A Bachelor of Business Administration (BBA), as it is commonly known, is a credible and globally recognised undergraduate degree program. The course is designed to provide foundational knowledge to interested students in business administration and management. The Bachelor’s degree is offered at many Indian universities, typically over 3 years.
The various Bachelor of Business Administration subjects include Financial Accounting, Community Development, Marketing Management, E-Commerce, International Business Management, and Strategic Management, among others. The syllabus is carefully curated to be career-oriented, equipping students with the necessary industry-relevant skills.
We take a closer look at the various BBA course subjects in this blog, spanning all 6 semesters of the 3-year program. This would help you gain a better understanding of the course and make an informed decision for your future career path.
Check out Read: Why BBA? Top reasons to choose BBA
BBA 1st Year Syllabus (Sem 1 & 2 Subjects)
The first year of the BBA degree subjects provides a solid foundation in core business principles. More emphasis is placed on imparting essential skills in communication, management, economics, and accounting, among others. The idea is to introduce the core concepts to the students, which will be expanded on later in the second year of the BBA program.
BBA 1st Year Course Overview & Structure
- 1st Year Key BBA Subjects: Some of the core BBA 1st year subjects include Financial Accounting, Macroeconomics, Business and Corporate Laws, E-Commerce, Fundamentals of Business Analytics, and Strategic Management.
- Learning Objectives: The first year of the BBA degree program provides a fundamental understanding of key business principles and develops managerial skills among students to support future growth and advancement.
- Skills Learned By Students: Fundamentals of Marketing, Critical Thinking and Analysis, Adaptability, Problem-Solving Ability, Effective Communication, and Financial Literacy, among others.
BBA 1st & 2nd Semester Subjects
The first year BBA syllabus is divided into two semesters. A total of 13 subjects are covered across the two semesters. The BBA subjects list for the 1st year is tabulated below for your reference.
| Semesters | Subjects |
|---|---|
| 1st Semester | Business and Management Functions Financial Accounting Microeconomics Entrepreneurship and Innovation Management Universal Human Values Office Automation Tools |
| 2nd Semester | Macroeconomics Financial Management Organizational Behavior Community Development Introduction to Python Statistics for Managers Business Communication |
BBA 2nd Year Syllabus (Sem 3 & 4 Subjects)
The second year of the BBA degree program includes a variety of core subjects designed to impart knowledge of core business concepts such as Finance, HR, Marketing, and the like. The complete BBA course subjects list for the second year is shared ahead.
BBA 2nd Year Course Overview & Structure
- BBA 2nd Year Core Subjects: Operations Management, Cost & Management Accounting, Business and Corporate Laws, Business Environment, Indian Financial System, E-Commerce, among many more.
- Learning Objectives: Helping students acquire a deeper understanding of core business concepts as well as enhancing their problem-solving and analytical abilities.
- Skills Learned by Students: HRM, Business Laws and Ethics, Effective Communication, Problem-Solving, Adaptability, Leadership, Teamwork, and many more academic and soft skills are taught as part of the second year BBA program.
BBA 3rd & 4th Semester Subjects
A total of 14 subjects are covered in the 3rd and 4th semesters of the BBA degree program, which together comprise the 2nd year. The table below lists some of the BBA general subjects covered in semesters 3 and 4 of Year 2 of the BBA:
| Semesters | Subjects |
|---|---|
| 3rd Semester | Operations Management Human Resource Management Marketing Management Cost & Management Accounting Interview Skills and Etiquette Business and Corporate Laws Business Environment |
| 4th Semester | Indian Financial System Business Research Methods Supply Chain Management E-Commerce Design Thinking (MLC) Environmental Science Technology Management |
BBA 3rd Year Syllabus (Sem 5 & 6 Subjects)
The third and final year of a BBA program focuses on advanced topics, providing students with an in-depth understanding of the subject and enabling them to acquire expertise. The third year is divided into 2 semesters – 5 and 6. Both semesters cover a combination of core Bachelor of Business Administration subjects and electives or specializations.
