How to become a data storyteller in 2023 Data storytelling is a process that involves collecting, organizing, and presenting data to tell a story. It aims to help users understand the context of the data and provide an engaging experience for them. For example, if you’re working on improving customer satisfaction using predictive analytics on your website’s conversion rate, you may use data storytelling to help you understand this process. Data storytelling can be done in many ways—from mapping data points on a graph to creating infographics that include images or videos. It’s important to consider your audience when doing this kind of work because they will grasp different methods differently, depending on their level of knowledge. Data storytelling combines data into one place where everyone can access it easily and understand your processes. It helps with communication between different groups within an organization or a company. What is data storytelling? Data storytelling is a way to make data more accessible, understandable, and actionable. It can help you decide what products to develop or how to improve your internal software and tools. Alternatively, you can use it to explain your value proposition to customers (even potential ones). In the digital marketing world, data storytelling refers to creating visualizations meant to convey insights from data sets in an easy-to-understand way. This type of visualization is referred to as a data viz (short for “data visualization”). It can include charts, graphs, maps, and other visual representations that help people understand key trends within large datasets. Check out our blog on the rising demand for data science! Data storytelling techniques Data storytelling can be used for various purposes, including: Talking to people This data storytelling technique involves talking with users about what they want from their organization and how they can help them achieve it. It helps the organization understand its customers better and find out what works best for them. Insight postcards Insight postcards are a great way to share your data-driven insights with the world. These postcards can be used as a stand-alone piece of collateral for an event/presentation or as part of a larger infographic you create to share with your audience. Infographics Infographics can be broken into three different types: Pictorial infographics: These are simple images that show facts in an easy-to-understand format. They’re usually accompanied by text explaining what each image represents. Data-based infographics: These use data from sources such as Google Docs or Excel files to create interactive visualizations that help readers make sense of complex topics or data sets. Timelines: These convey historical events or trends over time (for example, how much traffic there has been on a certain highway over the years). Sharing dashboards Dashboards can be created using a few different diagrammatic formats, including: Bar charts – These charts display information about numbers or quantities, such as sales figures or profit margins. They can be used to show how much each product category contributes to the total revenue or how much each department contributes to the total cost overruns of a project. Pie charts – These are often used to compare parts of your business with others, such as expenses between departments or sales between two quarters. Line graphs – Line graphs show information about changes over time and are useful when only two variables are involved in an analysis (for example, quarterly vs. annual sales). You may be interested to know the importance of data science? Data storytelling tools Data storytelling tools are a great way to make your data analysis more accessible and engaging for your audience. These tools can help you tell stories that are easy to understand, so your audience can get what you’re trying to say without reading through the unnecessary text. Juicebox Toucan Toco Nugit Flow Immersive Flourish RAW Graphs DataWrapper Tableau Story Points ArcGIS StoryMaps Qlik Sense Stories PowerBI Observable Infogram Visme Piktochart Sisense Narratives ChatGPT Phrazor Luminoso Data storytelling examples Data storytelling is a new and exciting field that can help you tell your story in an engaging, impactful, and informative way. The best data storytelling examples are: We Feel Fine by Jonathan Harris The Physical Traits that Define Men & Women in Literature by Erin Davis (The Pudding) Animated Sport Results by Krisztina Szucs Buy or Rent by The Upshot Why Do Cats and Dogs…? by Nadieh Bremer and Google Trends Fry Universe by Chris Williams US Gun Deaths by Periscopic Explorable Explanations by Bret Victor Cicadas, A Data Story by Kayla Brewer 30 Years of American Anxieties by The Puddling How can I become a data storyteller? This section will examine some key steps of effective data storytelling. Find the story within the data. Consider your audience. Determine what data matters and what doesn’t. Analyze data and find insights. Identify the most effective data visualizations. Provide context. Structure your story. Becoming a data storyteller is a great career path for those who want to use their data analysis skills more practically. Data storytellers can translate the results of their analysis into stories that can be accessible by other team members and are easy to understand. The first step is learning to make sense of your data. This means understanding each variable’s meaning and the relationship between variables. You should also be able to describe the relationships between variables in terms of cause-and-effect relationships or patterns. Next, you can begin plotting the variables on graphs to make them appear statistically significant (which means there is enough information in the data set). Finally, once you’ve plotted all your variables together on one sheet or spreadsheet (or multiple sheets), it’s time for some real-world testing! Read articles from publications like The Wall Street Journal and The New York Times to learn about the industry and its trends. Find out what kind of data analysts work at your company and how they use their skill set. It may give you an idea about the working structure of professional projects! Read our blog to know more about the career path in data science. Data science job roles and demand Job rolesDemand (People opted)Business Analyst23.3 millionData Analyst86,681 in the USBI Developer41,196 in the USStatistician12,486 in the US Conclusion Online Manipal offers a unique opportunity for students to access data science programs from reputed institutions such as Manipal Academy of Higher Education, and Manipal Institute of Technology (MIT). Along with online MBA from MAHE, you can choose Data Science and Business Analytics to learn the art of data storytelling besides becoming future-ready data professional. Nine-month PGCP in Data Science and Machine Learning program from MIT is a short-cut to enter this niche domain. The syllabus covers data analytics in details – from setting up a plot with Python and R, to create charts in Excel to writing codes in Python or R. The course also includes quizzes that assess students’ understanding of the material being taught, which will help students stay on track for each topic. Enroll in a suitable course matching your interests today! Key takeaways: Data storytelling is the act of telling stories out of data. It synthesizes data into information that makes sense and can be consumed by a non-technical audience. The best way for people to learn data storytelling is through tools like Tableau or Power BI. The key is picking up on what matters most to your audience and showing them how you got there through data storytelling techniques like visualizations or graphs. You will need basic knowledge of statistical methods like regression analysis or linear regression models so that your findings make sense to your reader.
