BBA in Digital Marketing Syllabus (2025-26): All Semester Subjects List in India

A BBA course in Digital Marketing is gaining immense popularity among students. This is due to the proportionate increase in demand for digital marketing careers in India and around the world. A Bachelor of Business Administration (BBA) degree provides a solid foundation for students to excel in the professional landscape of online marketing.

As such, the program’s syllabus is designed to offer the right combination of business subjects and specialized digital skills. Some of the popular BBA Digital Marketing subjects covered in the course syllabus include Introduction to Digital Media, Office Automation Tools, Business Communication, Marketing Management, Technology Management, and E-Marketing.

Take a closer look at the different BBA in Digital Marketing subjects that form a part of the 3-year degree program offered by many universities, such as Manipal University Jaipur. Offered on the Online Manipal platform, the Online BBA program with a specialization in Digital Marketing prepares students to rule the digital ecosystem.  

What is a BBA in Digital Marketing?

A BBA course offering Digital Marketing as a specialization is designed for aspiring undergraduates to take the first big step in the rapidly evolving field of Digital Marketing. The growing competitiveness in this arena is driving the need for professional degree programs, such as a BBA. 

The 3-year degree program combines core business concepts, such as accounting and management, with specialized skills in the digital world – social media, SEO, content marketing, and the like. 

Graduates can then apply for varied job roles in diverse industries, all of which are increasingly relying on the power of digital marketing for business growth:

Top Job Profiles for BBA Digital Marketing Graduates	Key Industries
Digital Marketing	E-Commerce & Retail
E-Mail Marketing	Healthcare
Digital Advertising	FinTech
Sales Enablement	Travel & Tourism
Performance Marketing	Automotive
Digital Transformation	Real Estate
Affiliate Marketing	Fashion & Apparel
Growth Marketing	EdTech
Market Research	FMCG
SEO	Media & Entertainment

Read our Blog on BBA in Digital Marketing Course Guide.

BBA in Digital Marketing: 1st Year Syllabus (Sem 1 & 2 Subjects)

In the first year of the online BBA in Digital Marketing, the subjects offered blend core business principles with basic digital skills. The idea is to prepare learners for more advanced, specialized digital marketing modules later in the program. A complete breakdown of the subjects covered in semesters 1 and 2 of the course is shared later in this blog.

BBA in Digital Marketing: 1st Year Course Overview & Structure

• 1st Year Subjects: Entrepreneurship and Innovation Management, Organizational Behavior, Universal Human Values, and Business Communication are some of the key subjects covered in the first year of the course.
• Learning Objectives: Developing fundamental skills in students in both business and digital fields, preparing them for core digital functions to drive overall business growth. 
• Skills Learned By Students: SMM, basics of e-mail marketing, fundamentals of PPC advertising, strategic thinking, financial literacy, creativity, communication, data analysis, and the like.

BBA in Digital Marketing: 1st & 2nd Semester Subjects

Year 1 subjects in BBA Digital Marketing programs aim to build the basics of both business and digital concepts, acquainting students with the idea of using specialized digital skills to drive business growth and innovation. The complete list of subjects covered in the first and second semesters of a BBA Digital Marketing program is shared below:  

Semesters	Subjects
1st Semester	Business and Management Functions Financial Accounting Microeconomics Entrepreneurship and Innovation Management Universal Human Values Office Automation Tools
2nd Semester	Macroeconomics Financial Management Organizational Behavior Community Development Introduction to Python Statistics for Managers Business Communication

BBA in Digital Marketing: 2nd Year Syllabus (Sem 3 & 4 Subjects) 

Year 2 of the Digital Marketing BBA syllabus provides students with in-depth knowledge and specialized digital skills. These include Marketing Management, Interview Skills & Etiquettes, E-Commerce, Design Thinking (MLC), and more. In addition to the core digital skills, some key business concepts are also covered, including Operations Management, Cost & Management Accounting, Supply Chain Management, and Technology Management.   

BBA in Digital Marketing: 2nd Year Course Overview & Structure

• 2nd Year Subjects: Human Resource Management, Cost & Management Accounting, Business and Corporate Laws, Business Research Methods, E-Commerce, Environmental Science, and more.
• Learning Objectives: The second-year BBA in Digital Marketing subjects help students transition from the basic concepts learned in the first year to applying them hands-on across specific digital platforms. 
• Skills Learned by Students: SMM, Web Analytics, E-Commerce, SEO, SEM, Content Marketing, Copywriting, Mobile Marketing, etc.

