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Social media strategies for online learners in job hunting

The contemporary professional landscape is inherently digital, and for online learners, the intersection of education and technology presents a unique opportunity to leverage social media for job hunting. This post delves into the intricacies of strategic social media use, providing a roadmap for online learners to maximize their online presence and, consequently, their job prospects.

Read More: Tips for recent graduates to land their first job

  • Crafting a compelling online persona

Crafting an irresistible online persona is akin to strategic self-branding for online learners, starting with the cornerstone of professional networking – LinkedIn. It transcends the conventional parameters of a resume, demanding meticulous attention to detail. This process involves the careful selection of a professional image that conveys competence, the crafting of a succinct yet impactful headline that encapsulates one’s professional identity, and the construction of a well-articulated summary that serves as a narrative window into one’s professional journey. 

This initiative is about curating a virtual identity that not only aligns seamlessly with one’s career goals but also positions the individual as a distinctive and compelling candidate in the competitive landscape of online job searches.

  • Networking unleashed: Prioritizing quality over quantity

The adage “It’s not what you know but who you know” holds significant weight in the digital realm. This refined approach entails joining industry-specific groups and actively participating in substantive discussions. The focal point is forging quality connections with professionals who contribute meaningfully to one’s professional trajectory, emphasizing substance over volume. 

This sophisticated networking strategy involves engaging in insightful conversations, sharing substantive insights, and positioning oneself as an esteemed contributor within the professional community. In the digital landscape, where the depth of connections often surpasses sheer quantity, this approach not only fortifies one’s professional network but also positions the individual as an influential and respected member within their industry.

Also Read: Importance of networking in career development

  • Content creation: A showcase of expertise

Position yourself as a thought leader by creating and sharing content that reflects your expertise. This involves the creation and dissemination of thought-provoking articles or blog posts that showcase one’s expertise. Beyond a mere display of knowledge, this process serves as a dynamic portfolio, highlighting insights, industry trends, and problem-solving capabilities. A commitment to consistent content creation not only establishes the online learner as a thought leader but also amplifies their visibility within professional circles. 

In the digital realm, where relevance is synonymous with influence, this strategic approach to content creation transforms the individual from a consumer of information to a discerning contributor, shaping the narrative of their professional presentation.

  • Twitter: Real-time updates and thought leadership

Twitter assumes a pivotal role for online learners, evolving beyond a mere microblogging platform into a dynamic conduit for real-time updates and thought leadership. This strategic engagement involves following industry leaders, companies of interest, and relevant hashtags to maintain a pulse on evolving trends. 

The online learner transforms into a thought leader by actively participating in discussions, offering insightful commentary, and sharing valuable content. In the sphere of 280 characters, strategic tweets not only convey immediate updates but showcase a profound understanding of industry nuances. 

This synthesis of real-time engagement and thoughtful commentary positions the online learner not just as an information consumer but as an influential participant, establishing a prominent foothold in the ever-evolving discourse of professional thought leadership.

  • Building a professional brand on Instagram

While Instagram is often associated with personal content, it can be strategically harnessed for professional purposes. Create a dedicated professional account to highlight your accomplishments, abilities, and the behind-the-scenes facets of your career. Engaging images with well-written captions creates a storyline that is consistent with the intended brand image. 

The reach of online learners is further fuelled by the purposeful interaction with professional accounts and the use of industry-relevant hashtags. In this visually driven landscape, Instagram transforms into a dynamic canvas for constructing a distinctive and influential professional brand.

  • Researching companies and recruiters

Conducting meticulous research on companies and recruiters becomes a cornerstone in the strategic toolkit of online learners venturing into the digital job market. Social media serves as an invaluable resource for delving beyond surface-level information. Following companies provide a real-time lens into their ethos and operations while connecting with recruiters establishes a proactive and personalized channel. 

Engaging with recruiters through thoughtful interactions and understanding their professional inclinations adds a layer of strategic depth to this process. This not only signifies genuine interest but positions the online learner as a perceptive candidate who comprehensively comprehends the nuances of their target professional landscape. This research-oriented approach transforms a traditional job search into an informed and tailored pursuit of career opportunities.

  • Virtual events and webinars: Participation as a catalyst

Participation in virtual events and webinars unfolds as a strategic catalyst for online learners navigating the professional landscape. Beyond mere attendance, active engagement becomes paramount—posing insightful questions, sharing perspectives, and fostering connections with speakers and peers. This dynamic involvement transforms these digital gatherings into forums for not only expanding industry knowledge but also showcasing the online learner as an active and insightful contributor. 

The virtual stage becomes a platform where proactive participation not only fuels personal growth but positions the online learner as a discerning and engaged professional. In an era where virtual interactions shape professional dynamics, strategic engagement in these events propels the online learner into the forefront of industry dialogues and fortifies their standing within the professional community.

  • Showcasing continuous learning: 

Spotlighting continuous learning through online courses becomes a linchpin for online learners navigating the intricacies of the job market. Platforms like LinkedIn transform into dynamic platforms where completed courses and certifications are prominently displayed, portraying a commitment to perpetual professional development. This deliberate presentation not only validates competencies but positions the online learner as a proactive and adaptive professional, ever ready to embrace evolving industry demands. 

By accentuating these achievements on professional platforms, the online learner cultivates a narrative of continuous improvement, signaling a dedication to staying ahead of the curve. This intentional display of ongoing learning becomes a potent differentiator, establishing the online learner as a candidate with a steadfast commitment to excellence and growth.

Also read: Landing your dream job after an online course: Tips and tricks

  • Alumni network

Many universities and online learning platforms maintain active alumni groups on social media. Join these groups to connect with fellow learners who have successfully transitioned into the workforce. Alumni networks often share job opportunities, industry insights, and valuable advice. Actively participating in discussions within these networks not only fosters a sense of shared history but also unveils a collective pool of knowledge and diverse experiences. 

Leveraging alumni connections transcends conventional networking; it becomes a nuanced strategy, where shared educational backgrounds become the cornerstone for forging meaningful professional alliances, fortifying the online learner’s support structure as they navigate the intricate pathways of career growth.


In conclusion, the strategic use of social media is not just a supplementary aspect of job hunting for online learners; it is a fundamental pillar of a successful job search strategy. By following the aforementioned points, you may position yourself not only as a candidate but as a professional with a compelling narrative and a digital footprint that speaks volumes about your capabilities. The digital landscape is not merely a tool for job hunting; it is a platform where you may showcase your skills, personality, and commitment to professional growth. 

By navigating this digital maze with authenticity and strategic intent, online learners can transform their social media presence from a passive profile to an active catalyst for career success. Elevating this journey, Online Manipal not only equips students with high-level skills through various online courses from popular Manipal universities  but also goes the extra mile by offering dedicated placement assistance, ensuring their seamless integration into the professional realm and propelling their careers to new heights. 

Common challenges faced by online students in job placements

The contemporary landscape of education is marked by the ubiquity of online learning, offering unprecedented accessibility. However, the transition from the virtual realm to the professional sphere presents nuanced challenges for online students seeking job placements. The virtual nature of their academic experiences necessitates a strategic approach to overcome hurdles such as the need to showcase practical skills and the persistent stereotypes associated with online education. 

This post delves into the intricacies of these challenges, providing insightful strategies to empower online learners in their pursuit of successful and fulfilling professional careers. As the boundaries between virtual and traditional education blur, understanding and addressing these challenges becomes imperative for online students seeking to carve out their niche in the dynamic and ever-evolving landscape of the job market.

Read More: Overcoming common placement challenges: Tips for success

  • Remote collaboration skills

Challenge: This challenge for online students revolves around the intricacies of effectively conveying their collaborative prowess in a predominantly virtual environment. Unlike traditional students who can showcase teamwork through in-person interactions, online learners must articulate their ability to collaborate seamlessly in remote settings. The challenge necessitates the demonstration of adaptability to remote team dynamics, effective contribution to group projects, and the ability to navigate challenges inherent to collaborative efforts conducted in the digital realm. 

Solution: Addressing this challenge involves strategically highlighting instances of successful participation in online group projects or collaborative endeavors on resumes. Proficiency in virtual communication tools becomes a tangible asset, demonstrating adaptability to remote team dynamics. Effectively narrated examples of overcoming challenges in virtual teamwork can substantiate claims of effective collaboration.

  • Demonstration of practical skills

Challenge: The challenge embedded in demonstrating practical skills for online students revolves around translating theoretical knowledge into tangible, applicable proficiencies. In contrast to traditional educational settings that provide hands-on experiences, online learners grapple with the complexity of showcasing practical expertise without the physical, experiential elements often found in labs or workshops. 

Solution: To mitigate this, students should seek supplementary experiences such as projects, internships, or volunteer work aligned with their field. Developing a comprehensive portfolio becomes crucial, serving as tangible evidence of practical expertise. This proactive approach transforms theoretical knowledge into actionable skills that resonate with prospective employers.

Check out: What do recruiters across industries look for in candidates?

  • Overcoming stereotypes about online education

Challenge: Overcoming stereotypes about online education presents the challenge of dispelling entrenched misconceptions that cast doubt on the credibility and effectiveness of virtual learning. Online students often confront prejudiced views regarding the rigor and value of their academic pursuits, facing an uphill battle against unfounded skepticism. This challenge requires a strategic effort to reshape perceptions surrounding online education. 

Solution: Confronting this challenge requires a strategic communication approach. Articulate the academic rigor of the online program, emphasizing any industry-specific certifications attained. Provide anecdotes that illustrate how the virtual learning experience has not only matched but exceeded the standards of traditional education, positioning online education as a rigorous and effective pathway.

  • Time management and self-discipline

Challenge: This challenge revolves around the necessity to establish and exhibit a heightened sense of organizational skills. In contrast to the structured routine of traditional classrooms, online learners find themselves navigating a diverse digital landscape, necessitating the autonomous management of their schedules. This challenge transcends the mere adherence to deadlines; it necessitates the construction of a robust framework of self-discipline, resisting the allure of procrastination, and maintaining sustained focus in an environment that requires self-directed learning. 