Essential job skills for online degree students to cultivate The modern workplace is a dynamic environment that calls for individuals to possess a range of knowledge and skills. Those pursuing an online degree have to be particularly adept at working in the digital realm; they must develop a set of essential job skills to be successful. These include being able to manage time and stay self-motivated, as well as being able to collaborate and adapt to changing conditions. Those who have acquired such abilities have the potential to excel in their chosen field. With dedication and determination, they can make their online degree count and reach their desired professional goals. The article will further discuss some of the essential skills that students with online degrees must possess. To know more, read How online learning bridges the skills gap and improves placement outcomes. Essential job skills that students with online degrees must develop Skill development assists students in laying a solid foundation in their learning stage. It promotes self-esteem, leadership abilities, and confidence in students. It also fosters essential life skills in students to help them navigate a successful path. It encourages students to plan for their future and helps them become critical thinkers. Students with online degrees must cultivate and possess certain essential job skills to be relevant in the job market. The essential job skills that students with online degrees must possess can be categorized into certain categories, which are as follows: Technological skills Technological proficiency is a must-have for online degree students. In order to succeed in online degree programs, students must be comfortable with navigating digital tools and platforms, such as online learning platforms and software programs. They must also be able to troubleshoot any technical issues and quickly pick up on new tools and applications. Being tech-savvy is essential for online degree students to stay ahead in the digital landscape of today and will no doubt help them to succeed in their degree program. Digital skills In today’s world, students must have proficiency in social media platforms effectively, as it is a core and valued skill today. Social media plays a major role in various aspects of today’s world – from brands marketing their products on social media to employers hiring candidates. Social media now also plays an important role in providing excellent customer service, as many customers use social media to clarify issues or provide feedback. Thus, it is essential for online students to have a proper understanding of various social media platforms and how to utilize the features of these platforms. Employers are also looking for individuals who have a proper knowledge of social media platforms, as it is all the rage now. Data analyzing skills Data analytics enables students to make educated and data-driven decisions to drive better business knowledge. Data analytics is an essential skill as it provides a clear idea about certain things, patterns, and trends with proof. Students must learn at least the basics of how to derive useful information from a huge pile of collected data as more and more businesses depend on data-driven solutions and strategies to grow their business. It is an essential digital skill that employers value in their candidates as it highlights their analytical thinking and their critical reasoning to derive useful and relevant information from a huge load of data. Research skills Research skills are integral for students who are pursuing an online degree. Not only do they need to be able to locate reliable and relevant sources, but they must also be able to assess and synthesize the data collected and draw pertinent conclusions from their studies. This is a requirement for many online degree programs, as students must have a sound understanding of the material in order to complete assignments and projects to a high standard. Having strong research skills is, therefore, essential for any online degree student who wants to get the best possible results. Communication skills For those studying for their degree online, communication skills are essential. It is essential that students are able to express themselves both verbally and in writing in an effective and concise manner, not only to their professors, peers, and online community but also when it comes to networking and job searching. Being able to effectively communicate with professors and peers will ensure that you can actively participate and absorb the most from your online degree program. Furthermore, effective communication skills are a must when it comes to networking and job searching, as the ability to articulate your ideas and experiences clearly and confidently is vital for success. Adaptability Adaptability is an essential skill for anyone embarking on an online degree program. As technology and course requirements are constantly evolving, students must be able to adjust quickly and effectively to new environments, tools, and time constraints in order to ensure success in their academic pursuits. Adaptability is not just a desirable trait – it is a necessity in order to navigate the ever-changing landscape of online education. By cultivating this ability, online degree students can remain agile and responsive to the demands of their program, allowing them to make the most of their educational experience. Problem-solving Problem-solving is an essential skill that employers value and look for in individuals. Problem-solving abilities enable you to not only identify that there is a problem but also to determine what is causing the problem and how to implement a solution. Problem-solving abilities demonstrate a variety of other essential skills, such as logic, resilience, creativity, imagination, lateral thinking, and determination. It highlights how you handle a specific problem or issue and implement a solution accordingly. Online students can benefit highly from developing their problem-solving abilities as it would help them to manage any obstacle they might face and handle problems effectively. You can also read, Fastest growing digital skills in 2023. Conclusion Students with online degrees must possess a wide range of essential job skills in order to be successful in their respective fields. Students must hone their technical skills, soft skills, transferable and marketable skills, and digital skills and must continually invest in these competencies in order to thrive in the workplace and job market. Cultivating these essential skills will empower them to become effective and successful professionals in their chosen fields. It is vitally important for online degree students to acquire and maintain these essential skills since they are crucial for success in any field or domain. With the right set of skills, students with online degrees can look forward to a successful and rewarding career. Students interested in pursuing their education online can enroll in the top UGC-entitled degrees on Online Manipal to begin their journey toward a successful career by developing crucial industry-relevant skills and expertise.
Optimizing supply chain with data analytics Data analytics helps you better understand your business and its supply chain. It helps you make informed decisions, improve operational efficiency, and reduce risk. Supply chain managers use data analytics to track inventory levels, predict demand trends, and forecast production requirements. They use data analytics to determine how many products are shipped in the shortest possible time. How does data analytics help supply chain management? Data analytics in supply chain management is a powerful tool for businesses. It can help you: Reduce inventory costs Improve cargo shipment efficiency Achieve cross-functional cooperation Chalk a new S&OE (sales and operation planning) workflow Improve transport logistics Validate data Detect anomalies Benchmark operations Allow for mobile reporting Gain visibility into global logistics Analyze real-time route optimization Improve demand forecasts Want to know the connection between SCM and the retail industry? Read our blog on the importance of SCM in the retail industry. Data analytics in supply chain management Data analytics is a powerful concept with the potential to revolutionize the supply chain management industry. It allows companies to gain a deeper understanding of their customers and products, leading to more effective marketing strategies, improved product development, and increased customer loyalty. Here are some ways that data analytics can help supply chain managers: 1. Supply Chain Analytics Tools Supply chain analytics is a great way to track, analyze, and understand the movement of goods through a supply chain. It can be used to identify problems in the process and make improvements. Additionally, you can use it as a supply chain analytics tool for comparing other companies’ strategies against your own. Supply chain analytics is different from traditional business intelligence (BI) systems because it’s designed to look at data from multiple sources, including internal records, customer transactions, and third-party data such as market research reports or industry news articles. Supply chain analytics can be used for many purposes, including: improving product quality by identifying issues with suppliers or manufacturing processes; reducing waste by understanding which parts of the process are most inefficient; aligning