Difference between accounting and accountancy Have you ever wondered whether there is a difference between accounting and accountancy? Although the words sound similar, there is a marked difference between them. Moreover, according to the Institute of Chartered Accountants of India (ICAI), although both fields are essential in the business world, they serve different purposes. This article will, thus, take you through the distinction between the two to help you make an informed decision about your career. What is accounting? Accounting is basically the process of recording, classifying and summarizing financial transactions. For instance, the preparation of financial statements like income statements and balance sheets reflecting the financial position of a business entity is part of accounting. Key functions of accounting: Recording transactions – Documenting financial transactions like purchases, sales, and expenses. Financial reporting – Preparing statements that reflect the company’s financial health. Compliance – Ensuring that financial activities comply with laws and regulations, including tax requirements. Accounting is, thus, essential for the day-to-day financial operations of a business. The stakeholders, investors, and regulatory bodies require accurate financial data, which is provided by this professional.Check out: How to become an Accountant? What is accountancy? Accountancy is a broad-based term that covers both practical and theoretical aspects of accounting. While accounting forms the basis of accountancy, it also incorporates strategic decision-making, financial management, and the application of accounting principles in relation to long-term planning. Key functions of accountancy: Strategic financial planning – Such as guidance on investment decisions, cost management and financial forecasting. Business analysis – This involves analyzing financial data to identify trends, inefficiencies or opportunities for growth. Ethics and regulation – It ensures that all financial activities are executed in line with professional standards and regulatory requirements. Accountancy professionals tend to be more advisory in nature at their workplaces, assisting organizations to run their finances strategically and ethically. Key differences between accounting and accountancy The following are common differences between accounting and accountancy are as follows: Scope of work Accounting: It is mainly concerned with keeping records and disclosing monetary transactions to the public. Accountancy: It combines practical accounting functions with strategic financial management, which looks at long-term plans in terms of business growth and development. Career roles Accounting is about accountants, auditors, and tax professionals whose job involves handling everyday monetary transactions. Accountancy constitutes higher-level financial analysts, management accountants, and consultants who offer advice to companies regarding future growth strategies. Focus of work Accounting: Involves precise record-keeping, focusing on accuracy and compliance. Accountancy: Combines financial reporting with business advisory services, requiring a deep understanding of financial theory. Why it matters to understand the accountancy vs. accounting difference in finance In finance, recognizing the difference between accounting and accountancy is important for anyone who wants to build a successful career in this field. Do you love working with numbers, managing transactions and ensuring compliance? Accounting could be your area of interest, then! However, if you aspire to provide business insights or give strategic advice alongside managing long-term plans for a company, then accountancy would work for you better. In India, there has been a growing demand for both professionals within these fields due to its booming economy, which requires competent accounting professionals, including accountancy ones, according to the ICAI. The Online Manipal advantage Do you wish to advance in finance and accounting? Online Manipal gives you an opportunity to learn how to succeed in both fields by offering an online BBA in Finance & Accounting. This program from Manipal University Jaipur (MUJ) has been designed with comprehensive modules that cover areas like financial management taxation, making it possible for you to perform well either as an accountant or a financial analyst once the market players employ you. Online Manipal can thus help you achieve your career goals, whether in accounting or accountancy. The bottom line As we have established in this article clearly now, accounting is the act of recording and reporting financial data, while accountancy involves management alongside strategic decision-making. This renders accountancy a broader area. Understanding the differences between the two will enable learners to decide which finance-related profession to pursue. If you are looking for a career in accounting or finance, consider taking Online Manipal’s online BBA program in Finance & Accounting and illuminate your career prospects. Take the first step today! Unlock opportunities with our top online degree programs Bachelor’s DegreeMaster’s DegreeBachelor of Computer Applications (BCA)Master of Business Administration (MBA)Bachelor of Business Administration (BBA)Master of Computer Applications (MCA)Bachelor of Arts (BA)MSc in Data Science (MSc-DS)Bachelor of Commerce (BCOM)- MUJMaster of Commerce (MCOM)Bachelor of Commerce (BCOM)- SMUMaster of Arts in English (MA)
How to apply for MAHE’s online MBA program in 15 minutes Manipal Academy of Higher Education (MAHE) is one of the top institutions in India offering a UGC-approved online MBA program. It is an eminent institution in India offering 300+ programs in 31+ streams for undergraduate, postgraduate, and postdoctoral students. MAHE’s online MBA programs serve as a valuable alternative to traditional MBAs offering quality higher degree opportunities to candidates on a different trajectory due to varied reasons. The program comes with several merits that make it stand out. Moreover, with a seamless and stress-free MAHE MBA application process, which can be completed in just about 15 minutes, applying for the online program is easier than ever. The process involves no complicated paperwork but a smooth, straightforward procedure for candidates to follow and apply for quick and effortless admissions. This blog is a detailed MAHE MBA admission guide for an easy application process to enroll for the online MBA program within minutes. Before the application journey: Check your eligibility The starting point for enrolling in the online MBA program begins with an MAHE MBA eligibility check to ensure that you are eligible before starting the application journey. This requires candidates to review their academic qualifications, work experience (as per the need of the program), and any other prerequisites listed on the official portal of the Manipal Academy of Higher Education for a smooth and hassle-free MAHE MBA application process. Academic & professional requirements Here are the key academic and professional requirements of the MAHE MBA admission guide needed to enroll for the online MBA program: A 10 + 2 + 3-year Bachelor’s degree from a recognized university/institution An equivalent qualification as recognized by the Association of Indian Universities A minimum of 50% marks in aggregate in graduation One year of mandatory work experience in reputed organizations An equivalent certificate issued by the Association of Indian Universities for candidates who completed their 10+2 or Bachelor’s degree from abroad Documents you need The documents required for admission into Manipal Academy of Higher Education’s online MBA program are: Identity and address proof Indian Students – Aadhaar Card International Students – Passport NRI Students – Passport and Aadhaar Card Other documents 10th and 12th class mark sheets Graduation mark sheets/transcripts of all semesters Degree certificate Work experience certificate Copy of Curriculum Vitae (CV) Step 1: Register To begin your journey with MAHE for online education, start by registering on the university’s official admission portal to access