Reasons Why You Should Become a Business Analyst in 2024 Why choose a career as a Business Analyst? Business analysis has become an indispensable tool for any enterprise with a strategic, tactical, or operational initiative. A business analyst is responsible for analyzing and discovering different data and catering to the needs of stakeholders. They bridge the customer-developer gap in digital transformation projects by translating complex processes into meaningful insights. A professional business analyst is skilled in leveraging statistics and big data to address organizational needs. However, anyone interested in problem-solving, developing strategies, or working with data can benefit from MAHE’s Postgraduate Business Analytics courses. Let’s delve into the benefits of becoming a Business Analyst in 2023. Growing Demand for Business Analysts The digital revolution has enhanced the demand for business analysts, especially in telecommunication, insurance, advertising, and financial services. This growth will pave the way to increase the use of data analytics across all industries like education, government, or manufacturing. Nowadays, every organization can optimize its operations and investments to predict consumer behavior or set realistic targets. It can be applied to the business through demographic marketing or logistics. There has been a growth of 21% in business analyst jobs since 2017. It will expectedly grow at a CAGR of 14.3% by 2026 for certified expert-level professionals. Lucrative Career Opportunities Industries where Business Analysts are in demand: Industries Average salary per year (INR)Financial services INR 8,10,000Hardware and networkingINR 7,30,000IT services and consultingINR 7,00,000Manufacturing INR 7,00,000 Note: the figures mentioned above are indicative and may vary based on several conditions. CompanyAverage Salary (INR)TCS8,50,000Genpact7,20,000Accenture9,70,000Wipro10,30,000Cognizant9,80,000Note: the figures mentioned above are indicative and may vary based on several conditions. Business Analysis role in 2023: Quantitative AnalystIT AnalystData AnalystInformation Security AnalystProject Manager Contribution to Business Success Business analysts bring a disciplined approach to managing changes in an organization. They identify business vulnerabilities, define needs based on feedback and stakeholder communication, and monitor the results. They examine workflows, data flows, and communication channels to provide a foundation for making informed decisions regarding process improvements and optimizing resource allocation. The data-driven approach allows business analysts to identify market trends, customer preferences, and potential risks or opportunities. Amazon uses business analysts to optimize its supply chain and logistics operations. Netflix employs business analysts to analyze viewer data and preferences. Google relies on business analysts to optimize its advertising platform. Analysts use data to enhance ad targeting, resulting in higher click-through rates and revenue for both Google and advertisers. Skill Set and Versatility Skills Tools Analytical SkillsMicrosoft Excel, Python, and RSAS and TableauHypothesis Testing, Regression Analysis, and Time-Series AnalysisCommunication Writing Clear and Concise ReportsVisualizations Microsoft PowerPoint, Prezi, and CanvaTechnicalMicrosoft Excel, Power BI, Tableau, and SQLPython and R, Data Modeling, Mining, and Visualization The skills and competencies of a Business Analyst are highly transferable across finance, healthcare, retail, or technology industries. You can pursue certifications such as Certified Business Analysis Professional (CBAP) or Project Management Professional (PMP) to enhance your skills. Job Satisfaction and Work-Life Balance Some companies prioritize a positive and supportive work environment by enhancing job satisfaction and work-life balance. These companies offer flexible work hours, remote options, and professional development and growth opportunities. In contrast, business analysts may experience higher stress levels and lower job satisfaction in companies with a high-pressure and demanding culture. Therefore, job satisfaction and work-life balance depend on company culture, workload, and individual preferences. Contribution to Innovation Business analysts analyze current processes, identify pain points, and suggest improvements by studying market trends, customer demands, and emerging technologies. They collaborate with stakeholders, including IT teams, to design and implement new processes, systems, or products. Business analysts have adopted and implemented CRM systems by analyzing customer data and identifying customer needs. They have driven innovations in electronic health records (EHR) and telemedicine platforms. They are the backbone of developing smart home technologies like thermostats, security systems, and voice-controlled devices. Moreover, future prospects of Business Analyst roles are integrating emerging technologies into business processes, such as the Internet of Things (IoT) and blockchain. Steps to Becoming a Business Analyst in 2023 Students need 55% aggregate marks in 10+2 from any field, preferably science or commerce, with compulsory subjects of mathematics or statistics. After that, a Bachelor’s degree is compulsory in business administration, economics, finance, information technology, or a related field with 55% aggregate. Moreover, MAHE offers an MSc or PGCP in Business Analytics online to enhance your qualifications and open up more advanced career opportunities. Showcase relevant tools or software like Microsoft Excel, SQL, or data visualization tools in your resume. Use quantifiable achievements like how your analysis led to cost savings or increased revenue. Create a professional LinkedIn profile highlighting your skills, certifications, and work experience. Attend industry conferences, seminars, and meetups related to business analysis. You can also join organizations like IIBA to get access to resources, networking events, and job postings. Challenges and Considerations Scope creep is the tendency of project requirements to expand beyond the initial scope. Business analysts must navigate this challenge by establishing clear project boundaries, managing stakeholder expectations, and implementing a change control process. Implementing new technologies or processes requires support from employees. Business analysts must be skilled in change management techniques to address resistance. Ethical Considerations in the Profession Business analysts often have access to sensitive business information. It is crucial to safeguard this information’s confidentiality, integrity, and availability to maintain trust and respect organizational policies. Analytical analysis, decision-making processes, and stakeholder engagement should be transparent to build credibility and trust. How will MAHE help you in your Business Analytics success? The MSc in Business Analytics is an online two-year program that covers data mining, predictive modeling, machine learning, and data visualization. Students are also exposed to real-world case studies and have the opportunity to work on projects that simulate practical business scenarios. MAHE’s PGCP in Business Analytics is an online one-year program focusing on upskilling or making a career transition into Business Analytics. MAHE’s programs boast a team of experienced faculty members who are experts in Business Analytics. They bring their industry knowledge and expertise into the classroom. Both programs focus on providing practical learning experiences to students. Conclusion In conclusion, Business Analysis offers promising prospects for those looking to enter the workforce or make a career change. By becoming a Business Analyst, you can position yourself for success and contribute to the success of organizations in a dynamic and evolving business landscape. If you want to excel in Business Analytics, MAHE’s MSc and PGCP programs are a great choice. Take the first step towards your Business Analytics journey with MAHE today.
