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Projects to consider as an MBA marketing student!

Blog Date
November 24,

A subject or coursework can only be beneficial by applying theoretical knowledge in practical applications. An MBA in Marketing is a field where individuals get endless opportunities to test their knowledge in different organizations. Practical assignments for MBA in marketing allow students to understand the implementation of theories and solve complex problems with data set analysis or conducting market research.

Students with an MBA in Marketing must consider projects involving strategic marketing plans or analyzing competitions. There can be a social media campaign organization for a product or service to attract the target audience. It creates the brand identity, and students can understand the competitor analysis. Let’s learn more about Marketing projects for MBA students.

Also read: How to choose between Marketing, Finance and HR specializations in MBA?

Projects you can consider as an MBA enthusiast

Every MBA professional needs to take up projects to learn real-life case studies. Different companies lay down their success stories or resource allocation strategies for MBA enthusiasts to learn from. Creating projects requires understanding business principles and strategies. Students practice market research and develop a business plan for launching one product. Therefore, projects allow professionals to gain hands-on experience for MBA marketing learners in financial forecasting and strategic planning.

Strategic marketing campaign development

Strategic marketing campaign development is a valuable process for an MBA marketing student. It includes market research, segmentation of the product or services, and targeting a specific audience group. Students can choose any company as project ideas for MBA marketing programs to conduct the research depending on the demographics and customer preferences.

Selection of the audience groups involves choosing the company’s profitable segments. Professionals utilize positioning strategies to change customers’ perceptions and optimize purchase preferences. Maintaining the effectiveness of the strategies through continuous analysis and adjustments throughout the campaign is of utmost importance. It requires careful planning, creativity, and monitoring of the success of the strategies.

Product launch strategy and implementation

Practical assignments for an MBA in marketing include creating a plan for launching a product or service. However, extensive competition sometimes creates challenges in the implementation process. The launch plan involves the specific steps and activities to execute the product successfully and introduce it to the customer groups.

Students set the marketing materials, price tags, and product distribution strategies. There are promotional events to gather large audience groups together. After the launch, the product or service should undergo metrics like sales figures, customer feedback, and market share. It helps the company calculate the launch strategy’s effectiveness and adjustments for future product launches.

Social media and digital marketing initiatives

Marketing projects include developing social media plans to promote the product or services online. Nowadays, this strategy becomes complex and challenging for students because of the need for more understanding of audience groups.

Marketing with social media platforms necessitates knowing audience groups, preferences, and behaviors expected. Digital channels also expand daily, and the constant formats have become dynamic. Marketers should stay updated on the trends and patterns to engage the audience actively. It helps measure the return on investment (ROI) and the impact of social media strategies. MBA in Marketing teaches different analytics tools and data analysis to track the success of campaigns.

Also read: How do product managers handle product marketing?

Brand Management and Positioning Projects

It involves analyzing the company’s brand identity, image, and messaging across various touchpoints. MBA in Marketing students can obtain the brand’s strengths and weaknesses by conducting market research and gathering customer, competitor, and employee feedback. They can propose different strategies depending on the findings of the brand audit.

They can refine the brand messaging, update the visual identity, or explore new marketing channels. Measuring brand equity is crucial to assess the effectiveness of the proposed changes. MBA teaches to enhance brand equity through brand awareness, loyalty, and perception.

Market Research and Consumer Behavior Analysis

Designing and conducting market research studies allows businesses to gather data on consumer preferences, needs, and behaviors. Students identify market opportunities, evaluate competition, and develop effective marketing strategies. Analyzing consumer behavior provides insights into why consumers make purchasing decisions, what influences their choices, and how they interact with products or services. MBA in Marketing projects helps businesses understand their target audience better and tailor their marketing efforts to meet their needs and preferences.

These technologies could revolutionize how companies interact with customers and deliver personalized experiences. For example, artificial intelligence analyzes customer data and provides valuable insights for targeted marketing campaigns. 

Augmented and virtual reality can create immersive experiences that allow customers to interact with products before purchasing, leading to increased engagement and conversions. Students can use these technologies in marketing strategies to stay ahead of the curve.

Collaborative Projects with Industry Partners

Partnering with local businesses or startups for real-time marketing projects allows students or professionals to gain practical experience by solving actual marketing challenges. This hands-on approach enhances their skills and provides valuable insights into the industry.

Professionals and industry partners can build a strong reputation and credibility in the market by showcasing these projects’ success and real-world marketing tasks for MBA candidates. It fosters innovation and creativity as different perspectives and expertise are combined to achieve common goals.

Online MBA jobsAverage Salary (annually)
Business Manager₹986,701
Sales Manager₹595,005
Marketing Manager₹710,222
Brand Manager₹884,903
Project Manager₹1,391,855
Note: The numbers provided above are only indicative and may vary based on other parameters


The average salary of an MBA graduate in Marketing in India ranges between ₹7 to 25 lakh per annum. 

Online MBA – Why Do it with MAHE?

Are you looking to advance your career in the business world? If so, pursuing an online MBA with MAHE (Manipal Academy of Higher Education) may be the perfect choice. The program equips students with expertise in strategic planning, market research, data analysis, and brand management. Students will also deeply understand consumer behavior, sales distribution and supply chain management, and e-marketing.

The 24 months-long program allows students to balance their professional and personal responsibilities while pursuing their degree with a commitment of 15-20 hours per week. An online MBA program with MAHE requires no prior work experience, making it an ideal choice for individuals looking to transition into business or enhance their existing skills. By pursuing an online MBA with MAHE, students can enhance their career prospects and open doors to new opportunities.

Also read: Important concepts to learn in MBA Marketing


Marketing projects include researching consumer trends and preferences and developing marketing strategies for new product launches. Students create social media and digital marketing campaigns and analyze competitor analysis to identify opportunities for differentiation. MBA marketing students can gain practical experience and apply theoretical concepts learned in the classroom with MAHE’s MBA programs. It will not only help them in their academic pursuits but also prepare them for a successful career in marketing.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Master of Business Administration
  • Online MBA
  • Online MBA for working professionals

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