the application form and get a step closer to your dream of pursuing an online MBA. Where to apply? Interested candidates can navigate the official application portal of MAHE to apply for the online program at https://www.onlinemanipal.com/. Key sections to complete for MAHE MBA quick apply Below are the key sections that candidates are required to fill in to apply for an online MBA at MAHE quickly and smoothly: Candidate’s name Email ID Phone number State/City Program selected, including program level and stream Step 2: Fill in the basic details Candidates are required to complete the application form by entering their permanent/correspondence address accurately in the application form. Among others, accuracy of the form is one of the crucial MAHE MBA admission tips to consider. You must ensure that the details you offer match with the official documents that you are required to upload in the steps ahead. This will help in avoiding delays in the admission process. Step 3: Pay the application fee Complete your application by securely paying the non-refundable application fee via an online mode of payment to process your application without delays. Indian students can complete their application by paying a nominal non-refundable fee of INR 1,500 to bring them closer to a world-class MBA for a rewarding future. Students from Nepal must pay INR 2,000 (non-refundable) to register. Foreign nationals pay an application fee of USD 50. Step 4: Education & work details To apply for an online MBA at MAHE, candidates need to possess the following educational and work-related documents: Bachelor’s degree mark sheet Marksheet of 10th board and 10+2 Certificate of work experience Step 5: Pay the program fee To pay the first-semester fee, MAHE students can register and log in to the application portal for online payment of fees. The receipt of the same is generated online and sent to the registered email of the student. Students can also pay the full program fee or annual fee at their convenience. Step 6: Upload documents Once the payment of fees is completed, students are required to upload the documents including educational qualifications, work experience certificate, and other supporting documents to proceed further: Bachelor’s degree mark sheet/transcript of all semesters and the degree certificate Identity proof such as an Aadhaar card, passport, voter’s ID, PAN card with photograph, or any other photo identity card issued by the government Address proof such as an Aadhaar card, passport, voter’s ID, post-paid mobile statement, or bank statement Certificate of work experience Step 7: Submit the application Now is the stage to submit your online MBA application for further processes to be carried on by the institution. The application will pass through 3 levels of approval – L1, L2, and L3. Students will be notified via email after each step. However, before hitting the submission button to apply, candidates must review the details carefully one last time. After submission, the application goes through three levels of approval: L1 (Initial Review) – In the L1 stage, the application goes through the basic MAHE MBA eligibility check. L2 (Academic and Eligibility Check) – Here, the academic team reviews the qualifications and experience of the candidates. L3 (Final Approval) – This is the stage where final verification and confirmation from the admissions team are emailed to the candidates. Step 8: University approval Once all the levels are approved, candidates receive a confirmation email with further steps for enrolment. The students can complete any pending formalities at this stage to attend the orientation and begin their online MBA journey. Conclusion The strong vibrant MAHE community comprises 33,000+ students and over 17.1 lakh alumni from across the world. With the above MAHE MBA quick apply guide, you can ensure smooth admission into the online Master of Business Administration (MBA) program to become a part of the prestigious Manipal Academy of Higher Education institution (MAHE). Delivered on the widely-acclaimed Online Manipal platform, the online MBA by MAHE is a thoughtfully structured degree to prepare students for managerial and leadership roles across industries.
Career in Cloud Computing or Cybersecurity Recently, India achieved tier 1 status in the Global Cybersecurity Index 2024, indicating that cybersecurity has been growing at a fast pace due to rising digital threats. There are promising opportunities for IT professionals in these two sectors. This article will help you decide between a career in cyber security vs. cloud computing by exploring their differences, skill requirements, and career prospects in the Indian context. What is cloud computing? What are its features? Cloud computing delivers computing services such as servers, storage, and networking over the Internet. This allows for quicker business innovation, cost reductions in operations, and efficient scalability. Characteristics of cloud computing: No manual intervention when accessing computing resources. Broad network access through standard internet protocols. Resource pooling allows multiple users to share efficient resources. Easily adjustable resources based on demand. What is cybersecurity? What are its features? It involves protecting systems, networks, and confidential data against digital threats. Because cybercrime has escalated in India, we need more cybersecurity experts lately. Characteristics of cybersecurity: Network security defends networks from intruders. Application security makes sure that software utilization is safe. Data protection preserves sensitive information from cybercrimes. Disaster recovery ensures that businesses survive even after a cyber attack. Cyber security vs. cloud computing: Skills required for each Job For many roles, particularly those focused on cloud computing, IT infrastructure, and software development, having skills in specific cloud platforms like AWS or MS Azure is often a requirement. Employers typically expect candidates to have hands-on experience or certifications in these platforms that are essential for managing and deploying cloud-based services. Such roles include cloud engineer, cloud architect, DevOps specialist and more in cloud computing spheres. On the other hand, in cybersecurity, we have job titles such as security analyst, ethical hacker or cybersecurity consultant. Cybersecurity roles demand essential skills in threat detection, risk management, incident response, encryption, and regulatory compliance. Cloud computing roles require proficiency in cloud platforms, virtualization, automation, scalability and infrastructure management. Which is easier to learn: cyber security vs. cloud computing? The choice between cyber security vs. cloud computing depends on one’s skills and interests. If you enjoy solving problems while analyzing threats, you will love cyber security. But if you prefer working on infrastructure and IT services, cloud computing is your cup of tea. The Online Manipal advantage You must acquire formal education to advance in your career within these fields of study. Online Manipal offers online courses that are UGC-entitled, and NAAC A+ accredited from reputable institutions like Sikkim Manipal University (SMU), Manipal University Jaipur (MUJ) as well as Manipal Academy of Higher Education (MAHE). To develop proficiency in these fields, sign up for the online MCA course in cyber security offered at MUJ. This course concentrates on cyber security essentials and related topics like cyber laws & ethics, ethical hacking, cryptography, and network security, among others. Graduates acquire competencies that will be useful when they undertake their future jobs in the field of cybersecurity. The bottom line The choice between cloud computing and cybersecurity will depend on your skills and area of interest. Both areas are in significant demand today and have promising career prospects if you are in India. Cloud computing might be for those interested in building systems that can be scaled outwards. Cyber security could be the perfect choice if you are interested in securing digital landscapes. Various professions are coming together through computing and cyber security, and proper education can allow learners to succeed in the field. Consider the online MCA program in cybersecurity that is available through the platform of Online Manipal to acquire specific skills needed in these sectors and be successful in them. Select the right educational path that sets you ahead for future success in your career. All the best! Unlock opportunities with our top online degree programs Bachelor’s DegreeMaster’s DegreeBachelor of Computer Applications (BCA)Master of Business Administration (MBA)Bachelor of Business Administration (BBA)Master of Computer Applications (MCA)Bachelor of Arts (BA)MSc in Data Science (MSc-DS)Bachelor of Commerce (BCOM)- MUJMaster of Commerce (MCOM)Bachelor of Commerce (BCOM)- SMUMaster of Arts in English (MA)
