counselling, educating, and researchingINR 8 lakh per annum
Policy AnalystResponsible for the formulation, evaluation, and implementation of public policies after a thorough research and analysisINR 9.1 lakh per annum
Project ManagerAs a project manager, one is expected to plan and execute projects leading a team with enthusiasm and great leadership skillsINR 8.39 lakh per annum
Digital MarketerResponsible for handling the online presence of your client through ad campaigns, social media, and content marketingINR 7.5 lakh per annum
Human Resource ManagerResponsible for onboarding qualified candidates for a company and retaining them building a strong employee and employer relationshipINR 7 lakh per annum
Content WriterWriting engaging and grammatically perfect content for websites, blogs, books, and social mediaINR 6.7 lakh per annum
JournalistAs a journalist, one is expected to research, write, edit and proofread news stories and articles for news channels, magazines, newspapers, or online publicationsINR 6.7 lakh per annum
Teacher/ AcademicianAs a teacher or academician, one is responsible for imparting knowledge to students on a specific subjectINR 5,60,000 per annum

Explore a career in humanities through SMU

There is no limit to trying various BA MA employment options, but you will be able to get the desired success in these careers only if you pursue these degree programs from a renowned university like Sikkim Manipal University (SMU) via the Online Manipal platform. Listed below are the top benefits of choosing SMU to explore a career in humanities:

  1. NAAC A+ accredited and UGC-entitled degrees: Sikkim Manipal University (SMU) is an NAAC A+ accredited university that rewards students with UGC-entitled degrees after finishing their course. This is perhaps the prime reason for many individuals to choose SMU for an online BA and MA course. 
  1. Experienced faculty: Sikkim Manipal University is a hub of expert faculty known for imparting accurate knowledge on the subject matter to prepare them for a successful career. They also assist them with placement after the course with mock interviews and resume building. 
  1. Global classrooms with vast e-content: Another benefit of studying humanities from Sikkim Manipal University (SMU) from the Online Manipal platform is that students study online in global classrooms and interact with students from different places. Besides, they get access to vast e-content including e-books and e-learning material on a variety of subjects. 
  1. Affordable fee structure: SMU boasts an affordable fee structure with no-cost EMI so that students can focus only on their studies without stressing much about financing the course. Besides, the university also offers attractive scholarships to four categories of students, including defense personnel, Northeastern students, disabled students, and meritorious students. 
  1. Prestigious Manipal status: Last but not least, pursuing an online BA or MA from SMU means adding the glorious 70+ year Manipal status to your resume. All humanity degrees from Sikkim Manipal University are globally recognized and accepted by all types of industries. 


To sum up, having read about the BA MA career prospects, we assume you are on the same page with us in believing that an online BA degree program followed by an online MA degree program from a reputed institution like Sikkim Manipal University (SMU) via the Online Manipal platform can take you high on professional growth. Both these degrees aim to prepare students to excel in a rapidly evolving global landscape, as they get equipped with a robust skill set, a passion for lifelong learning, and a commitment to excellence. With a BA and MA from SMU, graduates emerge as leaders, innovators, and changemakers poised to make a difference in their respective fields. So, hurry enroll in humanity degree programs from  SMU now and become future-ready!

Lok Sabha election 2024: A guide for political science students 

Aspiring political scientists recognize the Lok Sabha election as a cornerstone of India’s democratic framework. This electoral process, entrenched in the country’s socio-political fabric since independence, warrants a thorough examination by students of political science. In this comprehensive guide, we embark on a detailed exploration of the Lok Sabha election process, its historical underpinnings, and the critical aspects that every political science enthusiast should grasp. 

India’s tryst with democracy began in earnest with the first general elections held in 1952, post-independence. These elections marked the inception of the Lok Sabha, the lower house of India’s Parliament, and laid the foundation for a vibrant democratic tradition. Over the decades, India has conducted periodic general elections, reinforcing its status as one of the world’s largest and most diverse democracies. 