goals with business strategy by determining whether a particular business model will yield optimal results for your organization; determining how much money to spend on certain steps of your supply chain; helping you decide which suppliers are best suited for what needs they provide – suppose one supplier is willing to provide products at a lower cost but doesn’t have fast delivery times. The other supplier has vice versa properties. Then, paying for fast delivery would be a great decision. The tools used for supply chain analytics include: SAP Supply Chain Analytics Software PeopleSoft Supply Chain Analytics JDA Supply Chain Analytics Manhattan Associates Visibility and Insight Ariba Analysis SAS Supply Chain Intelligence Cognos Supply Chain Performance Procurement Analytics Tableau Software Supply Chain TARGIT Business Intelligence & Analytics solution Kinaxis RapidResponse 2. Predictive Supply Chain Analytics Predictive supply chain analytics is the process of analyzing data to predict future demand and supply, enabling companies to make more informed decisions and take pre-emptive action. Companies in many industries, including retail, manufacturing, healthcare, logistics, and finance, can use predictive supply chain analytics. The key to predictive supply chain analytics is using machine learning algorithms to analyze historical data and predict future events. For example, a company may use predictive supply chain analytics to predict whether it will need more inventory for a particular product or service based on trends in sales patterns over time. The result would be an early warning system that allows them to adjust their inventory levels accordingly. Want to know the relationship between supply chain management and operations management? Read our guide on SCM and operations management and how they go hand-in-hand. 3. Supply Chain Data Visualization Supply chain data visualization uses various tools to display the flow of products and materials through a supply chain. This can be done through geographical and product flow diagrams. A geographic flow diagram shows where products are shipped from, where they are stored, and where they are eventually shipped to. In contrast, a product flow diagram shows how many units of each product are being produced at any given time and how much material goes into each unit of that product. It also shows how much time it takes for each step to complete. Supply chain data visualization can show how long it takes for products to reach their destination, how much inventory is left, where there are delays or problems in the flow of goods, or how much money is being lost due to poor processes or inefficient organization. Supply chain data visualization presents data in graphs, flowcharts, Gantt charts, time series, and tables. Want to know the best analytics tools in the market? Check out our detailed blog on essential business analytics tools for more information! 4. Big Data in Supply Chain Management Big data describes a company’s growing amounts of collected, stored, and analyzed data. This data includes customer purchase histories, product performance statistics, and social media posts. Big data in supply chain management is applied to product development and testing, product lifecycle management, demand forecasting, inventory management, pricing decisions, and promotions. In general, big data can analyze patterns in large sets of information (such as historical trends or customer behavior) to improve your processes and make better decisions based on what you know about your customers’ preferences and behaviors. Want to know more about marketing analytics? Check out our beginner’s guide for marketing analytics to get started! Tabular representation of the supply chain management process StepProcessProcurementSecure the goodsInventoryMaintain the goodsManufacturingPutting everything togetherQuality ControlCheck the workSales CoordinationPitch the productDistributionFulfill the ordersLogisticsProfit and analysis Conclusion As the business world becomes more competitive, companies need to become more efficient with their supply chains. Companies that succeed in this area will be able to respond quickly to market changes and maintain profitability. The supply chain management course at Online Manipal offers students the ability to learn about all aspects of the industry, including how companies manage the flow of goods from suppliers to consumers. Students will learn about supply chain management theories and best practices and how businesses can adapt their existing processes to meet new challenges. Key takeaways: Data analytics allows companies to find ways to reduce costs, improve productivity, and increase revenue by using data-driven decision-making. Data analytics is a powerful tool for optimizing supply chain management processes. It can identify and quantify the effects of variables on various business processes, such as inventory management and production scheduling. Data analytics can help companies manage their supply chain more efficiently by identifying factors that affect performance and using them to make adjustments to improve efficiency.
Role of data science professionals in marketing When you launch a new product or service, your first priority is to spread the word about it as a market. Since the completion is super high and has already reached the upper limit, the task won’t be easy. In fact, you will face maximum challenges in popularizing your product or service. This is where the concept of marketing comes into play. It is a broad and comprehensive subject that covers various techniques and technologies that are used for spreading the word about a certain product, service, or brand. In other words, marketing means promoting your business and its elements in a way that you can get more sales and revenues. In earlier days, people used traditional marketing methods such as printing pamphlets, making announcements, relying on references, and so on. However, these have become obsolete because the current market is super competitive, and if you do not adopt new and innovative technologies, your business will soon fall out of the race. That’s why most businesses now invest in learning the role of data science in marketing. The following article will walk you through the importance of using data science in marketing techniques and the results yielded from them. Importance of data science in marketing Data science is a process through which hidden information sets are extracted from any kind of data and then converted into visual insights through graphs and charts. Visualization is important because no one will be able to understand raw data or the unstructured information extracted from it through processing. Once the insights are obtained, the use of data science in marketing can be easily acknowledged. Following are some of the pointers that will help you understand how this new technology has helped marketers to take their practices up by several notches. Data science helps in understanding the market in depth with the help of real-time insights. For example, you can easily know how the market trends are shifting or which practices have become obsolete using a comparative analysis. As a result, you won’t be investing in obsolete practices or techniques which might cause more harm than good. It is very important for every marketer to understand what the target audience is expecting. Long gone are the days when businesses used to rely on their practices only. Nowadays, every business needs to focus on what the target audience wants and expects if they want to gain success. This is why investing in data science is important because it allows businesses to know what the target audience wants, their expectations based on demographics, and many other factors. With the help of data science in marketing, professionals can know the expected risks or chances or failure in the business. For example, when you want to roll out a new product or service, you can use visual studies from data science to check if it will be accepted well by your target audience or not. If the studies do not yield appropriate results, you can plan a new strategy for rolling out the concerned service or product in the market. So, it is evident that with the help of data science, you can mitigate the risks and failures to a great extent. As we have already discussed, data is very powerful at this time. If you use it appropriately and analyze the data sets to reveal the hidden information, you will be able to make data-driven decisions. For example, you can decide whether your business requires an improvised marketing funnel or not according to the response you have received from your target audience over the past 6 months. The decision will be taken upon the real-time results from data analysis and not based on assumptions. Last but not least, data science in marketing has a crucial role in optimizing the overall budget of the business. As the risks of failure will be reduced, you won’t have to spend a lot in mitigating them at every step. Besides, you can target the right section of the audience and drive maximum sales for your business. So, data science will not only increase the incoming revenues for your business but also reduce the money invested in risks, failures, and so on. You may like to know the application of data science across sectors. Marketing areas where data science plays a key role Although data science in marketing can be used in several ways