How MAHE’s online MBA program stands out from competitors India’s education technology (edtech) market is expected to reach USD 29 billion by 2030 from its current worth of USD 7.5 billion, according to recent news data. Digital expansion and a shift to online learning are the key factors driving this growth. The online education sector continues to grow with hybrid learning and AI improving education quality. Online MBA is at the forefront as a top choice with B-schools re-imagining courses to align them with emerging technologies to fit business requirements. As per data, over 32% of working professionals have enrolled in online MBA programs in 2023 to upskill and become job-ready to steer industry changes. This has intensified competition among business schools offering online MBA programs to present the best courses and curriculums along with other benefits. The blog discusses how choosing the right program plays a crucial role in your career path, highlighting the key MAHE MBA vs other MBAs distinctions. What makes MAHE’s online MBA unique? Several factors contribute to making MAHE’s online MBA stand out for elevating careers. Industry-relevant curriculum, self-paced and flexible learning opportunities, and the fully online format to ensure convenience without compromising quality are some crucial ones. Be it the MAHE online MBA ranking, the reputation of the institute, or the industry-experienced faculty, MAHE ensures that students gain relevant and applicable knowledge for their careers. Below are some key factors to consider when choosing our MBA program: Curriculum designed for career growth MAHE’s online MBA offers industry-aligned specializations to ensure relevance in the current job market. You may choose from Finance, Marketing, HRM, Information Systems, Business Analytics, Data Science, Operations Management, Healthcare Management, Pharmaceutical Management, and Fashion Management specializations. The online MBA curriculum of MAHE is designed to strengthen career growth by equipping professionals with leadership expertise combined with practical skills tailored to meet evolving industry needs. It is crafted methodically to reflect industry practices and trends to help learners acquire relevant and up-to-date knowledge. Faculty expertise & industry connections The MAHE faculty combines an excellent blend of industry exposure and academic experience. Candidates have the opportunity to learn from top professionals in the industry, who meet the qualification norms of regulatory bodies. Many of them boast terminal qualifications or the highest academic degrees. Further, MAHE has several partnerships with industries across the spectrum to help learners gain skills and boost innovation. Flexibility & student support MAHE’s online MBA offers flexibility with live sessions, recorded lectures, and self-paced learning. Students benefit from mentorship opportunities with entrepreneurs and industry experts. They gain from interactive peer learning and dedicated academic support. They can connect with peers as well as distinguished faculty members virtually at their convenience. They can learn and acquire domain knowledge from subject matter experts through webinars and insightful expert sessions conducted by the institution for online learners. Further, personalized guidance, discussion forums, and career assistance ensure a seamless experience for students at MAHE. Comparing MAHE’s online MBA with other leading programs The university stands out in its online MBA programs, compared to other leading courses, with a strong MAHE online MBA reputation in academics, flexible learning options, and cutting-edge technology amalgamation. If you evaluate the MAHE online program details, it is highly personalized, combining a dedicated mentorship system with industry partnerships. The program excels in delivering a comprehensive, tech-enabled learning environment for accessibility, engagement, and practical learning. The MAHE – Coursera alliance is a valuable approach that integrates Coursera’s global content into MAHE’s courses and programs. This way MAHE provides its thousands of online students with over 1.5 million hours of learning, resulting in higher student engagement, improved campus placements, and a shift in faculty mindset. Accreditation & global recognition MAHE has achieved notably in various national and international rankings showing a consistent desire to improve and provide the best quality of education. It is one of the top 10 universities in the country in NIRF rankings in 4th position as per 2024 results. The MAHE online MBA reputation makes it a valuable choice for aspirants seeking quality education and career advancement in business management. The credible MAHE online MBA ranking draws thousands of students and professionals to join the online program every year. MAHE also holds various recognitions from renowned associations like UGC-DEB, AICTE, and NAAC with an A++ ranking, among others. Furthermore, the MAHE MBA student reviews in the official portal prove its credibility among learners. Learning experience & tech integration The online MBA program offered by MAHE allows for a robust learning experience by integrating cutting-edge technologies. The Learning Management System (LMS) of MAHE provides easy access to course materials. Students are allowed to work on interactive assignments and assessments for a smooth educational experience. Further, the university’s collaboration with Coursera ensures industry-relevant and high-quality content for learners. Personalized mentorship connecting students with experts for the best guidance and support also appeals to students, making MAHE’s online MBA an excellent choice for ambitious professionals and aspiring students. Why Choose MAHE online MBA as a smart investment? To answer ‘Why choose MAHE online MBA’, consider the time, effort, and money invested into the program compared to the career advancements and the ROI gained after completing the degree. MAHE’s online MBA is a smart investment for unlocking success with robust growth potential and job placements. It equips students and professionals with in-demand skills, industry exposure, and networking opportunities for better prospects. Besides, flexibility, quality curriculum, and industry alignment make the program worthwhile for those looking to advance in business or healthcare management jobs. How to enroll? To enroll in MAHE’s online MBA program, follow these steps: Register by filling in your details and paying the registration fee. Pay the admission fee for the first semester/year or the full program. Upload the required documents and submit your application. The university will review your documents and confirm your admission. Conclusion The online MBA program offered by Manipal Academy of Higher Education (MAHE) on the highly-acclaimed Online Manipal platform is thoughtfully structured to prepare students for managerial and leadership roles across industries. This MAHE MBA vs other MBAs guide presents a perfect blend of technical knowledge, soft skills, and experience-based learning. Students gain hands-on experience in decision-making, problem-solving, teamwork, and business management skills. With credible MAHE online MBA ranking and other benefits, the program connects learners with global leaders, offering valuable networking, mentorship, and career growth in a supportive learning environment.