Top Countries for the Highest MBA Salaries Pursuing a Master of Business Administration in the globalized job marketplace is a strategic move for a person to plan their career possibilities. For many, pursuing an MBA degree represents a vast investment in time and resources. However, salaries are vital in shaping professional decisions because they create financial stability, accelerate personal aspirations, and secure a comfortable future. The United States is often seen as one of the top nations for MBA graduates in terms of earnings. Other nations like Canada, Australia, and the UK have significant industries, making them appropriate locations for MBA graduates looking for high-paid jobs. However, you should consider other factors besides salary, like cultural fit, work-life balance, career growth prospects, networking opportunities, cost of living, and the availability of a supportive community. Let’s delve into the details of top countries offering the highest MBA salaries in the world. The Global MBA Landscape When considering pursuing an MBA, a high-paying job is vital for many. Several factors affect MBA salaries, including the industry and specialization. Industries like finance, consulting, and technology tend to offer higher salaries to MBA graduates due to the complexity and demand for skilled specialists in those fields. Similarly, choosing a specialization within an MBA application can also affect high salary outcomes. Finance, marketing, and entrepreneurship majors give higher-paying positions. Attending a prestigious business school can impact salaries for MBA graduates. These universities have substantial resources, renowned faculty, and sturdy alumni networks, which could provide valuable connections for career advancement. Let’s see which country is best for MBA jobs? United States According to a Graduate Management Admission Council (GMAC) survey, the median salary for MBA graduates in 2021 was $115,000, more than double the median salary for bachelor’s degree holders. New York City offers high-paying opportunities for MBA graduates in finance, consulting, and marketing, with its status as a global financial hub. The San Francisco Bay Area has a booming technology sector. It is an excellent place for MBA graduates seeking high salaries in technology, startups, and venture capital industries. The finance industry, including investment banking, private equity, and hedge funds, rewards MBA graduates with generous compensation packages due to the complex nature of financial operations and the need for expertise in managing risk and maximizing returns. RecruiterAverage Salary (INR)IBM161,096 or 1,28,00,000 INRDeloitte237,869 or 1,83,00,000 INRJP Morgan142,218 or 1,10,00,000 INRAll the figures showcased here are only indicative and may vary according to the industry standards Source Switzerland This place boasts a stable economy with a high standard of living driven by finance, pharmaceuticals, technology, and manufacturing sectors. It is home to multinational corporations and global headquarters like Nestle, Novartis, Roche, and UBS. The place is known for its banking sector, with Zurich as one of the world’s leading financial centers. Swiss banks, private wealth management firms, and financial institutions often seek MBA graduates as investment managers, financial analysts, and risk managers. Moreover, it has a thriving pharmaceutical and healthcare industry with positions like strategic managers, product managers, or marketing executives. Canada Most of the world’s top B-schools are in Canada, attracting students to the multicultural and enriching learning environment. Canada is among the top 10 countries for MBA, focusing on experiential learning and practical skills development. Besides, Canada’s strategic location, proximity to the United States, and membership in international trade agreements make it an attractive destination for MBA aspirants. The government invests in research programs, supports startups through grants and funding, and encourages collaboration between academia and industry. This improves the competitiveness for higher-paying job opportunities for MBA graduates. Australia Different prestigious universities in Australia offer high-paid, globally recognized jobs. Commonwealth Bank of Australia84,000 AUDANZ Banking Corporation45,000 AUDTelstra Corporation Ltd126,000 AUDAllianz Global investors132,000 AUDAll the figures showcased here are only indicative and may vary according to the industry standards Source Sydney, Melbourne, and Brisbane offer different recreational activities, cultural experiences, and a vibrant social scene. The place also has a work-life balance policy to support employees’ well-being. Germany The German job market is highly competitive for MBA graduates focusing on innovation, technology, and sustainability. It is home to many global corporations like Siemens, BMW, Porsche, and renowned medium-sized enterprises known as “Mittelstand.” Germany offers attractive salaries for MBA graduates because of its strong economy and financial system. Berlin offers numerous tech, digital marketing, and e-commerce opportunities. However, Munich has different financial centers and automotive, engineering, and manufacturing industries. Singapore Singapore has a strategic location, excellent infrastructure, and government support for business initiatives, becoming a hotspot for entrepreneurship and innovation. Reputable business schools have set up campuses in Singapore to cater to the increasing demand for MBA programs. They offer full-time, part-time, and executive options catering to student’s needs and schedules. RecruitersAverage salary (SGD)DBS S$32,672- S$1,38,799Standard Chartered Bank S$36,011- S$2,00,189Citibank S$31,064- S$1,05,507Accenture S$48,693- S$1,39,688All the figures showcased here are only indicative and may vary according to the industry standards Source The country’s diverse population fosters a global mindset and provides opportunities for networking and building connections with people from different backgrounds. Factors to Consider Beyond Salary Below are the factors to consider beyond salary when contemplating an MBA in a foreign country: Cost of living in high-paying countries It is crucial to assess the living cost with the salary to cover the higher expenses. Countries have different housing, transportation, food, and healthcare costs. Postgraduates should research and understand the financial situation and if the overall standard of living is worth the investment. Work-life balance and quality of life Always consider the number of working hours, vacation time, flexible work arrangements, and the general culture surrounding work-life balance. Some countries prioritize leisure and family time, fostering a healthier work-life balance, while others have a demanding work culture. Opportunities for career growth and personal development Search for networking opportunities, internships, and job placements within the country’s business landscape. Moreover, look for personal development and learning opportunities in the company to enhance your skill set and career. Also read: which is better an MBA in HR or an MBA in marketing? Career and Networking Opportunities MBA graduates can access job opportunities, mentorship, and valuable insights through connections with professionals from diverse industries and backgrounds. Networking events, conferences, and workshops are some avenues to meet industry leaders and potential employers. Moreover, Online MBA programs often organize career fairs and networking sessions to facilitate conversations between students and industry professionals. Alumni networks offer job postings, mentorship programs, and networking events tailored for graduates. Studying abroad exposes you to diverse cultures, perspectives, and business practices, equipping you with the necessary skills to navigate global markets. Also read: Master of Business Administration (Online MBA) Conclusion In conclusion, the highest MBA salary in foreign countries offers lucrative opportunities to young graduates. These countries provide attractive remuneration packages and a favorable business environment. However, it is crucial to remember that the salary package alone should not be the sole purpose of pursuing an MBA abroad. Choose MAHE for your first MBA! We provide global class education with industry expertise and practical experience.