You may like to know about the interim budget 2024 

Stakeholders in Lok Sabha elections 

Stakeholders in Lok Sabha elections encompass a diverse array of actors, each wielding significant influence and responsibility within the electoral process. Understanding these stakeholders is essential for comprehending the dynamics and complexities of India’s democratic machinery. Here’s an overview of the key stakeholders: 

  1. Election Commission of India (ECI): As the apex electoral body, the ECI assumes a central role in the conduct of Lok Sabha elections. Endowed with extensive powers under the Constitution, the ECI oversees the entire electoral process, from voter registration to result declaration. Its mandate includes maintaining electoral rolls, enforcing the Model Code of Conduct, and ensuring free, fair, and transparent elections. 
  1. Political Parties: Political parties constitute the lifeblood of India’s electoral landscape, mobilizing support, articulating ideologies, and contesting elections. From national parties with a pan-Indian presence to regional entities catering to localized interests, political parties play a pivotal role in shaping electoral outcomes and governance trajectories. Their strategies, alliances, and campaign efforts exert a profound impact on the electoral landscape. 
  1. Candidates: Candidates vying for Lok Sabha seats emerge as key stakeholders in the electoral arena. Representing political parties or contesting independently, candidates vie for voter support through campaign activities, public engagements, and policy pronouncements. Their candidacy shapes electoral dynamics and contributes to the diversity of political representation in the Lok Sabha. 
  1. Voters: At the heart of every Lok Sabha election lie the voters, exercising their democratic right to choose their representatives. Constituting the ultimate arbiters of political power, voters come from diverse socio-economic backgrounds, casting their ballots based on considerations of ideology, identity, governance performance, and policy preferences. Their participation levels and voting behavior shape electoral outcomes and mandate configurations. 
  1. Media: The media assumes a crucial role as a watchdog and facilitator in the electoral process. Through its expansive reach and influence, the media disseminates information, scrutinizes political developments, and provides platforms for electoral debates and discourse. Print, electronic, and digital media outlets play a pivotal role in shaping public opinion, voter awareness, and electoral narratives. 
  1. Civil Society Organizations (CSOs): Civil society organizations, encompassing a spectrum of advocacy groups, NGOs, and grassroots movements, contribute to the vibrancy and accountability of the electoral process. Engaged in voter education, electoral monitoring, and advocacy for electoral reforms, CSOs bolster democratic participation, uphold electoral integrity, and amplify marginalized voices in the electoral arena. 
  1. Security forces: Ensuring the safety and security of electoral processes and stakeholders falls within the purview of security forces, including central paramilitary forces and state police agencies. Tasked with maintaining law and order, securing polling stations, and thwarting potential disruptions or malpractices, security forces play a crucial role in safeguarding the sanctity and integrity of elections. 
  1. Observers and international agencies: Domestic and international observers, along with multilateral agencies, contribute to the oversight and evaluation of Lok Sabha elections. Their presence ensures transparency, impartiality, and adherence to democratic norms and standards. Observers monitor various facets of the electoral process, including voter registration, campaigning, polling, and result tabulation, offering critical assessments and recommendations for electoral improvements. 

These stakeholders collectively shape the contours and outcomes of Lok Sabha elections, reflecting the vibrancy and dynamism of India’s democratic polity. Their interactions, interests, and interventions underscore the multifaceted nature of electoral democracy and its enduring significance in shaping the nation’s destiny. 

Get to know about the skills you can acquire from an MA in Political Science.

What is the process of Lok Sabha election

Lok Sabha elections have various stages, almost like State Assembly elections. I explain all these stages below –  