Project ideas for MBA Systems students An MBA degree is designed to prepare students for every stage of the real-world work scenario. Students are expected to be proficient in both theoretical learning and practical experience in handling varied work situations. This is why hands-on projects are an integral part of MBA programs. This is true for MBA courses in various specializations, such as Systems. Students pursuing an MBA Systems are required to complete capstone projects as part of the course curriculum. Choosing the right project is crucial to gaining the right practical experience and expertise in finding business solutions driven by technology. Additionally, the right projects can help develop the right skill sets for a career in Systems, cloud computing, AI, and cybersecurity. This blog helps guide you on the top MBA Systems project topics that you can choose for a rewarding career ahead. Innovative ideas for MBA Systems project topics for students As stated earlier, it is crucial to choose the right project as part of the MBA Systems course, as it can help shape your career path. With the right knowledge and skills learned through these projects, you can navigate through complex challenges in real-world business situations with ease. To help you get started, here are 5 top ideas for MBA Systems project topics that students of the course can consider: Predictive Analytics for Customer Retention This is one of the best project ideas for MBA Systems students. This project requires you to build a predictive analytics model using data on customer behavior patterns that can be used to foresee trends and patterns and propose appropriate suggestions to customers for the future. With the derived data, you could recommend personalized strategies to retain customers for longer. AI-Powered Business Process Automation Yet another of the best project ideas for MBA Systems, students work on developing a system that makes use of Robotic Process Automation (RPA) and AI for automating routine business processes. These include customer support, processing of invoices, and HR onboarding. Cybersecurity Risk Assessment Tool for Enterprises The project revolves around building a tool that evaluates risks involved in cybersecurity in real-time by using Big Data analytics and AI. The tool would also propose strategies to mitigate risks, provide risk scores, and generate compliance reports, helping IT managers make informed decisions. Blockchain-Based Supply Chain Management Helping students learn to build a prototype of a supply chain tracking system based on blockchain is one of the innovative and best project ideas for MBA Systems students. The project helps lower the chances of fraud and improve transparency in supply chain systems. Smart Financial Management System for SMEs One of the top MBA Systems capstone project suggestions is designing a financial management tool based on the cloud that integrates tracking expenses in real-time, budgeting driven by AI, and detecting fraud for small and medium enterprises. Tools to use for MBA Systems projects The above section highlighted a few MBA Systems capstone project suggestions to help you get started. However, to carry out these projects efficiently, it’s important to leverage a few tools. They can help with gathering data, analyzing the collected data, boosting process efficiency, and improving quality. Listed below are some key tools that can be useful in executing MBA Systems technology-based projects: Data Analytics & Visualization: Important tools include Power BI, Tableau, Google Sheets, Excel, R, Python Business Process Modeling & Automation: Useful tools include Microsoft Visio, Bizagi Modeler, Automation Anywhere, UiPath Database Management & Cloud Computing: Key tools include Firebase, MongoDB, PostgreSQL, MySQL, Google Cloud, AWS, Azure Project Management & Collaboration: Helpful tools can be Slack, Microsoft Teams, Trello, JIRA, Asana, Lucidchart, Miro Enterprise Resource Planning (ERP) & Supply Chain: Some tools that can be used here are NetSuite, Oracle ERP, SAP ERP, Odoo Conclusion This blog suggested some helpful MBA Systems real-world project ideas that you can use for your final-year project in the degree program. We also learned about some key tools that are useful in working on MBA Systems technology-based projects and which can make your project simpler and more efficient. Sikkim Manipal University offers an online MBA in Systems with a dual-specialization option, allowing you to pursue another specialization. This can help boost career prospects for graduates. The course is designed to help equip aspiring students with the required managerial and technical skills to excel in the dynamic field of information systems. The course curriculum covers database management, cybersecurity, systems analysis and design, and IT Project Management. Additionally, you can use the MBA Systems real-world project ideas shared in this blog to gain practical insights and experience to start working in the industry after graduation. Pursue an online MBA Systems on the Online Manipal platform and make way ahead for a lucrative career in the ever-evolving landscape of information systems.
Digital sociology and online communities: How the internet is rewriting society Do you spend more time online than in the real world? You’re not alone. The internet isn’t just a side quest anymore – it’s the main game. Digital sociology investigates this brave new world to understand how technology is reshaping our interactions, our identities, and even our societies and at the heart of it all i.e., Online communities. But are these virtual tribes the future of social connection, or are we just fooling ourselves? Arkapriya Gangopadhyay, an academician in sociology, is breaking down the concept of digital sociology. What is Digital Sociology? Digital sociology is the study of how digital technology – like social media, AI, and big data – affects human behavior, society, and culture. It explores how people interact online, how digital platforms shape opinions, and how technology influences everything from relationships to politics. For example, digital sociology looks at how social media impacts mental health, how AI-driven algorithms influence job hiring, or how big data is used for marketing. It helps us understand the digital world’s impact on our daily lives and society. The rise of digital sociology Once upon a time, sociology was all about cities, class struggles, and social movements. But today, the digital world has rewritten the rules – Twitter feuds, viral TikTok trends, AI influencers, and the ever-elusive algorithm dictate our interactions. Therefore, digital sociology looks at: The social media effect – Are we curating our lives or creating new realities? Platforms like Instagram and TikTok shape our perception of the world, blurring the lines between authenticity and performance. What happens when our real selves can’t keep up with our online personas? Algorithmic overlords – How machine learning shapes what we see and believe. The algorithm decides what content gets pushed into our feeds, influencing our moods, opinions, and even purchasing decisions. But are we shaping the algorithm, or is it shaping us? The power (and pitfalls) of digital activism – Can hashtags really change the world? From #MeToo to #BlackLivesMatter, online activism has mobilized millions. But is it a genuine driver of change, or just feel-good slacktivism? The digital divide – Who has access to the internet, and who’s left out of the conversation? Digital inequality creates gaps in education, job opportunities, and political participation. Is the internet truly democratic, or does it deepen existing divides? Surveillance capitalism – How our personal data is the hottest commodity online. Every click, search, and like feeds into a system that monetizes our digital footprints. Yet, how often do we truly grasp what we’re surrendering with a single click? You may be interested to know more about the sociological implications of AI and automation. Welcome to the club Online communities are the town squares of the internet—minus the pigeons and street performers. From niche forums to massive fandoms, online communities take many forms such as: Fandoms & obsessions: Gamers, K-pop stans, true crime junkies—there’s a space for every passion. These communities create deep connections, but they also spark intense