A step-by-step guide to improving your data analyst skill set The increasing demand for data analysis and its related processes has resulted in demand for data analysts in multiple industries. The data amount generated every day has grown in the past decade and will exponentially grow in the future. Earlier reports state that 44 zettabytes of data got stored electronically by 2020. However, recent estimates display around 2.5 quintillion bytes of data generation. However, if you want to choose the profession, you must know the skills required to become a data analyst and a few steps to follow. You must learn the key skills for freshers to understand the in-depth data analyst roles and responsibilities. Here is a comprehensive guide to data analytics, the related skills, and other information to help you begin your career in the profession. What do you mean by data analytics? Data analytics is the process of analyzing raw data and drawing meaningful insights from specific information. The actionable insights help inform and execute better business decisions. The data analytics techniques and processes get automated into mechanical systems and algorithms that work on raw data for human consumption. Data analytics requires examining multiple data sets to find trends and information and draw conclusions. Commercial industries, scientists, and researchers use data analytics tools and techniques to verify or disprove theories, hypotheses, and project models. The process includes assortments of applications like business intelligence (BI), reporting, online analytical processing (OLAP), and advanced analytical research and development. Data analytics encompasses diverse data types that can get subjected to specific techniques and gain insight into relevant information. The information can help optimize processes to increase the efficiency of a system or a business. Top data science skills you should master SpreadsheetProgrammingMath and statisticsStructured Query Language (SQL)Visualization Data analysis skills offer an enticing career path for students and professionals who want to enter the field. A data analyst performs different tasks and activities, such as refining product development processes, improving customer retention, and analyzing data for new business opportunities. However, you must master the top data analytical skills to become a professional data analyst. Here is a breakdown of the skills that can offer insight into what the industries expect from the profession. Spreadsheet A spreadsheet is one of the most significant data entry applications you must know to ace your skills for a data analyst role. The application software acts as your database for all data requirements and helps you work faster on sorting, pivoting, filling values, and other complex tasks. It provides entry summaries and performs data analytics, such as linear regression models. So, the excel skills needed for a data analyst role will help you conduct pre-analysis on whatever the requirement is for the data examination and execution. You can learn excel and the work of spreadsheets through multiple courses to work with their best potential. Programming Data analytics is about programming and requires a combination of all fundamental skills that can help transform raw data into meaningful and actionable insights. R and Python are among the most preferred programming skills required for junior data scientists. Moreover, an experienced professional must know multiple programming languages like C, C++, SQL, Perl, Java, etc., to master the coding skills required for data analyst roles. You cannot excel in data analytics without efficient coding knowledge or Therefore, you must brush up on your programming skills, start building codes, and start with your profession. Math and statistics A data analyst or scientist must be better at math and statistics than other programmers and statisticians. Math and statistics form the foundation of multiple machine learning algorithms and data-driven approaches that help you understand in-depth programming languages. Data science revolves around concepts related to math and statistics. From linear algebra and calculus to central tendency and variability – you must know everything to improve data analysis skills before choosing the profession. The knowledge of such concepts will help you conduct computationally complex tasks and use machine learning algorithms for efficient data analysis processes. Structured Query Language (SQL) Structured query language or SQL is for all relational databases that help extract, study, and analyze data for further processing in data analysis systems. SQL is the best for business intelligence tools, CRM, and relevant office operations. Most database platforms get modeled after SQL and consider it the required standard for their functionalities. You must, therefore, know SQL to master modern data systems like Spark and Hadoop to improve your interactive query capabilities and dataset skills. Visualization Data analysts or scientists can gather all relevant information in existence. However, the information will have no use if the clients or users do not understand it. It is where data visualization comes into the picture. The process helps you to present data in easy-to-use formats for the layman to understand instantly. Data visualization helps communicate and translate information and data into visual context and communicate all relationships between multiple data sets. Understanding the visualization process will help you improve your data analytical skills and find, identify, format, manipulate, and deliver information in the best way possible. Key soft skills for data analysts CommunicationCritical ThinkingCreativityDesign ThinkingCollaboration Soft skills for data analysts play a significant role in harnessing the power of data, analyzing it, and using it to improve business or systems. Data analysis goes beyond technical, statistical, or mathematical work because it requires imagination, creativity, and vision. The attributes help data analysts use big data and make intelligent business decisions. Hence, you must demonstrate efficient communication, empathic leadership, and offer insights into others to become a prominent data scientist. Here is a breakdown of the soft skills required to become a data analyst. Communication Data analysts must have excellent communication skills across multiple mediums, such as verbal, written, and specialty visualization software. Your team cannot understand your findings on raw data if you lack communication abilities. You must know how to link business orientation processes with technical, analytical, and scientific facets. You should communicate your findings to decision-makers and business users and explain the value the insights will bring to the business. All the technical and non-technical audiences must get informed about the research to promote data literacy within an organization. Critical thinking You must be a critical thinker if you are a data analyst because it enables you to analyze problems objectively and empowers you to frame the right questions. You require the thinking skill for a data analyst role to help determine how your findings can bring an organization closer to the desired action course. You must analyze problems objectively during data interpretation before establishing an opinion over the information. The objectivity will encourage you to examine the data source and problematic angles and remove bias from the output. Creativity Data science creativity involves the following tasks. Innovative modeling Unique ways to collect data Develop new tools and techniques Visualize data processes to extract relevant information Creative thinking helps you understand the goals related to data analysis and choose the algorithm, test, or methodology to conduct your research. It requires creative thinking to measure unmeasurable data and convert raw information into relevant statistics. So, you can foster innovative techniques to enable business or system growth with the best creative data analytical skills. Design thinking The design thinking methodology helps you gain insights from multiple data sources. It helps deliver data science projects to create business values within a short period. You can assess client or user needs and preferences in the empathy phase and make internal creative decisions if you practice the design thinking methodology. It is one of the most qualitative and multi-faceted tools for strategies for subjects, audiences, and customers. Design thinking is one of the key skills for freshers to ace if they want to become successful data analysts. The problem-solving method can apply to multiple projects and services to offer better solutions to the target audience. Collaboration You never work alone as a data scientist because you are part of a professional team that works towards the same goal. So, you will need to interact with managers, marketing professionals, designers, clients, etc., during your work. Therefore, collaboration is one of the best soft skills for data analysts like you to grow and prove yourself in the working environment. You must be a good team member who is open to listening to ideas and welcoming constructive feedback on your work. Striking a balance between objective and open-mindedness and maintaining your unique perspective will help you ace your collaboration skill. How will I learn all these skills? You can enroll in relevant courses and programs to become a professional data analyst. The training programs will help you learn the tools and techniques to perform data analysis for multiple projects. You can further know how to work on SQL databases, Python, and R, create data visualizations, statistics and predictive analysis, and other skills required to become a data analyst. The Manipal Academy of Higher Education (MAHE) with Online Manipal offers the following courses and programs to help you develop the skills for a data analyst role. Postgraduate program (M.Sc) in Data Science The Master of Science program in data science equips you with relevant technical skills to build a career in data analytics. You can learn multiple programming and skill sets under the course, such as big data analytics, machine learning, statistics, etc. The program also helps you develop soft skills for data analyst roles by preparing you for analytical and leadership experiences in multiple industries. You can also choose to learn predictive modeling and machine learning applications, develop real-world data, and develop strategic and critical recommendations to manage processes and people after completing the course. Online MBA in Data Science You can choose the postgraduate program in data science as an elective to enter the professional data analytics domain. The program will help you improve your skill sets in data analysis, math, statistics, and relevant learning languages to become an experienced data analyst. You can choose the data science specialization under your MBA program for better earning potential and career advancement opportunities. Nutshell You must learn to apply graphical and statistical techniques to discover information and data, and analyze them to enhance business processes. It will help you identify the underlying facts, reasons, or principles by breaking down the raw data or information into parts and analyzing it for future proceedings. So, you must undertake training, courses, and programs to develop the skills required to become a data analyst.You can choose relevant programs from Online Manipal to help prepare you to master the concepts in data analytics and execute its services to multiple industries and business organizations.