  1. Electoral constituencies: India’s electoral landscape comprises a vast array of constituencies, each representing a segment of the population. These constituencies are delineated based on demographic considerations and territorial boundaries. The delimitation process, periodically undertaken to ensure equitable representation, is governed by constitutional provisions and expert committees. Currently, India has 543 Lok Sabha constituencies.
  1. Election Commission of India (ECI): The custodian of India’s electoral integrity, the Election Commission of India (ECI) functions as an independent constitutional authority. Endowed with extensive powers, the ECI oversees every aspect of the electoral process, from voter registration to result declaration. Its mandate includes maintaining electoral rolls, enforcing the Model Code of Conduct (MCC), and conducting free and fair elections. 
  1. Voter Registration: At the heart of every democratic exercise lies the participation of citizens through the act of voting. Voter registration, facilitated by the ECI, serves as the gateway for citizens to exercise their franchise. Eligible individuals are required to enroll themselves in the electoral rolls, furnishing requisite details and proof of identity. Continuous efforts are made to update these rolls, incorporating new voters and purging ineligible entries. 
  1. Nomination of candidates: Political parties and independent contenders nominate their representatives for electoral contests. The process entails adherence to statutory requirements, including the submission of nomination papers and the deposit of a prescribed fee. Candidates must fulfill eligibility criteria, such as citizenship, age, and absence of disqualifications outlined in electoral laws. 
  1. Campaigning: Election campaigns serve as the battleground for political parties and candidates to articulate their visions and solicit voter support. Strategies encompass a spectrum of activities, including public rallies, door-to-door canvassing, media advertisements, and social media outreach. The Model Code of Conduct, enforced by the ECI, imposes constraints on campaign conduct to uphold ethical standards and ensure a level playing field. 
  1. Voting: Election day witnesses the culmination of the electoral process, as voters exercise their constitutional right at polling stations. Stringent measures are in place to guarantee the secrecy and integrity of the ballot, with electronic voting machines (EVMs) deployed across constituencies. Special provisions are made to accommodate marginalized and differently-abled voters, ensuring inclusivity and accessibility. 
  1. Counting of votes: Post-polling, the focus shifts to the tabulation and scrutiny of votes cast. Counting centers are established under tight security, with election officials overseeing the process meticulously. Results are declared constituency-wise, with the candidate securing the highest vote tally declared the victor. The ECI employs robust mechanisms to prevent malpractices and uphold the sanctity of the electoral outcome. 
  1. Formation of government: The Lok Sabha election outcome holds profound implications for the governance trajectory of the nation. The political party or coalition securing a majority of seats assumes the mantle of governance, with its leader poised to become the Prime Minister. In instances of a fractured mandate, post-election negotiations and coalition-building ensue, shaping the contours of the government formation process. 

Here are the details of the key concepts covered in a MA Political Science program 

What political science students should learn 

Political science students and researchers have a lot to learn from the entire process of elections. Listing down some of them. 

  1. Electoral systems: A nuanced understanding of electoral systems elucidates the mechanisms through which representatives are elected and governments are formed. The first-past-the-post (FPTP) system, predominant in India, merits scrutiny for its impact on political representation and party dynamics. 
  1. Political parties and alliances: Political parties serve as the linchpin of democratic politics, articulating ideologies, mobilizing support, and contesting elections. Exploring the dynamics of party systems, coalition politics, and alliance formations offers insights into the intricacies of governance and opposition in a pluralistic democracy. 
  1. Election monitoring and reform: Election monitoring mechanisms play a pivotal role in upholding the integrity and credibility of electoral processes. Critical evaluation of institutional frameworks, such as the ECI and electoral laws, facilitates informed discourse on avenues for electoral reform and strengthening democratic institutions. 
  1. Voter behavior and participation: At the core of democratic theory lies the agency of the electorate, shaping political outcomes through their voting behavior and participation levels. Delving into factors influencing voter decisions, including socio-economic variables, identity politics, and issue salience, enriches our comprehension of electoral dynamics and democratic responsiveness. 

Everything you know about the semester-wise MA Political Science subjects.


The Lok Sabha elections epitomize the vibrancy and resilience of India’s democratic ethos, serving as a beacon of hope and empowerment for millions of citizens. For students of political science, unraveling the intricacies of this electoral spectacle offers a gateway to understanding the complexities of democratic governance and political evolution. By dissecting electoral systems, analyzing party politics, scrutinizing election monitoring mechanisms, and unraveling voter behavior patterns, students can embark on a transformative journey of learning and inquiry, contributing meaningfully to India’s democratic discourse and scholarly pursuits. 

If you are interested in learning the political process, theory, and other key political concepts, you can enroll in Master of Arts in Political Science. Sikkim Manipal University, one of the premier universities in India, is now offering online MA in Political Science through Online Manipal. The comprehensive curriculum takes the learners into the depth of the various political science concepts such as political theory, Indian government and politics, politics in India, theory and practice of democracy, and many more. Enroll in this program to understand the Lok Sabha elections process in detail. 

What is a genre? History & practice of literary genres

“Never have I seen a man run as Holmes ran that night. I am reckoned fleet of foot, but he outpaced me as much as I outpaced the little professional. In front of us as we flew up the track we heard scream after scream from Sir Henry and the deep roar of the hound. I was in time to see the beast spring upon its victim, hurl him to the ground, and worry at his throat.”

Seasoned readers of mystery-suspense novels would be able to readily identify the above passage from Arthur Conan Doyle’s The Hound of the Baskervilles– a hallmark of detective fiction. Generic fiction has always held a sway over the masses. From diabolic killers to mythical creatures of the night, generic creations have permeated our popular culture; and it’s not difficult to understand the appeal these novels have on readers. Passages such as the one from The Hound of the Baskervilles cited above, incite a rush of feelings- horror, panic, and terror- that traditional novels often fail to invoke in casual readers. In fact, as most expert readers would tell you, genre novels often served as their gateway into the world of books.

