BBA in Data Analytics Syllabus (2025-26): All Semester Subjects List in India

The significance of data in business organizations today cannot be undermined. It is increasingly used across industries and sectors to make accurate, reliable, and more informed business decisions. This is why a professional qualification such as a BBA in Data Analytics can be super helpful to students in carving out a successful career path in varied business fields. 

A three-year undergraduate degree program, the Bachelor of Business Administration (BBA) in Data Analytics prepares students to derive valuable insights from large, complex datasets to inform business decisions. The course syllabus is a perfect blend of core principles in business management with specialized analytical and technical skills. 

This blog shares the complete list of BBA Data Analytics subjects covered in the three-year program syllabus to help students make an appropriate course choice for a promising career ahead.  

What is a BBA in Data Analytics?

The BBA degree program with an elective in Data Analytics is a specialized program for students keen on acquiring core analytical skills to excel in data-driven business organizations. The program is offered for 3 years and is divided into 6 semesters (2 semesters per year). 

Upon completing the program, graduates are eligible to apply for a variety of roles across sectors and industries. Here, they can make a positive impact by making data-driven business decisions. Some of the key job profiles and industries that unlock lucrative career prospects for graduates of BBA in Data Analytics courses are highlighted below:

Top Job Profiles for BBA in Data Analytics Graduates	Key Industries
Data Analytics	Healthcare
Business Administration	IT&ITES
Data Visualization	Telecommunications
Business Intelligence	Transportation and Logistics
Market Research	Media and Entertainment
Marketing Analytics	Retail
Financial Data Analytics	Banking and Finance
Operations Analytics	Energy and Utilities
E-Commerce Management	E-Commerce
Product Data Analytics	Manufacturing

Read More: BBA in Data Analytics – A Complete Course Guide

BBA in Data Analytics: 1st Year Syllabus (Sem 1 & 2 Subjects)

An Online BBA in Data Analytics offered by Manipal University Jaipur on the Online Manipal platform combines core business concepts with foundational data skills. Some key BBA in Data Analytics subjects covered in the program’s first year include Microeconomics, Macroeconomics, and Statistics for Managers.    

 BBA in Data Analytics: 1st Year Course Overview & Structure

• Key Subjects: Microeconomics, Office Automation Tools, Macroeconomics, and Statistics for Managers, among others.
• Learning Objectives: Building basic business knowledge and skills in handling data, preparing students for more advanced analytics later.
• Skills Learned By Students: Financial literacy, business acumen, business statistics, critical thinking, problem-solving ability, and presentation skills.

BBA in Data Analytics: 1st & 2nd Semester Subjects

The first year of a BBA in Data Analytics degree program is divided into 2 semesters. Semester 1 covers six topics for aspiring students, while the second semester focuses on 7. A total of up to 13 BBA in Data Analytics subjects are taught in Year 1 of the course, which are outlined below for your reference:

Semesters	Subjects
1st Semester	Business and Management Functions Financial Accounting Microeconomics Entrepreneurship and Innovation Management Universal Human Values Office Automation Tools
2nd Semester	Macroeconomics Financial Management Organizational Behavior Community Development Introduction to Python Statistics for Managers Business Communication

BBA in Data Analytics: 2nd Year Syllabus (Sem 3 & 4 Subjects) 

The second year of the BBA Data Analytics program combines key business fundamentals with specialized concepts in analytics. As such, the core subjects comprise Operations Management, Business and Corporate Laws, Supply Chain Management, and Technology Management, among others. The complete list of BBA Data Analytics subjects in semesters 3 and 4 is shared later in this blog.  

BBA in Data Analytics: 2nd Year Course Overview & Structure

• Key Subjects: Operations Management, Marketing Management, Business and Corporate Laws, Indian Financial System, Supply Chain Management, etc.
• Learning Objectives: The second-year subjects serve as a bridge between key management and advanced analytics concepts, and develop students’ skills in ML basics, statistical modeling, and data visualization. 
• Skills Learned by Students: Database Management, Business Intelligence, Data Visualization, ML Fundamentals, Predictive Analytics, Proficiency in Programming Languages, and more.   

BBA in Data Analytics: 3rd & 4th Semester Subjects

The complete list of BBA in Data Analytics subjects covered in the second year (semesters 3 and 4) is shared below for your reference:

Semesters	Subjects
3rd Semester	Operations Management Human Resource Management Marketing Management Cost & Management Accounting Interview Skills and Etiquette Business and Corporate Laws Business Environment
4th Semester	Indian Financial System Business Research Methods Supply Chain Management E-Commerce Design Thinking (MLC) Environmental Science Technology Management

BBA in Data Analytics: 3rd Year Syllabus (Sem 5 & 6 Subjects)

The third-year BBA in Data Analytics syllabus focuses on applying the analytics knowledge gained in the first two years to drive business growth. In addition to 5 core subjects, at least six electives are added to the third-year curriculum for the BBA Data Analytics programs. These electives aim at enabling learners to specialize in a subject of their choice.    