Solution: Demonstrating these skills involves showcasing a track record of meeting deadlines and excelling in independent work. Providing concrete examples of successfully balancing coursework with other commitments substantiates claims of robust organizational prowess. Articulating how these skills translate into efficiency and productivity in a professional setting enhances the appeal of online students to potential employers.

  • Limited access to career services

Challenge: The challenge of limited access to career services for online students underscores the potential discrepancy in support compared to their on-campus counterparts. While traditional students benefit from easily accessible career counseling, resume workshops, and mock interviews, online learners may encounter barriers in accessing these pivotal services. This barrier involves navigating the digital landscape to find virtual career resources, potentially missing the personalized guidance and tailored assistance often available in on-campus settings. 

Solution: To navigate this limitation, online students should proactively explore and utilize the digital career resources provided by their educational institution. Engaging in virtual career counseling sessions, participating in online resume workshops, and leveraging mock interviews contribute to the refinement of job-seeking skills, compensating for the absence of on-campus services.

Solution: Effectively navigating time zone challenges requires effective communication, flexibility, and competence in collaborating across different regions. Illustrate experiences of successfully working with individuals from diverse geographical locations, emphasizing the ability to seamlessly integrate into a global professional landscape. This adaptability becomes a valuable asset in a world where cross-border collaboration is increasingly prevalent.

  • Overcoming technology challenges

Challenge: This challenge revolves around the convoluted nature of steering potential disruptions within the digital realm. In the realm of online education, technology is the cornerstone for communication, coursework, and assessments. The challenge emerges from the vulnerability to technical glitches, ranging from connectivity issues to software malfunctions during virtual engagements. These problems can impede the seamless execution of academic and professional activities. 

Solution: Mitigating these risks involves meticulous preparation. Rigorously testing of equipment and internet connectivity well in advance of virtual interviews ensures a smooth experience. Developing contingency plans to address potential technical difficulties showcases resilience and problem-solving capabilities. Proactive communication with employers about technical preparations demonstrates a commitment to professionalism and a proactive approach to potential challenges.

Conclusion: Navigating success in the virtual classroom and beyond

In navigating the multifaceted challenges of job placements for online students, adopting proactive strategies and a commitment to continuous improvement becomes paramount. Embracing the evolving landscape of education and the workforce, online students confidently traverse the path from virtual classrooms to fulfilling professional careers. 

Online Manipal plays a crucial role, offering vital placement assistance to help online students build fulfilling careers. By bridging the gap between virtual education and real-world opportunities, it contributes significantly to reshaping the narrative of success for online learners in the dynamic professional sphere.

Read More: From student to professional: A guide to placement after an online course

How freshers without work experience can ace their interviews

The transition from academic life to the professional realm can be an exhilarating yet daunting journey for freshers, particularly those who lack the advantage of work experience. Interviews, as the gateway to coveted job opportunities, often pose a formidable challenge. However, with a disciplined and calculated approach, even freshers without work experience can navigate this significant phase of their careers with confidence and emerge as strong candidates for various roles. 

This post delves deeply into the strategies and insights that freshers can employ to effectively navigate the interview process and secure placements.

Read More: How placement training can help you choose the right career path

Strategies for freshers to crack their job interviews

Self-evaluation is paramount

  • Pinpoint your strengths and weaknesses

Figure out your strengths and weaknesses in terms of hard and soft skills. It will be crucial to know what you can bring to the table in an interview. Take into account your academic history, any specialized coursework or projects, and personal traits like your capacity for teamwork or your aptitude for problem-solving and present these attributes in a compelling manner.

  • Research the company

One of the most common yet critical questions you’ll face is, “What do you know about our company?” Extensive research is paramount. Examine the foreground, goals, core principles, offerings, solutions, and any novel developments of the firm. This will demonstrate to the interviewer that you are not just well-prepared but also genuinely interested in the business, which can make a favorable first impression.

  • Practice common interview questions

Familiarize yourself with common interview questions, such as “Tell me about yourself,” “Why should we hire you,” and “Where do you see yourself in five years.” You might feel more composed and confident during interviews by creating and practicing well-structured responses.

Develop your story

  • Craft a compelling elevator pitch

Create a succinct and compelling elevator pitch. This brief introduction should encapsulate who you are, your key strengths, and your enthusiasm for the role. A well-crafted elevator pitch, around 30 seconds in length, can engage the interviewer from the outset.

  • Emphasize transferable skills

In the absence of specific work experience, highlight your transferable skills like the abilities you’ve learned via extracurricular activities, volunteer work, internships, or during your academic career. Particular focus should be placed on fostering skills like problem-solving, communication, adaptability, and collaboration since they’re invaluable in practically every industry.

  • Share relevant achievements

Don’t underestimate the significance of academic achievements, awards, or relevant projects. Any accomplishment that demonstrates your abilities and dedication is worth mentioning. These achievements can serve as tangible evidence of your potential to excel in a professional environment.

Also Read: Importance of career readiness in online education: How placement drives can help

Resume enhancement

  • Tailor your resume

Your resume is often your initial introduction to potential employers. Tailor it for each job application by emphasizing your skills and qualifications that align with the specific job description. Include relevant coursework, internships, and extracurricular activities that showcase your capabilities.

  • Use action verbs

When describing your experiences on your resume, use powerful action verbs to convey your achievements effectively. For instance, instead of saying, “Responsible for data entry,” opt for a more compelling phrase like, “Managed and executed data entry tasks with precision and accuracy.”

Networking and informational interviews

  • Leverage your network

Leverage your personal and professional network to explore potential job opportunities. Reach out to alumni, professors, family, and friends who can provide valuable insights and connections. Attend career fairs and networking events to broaden your horizons.

  • Attend informational interviews

Informational interviews can provide invaluable insights into a specific industry or company. Reach out to professionals in your desired field and request short conversations to learn about their experiences and gather advice. Demonstrating your proactive approach to career development can be quite impressive.

Read More: How to get your first job: A guide to placement training for freshers

Dress and grooming

  • Dress professionally

Your attire should align with the company’s dress code. When in doubt, it is usually better to be slightly overdressed than underdressed. A professional appearance conveys respect for the company and the interview process.

  • Grooming matters

Take meticulous care of personal grooming. Ensure that your hair, nails, and overall appearance are well-maintained. A neat and clean appearance conveys professionalism and attention to detail.

Body language and communication

  • Maintain eye contact

During the interview, maintaining consistent eye contact with the interviewer is crucial. It demonstrates your confidence and active engagement in the conversation. Sit up straight with both feet flat on the ground. Good posture conveys confidence and attentiveness.

  • Speak clearly and concisely

When answering questions, articulate your thoughts clearly and concisely. Steer clear of using unneeded phrases like “um” and “uh”, since they may be distracting for the interviewer.

Mock interviews

  • Attend mock interviews

Engage a friend, family member, or career counselor to conduct mock interviews with you. Practicing responses to common interview questions and receiving constructive feedback will help you refine your responses and boost your confidence.

  • Record yourself

Consider recording your mock interviews. Watching the recordings can provide valuable insights into areas for improvement in your body language, tone of voice, and overall presentation.

Prepare questions and send a thank-you email

  • Prepare questions

Following the interview, you will likely get a chance to ask the interviewer questions. Prepare thoughtful inquiries about the role, company culture, and growth opportunities. This demonstrates your genuine interest in the position.

  • Send a thank-you email

Within 24 hours of the interview, send a personalized thank-you email to the interviewer. Reiterate your interest in the role and convey your gratitude for being invited to interview.  This follow-up reinforces your professionalism and enthusiasm.

Also Read: Preparing for success: The key steps in placement training

Continuous learning and adaptation

A new hire’s path in the workforce is not always easy to follow. It might entail several interviews, some of which may not yield the intended results. It is imperative, therefore, to regard these experiences as worthwhile chances for learning.

  • Seek feedback

After interviews, it’s a good practice to request feedback, especially if you didn’t secure the job. Constructive criticism may aid you in identifying areas for improvement, such as refining your interview responses, enhancing your skills, or modifying your approach to the job search.

  • Upskill yourself

Consider investing time in further developing your skill set. This could involve taking additional courses, and certifications, or acquiring new skills that are in demand within your chosen field. Employers often appreciate candidates who are committed to continuous learning and self-improvement.

  • Adapt your strategy

As you progress through the interview process and gather feedback, be ready to adapt your strategy. Adjust your approach to interviews, your resume, and your job search tactics based on what you’ve learned. This adaptability is a sign of maturity and growth.

Online Manipal prepares freshers for jobs with placement assistance services

Students enrolled in various online programs on Online Manipal get placement assistance services that include resume building, interview preparation, industry-readiness sessions, and skill assessments. These comprehensive services allow learners to prepare for interviews confidently. The placement team also conducts virtual placement drives to connect job-ready learners to reputed organizations. 

Wrapping up

The journey toward success for freshers without work experience in the job market is undoubtedly challenging. The road may be arduous, but it is paved with invaluable lessons. You can get over these roadblocks provided you have a determined mindset, strong dedication toward improving yourself, and a well-thought-out plan. 

During your placement journey, accept all experiences—positive and negative—as a prospect for development to be well-prepared to grab the opportunities you want in the professional world.

Also read: Tips for landing your dream job after your online course

Most Popular Data Science Job Roles!

Data is at the heart of every business decision that seeks success and growth. Data science, on the other hand, is the door that takes businesses to desired success and growth. Over the past few years, data science has еxpandеd rapidly and is now a crucial componеnt of different industries. From healthcare to finance, data is helping every industry expand amid the extreme competition.

A large number of career opportunities in data scіеncе hаvе bееn generated by the growing rеliancе on data for dеcision-making. Data scientist, analyst, and engineer careers are just a few popular job roles in data science. Let’s explore the most prestigious and in-demand data science job roles in this guide. This guide also provides insights into their responsibilities, required abilities, market advantages, and potential salaries.