and implemented in multiple areas, it is better to understand the key roles of this new concept. In other words, one should learn how data science is implemented in marketing, along with its benefits. Data-driven marketing One of the important ways in which data science can be used is through implementing data-driven marketing. This method allows marketers to rely on the information obtained from real-time data and make important marketing decisions. For example, studying the competitors will help your business to learn if the target audience you decided for the new product or service is right or not. If the target audience isn’t able to drive sales for your business, it would be better to look for another section that meets your requirements. So, here the marketing decisions will depend upon the real-time insights obtained from data, thereby helping you implement data-driven marketing in your business. Predictive modelling Another way in which data science can be used in marketing is through predictive modelling. It is a process where you use an advanced analytical model based on artificial intelligence and machine learning to predict a certain outcome or scenario. For example, when you want to decide if you must reduce product prices or provide discounts, predictive modelling will be of great help. You use the existing data sets and study the patterns and trends to earn a prediction on the plants you have made. If the predictions are in your favor, you can go on and reduce the prices or offer discounts. Marketing analytics From the name itself, you can understand that marketing analytics is a process through which raw data can be converted into valuable insights through data processing and visualization. For example, you can convert feedback and surveys into visual insights through graphs and charts to understand how many people are in favor of a new upgraded product version. If the number is significantly high, launching the new version will earn you success and vice versa. Customer segmentation This marketing practice has impacted the marketing through data science positively. It is a concept where a huge customer base is segregated into multiple blocks, where each block will have a common set of characteristics. For example, my new target is a kids’ market for new clothes. You can use customer segmentation to divide the market into several blocks. One block can represent kids who usually like to wear casual clothes, and the other one represents children who always want to dress in fashionable ways. Challenges and limitations of data science in marketing ChallengesResolutionData securityimplementation of top notch security practices such as passwords, double layer authentication system, and so onLack of skillsmarketers need to adopt new skills to deal with the changing dynamics of data science in marketingInaccuracydata science models need to be passed on machine learning and artificial intelligence to reduce the accuracy and precision issues in the results Conclusion Data is a storehouse of information that, when extracted, can reveal many secrets of the market, target audience, customers, and several other business pillars. So, investing in data science in marketing can yield valuable insights and help businesses overcome roadblocks and achieve success. If you want to become a successful marketer, enroll in online M.Sc. in Data Science or online MBA in Data Science from Manipal Academy of Higher Education (MAHE) at Online Manipal. It will help you sharpen your skills and develop a competitive advantage. Key takeaways: Data reveals information about the business, market, customers, and target audience to allow professionals to make real-time decisions. From marketing analytics to predictive modelling, data science in marketing can be used in various ways. The challenges in implementing data science in marketing involve security issues, skill gaps, and so on.
How our online degrees have empowered women from small towns & villages of India Online learning plays a key role in the digital world we live in by improving access to education to women and girls, especially in rural areas. Women and girls who have limited or no access to educational infrastructure are making use of technology to receive education. Apart from lack of educational infrastructure, societal norms and restrictions have denied women the access to education. However, online education can help solve this problem. Girls and women residing in rural areas can pursue an online degree from the comfort and safety of their homes. They need not move to another city, spend on traveling or rent or even face cost as a barrier. They can access affordable online degrees anywhere, anytime. Online Manipal is proud to have brought about a difference in the lives of women living in small towns and villages by giving access to online degrees from premium universities. This International Women’s Day, we got the opportunity to interact with our learners from smaller towns of India, who are pursuing online degrees to fulfill their dreams and aspirations. Hailing from Ramabhadrapuram, a village in Andhra Pradesh, Botsa Anita was married off before she could fulfill her dreams of getting a degree. After giving birth, she was forced to stay at home and take care of her family. “I have a 5-year-old daughter to take care of. However, I didn’t want to sit idle. With a bachelor’s degree in hand and one and a half years of experience in accounts, I chose to pursue an online MBA degree from the comfort of my home,” Anitha says. Unable to attend physical college, Anitha chose Online Manipal to pursue her online degree. She is pursuing her online MBA from Manipal University Jaipur, which will help her grow in her career and explore high-paying jobs. “I chose Online Manipal mainly because of the flexible learning opportunities. I’m able to study at my own pace and convenience. Sometimes, when I’m not able to attend live classes, I go through the recorded sessions to keep up with the course curriculum. So, I’m easily able to balance my academics and personal commitments,” she says. Many women like Anitha have dropped out of college or have discontinued their education due to unavoidable circumstances, and she has a message for them. “Instead of sitting idle, women should utilize their time to do something useful. I’m sure you can spend at least two hours a day on yourself, doing what you really like. We need to overcome these challenges to bring about a change in our lives.” From 9am to 5pm, Sahana works as a tele calling executive at a real estate company. After 5pm, she switches to her data entry job for a couple of hours to earn extra money- all of this to pursue the degree of her dreams and provide financial support for her family. An online degree has given her the opportunity to study while earning. “My father is a farmer, and mother is a homemaker. My family’s financial burden lies with me. I have a younger brother who is in 10th grade. Along with paying my college fees, I’m funding his education too. Thanks to MUJ, the online B.Com degree is very affordable and I’m able to manage my expenses well,” Sahana says. Born and brought up in Krishnarajpet, Karnataka, Sahana chose to pursue an online degree as it is recognized at par with on-campus degrees. Her aim is to work with a multinational company and settle with a good salary. She also wants to enroll her brother in a good university. “Girls residing in small towns and villages are generally forced to get married if they are not well-educated. Education is important for every woman, and it helps build trust and self-confidence. Your family will be proud of your achievements and allow you to live a free life. A degree also gives financial and personal independence, which is very important for today’s women. This International Women’s Day, I urge all women to get a degree to become independent.” “I was married off at a young age and couldn’t continue my studies further. After my 12th grade, I couldn’t study for over 5 years. But I was very passionate about academic and wanted to fulfill my career aspirations,” says Khatija from Maharashtra’s Dapoli town, who is pursuing her online BBA from Manipal University Jaipur. That’s when Khatija decided to enroll for an online degree, because it is flexible and convenient, especially for women who cannot attend college. She believes that online degrees are empowering women who are homemakers to study from the comfort of their homes, without having to sacrifice personal commitments. Fascinated by the world of business, Khatija chose to pursue an online BBA degree. She aims to pursue her online MBA after her undergraduate degree and wants to work in a management role. Khatija hopes to become an HR manager soon. “I have had a great experience with Online Manipal. The LMS, live lectures and recorded classes are great. They also have the best faculty who are guiding us through this program,” Khatija says. “This International Women’s Day, I want to say that women must make use of online learning. It is a boon to those who want to pursue their career dreams and aspirations.” If you too are looking to get a degree or want to upskill, choose an online degree today! This International Women’s Day, Online Manipal has renewed its efforts to empower women by offering a 25% scholarship on all online undergraduate and postgraduate degrees offered by Manipal University Jaipur to select female applicants. Click here to know more about how to apply for this scholarship.