What are the new jobs created by AI? Artificial Intelligence (AI), it is the most frequently talked about topic by everyone these days, from college students to business stalwarts especially after the launch of ChatGPT. It has emerged as a transformative force that’s been reshaping how businesses operate. AI is finding its way in almost every facet of life and not just businesses. Today, many corporate giants are investing huge sums of money in developing AI models that can transform their business in a positive way. While concerns about AI replacing human jobs are valid, it’s essential to recognize that AI also creates new opportunities. Check out the sociological implications of AI & automation. What is Artificial Intelligence (AI)? Artificial Intelligence is the simulation of human intelligence in machines, enabling them to perform tasks that typically require human intelligence, such as problem-solving, speech recognition, learning, and decision-making. AI systems encompass technologies like machine learning, natural language processing, robotics, and computer vision which allow them to analyze huge amounts of data, identify patterns, and make predictions. Also read: Everything about the future of AI and Data Science Pros of Artificial Intelligence Efficiency: AI can perform tasks with greater speed and precision, enhancing productivity and quality of products and services in various industries. Cost reduction: AI can help reduce operational costs by minimizing errors, streamlining processes, and optimizing resources. Available 24/7: AI tools can work round the clock efficiently. AI-powered chatbots and virtual assistants can provide 24/7 customer support and service. Improved decision making: AI systems can analyze vast datasets to extract valuable insights, aiding decision-making in business, healthcare, and research. Enhanced safety: In fields like autonomous vehicles and healthcare, AI can enhance safety by reducing the risk of human error. Check out: Impact of AI on higher education Cons of Artificial Intelligence Job displacement: Automation and AI can potentially replace certain jobs, leading to unemployment and economic challenges. Privacy concerns: The collection and analysis of personal data by AI raises privacy concerns and ethical dilemmas. Lack of creativity: AI lacks the creativity and empathy of humans, limiting its applications in fields that require these qualities. Security risks: AI can be exploited for malicious purposes, such as cyberattacks and deepfake creation. Also read: Why banking professionals must master AI? Impact of AI on employment opportunities of people The impact of AI on employment is a topic of ongoing debate. Experts predict that AI can significantly impact people’s employment opportunities, both positively and negatively. It has created new roles for those with specialized skills and on the other hand, automation and AI systems might lead to the displacement of manual jobs. The key lies in upskilling and adaptability. Those who acquire AI-related skills can explore the technology’s potential, while others may face challenges in the job market. Overall, AI’s influence on employment reiterates the importance of continuous learning and readiness for a dynamic job landscape. Find out all about job security in the age of AI. Some of the new jobs created by AI AI Prompt Engineer: An AI Prompt Engineer is responsible for creating accurate and effective prompts or input queries for artificial intelligence systems. They design queries that give desired responses, train AI models, and fine-tune language models. Their expertise ensures AI systems generate accurate and contextually relevant output, making them crucial in various applications, from chatbots to content generation. AI Trainer: AI systems require continuous training and fine-tuning to perform effectively. AI trainers are responsible for providing datasets and annotations to improve machine learning algorithms. They also monitor AI systems and make necessary adjustments. AI Copywriter: AI-generated content is becoming increasingly common, especially in advertising and marketing. AI copywriters create and refine AI-generated content to ensure it aligns with brand messaging and resonates with the target audience. AI Compliance Specialist: They are responsible for ensuring that artificial intelligence systems and processes within an organization adhere to relevant laws, regulations, and ethical standards. They assess AI algorithms, data handling practices, and decision-making processes to mitigate risks and ensure compliance with legal and ethical guidelines. Data Labeler: High-quality labeled data is essential for training AI models. Data labelers or annotators tag and categorize data to improve machine learning algorithms. This role is crucial in fields like computer vision and natural language processing. AI Instructors: With increasing utilization of AI in industries, there’s surge in the requirement for AI professionals can train the workforce on AI concepts, tools, and applications. They deliver engaging and informative lessons, create learning materials, and provide hands-on training to enhance AI skills. Check out: How AI tools propel management to new heights Final thoughts Artificial Intelligence is a double-edged sword, with the potential to both disrupt and create jobs. While it is true that it has the potential to displace many jobs that require human workforce, it also creates exciting new opportunities to the job market. As AI continues to advance, the job landscape will evolve, creating opportunities for those who adapt and embrace the potential of this transformative technology. Looking at the rise in the creation and deployment of AI tools and systems, it’s clear that there’s a great scope for candidates who gain sound knowledge of AI and acquire skills that help them in the development of AI systems or learn how to utilize the AI tools effectively for their business. Artificial Intelligence (AI) courses typically include concepts of data analysis, machine learning, deep learning, statistics, and programming languages like Python and Java. By pursuing various online courses in data science and machine learning through Online Manipal can enhance your chances of securing a successful career in this fast-growing field.
Mindful marketing and emotional well-being: A customer-centric approach of brands Emotional well-being and mindful marketing are related ideas that emphasize developing marketing tactics and experiences prioritizing customers’ emotional well-being and happiness. It seeks to forge meaningful ties with its customers by genuinely comprehending their desires and values. In contrast to solely focusing on achieving financial success, mindful marketing involves a higher level of awareness and care for the ramifications on people and society. What is marketing mindfulness? The word mindfulness is taken from the Pali language, and it means “to remember,” which denotes the presence of the mind. Humans’ capacity for empathy, self-care, and environmental well-being is increased when they practice mindfulness. Through a conscious and subconscious condition, mindfulness is the awareness of thoughts, feelings, and the immediate surroundings in each moment. It is a state of the “golden path” about avoiding extremes. Instead of reacting to marketing cues, mindfulness creates consciousness to observe things as they are. Brands can develop messaging and experiences with deeper emotional resonance by understanding customers’ emotions, concerns, and desires. It can also inform customers about their goods or services, empowering them to make choices that align with their well-being. Promoting social issues, moral business conduct, and eco-friendly practices are all parts of mindful marketing. Brands can show a dedication to their client’s emotional well-being by incorporating wellness techniques or advice into their marketing content. Promoting goods and services that support consumers’ values and well-being goals depends on their ability to engage in mindful consumption. Brands can promote sustainable choices and emphasize quality over quantity. By incorporating mindfulness into marketing strategies, brands can move away from the product-push mentality toward the customer’s best interests. Humans’ pleasant emotions will be boosted by mindfulness, which also increases their self-care, empathy, and environmental well-being. Also read: What is consumer behaviour and why is it important? Branding initiatives for mindful marketing and emotional well-being Emotion-centric brand identity – Creating a brand identity that appeals to feelings of happiness, serenity, and optimism. It uses calm and emotional balance-inspiring hues, fonts, and artwork. Empathy in the message – Creating a message that demonstrates empathy and compassion for the emotional challenges and ambitions of the audience. Promoting the brand as a helpful companion on their quest for emotional well-being. Educative material – Creating material that informs the audience about mindfulness and emotional health. It helps them navigate their emotions and form healthy behaviors by sharing advice, anecdotes, and insights. Participate in conversations – Starting discussions about emotional health and mindfulness. Social media, blog comments, and online forums are excellent venues for connecting with customers by offering guidance and determining the brand’s sincere concern. Storytelling – Expressing real experiences, demonstrating how goods or services have enhanced customers’ emotional well-being. These tales can evoke emotions and establish a relationship with brands. Interactive experiences – Developing interactive experiences promotes emotional stability and mindfulness. This can include self-care-focused online communities, virtual classes, or meditation apps. Collaborations with experts – Including therapists, life coaches, psychologists, or other thought leaders in emotional space so that the collaboration may give the brand’s messaging legitimacy and depth. User-generated content – Encouraging customers to share their emotional well-being journeys and how the brand has influenced them. By Sharing their narratives and highlighting them to foster a sense of community. Sensory branding – To strengthen buyers’ emotional bond with a brand, incorporating sensory aspects such as calming scents, meditative music, or tactile packaging. Regular reminders for self-care – Communicating regular emotional health and self-care reminders through marketing platforms. These can be brief advice, sayings, or mini activities to encourage awareness. Well-being challenges – Setting up online contests that nudge people to exercise and improve emotional well-being, such as journaling, gratitude drills, and outdoor strolls. Inclusive language – Speaking in an accepting, non-judgmental language that respects the range of emotions people experience and promotes self-acceptance. Input and adaptation – Seeking continuous feedback regarding the effects of the brand’s actions on their emotional health. Based on their suggestions, modifying the branding approaches. Transparency and authenticity – Describing the brand’s progress in fostering emotional well-being openly and honestly and expressing the goals and development genuinely. Evaluation of influence – Measuring the impact of branding initiatives on emotional well-being by developing KPIs, such as engagement rates, sentiment analysis, and client testimonials. Check out: Know why marketing can be your dream career Equip yourself with customer-centric marketing strategies through an online MBA in Marketing Elevate your marketing expertise with an online MBA in Marketing from Manipal University Jaipur (MUJ). The comprehensive program equips you with customer-centric marketing strategies that benefit the ever-evolving business landscape. Gain essential skills and insights to create impactful marketing campaigns and drive business success. The online MBA program has an industry-relevant coursework and is taught by highly experienced faculty through an advanced and user-friendly Learning Management System (LMS). Free access to webinars by industry experts, paid Coursera content, and placement assistance. Conclusion By paying attention to consumers, determining their needs, and making their tasks more manageable, brands can concentrate on a customer-centric marketing strategy. Mindfulness-based customer involvement will soon make a significant difference. Branding initiatives promoting emotional wellness aim to establish a secure, encouraging environment that enables people to prioritize their mental health and find consolation in their brands. Audiences will respond favorably to consistency, honesty, and a sincere dedication to promote emotional well-being and foster long-term brand loyalty.