Also Read: Career Options after an MBA in Data Science

Data scientist is just one of the most recognized job roles that professionals know. However, data science is an extensive field that offers opportunities with different job roles. Here are some of the most trending data science job titles:

Popular Job Roles in Data ScienceAverage Salary (per annum)
Machine Learning Engineer₹12,00,000
Natural Language Processing (NLP) Scientist₹10,24,766
Quantitative Analyst₹19,41,577
Computer Vision Engineer₹8,79,113
Data Architect₹28,96,366
Data Ethicist₹14,00,000
Predictive Analytics Professional₹15,74875
Geospatial Data Scientist₹12,80,344
IoT Data Scientist₹2,87,442
Healthcare Data Analyst₹8,76,251
Note: All the numbers mentioned above are only indicative and may vary according to industry standards

01. Machine Learning Engineer

Machine Learning Engineers are vital members of the artificial intelligence field, tasked with designing and deploying intricate machine learning models and algorithms. To succeed in this popular job role in data science, one must possess exceptional programming abilities and a thorough understanding of machine learning frameworks. The expertise helps engineers successfully navigate the complexities of creating adaptive systems.

02. Natural Language Processing (NLP) Scientist

The contributions of NLP scientists are essential in the realm of linguistics. By creating cutting-edge algorithms that decode and analyze human language for applications such as chatbots, they are at the forefront of advancement in this field. Their mastery of NLP techniques, programming, and linguistic knowledge enables them to understand the nuances of language fully.

03. Quantitative Analyst

Quantitativе analysts play a critical rolе in thе financial sector bеcаusе they apply their analytical abilitiеs to analyze financial data and providе insightful recommendations for invеstmеnt strategies. With a solid background in financе, statistics, and mathеmatics, thеsе еxpеrts arе prepared to handlе the challenging world of financial analysis. Organizations greatly dеpеnd on thе skills of quantitativе analysts in today’s data-drivеn invеstmеnt environment to hеlp thеm make well-informed decisions.

Also Read: MBA Analytics & Data Science course syllabus

04. Computer Vision Engineer

Computer Vision Engineers possess a visionary mindset, as they are responsible for developing algorithms that enable machines to interpret visual information and make informed decisions. This necessitates proficiency in image processing, deep learning, and programming skills. These skills allow engineers to navigate the intricacies of visual data effectively. The role of Computer Vision Engineers cannot be overstated in a world where visual technologies play a critical role in facial recognition and medical imaging.

05. Data Architect

Data Architects are key players in the world of data as they are responsible for crafting and supervising data systems to ensure peak performance. Their expertise in database management, data modeling, and system architecture enables them to build robust data systems. The competitive edge of Data Architects lies in their proficiency in creating streamlined data management systems that are essential for organizations to achieve improved data availability and usability.

06. Data Ethicist

The importance of data Ethicists cannot be understated in maintaining ethical standards within the data science field. Their expertise in ethical principles and legal regulations allows them to navigate complex ethical considerations with finesse. As concerns surrounding data privacy and ethical use continue to grow, organizations recognize the crucial role that data ethicists play in building trust. It sets them apart in the market and greatly contributes to upholding ethical standards.

07. Predictive Analytics Professional

Predictive Analytics Professionals have a unique talent for anticipating upcoming patterns and behaviors by utilizing statistical algorithms within data science. These experts are highly skilled in statistical modeling and data mining and comprehensively understand business operations. With these professionals’ valuable insights, organizations can strategically plan and gain an edge in forecasting trends.

Also Read: How to start a career in Data Science with no coding experience?

08. Geospatial Data Scientist

Geospatial Data Scientists are vital players in the world of geographic data. Utilizing their proficiency in GIS tools, spatial analysis, and programming, they can extract valuable insights from location-based information. As urban planning, environmental monitoring, and logistics optimization become more prevalent, the value of Geospatial Data Scientists becomes increasingly evident. Their abilities are essential for effectively addressing spatial hurdles. 

09. IoT Data Scientist

In thе world of thе Internet of Things (IoT), it isn’t easy to еxtract important information from thе large amount of data generated by connеctеd dеvicеs. Howеvеr, data scientists arе skillеd in data strеaming, machinе lеarning, and IoT platforms, making thеm wеll-suitеd to handle thе complexities of IoT data. It positions them at the forefront of the expanding IoT landscape, providing them a competitive advantage and opening up future career prospects. 

10. Healthcare Data Analyst

Healthcare Data Analysts are essential invеstigators in thе fiеld of hеalthcarе, using data to improve patient outcomеs and makе opеrations morе еfficiеnt. Thеsе professionals are adept at navigating the complеxity of healthcare data bеcаusе thеy have a wеalth of knowlеdgе about healthcare systеms and possеss еxcеptional data analysis skills. Thе primary advantage of working as a hеalthcarе data analyst is having thе ability to use data to speed up processes and enhance patiеnt carе. 

Here is why doing an MSc in Data Science from MAHE is the best!

Manipal Academy of Higher Education (MAHE) offers an in-depth MSc in Data Science program. The extensive curriculum delves into essential subjects like machine learning, data analytics, and artificial intelligence while emphasizing practical application. Through collaborations with industry partners, MAHE also provides students with industry-relevant projects to gain hands-on experience.

The program is further enriched by the guidance and mentorship of MAHE’s esteemed faculty throughout the academic journey. Recognized globally, MAHE’s online MSc in Data Science opens doors to popular job roles in data science in both local and international markets.


For individuals looking for rewarding career opportunities in data science, the field has a ton of potential. Its increasing significance across industries has opened up many job opportunities, catering to diverse interests and skill sets. Whether your passion lies in machine learning, ethical considerations, or geographic data analysis, in-demand data science job roles will align perfectly with your interests. By immersing yourself in industries prioritizing data-driven decision-making, you can embark on a fulfilling journey toward making a tangible impact in the world.

Popular Master of Arts courses to pursue

Believe it or not, pursuing an MA degree program has always been high in demand. Some pursue it to specialize in a particular subject, while others want career growth through an MA degree, and some go for it due to their intense passion for learning. Do you fall into any of these categories of people who want to enroll in an online MA program? With so many popular MA degree courses available in subjects like English, Journalism, Political Science, Sociology, Psychology, Economics, and History, deciding which is best for you can be challenging. Career goals and personal interests play a significant role in making the right decision to pursue an MA degree course.

Read through this post and learn about the in-demand master of arts specializations and career scope after pursuing them from a top-notch university like Sikkim Manipal University (SMU).

Top MA degrees to pursue 

Choosing the right MA specialization can be daunting, but worry not, as we are here to enlighten you with all the popular MA degree programs so that you can make an informed decision in line with your career goals. 

The table below enlists the 7 top-rated MA courses and programs:

Master of Arts (MA) Course Key Career Prospects
MA in EnglishWriter, Publisher, Editor, HR Manager, Academic Researcher, and so on
MA in Political SciencePolicy Analyst, Academician, Diplomat, Political Journalist, etc.
MA in SociologySocial Worker, HR Specialist, Sociologist, Healthcare Analyst, and so on
MA in PsychologyClinical Psychologist, Child Psychologist, Counselor, and so on
MA in JournalismJournalist, PR Manager, Content Manager, Media Analyst, and so on
MA in EconomicsEconomist, Policy Analyst, Market Research Analyst, Financial Analyst, and so on
MA in HistoryHistorian, Archaeologist, Archivist, Documentary Filmmaker, and so on

MA in English 

Master of Arts (MA) in English is a 2-year post-graduation degree program that revolves around the study of literature and language. It is a popular course often chosen by those who wish to deepen their understanding of the English language and explore the diverse literary traditions. Pursuing an online MA in English from a top-rated university like Sikkim Manipal University helps a student hone critical thinking, communication, and writing skills. 

Scope of MA in English: Pursuing an MA in English opens a gateway to exciting career options based on sharp verbal and written skills. An MA in English graduate can fetch numerous career prospects as a Journalist, Writer, Editor, Translator, PR Manager, HR Manager, and so on. 

Have a look at the table below to understand the top 5 career opportunities open for MA in English graduates:

Job ProfileRole and Responsibility Approximate Salary
Content SpecialistCreating engaging content for organizations, books, and online platformsINR 6,70,995 per annum 
EditorEditing and proofreading written content INR 6.15 lakh per annum
JournalistTo cover news stories and events for newspapers and magazines INR 6,70,572 per annum
PR ManagerManaging communication between an organization and its audience through speeches and press releases INR 9.83 lakh per annum
Translator/ InterpreterTo translate and interpret in English using excellent communication skillsINR 5.4 lakh per annum

MA in Political Science

Master of Arts (MA) in Political Science is a 2-year postgraduate degree course focusing on teaching various facets of the political realm. Political theory, political economy, comparative politics, and international relations are among the main subjects covered in the online MA in Political Science program at esteemed universities like Sikkim Manipal University (SMU). The main objective of this course is to help students improve their analytical and critical research abilities.

Scope of MA in Political Science: Graduates with an MA in Political Science degree in hand can bag employment in a variety of fields, including law, international organizations, government and public administration, research, etc.

Have a look at the table below to understand the top 5 career prospects for an MA in Political Science graduate:

Job ProfileRole and ResponsibilityApproximate Salary 
Political ReporterCovering political events, developments, and elections for mediaINR 6 lakh – INR 7 lakh per annum
Political AnalystTo analyze political trends, developments, and policies and provide insights to media and political partiesINR 9.15 lakh per annum
DiplomatTo represent a country and negotiate agreements with other nationsINR 1,40,97,963 per annum
Public Affairs SpecialistManaging communication between the public and organization in a non-profit, government, or corporate settingINR 8,43,400 per annum
Political ConsultantResponsible for offering expertise for political campaignsINR 7 lakh per annum

MA in Sociology 

Master of Arts (MA) in Sociology is a 4-semester postgraduate program that focuses on teaching various facets of society and human behavior. The main course curriculum of an MA in Sociology covers the fundamentals of sociology and visual studies. An MA degree program helps enhance the social skills of an individual. After pursuing an online MA in Sociology degree course, a person can use the right social science tools to address various societal issues.

Scope of MA in Sociology: An online MA in Sociology graduate gets equipped with the knowledge to understand social theories and perspectives. After pursuing an MA in Sociology, a person can easily make a career as a researcher, consultant, sociologist, educator, policy analyst, and so on.