MBA in Healthcare Management vs Paramedical courses: Key Differences Healthcare management is perhaps one of the most in-demand job sectors at the current time. It offers professionals a way to enter the healthcare market and enhances their skills as management employees. Apart from this, professionals can also work in the administration sector of pharma, managing patients, doctors, and so on. However, not everyone is aware of the benefits of pursuing an MBA degree in healthcare management. As a result, many people prefer to opt for other paramedical courses in radiology, nursing, business administration, and so on, to pursue a career in healthcare management and relevant paths. If you think that a healthcare management MBA and a paramedical course will offer you the same exposure, you are highly wrong. Both these lines are poles apart, having differences that you can’t even imagine. Before you choose any career path, it would be better if you knew about them in detail. So, here we have discussed the major differences between paramedical and healthcare management degrees that every professional should be aware of before making any major career decision in their lives. Overview of MBA in healthcare management As the name suggests, a healthcare management degree will help a professional become expert in various management and administrative jobs related to the healthcare industry. It can be regarding maintaining and managing electronic health records or forming collaborations with various vendors to get medical supplies and pharmaceutical port products right on time. As a healthcare management professional, you will have a lot of responsibility for overseeing and managing various operations outside the medical department. In fact, the services that you want the healthcare organization to offer to the patients will also depend on how well you are with your managerial role and responsibilities. Therefore, every professional needs to have a proper management degree in healthcare to understand the practices and challenges they can face at every step. If the management is not proper or there are huge gaps in the strategies, not only will the operations be affected, but you won’t be able to provide the best experience to the patients and other people. The subjects to be studied for an MBA in healthcare management are: SemesterSubjectSemester 1Managing People & OrganizationsFinancial Reporting & Statement AnalysisManagerial EconomicsBusiness StatisticsBusiness Communication Semester 2Financial ManagementMarketing ManagementStrategic ManagementIT for BusinessBusiness LeadershipResearch MethodologySemester 3Management AccountingLegal Aspects of BusinessHealth InformaticsQuality Management in HealthcareHealth InsuranceMinor ProjectSemester 4Entrepreneurship and InnovationSustainabilityHealth Education & CommunicationHospital Planning & Infrastructure ManagementHealthcare Operations ManagementCapstone Project Overview of paramedical courses A paramedical course is basically a study program on subjects related to healthcare but not involving doctors directly. For example, nursing is a type of paramedical program where students learn about medical science but not in an advanced manner as that of doctors. Similarly, medical equipment operators opt for other paramedical courses such as radiology. They need to learn more about human body parts, their working, structural and functional aspects, and so on. No matter what, these professionals do not have to engage in a proper medical program, which is primarily one of the benefits of opting for a paramedical course. Unlike professionals having MBA degrees in healthcare management, paramedical professionals won’t have to focus solely on management and administrative departments in a healthcare organization. Instead, they can opt for career options partly related to health and medical science. Following is a brief explanation of subjects professionals must study in paramedical courses. Paramedical courseMajor subjectsNursingMedical surgical nursingAnatomy and physiologyMental health nursingNursing foundationCommunication and educational technologyChild health nursingPharmacology and pathologyNursing research and statisticsMedical laboratory technologyHuman anatomy oneHealth education and health communicationClinical hematologyHuman anatomy labMicrobiology, serology, and immunology labHuman physiologyHistopathology and histological techniquesBiomedical waste managementPrinciples of lab management and medical ethicsAnesthesia studiesApplied anesthesia technologyHuman anatomyMedicine relevant to anesthesia technologyBiochemistryApplied pathologyEnvironmental science and healthClinical pathology, blood banking, and hematologyPhysiotherapyAnatomyPharmacologyPediatrics and geriatricsPT in ortho conditionsBiomechanicsPathology and microbiologyNeurologyResearch and methodology MBA in healthcare management vs paramedical courses: career prospects Both MBA in healthcare and paramedical career prospects are huge and lucrative for all professionals. Not only can they work in some of the reputed healthcare organizations, but they will also get jobs with higher salaries and incentives. Since paramedical and MBAs in healthcare comprise different aspects of the healthcare industry, professionals will have versatile job options in terms of roles and responsibilities. The following explanations will help you understand the different job roles that a professional with an MBA in healthcare or a degree in paramedical can get once they complete their course. Job roles with MBA in healthcare Pharmaceutical project manager The professional is responsible for the overseas development of new pharmaceutical drugs, planning for an efficient rollout, and dealing with the risks or challenges. They are also responsible for designing medication programs, conducting clinical trials, arranging market benefits and surveys, and so on. Health administrator As the name suggests, you will be responsible for all the administrative operations in the healthcare organization. For example, you will collaborate with vendors to gather the pharmaceutical and medical supplies while managing the entire procurement and supply chain. Clinical research manager As a clinical research manager, you will be responsible for acquiring and handling government funds for various types of clinical and research studies. You will also be responsible for dealing with clinical budgets that are assigned for research programs. Find out various career options after an MBA in healthcare management. Job roles with a paramedical degree Physiotherapist: With a degree in physiotherapy, you can easily become a physiotherapist and have the responsibility of conducting mobility and physical exercise and training programs. Nurse: As a nurse, you will be able to work aside from a doctor and manage patient care. Medical equipment operator: One of the most in-demand careers with the paramedical course is that of a medical equipment operator. It can be an MRI machine or a simple USG machine. MBA in healthcare management vs paramedical courses: salary potential Professionals with MBA degrees in healthcare management usually earn more than people having paramedical degrees due to high demand and advanced skills. However, if you are able to pursue a master’s program as a paramedical professional, your salary will increase automatically. Conclusion In this article, we have learned more about the job roles and paramedical and healthcare management salaries that professionals can get with either of the degree programs. If you want to achieve such success, you can enroll yourself in an online MBA in healthcare management at Manipal Academy of Higher Education (MAHE). It will help you gain management skills and in-depth knowledge of the career path. Key takeaways MBA degree in healthcare concerns management and administrative operations, whereas paramedical courses are related to medical science that does not involve doctors directly. Both MBA in healthcare and a paramedical degree will earn you a higher salary and a better job in reputed organizations in the industry. With a specialization course in MBA healthcare, you can choose from a versatile job role list.