rivalries. Ever seen a fandom war? It’s not pretty. Support networks: From mental health forums to grief support groups, digital spaces can be lifelines. People find comfort in anonymous conversations, sharing experiences they might never discuss in real life. Activist hubs: Whether it’s fighting climate change or advocating for social justice, online movements are shaking up the status quo. But activism online can also be performative—how do we separate genuine commitment from virtue signaling? Professional networks: LinkedIn: where we pretend, we have our lives together. Networking has never been easier, but has it become more about clout than genuine connections? Niche communities: Want to discuss medieval battle tactics or rare houseplants? There’s a forum for that. The internet allows for micro-communities to thrive, proving that no interest is too obscure. These communities are built on shared interests, but they also create new forms of identity. Who we are online might not be who we are in real life. Some people find their true selves in digital spaces, while others craft an idealized version of themselves that only exists on-screen. Are we building connections, or just avatars? Also read: A complete guide to become a sociologist in India The good, the bad, and the deeply concerning But let’s be real: not everything about online communities is sunshine and memes. For every wholesome subreddit, there’s a dark corner of the internet where things get weird. Echo chambers & tribal wars: Algorithms feed us more of what we already believe. Are we engaging in discussions or just yelling into a void? The internet is a battleground of ideas, but sometimes it feels more like an echo chamber. Big brother is watching: Every click, like, and share is data. Who owns it? Who’s profiting? (Spoiler: not you.) Tech companies track our behavior, turning our online habits into profit margins. Critics allege that governments are snooping into social media activities of individuals to ensure public safety and national security. Cyberbullies & trolls: The internet can be a breeding ground for toxicity, and blocking isn’t always enough. From cancel culture to anonymous hate, online spaces aren’t always safe. Reality vs. the filtered version: Are we presenting our real selves or just our best angles? Social media creates unrealistic expectations, leading to comparison culture and mental health struggles. Cancel culture & digital shaming: The internet never forgets, but should it? Public callouts hold people accountable, but sometimes they spiral into online mob justice. At its best, the internet connects people, amplifies voices, and creates space for important conversations. At its worst, it enables misinformation, harassment, and the exploitation of personal data. So where do we go from here? What’s next? We’re just getting started. The future of online communities is already being shaped by: The metaverse & virtual reality: Will we soon hang out in digital worlds more than physical ones? With VR tech evolving, we might be closer than ever to living in a Ready Player One-style reality. AI-generated content & deepfakes: When everything can be faked, what’s real? AI is changing how we interact online, from chatbots to eerily realistic deepfake videos. Digital well-being: Can we unplug, or are we too far gone? As screen time skyrockets, people are searching for balance through digital detoxes and mindfulness apps. Decentralized social media: Can platforms like Mastodon and Bluesky challenge corporate control? Alternative platforms are emerging, aiming to put power back in the hands of users. Regulation & ethics: Should governments step in to control online behaviour, or does that kill the internet’s free spirit? Striking a balance between free speech and responsible digital governance is one of the biggest challenges ahead. If you like to enroll in a sociology program, check out online MA in Sociology offered by Sikkim Manipal University. Final thoughts: Are we more connected or more alone? Online communities have the power to bring people together like never before – but they also raise big questions about identity, privacy, and the nature of human connection. Are online communities making us more engaged citizens—or just expert scrollers? As we move through this digital world, it’s worth thinking about: are we in charge of technology, or is it steering us? And if the internet is going to be the future, how do we make sure it’s a place we actually want to be in?
Top 10 skills for a social media marketer Social media platforms have quickly evolved from channels for connecting people globally to potent digital marketing tools. This is why most businesses leverage their immense potential to generate brand awareness today. Social media marketing is also great for targeted advertising, driving organic engagement, and obtaining real-time customer feedback. This requires constant work on the social media strategy to hit the right note with your target audience, thus creating a demand for skilled professionals to help businesses achieve their goals. This blog looks at the top 10 skills social media marketers must have to leave their mark. Top 10 skills for social media marketers Professionals in the line of social media marketing require more than creativity and innovation so that they can devise a powerful social media strategy. For this, they need a host of strategic skills. Listed below are at least 10 such skills that social media marketers must have to drive engagement and growth: 1) Paid social media advertising It is important to understand the changing content marketing trends to manage and optimize ads on social media platforms such as Facebook, Twitter, Instagram, or LinkedIn. Paid social media advertising boosts business reach and makes highly targeted ad campaigns possible. 2) Content creation & storytelling Crafting engaging posts, videos, and visuals that resonate with the target audience and align with the latest content marketing trends is a skill that most businesses are always seeking. So is compelling storytelling, which has the power to create narratives that can grab attention and facilitate an emotional connection with the brand’s audience. 3) Project management & collaboration Social media marketers must be able to coordinate with other teams in the organization for content strategies and campaigns. Efficient planning, execution, and management of social media campaigns is a crucial skill for marketers. 4) Copywriting & communication Effective communication is one vital requirement of a good social media campaign. This is why professionals must communicate the right message in the right tone to create the right positive impact on the right audience. They are required to write compelling ads, captions, and blog posts that tap into the latest content marketing trends for the desired effect. 5) Crisis management & brand reputation This is yet another crucial skill. Your campaign may sometimes generate a negative response. Handling such negative feedback or dealing with sensitive brand PR issues is also the key responsibility of social media marketers. 6) SEO & hashtag strategy These are equally important for an effective campaign. This is why an online MBA in Digital Marketing equips learners with the vital skills of Search Engine Optimization (SEO) and using the right hashtags to target audiences. Social media marketers must know how to optimize their posts for better searchability and engagement. 7) Basic graphic design & video editing Along with written content, videos, reels, and graphics are also popular techniques for increasing content reach on varied social media platforms, such as TikTok, YouTube, and Instagram. Social media marketers must have a fair understanding of using tools such as Adobe, Canva, or CapCut to create compelling visual content. The online MBA in Digital Marketing course covers these concepts. 8) Trendspotting & adaptability With the emergence of new technologies, such as AI, in social media, it is crucial for businesses to identify the latest social media trends and updates on various platforms and adapt to these changes over time. This becomes critical in the wake of tough competition with peers across platforms. 9) Community management & engagement Building relationships with your target audience is important to any social media strategy. Make sure to create and maintain healthy relationships with your followers through responsive communication and engaging posts. This helps build trust and improves the brand’s reach to a larger audience. 