So, let’s explore the history and practice of genre writing to gauge its continued relevance and impact, shall we?

Towards a definition of genre

As Merriam-Webster outlines it, Genre is a French word that means kind. It is closely related to the Latin word genus, which indicates that everything can be grouped under a particular category or belongs to a “family” and thus shares an identical origin. Thus, literary genres such as novels, short stories, poetry, and drama (by length and format), thrillers, dramas, and romances (by themes) refer to texts with common characteristics and origin.

Genres are inherently divisible. As observed by the flow chart below, a genre, such as the novel, can be further classified depending on the type, theme, length, or form:


The chart is not exhaustive, as these categories can be further classified into subcategories, or more specific types, depending on the context and criteria employed for classification.

Let’s check out the complete list of BA subjects.

The history of genres

Aristotle, the great Greek philosopher, and the father of literary criticism, was the first thinker to identify and differentiate the genres of epic, tragedy, and comic in classical Greek poetry.

The 1960s witnessed a wave of academic studies into the phenomenon of genre. Prominent American Scholar, Northop Frye published his masterwork, “The Anatomy of Criticism,” in which he introduced a system of genres and established a set of rules to categorize them. In the work, he distinguished between the genres of myth, legend, comic, irony, tragic, etc.

Frye’s scholarship inspired further research on genres as an independent type, and scholars such as Edwin Black, Carolyn Miller, and John Swales began to consider genres as “actions performed by a writer in similar ways in similar contexts over time.” 

Here are some trends in BA in English

Genre as action

Identical to human actions, Swales approached genres as reoccurring actions, defined by their invariability over time. Swales conceptualized genres as consistent and predictable patterns, much like certain reflexive or deliberate actions humans perform. According to Swales, just as running or sneezing are stable and identifiable across different instances, genres exhibit similar uniformity.

For writers, genres appear as a formula- a template to be followed- and a limit. A writer creating a thriller might draw inspiration from the various thrillers available in the market. Still, he might also feel constrained by the cliches and tropes usually seen in thriller novels that he would have to incorporate to resonate with the readers.

Genres as games

A helpful way to think of this would be to think of genres as games with unique rules. As Anne Freadman explains:

“To understand the rules of the genre is to know when and where it is appropriate to do and say certain things….”

For instance, imagine a scenario where a detective is chasing a vagabond thief after the latter attempts a bank robbery. In the nerve-wracking chase sequence that follows, it would be completely inappropriate if the writer describes the detective stumbling over obstacles and repeatedly falling in a comical fashion. Still, it would be more than apt for a comic-crime caper. Thus, following and breaking the rules are how writers create moments of suspense and awe.

You may like to know the key concepts to learn in MA English.


It is more than common to hear of multi-genre movies or books today. Audiences or readers today seem receptive to media that indulge their diverse interests. Horror comedies, rom-coms, and sci-fi action are some multi-genre hybrids you often hear in popular discourses.

For creating multi-genre texts (movies or novels), writers often blend conventions of multiple genres and amalgamate them to create a unique product. Breaking Bad, a popular TV series weaves crime, drama, and thriller elements to great effect. The popular teen novel, Twilight, combines drama, horror, fantasy, and teen romance.

These multi-genre products often subvert reader expectations by challenging their preconceived notions of what a horror or romance movie/text should contain or represent.

The world of literature would be impossible to conceive without the existence of genres. Genres provide an imaginative frame that helps writers accordingly orient their characters, events, and actions. So, the next time you come across a book or a movie, think deeply about its generic layout and its impact on the reading experience!

Interested in delving deeper into literary genres? Explore the online Bachelor of Arts program with a major in English offered by Sikkim Manipal University. This program provides a comprehensive exploration of literary genres, classifications, movements, and other fundamental concepts in literature and language. For those seeking advanced education in English literature, Sikkim Manipal University’s online Master of Arts in English offers an opportunity to delve into advanced concepts and insights in the field. Embark on your journey to a deeper understanding of literature with us.

Data Science Case Studies and Insights

The effective application of data science in business decision-making has led to its rise in popularity in recent years. All sectors of society, from retail to healthcare, are using it to make the most use of their resources and forecast market trends. There is no better way to understand how data science is evolving than to look at a few real-world instances.

