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A complete course guide for BBA in Data Analytics

Blog Date
December 25,
2024

The importance of data has been felt now more than ever in the current professional landscape. Data enables companies to make informed decisions based on accurate information. It also helps understand user behavior better and adapt to changing trends faster. If you are looking for a promising career in Data Analytics, a BBA degree is your best bet. The program combines the fundamentals of data analysis with practical hands-on training. This prepares students to face real-world business challenges. This article takes a deeper look at the BBA in Data Analytics course

BBA Data Analytics Syllabus

Let us understand further the BBA Data Analytics course by delving into the structure of the program and its syllabus. Manipal University Jaipur (MUJ) offers an online BBA program in Data Analytics specialization on the Online Manipal platform. The course lasts 3 years and is divided into 6 semesters. Offered in 100% online mode, the BBA Data Analytics course has classes for students for up to 15-20 hours per week. Some of the core subjects and electives/specializations covered in the program are shared in the table below:

Semesters Subjects
1Financial Accounting
Entrepreneurship and Innovation Management
Office Automation Tools
Business and Management Functions
Microeconomics
Universal Human Values
2Financial Management
Community Development
Statistics for Managers
Macroeconomics
Organizational Behavior
Introduction to Python
Business Communication
3Human Resource Management
Cost & Management Accounting
Business and Corporate Laws
Operations Management
Marketing Management
Interview Skills and Etiquettes
Business Environment
4Business Research Methods
E-Commerce
Environmental Science
Indian Financial System
Supply Chain Management
Design Thinking (MLC)Technology Management
5Core Subjects– International Business Management Fundamentals of Business Analytics
Electives/Specializations– Digital Marketing
Database Management System
Business Analytics for Decision-Making
6Core Subjects– Management Information System
Strategic Management
Project
Electives/Specializations– Data Mining and Warehousing
Social media and Web Analytics
Data Visualization with R

As can be seen from the above table, BBA Data Analytics syllabus offers a mix of core subjects and electives for students to specialize in. Additionally, there is scope for hands-on practical training through projects and internships. This allows the students a fair idea of real-world experience in data analysis.

Skills Learned in Data Analytics

We learned more about the BBA Data Analytics syllabus in the section above. However, the course also equips students with the necessary skills in the field of data analysis. These skills learned in Data Analytics courses enable students to apply for rewarding career roles in varied industries. This section highlights some of the top skills acquired during BBA Data Analytics courses:

Technical Skills

The core technical skills that students learn in the BBA in Data Analytics program are:

  • Cleaning, processing, and visualizing data
  • Gaining proficiency in using tools such as R, SQL, Python, and Tableau
  • Designing predictive models for forecasting trends

Business Skills

Apart from the technical skills learned in Data Analytics BBA, students are also exposed to a host of business skills. They help them gain hands-on experience in real-world business environments. Some of these skills include:  

  • Preparing reports and presenting analytical findings and data to the concerned stakeholders
  • Using valued data insights to make strategic business decisions
  • Collaborating with team members across different business functions and departments using analytics

Benefits of Pursuing BBA in Data Analytics

The scope of Data Analytics in business environments in the real world is quite positive. This is why lots of students opt for BBA in Data Analytics courses. Here are some top reasons why:  

  • High demand: Several industries are in need of skilled professionals who can interpret data and provide actionable insights. This is where a BBA in Data Analytics comes of use.
  • Strong foundation: The course helps equip students with a combination of business management skills and analytical expertise. This enables them to have dual specialized skills and work in business organizations in analytical roles.
  • Multiple opportunities: The scope of Data Analytics in business environments is quite vast. These specialized skills make graduates with BBA in Data Analytics to work in diverse industries. These include the healthcare sector, retail industry, IT and finance organizations.

Career Opportunities After BBA in Data Analytics

As stated above, students graduating with a BBA in Data Analytics can find a multitude of job roles in varied industries and sectors. The table below highlights the scope of Data Analytics in business after a BBA degree:

Job RoleJob DescriptionAverage Annual Salary (Approx)
Business AnalystThey gather and analyze data to understand business needs and highlight prospects for improvement.INR 6 lakh – INR 14 lakh per annum
Financial Data SpecialistTheir work is to gather, clean, evaluate, and interpret financial data from several sources. They then prepare reports to inform crucial business decisions for the stakeholders.INR 6 lakh – INR 8 lakh per annum
Data AnalystThey collect and assess data, and interpret huge sets of data to derive meaningful insightsINR 5 lakh – INR 10 lakh per annum
Marketing AnalystTheir work is to analyze marketing data to facilitate company growth. INR 5 lakh – INR 6 lakh per annum
Operations AnalystThey are responsible for improving the profitability of a company by identifying improvement areas.INR 4 lakh – INR 6 lakh per annum

Some of the top career opportunities after BBA in Data Analytics can be available at the following industries for graduates:

  • Banking and financial services
  • Healthcare and pharmaceuticals
  • IT and tech companies
  • E-commerce and retail

Top Companies Hiring Data Analytics Graduates

Let us also look at some of the famous companies that are eager to provide rewarding career opportunities after BBA in Data Analytics to the graduates:

  • Deloitte
  • Google
  • Accenture
  • Amazon
  • TCS
  • Infosys

Conclusion

Data Analytics has come to gain immense importance and relevance in today’s business landscape. Analyzing data can help with arriving at meaningful insights to improve the performance of a business organization. It can help enhance its profitability prospects in the long run. This is why several students opt for a BBA in Data Analytics. The course helps them learn foundational concepts in data collection, analysis, and interpretation. Manipal University Jaipur offers online BBA in Data Analytics on the Online Manipal platform. The curriculum of the three-year course is industry-relevant and imparts skills that can help students carve an impactful career path.

Disclaimer

Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.


Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

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  • online education in India

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