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Why is predictive analytics important in business analytics?

Business Analytics

Blog Date
January 29,

The fields of finance, meteorology, security, business, insurance, logistics, transportation, and marketing are just a few examples of predictive analytics used to foresee potential outcomes. Predictive analytics is a method that uses past information to predict future outcomes.

A mathematical model makes predictions or recommendations for obtaining the best possible outcomes based on the available facts. Due to the rapid development of helpful technologies, notably in big data and machine learning, predictive analytics has been increasingly popular in recent years.

To further enhance business processes, firms can utilize predictive analytics tools to collect and analyze massive amounts of data. Foresight into the future will play an even more significant part in the below-mentioned roles.

What is predictive analytics? 

Predictive analytics examines current and past business data to anticipate future, unknowable events. Data mining, predictive modeling, and machine learning are a few statistical methods in predictive analytics. The first step in predicting a company’s future needs is to gather relevant data from the past and present, analyze it thoroughly, and then apply statistical or machine learning technologies.

A company’s operations need careful planning, including inventory management, employee scheduling, infrastructure upkeep, and product promotion. It is essential for any company’s development, success, profitability, and efficient use of resources. Due to the importance of predictive analytics in an increasingly competitive global market, it is unusual to find a company, no matter how big or small, that is not using predictive analytics in some capacity.

Using historical and real-time data, predictive analytics can help merchants better manage their inventories in anticipation of potential future requests. Predictive analytics methods can boost output and income in the industrial sector.

Predictive Analytics Process:

Step 1Define Project
Step 2Data Collection 
Step 3Data Analysis 
Step 4Modeling 
Step 5Deployment

Predictive analytics can foresee halts in production by predicting the timing and location of machine breakdowns. Moreover, manufacturers can save money on raw materials by anticipating demand and placing orders in advance.

Read more about predictive modeling and cluster analysis.

Predictive Analytics vs. Business Analytics

Below is a comparison table explaining the advantages and disadvantages of predictive analytics.

S. No.Business AnalyticsPredictive Analytics
1.It transforms unstructured data into meaningful knowledge that can be applied immediately.To forecast future events, unstructured raw data is first transformed into structured data, and then patterns are found.
2.It is used to understand past organizational processes.It is used to predict future events and unknowable occurrences.
3.Traditional, structured data are employed, combined with manageable data sets.It can use both sophisticated and unstructured data and internal or external data.
4.Data mining, OLAP, reporting, dashboards, descriptive analysis, alerts, surveys, etc., are examples of technologies used.Predictive modeling, statistical analysis, forecasting, and machine learning are examples of technologies used.
5.By making some assumptions and relying on personal experience, it aids in the resolution of business problems.It aids in discovering intricate patterns and builds a model that provides more accurate predictions of what will occur in the future.

Role of predictive analytics in business analytics

Below are some roles and examples of predictive analytics in business.

  1. Fraud detection

Predictive analytics can boost cybersecurity by utilizing various analytics tools to discover patterns and deter criminal conduct in the face of the looming threat of cyber attacks. Every action on a real-time network is examined by sophisticated behavioral analytics to look for anomalies that might be signs of fraud or ongoing attacks.

  1. Optimizing marketing campaigns

Predictive Analytics proves helpful in two areas: consumer habits and customer behavior. Additionally, it is utilized to ascertain their purchasing patterns and reactions to goods, allowing businesses to adjust their marketing plans accordingly. Hence, predictive models aid businesses in doing this by assisting them in drawing in, retaining, and expanding a profitable customer base.

  1. Improving operational efficiency

Regarding daily business, predictive analytics is used for resource management and stock forecasting. For airlines, it means selling more seats, and for hotels, it means filling every room at peak occupancy at any given time. In a nutshell, it improves operational efficiency and, consequently, revenue.

  1. Risk reduction

Using credit scores to forecast whether consumers will pay for their goods is a well-known example of predictive analytics. This credit rating results from a predictive algorithm that considers all pertinent information like purchasing behavior, credit dues, and late fees. It’s also used in other contexts, such as insurance claims and collections.

Learn predictive analytics with a Business Analytics program

Marketing analytics, big data, machine learning, and data science programs may provide courses on predictive analytics. Bachelor’s degrees in computer and data science and master’s programs in data science may provide a solid groundwork for those who study best in a more formal and structured setting, laying the groundwork for learning predictive analytics. 

An alternative to a lengthy degree program is attending a “boot camp” where you can learn analytics fundamentals in a few weeks. Knowledge of computer programming and mathematics might be advantageous for those interested in a career in predictive analytics, regardless of experience or professional aspirations.

Statistics and data analysis, such as data collecting, data visualization, and using data to develop models for predicting future trends, can all be covered in introductory courses in predictive analytics. Predictive analytics courses can be found online, with some focusing on developing solutions for specific platforms like Apache Spark. In contrast, others may focus on applying predictive analytics to specific fields like clinical and public health, marketing, or business.


By shifting from a collection of answers based on business analysis of past data to a set of answers based on the prospective analysis of the future, predictive analytics elevates business analytics to the next level and aids in performance prediction and recommendation-making.

Do you want to pursue a career in predictive analytics to make an effect in many different industries, from banking and healthcare to sales and marketing? Then, you can enroll in Manipal Academy of Higher Education’s Business Analytics courses. Powered through Online Manipal, MAHE offers online M.Sc in Business Analytics and PGCP in Business Analytics.

Professionals who want to make their mark in the exciting and rapidly expanding subject of business analytics can learn the importance of analytics in these programs. Students will leave the program better equipped to use data to respond to client inquiries, address internal issues, and develop winning company strategies.

Key takeaways:

  • Businesses can use predictive analytics to see into the future and peek around corners with some degree of certainty.
  • Businesses today want business analysts who can turn raw data into meaningful insights.
  • Because of augmented analytics’s power, even non-technical business users can make informed, proactive decisions with little to no IT assistance.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Business Analytics
  • Online MSC Business Analytics

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