Case studies from the field of data science offer a compelling look at how data-driven insights may solve challenging business issues and unleash untapped potential. In this post, we’ll examine some interesting data science success stories or case studies.

You may also read about data science careers after engineering.

Data Science case studies and insights

Companies in every sector are utilizing data science to improve processes. Here are a few examples of data science industry insights:


Data science has significantly improved healthcare by analyzing vast patient data and enhancing care, diagnosis, and treatment outcomes. One such real-world data application can be seen at the University of Chicago Medical Center. The center faced issues with delays in the availability of surgical rooms, resulting in major costs for medical facilities. The university used machine learning algorithms and real-time data to address delays in surgical rooms, reducing costs and time waste. This solution improved annual income by $600,000 and decreased turnover time by 15-20% per room.


Data science is crucial to the financial industry’s risk management, fraud detection, algorithmic trading, and customer relationship management processes. For example, PayPal analyzes transaction data and user behavior to identify and stop fraudulent transactions in real-time using advanced data science approaches. The algorithms react in milliseconds to suspicious activities. Over the past three years, the total fraud rate on PayPal’s platform has decreased by 40%, thanks to constant monitoring and a data-driven strategy.


Data science has revolutionized the manufacturing industry by optimizing supply chains, enhancing product quality, and reducing downtime. Siemens, for instance, implemented an inventory optimization system using data science, avoiding stockouts, eliminating excess inventory, and increasing efficiency. This was done by utilizing historical data, market projections, supplier lead times, and production schedules, which led to cost savings and improved customer service.


The Internet, artificial intelligence (AI), and data science have all contributed to the notable growth of e-commerce in recent years. Amazon’s use of data science-driven algorithms has made hyper-personalized shopping experiences possible, improving both operational efficiency and customer satisfaction. Amazon is changing the e-commerce scene by using this data analysis to provide product suggestions that suit personal interests. This has improved click-through rates by 68% and increased average order value by 29%.

Transportation & Logistics

Data science has revolutionized the transportation and logistics industries through the use of real-time tracking technologies and predictive analytics. Uber has transformed the transportation sector by optimizing delivery routes and ride-sharing using data science. As a result, passengers’ journey times have decreased by 20% on average, drivers’ fuel consumption has decreased by 30%, and passenger wait times have decreased by 25%.


Spotify, a popular streaming service with a vast user base and extensive music catalog, uses algorithms to provide real-time song suggestions based on sound inputs and user preferences and generates daily customized playlists. By analyzing listening behavior and categorizing users based on age and musical tastes, Spotify has become a global leader in music streaming.


Since its founding in 2007, Airbnb has expanded to accommodate over 1 billion visitors and has 4 million hosts and 5.6 million listings globally. The business leverages data to provide individualized services, such as similar properties and suggestions based on host and guest preferences. Predictive analytics is utilized to forecast listing prices, assisting hosts in setting competitive rates, while natural language processing is employed for review analysis.


John Deere, a leading agricultural equipment manufacturer, uses data science to forecast crop yields and optimize planting and harvesting dates. This results in an average of 15% increase in agricultural yields, a 20% reduction in water use, a 25% reduction in chemical fertilizers and pesticides, and a profit of $1.5 billion over five years.

Data science success stories with insights

Many global leaders strive to adapt to the data revolution and join the data bandwagon. However, only a few have succeeded in this revolution.