10) Data analysis & metrics tracking This is one of the essential components of AI in social media marketing. Analyzing the data on user engagement on your posts can help you make informed choices for data-driven marketing. This is why it is helpful to understand the various data analytics tools to track and measure the performance of your social media posts. How to develop and improve your social media marketing skills? Social media marketing is fast evolving as a work field which is rather lucrative and dynamic. It thus creates ample work opportunities for aspiring professionals with the right skills and knowledge in the area. Listed below are some simple tips to follow to develop your social media marketing skills for improved career prospects: 1) Learn continuously Upskilling is the key to improving your skills in the area. Sign up for professional courses on online learning platforms such as Online Manipal. Manipal University Jaipur offers an online MBA in Digital Marketing on Online Manipal to enable learners to gain expertise in the field. Additionally, participating in workshops on social media marketing is a good idea to stay updated and relevant and seek better career prospects. 2) Develop technical skills In addition to enhancing your knowledge in digital marketing, it is equally essential to develop the right technical skills. These can help delve deeper into the workings of social media. It would further enable you to leverage the immense potential of varied platforms and channels to your advantage. Learning to use content management systems and graphic design software can help create brilliant posts to hit the right note with messaging your intended target audience. 3) Apply your knowledge in the real world A great way to gain expertise in the domain is to apply the learned concepts in real-world or simulated social media campaigns. This also helps you understand better what is working and what needs improvement for better reach. 4) Keep experimenting This includes new ideas and improvements to existing campaigns to determine the best one with the potential to make an effective audience reach. Also test different types of content, posting times, and engagement strategies. 5) Network effectively Networking is crucial for success in any industry. Make sure to connect with like-minded professionals in the industry at events and in online communities to exchange valued insights. Also, enroll in professional groups and associations and participate in online forums on social media marketing. 6) Assess your performance Seeking feedback for your campaign is as essential as creating one. Make sure to use analytics tools to help track and evaluate the performance of your marketing campaigns on varied social media platforms. Conclusion With the emergence of AI in social media and the constant evolution of these channels and platforms, businesses are increasingly realizing the importance of data-driven marketing. With the help of factual data, companies are better able to make informed decisions to boost their reach and tap into the right audience segments. Data-driven marketing further helps drive business growth as social media marketers can devise effective social media strategies that better resonate with their audiences based on their personalized choice of content. Considering the growing importance of social media marketing for businesses, aspiring professionals in this domain must develop the right skills. Continual learning and adaptability to these vital skills can help foster personal and professional growth. Manipal University Jaipur offers an online MBA in Digital Marketing to students and professionals, enabling them to understand consumer behavior patterns better and make informed choices.
Step-by-step learners journey in an online MBA program at MAHE With the surging popularity of online MBA, enrolment in the program is also reaching new heights. As per a report, 32% of working professionals from tier II and tier III cities joined the course in 2023 to hone their skills and become job-ready. A range of factors, including the MAHE MBA curriculum roadmap, contributes to making the online MBA program offered by Manipal Academy of Higher Education (MAHE) exceptional and career-oriented. Being a top UGC-approved institution in India offering online MBA and other degrees, MAHE offers over 300 courses in 31+ streams catering to UG, PG, and PhD candidates. MAHE’s online MBA offers valuable opportunities to pursue quality higher degrees to boost careers. The blog further shares the MAHE MBA student experience concerning academic and other features for online MBA aspirants. Phase 1: Getting started with MAHE’s online MBA Starting your MAHE MBA academic journey with an online management program is a seamless and engaging experience. The institution has designed the orientation and onboarding process carefully to familiarize learners with the program and the faculty. It also allows them to know about the learning tools and resources they will be using throughout the program to ensure a smooth transition into the virtual learning environment. Orientation & onboarding process The orientation day officially marks the start of your online MBA journey. The event commences with a warm welcome from the program coordinators, who present an overview of the program, the curriculum, the objectives, and the MAHE MBA learning timeline for the students. Learners get a chance to connect with peers and faculty members online to understand the program structure. They will also come to know about the respective faculty members for online courses. Candidates can be a part of virtual meetups organized by MAHE to encourage networking discussions as well as to form study groups. Course structure & learning modules Students get an introduction and a comprehensive tour of the Learning Management System (LMS) and MAHE MBA online modules. LMS is the central hub for all learning activities, where you can access reading materials, assignments, and recorded videos. You will be guided on your live online MBA class schedules and recorded sessions and how to access the support team if required. Learners will also receive their credentials to log in to the LMS as part of the onboarding process. Phase 2: Academic learning & skill development Phase 2 of the online MAHE MBA academic journey begins by allowing learners to acquire knowledge and refine skills through well-structured academic frameworks for in-depth knowledge enhancement. This is the phase where learners gain a theoretical understanding of the curriculum as well as their practical application to handle real-world challenges. Live classes & self-paced learning MAHE MBA curriculum roadmap is a perfect blend of live interactive classes with self-paced learning modules. Students and working professionals can choose from diverse learning options to study at their own pace. They can be a part of the weekly scheduled classes to engage with faculty members live (online). Besides, learners can go back to recorded videos of the live sessions to understand any missed units or to revisit them for better comprehension. Only when the previous concepts are completely clear, new lessons are unlocked to maintain step-by-step learning progress. Assignments, quizzes & capstone projects Phase 2 of your online MBA program also includes practical assessments, which form its mainstay to promote critical thinking and active learning. It includes several pillars like non-graded quizzes, assignments, graded tests, semester-end exams, and capstone project evaluations. Non-graded quizzes support learners in measuring their understanding of the concepts learned without any exam pressure, as these quizzes do not grade the learner in terms of their performance. Additionally, learners are expected to submit regular assignments, which assess their knowledge in the application of concepts acquired during the program. The graded tests are periodic exams that are used to evaluate the learning and comprehension of candidates. Further, the capstone projects encourage innovative problem-solving. They are real-world and practical learning experiences to ensure that the candidates gain knowledge across MAHE MBA online modules. Phase 3: Networking & career advancement Phase 