How Online Manipal has empowered women by giving access to flexible & accessible online degrees The theme of this year’s International Women’s Day is aligned with the fact that innovation and technological change combined with education in the digital age is key to achieving gender equality and empowering women and girls. The digital age provides a great opportunity to come up with effective solutions and innovations to help women and girls unleash their potential and rise to become leaders, entrepreneurs and create a distinct identity for themselves. Digitalization of the education sector has benefitted women from all walks of life. From homemakers, working women, entrepreneurs, to new mothers and women who dropped out of school or college, online degrees have empowered them to build a future of their dreams. Homemakers & new mothers As homemakers, women can pursue online degrees from the comfort of their homes, without hindering their household chores. Flexible learning opportunities allow them to study at their own pace and earn a degree from the safety of their homes. Working women Career breaks are daunting, but with an online degree, working women can pursue an online degree or certification to upskill themselves. A recent report suggested that women are upskilling more than ever today, thanks to technological innovations. Moreover, working women can get to network with professionals from across geographics, enabling them to build professional connections within their industry. Since online degrees are more affordable than traditional on-campus degrees, working women don’t have to face cost as a barrier. Entrepreneurs Online degrees are a great choice for women entrepreneurs who want to enhance their technical knowledge and apply them practically in their business. It also helps them build a greater network that will help them expand business connections. School or college dropouts Many girls and women dropout of school or college due to personal commitments. Thanks to online degrees, they are empowering women who want to continue their education without having to travel to college. They can study anywhere, anytime and get the degree of their dreams. Even though the gender gap in our society is narrowing, most women are responsible for household chores and other family commitments. Online learning caters to women from all walks of life who want to achieve their goals and unfulfilled aspirations. Online Manipal is proud to have made a difference in the lives of women, by giving them access to online degrees and certifications from premium institutes including Manipal University Jaipur (MUJ), Manipal Academy of Higher Education (MAHE), T.A. Pai Management Institute (TAPMI) and Manipal Institute of Technology (MIT). Our online degrees are flexible, affordable and we aim to provide a hassle-free experience to all our learners. Hear from our female learners, who are from diverse backgrounds, about how online degrees are helping them fulfill their dreams and how Online Manipal is empowering them. Alisha Shaw, online MBA “Online education has empowered me by giving me the opportunity to continue my job without a career break. Pursuing an online degree through Online Manipal has helped me maintain work life balance. Online Manipal’s social networking app Epic.U has helped learners explore common interests on a single platform. I personally feel that women should be encouraged to achieve their dreams and career goals and online learning is paving the way for that.” Jyothi Jitesh Kumar, online MBA “Thanks to Manipal University Jaipur, I’m soon going to graduate with my dream MBA degree. The faculty at MUJ are supportive and make extra efforts in responding to our doubts and queries. Online Manipal’s Ekam event was very exciting, as we could meet our faculty members and peers in person. This International Women’s Day, I take pride in the fact that I was able to pursue my higher education in the online mode. Online degrees have given the opportunity to women to rekindle dreams and Online Manipal has played a key role in my life. The mantra is to be bold and confident!” Menka Sharma, online MCA “I feel proud to be pursuing my online MCA through Online Manipal, as team MUJ has been extremely supportive. Through flexible learning opportunities, I was able to study at my own pace. Online education has largely benefitted women, especially those who are tied by family commitments. Women can pursue their higher education in the online mode without hindering their personal life. Never give up on your dreams and work towards becoming self-reliant.” Sivaranjini B, online BCA “I had to drop out of school since I was married off. After becoming a mother of two children, I lost hope. However, an online degree has given me wings to pursue my dream degree. The online degree has empowered me by making me feel more confident about myself. It has enhanced my perception in multiple ways. Thanks to Online Manipal, my mentor constantly helped me with my assignments and exam preparation. The learning material includes in-depth concepts. In today’s digital age, women must make use of technology to fulfill their dreams.” While we believe we have played a small role in empowering our women learners, we are happy to renew our efforts on this International Women’s Day. Online Manipal is offering a 25% scholarship to selected women on all online undergraduate and postgraduate degrees offered by Manipal University Jaipur (MUJ). An effort to celebrate your passion and perseverance, our #EmpowerHer scholarship aims to make online degrees accessible to women from all walks of life. Click here to know more about how you can apply for the scholarship.