Tips for recent graduates to land their first job Traversing the real world can be challenging, especially for new grads. As businesses attempt to replenish after the downtimes of 2020, it appears that experienced employees can mostly choose their roles in today’s competitive labor market as per their preference. Businesses prefer candidates with specific skills and years of relevant experience, yet young graduates can only acquire these qualifications by being hired first. Thus, for many recent graduates, finding their first job after college can be a daunting task. But there are a handful of tactics that prospective job hunters can use to position themselves favorably and secure their first job after graduation. Also read: The dos and don’ts of job searching Tips to secure a job after graduation Here are some tips that recent graduates can keep in mind to land their first jobs: The sooner, the better Waiting until after graduation to start looking for a job puts you behind the track. As a recent graduate, finding a job may take much longer than you anticipate, leaving you unemployed for months or years. Start developing your connections as early as you can in college by participating in university activities and landing internships. Additionally, make an effort to practice interviewing before you graduate. The employment center at your college is a great place to go for practice interviews. Your post-college career will benefit from your ability to feel at ease in an interview seat. Explore your goals Some students enter college already recognizing what they want to do for a vocation. Regardless of whether it was obvious when you were a freshman, by the time you graduate, you ought to have some thoughts regarding what you want to pursue. Start mulling over your professional aspirations and find prospective employers in the preferred field you aim to enter. The more you analyze your priorities, the simpler it will be to pinpoint roles that will support your objectives. In a similar vein, the better you can personalize your CV to specific job openings, the more you will understand the responsibilities associated with those positions. Frequently check for new job openings Frequently look for new job posts as the optimum time to apply for a job is during the first 48 hours after it is posted. Start each morning by looking for fresh job vacancies to establish a solid pattern. Monitoring potential employers’ social media feeds to see if they intend to post any opportunities or organize any digital recruitment sessions in the near future is another approach to keeping up with job vacancies. Also read: Landing your dream job after an online course: Tips and tricks Benefit from your alumni association You’re supposed to approach other individuals for assistance. Use your college’s alumni network to find out more about your field of work or a specific employer. Graduates can find contact info in the majority of universities’ online alumni databases. Several colleges have already established connections with alumni who are keen to support recent graduates getting jobs. Gather experiences Getting work experience is strongly advised, despite rarely being discussed. Start small and within your means; internship programs and virtual seminars both count. These accomplishments are more than just resume padding. They demonstrate that although you haven’t yet fully grasped your skills, you are nonetheless making progress. Seminars and internships offer expertise that is occasionally unavailable on campuses. Join as many professional groups as you can to build a skill bank for yourself. Stay up-to-date on industry news Keep up with developments in your industry even when you don’t already have a job. You may learn about employment patterns, thriving businesses, and struggling businesses by reading the news. You should follow these basic steps to stay up to date on industry news: Read business journals and industry publications. Join professional communities on social media. Follow businesses’ and industry influencers’ social media posts. Check out: Ways to improve your interview skills – How placement training helps Seek a mentor in your industry According to statistics, 85% of employment is filled through networking, so finding a mentor is a smart method to get started. You can meet a variety of people through industry-related groups (whether they be on social media or in person), many of whom are well entrenched in your preferred industry. If you come across an individual who you believe could provide wise counsel, get in touch with them and ask to schedule a quick meeting. You might inquire about the best ways to break into the field or get advice on how to pick up experience. Organize your social media Leverage the power of social media. Initially, begin with your LinkedIn profile. You can still highlight your qualifications and certificates, extracurriculars, talents and hobbies, and volunteer work, even if you lack any experience in the field of your chosen profession. Incorporate relevant search terms into your public LinkedIn profile. Make sure your profile appears in hiring managers’ and recruiters’ search queries when they’re looking for applicants with particular talents. Create job-specific resumes Today, many businesses screen resumes for keywords employing applicant tracking systems. If your resume lacks the proper keywords, your application can be rejected right away. Make changes to your resume to reflect the terminology used in the job advertisement to avoid that from occurring. Make sure that any hard skills listed in the job description—for example, JavaScript or Python for programming positions—appear clearly on your resume. Make yourself interview-ready It goes without saying that you must succeed in the interview if you want to land a job after graduation. Check out the company’s newsroom and social media pages for the most updated news. Study their rivals and remain up to date on business news to stay updated. You want to go into an interview well-prepared and professionally attired because you might just get one shot to impress the recruiters. Don’t worry if your initial job isn’t your dream role; first jobs aren’t always ideal. Most likely, you’ll pick up a lot of useful abilities that will enable you to transition to something else once you get some industry experience. Also read: Commonly asked interview questions and how to answer them Wrapping up There isn’t a secret formula that will outline exactly how to land a job after graduation. Although it might at times initially be a bit difficult for recent grads to land an ideal first job, opportunity eventually knocks on their door. Recent grads should thoroughly follow the tips and advice mentioned above to prepare for and land their first job. Finding your ideal first job might take some time, but being prepared and persistent will pay off. So, take a seat, keep the aforementioned advice in your mind, and relish the upcoming voyage. Placement assistance helps students to set aside your fears and prepare for the interviews. It is the reason why students always prefer to join colleges that offer placement training. Recognizing this very fact, even renowned online degree providers such as Manipal University Jaipur (MUJ) is offering placement assistance to students through their online platform, Online Manipal, to ensure that the learners become job ready.