BBA 3rd Year Course Overview & Structure
- Core BBA Course Subjects in 3rd Year: Fundamentals of Business Analytics, International Business Management, Strategic Management, Management Information System, and Project.
- Specializations Offered: HRM, Marketing, Finance and Accounting, Entrepreneurship Management & Family Business, Data Analytics, Retail and E-Commerce, and Digital Marketing.
- Learning Objectives: The aim is to teach students to apply core business principles in top managerial roles and to prepare them to be future-ready.
- Skills Learned by Students: Marketing, Business Analysis, Leadership, Critical Thinking, Data Analysis, Entrepreneurship, and many more.
- Internships and Projects: Popular internships for BBA 3rd-year students are primarily in Finance, Marketing, HR, and related areas. Projects allow students to gain deeper insights into the current and future market trends.
BBA 5th & 6th Semester Subjects
Third-year BBA course subjects include a mix of core and elective courses. The complete list is shared in the table below:
Core Subjects
| Semesters | Core Subjects |
|---|---|
| 5th Semester | Fundamentals of Business Analytics International Business Management |
| 6th Semester | Strategic Management Management Information System Project |
Elective Subjects
| Semesters | Elective Subjects/Specializations |
|---|---|
| 5th & 6th Semester | HRM Marketing Finance & Accounting Entrepreneurship Management & Family Business Data Analytics Retail & E-Commerce Digital Marketing |
Online BBA Specializations with Key Subjects
The third year of the online BBA degree program offered on the Online Manipal platform comprises seven specializations or elective subjects. Manipal University Jaipur offers this program to aspiring learners, allowing them to choose an elective aligned with their academic and career aspirations.
The table below lists all seven specializations covered in the Online BBA program and their respective key subjects.
Please note: The core subjects in semesters 5 and 6, listed in the table earlier, remain the same across all specializations of an Online BBA program.
| BBA Specializations | Semester | Key Subjects Covered |
|---|---|---|
BBA in Marketing | 5 | International Marketing |
| Consumer Behavior | ||
| Digital Marketing | ||
6 | Sales & Distribution Management | |
| Advertising Management | ||
| Green Marketing | ||
| BBA in Finance & Accounting | 5 | Financial Statement Analysis and Reporting |
| Security Analysis and Portfolio Management | ||
| Personal Financial Planning | ||
6 | Mergers and Acquisitions | |
| Investment Banking & Financial Services | ||
| Corporate Accounting | ||
BBA in Human Resource Management | 5 | Industrial Relations & Labor Laws |
| Compensation Management | ||
| Human Resource Planning & Development | ||
6 | International Human Resource Management | |
| Talent Management and Employee Retention | ||
| HR Audit and Capital Management | ||
BBA in entrepreneurship Management & Family Business | 5 | Psychological Aspects of Entrepreneurs |
| Growing the Family Business in the Global Environment | ||
| Social Entrepreneurship | ||
6 | Marketing for Startups | |
| Entrepreneurship & Industry 4.0/5.0/6.0 | ||
| Scaling Excellence through Innovation & Incubation | ||
BBA in Data Analytics | 5 | Database Management System |
| Digital Marketing | ||
| Business Analytics for Decision-Making | ||
6 | Social Media and Web Analytics | |
| Data Mining and Warehousing | ||
| Data Visualization with R | ||
BBA in Retail & E-Commerce | 5 | IT in Retail |
| Visual Merchandising | ||
| Entrepreneurship in Retail Business | ||
6 | Retail Logistics Management | |
| Digital Marketing for Retail Business | ||
| Enterprise Resource Planning (ERP) | ||
BBA in Digital Marketing | 5 | Introduction to Digital Media |
| IT in Business | ||
| Entrepreneurship and Digital Marketing | ||
6 | E-Marketing | |
| Advertising and Brand Management | ||
| New Media and Social Media Spectrum |
Useful Read: Top Career Options After BBA to Pursue in 2025-26
FAQs
1. What are the main BBA course subjects taught across all semesters?
Some of the core BBA subjects that are taught across all semesters of the 3-year BBA program include:
- Marketing Management
- Operations Management
- Organizational Behavior
- Financial Accounting
- Financial Management
- Business Laws
These subjects are designed to help students build a foundational understanding of key business principles and concepts.