How to balance online learning and personal/work life – Useful tips from MUJ’s online students Balancing work or personal life and online learning is essential because it allows individuals to manage their time effectively and avoid burnout. Without balance, one’s personal and professional life can become overwhelming, leading to stress, decreased productivity, and a decrease in overall well-being. Moreover, online learning requires self-motivation, time-management, and discipline, all of which can be challenging to achieve without a balance in other aspects of life. To achieve a balance, individuals can start by setting clear boundaries between their work/personal life and online learning. This means dedicating specific hours to each activity, such as setting aside time for studying and completing coursework, and then using the remaining time to focus on work, family, or other personal activities. Another effective strategy is to prioritize tasks and activities based on their level of importance and urgency. This allows individuals to manage their time effectively and avoid feeling overwhelmed with the demands of work, personal life, and online learning. Online learning offers the flexibility to study at your own convenience without having to set aside your personal or professional commitments. With proper planning and scheduling, you can balance your online learning and personal life without any hassle. Here are a few useful tips from Manipal University Jaipur’s online students Author: Ayeesha Riha Batch-5, online B.Com – Manipal University Jaipur Set boundaries This is the most important thing when you take up online classes, especially when you live with your family. Activate “do not disturb” mode when you’re studying or working. Let people around you know your study and work time. This way, they will give you your space and not interrupt you now and then. Plan your schedule Pre-planning your day/week can help you stay organized, prioritize tasks, and boost productivity. It helps you get a clear picture of what needs to be done to accomplish the goals for the day. It also helps keep track of your progress. Designate a study space Find a place where you can sit and focus on your study/work without getting distracted. Keep all the essentials like a laptop, charger, notebooks, stationary, water bottle, reward snacks, etc., nearby in the study area to avoid constant interruptions, which might lead to distraction and eventually to procrastination. Manage your time Make a routine, figure out what works best for you, and stick to it. Prioritize the most important tasks from less important tasks. Bifurcate your time and set a specific time for studying, and take breaks in between; use the Pomodoro method. By developing a daily study routine and sticking to it, you can establish a habit that will trim down your decision-making process and save time. It’ll help you decide what to do exactly and when to do it without having to waste time considering your options. Take care of your health Since you’ll be sitting in a particular place for a very long period studying and/or working, it will affect your physical and mental health. To overcome this, make sure to stay physically active by going for a walk or working out. Going for a walk not only helps physically but also mentally, as it helps you clear your mind! For your mental health, make sure to take breaks in between and do what you enjoy the most for example: listening to music, journaling, having conversations with your loved ones, etc. Keep a journal I’ve found journaling to be extremely helpful in many ways, including its potential to improve your mental health. It will help you keep a check on your progress, achieve your goals, improve your writing skills, and reflects on areas for improvement. P.S.:- One of the apps that I use for journaling is “Notion”- if you don’t already know, it’s an all-in-one app that not only helps me with journaling but also with my studies, note-taking, and more. I, a girl who is passionate about being organized, have fallen in love with this app and have been addicted to it. This app keeps me motivated to get things done. These tips may not work for everyone. Try them and find what works best for you and stick to it. These are the few tips to balance online classes and personal/ work life that work for me and those that I incorporate into my life. I hope these tips will be of some benefit to you in one way or another. Author- Harsha Agarwal Batch-4, online BCA – Manipal University Jaipur Create a schedule: One of the best ways to balance your online classes and personal life is to make a schedule or a timetable. Make a to-do list of all the tasks that you have to work on, from attending classes, completing coursework, and even responding to emails, other than this to leisure activities and exercise. Then, allocate fixed time slots for each task on your schedule. This will help you plan your day, manage your time, and ensure that you don’t forget anything/work. Break down tasks: To make your online class easier to manage, break down all the tasks into small, manageable chunks. This will make it easier to stay on top of your classes and coursework, and make the tasks seem less overwhelming and daunting. Prioritize: Prioritize your task so that the most important ones gets done first. Take regular breaks: It’s important to take regular breaks while studying. This will help you prevent burnout and give you the opportunity to get away from your computer and relax. Ask for help: If you are feeling overwhelmed or are struggling to keep up with your online classes, pr something is putting you in sleepless night-works, don’t hesitate to ask for help. Reach out to your professor, colleague or classmates for help or advice. Make time for yourself: It’s important to make time for yourself and do activities
Role of technology in transforming healthcare delivery There is no doubt that technology has shaped several industries in different ways. Take the example of online shopping and how it has evolved over many years. Many businesses are acquiring over 65% of sales from online channels, especially e-commerce ones. Had it been a decade ago, no one would have believed that a business can own over half of the total sales through online channels. Therefore, it is evident that technology can shape the future in a way no one can comprehend. The same has happened with the healthcare industry. With new technological concepts and advancements in healthcare practices, companies, and healthcare organizations can now offer services with 100% satisfaction. In the following article, we will study the role of healthcare technology in transforming the future of the industry and the current challenges businesses have to face. Advancements in healthcare technology There have been several ways the healthcare industry has adopted technologies differently. For example, when the entire world was under lockdown due to the pandemic, the world adopted a new concept of consulting doctors: teleconsultation or telemedicine. Even after the pandemic is over and the world is gradually restoring balance, people still rely on online consultations instead of visiting doctors in person. It is how technology has revolutionized the healthcare industry and changed its future for the good. In this following section, we will learn about the top healthcare technology advancements in the industry and how these have affected the overall operations and target audience. Teleconsultation and telemedicine The term has almost become the best friend of people of all ages, backgrounds, and cultures since Covid-19. After the world witnessed a nationwide lockdown, regular people weren’t allowed to walk outside, even if that meant for a health check-up. However, people who were either affected by the infection or needed immediate medical assistance were allowed to go out and visit the doctors. Since medical assistance and healthcare services are always in need, doctors decided to offer their services and consultations over the Internet. It was either through WhatsApp calls or other online video conferencing software programs. Doctors and patients conversed with one another over video calls instead of the regular clinical chambers. It is what teleconsultation or telemedicine is: a revolutionary practice in the healthcare industry where doctors and patients can talk with one another over the Internet without requiring physical assistance. Digital health One of the major changes the healthcare industry has witnessed in recent years is digital help. The term digital health is comprehensive and multidisciplinary. It involves incorporating technology, primarily hardware and software, into healthcare practices to provide deeper and better insights into a patient’s conditions with maximum accuracy and precision. For example, heart tracking devices come with special sensors that record the heartbeats and pulse rates and display the information as connected peripheral devices. It is what digital health is all about. It is a technological concept through which traditional healthcare practices involving manual work can be transformed and automated using modern software based on technologies such as artificial intelligence and the Internet of Things. Similarly, the introduction of robots assisting doctors in surgeries, including complicated ones such as open heart surgeries, is also a prime example of digital health. Any modern-day healthcare practice involving technology can be termed under this category. It is considered a comprehensive and multidisciplinary practice in the healthcare industry. Artificial intelligence and IoT With the amalgamation of the 2 most advanced technologies of the decade, artificial intelligence and the Internet of Things, the healthcare industry can achieve