What are the 10 commonly made mistakes in interviews? You have done all the hard work of earning a degree, securing a good grade, building a compelling resume, and applying for a job. Now the only crucial thing that stands between you and the job you desired is the interview. By now, you might be aware of how to prepare for an interview, what are the prospective questions you’ll be asked, what documents you need to carry, etc., but there are certain things that you should avoid in your interview to make a strong impression on the recruiter. In this article, we’ll discuss some of the critical mistakes that you should avoid in interviews. Common mistakes job-seekers must avoid during their interviews Not researching the company beforehand: It is very important to have a good understanding of the company’s mission, values, and recent developments before an interview. The candidate must know the basic information like who is the founder of the company. Who is the current CEO? Where is the company’s headquarters? What is the current employee count? This will help you tailor your responses to align with the company’s needs and show that you are genuinely interested in working there. Additionally, researching the interviewer’s background and experience will help you tailor your approach to the conversation. Failing to demonstrate your accomplishments effectively: It is important to clearly communicate your qualifications and how they align with the company’s needs. Make sure to highlight your relevant skills and experience and to provide specific examples to back them up. Additionally, be sure to communicate how you can contribute to the company’s success and help it achieve its goals. Also read: The different types of interviews & how to handle them Not being punctual: Being late for an interview can make a bad first impression and can show a lack of interest or respect for the company and the interviewer. Plan your route in advance and allow extra time for traffic or other unforeseen delays. Even if it’s a virtual interview, joining on time is must. Sometimes, when you join an online interview meet, you notice that the other members have turned off their video and you quickly do the same. This is a bad practice, as it leaves a bad impression on the interview panel. As soon as you join the call, you must greet everyone in the meeting and then gently turn off the video if it’s not required. Appearing unprofessional or unkempt: First impressions are crucial, and the way you present yourself can make or break an interview. Let it be a virtual interview or an in-person interview, you must dress up and groom yourself appropriately. Avoid wearing too much cologne or perfume, and make sure that your clothes are clean and pressed. Not thinking before responding to questions: Another common mistake that candidates make is answering the questions quickly without giving it proper thought. You should always take a few seconds to understand the question, its context and then give an answer. If you need more clarity on the question, you can request for the same. Not asking questions or showing interest in the company: Asking questions and showing interest in the company can demonstrate that you are genuinely interested in working there. Make sure to ask questions about the company’s mission, values, and recent developments, as well as about the role you are applying for. Additionally, make sure to show your enthusiasm for the company’s products or services. Check out: Commonly asked interview questions and how to answer them Inappropriate body language and attitude: Nonverbal communication such as eye contact, posture, and facial expressions can have a big impact on how you are perceived. You must control your anxiety or nervousness and have a calm and composed body language. You are under observation every moment during the interview. Appearing arrogant or entitled can make you appear difficult to work with and can turn off potential employers. Avoid boasting about your qualifications or accomplishments and making demands about pay or benefits. Instead, be humble and show that you are willing to work hard to earn a spot on the team. Not having extra copies of resume and other documents: Amidst the process of preparing for an interview, you may lose or forget some of the important documents like a resume. So, it’s recommended that you carry extra copies of every important document. Also, whether it’s an in-person interview or a virtual interview, it’s a good practice to keep the resume ready for presentation or reference within least time. Speaking negatively about past employers: Speaking negatively about past employers or colleagues can make you appear unprofessional and difficult to work with. Instead, focus on the positive aspects of your past experiences and how they have prepared you for the role you are applying for. Falsifying information on the resume: You must not use inaccurate information on your resume because it shows you’re dishonest and will hurt your career. Using accurate information will make you answer the interview questions more confidently. Focusing on how to present the information on your CV so that it adds value to the organization you’re applying to might be helpful. Also read: The role of placement support services in bridging the job readiness gap Online Manipal – Your destination for top-quality online education Getting a job in today’s highly competitive corporate world is not easy. Besides having strong academic credentials, you must be well prepared before attending an interview. Additionally, you must avoid the above-mentioned mistakes as it helps to leave a good impression on the recruiter. Online Manipal offers placement training for all students who have successfully completed their online programs to make them job ready. Enroll for an UGC-entitled online UG or PG degree from Manipal University Jaipur (MUJ) and pave way for a successful career.
What can I do with an MBA in Pharmaceutical Management? Opportunities after an MBA in Pharma Management are innumerable if you have the necessary innovation and strategy skills. The worldwide pharmaceutical market is anticipated to grow at a CAGR of 9.5% and reach $1,635.128 billion in 2026. Therefore, obtaining an MBA in Pharmaceutical Administration is a sensible choice for those who want to combine their passion for the pharmaceutical industry with excellent business-related skills. The study of health and chemical sciences, management, and marketing tactics are combined in the MBA in Pharmaceutical Management. Various technical aspects are covered in the courses, such as managerial and marketing skills and strategies, pharmaceutical production management, pharmaceutical marketing, brand management, finance, and economics. Let’s explore pharma industry roles for MBA graduates. Pharmaceutical Industry – Overview According to a recent analysis by EY and FICCI, the Indian pharmaceutical market is expected to increase and reach USD 130 billion by the end of 2030. Innovative patient therapies and scientific research and development will drive this growth. The pharmaceutical sector environment has undergone a paradigm shift due to the COVID-19 pandemic, with the government and industry’s cooperation being seen more favorably than ever. The industry has consistently committed to meeting the nation’s healthcare demands and expanding its global presence. Core Skills and Knowledge Acquired in Pharmaceutical Management The MBA program syllabus includes homework assignments, tests, and presentations. In some universities, completing any relevant internship while enrolled in the course is required. MBA Pharmaceutical SubjectsTopics CoveredPharmacoepidemiologyDescriptive Epidemiology, Epidemiological Measuring Techniques, Designs and Analyses of Epidemiological Studies, etc.Pharmaceutical Product and Brand ManagementNew Product Development, Product Mix, Product Lifecycle, Product Planning and Pricing Strategies, Pharma Product Branding, etc.International Marketing in the Pharma Industry Basics of International Pharmaceutical Marketing, International Marketing Environment, etc. Financial Management and BudgetingTime Value of Money, Working Capital Management, Investment Decision-Making, Introduction to Finance and Corporate Finance, etc.Strategic Planning and ManagementFundamentals of Strategy, Conceptual Evolution of Strategy, Strategy Analysis and Its Importance, etc. Career Paths for MBA Graduates in Pharmaceutical Management Pharmaceutical Marketing and Sales Pharmaceutical sales agents educate doctors, hospitals, and drugstore chains about new and current medications to increase sales. Their responsibilities include: Evaluating customer requirements and presenting appropriate promotional products Interacting with and convincing selected doctors to recommend certain products Delivering product samples and providing product information Healthcare Consulting Healthcare consultants offer organizations a complete guidance on everything from infrastructure to profit. A healthcare consultant may have the following duties: Determining areas for improvement Proposing solutions for challenging issues Analyzing market trends to increase organizational efficiency, cut expenses, and boost revenue Market Research and Analytics Surveying consumer preferences and statistical data is the responsibility of a market research analyst to assist consumers in making decisions about product designs, prices, and promotions. They usually: Collect and evaluate statistical data using both contemporary and historical methodologies. Interpret