Have a look at the table below to understand 5 top career options after pursuing an MA in Sociology from a top university like Sikkim Manipal University:

Job ProfileRole and Responsibility Approximate Salary 
SociologistTo conduct research on social trends, issues, and behaviors for a better understanding of societyINR 4 lakh per annum
Policy AnalystResponsible for analyzing social policies and recommending them to NGOs and government agenciesINR 9,11,345 per annum
Social WorkerTo provide support and advocate for individuals and families facing social challengesINR 8 lakh per annum
Human  Resource SpecialistResponsible for applying sociological insights for better employee and organization relationshipINR 10 lakh – INR 12 lakh per annum
Healthcare AnalystTo analyze social factors that influence health outcomes of publicINR 4,80,807 per annum

MA in Psychology 

Master of Arts (MA) in Psychology is a 2-year postgraduate degree program that trains an individual in various fields of psychology. The core curriculum of MA Psychology includes topics such as psychological theories, research methods, statistical analysis, therapy techniques, and counseling methods. After pursuing an MA in Psychology program, a person can evaluate another person’s behavioral disorders and mental status. 

Scope of MA in Psychology: From clinical psychology, counseling psychology, health psychology, educational psychology, and forensic psychology to industrial organizational psychology, MA in Psychology graduates can make a career in different fields of psychology.

Have a look at the table below to understand the top 5 career prospects after an MA in Psychology degree:

Job ProfileRole and Responsibility Approximate Salary
Clinical Psychologist Responsible for providing therapy and counseling services to individualsINR 1,471,652 per annum
CounselorTo work in community centers, schools, and organizations to support individuals dealing with life challengesINR 5.1 lakh per annum
Child PsychologistTo focus on the psychological development and well-being of childrenINR 14,00,868 per annum 
Human Resource SpecialistResponsible for using psychological insights in hiring employees and training them INR 10 lakh – INR 12 lakh per annum
Forensic Psychologist To work with the criminal justice system and understand criminal behavior INR 593,218 per annum

MA in Journalism 

Wish to become successful in the media and journalism industries? Then, pursue a Master of Arts (MA) in Journalism, a 2-year postgraduate degree course designed for budding journalists. The main topics covered in the MA in Journalism curriculum are investigative journalism, digital journalism, multimedia journalism, media ethics, and news reporting. Students who pursue an MA in Journalism get the ability to manage editorial teams, make strategic decisions, and look after media companies.

Scope of MA in Journalism: An MA in Journalism graduate can easily adapt to evolving trends in media and communication. One can fetch exciting job opportunities in news media, digital media, online journalism, broadcast journalism, public relations, etc.

Have a look at the table below to figure out the top 5 career opportunities for an MA in Journalism graduate:

Job Profile
Role and Responsibility 
Approximate Salary 
JournalistTo cover news stories and events through newspaper, TV, radio, and online platformsINR 6,70,572 per annum
Media AnalystTo analyze media coverage, media trends, and audience engagementINR 450,000 per annum
Digital Content CreatorCreate engaging content for online platforms through social media managementINR 4 lakh per annum
Content ManagerEnsuring quality and consistent content production for an organizationINR 5 lakh – INR 11 lakh per annum
Public Relations SpecialistResponsible for managing an organization’s communication through press releases, media inquiries, and so onINR 9.83 lakh per annum

MA in Economics

A 2-year postgraduate degree program called the Master of Arts (MA) in Economics is chosen by students eager to comprehend economic theories and principles in great detail. Numerous facets of economics are covered in the curriculum, including international economics, macroeconomics, microeconomics, econometrics, and economic policy. An MA in Economics degree course is ideal if one wants to refine analytical and quantitative skills.

Scope of MA in Economics: An MA in Economics graduate can grab lucrative career opportunities in the leading banking, finance, corporate sector, government, and public domains.

Have a look at the table below to understand the top 5 job prospects after pursuing an MA in Economics:

Job ProfileRole and Responsibility Approximate Salary 
EconomistTo conduct research and analysis to understand economic trends useful for businesses and governmentsINR 11,71,394 per annum
Financial AnalystResponsible for assessing financial data, market conditions, and trends for informed investment decisionsINR 5.6 lakh per annum
Health EconomistResponsible for studying the economic aspects of healthcare systems and analyzing healthcare policies and costsINR 913,400 per annum
International Development SpecialistWorking for international organizations or NGOs in various economic development areasINR 15.7 lakh per annum
Market Research AnalystTo study market conditions and identify potential sales opportunities for a service or productINR 4 lakh per annum

MA in History 

Students interested in specializing in history can enroll in a two-year postgraduate program called the Master of Arts (MA) in History. Cultural, social, political, economic, and other historical subjects are among the primary subjects covered in the MA in History courses. The ability to analyze historical data and interpret historical events is refined in students who opt to pursue an MA in history. 

Scope of MA in History: An MA in History graduate can grab exciting job opportunities in archives, museums, public history, academia, publishing, editing, and government or public policy. 

Have a look at the table below to check the best 5 career options open for an MA in History graduate:

Job ProfileRole and Responsibility Approximate Salary 
HistorianResponsible for conducting research and understanding the pastINR 10 lakh per annum
Historical ConsultantTo offer expertise to filmmakers and authors to ensure historical accuracy INR 1,131,904 per annum
ArchaeologistResponsible for exploring and excavating historical sites to uncover artifactsINR 8 lakh – INR 10 lakh per annum
ArchivistTo organize historical documents and records for libraries and museumsINR 950,172 per annum
Documentary FilmmakerCreating documentaries using historical knowledge for the audience INR 4 lakh per annum


To sum up, career prospects with various master of arts degrees may vary depending on the subject you choose. No matter which online MA degree you decide to pursue, if pursued from a university like Sikkim Manipal University (SMU) through the Online Manipal platform, it will empower you to deepen your knowledge and contribute meaningfully to your chosen field. SMU offers UGC-entitled degree courses both online and offline so that you can choose according to your convenience. So, be a part of SMU’s robust alumni network by enrolling in an online MA course and specialize in your preferred stream with the help of expert faculty. 

Why should today’s IT professionals consider an MBA?

MBA is a business degree that places a strong emphasis on teaching business fundamentals and developing executives. The professionals find that an MBA gives them additional opportunities to grow in their careers and build strong leadership skills. Career enhancement with an MBA in IT is the first step for advancing into more senior leadership or managerial jobs.

The advantages of MBA for IT professionals are abundant. From an entrepreneurial mindset to business knowledge, IT executives can improve their understanding of how technology and business interact, increase their employability, and boost their income. Let’s explore the benefits of pursuing an MBA for IT experts in detail.

Bridging the gap between technology and business

Employers highly respect the combination of technical expertise and broad commercial understanding. Pursuing a bachelor’s degree in engineering guarantees the development of highly technical proficiency that helps in innovations and problem-solving. The IT industry’s evolving demands and MBA relevance make the MBA much more rewarding for IT professionals.

An MBA helps IT professionals master mathematical and technical skills with business and management understanding. With an MBA, IT professionals can make well-informed strategic business decisions and fully understand how such decisions will affect the economy and people.

Business skillsUnderstanding of finance, marketing, strategy, and operations
LeadershipDevelop decision-making, problem-solving, and communication, 
NetworkingNetwork with professionals, alumni, and recruiters
EntrepreneurshipBuild an entrepreneurial mindset and take calculated risks

Case study showcasing the impact of business-savvy IT leaders

Tim Cook: CEO of Apple, Tim Cook, is an extremely perceptive leader who understands the business and technology inside out. He devotes much time to innovation and business development. Cook not only developed new product lines and opened Apple retail shops in China, but he also assisted Apple in navigating through the transition following Jobs’ loss.

Also Read: What are the best MBAs for IT professionals?

Enhanced leadership and management skills

Leaders today require more than just technical proficiency to succeed. To become an organizational leader, one has to transform technical proficiency into business success, which calls for acquiring and developing abilities and competencies beyond technical know-how.

  • Learning strategic planning:  An effective leader must be able to plan, adapt, and solve difficulties to lead strategically. Strategically led leaders are approachable, self-assured, and compassionate. Employee engagement, organizational unity, or a sense of togetherness can all be enhanced by learning strategic planning, resulting in career enhancement with an MBA in IT.
  • Decision-making: Making decisions is an important quality managers must possess. Making wise judgments saves time, enables the best use of available resources, and guarantees that the business is headed for long-term success. One of the advantages of an MBA for IT professionals is that it teaches them to be good decision-makers.
  • Effective team management: Professional experience and administrative know-how are insufficient to manage a team. Effective managers employ a range of personality qualities and soft skills to foster rapport, enhance teamwork, and maximize individual strengths for group accomplishments. MBA after your IT helps to enhance your team management skills, ensuring effective IT career development through MBA programs.

Understanding business operations and strategy

If your company expands, you might need to collaborate with investors and business partners to bring new clients and consumers. These people frequently need to accept mistakes better. An MBA with an IT degree lets you organize your strategy and guarantee excellent business results.

  • Streamlining payroll administration, performance management, and employee onboarding is achieved by integrating HR data from numerous platforms, including payroll, time tracking, and staff management.
  • By integrating data throughout the supply chain, companies may monitor inventory, shipments, and demand in real-time. It enhances the performance of the supply chain as a whole by enabling effective demand forecasting, inventory control, and logistics optimization.

Also Read: How does an MBA help in building professional networks?

Navigating complexities in Project Management

Despite their importance, linear project management methods sometimes need to be improved to solve complex projects. With the integration of the expertise of IT professionals with an MBA, it becomes easier to minimize the complexities to a greater extent. It helps IT professionals with an MBA learn to manage resources, budgets, and timelines effectively.

Example: The US Airways and American Airlines merger resulted in a technology and program overlap. The American Airlines’ spreadsheets were inadequate for handling complicated projects. They started using portfolio and resource management for time entry, resource management, and capacity planning to obtain insight into the larger divisional and global priorities. The airline increased the capitalization of its IT workforce, resulting in a net positive impact.