2. How many subjects are there in a BBA program in total?
The exact number of subjects may vary from one institution to another. However, on average, a BBA program covers 30-35 subjects. The Online BBA degree offered by Manipal University Jaipur on the Online Manipal platform includes a total of 32 BBA subjects in addition to 7 specialization options as well.
3. BBA vs BCom: Which one to choose after 12th Science?
Choose a BBA degree if you are aspiring for a career in the field of marketing, management, or entrepreneurship. This is because the degree aims to provide students with hands-on, skills-based training in these areas.
However, a BCom would be more suitable for students interested in charting a career path in accounting, finance, or taxation.
4. How many subjects are there in the BBA 1st year, and what do they focus on?
A total of 13 subjects are covered in the first year of a BBA program. Semester 1 of the first year covers six subjects, while Semester 2 covers 7. The prime focus of the subjects covered in the first year of BBA is to introduce students to how businesses are overall managed.
Semester 1 subjects of BBA
- Business and Management Functions
- Financial Accounting
- Microeconomics
- Entrepreneurship and Innovation Management
- Universal Human Values
- Office Automation Tools
Semester 2 subjects of BBA
- Macroeconomics
- Financial Management
- Organizational Behavior
- Community Development
- Introduction to Python
- Statistics for Managers
- Business Communication
5. How are the BBA specialization subjects different from the core subjects?
While the core subjects of the BBA program provide a broader perspective on key business fundamentals, specializations or elective subjects offered in Year 3 of the program help students gain expertise in a specific field of study. This further enables students to land lucrative career roles as they enhance their employability skills by opting for specializations.
6. Which are the most popular BBA specialization courses?
While each university may offer its own set of specializations to students in Year 3 of the BBA program, some of the most popular ones among students are listed below:
- Marketing
- Finance & Accounting
- Human Resource Management
- Entrepreneurship Management & Family Business
- Data Analytics
- Retail & E-Commerce
- Digital Marketing
7. Do all universities follow the same BBA syllabus and subject list?
No, every university designs its own BBA syllabus, and the list of subjects offered across the 6 semesters of the program may also vary from one institution to another. Also note that some core subjects, such as finance, marketing, and management, remain common across various universities offering BBA courses. However, the specializations may vary from one to another.
8. What is the average BBA salary in India for freshers?
This may depend on a variety of factors, including course design, specialization, university for the BBA program, and more. However, for illustrative purposes, the average earning potential of a BBA graduate at the entry (fresher) level in India for a Business Analyst role, for instance, is INR 7 LPA.
Note: The figure is only indicative and may vary from one organization to another for the same role.
Source: Glassdoor
9. What is the BBA course duration?
The exact duration of the program is likely to vary from one university to another, depending on the course curriculum and design. However, on average, most institutions offer BBA degree programs over 3 years, divided equally into 6 semesters (2 per year).
10. What is the eligibility for a BBA degree?
Every institution may define its own admission criteria for a BBA program. It is best to check the exact requirements with the specific institution when applying for the course. The general eligibility criteria for the online BBA course on Online Manipal are as follows:
- Completion of 10+2 qualification from a recognized school at the national or state board.
- Completion of a 10+3 diploma from a recognized institution at the national or school level is also accepted.
- An aggregate score of at least 40% is required at the 10+2/diploma level.
- For students from reserved categories, the required score is 35%.
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