data, create reports, and offer advice. Maintain awareness of market trends and third-party research to advise pharma companies in making research-backed decisions. Regulatory Affairs (RA) Regulatory affairs is a crucial department in the pharmaceutical sector that ensures that pharmaceutical goods are developed, manufactured, and distributed per laws and regulations. The responsibilities include: Creating and putting into practice regulatory strategies for creating and introducing new products. Ensuring adherence to national and international regulations regarding product creation, production, labeling, and marketing. Preparing and submitting regulatory paperwork, including post-approval filings, clinical study applications, and marketing authorization applications. Leadership and Management Roles Pharma industry leadership & management roles for MBA graduates are as follows: General Management A pharmacy’s general manager is responsible for: Overseeing, coordinating, and supervising the company’s everyday operations and activities Creating and implementing marketing plans, such as ad campaigns and sales promotions Making strategic decisions and policies to achieve goals Operations Management Operations managers are the experts behind successful daily tasks. They manage teams and resources, optimize processes, and promote efficiency. They: Oversee pharmacy technicians and other employees to ensure smooth operations. Find ways to increase profitability and analyze financial data. To ensure reliable, high-quality output, undertake quality checks and monitor production KPIs. Project Management A pharmaceutical project manager manages projects involving technical and support aspects of a clinical trial. They organize teams, delegate duties, and set deadlines for all project stages from beginning to end. Managing important tasks, parties, and employees, including biochemical engineers, scientists, and consultants in the medical field. Establishing and maintaining drug trial schedules. Finding the best team members for the project and sticking to deadlines. Entrepreneurial opportunities in the pharmaceutical industry There are plenty of career options with an MBA in Pharmaceutical Management. Manipal Academy of Higher Education highlights the numerous business prospects directly related to the pharmaceutical industry. Thus, if you are looking to initiate your pharma startups, here are the tips you must follow: Know the industry. Look into registration and licensing. Create a business plan. Find funding sources. Work with a pharmaceutical consultant. Challenges and rewards of entrepreneurship: ChallengesRewardsMarket RiskPersonal GrowthFinancial RiskHigh-Paying JobsTechnological RiskCompany ControlCompetitive RiskCareer Fulfillment Opportunities in Global Markets The following tips are useful for navigating cultural differences and international business strategies while pursuing pharma management MBA career paths: Research the new culture. Embrace cross-culture communication. Build cultural sensitivity. Build trust through relationships. Salary and Job Outlook The salary range for recent graduates of this program is between INR 3,00,000 and 10,00,000. International pharmaceutical giants like Johnson & Johnson are always hiring aspirational MBA graduates. The BioNTech Covid vaccine’s developers and leading pharmaceutical company, Pfizer, also provide many opportunities. The salary also depends on the location, job profile, and more. Networking in Pharmaceutical Industry By successfully growing your network, you can actively look for more professional development opportunities to gain fresh knowledge and skills in your field. Some of the Key pharmaceutical management associations which you should network with are Biotechnology Industry Organization, All India Small Scale Pharmaceutical Manufacturers Association, and more. Networking will help to discover new trends, exchange ideas, and find fresh opportunities . Why must you choose MBA Pharmaceutical with MAHE? An MBA in pharmaceutical management is greatly valued for professional and personal development. There is no better place to start your career if you want to work in the pharmaceutical sector than with an online MBA in Pharmaceutical Management from MAHE. It provides an unmatched online learning environment with the same high standard of instruction as a physical campus. Online MBA students at MAHE benefit from the combined expertise of eminent academic members and industry experts. Conclusion For MBA graduates, the online mba in pharmaceutical industry offers a wide range of fascinating prospects. A job in pharmaceuticals as a development manager, financial advisor, or director of regulatory affairs is made possible by pursuing an online MBA course. Pharma firms require graduates who can bridge the gap between scientific and medical knowledge and have business and managerial abilities to assist companies in supporting market-leading pharmaceutical goods.
Hear from our learners: How Online Manipal has trained them to face placements Placement interview is an important life event in the life of every graduate. Employers today expect more than just a strong academic background from graduates. Apart from the technical skills required for a job role, graduates must possess soft skills and other workplace skills to survive in the competitive job markets. Recruiters prefer hiring candidates with technical skills and personal attributes to be able to perform well on the job. This is often referred to as industry readiness. Industry readiness means having the right skillset to become job ready. Industry readiness not only improves the employability quotient of a candidate, but also helps one stay productive in current industries. What do students learn through Online Manipal’s Industry readiness sessions? Learners pursuing their online degrees from top universities through Online Manipal are well trained and prepared to appear for their placement interviews. Online Manipal’s placement cell aims to uplift the employability quotient of learners interested in finding career opportunities after the completion of their programs. We take special effort in examining the initial and preliminary skills that are needed for every job seeker to be successful while attending interviews. We impart the required training so that learners perform well in their interviews and become job ready. Right from the beginning of the pre-final semester, a series of webinars are hosted by experts to help students acquire the right training and knowledge to appear for placement interviews. From business communication to time management, interpersonal skills to cultural fluency, we help learners hone skills that help them interact effectively and thrive at the workplace. The following skillsets and training sessions held for learners. Communication Self-development & confidence building Critical thinking & problem-solving Leasersip Professionalism Teamwork & collaboration Cultural fluency Technology All these aspects are important to keep in mind while attending placement interviews. Possessing these skills helps build confidence in the recruiter to hire a candidate. It helps the candidate demand a higher pay scale and gives a competitive edge over other candidates. Also read: The impact of placement training on employability skills See what the learners have to say about Online Manipal’s industry readiness sessions Hear from our learners who have benefitted from Online Manipal’s industry readiness webinars and are confident of acing their placement interviews. Sandeep Raj, online MCA “The industry-readiness webinars conducted by Online Manipal were relevant for today’s market trends. The subject matter experts who delivered the webinars were experienced professionals and gave us daily insights into the key areas we must focus on.” Ningappa Nayak, online MBA “Online Manipal has taken special effort in preparing learners ahead of the placement drive. From resume building, interview skills and group discussion skills, they have played a key role in guiding students and preparing them for interviews. The webinars held by industry experts were knowledgeable and insightful.” Shreya Thomas, online MBA “I attended the industry-readiness webinars conducted by Online Manipal and I’m now confident about appearing for placements. The sessions focused on building an effective LinkedIn profile and optimizing my resume. I also learnt a few digital marketing skills and the webinars kept me updated on industry trends.” Jyothi Jithesh Kumar, online MBA “The webinars were extremely useful in preparing for placements. Knowledge wise, we got to learn several skills and it gave us an opportunity to analyze market trends through diverse perspectives. The experts who delivered the sessions were knowledgeable. Online Manipal also gave us an opportunity for peer discussions, that helped us a lot.” Bhaskar Bhate, online MBA “The webinars helped me acquire important skills required to become a future-ready professional. From communication skills, time management skills and interpersonal skills, the sessions were very insightful. The experts briefed us about the essential qualities of a professional- like emotional intelligence and positive behavior. Overall, they have helped me prepare well for my placement interview.” Check out: From virtual classrooms to real-world success: Landing a job with your online degree Online Manipal also organizes virtual placement drives to connect and showcase the job-ready learners to reputed organizations and help them secure jobs of their liking.