Fostering innovation and Entrepreneurial thinking

Entrepreneurship and creativity are instilled in individuals with an MBA that helps them prepare for successful careers as entrepreneurs. It fosters innovation and entrepreneurial thinking in IT professionals by offering industry-based practical knowledge. Steve Jobs had an entrepreneurial spirit that completely transformed the technology sector. Steve developed a worldwide brand and produced renowned goods due to his innovative ideas and persistent commitment to excellence.

Networking and career opportunities

The degree helps build relationships and networks. You get to meet and engage with industry leaders, which is another reason ”why MBA” is beneficial. IIM, Ahmedabad graduate Falguni Nayar developed the well-known online beauty and wellness brand Nykaa. By providing an extensive array of beauty items and services, encouraging female entrepreneurship, and equipping customers with useful beauty-related knowledge, Nykaa has completely transformed the Indian beauty market.

Adapting to industry changes and future-readiness

The dynamic demands of today’s business world have caused a dramatic revolution in the landscape of MBA education. MBA programs must change and stay ahead of the curve as globalization increases, technology develops, and the demands on business executives change. Technology will undoubtedly have a big impact on MBA education in the future. Modern technologies like virtual reality (VR), ML, and AI are changing how education is implemented. MBA programs utilize these technologies to give students a personalized learning environment.

Also Read: What are the benefits of doing an MBA after engineering?

Here is why you must consider an MBA as your masters’ option!

The main objectives of an MBA program are gaining a comprehensive understanding of various business subjects, problem-solving abilities, managerial concepts, and leadership qualities. All these make pursuing an MBA from a recognized and leading institute important, and here is why Manipal Academy of Higher Education stands apart from them all:

  • MAHE offers a significant alumni network for career mentorship, networking, and counseling opportunities.
  • Mahe supports the students with placement assistance so that students can find the perfect employment that fits their career objectives. 


MBA helps improve your managerial abilities and equips you with the knowledge and abilities needed to collaborate and connect with other departments inside the company. Additionally, the benefits of pursuing an MBA for IT experts entail emphasizing the requirements of other business domains. To pursue an MBA, you must pick the best institute, like MAHE. It is because MAHE is the best of all at imparting knowledge that strongly emphasizes students’ professional growth.

Difference between business analytics and data science

Business analytics and data science are terms often used interchangeably, but the truth is far from it. Business analytics is mostly focused on helping companies make business decisions. It involves gathering data, analyzing it, and finding patterns that can be used to predict future outcomes.

Data science is also a broader field than business analytics because it involves more than just predicting future events. Data scientists can use their skills to help a company understand its customers better or even make decisions about how to improve its products and services.

So what’s the difference between business analytics and data science? For starters, business analytics tend to be focused on making decisions about things that have already happened. Whereas, data science tends to be focused on making predictions about what will happen in the future!

What is business analytics? 

Business analytics collects, analyses, and interprets data to make better business decisions. The relevance of business analytics can be seen in virtually every industry. The ability to collect and analyze data allows companies to make decisions in real-time.

For example, a retailer may need information about its customers’ purchasing patterns to determine what products need to be stocked on the shelves for the best sales results.

READ MORE: What is Business Analytics: An overview

What is data science?

Data science is the study of data, a field that has grown rapidly in the last few years. As we’ve gone from an analog world to a digital one, there’s been an increasing need for people who can collect and analyze information from large databases to make decisions and take action.

Companies use data science and business analytics in multiple ways—to predict customer behavior, optimize advertising campaigns, analyze business processes, improve product quality control, and much more.

Data science and business analytics have been applied in many industries, but perhaps the most prominent example is finance. In the 1990s, banks began using large customer information databases to predict which customers were likely to default on their loans. This made it possible for banks to offer credit cards with lower interest rates while still making money off them.

Since then, data science and business analytics have spread across all areas of finance and business management. Companies like Google and Facebook have hired hundreds of data scientists to help them make their businesses more efficient by analyzing user behavior patterns.

Job role: Business Analyst vs Data Scientist

Business AnalystData Scientist
Don’t require the ability to code Require the knowledge of coding 
Focused on making decisions based on their knowledge of an organization’s operations and needsUse advanced statistical analysis techniques to find patterns in the data they collect.
Use software like Excel, PowerPoint, and WordRely on programming languages like Python or R for most of their work 
Focus on organizational problems related to strategy and planningConcerned with analyzing large datasets in order to find new insights into how companies operate.
Generally trained in business administration or economicsTend to come from computer science or statistics backgrounds.
Work with both qualitative and quantitative dataTends to be more focused on quantitative analysis only
Responsible for collecting data through surveys or other methodsMay be responsible for designing experiments or analyzing large amounts of unstructured information such as social media posts or emails.
Spend most of their time working on projects that have already been defined by others within the organizationSpend most of their time working on projects that have been defined by themselves

Role of a business analyst

Business analysts are the unsung heroes of business. They are often the people who bring a company’s vision to life. However, they often don’t get the credit they deserve. Here are some of their roles and responsibilities –

  • They craft the user experience for new products or software, looking at how people will use it and how it will fit in their lives.
  • They make sure that software works as efficiently as possible by testing it extensively, ensuring it conforms to industry standards and making sure that it is easy to use and understand.
  • They identify problems with existing software before they cause real damage to companies or users.
  • They work with developers on creating new features for existing software.

Role of a data scientist

The role of a data scientist varies depending on where they work; however, there are some roles and responsibilities of a data scientist –

  • They are the ones who make sense of the data.
  • They have a strong understanding of statistics, machine learning, and business knowledge.
  • Data scientist is a generalist position requiring technical expertise and business acumen.
  • They are responsible for collecting, cleaning, processing, and analyzing data to gain useful insights for decision-making processes.
  • They need to understand complex problems quickly, determine how best to solve them, and communicate their findings efficiently.
  • They are responsible for analyzing large volumes of data and translating it into meaningful information for decision-makers within an organization.

Skills and tools: Business Analyst vs Data Scientist

Data Scientist Business Analyst
Have more of an academic background and focus on statistical analysis and machine learning.Concerned with the business side of things: identifying opportunities, analyzing problems, and recommending solutions
Use programming languages like Python and RUse Excel spreadsheets and PowerPoint presentations.
Have a higher salary than business analystsHave a relatively lower salary.
Work in teams with other analysts or programmersTend to work alone or in pairs with other people who have similar responsibilities (like project managers)

Skills required for a business analyst

Business analysts work with developers, designers, and other team members to ensure that what they are building is what their clients want and need.

To do all of this, they need the following skills –

  • An ability to understand the business problem
  • An understanding of the project’s scope
  • Excellent communication skills
  • A working knowledge of the software development process
  • A good understanding of IT systems and infrastructure
  • Must be able to communicate effectively in both written and oral form
  • Must have good time management skills
  • Must have analytical skills

Skills required for a data scientist

To become a data scientist, you’ll need a wide range of skills and knowledge. Here are some of the most important skills –

  • Knowledge of programming languages like Python, R, SQL, and others. The more languages you know, the better!
  • Experience with machine learning algorithms such as neural networks, support vector machines, and decision trees. These are some of the most commonly used algorithms by data scientists today.
  • Experience with big data tools like Hadoop or Spark can also come in handy!

Quick read: Best resources to master data science

Career opportunities: Business analyst vs data scientist 

The demand for business analysts and data scientists is at an all-time high. The two careers have many similarities: both require soft skills like communication and problem-solving skills and a deep understanding of statistics and computer science principles. However, some differences between the two careers set them apart.

Career opportunities for a business analyst

Business analysts usually work closely with other departments such as marketing, sales, IT, finance, and human resources to deliver quality products or services.

Look it up: How is business analytics changing the world?

Business analyst jobs are available at all levels of the organization, including entry-level positions like junior analysts or senior management positions such as enterprise analyst or enterprise architect roles. Some companies offer leadership development programs where employees can advance their careers by moving up through various management positions within their company or even moving up into a higher level position with another company entirely.

  • Financial Analyst: Analyse financial data to support investment decisions, risk assessment, and financial planning. 
  • Operations Analyst: Optimize supply chain, logistics, and operations by analysing data to improve efficiency and reduce costs. 
  • Digital Marketing Analyst: Use data to measure and optimize digital marketing campaigns, customer acquisition, and website performance. 
  • Customer Relationship Manager (CRM): Manage customer data and use it to enhance customer experiences, retention, and loyalty. 
  • Healthcare Data Analyst: Analyse healthcare data to improve patient outcomes, optimize hospital operations, and assess healthcare costs. 
  • Consultant: Work as a data analytics consultant, providing data-driven solutions to clients in various industries. 
  • Risk Analyst: Assess and mitigate financial and operational risks by analysing data and developing risk models. 

Career opportunities for a data scientist 

Data scientists are in demand. The field is growing rapidly, and the opportunities for data scientists are plentiful. There are many career opportunities for a data scientist. A data scientist can work at a large, small company or even as an independent consultant. 

Here are some of the most common roles for data scientists –

  • Data Scientist: Develop and apply machine learning models and statistical techniques to extract insights and solve complex business problems. 
  • Machine Learning Engineer: Focus on designing, building, and deploying machine learning models and algorithms for predictive and prescriptive analytics. 
  • Data Analyst: Collect, clean, and analyse data to provide actionable insights and support decision-making processes. 
  • Business Intelligence Analyst: Create interactive reports and dashboards to visualize data and facilitate data-driven decision-making. 
  • Data Engineer: Build and manage data pipelines, databases, and data infrastructure to ensure efficient data processing and storage. 
  • Quantitative Analyst (Quant): Work in finance to develop mathematical models and trading strategies to optimize investment decisions. 

A data scientist may also need to create reports to help management understand how well their business is performing financially compared to competitors within their industry or globally across all industries.

Salary comparison: Business analyst vs. data scientist

The salary of a business analyst and data scientist is based on the experience and education of the employee. However, many factors determine your salary as a business analyst or data scientist. These factors include the type of company you work for and whether or not you have a degree in computer science or another related field.

Salary of a business analyst

The average salary of a business analyst in India is INR 9.7 LPA. If you are looking for more specific numbers, you can use sites like Glassdoor, which will show you the salaries for specific companies in your area. Another factor to consider when calculating your salary is whether or not you have experience with any particular programming languages or techniques; if so, then that’s something that should be reflected in your salary negotiations.