3 of your online MBA program at MAHE focuses on expanding professional networks and preparing learners for future career opportunities. The institution opens several avenues for learners to connect and build networks with industry leaders, peers, and alumni. This phase boosts career advancements in the following ways: Industry webinars & alumni connect Networking is crucial for career advancement and professional growth, and at MAHE, online learners are allowed ample opportunities to connect and build strong networks with industry stalwarts. Learners can join weekly webinars with experts to discuss ongoing and relevant trends. They can further discuss innovations across industries and how they can leverage them for a fruitful career. Candidates also get the opportunity to connect with alumni through networks for mentorship and insights into industry practices. In addition, beyond the virtual events, professional networking and annual campus immersion programs allow learners to visit the MAHE campus physically and participate in these activities. Placement support & career services At MAHE, we focus on enhancing employability for our online MBA students, and hence, we offer several job assistance, skill development, and resume-building opportunities for our learners to help them find rewarding jobs after completing the online MBA program. MAHE forms strong networks with leading businesses in India, including established firms and startups, to align the careers of our graduates in the right direction with the right jobs. Our comprehensive placement assistance services and robust placement drives allow seamless integration of advanced technologies and methodologies to make learning practical and job-focused for our students. With over 500+ hiring partners and 1,000+ industry-readiness videos and live sessions, we present the best opportunities for our online MBA students to get top placements across renowned companies in India. Phase 4: Graduation & Beyond Phase 4 is the last phase of your MBA program, which marks the culmination of your academic journey and the beginning of new opportunities in your career. The course ensures that the MAHE MBA learning timeline extends beyond the classroom through strong alumni networks and connections. Earning Your MBA Earning an online MBA from MAHE is a proud moment for every candidate. Once you complete your coursework and projects, you are invited to be a part of the convocation ceremony to celebrate your achievements. Beyond acquiring the degree, MAHE graduates also gain lifelong access to MAHE’s alumni network, which is a community of vibrant professionals from across fields. Access to this network ensures that learners gain valuable opportunities for continued learning and mentorship and embrace new heights of career success. Conclusion Pursuing an online Master of Business Administration (MBA) program offered by Manipal Academy of Higher Education (MAHE) on the Online Manipal platform is a rewarding journey for students and working professionals. It is a well- structured degree that prepares learners for managerial and leadership roles and career advancements. The program equips them with skills that are highly in demand with industry exposure. The flexibility of the program and quality curriculum are other features that make it worthwhile.
Role of ALM and treasury in banking One of the crucial roles of the banking sector in any country is to manage risks for its customers effectively. This is important to help maintain profitability and financial stability. Banks can achieve this goal through Treasury Management and Asset-Liability Management (ALM). This blog delves deeper into these concepts and helps shed more light on the role of Asset-Liability Management in Banking and how it helps reduce the interest rate, liquidity, and market risks for banks. What is asset-liability management in banking? Asset-liability management in banking refers to a risk management process banks commonly use to balance assets and liabilities. Assets include investments and loans, while liabilities consist of borrowings and deposits. An ideal balance between the two can help banks achieve and sustain profitability and financial stability. Some of the key objectives of ALM in Banking are: Interest rate risk management: This helps reduce the effect of fluctuating rates of interest on an organization’s capital and earnings. Liquidity management: Liquidity management in banking is yet another strategy that banks employ to ensure that they have sufficient funds at any given time to meet their short- and long-term obligations. Mitigation of credit risk: This is yet another objective of ALM to effectively manage exposure to loan defaults. It can achieve this by overseeing and expanding credit portfolios. Understanding treasury management in banks Let us now understand the role of treasury management in banks’ achieving financial stability. It does this by efficiently managing investments, cash flow, and reserves. Some of the key treasury functions include: Foreign exchange operations: Facilitates remittances and global trade by offering forex services Liquidity management in banking: Ensures that the bank has enough liquid assets and cash to achieve their short-term financial obligations efficiently Investment strategies: Help balance risk and reward by diversifying portfolios Key differences between ALM and treasury ALM and Treasury play distinct roles in risk and liquidity management in banking. Listed below are some key distinctions between the two: Parameters ALMTreasury ManagementObjective Reduce risks in liquidity, rates of interest, and creditEnsures fund sufficiency, manages reserves, and optimizes investments Compliance with regulations Ensures adherence to risk regulations and basel normsAdheres to liquidy requirements of the Central Bank and manages statutory reservesOverall scopeLong-term risk management Short-term financial obligations such as forex operations, liquidity, and activities of the capital market Despite the above-mentioned differences between ALM and treasury management in banks, these functions complement each other in banking operations. For instance, while the Treasury is responsible for dealing with investments, liquidity, and forex operations in the short term, the prime focus of ALM is on maintaining and ensuring the stability of the balance sheet in the long term. Regulatory framework and compliance Learning about the RBI regulations on ALM and Treasury is crucial to understanding ALM and risk management in the banking sector. The Reserve Bank of India (RBI) lays out a set of guidelines to ensure that banks manage risks efficiently. Specific ALM bank guidelines include the Structural Liquidity Statement (SLS) and Liquidity Coverage Ratio (LCR). In the case of Treasury Management, the regulatory guidelines include forex and derivative regulations, Statutory Liquid Ratio (SLR), and Cash Reserve Ratio (CRR). Likewise, the Bank for International Settlements (BIS) issues Basel III regulations to fortify ALM and risk management in banking. Technological advancements in ALM and treasury We learned about some key banking regulations and ALM that adhere to these guidelines to ensure financial stability and sound financial health for banks. In a similar effort to strengthen ALM and risk management, the banking sector is fast adapting to technological innovations. These include Big Data, AI, and automation, all of which work to improve ALM and treasury operations. Thus, the digital transformation of the banking sector is improving financial decision-making activities. Conclusion Rapid evolutions in technology, banking regulations, and ALM necessitate efficient risk management in banks and financial institutions. Banks are fast treading toward efficiency and profitability with digital transformation and automated processes. In the wake of these developments, updating yourself continually on the various regulatory and market changes becomes extremely important. This is where an online MCom degree from Manipal University Jaipur helps. Offered on the Online Manipal platform, the degree helps upskill professionals in the banking sector, making them future-ready. Learners can advance their knowledge in areas such as risk management, business, and economic laws, paving their way ahead to diverse career opportunities in the world of banking, finance, accounting, and related industries.
