All about MBA dual specialization in Marketing with Operations & Supply Chain

MBA dual-specialization degrees are in high demand across the country. The program enables students to gain expertise in not just one but two disciplines in parallel during the same course duration. This is unlike the conventional MBA degree programs that only offer specialization in one study area for two years. Among the many specialization combinations offered as part of the course, one is gaining popularity among several students. The Marketing and Operations dual MBA program equips students with both marketing for customer-facing roles and logistical knowledge in the area of work.

We discuss more about the Marketing and Operations dual MBA specialization course in this blog.

MBA dual specialization in Marketing with Operations & Supply Chain  

Let us briefly understand what a Marketing and Operations dual MBA specialization program holds for prospective students. The course helps provide the required analytical and strategic skills that help students excel in the operations and supply chain management arena. The course syllabus is comprehensive and designed to offer a thorough understanding of the core subjects in this domain.

Some of the key topics covered in the MBA Marketing and Supply Chain courses include:

• Consumer Behavior
• Procurement
• Quality management
• Logistics
• Production planning
• Retail and Distribution Management

Students are equipped with the necessary expertise to boost efficiency at work, optimize work processes, and foster business growth and success. You can get a better understanding of the course curriculum designed for MBA Marketing and Supply Chain Management courses in the table below:

Benefits of MBA in Marketing & Operations and Supply Chain

Some of the top benefits of pursuing an MBA Marketing and Supply Chain program are:

1. Top skills acquired: The program is designed to equip students with the much-desired industrial skills in leadership and management. These skills enable graduates to acquire top managerial roles in organizations. They also learn how to lead teams effectively and grow up the career ladder.

2. Opportunity to earn dual specialization: Most traditional MBA programs offer one single specialization to students. However, Marketing and Logistics MBA courses enable students to specialize in two disciplines at a time. This too during the same course duration of 2 years. Dual specialization allows students to look for rewarding career opportunities in more than one relevant industry and also makes them attractive to potential employers.

3. High salary packages: Since the graduates of Marketing and Logistics MBA programs acquire specialized skills in two disciplines, they are entitled to apply for high-paying job roles in the industry. 

Careers after MBA Marketing & Operations and Supply Chain

As stated earlier, graduates with a Marketing and Logistics MBA degree are eligible to apply for top job roles in multiple industries at high-paying packages. The table below provides a general overview of some of the best career options that open for these students after graduation:

Pursue an MBA dual in Supply Chain and Marketing from SMU

An Operations-focused dual MBA program is an ideal choice for those interested in gaining knowledge in both the disciplines – Marketing and Operations & Supply Chain Management. You can pursue this course in 100% online mode from Sikkim Manipal University on the Online Manipal platform. The MBA dual in Supply Chain and Marketing is designed to help students enjoy the remote learning experience while feeling as immersed in the process as classroom learning. 

The course would further help elevate managerial skills in professionals and enable them to work in top leadership roles. All courses offered by Sikkim Manipal are entitled by the UGC. Additionally, the university is accredited by NAAC A+. This enhances the recognition and validation of the Operations-focused dual MBA program across the country for graduates. Moreover, you can gain access to the Online Manipal Skills Academy with access to over 110 hours of skill-enhancement content worth INR 50,000. 

Conclusion

The MBA dual in Supply Chain and Marketing course from Sikkim Manipal University can help you move on to the next level of your career path. With dual specializations under your belt, you are highly likely to enhance your skills in both domains and become eligible for several top-paying job roles. Moreover, the Operations-focused dual MBA course is perfect for working not only in top management positions in the Supply Chain and Operations industry but also equally well in the Marketing arena. In today’s competitive landscape, a dual-specialization MBA is indeed a boon for both students and working professionals.