  • Southwest Airlines employed data science to examine flight data to find inefficiencies and suggest changes. They created a predictive model to predict delays and make preventive schedule modifications. As a result, delays were cut by 10%, and considerable cost savings were also realized.
  • Amazon’s recommendation engine utilizes machine learning and data science to match consumers with similar products based on user interactions and preferences. Product recommendation engines are responsible for 35% of all Amazon purchases and 75% of Netflix content, according to McKinsey, highlighting the importance of data science in e-commerce.
  • The World Wildlife Fund (WWF) utilized satellite photography and machine learning to analyze global deforestation trends. This resulted in a 20% decrease in priority regions and the preservation of vital habitats for endangered species.
  • Data science is revolutionizing the way supply chains and logistics are managed, increasing efficiency and lowering costs. It helps anticipate delays, optimize routes, and minimize expenses. Flipkart showcases data science in action, particularly during peak business hours. It employs data science to anticipate potential delays and optimize its delivery routes. This data helps Flipkart provide packages on time, resulting in increases in sales and customer satisfaction. 
  • eBay, the world’s largest online retailer, has leveraged data science to enhance customer experience and gain a competitive edge. By analyzing user behavior and preferences, the company has improved its recommendation systems and search optimization, leading to a 12% increase in average order value and a 20% decrease in bounce rates.
  • Popular food tech business Zomato boosts business development using AI and data analytics. Examples of data-driven initiatives include its tailored homepage suggestion system, which analyzes consumer sentiment from social media postings and reviews, and its ability to forecast meal preparation times. Zomato’s click-through rates and order conversions have increased by 15% as a result of their use of natural language processing and machine learning.
  • AstraZeneca, a biopharmaceutical company, is leveraging artificial intelligence (AI) to develop new drugs rapidly and understand cancer and heart and respiratory diseases. The company is revolutionizing the development of personalized treatments and clinical trials by training AI systems to identify signs of illness, saving around 30% on analysis time.

Data science project examples

Having understood the real-world impact of data science, it makes sense if you opt to study it professionally. Here are a few tips and ideas that might come in handy for your academic data science projects.

  • Create a fraud detection system to identify unusual trends in financial transactions and stop fraudulent activity. Tools to use: Python and Scikit-learn for data preparation and modeling; Flask or Django for creating web applications; and machine learning methods like isolation forests or logistic regression for anomaly identification.
  • Implement a driver fatigue detection system. Tools to use: A camera and a few Python programming language packages, such as Open CV and Kerasper Cent.
  • Examine social media data to find out how the general public feels about a specific problem, company, or event. Tools to use: Natural Language Processing (NLP) libraries like NLTK or spaCy for text pre-processing; sentiment analysis tools like VADER or TextBlob.
  • Develop a predictive model to identify customers at risk of discontinuing subscription services and implement effective retention strategies. Tools to use: Python libraries like Pandas and Sci-kit-learn for data pr-processing and modeling; Tableau or Power BI for visualization; SQL for querying and cleaning customer data.
  • Build a demand forecasting model to predict future sales volumes and optimize inventory management. Tools to use: Time series forecasting libraries like Prophet or ARIMA; Pandas for data manipulation; Excel for data pre-processing; Power BI or Tableau for visualization.

Take your career forward with Online Manipal

The MCA program at MUJ can provide you with the information, abilities, real-world data application experience, and networking opportunities you need to be successful in the data science industry. The possibilities and tools offered by the program can significantly advance your career in data science.

  • Manipal University Jaipur’s MCA program equips you with the necessary technical skills and expertise, such as programming, database management, and more, to advance your career.
  • It offers specialization in data science, including machine learning, data mining, and big data, to acquire in-depth knowledge and expertise.
  • MUJ’s MCA program, designed in collaboration with industry experts, offers a curriculum that focuses on current IT trends and data science demands, utilizing industry-standard tools and methodologies.


Data science case studies offer important insights into how data-driven decision-making is facilitating innovation and industry transformation. The possible uses of data science are numerous and varied, ranging from social impact projects to retail to healthcare, banking, and sports. Data science success stories offer insightful information about the kind of data science initiatives that become most successful in the real world.

Key Takeaways:

  • Data science is a rapidly developing field with broad popularity and numerous real-world applications.
  • Reading case studies and technical papers is the most effective way to stay current with the latest developments in data science.

How to become a Technical Writer? 

Do you have it in you to simplify the complexities and write in a clear and concise form? Then, my dear, the sky is the limit for you if you try your hand at technical writing. The demand for Technical Writers has been steadily increasing across industries worldwide. In an era where rapid technologies are invented every single day; we do need someone to bridge the gap between intricate technical concepts and users. This is where, a Technical Writer plays a crucial role in empowering the user to understand and utilize products, software, and services. 

As organizations prioritize user experience and customer satisfaction, the demand for skilled Technical Writers is surging, offering abundant job opportunities for those with a passion for technology, communication, and problem-solving.

Come join us to learn about the Technical Writer career path and how to become a Technical Writer. 

What is a Technical Writer? 

Before we talk in detail about the steps to become a Technical Writer, it is crucial that we first discuss who is a Technical Writer. As the name suggests, a Technical Writer is a person responsible for translating complex technical information into easy-to-understand content for the user, who is often a layman; and one who finds it difficult to understand complex writings on user manuals and product descriptions. Such a writer is different from a general content writer because he/ she plays a crucial role in engineering, technology, finance, and even in healthcare; where precise documentation is required.