Career path in Data Science Today’s world is constantly evolving with cutting-edge technology, and the analytics sector is witnessing a sharp increase in demand for highly-skilled professionals who can turn these emerging technologies into actionable insights from big data. Large enterprises and organisations are constantly looking for experts with a data science career path who can understand both the business world and the tech world. This paves the way for talented youth worldwide to build successful careers in data science. With numerous openings spanning across sectors, data science jobs are Glassdoor’s number 3 best jobs in the USA. Who is a data scientist? A data scientist represents a broad position from analysts to data visualisers and business intelligence experts. Considered a mix of mathematicians, trend-spotters, and computer scientists, data scientists have various roles and responsibilities. Using big data methodologies and creating a statistical network for mitigating risk and fraud. Delivering relevant products at the right time so companies can develop new products to meet their customers’ needs. Mining and extracting usable data from valuable data sources. Planning, implementing and assessing high-level statistical models for various problems, including sampling, classification, clustering, pattern analysis, projections, and many more. Machine learning tools and advancements are used to select features and create and optimise classifiers. Designing innovative strategies to solve difficult business problems and understand consumer trends. Preprocessing and analysing complex datasets to tease out insights for clearly presenting results. Performing data visualisation and mining to propose solutions and strategies to tackle business challenges. Integrating software programming and statistics for processing, cleansing, and validating the integrity of data to be used for analysis. Collaborating with superior data scientists to communicate obstacles and enhance business performance and decision-making. ALSO READ: Why you should become a data scientist Career prospects for data scientists The booming domain among the top 20 skills in-demand in today’s workforce is data science. Data science career growth is rising with more demand for data analysts and data scientists. Large companies and organisations had to move their operations across digital platforms during the pandemic. This spanned numerous openings for data science in e-commerce. As one of the industry’s most lucrative jobs, companies are looking for skilled talent and expertise in programming skills, statistics, machine learning, data wrangling, and data visualisation. If you want to know how to start learning data science, start from knowing the basic roles and responsibilities. The various roles in data science include- Empowering management in decision making Acting as a trusted advisor and strategic partner to the organisation’s upper management, a data scientist has to ensure that the working staff maximises their analytics capabilities. A data scientist can influence and improve the process of decision-making by communicating and demonstrating the ideals through measuring, tracking, and recording performance metrics and other necessary information. Developing data collection procedures One major role in the data science career path is to examine and explore the organisation’s data to recommend certain actions that can help to improve the institution’s performance, better engage customers, and ultimately increase profitability. Identifying opportunities Driven by a mindset to continuously and constantly improve the value derived from the organisation’s data, a data scientist questions existing processes and the organisation’s current analytics system for developing additional methods and analytical algorithms. Adopting best practices for challenging the staff A data scientist must ensure that the working staff is familiar and well-versed with the organisation’s analytics product. By demonstrating the effective use of the system to extract insights and drive action, they prepare the staff to understand product capabilities and address key business challenges. Diverse roles for a data science professional Candidates aspiring for a career path in data science can choose to be in one of the major positions: data scientist, data analyst, or data engineer. They range from entry-level interns to top-level executives in their respective positions. How to start a career in data science? 1. Data scientist Junior data scientist Candidates with a proper maths background and desirable skills in programming can start as entry-level interns as a junior data scientist. They are involved in data extraction and collection processes. Associate data scientist After completing a minimum of one year’s experience working with large databases as a junior data scientist, one gets promoted to an associate data scientist. They are involved in data mining and visualisation. Senior data scientist Employees with five years of experience in advanced machine learning and AI are usually considered senior data scientists. They need to work in statistical models and be involved in decision-making. Lead data scientist With 5+ years of experience and expertise in handling data, one can get promoted to a lead data scientist position. They act as mentors to junior and senior levels and involve collaborative activities and team management. Head of data science Employers with 10+ years of experience in data handling are responsible for running the company by hiring the right candidates, establishing high standards, and achieving worthwhile goals. 2. Data analyst Junior data analyst The most basic level or entry-level role in the data science career path in India is a data analyst. Generally working in teams supervised by senior analysts or consultants, data analysts are responsible for- Collecting data from safe, reliable, and accurate sources followed by recording and storing the data in existing databases. Cleaning the required data for interpretation, analysis, or decision-making through different tasks, such as standardisation, de-duping, and identifying missing values. Preparing reports after conducting basic analysis and noting the results using MS Excel and Power Bi tools. Serving as an internal resource for key managers in all service operations. Associate data analyst After a minimum of one year of experience working with large databases as a junior data analyst, one gets promoted to an associate data analyst role. They are responsible for developing VBA applications, aiding business process automation and streamlining, and helping with data validation and sanitisation for various blockchain models. Senior data analyst Employees with 5 years of experience in trend forecasting, modelling, report creation, and knowledge of SQL and basic programming languages are usually considered senior data analysts. They involve building analysis, data visualisations, and multi-functional reporting that provides critical support to the operations and decision-making of the organisation through experimentation. Lead data analyst With 5+ years of experience and expertise in handling data analysis software, one can get promoted to a lead data analyst position. The role involves conducting data analysis to identify patterns and meaningful insights to make recommendations for improvement, as well as providing support to other team members by coordinating, researching, and compiling data. Head of data science Candidates with 10+ years of experience in scripting languages and rapid prototyping skills in programming such as SQL, Python, Perl, Java, VB, etc., are considered for the position of head of data science. YOU MAY ALSO LIKE: How to become a data analyst 3. Data engineer Junior data engineer Candidates from a maths or computer science background with desirable skills in programming and working with datasets start as entry-level interns as a junior data engineer. They are involved in building database systems, fixing bugs, and creating interfaces. Associate data engineer After completing a minimum of one year of experience working with large databases as a junior data engineer, one gets promoted to an associate data engineer position. The role involves data extraction, coding, frameworks, and preparing ETL processes. Senior data engineer Employees with five years of experience in advanced areas of algorithms and data structures such as Java, Python, and SQL are usually considered senior data engineers. They need to work in data warehousing and ETL tools. Lead data engineer With 5+ years of experience and expertise in handling data, one can get promoted to a lead data engineer position. They act as mentors to junior and senior levels and are involved in collaborative activities and team management. Head of data science Employees with 10+ years of experience in data handling are responsible for running the company by hiring the right candidates, establishing high standards, and achieving worthwhile goals. READ MORE: Difference between a data scientist and a data engineer How can I start a career in data science? MAHE is one of India’s leading education providers to facilitate a data science career path. MAHE’s Master of Science programme at Online Manipal is the perfect blend of machine learning, big data analytics, and statistics for candidates aspiring to build a distinctive career in data science. You can gain experience in various sectors such as predictive modelling, machine learning application, developing strategic and tactical recommendations, and solving problems with real-world data. Fees structure The M.Sc. programme consists of four semesters with suitable fee payment of Rs.65,000 per semester and a total of Rs. 2,60,000 for two years. Eligibility criteria The eligibility criteria differs for national and international students – Indian students Graduates from a background in statistics, mathematics or computer science with a minimum of 2 years from universities recognised by the Association of Indian Universities (AIU) along with a minimum of 50% of marks or equivalent grade, are eligible to enrol. International students Students holding NRI and PIO status, who are residing outside India are considered international students. Graduates from a background in statistics, mathematics or computer science with a minimum of 2 years from universities recognised by the Association of Indian Universities (AIU) along with a minimum of 50% of marks or equivalent grade are eligible to enrol. Subjects covered Semester 1– Computational mathematics– Probability and Probability Distribution– Programming with R and Python– Statistical Inference– Database ManagementSemester 2– Linear Regression Models – Categorical Data Analysis and Generalised Linear Models– Distributed Algorithms and Optimisation with Hadoop and Spark– Stochastic Processes– Design and Analysis of Experiments– Mini ProjectSemester 3– Longitudinal Data Analysis – Machine Learning methods– Deep Learning and Text Mining– Bayesian Statistical ModellingElective 1 (Choose one) – Health Technology Assessment– Image processing and analyticsElective 2 (Choose one)– Nonparametric and Nonlinear – Regression Models– Time Series AnalysisSemester 4– Programming in SAS for Analytics– Applied Data Analytics– Research Methodology– Capstone Project Conclusion The domain of data science is a rewarding career for aspirants. Every step of the role requires persistence, skill in mathematics and statistics with a combination of engineering activities. Every big company, from Apple and Microsoft to Oracle and Walmart, regularly looks for data science graduates. With an advanced degree offered by Online Manipal, you can attain your ultimate goal of becoming a data analyst or a data scientist.