Salary of a data scientist

The average annual salary for data scientists in India is INR 14 LPA, depending on their expertise and experience with different tools such as Python or SQL. The same applies here as it does to business analysts. If you have experience using certain tools or programming languages, then it will help increase your earning potential since these skills are harder to find in other applicants.

YOU MAY ALSO LIKE: Data Analyst vs Business Analyst: What’s the difference?

How to become a business analyst?

Many career paths can lead to becoming a business analyst. Still, the most direct way is to earn an undergraduate degree in business administration or a related field. Students who have earned a bachelor’s degree can apply for graduate school and pursue an MBA in business analysis or M.Sc. in Business Analytics.

Business analysts must be able to think critically, so they may want to take classes that help them understand how businesses function. These classes usually include economics, marketing, finance, and accounting. Students who do not have a business background can also take these courses if they are interested in learning more about how companies operate. In addition, art classes such as English composition will help students write effective reports and presentations when they enter the workforce as business analysts.

In addition to taking courses that build their knowledge base, it is important for students interested in becoming business analysts to gain experience working in offices or other environments where they will be exposed to various types of technologies used by businesses today, such as computers and software programs that assist companies with operations such as payroll services or inventory management programs, for example. 

In addition, some colleges offer internships for students interested in pursuing careers as future leaders within their organisation once they graduate from college, so this might be worth looking into if you are really serious about becoming a business analyst.

READ MORE: Here’s how to become a business analyst?

How to become a data scientist?

The first step to becoming a data scientist is to choose the right course. There are many courses available for those who want to become business analysts. The first step is to determine which course suits you best.

The Master of Business Administration (MBA) program is one of the most popular courses. It takes around two years to complete this course, and during this time, you will be trained in various areas such as management, marketing, and finance. You will also learn how to use various tools such as Excel and Powerpoint that are necessary to become a successful business analyst.

Another popular option is the Master of Science in Data Science . This programme lasts two years and covers database management systems and software engineering topics.

Some people prefer taking short-term courses after undergraduate degrees instead of going straight into postgraduate studies because they feel they need more experience before applying for jobs in this field. If you’re among them, you can choose an online MBA from Manipal Academy of Higher Education that offers specializations in business analytics and data science.

There are also some online courses available that can help prepare students for careers as data scientists. Still, these should only be taken if you have already gained experience working with computers since many companies require applicants to have a background in computer science.

If you are still unsure if you should pursue an MBA or M.Sc. degree, then speak to your career counsellor at school and ask them for their advice.

Hone your skills with Online Manipal

Business Analytics, Data Science and Big Data are some of the most in-demand skills in today’s workforce.  And the programs by Manipal Academy of Higher Education (MAHE) at Online Manipal can help you achieve just that.

Our online master’s degree in Business Analytics and Data Science will prepare you for an analyst or data scientist career. Using unstructured and structured data, you’ll learn how to use statistical analysis to solve business problems, communicate findings to non-technical audiences, and analyse big data sets. You’ll also learn how to use machine learning algorithms to automate decision-making processes and extract insights from large datasets. 

Online programmes at Online Manipal are taught by faculty who specialise in their fields and have worked at some of the world’s largest companies. They are dedicated professionals who want their students to succeed—no matter where they are!

Our online master’s degree in Data Science offers a comprehensive curriculum that covers all aspects of the field from databases through visualisation techniques, machine learning algorithms, and natural language processing applications through case studies on real-world data sets.


You can master your skills and learn more about business analytics and data science with the best courses offered by Manipal Academy of Higher Education (MAHE) through  Online Manipal. You can either choose to pursue an online MSc in Data Science or an online MSc in Business Analytics from MAHE. It will help you gain the skills you need to succeed in various roles and industries. Our courses are designed to help you develop the necessary expertise to be effective in your role while also providing you with a foundation for further study.

MA in English vs Political Science vs Sociology

Embarking on the journey towards a Master’s degree is akin to unlocking the doors to a realm of intellectual exploration and professional growth. English, Political Science, and Sociology are the three popular subjects considered by students worldwide when they wish to pursue a Master of Arts (MA) degree course from a top-class university like Sikkim Manipal University (SMU).

The pursuit of an MA in English helps dive into the depths of literary landscapes. Meanwhile, an MA in Political Science invites students to navigate the complex web of global governance. On the other hand, pursuing an MA in Sociology opens the doors to understanding the intricacies of human behavior and mechanisms that drive social change. But choosing between an MA in English, an MA in Political Science, or an MA in Sociology ultimately depends on your personal interest, career goals, and specific skills you want to develop. 

Let us dig deeper to draw a comparison of MA in English, Political Science, and Sociology, so continue reading this entire post!

What is an MA in English

Master of Arts in English, also known as MA in English, is a popular post-graduate 2-year degree program. It is one of the most preferred courses for enthusiastic learners who wish to explore all the realms of literature, language, and culture. This program helps students to indulge in analytical thinking, sharpen their communication skills, and enhance their writing styles. The entire MA in English program comprises a balanced blend of curriculum, including drama, fiction, and poetry. 

What is an MA in Political Science?

Master of Arts (MA) in Political Science is a 2-year post-graduate degree program that focuses on the study of political systems, political theory, government structures, and international relations. The online MA in Political Science program from top universities like Sikkim Manipal University covers a range of topics to help students acquire advanced knowledge and analytical skills in political science. MA in Pol Science graduate can easily understand and influence the political processes and institutions.

What is an MA in Sociology

Master of Arts in Sociology, also abbreviated as MA in Sociology, is a 2-year post-graduate degree program designed to help students focus on the study of society, human behavior, and social structures. The online MA in Sociology course from a leading university like Sikkim Manipal University (SMU) covers a range of topics like social inequality, sociological theory, global sociology, sociology of gender, sociology of race and ethnicity, and so on. After completing an MA in Sociology degree program, an individual feels more confident focusing on specific areas of interest such as criminology, urban sociology, environmental sociology, and medical sociology.

Course curriculum: MA in English

Choosing between MA programs in English, Pol Science, and Soc will be easier if you get complete knowledge about the course curriculum of all these degree programs. Let’s start by elaborating a bit on the course curriculum of MA in English. 

No matter whether you choose an on-campus or an online MA in English degree program, the course curriculum will remain the same. The entire MA in English post-graduation program is designed to help students learn about the diverse literary works of different eras and cultures. 

Total number of semesters: 4

Course duration: 24 months 

Semester NameCourse Description
Semester 1Drama – IFiction – ILiterary, Theory and Criticism – IPoetry – I
Semester 2Drama – IIFiction – IILiterary, IPoetry – II
Semester 3Indian English Literature, American Literature
Choose any two: Literature and Environment, Commonwealth Literature, Introduction to Cinema Studies
Semester 4Gender Studies in Literature ,Dissertation
Choose any two: World Literature, Postcolonial Literature, Evolution of Theatre

Course curriculum: MA in Political Science 

MA in Political Science, a post-graduate degree program, covers all the vital political science subjects such as international politics, political theory, comparative politics, peace, and conflicts. The online MA in Pol Science program from SMU helps students tune in their understanding of politics and master the ability to evaluate all types of political issues.

Total number of semesters: 4

Course duration: 24 months 

Semester NameCourse Description
Semester 1Political Theory, Major Ideas and Issues in Public Administration, Indian Government and Politics, Comparative Politics: Concepts and Methods
Semester 2Politics in India, International Politics: Theory and Issues, Interpreting Modern India, Western Political Thought
Semester 3Political Sociology of India, Modern Indian Political Thought
Choose any two: Theory and Practice of Democracy, Governance and Public Policy in India, Security Studies
Semester 4Human Rights, Dissertation and Viva Voce
Choose any two: Democracy and Violence, Contestation, Convergence and Discourse, India’s Foreign Policy

Course curriculum: MA in Sociology

The online MA in Sociology degree program from Sikkim Manipal University is all about acquiring knowledge about gaining nuanced social perspectives. The entire course curriculum helps augment the social skills of the student. An MA in Sociology is a comprehensive and rigorous program that equips students with the theoretical frameworks and research skills needed to analyze and address various social issues in diverse contexts.  

Total number of semesters: 4

Course duration: 24 months 

Semester NameCourse Description
Semester 1Introduction to Sociology, Gender and Society, Sociological Thoughts, Social Stratification in India
Semester 2Rural and Urban Sociology, Perspective of Indian Society, Classical Sociological Theory, Sociology of Family and Kinship
Semester 3Culture, Personality, and Society, Contemporary Sociological Theories
Choose any two: Sociology of Religion, Sociology of Population Studies, Sociology of Ethnicity and Nationalism
Semester 4Sociology of Development, Participatory Sociology (Dissertation)
Choose any two: Political Sociology, Sociology of Health, Sociology of Information Society

Note: The course curriculum is subject to variation with program & university

Careers after MA in English 

Boost your career prospects by enhancing your language and communication skills through an MA in English course from a top-class university like SMU. From a content specialist, translator, journalist, HR manager, PR manager, editor, publisher, social worker, teacher, corporate trainer, and researcher to analyst; the list is endless when it comes to grabbing a job with an MA in English degree in hand.

Have a look at the bright career prospects after completing an MA in English from a prestigious university like Sikkim Manipal University:

Job ProfileRole and ResponsibilitiesApproximate Salary
Content WriterCreate engaging content for websites, blogs, and marketing materialINR 6,70,995 per annum
Editor/ PublisherReview and refine written content for publishing houses, online publications, and magazinesINR 6.15 lakh per annum
Public Relations ManagerManage communication  strategies for organizations and individualsINR 9.83 lakh per annum
Translator/ InterpreterBridge the language gap in different industries through an excellent command of the languageINR 5.4 lakh per annum
Human Resource ManagerRecruit employees and maintain their relationship with the organization through an excellent understanding of the languageINR 10 lakh – INR 12 lakh per annum

Careers after MA in Political Science 

An MA in Pol Science degree from a prestigious university like SMU can help you bag lucrative career opportunities. The individual can easily fit into all the leading job roles that require using political knowledge, such as political consultant, international relations administrator, political content writer, diplomat, public administrator, political journalist, academician, political campaign manager, etc.