How to become a Technical Writer? 

To become a Technical Writer, one needs the right education qualification, good training, and decent experience. We are now presenting a step-by-step guide to becoming a Technical Writer:

Step 1: Pursue a Bachelor’s degree course

Kickstart your journey to becoming a Technical Writer with an online Bachelor of Arts (BA) degree from a good institution. This 3-year UG course done online instead of the traditional on-campus way is even better, as you get the time to practice and fulfil your other commitments with a lot more flexibility. A BA degree program done online can instill crucial skills required to become a Technical Writer such as critical thinking, troubleshooting, research and analyze, and communication skills.

Step 2: Pursue a Master’s degree course

A bachelor’s degree alone may not be sufficient to excel as a Technical Writer, do consider enrolling in an online Master of Art (MA) in English or a similar PG course from a renowned institute like Sikkim Manipal University via the Online Manipal platform. It will help you acquire skills and advanced knowledge to enhance your career prospects as a Technical Writer. 

Step 3: Choose your category or niche 

After acquiring the educational qualifications; the third step to becoming a good Technical Writer is to choose your niche. There are different areas in technical writing, so choose one that interests you like medical, technical, or scientific writing. Once you choose the category; proceed to familiarize yourself with the particular vocabulary, style, and trends in that category.

Step 4: Gain experience and build a portfolio

Your next step should be to gain practical experience by taking up entry-level writing positions or freelance opportunities. It would be brilliant to take up contract work, or internships to build and expand your portfolio. 

Step 5: Network and collaborate

Last of all; do connect with other Technical Writers or attend seminars, workshops, or conferences to network with similar professionals to learn about the latest trends and methodologies in this writing area. It will also help you collaborate with experienced Technical Writers on projects and team works. 

Skills needed for Technical Writer 

So are we on the same page? Have you understood who is a Technical Writer and how to become one? It is now time to understand what skills are needed to become a successful Technical Writer. Besides, the educational qualifications, there are some skills and abilities that can help young talent establish themselves as great Technical Writers. 

So, here is your chance to learn in detail about some of the key skills required to become a Technical Writer:

  1. Technical knowledge and proficiency: The first and foremost skill a person should possess to emerge as a brilliant Technical Writer is the ability to comprehend complex technical information and explain it in simple terms. Project management, programming languages, user experience designing, and product development are some of the technical skills, in which one must have good proficiency. 
  1. Writing and editing skills: Besides the Technical Writer qualifications, it is mandatory to possess great writing and editing skills to be successful in this career. The ability to write clearly and concisely, and a strong grasp of grammar along with the skills to review and revise documents for accuracy are areas, where a Technical Writer must excel. 
  1. Communication and collaboration skills: At times, Technical Writers are expected to work in teams, and hence, they need to have effective communication and collaboration skills. They should be able to engage in meaningful conversations with the subject matter experts, designers, developers, and other team members on a project. 
  1. Research and analytical skills: A mind that can research and analyse can turn up a good Technical Writer. These skills can help one emerge as a Technical Writer, who can easily gather, evaluate, and analyze information grasped from different sources. An online MA in English course is a perfect course for learning these skills. Through this course, individuals are encouraged to troubleshoot issues with great problem-solving skills and are made to adapt and think out of the box.

Roles & responsibilities of Technical Writer

Now let us talk about the Technical Writer’s responsibilities and roles. A Technical Writer is expected to understand the complex technical concepts from subject matter experts to translate them into accessible content tailored to the needs of diverse audiences. He/ she is a writer responsible for writing user-friendly documentation free of any grammatical errors; which includes user manuals, product guides, and online help systems. Another key responsibility of a Technical Writer is to adhere to the industry standards to revise documents and ensure they are accurate and readable. 

Technical Writer salary in India 

The salary of a Technical Writer is largely impacted by the experience, qualification, publication or company, size of the organization, and location. At an entry level a Technical Writer with an experience of 1 to 4 years may earn up to INR 556,390 per annum; whereas, senior-level Technical Writer job roles with an experience of over 10 years may earn up to INR 7.85 lakh per annum

To sum up, pursuing an online MA degree from a prestigious university such as Sikkim Manipal University (SMU) from the Online Manipal platform can be a strategic step towards establishing yourself as a successful Technical Writer. By investing in higher education and acquiring all the relevant Technical Writer qualifications from a good institute can be a valuable asset to excel in this field of technical writing. You learn from the expert faculty through the latest Learning Management System and get access to the vast e-content by becoming part of the glorious 70+ years Manipal group. So, enrol now for an online Master of Arts course from SMU and besides learning the right skills to emerge as a Technical Writer end up getting rewarded with a UGC-entitled degree that is recognized globally.