miracles. For example, hospitals and clinics can rely on robotic doctors to perform surgeries instead of human doctors with the help of artificial intelligence and the Internet of Things. Similarly, when a patient is admitted to a hospital under comprehensive care, IoT will help remove data silos and allow collaboration between doctors from various departments at the earliest. Therefore, it is evident that artificial intelligence, when combined with the Internet of Things, can bring positive changes in the healthcare industry at so many different levels. Electronic health records or EHR One of the major areas where the healthcare industry has truly advanced and come forth by a significant distance is capturing and storing records. In earlier days, healthcare organizations such as hospitals and clinics used to store all the data sets in manual register books. They lacked clarity and organization in handling data and didn’t understand the mistakes they were committing using the manual registers. It is where the concept of electronic health record or EHR comes into play. Here all the records are captured online and stored in the databases as digital. Any person with access to the database can extract and check the data. Everything is sorted in terms of stables and columns automatically. Therefore, no one has to deal with recording the details manually in the databases and making mistakes. Apart from this, a database can typically store electronic health records of more than 10 years without deleting a single record. You may be interested to know about the benefits of an MBA for doctors and how an MBA helps doctors scale up their services. Challenges in implementing healthcare technology There is no doubt that the healthcare industry has been advancing at a rapid rate in recent years. However, the major concern of most healthcare companies and institutes is regarding the implementation of these advanced technologies in the easiest possible way. They have many challenges to overcome, and the process is not at all easy. So, let’s have a brief look at the steps the healthcare industry is taking concerning the challenges faced in technological implementation and adoption. First and foremost, not many people are aware of teleconsultation and telemedicine. Therefore, doctors and other healthcare professionals who still want to conduct consultations online need to accommodate patients’ education concerning the use of the Internet and digital technology for healthcare. Implementing artificial intelligence and the Internet of Things into healthcare technologies is challenging. Not only are there rooms for errors, but these are quite nascent. Although several robots are used to perform minute procedures, large-scale implementation is out of bounds at present. Another major area where the healthcare industry is facing challenges in technology implementation is data security for mHealth (mobile health). There is no doubt that electronic health records have solved many problems for healthcare companies, such as record storage and maintenance. However, the database can be hacked easily, and if the situation is such, the healthcare business will lose a significant amount of confidential information and private belongings. Conclusion Here, we have discussed varied technologies in the healthcare industry. Although these technologies are yet to be adopted worldwide, proper planning and risk analysis can help mitigate the chances of failures and increase success. If you want to know more about the role of technology in healthcare, enroll yourself in an online MBA in healthcare management program from Manipal Academy of Higher Education (MAHE). This course has been curated to help you understand how different technologies can be implemented in the healthcare industry for a better patient care. Key takeaways Artificial intelligence and the Internet of Things can help launch robots for performing complicated surgeries in the healthcare industry. Although the pandemic is over, telemedicine will remain in practice due to its convenience to patients and doctors. Data security is a growing concern for healthcare organizations dealing with electronic health records.
Top hiring trends for 2023, and what do they mean for job seekers The employment market is continuously evolving, and staying updated on the newest hiring trends is fundamental for job seekers seeking to flourish in their professions. Innovation, shifting workplace demographics, and altering societal conventions are all anticipated to influence recruiting as we head into 2023 substantially. In this article, we’ll look at the top recruiting trends for 2023 and what they signify for job seekers. We’ll offer insights and guidance to help you manage these changes and stand out in a crowded job market, covering everything from the development of remote work and the gig economy to the significance of soft skills, diversity, and inclusion. Thus, irrespective of whether you’re starting in your career or seeking to advance your abilities, keep reading to find out more about the hiring trends that will affect the labor market in the following years. Hiring trends predicted to affect the employment market in 2023 The following trends are estimated to affect the employment market in 2023. Remote jobs Remote employment is here to stay due to the COVID-19 pandemic’s impact on our workplace. It’s anticipated that more businesses will provide remote work choices in 2023, enabling workers to conduct their business anywhere. Prospective candidates with experience working remotely and the aptitude to thrive in a virtual setting will stand out. The Gig economy In 2023, the gig economy is anticipated to expand rapidly. Businesses increasingly turn to freelancers, independent contractors, and consultants for short-term initiatives. Employment seekers with various talents prepared to work in the gig economy will be in great demand. Inclusion and diversity Companies will prioritize diversity and inclusion in 2023. Companies are increasingly searching for employees with varied viewpoints and experiences, and job seekers committed to diversity and inclusion will be in great demand. Dominance of Artificial Intelligence. The employment process is being transformed by artificial intelligence (AI). More businesses will utilize AI-powered solutions for resume screening and candidate selection by 2023. Job seekers who optimize their resumes for AI screening and possess the technical abilities required to work with AI will have an advantage over others. Soft skills While technological skills remain crucial, businesses are emphasizing soft skills in 2023. Communication, leadership, problem-solving, and teamwork are examples of these qualities. Job seekers who demonstrate these abilities will have an advantage over their competitors. Upskilling and retraining Because of the quick speed of technological progress, specific talents need to be updated while others are being created. Businesses are expected to invest in employee upskilling and reskilling to stay up with changing work needs. How can the evolution of job trends be helpful for job seekers? Job searchers can benefit from the advancement of employment trends in various ways. These are some examples of how shifts in work patterns might be advantageous: Exploring new career opportunities Job seekers might spot new work chances that may have been unavailable by keeping up with the most recent changes in the labor market. For example, increasing green employment in businesses focusing on sustainability and renewable energy opens up new possibilities for those with these talents. Adapting to the demands of the workplace Job searchers may need to modify their skills and expertise to remain competitive in the employment market when work requirements change. Job searchers may stay ahead of the curve by analyzing shifting work trends and proactively acquiring new skills or information. Finding in-demand talents Job seekers should concentrate on developing in-demand knowledge and abilities due to shifts in employment patterns. For example, the growing use of artificial intelligence and automation is boosting the demand for workers with AI, machine learning, and data analysis abilities. Job opportunities evaluation Job seekers utilize shifts in employment patterns to assess career prospects and identify which businesses are following the most recent trends. For example, companies that provide remote work possibilities or encourage diversity and inclusion may be more appealing to job searchers who appreciate these trends. Increasing job security Job searchers may better understand which industries and jobs are in high demand by staying current on job trends. Trend research can help people make more informed employment selections and boost their job security by selecting occupations less vulnerable to economic downturns or technological advances. Wrapping Up As we have seen, the job market is evolving rapidly, and job seekers must keep up with the latest hiring trends to succeed in their careers. Overall, the top hiring trends for 2023 suggest that job seekers must be adaptable, open to learning new skills, and aware of the changing job market trends. Job trend evolution can benefit job seekers by helping them identify emerging job opportunities, adapt to changing job requirements, identify in-demand skills, evaluate job opportunities, and enhance job security. Online Manipal is one such platform that helps candidates upskill through various online degrees and certifications while managing work-life balance. By developing the right set of skills, staying informed about the latest hiring trends, and demonstrating a commitment to diversity and inclusion, job seekers can set themselves apart from the competition and succeed in their careers.