The table below highlights the top 5 career opportunities after pursuing an MA in Pol Sci from a top-class university like SMU:

Job ProfileRole and ResponsibilitiesApproximate Salary
Government and Public AdministratorWork in government agencies at the local or state level and analyze policies and programsINR 18.4 lakh per annum
Political ConsultantHelp shape the success of political candidates through political campaigns and useful strategies INR 7 lakh per annum
Political JournalistReport on political events and analyze the government policiesINR 6 – INR 7 lakh per annum
International Relations Administrator Raise political and public welfare concerns in diplomatic services, NGOs, and at the international levelINR 10.3 lakh per annum
Public Relations and Communication ManagerHelp organizations to navigate through political and public opinionsINR 8.2 lakh per annum

Careers after MA in Sociology 

The MA in Sociology course allows professionals to gain knowledge in the field of sociology while enjoying the flexibility to meet their other personal and professional commitments. Pursuing an MA in Sociology degree means opening a gateway to interesting job opportunities such as social worker, social researcher, HR manager, education consultant, probation officer, NSO manager, responsibility manager, teacher, marriage counselor, etc. 

Have a look at the top 5 career opportunities after an MA in Sociology from leading universities like Sikkim Manipal University:

Job ProfileRole and ResponsibilitiesApproximate Salary
Social ResearcherConduct social research by analyzing data on various social issuesINR  5.3 lakh per annum
Social WorkerWork for the welfare of the society by providing support and resourcesINR 3.5 lakh per annum
Human  Resource ManagerManage employee and employer relationships and create a positive workplace cultureINR 12 lakh per annum
Healthcare AdministratorAdminister patient care, and community health and analyze healthcare policiesINR 4.8 lakh per annum
Urban PlannerPlan for urban development of a city addressing issues like housing, community, and transportationINR 9.7 lakh per annum

MA in English vs MA in Political Science vs MA in Sociology: What you should choose

Pursuing a Master of Arts (MA) after graduation is a wise decision and can enhance your career prospects, provided you choose the right subject. Understanding the differences and similarities among MA degree options like MA in English, Pol Science, and Sociology will help you make an informed decision. 

The table below will help you make the right choice: MA in English, Pol Science, or Soc:

ParameterMA in EnglishMA in Political ScienceMA in Sociology 
Skill DevelopmentUnderstanding literature, language, and critical analysis
Having a command over written and verbal communication skills
Understanding of political systems and international relations
Equipping analytical and research skills in political contexts
Understanding of human behavior, social structures, and research methodologies
Ability to resolve conflicts in society and organizations
Career ProspectsContent specialist, Journalist, Editor, Teacher, Publisher, HR manager, PR managerPolitical consultant, Government administrator, Diplomat, International relation manager, Research managerSocial worker, Social researcher, Corporate manager, Education and academia, NGO manager
Industry DemandHigh demand for MA in  English graduates across various industries where excellent written and communication skills are requiredHigh demand for MA in Pol Science graduates in sectors related to political fields, where research, analytical, and political knowledge is mandatoryHigh demand for MA in Sociology graduates in areas related to social concerns, criminology, and research methodologies is required


The Best-fit MA specialization: English, Pol Science, or Sociology can confuse anyone thinking about which one to pursue, and we wanted to help you make an informed decision through this post. While it is crucial to select the right course, it is equally important to pursue it from a good university like Sikkim Manipal University (SMU), which offers a UGC-entitled online MA degree program. Global classroom, in-person campus immersion, attractive scholarships, expert faculty, and the prestigious Manipal alumni status – you will get access to all this by enrolling in an online MA degree program from SMU through the Online Manipal platform.

Bachelor of Arts vs. Bachelor of Science 

Finding difficulty choosing between a Bachelor of Arts and a Bachelor of Science? Then you are not alone; many like you often get confused between the best-fit undergraduate degree: BA or BSc. It is not just a decision between two letters: it is a choice that shapes the lens through which you will explore the world of knowledge. A BA  degree is all about literature, political science, sociology, and arts, which invites you to untangle the complexities of the human experience. On the other hand, the BSc is more about numbers and the wonders of the natural world, which opens doors to the realms of scientific discovery and technological innovation.

So, shall we dig deeper into the arena of humanities or shape our careers through the sciences? Whatever your decision, these undergraduate degree programs, if pursued from a leading university like Sikkim Manipal University, will lead you to a promising career. 

Continue reading for an in-depth comparison of BA and BSc programs and also to learn where to pursue it for the best career prospects. 

What is BA? 

Bachelor of Arts (BA) is a 3-year undergraduate degree program often chosen by those who wish to specialize in a specific subject. Some of the common subjects chosen by BA graduates to pursue a BA online are English, Political Science, Sociology, History, Psychology, Fine Arts, Philosophy, and so on. 

The basic curriculum included in a BA degree program may vary depending on the university, and the chosen subject. The main aim of a BA degree program is to align the students with their individual interests and career goals based on the subject they choose. A BA degree can be chosen by a student from any background in 11th and 12th- Science, Commerce or Arts.

What is a BSc? 

Bachelor of Science (BSc) is a 3-year undergraduate degree program preferred by people who have studied Science in classes 11th and 12th. Based on their particular interest and career goals, an individual can choose to pursue a BSc in Physics, Chemistry, Biology, Zoology, Botany, Mathematics, Computer Science, Environmental Studies, Health Sciences, and so on. 

The basic curriculum included in a BSc degree program emphasizes a combination of theoretical knowledge and practical applications, including experiments, laboratory work, and research projects. The main aim of a BSc program from a university like Sikkim Manipal University is to provide students with a solid foundation in scientific principles and methodologies within their chosen field. 

Duration: BA vs BSc 

Now, let us learn about the differences and similarities between BA and BSc degrees. Let us kickstart by first talking about the duration of the BA vs BSc degree program. Check out the table below to understand the course duration of Bachelor of Arts (BA) and Bachelor of Science (BSc):

BA Degree CourseBSc Degree Course
Course Duration3 years3 years

Eligibility criteria: BA vs. BSc 

Applying for a Bachelor of Arts (BA) or a Bachelor of Science (BSc) degree program is not a big deal, provided the student meets the general eligibility criteria such as passing percentage of 12th class, a recognized board, and a particular stream of subjects. Various universities and institutions grant admission to keen students for BA and BSc degree programs based on these general eligibility criteria.

The table below highlights the main eligibility criteria to apply for a BA vs BSc degree program:

ParametersBA Eligibility CriteriaBSc Eligibility Criteria
General Eligibility CriteriaStudents must have completed 10+2 in any stream from a recognized board with at least 50%Student must have completed 10+2 from the science stream with either PCM or PCMB from a recognized board with at least 50%
Subject-Specific Eligibility CriteriaStudents must have studied English as a mandatory subject in 10+2Student must have studied the mainstream subjects like physics, chemistry, biology, or math in their 10+2

Note: The eligibility criteria are subject to variation with program and university

Career options: BA vs. BSc

Making the right choice: BA vs. BSc will be much easier once you understand the career options open after pursuing these degree programs. Options are galore when it comes to considering high-paying jobs after an online BA program from SMU. Similarly, a BSc graduate can get several interesting job opportunities in different sectors of the economy. 

Remember that the career paths after a Bachelor of Arts (BA) and a Bachelor of Science (BSc) can differ based on the focus of the degree. The table below gives a short comparison of BA and BSc programs based on the career options:

Careers after Bachelor of Arts (BA)Careers after Bachelor of Science (BSc) 
Education: Several BA graduates enjoy a booming career as a teacher or lecturers in their respective subjects such as English, Social Science, or HistoryInformation Technology: BSc graduates in computer science can turn up as excellent software developers, data analysts, and IT consultants
Business Administration: BA graduates may find good jobs as managers and administrators in different businessesEngineering: BSc graduates in computer science, physics, or chemistry can make a career as developers, researchers, and technicians
Communications and Media: There are bright chances for BA graduates to excel in fields like journalism, public relations, and content creationHealthcare: BSc graduates in biology, chemistry, or pre-medical fields can make a career as medical researchers, pharmaceutical, and healthcare professionals
Government and Public Policy: Online BA Pol Science graduates can get excellent job opportunities in government agencies, international and non-profit organizationsScience and Technology: Those who pursue a BSc in chemistry, physics, or biology can end up getting the highest-paying jobs as researchers, developers, and technicians
Social Services: Online BA in Sociology graduates can fetch interesting jobs as social workers and social counselors Mathematics and Statistics: BSc graduates in mathematics and statistics can enjoy a promising career as data analysts, finance specialists, and researchers

Top career options after BA

Believe it or not, there are endless job opportunities open for a BA graduate, and most of these are offered by the highest-ranking industries. From a counselor, editor, writer, psychologist, political consultant, economist, and linguist to an HR manager, you can grab the top-paying online BA jobs with varying salary prospects. 

Have a look at the top 5 career prospects after a BA degree course from a prestigious university like Sikkim Manipal University:

Job ProfileJob DescriptionApproximate Salary 
Human Resource ManagerEstablishing employee and employer relationships with strong communication and interpersonal skillsINR 10 lakh – INR 12 lakh per annum
Content WriterCreating engaging content for websites, blogs, marketing collateral, and social mediaINR 6,70,995 per annum
Political ConsultantNavigating through the political world through campaigning, public relations, and advocacy skillsINR 7 lakh per annum
PsychologistStudying human behavior and helping individuals overcome their psychological challengesINR 4 lakh per annum
Digital Marketing ManagerResponsible for developing and executing online marketing strategies for an organizationINR 7,50,000 per annum

Top career options after BSc

The career scope after a BSc program is quite diverse and depends majorly on the field an individual chooses within the BSc program. A majority of BSc graduates end up becoming successful researchers, developers, engineers, healthcare professionals, teachers, technicians, environmentalists, and psychologists. 

