High-paying PR job roles in India

Public Relations, or PR, as it is famously referred to, is a field with a wide scope in every industry. All businesses, big or small, need some amount of PR to increase their reach, popularity, and acceptance in the market. This validates the point that there always is going to be a steady demand for PR professionals in any business organization. Considering the increased demand for the profession, the salary figures for the role are correspondingly high. This blog takes a deeper look into the top-paying PR jobs in India to help boost your career prospects on this path.

Why choose PR as your career?

Before discussing the best PR careers with a high salary, let us first understand the top advantages of pursuing a career in PR:

1. Diversified work portfolio: PR professionals get the opportunity to work on exciting projects on an everyday basis. They get to meet new clients, media persons, and other professionals, and work on different news items for the organization. This helps prevent monotony in work. 

2. Varied career prospects: PR professionals are eligible to apply for a variety of job roles, including government agencies, study institutions, media houses, NGOs, and more. With a Master’s degree in PR, you are also entitled to apply for management roles, such as Marketing Manager, PR Manager, and Marketing Communications Director. 

3. Expertise in communication: Being able to communicate well and articulate your ideas into words is central to the success of any business. A degree in Public Relations helps improve your communication skills – both written and verbal. Effective communication is always beneficial in all business organizations. It helps you connect with a diverse audience portfolio and increase your reach. 

4. Flexible career path: PR professionals have the flexibility to switch to other related and relevant career options, such as education, media, social media, or freelance as a PR consultant. This allows them to choose the most satisfying work area for themselves and contribute to that domain.

5. Allows plenty of scope for networking: PR is one career that enables you to meet with new people every day and grow your professional network. This can be particularly helpful for career growth and learning, and boosting prospects for increased exposure. 

High-paying PR jobs in India

Now that we know that the PR industry is replete with work opportunities, let us look at some of the lucrative PR job opportunities in India:

PR Manager salary in India

The average salary of a PR Manager in India is estimated at approximately INR 9.83 lakh per annum. This figure is indicative only and likely to vary from one person to another.

Skills required for a career in PR

Some of the key skills that can help you kickstart your career in the PR industry are listed as follows:

• Effective written communication can help draft press releases, blogs, and articles for companies or clients
• Effective use of social media platforms to be able to handle the organization’s social media handles
• Creative thinking and analytical ability to craft innovative promotional campaigns for the brand
• A keen eye for detail and thorough research skills to speak authoritatively on a subject
• A story-telling technique that can engage your readers or audience and make them take the desired action   

Conclusion

Public Relations is a lucrative career option for students interested in promotional and marketing activities for organizations. It is also a rewarding career path monetarily, offering excellent benefits in terms of salaries and additional perks. Students choosing PR as their career option often pursue a BA at the undergraduate level. The program lays the ideal foundation for learning skills like communication, writing, knowledge about current trends, and the like – all of which are suitable for the Public Relations domain. 

Sikkim Manipal University offers a Bachelor of Arts (BA) program for students in online mode on the Online Manipal platform. The university is accredited by NAAC and the courses are UGC-entitled, all offered in 100% online mode on the Online Manipal portal.