How to become a Consultant after MBA? Today’s fast-paced business world is marked by cut-throat competition and the desperate drive to succeed. Amidst these challenges, entrepreneurs constantly need to innovate to stand out from the crowd. They require expert guidance, assistance, and support at every stage of their business journey to handle complex challenges. This is where experts such as consultants step in. Consultants serve as the perfect advisor and guide to the business, highlighting their strengths and weaknesses and the way forward to success. Generally, MBA graduates are highly sought after in every industry for the job role of a consultant. This is because these students bring strong strategic thinking, analytical ability, and strong business acumen to the table. This blog encourages graduates to get on the Consultant career path after MBA for a rewarding professional life. Steps to become a Business Consultant If you are considering a lucrative Consultant career path after MBA, follow the step-by-step guide below to make the right move: Step 1: Earn a Bachelor’s degree This is the first and the most crucial step on the journey to becoming a consultant. If you are sure of assuming this career path in the future, start the preparation right after 10+2. Choose a relevant discipline for your Bachelor’s – Economics, Business, Finance, or a related subject – to help learn the fundamental concepts. Step 2: Pursue a Master’s degree The next step that can propel your consultancy career in the desired direction is pursuing a relevant Master’s degree. An MBA is the most ideal qualification to earn in this regard. You can choose to pursue a degree in a relevant and preferred field of your choice. This can be based on your academic interests or future aspirations. The Consultant career path after MBA is sure to get the desired boost by providing you with the required expertise and leadership skills to earn valuable clients. Step 3: Develop the right skills This is the next logical thing to do in the steps to become a business consultant. Along with the right academic credentials, you also need to develop the skills that are relevant to the consulting industry. These include the ability to analyze situations and find solutions to complex problems and challenges, effective communication, and presentation skills. Short courses and professional certifications on online learning platforms can help upskill in this area. Step 4: Gain relevant industry experience Once you have industry-desirable skills and academic knowledge to move forward in the career of consulting, aim to gain sufficient work experience in the domain. This would help you get hands-on experience in the field and apply your learned knowledge and skills practically. You could apply for internships or take up freelance consulting assignments to make a start. Step 5: Network for career progression This is one of the key steps to become a business consultant. Networking is crucial to career advancement and growth. Connecting with mentors, industry experts, peers, and other experienced professionals in varied industries can help unlock lucrative career avenues. Make sure to leverage them for the right progress in your consulting career path. Understanding the Role of a Consultant We learned in the above section how to become a consultant. Let us now take a closer look at some of the MBA consultant job roles and responsibilities that you can expect to assume on this path: Supporting strategy execution: This is one of the primary roles of a consultant. They are expected to offer complete assistance and support to the clients in implementing the suggestions proposed for the business. Identifying and analyzing issues: One of the key MBA consultant job roles and responsibilities is to identify and evaluate any potential challenges arising in the organization. Communicating with the stakeholders: Consultants are expected to clearly convey all proposed ideas and suggestions to all the concerned stakeholders. In addition to the clients, these may include the other teams working together as well as other involved executives. Designing innovative strategies: Consultants are always on the lookout for innovative ideas to fuel business growth. They are responsible for coming up with resourceful strategies that can contribute to business growth and advancement. Gathering data: An MBA consultant job roles and responsibilities involve collecting data, deriving valued insights on the current market and industry trends, and using business metrics to make informed decisions for the company. Why MBA is a strong foundation for Consulting We learned in the earlier sections that an MBA degree can help you succeed in your career path as a consultant. Let us now see how by understanding below the key benefits of the program for a career in consulting: An MBA degree helps provide exposure to challenges in real-world business environments. The course curriculum covers a variety of consulting projects, case studies, and real-world simulations to help perform effectively in actual consulting situations. The MBA program offers learners a complete business understanding by imparting knowledge on concepts such as finance, operations, strategy, marketing, and leadership. All of these are critical to solving complex business challenges. The course is a great way to acquire industry-relevant skills such as effective communication, strong leadership, problem-solving, critical analysis, and the like. A career shift to consulting after MBA becomes much more seamless as several top consulting companies such as BCG, Deloitte, McKinsey, and Bain recruit MBA graduates. An MBA degree also helps unlock a high Consultant salary and growth opportunities for these skilled graduates. With the right combination of business knowledge and industry-relevant skills, MBA graduates can look forward to lucrative career prospects and hefty pay packages in varied industries. Salary of a Consultant in India As described above, an MBA program is the key to opening rewarding career avenues, with a high Consultant salary and growth opportunities aplenty for graduates. The average salary of a Consultant in India is estimated at INR 7 lakh – INR 20 lakh per annum. The figures are indicative only and may vary for professionals from one industry to another. For instance, the approximate salary range of a Consultant in the IT sector is expected to be INR 6 lakh – INR 17 lakh per annum, while that of a Marketing Consultant maybe somewhere between INR 5 lakh and INR 11.3 lakh per annum. Conclusion A career in Consulting can be highly rewarding in today’s dynamic business landscape, where businesses are always in need of expert advice, support, and guidance. Professionals with the right knowledge and skills can help businesses compete and scale up effectively. A career shift to consulting after MBA seems the most logical step to take, as the degree equips learners with the right combination of business knowledge and skills to assume this role. Additionally, with a rewarding Consultant salary and growth opportunities in plenty for graduates, the MBA degree seems to be a highly promising avenue for entering the consulting industry. Sikkim Manipal University offers an online MBA with dual specialization for aspiring professionals. The degree offered on the Online Manipal platform is perfect for working professionals. It allows them the flexibility to pursue studies alongside their work commitments. With the ease of studying at your own pace and time, you can comfortably earn the degree and make a hassle-free career shift to consulting after MBA with Online Manipal.