Have a look at the top 5 career prospects after an online BSc degree course:

Job ProfileJob DescriptionApproximate Salary 
Software DeveloperResponsible for developing innovative software programsINR 5 lakh – INR 13 lakh per annum
Healthcare ProfessionalWork as a medical laboratory technologist or healthcare consultantINR 6.7 lakh per annum
Data AnalystAnalyzes and interprets data across different industriesINR 6 lakh per annum
Research ScientistResponsible for investigation and experimentation in an organization INR 9.7 lakh per annum
AcademicianSharing knowledge to help students grasp different conceptsINR 14.5 lakh per annum

BA vs. BSc: What’s best for you? 

A Bachelor of Arts (BA) and a Bachelor of Science (BSc) are like two flavors of an academic ice cream cone. BA is like a sundae of humanities and social sciences, while BSc is a sorbet of math and science. The choice between BA and BSc depends on your taste buds – which subjects appeal to you and will help you in your career goals. 

The table below highlights the main points of comparisons between BA and BSc degree programs for you to make an informed decision:

ParametersBA Degree Course
BSc Degree Course
FocusHumanities and Social SciencesScience, Mathematics, and Technology
Core SubjectsLiterature, Political Science, Psychology, Sociology, History and Fine ArtsPhysics, Chemistry, Biology, and Mathematics
Skills DevelopedCommunication and critical thinkingProblem-solving, analytical, and research
ApproachBroad and generalSpecialized and technical
Career Paths/ ScopeWriting, teaching, social services, HR manager, PR  manager, and so onEngineer, data analyst, software developer, teacher, researcher, etc
Research OrientationEmphasis on qualitative researchEmphasis on quantitative research 
FlexibilityMore flexible in terms of course selection Specialized curriculum


To conclude, consider your strengths, interests, and career path when making this crucial decision of choosing between an online BA and BSc degree program from a recognized university like Sikkim Manipal University (SMU) through the Online Manipal platform. If you are drawn to literature, history, and a broader understanding of society, a BA degree program might be your best choice. On the other hand, if you are passionate about sciences, specialized knowledge, and mathematics, then go for a BSc program. Remember, both degrees can lead to successful and fulfilling careers if pursued by a good university. 

What is benchmarking analysis?

Benchmarking analysis is a strategic process that organizations undertake to assess their performance, identify areas for improvement, and gain a competitive edge within their industry. This systematic evaluation involves comparing key performance indicators, processes, and practices against those of industry leaders or competitors to uncover best practices and enhance overall efficiency. Benchmarking provides valuable insights into how well an organization is performing relative to others, serving as a powerful tool for informed decision-making and continuous improvement. By adopting this method, businesses can pinpoint strengths, weaknesses, and opportunities for innovation, ultimately contributing to the enhancement of organizational performance and sustainability in an ever-evolving market landscape. In this exploration, we will delve into the intricacies of benchmarking analysis, discussing its methodologies, significance, and the transformative impact it can have on organizational success.

What is benchmarking, and how does benchmark analysis work?

Benchmarking is comparing the company’s services with the other competitors. It includes the quality of product, cost per unit, production cost, and customers’ reliance on the product. Various businesses set benchmarks in the market, and every company tries to form a strategy around the set bar. For instance, if expenses are more than the sales, the business needs to fill the gap. In simpler terms, if your product price and your competitor’s price are the same and your production cost exceeds the actual price, the other company performs better and has huge revenue. Thus evaluation and revisions of decisions are necessary to achieve goals in time. Therefore, a company can improve its performance through proper benchmarking analysis with the following process:

  1. Planning

The principal phase of benchmarking is planning. Highlight areas of improvement and divide the work accordingly. Good planning leads to a better understanding of work by team members.

  1. Collect information

The collection of information will be the primary phase after planning. Now that the plan is ready, you have to gather information to execute the plan. Look out for your competitors’ strategies and understand how they reach their goals for better results.

  1. Review data

When you believe you have all the data you can accumulate, you can begin to plot it and comprehend the inadequacies you might have. It is essential to recall that you should have a receptive outlook on which strategies are going wrong. Examine everything so that you can draft a report for better execution than before.

  1. Execute the plan and observing results

Adapting to changes is not easy in businesses. Still, it is beneficial when you can execute changes and better the organisation simultaneously. As a result, you will be back on track with the execution of plans if every possible step is given importance. The execution stage notices improvement and objectives for progress inside a period. Observing these is the main approach to knowing the viability of the changes, and monitoring your progress after the planning and execution give you insights into your decisions.

Why is benchmarking important?

Benchmarking is essential for the business to be in balance with the expected results of the market. It does not mean you are trying to imitate other organisations to achieve your objectives. Benchmarking helps understand what is acceptable to customers and other stakeholders, and companies should accept their failures to meet the desired results. Companies cannot avoid using benchmarks after a certain point. 

Benchmarking is important for a company to work efficiently and keep growing. It is not always possible that traditional methods of the company will achieve results, and you need to change your trends according to the market’s demands and momentum. 

What are the benefits of benchmarking?

  • Benchmarking assists the organisation in making its products and services the best in the market, and its benefits in improving the quality. 
  • It helps in making team members handle the situations as a group. The coordination and trust among employees increase as they work together to make their organisation a better workplace. 
  • The improvement of performance by each individual to their capabilities is a plus point of benchmarking. Employees try to find new ideas for better performance, and they tend to push their limits to sustain the growing business.
  • Benchmarking makes sure that the company earns more profit and the costs reduce to the maximum extent without compromising the quality. The sales also tend to increase with analysis of benchmarks.
  • While businesses use benchmarking to revise their plans, it highlights the areas that are doing good and need more focus. Sometimes, it might be uncertain where to begin improving, but benchmarking assists with distinguishing those regions. Benchmarking gives a clear understanding of the performance of the products and services. 

What are the five types of benchmarking?

If benchmarking is done with a proper detailed review, your hard work and efforts that go into it will be worth. There are different types of benchmarking explained for a better understanding: 

Internal benchmarking: 

This is the simplest form of benchmarking. Internal benchmarking helps in comparing the services within the company. Companies process the products and services of one department with a similar department, which gives insights into where they can do better. This kind of benchmarking is powerful because it helps set and fulfil guidelines. It tracks the company’s Key Performance Indicators (KPI) before comparing them with others. 

Competitive benchmarking:

You can also refer to it as external benchmarking that exclusively contrasts your cycles and measurements with those of direct competitors. This benchmarking gives you a bigger picture because you can distinguish precisely why a consumer prefers their services more. 

Strategic benchmarking:

After looking at your competitors’ benchmarks, your strategies come under strategic benchmarking. The new organisations trying to settle in the industry need this benchmarking. The focus is on planning, and other things will be sorted accordingly. 

Practice benchmarking: 

Practice benchmarking ensures that the company is revising its plans and strategies according to its needs. Mapping your process consistently helps in a good flow of work. 

Cost benchmarking: 

As the name discusses, cost benchmarking analysis focuses primarily on expenses. It compares the price of the product with set market norms. The purchase and production of the organisation’s products and services and the Cost of Goods Sold (COGS) are evaluated.

You may like: Skills required to become a Market Research Analyst

Ten-step process in the benchmarking analysis

Here are the ten-step process in the benchmarking analysis:

Step 1: Select a subject to benchmark

Take a look at all the subjects but circle the important ones critical for a company’s growth. Managers and executives should discuss prioritising what is important.

Step 2: Determine the demographics of your target customers

Understand the needs of your target customers. Make accurate data of ideas that can make your services simple yet easy to use. Remember, completing the customers’ demands will ultimately change your view about the services you are giving. 

Step 3: Decide which entities you want to benchmark, i.e., your competitors

Shortlist your competitors to benchmark to fill gaps in your performance and services. It is impossible to grasp all the information about each competitor but try to study different organisations every time when you do benchmarking. 

Step 4: Document your processes

Please keep track of all your processes to make it easier to benchmark further, be it internal or external. 

Step 5: Collect and analyse data to find improvement scope

Get primary (interviews, research, etc.) and secondary (websites, blogs, etc.) data to have a pool of options for further analysis. It is a vital step because all your decisions will depend on your analysis of the collected data.

Step 6: Measure your performance against the data you’ve collected

After collecting all the important data, monitor your metrics to figure out what was lacking in your performance and what needs to be done. 

Step 7: Realign your goals with the insights

The final destination is the company’s desired objective, which is set initially, but it may shift in between the process, so realign your goals with the strategy.

Step 8: Create a plan of action

Planning is a must to take out every action. The meetings and discussions with executives and team members make it easier to do the work with clarity. Everyone should know why they are doing a specific action.

Step 9: Implement the changes

No matter how good your plan is, sometimes its execution does not make a difference in the performance. So, observe what needs to be done immediately and be ready with the substitutes. Employees take their assignments seriously and coordinate to remain in a loop. 

Step 10: Repeat the process

If everything goes well according to the new measures, try to implement the same plan in a different area. Don’t halt the programme; rather, add new ideas to the current success of the project so that the benchmarks remain good at their pace. Start following the same steps to cover standards.

Earn an online MBA degree from Online Manipal

The online MBA program offered by Manipal University Jaipur stands out as a premier choice in India, empowering aspiring business professionals to adeptly implement innovative ideas, particularly in scenarios like benchmarking. This UGC-recognized course not only imparts valuable insights into the nuances of benchmarking but also cultivates practical skills necessary for real-world applications. The program’s unique feature lies in its accessibility, allowing individuals to pursue this accredited course from the comfort of their homes. Led by top-notch faculty members from Manipal University Jaipur, an A+ NAAC accredited institution, the classes ensure a high-quality learning experience. Moreover, participants benefit from the opportunity to acquire additional in-demand skills from renowned international universities and organizations making this online MBA a comprehensive and globally competitive educational endeavor.


Benchmarking comes as a leading aspect of a company’s growth, and it is the tool that will help you when you are stuck. Comparing your company’s growth with others is necessary to design your strategies wisely, and benchmarking makes sure that development should not stop. Coming up with new approaches in business might be difficult for some to cope with as it requires starting and assessing the process from the start. Benchmarking helps differentiate departments and efficiency, which is easier to carry out changes.

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