BBA in Data Analytics: 3rd Year Course Overview & Structure

• Core Subjects: Fundamentals of Business Analytics, International Business Management, Strategic Management, Management Information System, and Project.
• Specializations/Elective Subjects: Database Management System, Digital Marketing, Business Analytics for Decision-Making, Social Media and Web Analytics, Data Mining and Warehousing, and Data Visualization with R. 
• Learning Objectives: Prepare students to become data-savvy leaders in business and gain proficiency in applying advanced analytics to solving complex business problems.
• Skills Learned by Students: Databases, ML, Statistical Analysis, Problem-Solving, Critical Thinking, Business Acumen, Teamwork, Leadership, etc.
• Internships and Projects: Designed to help students learn how to apply skills learned in the real world to find innovative solutions to complex business challenges. 

BBA in Data Analytics: 5th & 6th Semester Subjects     

Year 3 of the BBA Data Analytics program offers a perfect combination of core subjects with electives or specialization subjects. A total of 6 electives are added to the BBA Data Analytics subjects in addition to the pre-existing five core subjects.  

Core Subjects

Semesters	Core Subjects
5th Semester	Fundamentals of Business Analytics International Business Management
6th Semester	Strategic Management Management Information System Project

Elective Subjects

Semesters	Elective Subjects/Specializations
5th Semester	Database Management System Digital Marketing Business Analytics for Decision Making
6th Semester	Social Media and Web Analytics Data Mining and Warehousing Data Visualization with R

Read our blog on BBA career guide: Top 10 career paths after BBA in Data Analytics

FAQs

1. Which subjects are taught in the first year of BBA Data Analytics?

The first year of the BBA Data Analytics program is divided into two semesters, with a total of 13 subjects. They are as follows:

 Semester 1

• Business and Management Functions
• Financial Accounting
• Microeconomics
• Entrepreneurship and Innovation Management
• Universal Human Values
• Office Automation Tools

Semester 2

• Macroeconomics
• Financial Management
• Organizational Behavior
• Community Development
• Introduction to Python
• Statistics for Managers
• Business Communication  

2. Is a BBA in Data Analytics a good option?

Absolutely! Choosing to pursue a BBA with a specialization in Data Analytics is an excellent career choice. The program equips students with knowledge of both core business concepts and specialized data skills that are in demand in the industry. Graduating from the program can open a variety of career opportunities, including roles such as Business Analyst, Data Analyst, and Financial Analyst.

3. Can I take a BBA in Data Analytics course online?

Of course! Many online platforms offer the program in 100% online mode to ensure absolute convenience for the learners. Online Manipal is a classic example of such a platform. An Online BBA in Data Analytics by Manipal University Jaipur can be pursued on the platform. The 3-year Bachelor’s degree program can be pursued at your convenience through online classes spanning 15 to 20 hours per week.

4. What are the eligibility criteria for a BBA in Data Analytics?

Different universities have different eligibility criteria for the same program. Manipal University Jaipur, offering Online BBA in Data Analytics, defines the following admission criteria:

• Completion of a 10 + 2 higher secondary qualification from a recognized school at the national or state board
• Alternatively, a 10 + 3 Diploma from a recognized institution at the national or state board
• At least 40% aggregate score in 10 + 2/ 10 + 3 Diploma
• 35% score required for students from reserved categories

5. What are the elective subjects covered in the BBA Data Analytics course?

Year 3 of the BBA Data Analytics course offers students the choice of various electives or optional subjects to specialize in a specific field of study. Some of these electives offered in the 5th and 6th semesters of the 3rd year are:

Semester 5

• Database Management System
• Digital Marketing
• Business Analytics for Decision Making

Semester 6

• Social Media and Web Analytics
• Data Mining and Warehousing
• Data Visualization with R

6. Is a BBA in Data Analytics easier compared to other BBA specializations?

It is difficult to determine the difficulty of a BBA in Data Analytics compared to other specializations in the program. The difficulty level for each student is subjective, depending on their aptitude, strengths, and interests. That said, a BBA in Data Analytics is relatively more technical than some other specializations, such as HRM or Marketing. Students need technical skills with tools such as R and Python.

7. What is the average starting salary after completing a BBA in Data Analytics Management course?

The average salary for an entry-level position after completing a BBA in Data Analytics is approximately INR 6 LPA. The figure is indicative only and may vary across professionals and organizations. This salary figure is quoted for a Data Analyst role, one of the typical job profiles for BBA Data Analytics graduates.

Source: Glassdoor

8. How is the career scope for BBA in Data Analytics in the tech industry?

The career prospects for graduates of the BBA Data Analytics program in the tech industry are highly lucrative. There is consistently high demand for professionals who can bridge business strategies and data-driven insights. This is particularly true in the wake of the growing need for data-driven business decision-making in organizations today.