A guide to MBA dual specialization in Marketing & Finance

The dual-specialization MBA has gained extensive popularity and demand among students since its launch. The course offers the exclusive advantage to students of gaining expertise in not just one but two streams of education in parallel. This makes them more attractive to prospective employers. Among the choice of subjects offered, the Marketing and Finance dual-specialization MBA has been in high demand lately. A dual MBA in Marketing and Finance helps individuals understand the nuances of two specialized tracks, opening doors for varied career opportunities. Students can gain a better understanding of both customer preferences and the financial aspects of running a business through the degree. 

Marketing and Finance MBA course details

The Marketing and Finance dual-specialization MBA is a two-year postgraduate program. It is designed to help students learn how to devise effective marketing plans and handle financial challenges – the two crucial aspects of the working of a business.

Students choosing this specialization can gain the required financial and quantitative skills to succeed in the rapidly evolving financial domain. The course curriculum for the program is designed to cover a broader understanding of both the disciplines – marketing and finance. Let us look at the syllabus and the subjects covered in the program.
The Marketing and Finance dual-specialization MBA is a 24-month-duration course divided into 4 semesters:

Benefits of MBA in Marketing & Finance

We gathered a broader understanding of the Marketing and Finance MBA course details in the section above. Let us now look at some of the key benefits that the course offers to students after graduation:

1. Skill enhancement: Students get the opportunity to equip themselves with industry-relevant skills in the domains of both finance and marketing. These include taxation, risk analysis, mergers and acquisitions, market research, consumer behavior, and the like. These skills can be crucial in career growth and advancement.

2. Diverse career opportunities: MBA with dual specialization in Marketing & Finance is designed to offer a wide array of career options to graduates. Since students hold expertise in two disciplines, they are better suited to work in multiple domains than those with a conventional MBA degree. They are also more eligible to demand higher pay packages than their counterparts.

3. Top leadership roles: This is yet another benefit of the program. Graduates can look forward to assuming higher managerial responsibilities in both financial and marketing fields. As they can claim authority over both disciplines, they can position themselves in leadership roles in both industries.

4. Broader knowledge base: The course curriculum of MBA with dual specialization in Marketing & Finance is designed to align students with knowledge in multiple areas. These include multinational finance, security analysis and portfolio management, risk exposure management, and marketing of financial services. This better prepares students for all kinds of work opportunities in these sectors.

MBA with Marketing and Finance career options  

Graduates with an MBA with dual specialization in Marketing & Finance can apply for a variety of roles in different sectors and industries after graduation. Some of the top MBA with Marketing and Finance career options are outlined below for your reference:

• Corporate Finance Manager: They analyze the market trends, develop the budget, structure all financial details for the company, offer guidance and assistance to the management in making decisions regarding capital investments, and handle mergers and acquisitions.

Average annual pay (approx): INR 18,60,000 per annum

• Product Manager: They assume the responsibility of ensuring the success of a product – from the stage of conception through its launch. A Product Manager also manages the product after its launch and is responsible for its overall profitability.

Average annual pay (approx): INR 18,00,000 per annum

• Consultants: They are expert professionals who offer their advice, support, guidance, and expertise to organizations and individuals alike in achieving their goals. They understand client requirements, design strategies, implement them, and make expert recommendations to their clients to help them attain their business objectives faster. It is one of the best MBA with Marketing and Finance career options. 

Average annual pay (approx): INR 15,00,000 per annum

• Brand Manager: They assume complete responsibility for managing the brand of an organization. They handle all its marketing plans, conduct market research, and take care of brand positioning in the market.

Average annual pay (approx): INR 14,50,000 per annum

• Digital Marketing Manager: They are responsible for the complete planning, implementation, and management of digital marketing efforts for an organization. They design strategies for promoting a company’s brand, products, and services.

Average annual pay (approx): INR 13.4 lakh per annum

Best colleges for Marketing and Finance MBA

We discussed in detail the course details, benefits, and career options after a dual-specialization MBA in Marketing and Finance. If this sounds interesting to you and seems like the next logical step in your career trajectory, consider pursuing the course from Sikkim Manipal University.

The recently launched online MBA with dual specialization from Sikkim Manipal is offered on the Online Manipal platform. Sikkim Manipal University is accredited A+ by NAAC. All its online degrees are entitled by the UGC and hold equivalence to offline campus degrees. The university also enjoys high ranks by various esteemed platforms and its degrees are recognized around the world by various governments and private employers alike.

Conclusion

An MBA in Marketing and Finance is one of the best career choices you can make for numerous lucrative opportunities ahead. The dual-specialization MBA program is a blessing for several students, allowing them the exclusive opportunity to excel in both domains. Sikkim Manipal University offers an online dual-specialization MBA in Marketing and Finance to students aspiring to pursue a rewarding career in both fields. The course equips students with all required skills that help chart out a successful career path in both Marketing and Finance areas. They understand the dynamics of product budgeting and financing as well as the promotional activities involved in the final sale of the product or service to the target audience.