The Power of Negative Hooks in Marketing 

I want you to go back to the last time when you were scrolling through your Instagram and there!  yes, right there! You found a post that states “You have been doing exercise wrong your whole life” and bang, your conscious tells you that ‘How can I be wrong, I haven’t done exercise in a wrong manner my whole life.’ Now you want to read it to know more, that what am I doing wrong.  


Do you know what you did, while stopping to read that post? You fell for a trap of marketing called negative marketing. So, come and let us explore that what this side of marketing is and how did you fall for that.  

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What are negative hooks? 

With the fast-paced life that we all are living lately, our attention span has started to reduce at a significant level. The modern marketers are also known of this fact and hence are making all the possible efforts to grab that minutest of your attention. To do this they make use of negative statements.  

The negative hooks are one-line headings or catchy negative captions that hold our attention. Though the concept is not new to the world of marketing the manner in which they are being used is definitely a newer one.  

Some of these catchy phrases are like: 

  • “You have been eating rice wrong your whole life”. 
  • “Don’t make this mistake while purchasing bags”.  
  • “I regret buying my new smartphone”. 
  • “The dark sides of using makeup no one talks about”. 

 Why do Negative Hooks work?  

Whenever we enter into an argument with someone, all our energies are directed towards proving ourselves correct. So, if an Instagram post tries to tell you that you are wrong, again our brain starts collecting the information that, no! How can I be wrong? It feels like, let’s know more and try to fix what the issue is. So basically, negative hooks play with the fear and insecurities people have developed. 


Some of the instances:  

The famous Burger King, in the year 2020 posted a picture of their Whoopy Burger turning moldy. Initially, this picture caught the attention of the customers and made them wonder why a brand would portray a negative image of their product.  


But later when you read the entire thing, then you come to know that this campaign is aimed to showcase to the target audience that Burger King only makes use of fresh ingredients, and no preservatives are added to their products.  

These kinds of pictures are surely enough to turn heads and grasp the minutest span of the attention of the target audience.  

However, not always hooks are used for promoting the products of a brand only, instead take a step forward and draw attention towards hard-hitting serious topics that too in a shocking way. Sanctuary Asia Magazine used a picture of a beheaded leopard to raise awareness against the effects of deforestation. The phrase used under this picture states, “When the wood goes, wildlife goes”.  

A leopard lying on a log in the woods

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People focus more on the things that seem unusual to them and this is where negative hooks work wonders. 

Mistakes to avoid:  

When making use of negative hooks, it becomes very easy for these catchy phrases or shocking pictures to backfire, and thereby it becomes important to make use of this strategy only after foreseeing all the possible consequences that this marketing strategy could have. 

  • Stay on brand: Negative hooks are not for everyone. If your brand has always portrayed its positive image through good deeds, then negative hooks are a big NO for your brand. 
  • State the problem & offer a solution:  The negative hooks will only work in your favor when after using the hook you have connected it with something positive. For instance, “You have been applying lotion wrong, your whole life” and then you have a detailed article “Here’s how you should be applying the lotion”. 
  • It may backfire: Probably the core idea is to grasp the attention or to spread awareness through your campaign while using negative hooks. But it may backfire.  


Bombae shaving company tried to address the online bullying of Prachi Nigam, UP Board’s topper, through their ad. The ad captioned “They are trolling your HAIR today; they’ll applaud your A.I.R tomorrow”. The ad witnessed a huge backlash for its closing statement, “We hope you never get bullied into using our razor”. 


Negative hooks are surely a powerful tool to get the attention of your target audience but before making use of them, one must ensure that are they in sync with the messages, image, and value of their company. 

The pros and cons of this side of marketing must be adjudged to gain the most out of it. Negative hooks or not, the core of marketing is always to persuade the customers towards understanding the concept and content of the campaign, without compromising on the brand’s values.  

Disclaimer: This blog contains only the author’s perspective and is a completely unsponsored post. The sole purpose of this blog is to impart knowledge and not to publicize any mentioned brands.  

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