BBA in Digital Marketing: 3rd & 4th Semester Subjects

The second year of the BBA Digital Marketing courses covers 14 subjects across semesters 3 and 4 of the academic year. They are tabulated as follows:

Semesters	Subjects
3rd Semester	Operations Management Human Resource Management Marketing Management Cost & Management Accounting Interview Skills and Etiquette Business and Corporate Laws Business Environment
4th Semester	Indian Financial System Business Research Methods Supply Chain Management E-Commerce Design Thinking (MLC) Environmental Science Technology Management

BBA in Digital Marketing: 3rd Year Syllabus (Sem 5 & 6 Subjects)

The third year of the BBA Digital Marketing courses focus on offering specializations to students. A choice of electives is offered in the 5th and 6th semesters, alongside a few core subjects. The academic year also includes projects and internships. These help students gain hands-on experience applying the concepts learned so far in real-world business environments.

BBA in Digital Marketing: 3rd Year Course Overview & Structure

• 3rd Year Core Subjects: Fundamentals of Business Analytics, International Business Management, Strategic Management, Management Information System, Project Study.
• Specializations/Elective Subjects: Introduction to Digital Media, IT in Business, Entrepreneurship and Digital Marketing, E-Marketing, Advertising and Brand Management, New Media and Social Media Spectrum.
• Learning Objectives: To move beyond the basics of Digital Marketing to more advanced concepts such as social media, SEO, SEM, content strategy, email marketing, and conversion optimization.  
• Skills Learned by Students: Data Analytics, Influencer Marketing, Customer Experience (CX), SEO/SEM, Content Creation, Marketing Automation, Project Management, and Strategic Thinking. 
• Internships and Projects: Projects offer students a real-world feel in content strategy and execution. Internships allow students to gain practical skills in areas such as content creation, keyword research, campaign management, and data analysis.

BBA in Digital Marketing: 5th & 6th Semester Subjects     

The final year of the BBA Digital Marketing program prepares students for key roles in the industry by developing practical skills across various areas. These include data analysis, campaign execution, and customer behavior analysis for effective digital growth. A combination of core and elective subjects is offered in the third year of the program. 

Core Subjects

Semesters	Core Subjects
5th Semester	Fundamentals of Business Analytics International Business Management
6th Semester	Strategic Management Management Information System Project

Elective Subjects

Semesters	Elective Subjects/Specializations
5th Semester	Introduction to Digital Media IT in Business Entrepreneurship and Digital Marketing
6th Semester	E-Marketing Advertising and Brand Management New Media and Social Media Spectrum

FAQs

1. Which subjects are taught in the first year of BBA Digital Marketing?

The first year of the BBA Digital Marketing courses focuses on building foundational skills in students in business strategy and the online promotion of products/services.

Semester 1

• Business and Management Functions
• Financial Accounting
• Microeconomics
• Entrepreneurship and Innovation Management
• Universal Human Values
• Office Automation Tools

Semester 2

• Macroeconomics
• Financial Management
• Organizational Behavior
• Community Development
• Introduction to Python
• Statistics for Managers
• Business Communication

2. Is a BBA in Digital Marketing a good option?

Yes, a BBA in Digital Marketing course is ideal for aspiring professionals in the current competitive professional landscape. With several businesses going online to promote their products and services, it only makes sense to familiarize yourself with the fundamental concepts of business strategy and digital skills. 

Students graduating from the program are eligible to apply for promising roles in social media, SEO, content creation, data analytics, and related fields.   

3. Can I take a BBA in Digital Marketing course online?

Yes, the course can easily be pursued online from the comfort of your home on popular digital learning platforms such as Online Manipal. Manipal University Jaipur offers an Online BBA in Digital Marketing on this platform. The course is designed to enable learners to access the program content at their own pace and convenience.

4. What are the eligibility criteria for a BBA in Digital Marketing?

The eligibility criteria for different universities may vary. For instance, a BBA in Digital Marketing course offered by Manipal University Jaipur has the following admission requirements:

• A 10+2 education from a recognized national or state board institution
• Or, a 10+3 Diploma from a recognized national or state institute is also acceptable
• At least 40% marks in aggregate in 10+2 / Diploma
• A 35% for students from reserved categories

5. What are the elective BBA Digital Marketing subjects?

The 5th and 6th semesters of the BBA Digital Marketing program offer a host of electives alongside the core subjects. These include:

Semester 5

• Introduction to Digital Media
• IT in Business
• Entrepreneurship and Digital Marketing

Semester 6

• E-Marketing
• Advertising and Brand Management
• New Media and Social Media Spectrum

6. Is a BBA in Digital Marketing easier compared to other BBA specializations?

It may not be right to say that a BBA in Digital Marketing is “easier” than a BBA in any other specialization. It is generally considered more skill-oriented and practical, offering a direct, faster path to high-demand, rewarding job roles in the digital marketing sector.

7. What is the average starting salary after completing a BBA in Digital Marketing course?

The exact salary package for a BBA graduate in Digital Marketing may vary from one professional and organization to another. It depends on the experience, location, and many other factors. On average, the salary of a Digital Marketing Executive in India is INR 6.1 LPA (approximately).

Source: Payscale

8. How many semesters are there in a BBA in Digital Marketing?

A BBA in Digital Marketing program is divided into 3 years, each including 2 semesters. The entire course comprises 6 semesters.