MBA in Digital Marketing: A Complete Course Guide

With the world turning digital in the last few decades, staying relevant and useful is essential. Only then can one expect to survive in the ever-changing online landscape. Digital marketing is a crucial tool that helps businesses survive and compete in the evolving digital era. Through digital marketing, brands can better understand the latest trends and technologies and consumer behavior and patterns. They can then use the right marketing tools to tap into the potential of these audiences and markets for their benefit. Specialized courses like MBA in Digital Marketing help learners delve deeper into these concepts and thrive as business leaders. This article explores the importance of an MBA in Digital Marketing course today.

What is an MBA in Digital Marketing Course?

Let us begin by briefly understanding what an MBA in Digital Marketing course entails. Like any other MBA program, it is a degree in Business Administration offered at the postgraduate level. The course specializes in teaching the practical application of digital marketing tools for promoting a brand online. 

The course is generally offered for 2 years; however, the duration may vary for different universities based on the course structure. It is generally divided into 4 semesters. The focus areas covered in the Digital Marketing MBA syllabus include:

• Search Engine Optimization (SEO)
• Email Marketing
• Paid Advertising
• Digital Branding
• Mobile Marketing
• Social Media Marketing (SMM)
• Content Marketing
• Digital Analytics
• Market Research
• Customer Relationship Management (CRM)

Though an MBA degree, this program is different from other MBA courses as it solely focuses on offering students specialized skills in online marketing mediums. A general MBA degree, on the other hand, covers broader areas in business management. 

Course Curriculum and Subjects Covered

Let us now look at the Digital Marketing MBA syllabus to understand the core subjects and electives taught in the curriculum. The table below shares the course details of the two-year online MBA in Digital Marketing offered at Manipal University Jaipur:

As can be seen from the table, the Digital Marketing MBA syllabus combines a mix of core subjects and electives. Students are given the choice to specialize in any of the given subjects as per their academic interests and career aspirations. In addition to this, the program also covers case studies to offer students a broader understanding of the theoretical concepts covered. Students are also provided the opportunity to take up internships and live projects as part of the curriculum. They gain practical hands-on experience in the real world through these opportunities. 

Skills Taught in Digital Marketing MBA

MBA Digital Marketing courses cover the most relevant skills that graduates can use in real-world work environments. These specialized skills enable the students to be competitive in the professional digital landscape. Given below are some of the top skills taught in Digital Marketing MBA courses:

• Technical skills: These include Search Engine Marketing (SEM) which enables students to create and manage paid ad campaigns on search engines like Google. These campaigns help increase the visibility of a website and improve traffic. Students of MBA Digital Marketing also gain technical proficiency in using automation tools such as HubSpot, Mailchimp, or Marketo. They learn more about Search Engine Optimization (SEO) and also how to analyze data and metrics for traffic assessment.

• Personality development: MBA in Digital Marketing courses are aimed at helping graduates assume top leadership and managerial roles in varied industries. Students learn the essential skills of team management, team-building, leadership, and effective coordination. All of these skills help in overall personality development, unlocking senior roles for graduates. 

• Soft Skills: These are among the most important skills taught in Digital Marketing MBA programs. The core focus is on helping students learn the key essentials of formulating effective strategies for the online promotion of products/services, communicating clearly and concisely, and thinking out of the box.

Eligibility Criteria for MBA in Digital Marketing

Students interested in applying for an MBA Digital Marketing course must meet certain prerequisites to be considered eligible. Some of the essential admission criteria include:

• Academic qualification: Completion of 10+2+3 undergraduate degree from a recognized university or educational institution. Any other qualification equivalent to the same or as recognized by the AIU is also acceptable for admission into the program.
• Required grades: Course applicants must have obtained at least 50% overall aggregate in their Bachelor’s degree. A minimum of 45% is required for reserved categories of students. 

Why Choose an MBA in Digital Marketing?

The scope of an MBA in Digital Marketing is expanding continuously and more and more companies are seeking skilled and qualified professionals in the domain. Let us look at some of the top reasons why several students prefer to opt for the course:

• Global career prospects: This is one reason why students pursue an MBA in Digital Marketing. Graduation in the course unlocks opportunities for students to work in the international market.
• Increased demand: There is a consistently high demand noted for skilled and qualified digital marketers across all industries and sectors. This in turn increases the scope of an MBA in Digital Marketing for several students.
• Lucrative salary: The pay packages offered to digital marketers are advantageous and attractive.

Career Opportunities After MBA in Digital Marketing       

With continued demand for skills in digital marketing for all businesses, there seems to be immense potential in the field. The scope of an MBA in Digital Marketing further becomes more promising as several students prefer a management degree in the domain for better career prospects. The table below highlights some of the top Digital Marketing career options that graduates are eligible to choose after completion of their MBA degree:

Let’s take a quick look at the top industries that offer the above Digital Marketing career options to eligible graduates:

• Media and entertainment
• E-commerce companies
• Corporate marketing teams
• Advertising agencies
• Tech startups

Top Companies Hiring Digital Marketing Professionals

There is no dearth of suitable Digital Marketing career options for the right candidate. Those skilled in the field hold a high chance of getting into one of the top firms. Some of the best-known companies looking to recruit MBA Digital Marketing graduates are listed below for your reference:

• Amazon
• Google
• Accenture 
• Facebook (Meta)
• Swiggy/Zomato
• Flipkart

Conclusion

An MBA degree is always valued by students and employers alike. It is a privileged qualification under the student’s belt, helping them take the next big step in their career. An MBA in Digital Marketing also helps build a dynamic and future-proof career for graduates. If you too are looking for a rewarding career in the world of online marketing, consider signing up for an online MBA in Digital Marketing with Manipal University Jaipur (MUJ). Offered on the Online Manipal platform, MUJ’s industry-aligned MBA is the perfect choice for lucrative career roles in digital marketing.